Thirst-quenchers

Want to know the secrets to driving soft drinks sales? Customer demands can change quickly, pulled together the key trends, new product developments and top tips to help operators

Trends for 2023 and beyond show a shift towards more balanced and healthy drinks, as consumers favour natural products, steering away from artificial ingredients. Venues should switch from drinks with added sugars to drinks sweetened by juice. To maximise drinks sales at your outlet, remember that less is more when it comes to colour, and prioritise the flavour and function of the drink over its appearance.

ZERO SUGAR

The drinks industry has spent years developing no- and low-sugar alternatives to full-fat and sugar-laden drinks, so despite HFSS regulations, brands are well-equipped to continue providing drinks with just as much flavour, minus the sugar. Make sure to stock up on sugar-free, well-loved carbonated drinks such as Diet Coke, Dr Pepper Zero, Fanta Zero, Sprite Zero and Pepsi Max.

FUNCTIONALITY

A new demand for functional drinks has emerged as consumers seek products that support a healthy, active and conscious lifestyle. Functional drinks are wellness-aligned soft drinks packed with botanical ingredients, designed to boost mood and provide other health benefits. The new focus on functional ingredients means energy drinks, detox blends, vitamin-infused waters, CBD drinks and anti-hangover solutions are in high demand.

Carry a selection of fortified water brands, which enrich drinks with extra vitamins, minerals and electrolytes, as these supplements can enhance recovery after exercise, improve sleep and reduce stress, in combination with many other benefits.

FLAVOUR

Research shows a growing interest for orange, grapefruit, lime and berry blends within drinks, as an increased demand for citrus flavours shapes new product development.

ANTI-HANGOVER

Tap into growing consumer demand and stand out by introducing anti-hangover drinks. These are typically served individually, or use product bundling to upsell the drinks alongside traditional anti-hangover foods. Drinks may include homemade smoothies created with hydrating ingredients or RTD electrolyte-infused drinks. When it comes to ingredients, consumers are actively seeking drinks that are rich in vitamins C and D, omega 3, caffeine, probiotics, ginger, apple cider vinegar and turmeric.

Why not try?

New Paradise Punch Sugar Free is Tango’s exciting new innovation and in its boldest, most vibrant packaging to date, the new soft drink is a must-try. The fruity orange, mango and tropical sugar-free blend has arrived just in time for warmer months, and being HFSS compliant, it is set to be a sales success.

PINEAPPLE GINGER PUNCH

Powered with the electrolytes in coconut water, antioxidants in ginger and vitamins in pineapple and mint, this mocktail is functional, delicious and natural – everything consumers are looking for right now.

» Add 2 tsp fresh mint leaves, 1 tsp fresh ginger, 1 tsp lime juice, 10ml coconut water and 40ml pineapple juice into a shaker. Add 20g maple syrup and ice, and shake for 30 seconds.

» Strain the mixture into an ice-filled glass, then top the drink with 60ml ginger beer and stir until combined.