Retailer Matters 38, Nov/Dec 2016

Retailer Matters

Issue

38 Nov/Dec 2016

The magazine exclusively for Lifestyle Express retailers

DON’T MISS

Producing the goods From farm shop to convenience store

Three cheers for beer

Are you making the most of this all-important category?

It’s time to get festive

A new look for Lifestyle Express

Plus. . . RETAILERS’ INSPIRING STORIES Q INDUSTRY NEWS Q PRODUCTS TO STOCK

Ex cl fr usi om ve ly

Grey matters

Countdown to christmas

Hello, Retailer Matters is published six times a year by Made By Sonder Ltd on behalf of Landmark Wholesale.

FOR LANDMARK Stuart Johnson FOR SONDER Editor Stephenie Shaw Assistant Editor Emily Craft Sub Editor Kate Feasey Senior Art Editor Emma Bramwell Account Manager Adam Turner Managing Director Simon Chappell TO ADVERTISE Please contact Adam Turner on 07702 368651 or email adam.turner@ madebysonder. com TO DISCUSS EDITORIAL Please contact Stephenie Shaw on 07921 928464 or email stephenie.shaw@ madebysonder. com Made By Sonder Ltd, Victoria Court, 8 Dormer Place, Leamington Spa, Warwickshire CV32 5AE Disclaimer: All prices listed are correct at the time of going to press, but may be subject to change.

I can’t believe it’s this time of year again already as we all prepare for the busiest period in the retail calendar; Christmas and New Year. As it’s such a busy time, it’s all too easy to think a few strands of tinsel will cut it when it comes to getting festive instore. However, why not ring in the changes with some seasonal music, a tree and those all-important festive promotions?

In this packed issue, we cover one of the most important categories in the convenience channel: beers. So many retailers are missing out on sales simply by not getting the basics right, so follow our tips for making the most of this category on page 20.

For many convenience retailers, there’s a new surge in sales as customers turn their back on tobacco in favour of e-cigarettes. On page 24 you can find out about these retail newcomers and all you need to know about adding them to your offering.

As you’ll see from the retailer profile on page 28, Lifestyle Express has a fresh new look for 2017. The contemporary grey fascia is perfect for giving stores instant kerb appeal – could your store be one of the next to upgrade? If you’d like to find out more, talk to your Business Development Manager in depot.

And, as always, throughout this issue you can get brilliant tips, ideas and suggestions from the Lifestyle Express team and other retailers, so happy reading.

Stuart Johnson Retail Controller, Landmark Wholesale

XX get in touch, share your news If you have news, top tips or ideas for features, get in touch with Retailer Matters.

Just email

retailermatters@ madebysonder. com ISSUE 38 2016

retailer matters 05

Contents 53

28

20 on the cover Thanks to cover star Uzair Ali from Lifestyle Extra, Motherwell (p28)

39 15 09 Need to know The latest news and views from around the industry

20 beers 53 all you need to know...

… about sugar tax

15 ones to watch 57 core listings Must-stock products set to fly off the shelves

24 e-cigarettes

55

How to cater for the new generation of vapers

39 own brand Offer customers the widest choice with own brand

Essential products from every category for Lifestyle Express retailers

64 next issue What to expect in Jan/Feb

66 the lowdown

Cash in this festive season with our guide to the beer category

28 store profile

Uzair’s Motherwell store is making an impact after a Lifestyle Extra makeover

45 store profile

Trained butcher Peter turns his hand to retail with a brand-new store

55 your guide to... … providing everything for Christmas

Landmark Wholesale’s latest promotion

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retailer matters 07

O LIKE TUT FIND OE? MOR

Need to know Q Uzair Ali’s (below) store showcases the stylish, brand-new grey fascia

il our Reta Talk to y anager or M s n o Operati al Landmark your loc ale depot Wholes

Grey is the new blue for Lifestyle Express fascias FOR RETAILERS LOOKING to stand out, Lifestyle Express has launched a brand-new look.

