» SOFT DRINKS
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With soft drinks popular all year round, make sure you offer the most in-demand thirst-quenchers and throw in a few of your own creations for max appeal
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oft drinks are a sure-fire seller whatever the weather. Offering a range of the core bestsellers that customers want along with a selection of on-trend options and new products is the way to great sales. Tempt customers with your own creations for a point of difference. Getting your range right needn’t be complicated with our guide and tips.
POWER UP Demand for energy and sport drinks is huge. Customers will be looking for different flavours, tropical ones in particular, which is where sales are booming. It’s important to offer low- and no-sugar variants to encourage purchases.
Top tips for making soft drinks unrefined sweetener and good » Use fresh fruit, bonus points for using in-season fruit, which can also give a better result. » Using fresh fruit naturally adds sweetness and is healthier than sugary options – honey is an 16 Eat » ISSUE 15 2023
to use too. » Experiment with herbs for a blast of flavour, pairing them with fruit, such as basil or thyme with strawberries.
Premiumisation is still a key trend within soft drinks. Customers are prepared to pay more for a drink that they perceive as offering them something different or unique, such as added health benefits, or all-natural ingredients. According to Adrian Hipkiss, Marketing Director at Boost Drinks, demand is on the rise for drinks that incorporate natural ingredients, provenance and nutritional benefits* as consumers continue to look for added health benefits from the products they choose. He suggests stocking Rio, with its blend of five fruit flavours, including exotic guava and passion fruit, and sources of vitamin C.
» Use crushed ice to chill and lengthen drinks. » Add fruit and herbs to jugs of tap water. » Make big batches and store in the fridge.
(Source: *Mintel ‘Adding Value’ research)
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