Lifestyle Retailer 45, Jan/Feb 2018

The magazine exclusively for

Retailer Issue 45 jan/feb 2018

retailers

Don’t miss

risky business

Don’t gamble with your future

The price is right Now’s the time to shout about value

Plan

ahead Make 2018 your best year yet by looking to the future

Plus. . . retailer stories n industry news n latest must-stock products n store profiles

SUGAR LEVY

Soft Drinks

KNow the

Industry

facts

Levy (SDIL)

HOW WILL IT impact RETAILERS? The Levy Facts*

The levy will be applied to drinks with added sugar. Dairy and Pure Juice drinks will be exempt.

LEVY IMPACT BY SERVE

What Retailers choose to do with price is at their discretion. The price tags below demonstrate the impact of the Levy on selected soft drinks if Retailers choose to maintain their cash margin and pass on the Levy in full with VAT applied.

£0.05

Mid levy 18ppl

£0.07

BRV403493_17

High levy 24ppl

200ml PET

£0.07

Mid levy 18ppl

£0.10

High levy 24ppl

330ml Can

£0.11

Mid levy 18ppl

£0.14 High levy 24ppl 500ml (PET)

£0.38

Mid levy 18ppl

£0.50

High levy 24ppl

1.75l (PET)

£0.43

Mid levy 18ppl

£0.58

High levy 24ppl

2l (PET)

£0.71

Mid levy 18ppl

£0.95

High levy 24ppl

10 x330ml Multipack

What’s happening In the Budget April 2016, the government proposed a new levy on soft drinks that contain added sugar. This levy applies to the production and importation of soft drinks containing added sugar. The proposals will be implemented in April 2018.

It’s purpose is to encourage consumers to change behaviour through a broader range of low sugar choices & RSP differentials.

EFFECTIVE FROM 6TH APRIL 2018

what can RETAILERS do?

PASS ON THE LEVY

What Retailers choose to do with price is at their discretion.

One of the Levy’s objectives is to encourage consumers to consume a broader range of low and no sugar soft drinks.

It is our recommendation that where the Levy is applied to a product, it should be passed on to the price the consumer pays but that’s up to you.

O F F E R RANGE CHOICE

REVIEW YOUR No and low sugar products should not mean a compromise on taste.

Are you stocking a range of great tasting no and low sugar products?

See below for must stocks.

Consumers will still demand added sugar soft drinks as a treat within their balanced diet and lifestyle.

Continue to stock added sugar products but ensure your space and stock holding reflects the shift in consumer demand.

MUST STOCK!

GENUINE GB PRODUCT

Pepsi MAX 2L, 7up Free 500ml PET, Tango 500ml PET, Pepsi MAX Cherry 500ml PET, Pepsi MAX 300ml can, Robinsons RefreshD Apple & Raspberry 500ml PET, Fruit Shoot 275ml Apple & Blackcurrant, Pepsi MAX 6pk, J2O Orange & Passion Fruit 275ml 4pk.

Welcome…

Lifestyle Retailer is published six times a year by The Bright Media Agency, The Old Bank, 2 Cross Street, Enderby, Leicestershire LE19 4NJ on behalf of Landmark Wholesale.

For Landmark

Stuart Johnson For The bright media agency

Editor Stephenie Shaw Head of Design Emma Bramwell PR and Communications Executive Rosie Bambury Contributor Roy Kilcullen Artworker Chris Gardner Head of Commercial Development Adam Turner Publisher David Shaw To advertisE

Please contact Adam Turner: 0116 296 0214 or adam@thebrightmedia agency.com To DISCUSS EDITORIAL

Please contact Stephenie Shaw: 0116 296 0133 or stephenie@thebright mediaagency.com

... to the very first edition of Lifestyle Retailer for 2018. I hope you had a successful festive period and that the new year and winter months are being kind to both yourselves and your business.

This issue covers a wide range of helpful hints and tips to help you kick start the new year in style. On page 39, we consider how you can make 2018 your best year yet by giving your store a spring clean and planning for the coming year far in advance.

On page 26, we visit store manager Rose Rickett who has recently opened a brand-new Lifestyle Express in Walsall, while on page 44 we catch up with a young retailer with big plans for the future.

In this edition, we also discuss tobacco sales and how it’s important to sell products at the recommended retail price rather than at a premium to make sure that your customers stay loyal to your store. Turn to page 35 to find out more.

I’m also delighted to announce that Lifestyle Express has recently launched a new website, which is jam-packed full of resources. Check it out at www.lifestyle-express.co.uk.

I hope you enjoy this edition of Lifestyle Retailer and that you have a very happy new year.

35 id’s av y D St Da

ar, ye tart! w s Ne ew n

es tin en Val Day

ve Shrosday Tue n’s Burght i N

39 get in touch, share your news If you have news, top tips or ideas for features, get in touch with Lifestyle Retailer.

Just email

Disclaimer: All prices listed are correct at the time of going to press, but may be subject to change.

Stuart Johnson Retail Controller, Landmark Wholesale

lifestyleretailer@ thebrightmediaagency. com issue 45 2018

retailer

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S

18

Contents 26

62

WINE WINE

2M 5 SHELF

1M 5 SHELF

FACINGS

SIZE PRODUCT SHELF 2 Trivento Malbec Yellow Tail Shiraz Cabernet Jacobs Creek Shiraz Shiraz Jacobs Creek Grenache Sauvignon Lindemans Shiraz Cabernet Blanc Zealand Sauvignon The Shallows New Sauvignon Blanc Casillero Del Diablo Jacobs Creek Chardonnay Chardonnay Jacobs Creek Semillon Grigio Jacobs Creek Pinot Retailer Choice Echo Falls Rose SHELF 3 Sauvignon Turner Road Cabernet Merlot Hardys VR Merlot

75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml

Hardys VR Shiraz Echo Falls Pinot Grigio Turner Road Chardonnay VR Chardonnay Pinot Grigio Hardys Hardys VR Pinot Grigio Retailer Choice Gallo White Zinfandel Gallo White Grenache

SHELF 4

Sauvignon Isla Negra Cabernet Isla Negra Merlot Barefoot Merlot Echo Falls Red Retailer Choice Black Tower Rivaner Blanc Isla Negra Sauvignon Barefoot Pinot Grigio Echo Falls White Echo Falls Chardonnay Summer Berries Echo Falls Fruit Fusion Barefoot White Zinfandel Echo Falls White Zinfandel

SIZE

FACINGS

PRODUCT SHELF 1 Retailer Choice Lindemans Bin 50 Shiraz Campo Viejo Tempranillo Shiraz Wolf Blass Yellow Label Cabernet Sauvignon Wolf Blass Yellow Label Chardonnay Wolf Blass Yellow Label Lindemans Bin 65 Chardonnay Blanc Brancott Estate Sauvignon Blanc Oyster Bay Sauvignon Retailer Choice Prosecco Santa Loretta Asti Martini Pinot Noir Sparkling Jacobs Creek Chardonnay

75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml

1 1 1 1 1 1 1 1 1 1 1 1 1

1 2 1 1 1 1 1 1 1 1 1 1

75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml

SHELF 5 Shiraz Vintners Australian Sauvignon Vintners Chilean Cabernet Merlot Vintners Californian Blossom Hill Red Rioja Don Fabian Spanish Pinot Grigio Vintners Australian Chardonnay Vintners Australian Blanc Vintners Chilean Sauvignon Chardonnay Vintners Californian Grigio Pinot Vintners Italian Blossom Hill White White Zinfandel Vintners Californian Zinfandel Blossom Hill White

1 2 2 1 1 2 1 1 1 1

CONFECTIONE RY MON

75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml

75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml

DELÉ11Z 3M 5 SHELF 1 1 1 1 1 1 1 1 1 1 1

SIZE SIZE PRODUCT SHELF 1 Jacobs Creek Shiraz Shiraz Jacobs Creek Grenache Cabernet Jacobs Creek Shiraz Jacobs Creek Merlot Lindemans Bin 50 Shiraz Campo Viejo Tempranillo Shiraz Wolf Blass Yellow Label Cabernet Sauvignon Wolf Blass Yellow Label Jacobs Creek Chardonnay Grigio Jacobs Creek Pinot Chardonnay Jacobs Creek Semillon Lindemans Bin 65 Chardonnay Blanc Brancott Estate Sauvignon Chardonnay Wolf Blass Yellow Label Blanc Oyster Bay Sauvignon Loretta Prosecco Santa

75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml Asti Martini 75ml Martini Prosecco Rose 75ml Jacobs Creek Sparkling Pinot Noir Sparkling 75ml Jacobs Creek Chardonnay 75ml Lanson Champagne Moet Chandon Brut

1 1 1 1 1 1 1 1 1 1 1 1 1

FACINGS

PRODUCT

FACINGS

MONDELÉZ RETA ILER REWARD SCHE USE OF THIS ME QUALIFY YOU PLAN WILL THE REWARD TO JOIN TO REGISTER SCHEME. FURTHER DETAOR OBTAIN ILS, PLEASE SPEA LOCAL MON K TOYOUR REPRESEN DELÉZ E OR CALL 0870 TATIV 600 0699

SHELF 2

Starbar Picnic Boost

Double Decker Wispa Gold Wispa Twirl Mars Snickers Twix Kit Kat Kit Kat Chunky CDM Fruit & Nut CDM CDM Caramel CDM Oreo CDM Wholenu t

18

SHELF 3

Bounty

Bounty Dark Toffee Crisp Crunchie

44

MONDELÉZ CLIP ON SHELF

51 36

09 N eed to know 60 next issue Our summary of the latest news and views

What you can look forward to in March/April

15 ones to watch 62 the lowdown The latest must-stock products for your store

Services are the new driver for convenience

Maltesers Teasers Galaxy Galaxy Caramel CDM Standard Bar CDM Caramel Bar CDM Fruit & Nut CDM Whole Nut CDM Oreo CDM Marvellou s Creations Jelly Popping Candy Shells Terrys Chocolat e Galaxy Minstrels Orange Maltesers CDM Giant Buttons Cadbury Chocolat Bassetts Liquorice e Eclairs Allsorts Bassetts Jelly Babies

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

SIZE

T

on the cover

Thanks to cover star Rose Rickett from Lifestyle Express, Walsall (p26)

39 spring watch

35 risky business 51 get planning

Stick to tobacco RRPs or risk losing your customers

44 store profile

Kiefer has two stores and plans for several more

The essential guide to what you should be stocking on your shelves

53 core range

Your essential products

15

SIZE

Std Std Std Std Std Std Std Std Std Std Std Std Std Std Pouch Pouch Large Bag Large Bag Large Bag Large Bag Large Bag Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Pouch Pouch Pouch Large Bag Large Bag Large Bag Large Bag

1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

Std Std T3

1 1 1

37

The new year is the perfect time to shout about value as shoppers look to save

Make the most of this this time of year

PRODUC

SHELF 4 1 Aero Mint 1 Fry’s Turkish Delight 1 Galaxy Ripple 1 Flake 1 Kinder Bueno White 1 Kinder Bueno 1 CDM Giant Buttons 1 Maltesers Big Bag 1 Maltesers 1 M&Ms Peanut 1 Galaxy Minstrels 1 Rolo 1 Munchies 1 Smarties 1 M&M’s Peanut 1 M&M’s Chocolat e 1 Maynards Wine Gums Maynards Sport Mix Std Maynards Midget 1 Std Swizzels SquashieGems s Drumstic 1 Std 19 Rowntree k s Fruit Pastilles 1 Std 1 Std SHELF 5 1 Std Halls Soothers Blackcurrant 1 Std Lockets Honey & Lemon 2 Std Polo Original 1 Std Trebor Extra Strong Pepperm 2 Std Trebor Softmints int 1 Std Trebor Softmints Peppermint Spearmin 1 Std Starburst t Skittles Fruits 1 Large Bars Rowntree s Fruit Pastilles 1 Large Bars Maynards Wine 1 Large Bars Kinder Surprise Gums 1 Large Bars Kinder Chocolat Egg e Snack Bar 1 Large Bars Fudge 1 CDM Freddo Milky Way Magic Stars Std Milkybar 1 Std Milkybar Giant Buttons 1 Std Revels 1 Std Skittles Fruits 1 Std Haribo Maoam Pinballs 1 Std Haribo Starmix 1 Std Haribo Tangfasti 1 Std Haribo Super cs Mix 1 Std 1 Std CLIP ON UNIT 1 Std Tic Tac Mint 1 Std Tic Tac Orange 1 Std Ferrero Rocher & Lime 1 Std 1 Std 1 Pouch 1 Pouch 1 Pouch 1 Large Bag 1 Large Bag 1 Large Bag 1

18 the right price

We visit Rose Rickett at a brand-new store in Walsall, West Midlands

FACINGS

Std Trio Xtra Duo Duo Carton Carton Carton Carton T16 Box Box Large Bar Large Bar Large Bar Large Bar Large Bar

26 store profile

CONFECTION

MONDELÉZ21 3M 5 SHELF 1

75ml SHELF 2 75ml Trivento Malbec 1 Cabernet Shiraz 75ml Hardys Nottage Hill 1 Cabernet PRODUC 75ml Hardys Stamp Shiraz T 1 Cabernet Sauvignon 75ml Casillero Del Diablo 1 Merlot SHELF 1 75ml Casillero Del Diablo 1 Yorkie 75ml Yellow Tail Shiraz 2 Bounty 75ml Gallo Sauvignon Blanc 1 Twix 75ml Gallo Chardonnay 1 Blanc Snickers Zealand Sauvignon 75ml The Shallows New 2 Mars 75ml Hardys VR Chardonnay 1 Celebrations 75ml Hardys VR Pinot Grigio 1 Blanc Heroes Sauvignon VR 75ml Hardys 1 Cadbury Roses 75ml Stowells Chenin Blanc 1 Quality Street Chardonnay 75ml Hardys Nottage Hill 1 Chardonnay Ferrero Rocher 75ml Hardys Stamp Semillon 1 Maltesers Sauvignon Blanc 75ml Casillero Del Diablo 1 Milk Tray 75ml Hardys VR Rose 1 Maltesers Rose Teasers 75ml Jacobs Creek Shiraz 1 Galaxy Barefoot Moscato 1 Galaxy Caramel 1 Milkybar 1 Aero Mint 1

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W NE

N ALC H L GREAT TASTE

*

ALL NATURAL INGREDIENTS, ONLY 69 CALORIES

THE CONSUMER LANDSCAPE IS CHANGING MODERATION

• 50% OF PEOPLE CLAIM TO MODERATE THEIR ALCOHOL CONSUMPTION WITH MILLENNIALS LEADING THE WAY, MAKING FOCUSED, POSITIVE LIFESTYLE CHOICES

CALORIES

• 56% OF PEOPLE ARE CONCERNED ABOUT THE EFFECT OF DIET ON THEIR HEALTH AND APPEARANCE *CONTAINS NOT MORE THAN 0.05% ABV

Need to know

Lifestyle Express is number one for support Lifestyle Express emerged victorious from the FWD Gold Medal evening after taking home one of the most coveted awards of the night LIFESTYLE EXPRESS is celebrating after it took home one of the biggest prizes of the night at the Federation of Wholesale Distributors’ Gold Medal awards evening on 30 November 2017.