A steel-grey fascia has been designed to generate real kerb appeal with a clean, fresh feel and updated internal and external graphics. The design stays true to the instantly recognisable Lifestyle Express

branding, but with a new contemporary grey as an alternative to the traditional blue and green.

“We know how important it is to make a great impression,” said Stuart Johnson, Landmark Wholesale Retail Controller.

“With this new design we’re offering real standout appeal.

The combination of this with our premium store formats, Lifestyle Value and Lifestyle Extra means we know our retailers have the perfect format to best reflect their trading locations.

“The new-look premium store format offers the very best of Lifestyle Express: high-quality stores with the best products at the best prices, providing shoppers with a fantastic shopping environment and a genuine alternative to the multiples and discounters.”

Several stores have now been converted to the grey fascia, including Uzair Ali’s Lifestyle Extra store in Motherwell, Lanarkshire (see page 28), and other stores are converting to the new look across the UK.

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retailer matters 09

Need to know

What’s hot … go nuts For retailers wanting to capture the latest trends, you can’t go far wrong with coconuts. Whether this is just summer’s success story or not, sales of coconut products are on the up and look set to continue in 2017.

vote green Sales of green teas have soared by 37.8% in the past two years, but, according to research, some retailers are failing to cash in on the trend by not stocking herbal, green and speciality teabags.

What’s not… smoking not The number of smokers in England has reached its lowest level on record.

Figures from Public Health England revealed that just 16.9% of adults now class themselves as smokers.

Read all about it National newspapers the weekday Telegraph and Saturday’s Mail are both increasing their price.

Saturday’s Mail now costs £1 instead of 90p and the Telegraph has raised its price by 20p to £1.60.

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Time to tap into tech NEW RESEARCH SHOWS that a quarter of young shoppers use social media to help them make decisions while shopping, but retailers are failing to make the most of these opportunities.

The study, commissioned

by Maybe, talked to 2,000 young adults and discovered that one in four shoppers felt

unable to make a purchasing decision without the aid of social media. It also discovered that nearly three quarters of high-street retailers did not actively use Facebook or Twitter to engage with customers.

Polly Barnfield, founder of Maybe, said: “One in four millennial shoppers actively

uses social media to influence their decisionmaking, yet three quarters of retailers are failing to tap into that market. Consequently, they’re missing a huge opportunity to engage with consumers and help to facilitate a sale.”

Don’t fall foul of new e-cigs law HUGE NUMBERS OF retailers are breaking a brand-new law around advertising e-cigs since it was brought in earlier this year.

As part of the European Tobacco Products Directive, a ban on advertising e-cigs was

✓

WHAT ’S ALLOWED

✓ E-cigs and accessories displays ✓ Retailers can talk to shoppers about e-cigs and display responsible, factual or educational material such as posters Find out more about the rules and regulations surrounding e-cig sales on page 24.

enforced in May, which includes social media. As a result, retailers are no longer able to share price promotions, special offers, competitions or e-cig comparisons on social media as this is banned under the new law.

✗

WHAT ’S NOT ALLOWED

✗ Advertising e-cigs on the internet, including social media ✗ E-cig advertising in newspapers, magazines, on TV and radio ✗ Leaflet drops advertising e-cigs ✗ Retailers caught breaking this law could face a prison sentence of up to three months, a fine or both

Closing time?

AS ANOTHER 30 Tesco stores reduce their opening hours from 24-hour trading, independent retailers are being encouraged to make the most of the opportunity this could present.

The ACS Local Shop Report suggests that, for some retailers, this could mean big business if their location works for passing trade. Stuart Johnson, Landmark Wholesale Retail Controller, agreed: “If supermarkets nearby are reducing their opening hours, take some time to assess whether this is an opportunity for you to meet a demand. Could you stay open a little later, or open earlier?”

