Here's what's new

A round-up of the latest product releases

Spice it up

Made from a blend of 14 quality spices, Old Bay combines spicy and sweet and is impossible to replicate. Ideal for enhancing flavours, Old Bay is perfect for seasoning burgers, chicken and seafood, sprinkling on chips or corn on the cob and other vegetables, and even shaking onto popcorn.

Raise the bar

In response to customer demand, KitKat® Chunky White with Lotus Biscoff is making its highly anticipated comeback, ready to delight taste buds once again.

The bar combines signature KitKat® wafer, adorned with original Lotus Biscoff caramelised biscuit crumb, enveloped in a velvety smooth white layer.

This collaboration between KitKat and Lotus Biscoff is truly iconic, bringing together two beloved brands to create an unforgettable taste experience. This is not one to miss!

Variety is the spice of life

Seabrook Crinkle Cut Crisps Variety 5 Pack £1.50 PMP provides a mix of the brand’s top two most popular flavours. Everyone has their favourite flavour, so these packs are ideal for customers packing up a picnic or heading to a local party or barbecue and will drive sales with great margins.

Fruity newness

Strongbow Zest (ABV 4%), the apple cider carefully blended with lime, lemon and orange flavours, will be available in wholesale channels from June, with 4x400ml and 500ml formats, as well as 10x330ml. Perfect for summer!

A sign that it’s time to fire up the BBQ

The perfect combination of sweet molasses and sugar with tangy vinegar and ripe tomatoes, award-winning Cattlemen’s® Kansas City Classic® BBQ Sauce brings regional flair and flavour to mainstream barbecue. Formulated to hold up to high temperatures to prevent burning, this is a fantastic ingredient which is ideal for a marinade, dipping sauce or even in a stew or casserole.

Get some wiiings

Introducing the new Red Bull Summer Edition, now with the exotic taste of curuba and elderflower.

The flavoured energy drink market is flying and Red Bull Editions are giving it wiiings, growing 2x faster than the category and bringing in 75% incremental sales. Editions are key to bringing in new shoppers and creating value for your business, so stock up on the new Summer Edition today, here for a limited time only!

The Grand Old Duke of Yorkie

The limited-edition YORKIE Honeycomb flavour features solid chunks of smooth honeycomb-flavour milk chocolate and crunchy pieces of sweet honeycomb. With the YORKIE Duo range growing +38.2%,* the new variant brings in the most requested flavour for YORKIE, therefore expect customer demand to be high.

(Source: *IRI All Outlets & Kantar World Panel, Discounters, Value Sales, 52 w/e 19.03.24)

The solution to your customers’ sweet tooth

Get sharing with the all-new AERO® Neapolitan Sharing Bag of bubbly milk chocolate, strawberry and vanilla flavour melts. MUNCHIES® Cookie Dough Flavour Sharing Bag offers a cookie dough flavour core and chocolate biscuit shell, while MILKYBAR® Raspberry Ripple Sharing Bag is filled with marbled white and pink raspberry flavour buttons.