The Gold Medals celebrate the very best performances in the wholesale, retail and foodservice sectors, and this year’s event was no different.

One of the most coveted prizes of the night is Wholesale Services to Retailers, which recognises wholesalers’ success

Free-to-use ATMs could be under threat THERE ARE proposals currently being considered meaning access to free-to-use ATMs is under threat.

Under the proposals, the level of an interchange fee, which is paid by card issuers to fund free-to-use cash machines, may be reduced from 25p to 20p per cash withdrawal.

“Free-to-use cash machines support not just the businesses that house them, but also other shops, markets and small businesses that still rely on cash for payment. Reducing interchange fees, payable by

banks for their customers to use these facilities, could lead to some cash machines being removed from local shops,” said ACS Chief Executive James Lowman. “We urge Link to think carefully about the consequences of the ATM network shrinking.”

To highlight the issue, Chair of the Treasury Committee Nicky Morgan MP has written to the chair of the UK’s largest cash machine network Link, to seek assurances on the accessibility of cash machines across the UK.

in supporting retailers. Lifestyle Express emerged as the winner, with the judges praising it for introducing the new premium grey fascia, its continued focus on Core Range and for the launch of free online retailer training through the Lifestyle Learning Academy.

“I couldn’t be more delighted to win this award,” said Stuart Johnson, retail controller. “The success of our retailers is at the heart of everything we do, and to have this formally recognised is absolutely wonderful.”

Retailers facing rising wage costs Following the chancellor’s decision in November’s budget to increase the National Living Wage to £7.83 next April, retailers are being advised to consider how they will absorb rising wage costs.

He also accepted the Low Pay Commission’s advice for other minimum wage rates to apply from April 2018. This announcement serves as the largest increase in youth rates in 10 years.

➥ issue 45 2017

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Need to know

New Lifestyle Express website to support you Lifestyle Express is delighted to announce it has recently launched a brand-new website especially for its Lifestyle retailers.

Packed full of information, advice and support for retailers wanting to drive the success of their business, the website includes news, industry updates and essential resources.

You’ll need to register to gain access to exclusive content and when you do, you’ll receive a voucher for a free case of LSV. So, what are you waiting for?

Register now and gain access to all the support you’ll ever need.

‘Reduced’ stigma no more According to Waitrose’s Food and Drink Report 2017–18, 53% of shoppers buy from the reduced section more often than they did five years ago.

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retailer issue 45 2017

check out the brand-ne website w Visit yle-expres

www.lifest

s.co.uk

sign up noW

get a case of LSV

Changes to Lottery lead to more chances to win Camelot will launch EuroMillions HotPicks and introduce a Tuesday Thunderball draw in January, creating extra opportunities for retailers every week.

To support the launch, Camelot is giving independent retailers the chance to win a

share of £50,000: 20 retailers will walk away with £1,000 while two retailers will win £5,000 and one lucky retailer will scoop £20,000.

EuroMillions Hot Picks is a variation on the existing Lotto HotPicks game, played on the same days as EuroMillions. It

will use the main EuroMillions numbers drawn and will cost £1.50. It offers bigger prizes for matching fewer numbers with a top prize of £1m.

Retailers should go to nationallotteryallstars.co.uk to find out how to take part in the incentive.

Scottish convenience shopping on the rise A new report has found that convenience shopping has increased across both cities and towns in Scotland year-on-year since 2013.

The report on Scottish retail and leisure, released by Local

Data Company and the Institute for Retail Studies – University of Stirling, also found that independent retail in cities has grown from 54% to 57% since 2013 while towns have grown from 53% to 55% over the

same period.

Edinburgh and Perth are the cities with the highest percentage of independent retail at 69% and 67% respectively, according to the report.

➥

Need to know

Food-to-go In the know fund for retailers The Scottish government has announced a new £150,000 capital investment programme to help independent retailers to introduce food-to-go stations.

The fund will provide small grants to retailers, covering 50% of the cost of new equipment and displays in order to help retailers remain competitive.

Rural economy secretary Fergus Ewing said, “Stores are having to adapt and innovate to continue to meet changing consumer behaviours. One such way of doing this is through the introduction of food-to-go stations which entices customers into the store and

James Lowman, Chief Executive at Association of Convenience Stores, talks regulations

F generates a new income stream.

Food to go is a growth market for retailers, but introducing the offer comes at an additional cost which can present a challenge to small independent grocers who are already operating on tight margins.”

or as long as I can remember, politicians have looked for new ways to regulate tobacco and alcohol, and more recently sugar and other foods.

Some of my friends in the industry argue that government shouldn’t concern itself with these products and the retailers who sell them. Actually, I don’t agree. We should expect governments to think about regulatory interventions to limit the harm caused by these substances and, setting aside the jobs we do and shops we run, don’t we as citizens expect our leaders to think about how to reduce this harm?

To me, the question is about how it is regulated. What works and how is it properly targeted and proportionate to the specific problems?

success for ACS lobbying

Lifestyle Express retailer Bay Bashir has been named Responsible Retailer of the Year at the Asian Trader 2017 awards.

12

retailer issue 45 2017

I was pleased to see that the UK Government has concluded that some measures they’ve recently considered aren’t actually warranted at this time. Specifically I’m talking about the proposals to restrict in-store siting and promotions of alcohol, and to introduce a licensing system for tobacco, both of which have been priorities for ACS in our lobbying work.

The promotional restrictions on alcoholic drinks are already in place in Scotland but the impact of these measures has been limited because they don’t target problem drinkers who trade down to cheaper brands and who know full well where alcohol is available. I’m pleased that the Home Office isn’t going down this route in England, allowing retailers to offer and promote good deals to customers.

HMRC’s decision not to introduce licensing for tobacco retailers is also welcome. We know that the alcohol licensing system brings costs and bureaucracy for retailers and there are already measures in place to stop retailers who sell illicit products, or who serve underage customers, from selling tobacco. A licensing system wouldn’t have achieved anything for society or public health, it would just have brought more regulatory costs for local shops.

The ongoing debate about how to balance the regulation of the products we sell will continue to be high on our agenda as ACS, and these two decisions are important achievements.

NEW

VAT FREE!

ON TV

IN 2018!

ON TV VAT FREE! 18!

BBQ BEEF BIG HOOPS FASTEST SELLING £1 PMP!*

IN 20

KP’S PMP RANGE THE FASTEST GROWING IN PMP SHARING

PMP SHARING IN IMPULSE

+

**

15.3%

**

THE UK’S NO.1 POPCORN BRAND!

41.4% MARKET SHARE**

ON TV

*AC Nielsen Data Independents Market MAT 04.11.17. **AC Nielsen Data Impulse Market MAT 04.11.17.

IN 2018!

6TH FASTEST SELLING £1 PMP!*

PMP SHARING KP RANGE IN IMPULSE

+

23.5%

UK'S NO.1 RIDGE CUT CRISP!**

**

ON TV

IN 2018!

ON TV

G 10TH FASTEST SELLIN ** ND! BRA E ULS IMP

IN 2018!

THE UK’S NO.1 NUT BRAND!**

NEW

ON TV

IN 2018!

STOCK THE TOP PERFORMERS!

Ones to watch Our round-up of the latest products that deserve space on your shelves

PUUURRR-FECT Purina

*Source: IRI SIG Pet Outlets 52 w/e 7th October 2017

Boost your pet food sales and keep cats healthy with the UK’s number one advanced nutrition dry cat food brand,* Purina One. Available in a convenient 200g pack with two great flavours: Salmon and Chicken.

Stock up and your shoppers could see a difference in their cat’s health in just three weeks.

A very healthy New Year For customers that have over-indulged this Christmas, Diet Coke and Coca-Cola Zero Sugar are the ideal choice. Both offer a no-calorie, nosugar alternative to cola soft drinks, ideal for those on a health kick.

Available now in plain and PMP across 330ml, 500ml and 1.75L packs so stock up now!

MUCHOS SNACKS

Delight your customers with the brand-new McCoy’s Muchos which bring a taste of Mexico to the snacks category.

Muchos is a unique quesadilla crisp packed full of McCoy’s bold flavours and a blend of six spices to deliver great authentic taste. Stock up now to join the fiesta!

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Ones to watch Frozen’s a hit

Mars Chocolate Drinks and Treats has added Mars Mud Pie to its frozen desserts range, combining a soft chocolate sponge base with a malt-flavoured cream topping and Mars chocolate and caramel. RRP £3

A twist on the classic Burton’s Biscuit Company is extending its Fish ‘n’ Chips brand portfolio with the addition of Crisp ‘n’ Fin, a thinner, crispier version of the traditional family favourite, targeting sharing occasions.

Available in Salt & Vinegar and Sour Cream & Chive flavours, the new variants will still feature the same fish shape.

SWEET ENOUGH Maynards Bassetts has launched brand-new soft jellies and gums, perfect for all customers, old and young.

Available in a range of zingy flavours including Straw’merries, Chuckle Drops, Beaming Beasts, Silly Snakes and Cheery Slices, the packs are available at an RRP of 50p with non-price-mark packs available.

sweetie, it’s emotional

Love Hearts have been given a modern makeover in time for Valentine’s Day, with 11 of Britain’s favourite emojis set to be included alongside romantic messages. The emojis theme brings the old-fashioned favourite bang up to date for 2018.

The limited-edition Love Hearts are available with a RRP of 30p per roll.

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Grab and go snacks Snack a Jacks, the number-one rice cake brand in the UK, has introduced new mini packs to provide shoppers with an on-the-go snack.

The mini packs are coated in yoghurt or milk chocolate, with less than 75 calories per pack. RRP 65p

26427_BOOST_TRADE_AD_88x259_V1_HR.pdf

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11/12/2017

16:32

WHEN YOUR

SNACK

SALES SLUMP

three Cheers for GLUTEN FREE

Carlsberg UK has launched a new gluten-free variant for San Miguel. With an estimated 1.3m Britons currently on a gluten-free diet, the new range is available in 330ml bottles with a strength of 5.4% abv. This product is already highly popular, stock up now!

Stock and pop

Ad t/c

Exclusive to the convenience channel, a brand new 70g tube of firm favourite Pringles has been released with a new £1 PMP, available in depots from January.

The sharing brand is a must have for your shelves, ideal for customers snacking on the go or enjoying a big night in at home.

READY STEADY BREK

Ready Brek is a must-stock product for customers looking for a healthy way to start the day.

Made with wholegrain oats and no added salt or sugar, this all-greentraffic-light product is bound to be popular this winter and is perfect for customers searching for a warming breakfast.

Packed full of vitamins, iron and calcium, more than 56 bowls of Ready Brek are bought every minute. Don’t miss out – stock up now. Available for £1 PMP.

VAT FREE !

Y STOCK UP TODA From the makers of

issue 45 2018

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Category focus

Value

Every new year starts with your customers watching

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Category focus

all the way the pennies, so be prepared and help them by offering the best value possible

I

f there’s one thing independent retailers shine at, it’s the ability to offer great value. Yes, the multiples have their offers that can be hard to compete with, but in a local convenience store, you can make your best prices and promotions really shout out loud and clear

to customers and draw them in.

It’s at this time of year more than any other that customers are looking for the best value possible on their everyday grocery shopping and that’s where you can truly help them out – starting with the Lifestyle own-brand Value range. This price-marked,

snap up our best Value promotion in depot from 8-20 JanuARY

Make the most of 40% margins on our fantastic value promotion and you can get Cash Back too.

Find out more from your Landmark Wholesale member depot.