Need to know

In the

know James Lowman, Chief Executive at Association of Convenience Stores, talks the highs and lows of business rates

Investment hits all-time low STORE INVESTMENT levels have fallen to their lowest since records began, according to the latest figures from Association of Convenience Stores (ACS) Investment Tracker.

Despite this, the figures showed a mixed picture, with UK convenience stores investing a record £210m in store improvements in the past three months. This was driven by multiple convenience retailers, who spent close to £9,500 per store.

THE SURVEY SAID… Q Refrigeration was the most common form of investment, with chilled foods a fast-growing category in the convenience sector.

Investment levels were lowest in London and highest in the south-west.

Q Two thirds of independent stores who are investing are funding this from their own reserves, with just 8% going to the banks for funding.

Q 13% of stores that are investing are carrying out a full store refit.

James Lowman, ACS Chief

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Executive, said: “There is a widening gap between stores that are having to cut costs in their business to stay afloat and those that have the capital to be able to invest in measures like full store refits and new technology and services.”

CONCERN “This is especially concerning as retailers that aren’t able to invest will struggle to stay competitive, missing out on opportunities to provide more fresh and chilled options to customers and capitalising on the growth of the food-to-go market,” continued James.

Stuart Johnson, Landmark Wholesale Retail Controller, added: “These figures are a concern as we know that those retailers who invest in their business are the ones who thrive in a challenging environment.

We recommend all retailers look at where improvements can be made to ensure you stay ahead of the competition. It doesn’t have to cost thousands, just talk to your Business Development Manager to see what your options are.”

t the end of September, the government released details of the long-awaited business rates revaluation that will take effect next April, determining the rateable values and business rates multiplier that all businesses will have to pay. Overall, rateable values look to have gone up, on average, while the business rates multiplier has gone down.

So how will retailers be affected? On average, those in London, the south-east or the East Midlands will pay more in business rates next year, with retailers in London being the hardest hit. In other areas, the average rateable values across the board have reduced slightly, which when coupled with a reduction in the business rates multiplier, could be good news.

Of course, it’s the nature of business rates that every premises is rated individually, so there will be winners and losers.

A

Campaigning for reform While the revaluation marks a significant milestone in rates bills reflecting up-to-date property values, the government is still a long way away from the job being done. We have been campaigning for reform in many aspects of the business rates system, most recently making rates reform the central part of our submission to Chancellor Philip Hammond ahead of the Autumn Statement. For rates bills to be fair, all business types need to pay their fair share. The turnover-based model unfairly targets forecourts and ATM machines, making it less appealing for retailers to install free-to-use machines in their stores. We have called on the government to review this model while at the same time looking at the rates paid by internet distribution warehouses, which are low when the impact that they’re having on the retail market as a whole is taken into account.

With business rates being one of the biggest fixed costs facing retailers, S it’s essential that the government WHAT HA ED N E P P A H reviews the system to make it fair TO YOURLS? IL and ensures that rates discounts A R TES BKNOW S U and incentives are being used T LE e.dowling@ Email stev g.uk properly to allow stores to invest. s.or ac

Ones TO watch A round-up of the latest products that must have a place on shelves

New look for Landmark’s sports hero Landmark Wholesale’s bestselling sports and energy own-brand LSV Isotonic has been given a vibrant new look for standout shelf appeal.

LSV Isotonic is one of Landmark’s bestselling products, offering retailers more than 40% POR while offering customers a fantastic, quality alternative to the leading energy brands but at a much lower price. With a price-mark of just 50p, LSV Isotonic comes in a stylish 500ml sports cap bottle and is available in four thirst-quenching flavours: Orange; Tropical; Mixed Berry; and Tropical & Berry.

“Early feedback shows that consumers are loving the new eye-catching packaging and since we’ve relaunched the Isotonic range, sales are on the up,” said Jon Burton, Senior Trading Controller, Own Brand, Landmark Wholesale.

ready for a snack-tastic Christmas Jacob’s has given its popular caddies range a fun, festive twist for standout appeal on shelves.

