Here’s WHAT’S NEW A round-up of the latest product releases
0.0% alcohol and 100% flavour Captain Morgan has entered the alcohol-free market with the launch of Captain Morgan Spiced Gold 0.0%. With almost 50%* of people aged 18 to 24 in GB looking to moderate their alcohol consumption, the launch of Captain Morgan Spiced Gold 0.0% – with its rich notes of caramel, molasses, vanilla and warm brown spices – provides operators with an alcohol-free spirit able to tap into a variety of drinking occasions. (Source: *Kantar Alcovision, MAT 23.05.23 (49.6%))
06 Eat » ISSUE 15 2023
Max flavour New to the Walkers Max range are Pepperoni Feast and Texan BBQ. The two new Walkers Max flavours, in partnership with Pizza Hut, bring the bold flavours of the UK’s most popular pizza brand to the ridged crunch of a Walkers Max crisp.
New peanuts PMP KP Snacks is expanding its market-leading PMP range with the launch of KP Flavour Kravers Flame Grilled Steak Flavour Peanuts in a £1.25 PMP. Available now, the launch combines the range’s best-performing SKU with the hugely popular £1.25 PMP format. Worth £108.1m, KP Snacks’ £1.25 PMP range is growing ahead of the overall market, making it a must-stock.
Elevated Lucozade flavours Following 18 months of extensive research and development, and input from 6,500 consumers, Lucozade Energy has enhanced its Original and Orange flavours. The new recipes deliver a more ‘zingy’ taste, with a bolder taste for the unique Original flavour and a more citrusy, orange note for Orange, giving consumers more of what they love. The changes are subtle but further elevate the drinks’ flavours. These two variants are also getting a fresh pack design that reveals more of the liquid, creating greater appeal.