PO

R

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➥

Category focus

“Price and value are always key drivers for shoppers, and most convenience retailers agree that price-marked packs are vital to develop trust”

economy range of essential daily groceries and household products is the ideal range to promote to customers. They will love the low prices and quality and you’ll appreciate the great POR. While a dedicated Value Zone grabs customers’ attention, to maximise the range’s potential think about stocking the brand equivalent next to the own-brand Value product on shelf to really highlight the price difference and show off just what great value the range offers.

In the zone

Boost visibility of your own-brand Value range by creating a Value Zone. Find the

ideal spot in your store to site the Zone; it might be at the entrance, next to the checkout or on a gondola end. Show as many different products as you can across all categories in the range and focus on key everyday items such as Lifestyle Value Sugar, Baked Beans, Vegetable Oil, Tuna Flakes, Cooking Salt, Orange Squash, Mild White Cheddar, Dog Food and Toilet Tissue. Use any POS materials you have to catch the eye of shoppers and put a poster in your shop window advertising the Value range. Going as far as highlighting the range on your social

media feeds will draw in even more price-conscious shoppers.

As if having this great-value range wasn’t enough, there’s Landmark Wholesale’s Value business drive too, running from 8 to 20 January which offers a whopping 40% discount for retailers, plus Cash Back. You can rest assured that this will be yet another terrific promotion to support you in your drive to be the best one-stop shop for value.

Spread the value word

Price and value remain key drivers for shoppers and most convenience retailers agree that price-marked packs (PMPs) are vital to reinforce a positive price perception and trust in their store and pricing.

Therefore, you need to stock a wide range of price-marked packs as they are a guaranteed way to generate sales. They are proven to encourage shoppers to buy and are a great opportunity to upsell with price marks on multipacks, such as tinned beans and beers. They establish trust between retailer and customer as shoppers know they can depend on you to offer them the best possible value and are reassured that they are paying a fair price for their favourite brands, are not being overcharged and are ➥

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Category focus

getting the same if not better value from you as they are at the multiples.

HIM! data from 2015 shows that one in three shoppers say that knowing a convenience store sold PMPs positively influences their decision to visit that store, 79% view PMPs as promotions, 44% are more likely to buy a PMP product on impulse, 43% of shoppers claim they’d be more likely to buy a new product if it was sold as a PMP, and 33% think they are at a cheaper price than the standard.

Promotional bays are the ideal platform to showcase the great offers and discounts you have on products. Make them eye-catching with bold signage so it’s easy for customers to see your value and to shop quickly. In addition, use clear markers to highlight products on promotion on your shelves.

more than pricing

There’s more to value than price alone. Are you serving every customer with a smile?

Are you creating in-store theatre around key seasonal events to give customers a fun shopping experience? Are you offering additional services, such as home delivery, PayPoint, dry cleaning, or parcel drop-off and collection? Do you always provide good availability of products, especially the key items your shoppers visit your store for?

Do you offer in-store tastings of new products or seasonal items? Does your store have permanent promotional bays?

These are all things to think about and are easy to implement, if you’re not already doing them.

A sure-fire way to offer value is to provide a service that shoppers can’t get elsewhere.

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43%

of shoppers claim they’d be more likely to buy a new product if it was sold as a PMP It may sound simple, obvious maybe, but the fact is that shoppers appreciate high standards of service and are much more likely to shop with you again if you offer a better experience than your competitors.

Treat every customer as if they are the most important person. It’s vital to encourage your staff to follow your lead and provide the same great service.

As well as providing excellent service you could consider rewarding customers’ loyalty and encourage repeat purchases through a loyalty programme – it only needs to be as simple as stamping a card every time a customer spends above a set limit and then rewarding them with a free item or voucher when they reach 10 stamps.

Or look at a digital offering such as Zapper, which offers mobile payment with a built-in loyalty card.

Also consider what to do and the service to offer when things don’t go according to plan. For example, if a product that a customer wants is out of stock you could offer to contact them to let them know when it’s back in stock or, at the very least, talk to a customer about an alternative product so they know you care about their

shopping experience. Always ask for your customers’ feedback and then show them you’ve acted on it.

Customers really value retailers offering them expert advice on topics such as healthy eating or vaping. This can transform your relationship from just being an efficient transaction to a friendly, one-stop-shop service.

think differently

Think beyond the in-store experience to providing value online too, in the form of a website or Facebook page that shouts about your promotions and prices but also offers content such as how-to guides on issues customers will find useful and interesting.

You could go so far as to involve your customers by asking them to share their favourite recipes or advice. Make your store an invaluable part of the community by sharing updates on local events, fundraising, family activities, or even the weather forecast (and link it to products such as a BBQ line on a hot day).

If you can implement some if not all of these, then you will get the new year off to a flying start.

In t po 0 de 2 18 8– 20 n Ja

POR * Great value, fantastic margins.

Stock up now

STOCK UP AT YOUR LOCAL LANDMARK WHOLESALE MEMBER DEPOT Abra Wholesale Blakemore Wholesale East End Foods (Plc) EDA Quality Foods First Choice Wholesale Ltd

JW Gray Hi Line Hyperama Cash & Carry Jones Food Solutions AG Parfett & Sons Ltd

Sutherland Bros Ltd Time Wholesale Services TRS Cash & Carry Ltd United Wholesale Grocers

For more details contact your local Landmark Wholesale member depot, or to find your nearest depot visit www.landmarkwholesale.co.uk Check your local Landmark Wholesale member’s PLOF and in-depot signage for details of local member pricing *40% POR is on selected lines

We’re

g n i n can n

9F7EL%IX

®

the ca

of shoppers buy pouch**

*The No.1 Pet Food Brand, IRI SIG Pet Outlets 52 w/e 9th September 2017. **Kantar Worldpanel 52 w/e 16 July 2017. ®Reg. Trademark of Société des Produits Nestlé S.A.

Stock up on

Pouch

Fact file Location: Birmingham

Road, Walsall

Trading times: Mon–Sun,

7am–9.30pm

Nearest Two small competition:

convenience stores nearby

Features: Free ATM, hot and cold deli counter, hot drinks-to-go counter

Staff: Three, including owner Salah, Rose and Joe

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retailer issue 45 2018

Store profile

‘I’ve been in retail for more than 40 years – it runs through my blood’ For store manager Rose Rickett, going above and beyond for customers is the very least she can do to ensure her store stands out from the rest

I

t wasn’t long after Rose Rickett moved back to the UK after spending 20 years owning a mini-market and restaurant in The Gambia, Africa, that she stumbled across a florist in the midst of being transformed into a brand-new Lifestyle Express in Walsall, Birmingham. One phone call to the store owner later and, just like that, her second retail adventure was born.

Four months later, the new Lifestyle Express store on Birmingham Road in Walsall is open for business, and store manager Rose is enjoying every step of the process: “I was just getting off the bus one day when I happened to see that my local florist was being renovated and an advert was stuck to the window.

I contacted Salah Sedawi, the shop owner, and I’ve been on board

with the team ever since. I absolutely love it!”

When Salah was planning the store, Lifestyle Express was the immediate choice. “Lifestyle Express is very well known in the area,” said Rose. “It’s a very good, reputable company and we’ve had a great experience with them and the team has been hugely supportive. I’m not great with technology, and so it’s great to have them on the end of a phone whenever I have a problem or a question about the till, for example. They were also on hand to help us with the setting up of the store and the layout. They have been invaluable for us as we’ve been getting started.”

“The range of products we have access to from our wholesaler is huge too, meaning we can offer our customers great products, ➥

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27

Store profile

often with fantastic deals.”

After Salah opened the store, he handed over the day-to-day management to Rose and the third member of the team, Joe (pictured below right), as he spends a lot of time out of the country: “Salah spotted an opportunity to open a store, but as he is often based abroad and doesn’t have much retail experience himself, he thought it was best to leave the everyday running of the shop to Joe and myself. It’s great to have that level of trust, and he’s always on the end of a phone should we have any questions.

“I’ve been in retail for more than 40 years – it runs through my blood. I really enjoyed running my own mini-market and restaurant in The Gambia, but I’ve really embraced the challenge of helping to open a brand-new store.

“We’re not completely up and running yet and some things take a little while to get going when you first open a store, such as our off-licence approval from the local council, which we’re expecting to receive just before Christmas. This is exciting, as we hope that once we get this we’ll also take on an extra member of staff which will help us grow as a company.”

BUN IN THE OVEN

Rose enjoys finding the niche in the local market and always looks for new and innovative ways to improve the store’s offering to best suit the local community – such as preparing freshly baked bread to order: “There are a couple of small convenience stores nearby, so we constantly make sure we offer something slightly different to them.

We’re the only store in the area that serves hot food and baked products.

“We spotted an opportunity for a bakery about a month after we opened, and so we converted part of our store room to make space.

There’s nothing quite like the scent of freshly baked bread to greet customers as they walk through the door, and we now have a system where people can make orders each day. For example, staff from local offices may ask for freshly baked bread at 11am, so I will make it in the morning ready for them to collect. We do the same for

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retailer issue 45 2018

top tip Customer feedback is invaluable.

They’ll teach you exactly where you need to improve. They can shop anywhere so listen to what they want and then offer it.

lunch orders on our pastries and it’s really taking off. Nowhere else in the area offers this service, and we always get great feedback from customers.”

She doesn’t just stop at freshly made bread, either. Rose also spotted a gap in the market for freshly prepared fruit trays, and put her mind to the task: “We have a lot of elderly customers who don’t necessarily want to buy huge bags of fruit from the local supermarket, so every couple of days I prepare small fruit trays with an individual selection, which are selling really well.”

GO THE DISTANCE

For Rose, it’s all about helping the customer every step of the way: “We’re blessed for every customer that walks in that door, and I just want to make the experience as pleasant and helpful for them as possible. We keep a pad by the counter, and I make sure to write down every request I receive.

“When we first opened, a few customers commented that they wished we had an ATM machine as the closest one was a 20-minute walk away. To combat this and help them out, we installed a

top tip Listen to young people. They’re your future customers so it’s important to pay attention to their shopping habits. They may prefer to shop where their parents shop, so you could end up serving a whole family.

free-to-use cash machine. This is used countless times every day, and we’ll often find that customers who come in just to use it may also pick up a few other bits and bobs along the way, which helps to expand our customer base and raise awareness of our store. So, it’s a win-win solution for both the customer and us!”

When she was visited recently by a local schoolchild who wanted to buy a birthday cake but found that Rose didn’t stock any that were big enough, Rose went the extra mile and told the boy to come back at 1pm.

In the meantime, she popped out and bought the perfect cake for his friend from her local wholesaler: “It wasn’t much for me to do it, and it really meant a great deal to him. He was so grateful and said that he would tell all of his friends to visit the store. ➥

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Store profile

top tip Nothing beats great customer service. Be grateful for every single customer that walks through your door and show them that you value their custom and that you want to make their shopping experience as good as can be.

“It all comes down to delivering the sort of customer service you would hope to receive yourself. I always say that I like to treat the customers how I like to be treated when I go shopping, so I keep this in mind every day. I also think there is something beautiful about the old-fashioned way of doing things, so I try to always say good morning or afternoon to people as they come in and thank them for visiting. It’s about not only giving the customer what they want, but also what they don’t expect.”

Unsurprisingly, taking part in the local community is really important to Rose: “Supporting the community is definitely something I want to get more involved in as the store finds its feet.

We sponsored a local school who hosted a pensioners party at Christmas and provided them with a hamper from the store as a raffle prize. We also have a charity pot on our till which customers tend to put their pare change in. This has already raised almost £100 in the short time we’ve been open which is amazing.”

So what are Rose’s plans for the future? “We are looking forward to kick starting our delivery service, which we have already had great interest in. We just want to find our feet and keep growing – the sky is the limit.”

Rose’s bestseller basket

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retailer issue 45 2018

GREAT PRODUCTS GREAT MARGINS FLAVOURED VITAMIN WATER

WSP

£2.79 30.3% POR

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Retailer advice

risking Are you

competitors who are selling tobacco and cigarettes at the right price.

And, when those customers go elsewhere, they’ll also buy their extra items too, such as milk, bread, confectionery and newspapers.

This poses a very real risk to your business.

Is it really worth it? ➥

RS ME

I

f you sell tobacco, follow our simple advice: charge the recommended retail price or risk the future of your business.

Now there’s no pricemark, don’t be tempted to charge a premium price. You’re likely to lose your customers to local

RRP ● K T A

P CUSTO EE

If you’re charging more than the recommended retail prices for tobacco and cigarettes, you could be damaging the future of your business

SELL

your business?

issue 45 2018

retailer

35

RRP ● K T A

P CUSTO EE

SELL

Retailer advice

the only cigarette brand exclusively for the independent channel

RS ME

These are the manufacturers’ recommended selling prices: King Size £7.65 Superkings £7.65 B&H Blue £7.65 Sovereign Blue £7.65 Chesterfield £7.63 JPS Players £7.65 Carlton £7.75 L&B Blue £8.00 Marlborough Touch £7.99 Sterling £8.30 Windsor Blue £8.30 JPS £8.30 Berkley King Size £8.40 Berkley Superkings £8.90 Mayfair £9.30 Lambert & Butler £9.30 Richmond £9.30 B&H Silver £9.80 Marlboro £10.70 Club £10.55 B&H Gold £10.80 Silk Cut £10.80 Embassy £10.90 Superkings £10.90 Gold Leaf 30g £10.40 Marlboro 30g £10.00 Amber Leaf 30g £12.50 Golden Virginia 30g £12.85

Everyday great value Available exclusively in Landmark WHOLESALE member depots n Abra Wholesale n Blakemore Wholesale n East End Foods n EDA Quality Foods n First Choice Wholesale n JW Gray n Hi Line n Hyperama Cash and Carry

n Jones Food Solutions n AG Parfetts & Sons n Sutherland Bros n Time Wholesale Services n TRS Cash & Carry n United Wholesale Grocers

To find your nearest Landmark Wholesale member depot, visit www.landmarkwholesale.co.uk This communication is for tobacco traders only and is not to be left in sight of non-tobacco customers.

issue 45 2018

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37

Available from January

NEW £1 PMP exclusive to the convenience channel

The No.1 large sharing brand now in a 70g can*

*IRI Sales 52 w/e 12th Aug 2017 SIG Integrated Snacks Outlets © Kellogg Company 2017

Place me with your £1 sharing range!