And the brand has added new Jacob’s Festive SnackBites (RRP £3.49, 190g), available in seasonal shapes in a Pigs in Blankets flavour, following a successful launch of seasonalflavoured savoury biscuits last year.

Santa Mars The ever popular Mars Santa Cake Bars are back with a new festive look. Each pack contains

five individually wrapped bars of soft chocolate sponge topped with caramel and chocolate layers. RRP £1, 5-pack

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´

Ones TO watch revamp Claymore Blended Scotch Whisky is a fine blend of quality Scotch whiskies and is named after the ancient Claymore sword, favoured by the clans of Scotland as a symbol of strength and bravery. This smooth whisky has been revamped with a contemporary new bottle design showing heritage and provenance cues.

Speciality coffee in an instant For that coffee-shop taste, Landmark has launched two great new own-brand instant coffee options – Lifestyle Cappuccino and Lifestyle Latte. Just add hot water and stir – simple!

Lifestyle Cappuccino and Lifestyle Latte, both £1 for 10 sachets

Green light for Weetabix Weetabix has added all-green traffic lights to its Weetabix Original and Protein packaging.

The easy-to-read traffic lights make it simpler for health-conscious shoppers to make a quick, informed choice. Weetabix Original is made from 95% wholegrain wheat, and fortified with vitamins and iron. It is high in fibre, packed with nutrients and low in sugar and salt. Ideal for shoppers concerned about the health benefits of cereal and with sales having grown £2m this year, it’d be wise to stock up.

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Ones TO watch Festive treats, all wrapped up it’s snow joke Brand new from Cadbury are Snowy Fingers, shortcake biscuit coated in white and milk chocolate for a snowy look. After performing well in consumer research, this new addition will help grow sales. Available in two sizes: 115g, RRP £1.29; and 230g, RRP £2.49. Also new are Cadbury Dairy Milk Snow Balls: vanilla mousse in a milk chocolate shell, 4-pack. Keep them company with Dairy Milk Snow Bites, milk chocolate in a crispy shell, and Mini Fingers, ideal for gifting.

McVitie’s Christmas goodies offer a host of options for shoppers, from fun festive party treats to ideas to add a little seasonal sparkle to lunchboxes

Yule like it With a combination of chocolate sponge and vanilla flavour cream filling, covered in milk chocolate, McVitie’s Penguin Yule Logs return with a brand-new fun and festive look. RRP £1, 6-pack

Teatime treat Following the launch of McVitie’s Digestives Teacakes earlier this year, McVitie’s is bringing a brand-new variant to shelves for Christmas with new Digestives Coconut Teacakes. Individually wrapped, these delicious teacakes are topped with coconut snowflake-like frosting. RRP £1, 6-pack

jolly good time Haribo Christmas Selection is sure to be a big seller this year. The fruit-flavoured mini gums and mini foams come in fun, festive shapes and make great stocking fillers.

Kinder Chocolate Minis is the perfect treat and will stand out on shelves with its festive packaging.

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Slice of the action McVitie’s Digestives Frosty Mint Slices combine the classic Christmas flavours of creamy chocolate and mint in a mint biscuit slice topped with chocolate. The packaging has had a seasonal makeover. RRP £1, 5-pack

Focus on‌ beer

Right beer, right now

Already one of the most important categories to get right in convenience, here’s our advice for making beer the star of your shelves 20 retailer matters

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top tips Use POS/stickers throughout your store with information on where premium lager is located Merchandise premium products at eye level

T

he off-trade sales of beers, wines and spirits had a bit of a boom this summer. Thanks primarily to a mini heatwave and a Team GB Olympics to remember, over July and August beer sales were up by 6.9%. It’s certainly an encouraging stat, but with no major sporting events over the winter and heatwaves a distant dream, how can you make the most of the beer category?

