Hello and welcome...

As always, the latest edition of Eat is packed with advice and ideas to help your business thrive as we make our way through a busy 2024.

As the spring sunshine is finally here, we look at ways you can to maximise the potential of the Easter long weekend on pages 12-15. From seasonal menus to organising an egg hunt, there's plenty of ideas to encourage customers to visit.

On page 9, you can read the latest industry research which reveals how important it is to get service just right in order to win customer loyalty in the long term.

Whether it's a treat for a morning coffee or an afternoon pick-me-up, you can't go wrong with a range of sweet treats. Turn to pages 20-21 for a round-up of our favourite flavours which will boost spend and tickle the tastebuds!

Food to go remains a huge opportunity so we take a look at ways you can wow with simple sandwiches, baked goods and lots more on pages 16-19. I hope this gives you plenty of inspiration for a fantastic spring.

JESS DOUGLAS CHIEF OPERATING OFFICER, CONFEX LTD

Jess’s must-reads this issue

The latest launches

Our round up of the latest products to hit the shelves

Rise and shine

Sweet treat trends and tips

Going, going, gone

How can you make your food-to-go offer stand out?