Kid appeal

One of the simplest ways to attract customers is to capture the attention of children, and in turn parents. Themed events, choice, dedicated menus, having fun with the presentation of kids’ food and these five ideas will all draw footfall

1: MEET AND GREET

Give children, and the adults with them, a warm welcome when they come through the door and talk to them. A friendly, happy greeting will stay with them and make them want to come back soon.

2: IRRESISTIBLE OFFERS

To appeal to families, keep your children’s menu inexpensive, or use a promotional marketing strategy, such as kids under 3 eat free with every adult main dish ordered.

3: SAFETY FIRST

Don’t forget to offer child-size utensils, plates and bowls, high-chairs and booster seats as these are the features of your outlet that make it safe and appealing for children, and parents.

4: FUN AND GAMES

Colouring activities and crayons are a great idea if your outlet uses table service – children will remember it and parents can relax more. If you have space for a dedicated play area, it’ll be a big draw for families throughout the day and will increase sales.

5: HIDDEN VEGGIES

Another way to keep parents happy is by sneaking vegetables into meals. Some ideas are:

» cauliflower mac & cheese

» spaghetti and meatballs with hidden veg sauce

» veggie burger

» 5-a-day bolognese

» vegetable cheese dip.

TOP TIP

KIDS CAN BE IMPATIENT WHEN IT COMES TO FOOD, SO ASK IF PARENTS WOULD LIKE TO PRIORITISE GETTING FOOD TO CHILDREN FIRST