Essentially, it comes down to stock, merchandising and promotion.

At the end of August, volume sales of beer

in convenience were over £82 million for the year; it’s a critical category and one that has to be got right to enjoy maximum profits. Furiously competitive, it’s not just about getting the price right but making that price clear to customers. As a product that will often be bought and consumed on the same day, having the price clear to see and plenty of stock to keep shelves packed can be a real boom for returning customers.

AB InBev Category Development Manager Rolf Heide-Ottosen said: “One of the most important things for any retailer to

do is focus on range. Stores have limited space, so it’s a question of how best to use it.

Think core range and key sellers and ensure they’re clearly displayed.”

While standard lager still has its place, it’s the area of premium lager that is in growth.

Brands such as Budweiser and Corona are growing year-on-year, so it’s essential to get the balance of choice right. Each store and each area of the country is different and no one knows their customers better than you, but it’s worth keeping an eye on current and future trends. ´

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Focus on… beer

Rolf said: “Standard lager is not seeing much growth. One to watch out for is craft beer, which is getting bigger and bigger in convenience, although, currently, the popularity is specifically within big cities.”

While certain brands are more popular than others, it pays to remember that customers will always need choice.

A SIMPLE PLAN The Heineken Star Retailer scheme offers retailers a simple and straightforward guide on how to take full advantage of your beer category. A few simple changes can really make those beers fly off the shelf.

Range, category and space are marked out as the three steps to profit and if applied correctly, can reap some great rewards.

For instance, a simple but remarkably effective tip is laying out your chiller correctly by the space each category needs versus the sales it brings (while limiting the number of products available), which helps both retailer and customer. Customers tend to shop using colour and packaging to find what they are looking for. Separating pack colours will make products stand out more clearly on the shelf.

Although space available will vary from store to store, the principle of the Star Retailer scheme remains the same.

To help you further with layout, follow the Lifestyle Express planograms, which have been created in partnership with all main beer suppliers.

FOOD FOR THOUGHT Beer might not have quite the association with food that wine does but there is still

Q Create unmissable displays to show off your beer offers in one place

plenty that can be consumed with it.

And that is something that can be taken advantage of. Savoury snacks such as crisps and peanuts will do well sited near to the beer category or can even be combined as a promotion. Also consider running offers in conjunction with ‘fast’ food such as burgers and pizzas.

From the customer Q 37% of customers believe it’s important that their local store offers local ales/craft beers.

Q 39% believe it’s important that their local store offers the latest beer and cider products so they can try something new.

Q Shoppers prefer browsing by brand first and foremost.

Q Budweiser is the most recognised brand within convenience (75% of customers recognise it).

Q Stella Artois is the most preferred brand within convenience from the point of view of consumers and retailers believe it is the bestselling beer.

Source: him! – Beer & Cider Deep Dive 2015

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E-cigarettes

The new We look at electronic cigarettes and how they offer more choice to both retailer and customer

T

he demand for electronic cigarettes might be a relatively new one, but it is a market that shows no sign of slowing down. While there is still high demand for tobacco products, more and more people are switching to the ‘healthy’ alternative, so it pays to have the option available for both regular ‘vapers’ and those who are considering making the change.

For some customers, it might just be the prospect of doing something unknown that is holding them back from making the switch. So, as retailers, it’s useful to have some product knowledge around just what e-cigarettes are and how they are used.

WHAT ARE E-CIGARETTES? E-cigarettes (electronic cigarettes) are vaporizers. This means that they don’t contain any tobacco, instead there is a mechanism inside called an atomizer that heats up a liquid which turns into a vapour. The vapour is then inhaled. This liquid is a solution that contains water, nicotine, propylene glycol, vegetable glycerine and, usually, some flavouring.

The main health benefit behind e-cigarettes is that they don’t contain the properties found in tobacco, such as tar, but still have the addictive element of nicotine, which is what smokers crave.