Seasonal opportunity

i r ng Sp into 2018

As the new year beckons, prepare to get it off to a great start with a little help from Lifestyle Retailer. Here’s our guide to make it a fantastic one because there’s always new things to try and room to improve, right?

T

he start of a new year is always an exciting time as everyone decides on their resolutions, full of hope for good things to come.

What will your new year resolution be?

How about to make 2018 your best year yet?

Fresh beginnings

resolutions are to eat more healthily, stop smoking and drink less alcohol. Support your customers by putting together special displays to help and encourage them to make healthier choices. Think healthier alternatives to popular foods, so brown rice and wholewheat pasta, and wholemeal

or granary bread instead of white varieties; reduced salt, sugar and fat products, such as baked beans, ketchup, yogurts and biscuits, like Eat Natural Almond & ➥

Let’s kick-start your new year sales by focusing on your customers. Some of the most common new year

ear, rt! y Newew sta n

id’s v a St DDay

r’s Mothey Da

ines t n e Val Day

’s Burn t Nigh

Shrove Tuesday

Day s ’ k c i r St Pat issue 45 2018

retailer

Seasonal opportunity

Hea

so put up signage in prominent positions inside and outside, and maybe even use some of the products in store so that when customers see you using them and smell them while they’re shopping, you can encourage them to add those extra items to their basket.

Dates for your calendar

h lt

y

al ter

Apricot; fresh fruit, vegetables, dried fruit and nuts instead of crisps, sweets and chocolate; and low-sugar soft drinks, such as Diet Coke. You could group products together so customers can quickly and easily shop for breakfast, lunch or a meal for tonight. This could be dedicating a section of your chiller to fruit and yoghurt for breakfast, a lunch meal deal of a sandwich, wrap or salad with fruit and diet drink options, or the ingredients for a healthy meal for tonight such as chicken stir-fry or cottage pie. Offer a selection of low and alcohol-free beers and wines, and point customers towards your soft drinks.

Talk to customers about the range of e-cigarettes you have, showing them your expert knowledge to reassure them you know what you’re talking about, you have what they need and that you are there to support them.

nati ves “Group products together so your customers can quickly and easily shop for breakfast, lunch or a meal for tonight”

The big clean

the b

ig

The prospect of spring always prompts people to have a big cleaning and decluttering session. Make sure you have the essential cleaning products they’ll need and give customers added value by directing them to the household Value range of products that includes Bleach, All Purpose Cloths, Yellow Dusters, Sponge Scourers and Kitchen Towels. The ‘big spring clean’ could be your first event of the year,

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retailer issue 45 2018

s

i r p

There’s potentially millions of pounds to be made from national events and January, February and March are a great few months to pick shoppers up after Christmas and to boost your sales after the key festive trading period. Where possible, create themed displays for each event in high-traffic areas to catch your customers’ eye and help them shop easily, getting everything they need.

Burn’s Night is first up on 25 January, so celebrate by promoting whisky, such as Prince Consort Whisky and Glenfiddich, Scotch broth-style soups and swede and potato to make the classic neeps and tatties.

February sees the return of the Winter Olympics, which is a great opportunity to push sales of snacks, beers and soft drinks.

There’s no forgetting Valentine’s Day on 14 February and it’s a good idea to start planning at least a month in advance to give you time to get a great selection of gifts in stock and the red-heart decorations up.

Wine from the own-brand Vintners Collection range, award-winning Santa

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Introducing

Seasonal opportunity

“Whether you’re highlighting events in store like Valentine’s Day, Mother’s Day or Chinese New Year, make sure your store is known for stocking everything your customers need to celebrate”

dates for your diary 25 January

Burns Night While neeps and tatties may be the order of the day, don’t forget your whiskies.

14 february

Loretta Prosecco, chocolates such as Milk Tray and Lindor cartons, and fresh red roses will all make perfect gifts. You could even conjure up romantic meal-for-tonight solutions, for example steak followed by Walls Carte D’Or Strawberry with fresh strawberries, cream and meringue. And don’t forget the cards and gift wrap. Chinese New Year is hot on the heels of Valentine’s Day on 16 February, so promote the key ingredients for a Chinese meal: Tilda Basmati Rice, Uncle Bens Express Egg Fried Rice, Uncle Bens Original Sweet & Sour Sauce, fresh meat and veg. Then comes Shrove Tuesday, aka Pancake Day, on 28 February when customers will be looking for ready-made batter mixes and the ingredients to make their own – eggs, plain flour and milk – plus suggestions for toppings, such as classic Jif Lemon and sugar or syrup, fresh fruit, Nutella, bacon and egg, yoghurt and chopped nuts or ice cream. A display capturing all products will work effectively as ingredients for pancakes are often last-minute impulse buys.

March is a big one with St David’s Day on 1 March and 8–11 March is Crufts so stock up on Lifestyle Value Dog Food, pet treats and toys. 11 March is

Mother’s Day, 17 March is St Patrick’s Day and the big one, Easter, comes early with Good Friday on 30 March.

IT’s a date

The Saints days also provide a great excuse to push national brands with in-store food tastings and to create instore theatre with flags and bunting, which are guaranteed to liven up your customers’ shopping experience and make you stand out from other convenience stores nearby.

Mother’s Day is a prime opportunity to boost sales of gifting chocolates, such as Thorntons Classic Collection, sparkling drinks, such as Lifestyle Bellarini, cakes, flowers, biscuit assortments and premium teas like Earl Grey. If you have space, a small stand of cards would increase basket spend and show you’ve thought of everything. And with Easter at the end of the month it’s not too early to get planning now, especially as it’s a packed few months ahead.

Valentine’s Day Splash out on the food of love to tempt even the least romantic to treat their loved one.

16 February

Chinese New Year Could you offer meal deals on rice, sauces and bags of prawn crackers to celebrate?

28 February

Shrove Tuesday Batter mix, fresh lemons, sugar, bananas, Nutella and toffee sauce will all fly off the shelves.

1 march

St David’s Day Stock up on the ingredients to make roast lamb, a tasty rarebit or even some delicious Welsh cakes.

8-11 march

Crufts Grab your customers’ attention by putting on an in-store display celebrating man’s best friend with everything from treats to accessories.

11 march

Mother’s Day Flowers, cards, pretty cakes, ingredients for a cooked breakfast or a roast lunch, and boxes of chocolates will never fail to please.

17 march

St Patrick’s Day Encourage customers to celebrate with offers on Guinness and other Irish products.

30 march

Good Friday Think Easter and think hot cross buns and chocolate!

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retailer issue 45 2018

TROPICANA 250ML AND QUAKER OATS POTS MEAL DEAL

2 FOR £1.50

STOCK UP

NOW

SITE THE QUAKER POTS CLIPSTRIPS IN YOUR FRIDGE

Store profile

‘I really looked up to him and from that point, I dreamt of being my own boss’ A little inspiration went a long way for this young retailer who was 13 when he was inspired by the man who owned the local convenience store to one day run his own store

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retailer issue 45 2018

A

t age 13, a young Kiefer Shae-Godden was inspired to one day open his own shop by the local man he delivered newspapers for. So inspired, in fact, that eight years later at the age of just 21, Kiefer bought his very first Lifestyle Express store from the same man that inspired him. Three years down the line, 24-year-old Kiefer now owns two Lifestyle Express stores and has huge plans for the future.

“It was the way he ran the store,” Kiefer explained when asked why the retailer who owned the local convenience store was such an inspiration. “He ran three shops, had a family and yet still took the time to be polite and friendly to every single customer that walked through the door. I remember admiring how under control everything was and how comfortable he made everyone feel. I just really looked up to him, I guess. I thought that maybe one day I could do that and from then on I dreamt of being my own boss.

I never imagined that one day I’d own his actual shop.

“Not only that, but he also helped me to set up a wholesale sandwich business that supplied sandwiches to 20 local businesses, which I ran for two years before I sold it. This experience gave me a great head start in the retail industry.”

Kiefer was also clearly influenced by his dad who also owns his ➥

Fact file Location: Newport, South Wales

Trading times: Mon–Sun,

7am–10pm

Nearest BP garage and competition:

Aldi both a walk away

Features: ATM, hot drinks

machine, Paypoint, Lottery, Zapper

Staff: Seven across

both stores, including Kiefer and his brother Ainsley

issue 45 2018

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45

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For more information contact Cashzone t: 01707 632 803 e: info@cashzone.co.uk

Store profile

top tip Interact with your customers. It really makes a difference for customers to be greeted with a friendly smile, and not just by someone who is purely interested in their custom.

top tip Keep your store tidy. It’s so important to make sure everywhere is clean, tidy and not cluttered. It’s a daily task that can be repetitive but crucial to keep customers coming back.

own business. He was just 21 years old when he saw that the same store he delivered newspapers for as a teenager was up for sale. He spoke to the retailer who supported him every step of the way. “I saw the store up for sale and immediately knew it was the opportunity I’d been waiting for. I always thought buying my own newsagents would be far too expensive, but I spoke to the bank who gave me a loan and here we are. My dad owns a car garage, so I knew that being your own boss is tough and the hours are often long, but I’ve never looked back.

“The retailer I bought it from is still incredibly supportive. When we were going through the process, he was constantly on hand to give me tips and advice. He told me that if you work hard, put the hours in, and put your customers first then you’ll be successful. I still speak to him on a regular basis, and if I ever have a question he’s just at the end of a phone. It’s great to know he’s always there should I ever need him.”

Taking a risk

Three years later, Kiefer saw an opportunity to open a second Lifestyle Express store half a mile down the road. Spotting that both stores would target completely different people, Kiefer decided to take a chance: “There had been a shop there a long time ago and I knew the spot gets a lot of passing trade so I thought what’s the worst that can happen? I’ve been taught to not think about these things for too long as you’ll talk yourself out of it, so I just decided to go for it. It felt right.

“My first store is close to offices and people travelling into town needing to grab a bite to eat on their way, whereas my second is in a residential area and is great for people wanting food to take home.

It’s really interesting how different a customer base can be for stores based just half a mile apart.”

The first store Kiefer bought was already with Lifestyle Express when he took it on, as Kiefer explains: “I inherited Lifestyle Express

issue 45 2018

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47

➥

Store profile

top tip Always do more than expected.

Keep your eyes peeled for different ways that you can help your customers by going the extra mile.

Kiefer’s bestseller basket

the first time around, and I’ve had a great experience with them so I decided to choose Lifestyle Express for my second store too. They offer such a fantastic level of support and it’s reassuring to know that they’re always there. Nothing is too much for them, and everything they do for you makes all the hard work worth it.

“I decided to check out other symbol groups, just to see what else was out there, but I found the process with all other companies incredibly difficult. Often they wouldn’t even return your calls, whereas Lifestyle Express just couldn’t do enough for you so I knew I had made the right decision.”

THE SECRET TO SUCCESS

It all boils down to customer service for Kiefer, who tries to inject the same level of top-notch service as the retailer he bought the store from. “We have customers who consciously choose to come to our store over the local competition because they know that here they will receive a friendly smile and conversation.

“I know how much customers value great service. I teach my staff that it’s important to spend a bit of time with every customer by actually engaging with them and not just hurry them through the process in the way that larger stores do. It’s also important to listen to what the customers are asking for. I always make sure to try and stock a product if it’s been asked for.”

Community support is also high on the agenda for Kiefer, who has recently sponsored a local girls football team and is constantly on the look-out for ways he can support his community. “We want to give something back to those who give us so much loyalty. We also home deliver to customers who can’t get into the store easily. It’s just about keeping your eye open for ways you can make life easier for your customers.”

THE FUTURE IS BRIGHT

Kiefer has big plans for his stores and he is currently in discussions with Post Office and DPD to add these services to his shop: “I want to become a one-stop shop so I can offer customers everything they need right here. I don’t want them to go anywhere else.”

Kiefer’s entrepreneurial trait is showing no signs of slowing down, as he intends to open three more shops in the next two years. “I probably won’t stay purely in the convenience sector.

I’m hoping to be able to hand over these stores to dedicated store managers which will allow me time to explore other retail avenues. It’s a really exciting time.”

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retailer issue 45 2018

Hula Hoops is the fastest selling scale snack * hen it comes to the brand in CSNW

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KP Snacks PMP Sharing Range in Impulse

+23.5%

*

BBQ Beef Big Hoops fastest Selling £1 PMP**

P U K C O T S NOW1!

