4 minute read
Here's what's new
Max flavour
New to the Walkers Max range are Pepperoni Feast and Texan BBQ. The two new Walkers Max flavours, in partnership with Pizza Hut, bring the bold flavours of the UK’s most popular pizza brand to the ridged crunch of a Walkers Max crisp.
0.0% alcohol and 100% flavour
Captain Morgan has entered the alcohol-free market with the launch of Captain Morgan Spiced Gold 0.0%. With almost 50%* of people aged 18 to 24 in GB looking to moderate their alcohol consumption, the launch of Captain Morgan Spiced Gold 0.0% – with its rich notes of caramel, molasses, vanilla and warm brown spices – provides operators with an alcohol-free spirit able to tap into a variety of drinking occasions.
New peanuts PMP
KP Snacks is expanding its market-leading PMP range with the launch of KP Flavour Kravers Flame Grilled Steak Flavour Peanuts in a £1.25 PMP. Available now, the launch combines the range’s best-performing SKU with the hugely popular £1.25 PMP format. Worth £108.1m, KP Snacks’ £1.25 PMP range is growing ahead of the overall market, making it a must-stock.
Elevated Lucozade flavours
Following 18 months of extensive research and development, and input from 6,500 consumers, Lucozade Energy has enhanced its Original and Orange flavours. The new recipes deliver a more ‘zingy’ taste, with a bolder taste for the unique Original flavour and a more citrusy, orange note for Orange, giving consumers more of what they love. The changes are subtle but further elevate the drinks’ flavours.
These two variants are also getting a fresh pack design that reveals more of the liquid, creating greater appeal.
Super-easy cocktails
Tapping into demand for ‘elevated serves that also deliver on great taste’, Britvic has launched three new products into its mixers and juices range. Mojito, Pina Colada and Strawberry Daiquiri mixers are available now and have been designed to make it easier for venues to offer cocktails. Each one is designed to be partnered with a spirit to shake up delicious cocktails in no time. They are the perfect addition to operators’ ranges and make cocktails an easier opportunity to tap into.
Cadbury tablets
Building on the success of two of its most popular recent launches, Cadbury has launched two new tablets: Darkmilk Hazelnut Praline and Caramilk Crispy – a golden blend of white chocolate with a light crisped rice inclusion. Hazelnut is the number-three chocolate flavour and growing in value. Both available in an 85g tablet format.
Sounds fishy
The UK’s largest specialist seafood brand, Young’s Foodservice, has introduced its MSC-certified Quarter Pounder Fillet of Fish for foodservice. Made in the UK, the Fillet of Fish is prepared from wildcaught Alaska Pollock and can be deepfried or oven-baked straight from frozen.
Available frozen in 24x113g bags makes the Quarter Pounder Fillet of Fish perfect for menu planning and budgeting. The square-shaped fillet can be kept in the freezer until needed and then individual portions can be cooked on demand. Versatile and quick to cook, it can be used for single customers or a whole group of people at a time. Perfect for caterers looking to upgrade their fish burger offer with a premium fillet of fish.
Chunky limited edition
Since launching in 1999, KitKat Chunky has been known for its creativity and innovation in flavours, with new ones coming out each year. This year, KitKat has decided to bring back a much-loved limited edition – Chunky Hazelnut Cream.