As vaping is such a new alternative, the long-lasting effects are yet to be completely determined, but it is generally regarded to be a safer alternative to smoking tobacco.

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e-cigaret tes There will be many customers who have considered or are considering the switch. Here are a few answers to the most popular questions to help you and your customers.

How old must a customer be to purchase?

Customers must be 18 or over, although it is worth applying the Challenge 25 policy to be sure.

It consists of an automatic battery and a pre-filled cartomizer of e-liquid. Screw the two pieces together and the e-cigarette is ready to use.

How are they powered?

E-cigarettes are powered by battery. When the battery runs out, it can be unscrewed from the cartomizer and charged

by USB, plug or car charger.

When were they How are they used? invented?

The older and less expensive e-cigarettes tend to come in two or three pieces, but the two-piece is more common.

The technology was developed in China in around 2003 and came to the UK market in 2007.

What you need to know…

A T O M IZ ER Found in all e-cigarettes, this is what converts liquid into vapour.

C A RT O M IZ ER Found in the lower range of e-cigarettes, this is where the e-liquid is stored. They are usually disposable.

FOR MO RE INFORM ATION G

o e-cigarett online… ereviews uk.c

o.uk

V A P ING / V A P E The new ‘smoking’.

– the facts What do I stock?

Offering a range of e-cigarette brands and products, alongside traditional tobacco, will ensure that a retailers’ store is a one-stop destination for existing adult smokers and vapers. Retailers should carry 2-3 key brands in order to give their customers the best possible choice.

JTI’s e-cigarette range – Logic – offers products across the three key e-cig product groups (RC, CT and OT), with refill cartridges, capsules and e-liquids available in a variety of flavours and strengths.

HOw do I make the most of e-cig sales?

Ensure that staff are well trained on how to speak knowledgeably with vapers about the e-cig category and the range stocked instore.

They should understand the various devices available, their USPs and, importantly, how they work. The e-cig category is growing in popularity year-on-year and understanding the needs of the vaper, and being able to recommend the best products, will enhance a retailer’s service ability and chance of repeat purchases.

C L EA RO M IZER The alternative to a cartomizer, these are refillable ‘tanks’ and are transparent so you can see how much liquid is left.

Here are the different types of e-cigarette available.

Q DISPOSABLES The same size as a normal cigarette, cheap and easy to use.

Q RECHARGEABLES Products with rechargeable batteries and replacement e-liquid cartridges to use.

Q CLOSED TANKS Rechargeables with rechargeable batteries and replacement capsules of e-liquid.

Q OPEN TANKS & MODS Require replacement coils and include an e-liquid tank, which is refilled with a wide range of e-liquid flavours.

E- L IQ U ID The substance that is heated to become vapour.

V A P E P EN Middle-of-the-range e-cigarette, shaped like a pen, with better output for the regular smoker.

C IG - A - L IK E Lower end of the market, looks like a cigarette. Good for newcomers to vaping.

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STORE PROFILE

New look, fresh start Experienced retailers Uzair and Shama are reaping the benefits of a smart new store showcasing the stylish, brand-new Lifestyle fascia

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Store CV Name Time with Lifestyle Express Staff Features

Lifestyle Extra

Bestsellers

Buckfast Tonic Wine, LSV, milk, bread, newspapers

Since August 2016 Eight, including Uzair ATM outside, PayPoint, CollectPlus, lottery, newsagency, off-licence

Nearest Less than half a mile competition Trading times 7am-9pm, Mon-Sat, 8am-8pm, Sun

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retailer matters 29

Store profile

F

or one North Lanarkshire store, ringing in the changes has really made waves as it became the flagship store for Lifestyle Express’s brand-new grey fascia.

The store, on a popular road in Motherwell, has an interesting history: “My father-in-law bought the store several years ago, having spotted its amazing potential,” said new owner Uzair. “It was in a really sorry state when he bought it and he put a lot of effort into its refurbishment and making it a fantastic convenience store.