Stock advice WINE RY CONFECTIONE

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2M 5 SHELF

S

FACING SHELF 2 SIZE FACINGS Trivento Malbec Yellow Tail Shiraz 1 Jacobs 75ml Creek Shiraz Std 1 Cabernet Jacobs 1 75ml Creek Grenac Std 1 he Shiraz Lindem 2 75ml ans Shiraz Std Cabernet The1Shallow 1 75ml s New Zealan Sauvignon Std 1 Casiller d Sauvignon 1 75ml o SHELF 1 Std Blanc 1 Del Diablo Sauvig Jacobs non Blanc 1 75ml Yorkie Std 1 Creek Chardonnay Jacobs 1 75ml Creek Semillo Bounty Std n Chardo Jacobs1Creek 1 75ml nnay Twix Std Pinot Grigio Retailer1Choice 1 75ml Snickers Std 1 Echo Falls 1 75ml Mars Std 1 Rose 1 75ml Celebrations Std SHELF 3 1 1 75ml Heroes Std 1 Turner Road 1 Cadbury Roses Std 1 Cabernet Sauvig Merlot Hardys non Quality Street Std Hardys VR 1 VR Merlot 75ml Ferrero Rocher Shiraz Pouch Echo Falls 1 1 75ml Maltesers Pinot Pouch Turner Road 1 Grigio 2 75ml Milk Tray Chardo Large Bag 1 nnay Pinot Teasers 2 rs 75ml Grigio Maltese Hardys Large Bag 1 VR Chardo Hardys VR 1 75ml nnay Galaxy Pinot1 Grigio Large Bag l Retaile 1 75ml Galaxy Carame Large Bag r Choice 1 Gallo 2 75ml Milkybar Large Bag White Zinfandel Gallo White 1 75ml Aero Mint Grenache 1 75ml Std 1 SHELF 4 1 75ml SHELF 2 Std Std 1 1 Isla Negra 1 Starbar Cabernet1 SHELF 5 Std Std 1 Sauvignon s Blackcurrant Isla Negra Picnic Merlot Halls Soother Std Std 1 1 & Lemon Barefoot Honey 75ml Merlot Boost Lockets Std Std 1 1 Echo 1 75ml int Double Decker Polo Original Std Std Falls Red 2 1 Retailer Choice Strong Pepperm 1 75ml Wispa Gold Trebor Extra int Std Std 1 1 ts Pepperm Black Tower 1 75ml Wispa Trebor Softmin Spearmint Skittles Fruits Rivaner 1 Std Std 2 ts Isla Negra 1 75ml Sauvignon 1 Twirl Trebor Softmin Std Std 1 Blanc Barefoot 1 75ml Mars Starburst Std Std Pinot Grigio 1 1 Echo Falls Fruit Pastilles 1 75ml White Snickers Rowntrees Std Std 1 1 Echo Falls Wine Gums 1 75ml Twix Maynards Std Std Chardonnay 1 1 Egg Echo Falls 1 75ml Kit Kat Kinder Surprise Snack Bar Large Bars Std Fruit Fusion 1 1 te Summe Barefoo 1 75ml Chunky Chocola r Berries t White Zinfand Kit Kat Kinder Large Bars Std 1 1 el Echo Falls & Nut 1 75ml CDM Fruit Fudge Large Bars Std White Zinfand 1 el 1 1 75ml CDM CDM Freddo Large Bars Std 1 1 l SHELF 5 Magic Stars 1 75ml CDM Carame Milky Way Large Bars Pouch 1 Vintners Austral 1 CDM Oreo Milkybar Pouch 1 t Buttons Vintners Chileanian Shiraz CDM Wholenu Milkybar Giant PRODUCT Pouch Cabern 1 1 Vintners Californ Bag et Sauvig 75ml Revels Std Large ian Merlot 1 1non Blossom 1 75ml Hill SHELF 3 Skittles Fruits Red Bag SHELF 1 Std Large 1 SIZEPinballs 1 Don Fabian 1 75ml FACINGS Bounty SpanisBag Haribo Maoam Retailer Choice Std Large 1 1 h Rioja Vintners Austral 1 75ml Dark Starmix Bounty Haribo Lindemans Std Large Bag 1 tics Vintners Austral ian Pinot Grigio Bin 50 Shiraz 1 75ml Toffee Crisp Haribo Tangfas Campo Viejo Std 75mlMix 1 Vintners Chileanian Chardonnay Tempranillo 1 75ml Crunchie Haribo Super Wolf Blass Std 1 75ml 1 Vintners Californ Sauvignon Blanc 1 Yellow Label Teasers 1 75ml Maltesers Wolf Blass Std Shiraz ian Chardo 1 75ml 1 1 Vintners Italian Std Yellow Label UNIT 1 nnay 75ml Galaxy CLIP ON Wolf Blass Cabernet Std Std Grigio Pinot 1 75ml 1 1 l Blossom Sauvig Yellow Label 1 75ml Mint Hill White Galaxy Carame Lindemans Chardonnay 1 non Tic Tac75ml Std 1 Vintners Californ T3 d Bar Bin 65 Chardo 1 75ml Orange & Lime CDM Standar Tic Tac Brancott Std nnay ian White 1 75ml 1 Estate Sauvig Blossom l Bar Zinfandel 1 75ml Rocher Hill White CDM Carame Ferrero Oyster Bay Std non Blanc 1 75ml 1 Zinfandel Sauvignon & Nut 1 75ml CDM Fruit Retailer Choice Std Blanc 1 75ml 1 Nut 1 75ml CDM Whole Prosecco Std 1 75ml 1 Santa Loretta 1 CDM Oreo Asti Martini s Std 1 75ml 1 us Creation CDM Marvello Jacobs Creek Std 1 75ml 1 Candy Shells Chardonnay Jelly Popping PouchPinot Noir 1 75ml 1 te Orange Sparkling Terrys Chocola Pouch 1 75ml 1 s Galaxy Minstrel Pouch 1 1 Maltesers Large Bag 1 Buttons CDM Giant Large Bag 1 te Eclairs 18 Cadbury Chocola e Allsorts Large Bag Liquoric Bassetts Babies Bassetts Jelly

5 SHELF MONDELÉZ 3M

SHELF 4 Aero Mint 1 Delight Fry’s Turkish 1 Galaxy Ripple 1 Flake 1 White Kinder Bueno 1 Kinder Bueno 1 Buttons CDM Giant 1 Big Bag Maltesers 1 rs Maltese 1 M&Ms Peanut 1 s Galaxy Minstrel 1 Rolo 1 Munchies 1 Smarties 1 M&M’s Peanut 1 te M&M’s Chocola 1 Wine Gums Maynards 1 Sport Mix Maynards Midget Gems ck Maynards es Drumsti Swizzels Squashi 1 Fruit Pastilles Rowntrees 1

37

BEER

WINE

PRODUCT

5 SHELF SCOTLAND 3M

BEER

5 SHELF SCOTLAND 2M

WE RECOMMEND OF ALL DISPLAYS R BEER AND CIDE LED SHOULD BE CHIL

SIZE PRODUCT SHELF 1 Jacobs Creek Shiraz Jacobs Creek Grenache Jacobs Creek Shiraz Shiraz Cabern Jacobs Creek et Merlot Lindemans Bin Campo Viejo 50 Shiraz Tempranillo Wolf Blass Yellow Label Wolf Blass Shiraz Yellow Label Jacobs Creek Cabernet Sauvignon Chardonnay Jacobs Creek Pinot Grigio Jacobs Creek Semillon Lindemans Chardonnay Bin 65 Chardo Brancott nnay Estate Sauvig non Blanc Wolf Blass Yellow Label Oyster Bay Chardonnay Sauvignon Blanc Prosecco Santa Loretta Asti Martini Martini Prosec co Jacobs Creek Sparkling Jacobs Creek Rose Chardonnay Lanson Champ Pinot Noir Sparkling Moet Chand agne on Brut

SIZE

75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml 75ml

FACINGS

SIZE FACINGS

PRODUCT

PRODUCT SHELF 2

SIZE

SIZE

1 Trivento Malbec 1 Hardys Nottag e 1 Hardys Stamp Hill Cabernet Shiraz 75ml Shiraz Cabern 1 Casillero 75ml Del Diablo PRODUet CT 1 Cabernet Casillero 75ml Sauvignon Del Diablo 2 Merlot Yellow Tail 75ml Shiraz 1 SHELF 1 Gallo Sauvig 75ml non Blanc Becks 1 Gallo Chardo 75ml nnay 2 Stella Artois The Shallow 75ml s New ZealanBudweiser 1 Hardys VR d Sauvignon Draft 75ml Chardonnay Miller GenuineBlanc 1 Hardys VR 75ml Azzurro Pinot Grigio 1 Peroni Nastro Hardys VR 75ml er Sauvignon 1 BlancBudweis Stowells 75ml Chenin 1 Stella Artois Hardys Nottag Blanc 75ml e 1 Cobra Hardys Stamp Hill Chardonnay 75ml Semillon 1 Casillero Chardonnay 75ml Del Diablo 1 SauvignonSHELF 2 Hardys VR 75ml Blanc Rose 1 Skol Jacobs Creek Special 75ml Shiraz Rose 1 Carlsberg Barefoot Moscato Stripe 75ml 1 Brew Red 75ml 1 Tyskie 75ml 1 Cobra San Miguel Corona Desperados

SHELF 3 Holsten Pils Tennent’s Super Can Foster’s Pint Can Tennent’s Pint Pint Can Stella Artois Pint Can Budweiser

FACINGS

PRODUCT

FACINGS

SIZE 2 1 6pk 1 16pk 1 6pk 1 6pk 1 4pk 1 4pk 1 660ml 660ml 1 1 1 8pk 1 4pk 1 4pk 1 4pk 1 4pk 1 4pk 1 4pk 1 3pk

4pk 4pk 4pk 4pk 4pk 4pk

1 2 2 3 2 2 2 2

SHELF 4 Guinness Draught Tennent’s Special Export McEwan’s Coors Light Tennent’s Stella Artois 1664 Kronenbourg

1 2 2 2 2 1 1 1

SHELF 5 Extra John Smith’s rg Smooth Carlsbe Carling Foster’s Tennent’s Stella Artois Budweiser

4pk 4pk 4pk 4pk 8pk 8pk 4pk

4pk 4pk 4pk 4pk 4pk 4pk 4pk

FACINGS 2 2 2 2 1 1 2

6pk 4pk 3pk 3pk 4pk

SHELF 1 Becks Azzurro Peroni Nastro Desperados Corona San Miguel Retailer Choice Budweiser Stella Artois Heineken San Miguel

660ml 660ml 650ml 660ml 660ml 5000ml

Cobra Tyskie

2 2 2 2 3 2 2

6pk 6pk 6pk 4pk 6pk 4pk 4pk

SHELF 2

Beck’s Blue Foster’s Gold Stella Artois Draft Miller Genuine Budweiser Coors Light Red Stripe

4pk 4pk 4pk 4pk 4pk 4pk 4pk 4pk

SHELF 3 Holsten Pils Tennent’s Super Can Foster’s Pint Can Tennent’s Pint Pint Can Stella Artois Pint Can Budweiser Heineken

2 2 2 3 3 2

PRODUCT

SHELF 4 Guinness Draught Ale 2 Tennent’s Special Brew 2 Special Carlsberg 2 Skol 2 Coors Light 2 Tennent’s 1 Stella Artois 2 1664 Kronenbourg 2 Tyskie 2 2 SHELF 5 2 Extra Smooth John Smith’s 3 Export McEwan’s Carlsberg 2 2 3 5 3 2 2

4pk 4pk 4pk 8pk 4pk 8pk 8pk 4pk 4pk

Carling Foster’s Tennent’s Stella Artois Budweiser

FACINGS 2 2 2 1 2 2 2 2 2

2 2 2 2 2 4 3 3 2

4pk 4pk 4pk 4pk 4pk 4pk 4pk 4pk 4pk

San Miguel

3 2 3 3 3 3 2 2

CIDER WE RECOMMEND OF BEER AND ALL DISPLAYSCHILLED SHOULD BE 17

Grolsch

19

36

What’s on your shelves?

16

The latest Lifestyle Express planogram book will soon drop through your letterbox to help you make the most from your shelves

S

oon, your copy of the Lifestyle Express Planogram will arrive, and if you want to maximise your sales and profit, this is an essential read throughout the year.

So, first things first, what is a planogram?

Put simply, the Lifestyle Express Planogram book is a collection of diagrams and product lists that will show you which products you should be stocking and how to merchandise them to get the most from each category.

There’s a planogram for every single category, including soft drinks, grocery, pet care and licenced – every area of your store is covered. We know that not all stores are the same size, so there’s different formats to suit your size too.

Every single category planogram has been carefully compiled using the latest independent convenience sales data combined with the category expertise of your local wholesaler and the major

branded product suppliers. The results are plans that you can be confident will provide you with the best use of space within your store to maximise your sales and profit.

ETAILER R Exclusive Range

2018

choice

We have confectionery plans from each of the three big manufacturers, Mars, Nestle and Mondeléz (Cadbury/Kraft). This gives you the choice of three plans to follow and enables you to qualify for rewards from the relevant manufacturer.

To give your customers plenty of choice depending on their price point, you should also stock our great value own brands in addition to the big brand names. These are included in the planograms so you can see where they need to be stocked for impact.

We know that by stocking the Lifestyle Express Core Range, retailers see a clear uplift in sales and by using the planograms, you can be sure that you’re maximising your sales and profitability.

ark Wholesale

ively from Landm

y own brand exclus

Your guide to qualit

the guide to own brand

In addition to the Lifestyle Express Planogram book, we are also launching our Retailer Exclusive Range guide for 2018, packed full of own brand products and offering retailers brilliant margins.

issue 45 2018

retailer

51

GET FOR

WINTER! NEW PACK DESIGN

• Rich in Calcium • Source of Vitamin D Added Sugar • orNoSalt • High Oat Fibre 6 x 250g • Case: PMP £1

Stock up with the UK’s No.1 Kids’ Hot Cereal* *Source: Kantar Usage Data - August 2017.

core range Your guide to the bestselling brand and own-brand products Item

Size

Soft Drinks – Chilled Boost 250ml Buxton 750ml 330ml Capri Sun Orange Carabao Green Apple 325ml Carabao Original 325ml Carabao Sugar Free 325ml Cherry Coke 500ml 330ml Cherry Coke Coca Cola 500ml Coca Cola 330ml 500ml Diet Coke Diet Coke 330ml 600ml Diet Pepsi Dr Pepper 500ml Dr Pepper 330ml 500ml Fanta Fruit Twist Fanta Orange 500ml 330ml Fanta Orange Fruit Shoot NAS Blackcurrant & Apple 275ml Fruit Shoot NAS Orange 275ml Glaceau Smartwater 600ml Highland Spring Still 500ml Irn Bru 500ml Lucozade Orange 380ml Lucozade Original 380ml Lucozade Sport Orange 500ml Lucozade Sport Raspberry 500ml Lucozade Zero Orange 380ml Lucozade Zero Pink Lemonade 380ml Monster 500ml 500ml Monster Ripper Monster Ultra 500ml Oasis Citrus Punch 500ml Oasis Summer Fruits 500ml Pepsi 500ml Pepsi Max 600ml Pepsi Max 330ml Pepsi Max Cherry 600ml 473ml Red Bull Red Bull 355ml 250ml Red Bull Red Bull Sugar Free 250ml Relentless 500ml Ribena Blackcurrant 500ml 288ml Ribena Blackcurrant Ribena Strawberry 500ml Ribena Very Berry 500ml Rockstar Punched Guava 500ml Rockstar Xdurance Blueberry 500ml Sprite 500ml Vimto Fizzy 500ml Vimto Still 500ml Volvic 500ml Volvic Sportscap 1ltr Volvic Touch of Fruit Lemon & Lime 500ml Volvic Touch of Fruit Strawberry 500ml *Barrs Cola 500ml *Barrs Cola 330ml *Barrs Cream Soda 500ml *Barrs Limeade 500ml *Highland Spring Still 750ml *Irn Bru 750ml *Irn Bru 330ml *Irn Bru Sugar Free 500ml *Irn Bru Sugar Free 330ml *Irn Bru Wee Bru 250ml *Macb Peach 500ml *Macb Strawberry & Kiwi 500ml *Rockstar Punched Zero 500ml

Soft Drinks – Lifestyle & LSV Range Lifestyle Apple Juice Lifestyle Orange Juice LSV Energy

One of the Must Stock Own Brand Range

200ml 200ml 250ml

New

New New New

Item LSV Energy (Can) LSV Glucose Cherry LSV Glucose Orange LSV Isotonic Mixed Berry LSV Isotonic Orange LSV Isotonic Tropical Berry (Blue) LSV Sugar Free

Size

New New

Boost 1ltr 1.75ltr Coca Cola Diet Coke 1.75ltr Diet Pepsi 2ltr Dr Pepper 2ltr Fanta Orange 2ltr 1.5ltr Highland Spring Sparkling Highland Spring Still 1.5ltr 2ltr Irn Bru Lucozade Energy Orange 1ltr Lucozade Energy Original 1ltr Pepsi 2ltr Pepsi Max 2ltr 4pk Red Bull Ribena Blackcurrant 600ml Robinsons NAS Blackcurrant & Apple 1ltr Robinsons NAS Orange 1ltr Rubicon Mango 1ltr Schweppes Lemonade 2ltr 725ml Vimto Cordial Vimto Fizzy 2ltr Volvic 1.5ltr Volvic Touch of Fruit Strawberry 1.5ltr 2ltr *Barrs Cola *Irn Bru Sugar Free 2ltr

New

New

1ltr 1ltr 1ltr 1ltr 1ltr 1ltr

New to Core Range for 2017/2018 *Scotland only

New New

New

New

New

Confectionery – Gifting 114g 180g 200g 150g 150g 300g 300g 250g 300g 150g 300g 300g 200g 5pk 154g 6pk 4pk

Crisps & Snacks Butterkist Toffee Popcorn Doritos Chilli Heatwave Doritos Chilli Heatwave Doritos Cool Original Doritos Tangy Cheese Doritos Tangy Cheese Frazzles Bacon Hula Hoops BBQ KP Dry Roasted Nuts KP Salted Nuts McCoys Cheddar & Onion McCoys Flamegrilled Steak

New

Belvita Honey & Nut 50g Eat Natural Almond & Apricot 50g Kellogg’s Coco Pops Bar 20g Kellogg’s Nutri-grain Strawberry 37g Kellogg’s Rice Krispies Squares Mallow 28g Kellogg’s Rice Krispies Squares Totally Chocolately 36g KP Milk Chocolate Dips 32g Nutella & Go 48g

Biscuits Cadbury Milk Chocolate Fingers Fox’s Chunkie Cookies Milk Chocolate Jacobs Cream Crackers Jammie Dodgers Maryland Choc Chip Cookies MCV Dark Chocolate Digestives MCV Digestives MCV Ginger Nuts MCV Hobnobs MCV Jaffa Cakes MCV Milk Chocolate Digestives MCV Milk Chocolate Hobnobs MCV Rich Tea Nestle Kit Kat Oreo Vanilla Roll Tunnocks Teacakes *Tunnocks Caramel Wafer

New

Sweet Snacks

Soft Drinks – Lifestyle Range Lifestyle Apple Juice Lifestyle Cranberry Juice Lifestyle Orange Juice Lifestyle Soda Water Lifestyle Tonic Water LSV Energy

Size

McCoys Salt & Vinegar Std McVities Mini Cheddars Std Sharing Monster Munch Beef Monster Munch Pickled Onion Std Nick Naks Nice ’n’ Spicy Sharing Pringles Original 190g Pringles Sour Cream & Onion 190g Pringles Texas BBQ 190g Quavers Sharing Quavers Std Sharing Sensations Thai Sweet Chilli Space Raiders Beef Std Space Raiders Pickled Onion Std Squares Cheese & Onion Std Squares Salt & Vinegar Std Transform-a-Snack BBQ Std Transform-a-Snack Cheese & Onion Std Walkers Cheese & Onion Sharing Walkers Cheese & Onion Std Walkers Classic Variety 6pk Std Walkers Prawn Cocktail Walkers Ready Salted Std Walkers Ready Salted Sharing Walkers Salt & Vinegar Std Walkers Snaps Tomato Std Wotsits Sharing Wotsits Std *Golden Wonder Cheese & Onion Std *Golden Wonder Sausage & Tomato Std *Golden Wonder Spring Onion Std *Walkers Pickled Onion Std *XL Cheese Std

500ml 380ml 380ml 500ml 500ml 500ml 250ml

Soft Drinks – Ambient

New

Item

Sharing Sharing Std Sharing Sharing Std Std Sharing 80g 90g Std Std

New

Celebrations Carton Ferrero Rocher T16 Milk Tray Box Quality Street Carton Roses Carton

Confectionery – sharing New

Aero Mint Bassetts Jelly Babies Cadbury Eclairs Cadbury Giant Buttons CDM Dairy Milk CDM Fruit & Nut CDM Oreo Galaxy Galaxy Caramel Galaxy Minstrels Haribo Starmix Haribo Supermix Haribo Tangfastics Lindor M&M’s Peanut Maltesers Maoam Pinballs Maynards Wine Gums Nestlé Milky Bar Revels Skittles

Large Bar Large Bag Large Bag Pouch Large Bar Large Bar Large Bar Large Bar Large Bar Pouch Large Bag Large Bag Large Bag New 200g Pouch Pouch Large Bag Large Bag Large Bar Pouch Pouch

Confectionery – chocolate Aero Mint

➥

Std

issue 45 2018

retailer

53

Core Range

Item

Size

Confectionery – chocolate CONT. . .

Boost Bounty Cadbury Freddo Cadbury Fudge CDM Caramel CDM Dairy Milk Crunchie Double Decker Ferrero Rocher Flake Fry’s Turkish Delight Galaxy Galaxy Caramel Galaxy Minstrels Galaxy Ripple Kinder Bueno Kinder Bueno White Kinder Snack Bar Kinder Surprise Kit Kat 4 Finger Kit Kat Chunky M&M’s Peanut Maltesers Maltesers Teasers Mars Mars Milkyway Stars Munchies Nestlé Milky Bar Picnic Rolo Smarties Snickers Snickers Starbar Toffee Crisp Twirl Twix Twix Wispa Yorkie

Cadbury Drinking Chocolate Coffee Mate Douwe Egberts Pure Gold Horlicks Kenco Smooth (Jar) Nescafe 3 in 1 Nescafe Azera Nescafe Cappuccino Nescafe Cappuccino Unsweetened Nescafe De-Caff Nescafe Gold Blend Nescafe Original Nescafe Original Nesquik Strawberry PG Tips PG Tips Silverspoon Granulated Sugar Tetley De-Caff Tetley Tea bags Tetley Tea bags Yorkshire Tea *Nambarrie *Scottish Blend

Lifestyle Rich Roast Instant Coffee

54

retailer issue 45 2018

New

500g

Batchelors Bigga Marrowfat Peas Batchelors Mushy Peas Batchelors New Potatoes Batchelors Red Kidney Beans Fray Bentos Meatballs in Tomato Sauce Fray Bentos Steak & Kidney Pie Green Giant Naturally Sweet NAS Sweetcorn Green Giant Original Niblets Sweetcorn Heinz Baked Beans Heinz Baked Beans with Sausages Heinz Macaroni Cheese Heinz Ravioli Heinz Spaghetti Heinz Spaghetti Bolognese Heinz Spaghetti Hoops Hunger Breaks All Day Breakfast John West Mackerel Fillets in Sunflower Oil John West Mackerel Fillets in Tomato Sauce John West Sardines in Rich Tomato Sauce Napolina Chopped Tomatoes Princes 8 Hot Dogs Princes Beef Paste Princes Chicken Paste Princes Corned Beef Princes Ham Princes Red Salmon Princes Stewed Steak Princes Tuna Chunks in Brine Princes Tuna Chunks in Sunflower Oil Smash Original Spam Chopped Pork & Ham

Std Std Std Std Std Std Std Std

10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s

300g 300g 540g 400g 410g 475g 340g 198g 415g 415g 400g 400g 400g 400g 400g 395g 125g 125g 120g 400g 400g 75g 75g 340g 200g 213g 400g 160g 160g 176g 200g

Grocery – Canned Veg, Meat & Fish – Lifestyle Range New

Lifestyle Baked Beans Lifestyle Chopped Tomatoes Lifestyle Garden Peas

410g 400g 300g

400g 300g 170g

4pk 4pk 400g 400g 400g 400g 415g 415g 400g

GRocery – Sauces & Condiments

Grocery – Canned Veg, Meat & Fish

Std Std Std Std

375g 295g 500g 375g 375g 375g 340g 300g

Batchelors Cup a Soup Chicken Batchelors Cup a Soup Golden Vegetable Heinz Chicken Soup Heinz Oxtail Soup Heinz Tomato Soup Heinz Vegetable Soup *Baxters Chicken Broth *Baxters Scotch Broth *Heinz Lentil

100g

Lifestyle Value Sugar

Size

Grocery – Soup

Grocery – hot beverages – Lifestyle value range

Grocery – Breakfast Cereals Alpen Kellogg’s Coco Pops Kellogg’s Cornflakes Kellogg’s Crunchy Nut Cornflakes Kellogg’s Frosties Kellogg’s Fruit ‘n’ Fibre Kellogg’s Rice Krispies Kellogg’s Special K

250g 200g 95g 200g 100g 5pk 60g 10’s 10’s 100g 100g 100g 50g 300g 80’s 40’s 1kg 40’s 80’s 40’s 80’s 80’s 80’s

Item Lifestyle Plum Tomatoes Lifestyle Sliced Carrots Lifestyle Tuna Chunks in Brine

Grocery – hot beverages – Lifestyle range

Confectionery – Chewing Gum Airwaves Blackmint Airwaves Cherry Menthol Airwaves Menthol Eucalyptus Extra Cool Breeze Extra Ice Peppermint Extra Peppermint Extra Spearmint Extra Strawberry Extra White Extra White Bubblemint

8’s 375g 16’s 500g 500g 12’s 320g 24’s

Grocery – Hot Beverages

Confectionery – Mints & Medicated Halls Soothers Blackcurrant Lockets Honey & Lemon Polo Tic Tac Mint Tic Tac Orange & Lime Trebor Extra Strong Mints Trebor Softmints Peppermint Trebor Softmints Spearmint

Size

Kellogg’s Variety Pack Nestle Multi Cheerios Nestle Shredded Wheat Nestle Shreddies Quaker Oats Quaker Oats So Simple Original Honey Monster Puffs Weetabix

Std Std Std Std Std Std Std Std T3 Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Duo Std Std Std Std Std Std Std Duo Std Std Std Std Xtra Std Std Std

Confectionery – Sugar Maynards Wine Gums Rowntrees Fruit Pastilles Skittles Starburst

Item

New

Amoy Dark Soy Sauce 150ml Batchelors Pasta ‘N’ Sauce Chicken & Mushroom 122g Batchelors Super Noodles BBQ Beef 100g 100g Batchelors Super Noodles Chicken Batchelors Super Rice Golden 120g 340g Baxters Sliced Beetroot Bisto Chicken Gravy Granules 170g 170g Bisto Gravy Granules Branston Original Pickle 360g Chicken Tonight Spanish Chicken 500g Colman’s Bramley Apple Sauce 250ml Colman’s Cheddar Cheese Sauce Mix 40g Colman’s Classic Mint Sauce 250ml Colman’s English Mustard 100g Colman’s Parsley Sauce Mix 20g Colman’s Sausage Casserole Mix 40g Crisp n Dry Vegetable Oil 1ltr Dolmio Bolognese Extra Onion & Garlic 500g Dolmio Creamy Tomato Pasta Bake 500g Dolmio Original Bolognese Sauce 500g Haywards Piccalilli 400g Haywards Pickled Onions 270g Heinz Salad Cream 235g Heinz Tomato Ketchup 460g Hellmann’s Mayonnaise 400g Hellmann’s Mayonnaise Light 400g HP Original Sauce 255g Knorr Chicken Stock Cubes 8’s Lea & Perrins Worcestershire Sauce 150ml Napolina Extra Virgin Olive Oil 250ml Old El Paso Fajitas Dinner Kit Kit Oxo Cubes - Beef 12’s Paxo Sage & Onion Stuffing 85g Pot Noodle Chicken & Mushroom 90g Pot Noodle Curry 90g Sacla Green Basil Pesto 190g Sarsons Malt Vinegar 250ml Sharwood’s Korma Sauce 420g Sharwood’s Tikka Masala Sauce 420g Tilda Basmati Rice 500g Uncle Ben’s Express Basmati Rice 250g Uncle Ben’s Express Egg Fried Rice 250g Uncle Ben’s Express Long Grain Rice 250g Uncle Ben’s Medium Chilli Sauce 500g Uncle Ben’s Original Sweet & Sour Sauce 500g

New New

Grocery – Sauces & Condiments – Lifestyle Range Lifestyle Ground Black Pepper Lifestyle Salt Lifestyle Spaghetti Lifestyle Pasta Twists Lifestyle Sunflower Oil Lifestyle Vegetable Oil

25g 750g 500g 500g 1ltr 1ltr

Grocery – Homebake Ambrosia Devon Custard Ambrosia Rice Pudding Birds Trifle Carnation Evaporated Milk Del Monte Fruit Cocktail in Juice Del Monte Peach Slices in Juice Del Monte Sliced Pineapple in Juice Gales Lemon Curd

One of the Must Stock Own Brand Range

New

400g 400g 141g 410g 415g 415g 432g 410g

New

New

New to Core Range for 2017/2018 *Scotland only

➥

Core Range

Item

Size

Grocery – Homebake cont. . .

Hartley’s Best Raspberry Seedless Jam Hartley’s Best Strawberry Jam Hartley’s Strawberry Jelly Block Hartley’s Ready to Eat Strawberry Jelly Jif Lemon Marmite Yeast Extract McDougalls Plain Flour McDougalls Self Raising Flour Nutella Robertson’s Golden Shred Marmalade Rowse Honey Pure & Natural Clear Squeezable Silverspoon Caster Sugar Sunpat Peanut Butter Crunchy

340g 340g 135g 125g 250ml 125g 1.25kg 1.25kg 400g 454g 340g 500g 227g

Grocery – Baby

New

New

Item

Size

Calpol Sugar Free Six Plus Chapstick Classic Original Lip Balm Durex Extra Safe Condoms Gaviscon Double Action Mint Tablets Gaviscon Original Aniseed Liquid Imodium Anti-Diarrhoea Capsules Lemsip Max All in One Lemon Lemsip Max Capsules Nurofen Express Liquid Capsules Nurofen Tablets Nurofen Strawberry for Children Panadol Advance Tablets Piriteze Allergy Tablets Pro Plus Rennie Spearmint Strepsils Honey & Lemon Lozenges Sudafed Dual Relief Congestion & Sinus Capsules Sudafed Nasal Spray

80ml single 6’s 16’s 150ml 6’s 4’s 16’s 10’s 12’s 100ml 16’s 7’s 24’s 12’s 16’s 16’s 15ml

Item

Size

Bold Liquid Bold 2 in 1 Lavender & Camomile Bold Liquitabs 2 in 1 Comfort Fabric Conditioner Original Blue Comfort Fabric Conditioner Pure Daz Go Pods Daz Auto Regular Daz Liquid Lenor Spring Awakening Fabric Conditioner Persil Capsules Non Bio Persil Small & Mighty Liquid Non Bio Surf Liquid Tropical Surf Tropical

9 wash 10 Wash 12’s 750ml 750ml 12’s 10 Wash 1ltr 550ml 12 Wash 15 Wash 560ml 10 Wash

56

retailer issue 45 2018

900g 200ml 900g 200ml 125g 125g 200g 120g 150g 56’s 200ml 200ml 100g 200ml 22’s 20’s 16’s 17’s 60g

New

Non Food – Household

Airwick Aerosol Lavender 240ml Bloo Acticlean Original Twin 500ml Cif Lemon Dettol Antiseptic Liquid 500ml New Dettol Surface Trigger 500ml PErsonal care & medicines – New 750ml Domestos Original Bleach lifestyle range New Duck Liquid Fresh 750ml Lifestyle Aspirin Tub 16’s New 433ml Fairy Wash Up Lemon Lifestyle Paracetamol Blister Pack 16’s New Fairy Wash Up Original 433ml Lifestyle Ibuprofen Blister Pack 16’s Finish All in 1 13’s Lifestyle Paracetamol Tub 16’s 40’s Flash Wipes Lemon Flash All Purpose Liquid Lemon 500ml PErsonal care & medicines – Flash Bathroom Spray 500ml toiletries Flash Spray with Bleach 500ml Balsam Shampoo Raspberry 400ml Mr Muscle Lemon Kitchen 750ml Carex Handwash Original 250ml Mr Muscle Oven Cleaner 300ml Colgate Toothbrush Twister Single Mr Muscle Sink & Plug Unblocker 1ltr Colgate Toothpaste UCP 100ml Mr Muscle Window 750ml Dove Cream Bar 100g Mr Sheen Original 300ml Gillette Blue II Fixed Disposable Razors 5’s Shake ‘n’ Vac Citrus Blossom 500g Gillette Shave Gel Sensitive 200ml

Head & Shoulders Shampoo Classic Clean 250ml Grocery – Baby – Lifestyle range Listerine Coolmint Mouthwash 250ml Grocery – Baby – LIFESTYLE RANGE Non Food – Household – Lifestyle Cotton Buds 100’s Lifestyle Range Lynx Bodyspray Africa 150ml Lifestyle Nappies Size 5 12’s Lifestyle Clingfilm 350mm 25m Lynx Showergel Africa 250ml Lifestyle Firelighters 14’s Radox Showergel Refresh 250ml Lifestyle Heavy Duty Refuse Sacks 10’s Silvikrin Hairspray Maximum 250ml PET CARE – DOG Bakers Complete Beef & Veg 1.35kg Lifestyle Kitchen Foil 300mm 7.5m Sure APD Active for Men 150ml New 1.35kg Bakers Complete Chicken & Veg Lifestyle Press ‘n’ Seal Sandwich Bags 50’s Sure APA Invisible Aqua 150ml Cesar Turkey & Lamb 150g Lifestyle Soap Pads 10’s Pedigree Dentastix 3’s Lifestyle Swing Bin Liners 20’s PErsonal care & medicines – Pedigree Jumbone 2’s Lifestyle Thick Bleach 750ml feminine hygiene 400g Pedigree Original Lifestyle Wash Up Liquid Original 500ml Always Ultra Long Plus 12’s Pedigree Schmackos Beef 10’s Always Ultra Night 10’s Pedigree Chicken 385g Always Ultra Normal 16’s Non Food – Household – Winalot Chicken in Jelly 1.2kg Lifestyle value Range Always Ultra Normal Plus 14’s Winalot Chicken in Jelly 400g Lifestyle Value Dishcloths 5’s Bodyform Ultra Normal with Wings 14’s Kotex Maxi Pad Nighttime 10’s Tampax Compak Regular 20’s PET CARE – DOG – chilled & frozen – chilled lifestyle value range Cathedral City Mature Cheddar 200g Tampax Compak Super 20’s Lifestyle Value Dog Food Beef 1.2kg Cheestrings Original Singles 21g Tampax Compak Super Plus 20’s Copella English Apple 330ml Dairylea Dunkers Jumbo Tubes 47g PET CARE – cat Non Food – paper Dreamies Chicken 60g Elmlea Double 284ml Andrex Natural 4 Roll Felix Pouch Fish Selection 12pk Flora Original 500g Andrex Quilts White 4 Roll Felix Pouch Mixed Favourites in Jelly 12pk Fridge Raiders Roast 60g Andrex Quilts White 2 Roll Felix AGAIL Ocean Feast 12pk Kraft Philadelphia 200g Andrex White 4 Roll Go Cat Tuna, Herring & Veg 340g Lurpak 250g Andrex White 2 Roll Gourmet Perle Pouch Chicken 85g Mattessons Crumbed Ham 120g Fiesta Kitchen Towel Single 85g Sheba Salmon Mattessons Wafer Thin Ham 100g Kleenex Balsam Pocket Tissues 9’s Thomas Cat Litter 5ltr Muller Corner Strawberry 150g Kleenex Balsam Regular 80’s Whiskas Chicken 390g Muller Light Strawberry 175g Kleenex for Men 100’s Whiskas Chicken Pouch 100g Peperami Original 25g Whiskas Complete Chicken 340g Richmond Skinless Sausage 213g Non Food – paper – lifestyle range Whiskas Fishermans Choice 12pk 454g Richmond Thick Sausage Lifestyle Kitchen Roll White 2 Roll Whiskas Pouch Poultry 12pk Rustlers Chicken Sandwich 150g Lifestyle Softest Toilet Tissue White 4 Roll Rustlers Quarter Pounder 190g Lifestyle Softest Toilet Tissue White 2 Roll 850ml Tropicana Original PErsonal care & medicines – medicine Tropicana Original 330ml Non Food – paper – Alka Seltzer Original 10’s Tropicana Smooth 850ml lifestyle value range Anadin Extra Caplets 16’s Tropicana Smooth 330ml Lifestyle Value Kitchen Towel 4 Roll Beechams All in One Tablets 16’s Utterly Butterly 500g Lifestyle Value Toilet Tissue White 4 Roll Benylin Chesty Coughs Original 150ml Walls 8 Rashers Smoked Back Bacon 260g

Benylin Tickly Coughs Original 150ml Walls 8 Rashers Unsmoked Back Bacon 260g Non Food – Laundry Bonjela Baby Teething Gel 15g Walls Chicken & Bacon Slice 180g Ariel Liquid 9 wash New Calpol Sugar Free 100ml Walls Chicken & Mushroom Slice 180g Ariel Liquitabs 3 in 1 12’s Aptamil First Milk Cow & Gate First Milk Cow & Gate First Milk Cow & Gate Follow On Milk Cow & Gate Sunday Roast Chicken Stage 1 Cow & Gate Rice Pudding Stage 1 Cow & Gate Spaghetti Bolognese Ella’s Kitchen Strawberries & Apples Farley’s Original Rusks Huggies Pure Baby Wipes J&J Baby Lotion J&J Baby Oil J&J Baby Powder J&J Baby Shampoo Pampers Baby Dry Size 3 Pampers Baby Dry Size 4 Pampers Baby Dry Size 5 Pampers Baby Dry Size 6 Sudocrem

New

One of the Must Stock Own Brand Range

New

New New

New to Core Range for 2017/2018 *Scotland only

➥

Compact and Simple Machine With High Quality Drinks Income in an instant And only costs £99*

To Purchase Your Machine at: www.nescafe-go.co.uk What our customers say…

“We sell hot drinks consistently throughout the day and have noticed an increase in sales with the new machine. It’s bright and eye-catching and a simple prompt from the store staff encourages customers to treat themselves. We sell 10-15 drinks each day making it a great, fast-return investment for the store” Anish Patel, Sewells News, East Molesey

® Reg. Trademark of Société des Produits Nestlé S.A. * +VAT + Delivery (£9.95).

issue 44 2017

retailer

61

f f o k c i k your

s e l sa

stock up

• • • •

Q1 promotion for lifestyle express 2 for £1 earns you 30% por £6M marketing investment Proud sponsors of the Carabao Cup

now

The EFL logo is the UK registered trade mark of The Football League Limited trading as the EFL/ English Football League. Also contains EFL copyright material. All rights reserved. The Carabao name and logo are registered trade marks of Carabao Tawandang Co Ltd. All rights reserved.

Core Range

Item

Size 180g 140g 200g 475ml 475ml 75ml

Amber Leaf Gold Leaf Golden Virginia Old Holborn Yellow Sterling RYO

200g 200g 1ltr 1ltr

chilled & frozen – FROZEN Aunt Bessie’s 12 Yorkshire Puddings Aunt Bessie’s Homestyle Roast Potatoes Ben & Jerry’s Cookie Dough Birds Eye 12 Cod Fish Fingers Birds Eye 4 Chicken Burgers Birds Eye Chicken Curry Birds Eye Garden Peas 860g Birds Eye Chicken Dinner Birds Eye Stir Your Senses Tagliatelle Birds Eye Beef Lasagne Birds Eye Harry Ramsden Cod & Chips Dinner Birds Eye Chicken Pie Birds Eye 4 Original Burgers Birds Eye 14 Chicken Dippers Birds Eye 2 Crispy Chicken Birds Eye Harry Ramsden 2 Cod in Batter Birds Eye 2 Cod in Breadcrumbs Birds Eye Steam Fresh Sunshine Mixed Veg Birds Eye 10 Potato Waffles Cadbury Dairy Milk Buttons Cones Chicago Town 2 Deep Dish Pepperoni Pizzas Chicago Town 2 Four Cheese Pizza Chicago Town Takeaway Pepperoni Plus Dr Oetker Ristorante Pizza Quattro Fromage Dr Oetker Ristorante Pizza Speciale Haagen-Daaz Strawberry Cheesecake Jus-Rol Puff Pastry Sheet Kershaws Big Breakfast McCain Home Chips McCain Original Oven Chips McCain Micro Chips McCain 4 Jacket Potatoes Rowntrees Fruit Pastilles Lollies Viennetta Vanilla Wall’s Magnum Classic Wall’s Magnum White Wall’s Carte D’Or Strawberry Wall’s Soft Scoop Vanilla Young’s Admiral Pie Young’s 4 Cod Fish Cakes

pack pack carton pack pack pack pack pack pack pack pack sgl pack pack pack pack pack pack pack pack pack pack pack pack pack carton pack pack pack pack pack pack pack pack pack pack tub tub pack pack

tobacco – cigarettes B&H Blue KS B&H Blue SK Carlton SK Chesterfield Menthol SK Chesterfield Red KS Chesterfield Red SK JPS Blue KS Lambert & Butler KS Lambert & Butler Blue KS Marlboro Gold KS Players KS Players SK Rothmans KS Sovereign KS Sovereign SK Sterling KS Sterling SK

20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s

New

No.3 KS No.3 SK

One of the Must Stock Own Brand Range

20’s 20’s

New

50g 30g 30g 30g 30g

New New New New

Cider

New

Bulmers Red Berries & Lime Bulmers Wild Blueberry & Lime Crumpton Oaks Frosty Jacks Henry Westons Vintage K Cider Koppaberg Mixed Fruit Koppaberg Strawberry & Lime Magners Original Magners Original Can Rekorderlig Strawberry & Lime Rekorderlig Wild Berries Scrumpy Jack Stella Cidre Strongbow Strongbow Pint Can Strongbow Strongbow Cloudy Apple Strongbow Dark Fruits

New New New New New New New New New New New New

New

Amber Strong Black Storm Eridge Vale White Storm White Storm White Storm

4pk 500ml 2ltr 2ltr 1ltr 500ml

New

New

New

Size

New Brooklyn Lager 355ml Barefoot Pinot Grigio 75cl New Bud Light Can 4pk Black Tower Rivaner 75cl Budweiser Bottle 6pk 75cl Blossom Hill White Budweiser Can 4pk Brancott Estate Sauvignon Blanc 75cl Carling Can 4pk Casillero Del Diablo Sauvignon Blanc 75cl 4pk Carling Pint Can Echo Falls Chardonnay 75cl Carlsberg Can 4pk 75cl Echo Falls Fruit Fusion Summer Berries 4pk Carlsberg Export Can Echo Falls Pinot Grigio 75cl Carlsberg Export Bottle 6pk 75cl Echo Falls White 4pk Carlsberg Special Brew Can Hardys VR Chardonnay 75cl Cobra 660ml 75cl Hardys VR Pinot Grigio Cobra Can 4pk Isla Negra Sauvignon Blanc 75cl New Coors Light Bottle 6pk 75cl Jacobs Creek Chardonnay Coors Light Can 4pk Jacobs Creek Pinot Grigio 75cl 4pk Corona Bottle Jacobs Creek Semillon Chardonnay 75cl Crabbies Alcoholic Ginger Beer 500ml Lindemans Bin 65 Chardonnay 75cl 3pk Desperados Turner Road Chardonnay Pinot Grigio 75cl Desperados 650ml Wolf Blass Yellow Label Chardonnay 75cl Fosters Can 4pk

Fosters Gold Bottle 6pk Wine – white – Vintners Collection Fosters Pint Can 4pk (Own Brand) Range Guinness Draught Can 4pk Vintners Collection Australian Chardonnay 75cl Heineken 650ml Vintners Collection Australian Pinot Grigio 75cl Heineken Can 4pk Vintners Collection Californian Chardonnay 75cl Holsten Pils Can 4pk Vintners Collection Chilean Sauvignon Blanc 75cl John Smiths Extra Smooth Can 4pk Vintners Collection Italian Pinot Grigio 75cl Kronenbourg 1664 Can 4pk Newcastle Brown Ale 550ml Wine – white – Premium Own Brand Old Speckled Hen 500ml The Shallows New Zealand Sauvignon Blanc 75cl Peroni Bottle 620ml Peroni Bottle 4pk Wine – Red Red Stripe Can 4pk Barefoot Merlot 75cl San Miguel Bottle 660ml Blossom Hill Red 75cl San Miguel Bottle 4pk 75cl Campo Viejo Tempranillo San Miguel Can 4pk Echo Falls Red 75cl Sharps Doom Bar 500ml 75cl Hardys VR Merlot Skol 8pk Hardys VR Shiraz 75cl Stella Artois Bottle 660ml Isla Negra Cabernet Sauvignon 75cl Stella Artois Bottle 6pk Isla Negra Merlot 75cl Stella Artois Can 4pk Jacobs Creek Grenache Shiraz 75cl Stella Artois Pint Can 4pk Jacobs Creek Shiraz Cabernet 75cl Tyskie Can 4pk Lindemans Bin 50 Shiraz 75cl *McEwans Export Can 4pk Lindemans Shiraz Cabernet Sauvignon 75cl *Miller Genuine Draft Bottle 4pk Trivento Malbec 75cl *Tennent’s Can 4pk Turner Road Cabernet Sauvignon Merlot 75cl *Tennent’s Can 8pk Wolf Blass Yellow Label Cabernet Sauvignon 75cl *Tennent’s Pint Can 4pk Wolf Blass Yellow Label Shiraz 75cl 4pk *Tennent’s Special Ale Can Yellow Tail Shiraz 75cl

New

Cigarettes – No3 (Own Brand) Range

Item

Beer Becks 6pk Wine – White

chilled & frozen – lifestyle range Lifestyle Mature Cheddar White or Coloured Lifestyle Mild Cheddar White or Coloured Lifestyle UHT Semi Skimmed Milk Lifestyle UHT Whole Milk

Size

Tobacco Cider – amber strong, eridge vale, New Amber Leaf 30g white & black storm (OWN BRAND)

chilled & frozen – chilled cont . . .

Walls Chicken Tikka Slice Walls Sausage Roll Wyke Farm Ivy’s Farmhouse Butter Block Yazoo Banana Yazoo Chocolate Yazoo Strawberry

Item

New to Core Range for 2017/2018 *Scotland only

568ml 568ml 2ltr 2ltr 500ml 4pk 500ml 500ml 568ml 4pk 500ml 500ml 4pk 568ml 4pk 4pk 2ltr 4pk 4pk

Wine – Vintners Collection (Own Brand) Range New

Vintners Collection Australian Shiraz Vintners Collection Californian Merlot Vintners Collection Chilean Cabernet Sauvignon

75cl 75cl 75cl

Wine – Red – Premium Own Brand Don Fabian Spanish Rioja

75cl

Wine – Rose New

Barefoot White Zinfandel Blossom Hill White Zinfandel Echo Falls Rosé Echo Falls White Zinfandel Gallo White Grenache Gallo White Zinfandel

75cl 75cl 75cl 75cl 75cl 75cl

Wine – rose – Vintners Collection (Own Brand) Range Vintners Collection Californian White Zinfandel

issue 45 2018

75cl

retailer

➥ 59

Core Range

Item

Size

Item

Wine – Sparkling Asti Martini Jacobs Creek Sparkling White Pinot Noir

75cl 75cl

Wine – sparkling – Premium Own Brand Prosecco Santa Loretta

75cl

Wine – Fortified Wine Cockburns Fine Ruby Port Croft Original Harveys Bristol Cream Martini Bianco Martini Extra Dry QC Cream QC Medium Stones Ginger Wine Taylors Select Port

75cl 75cl 75cl 75cl 75cl 70cl 70cl 70cl 75cl

Wine – Sparkling Perry Lambrini Lambrini Lambrini Cherry

1.5ltr 75cl 1.5ltr

Wine – Bellarini (Own Brand) Range Bellarini

1.5ltr

Spirits & ARTDs – Spirits Bacardi Bacardi Baileys Bell’s Whisky Bell’s Whisky Captain Morgan Captain Morgan Spiced Chivas Regal

70cl 35cl 70cl 70cl 35cl 70cl 70cl 70cl

Size

Item

Size

Courvoisier 70cl Prince Consort Brandy 35cl Disaronno 50cl Prince Consort Gin 70cl Glenfiddich 70cl Prince Consort Vodka 70cl 70cl Glen’s Vodka Prince Consort Vodka 35cl Glen’s Vodka 35cl Prince Consort Whisky 70cl Gordon’s Gin 70cl Prince Consort Whisky 35cl Gordon’s Gin 35cl Jack Daniel’s 70cl ARTDs 35cl Jack Daniel’s Gordon’s Gin & Tonic 250ml Jagermeister 70cl New Gordon’s Gin & Slimline Tonic 250ml 70cl Jameson Jack Daniel’s & Cola 330ml Malibu 70cl Morgans Spiced & Cola 250ml Russian Standard 70cl Smirnoff & Cola 250ml 70cl Smirnoff 250ml Smirnoff & Cranberry Smirnoff 35cl Smirnoff Ice 70cl New Sourz Apple 70cl 70cl WKD Blue Southern Comfort 70cl WKD Blue 4pk The Famous Grouse 70cl WKD Blush 70cl 35cl The Famous Grouse

Three Barrels Brandy 70cl Light Spirits (Own Brand) Range 70cl Tia Maria V*dgrad 1ltr *Drambuie 70cl V*dgrad 70cl *Famous Grouse 20cl *Glayva 70cl *Highland Park 70cl *Isle of Jura 70cl *Martell 70cl 70cl *OVD Rum *OVD Rum 35cl *Whyte & Mackay 70cl *Whyte & Mackay 35cl 20cl *Whyte & Mackay

One of the Must Stock Own Brand Range

Spirits & ARTDs – Prince Consort (Own Brand) Range Prince Consort Brandy

70cl

New New to Core Range for 2017/2018 *Scotland only

This listing is believed correct at time of printing. E&OE.

coming next issue…

On borrowed time The sugar tax is coming; are you ready?

Grab and go

Why food-to-go sales are still soaring

Looking good

The Lifestyle Express team share some of their favourite store refits

60

Great taste

Make the most of sweet Easter sales

retailer issue 45 2018

Plus

the latest industry news and must-stock products, helpful hints and top retail tips

WIN

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COMEDY FESTIVAL 8 - 25 MARCH 2018

AN ALL-EXPENSES PAID TRIP TO THE GLASGOW INTERNATIONAL COMEDY * FESTIVAL.

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the

Lowdown

Service with a smile When it comes to pleasing customers, you need more than just the essentials. Research shows that added services create happier customers

W

hether its dry cleaning, an ATM, parcel collection or being able to pay bills, in-store services are now big business for convenience stores. We know customers are time pressured and by enabling them to top up their mobile

phone, pay their electric bill, collect a parcel or drop off their dry cleaning all in one trip to your store, you’ll become the one-stop shop for their daily needs. And the good news? According to him! Research and Consulting’s latest research this means they’ll keep coming back and spend more.

Lifestyle Express is the top retailer in attracting the service mission:

All statistics are from HIM! Convenience Tracking Programme 2017

13%

Service shoppers spend

£8.53

compared to 6.6% CTP average

on average on shop items (vs. £6.28 for the average shopper)

For more information. . .

. . . on him!’s research, please contact info@him.uk.com

62 lifestyle retailer

issue 45 2018

The majority of service shoppers still pay for their shop in cash, which is

76%

THE

EMY LEARNING ACAD

If you really want to dazzle your customers, log onto The Lifestyle Learning Academy and brush up on your skills

Service shoppers who are more satisfied (rating stores 9 or 10 out of 10) with their in-store experience spend

£3.50 more on their shop items than those who are less satisfied (7 or 8 out of 10)

Services has grown as a category by 2% to

16%

and is now the third most important category to drive footfall to your store

GB18+ Bestway Wholesale, Landmark and Todays members only. Normal exclusions apply. Employer’s permission to enter required. Closes at 23:59 28.2.18. Purchase 1 x case of Weetabix £2.19 packs and two other cases of qualifying products to enter; Weetabix, Weetabix Minis; Weetos; Alpen; Ready Brek, excluding all Weetabix On the Go breakfast drinks and Alpen bars. 1x entry per invoice/receipt, 3x entries max per person. Entry by text only. Texts charged at standard network rate. Three Ford Courier Base Model Vans 1.5 TDCi 75PS StgVI manual transmission in Blazer Blue available to be won (one per Eligible Wholesaler). 1x prize winner randomly selected from each Eligible Wholesaler. 20x runner-up prizes of £100 (recommended wholesale price) of Weetabix cereal products. Runners-up randomly selected from all entries. Promoter: Weetabix Limited, Weetabix Mills, Station Road, Burton Latimer, Kettering, NN15 5JR. Full terms and conditions Prizeology.com/Weetabix