However, he has several businesses and when he looked at selling this store to focus on his other ones, my wife, Shama, and I leapt at the chance to run it ourselves.”

“As soon as we spoke to Lifestyle Express, I knew it was the right decision”

FREEDOM When Uzair and Shama took on the store, it was being run as a Nisa store. “We knew immediately we didn’t want to stay with Nisa as there were too many restrictions around ordering, plus issues such as high delivery charges,” Uzair said. “I knew the type of support I wanted and had very strong opinions on how we should run the store, so we explored every symbol group available to us. As soon as we spoke to Lifestyle Express, I knew it was the right decision. For us, our freedom is the most important thing about running a business – we wanted to make our own decisions about stock, layout, merchandising and range. We’re experienced, we know how to retail and we wanted to bring all of our in-store knowledge to the new store.

“We both had big ideas of how we wanted the store to look,” Uzair admitted. “Both Shama and I grew up with retail and have worked in

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The store’s grand opening drew the crowds, who queued to get a look inside

´

Store profile

countless stores. We knew that if we had our own store, we wanted it all to be perfect. Despite the fact that the store had been refurbished just 18 months before, we wanted to do things differently. We wanted to do things our way, and the Lifestyle Express team recognised this and worked with us to get it just right.”

ACHIEVING THE WOW FACTOR The first discussion the Lifestyle Express team and the couple had was about the fascia. Traditionally, the Lifestyle Express fascia is blue and green, but to ensure retailers have something new to offer and really grab attention from passers-by, the team had introduced a new contemporary grey fascia. “We were over the moon with the grey fascia,” said Uzair. “It works so perfectly with the design of the store and really gives us the wow factor.”

Working with the Lifestyle Express team, Uzair and Shama made plenty of changes instore, in addition to the new look to the exterior. One of the biggest changes was to extend the store’s chilled and fresh offering, both key areas in growth in convenience.

“Previously, we had a small soft drinks chiller and a 5m chiller for dairy, and we recognised that these needed to be greater.

We added a much bigger chiller for drinks and extended the dairy chiller to 8m and we’ve noticed a massive difference in sales since then.”

Another big change is how customers are using the store. Whereas before customers would only buy what they could pick up in both hands, they now actively look for baskets. “I’m absolutely delighted that customers are browsing the store, rather than rushing in, grabbing the essentials

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retailer matters 33

Store profile

and then heading for the till,” said Uzair.

“So many new customers have become regulars who fill a basket two or three times a week, which tells us that we’re really meeting a local need.”

When it came to stocking the store, the couple used the Lifestyle Express Core Range and planograms as a starting point, before adding new items based on their knowledge of the local area, local residents and local demand. “The planograms were invaluable for listing the bestsellers that customers will be looking for and when we added my father-in-law’s knowledge of the past few years running the store, and advice from United Wholesale Grocers, it felt like it was a perfect combination of products.”

OWN BRAND ALL THE WAY One of the areas in the store Uzair wasn’t too optimistic about was a dedicated own-brand section, but on the advice of the Lifestyle Express team, he gave it a try. “I just didn’t think it would sell,” he admitted. “However, I’m thrilled that it’s now the most popular range instore – the items fly off the shelves. Customers are tempted by the prices, so give it a try and then come back again and again, and they tell their friends, so word spreads, which is fantastic.”

As a new store, of course the couple are reliant on word of mouth to attract new customers. So, to really make an impact on the local area, they held a grand opening, which included a piper, Red Bull promotion, bouncy castle, face-painting and plenty of money-off deals. This had the desired effect as on opening day, there were queues down the road of local customers.

“It takes time for word to get out about new stores but the opening definitely made an impact,” laughed Uzair. “We were packed, which was brilliant, and so many of those that came are now regular customers. We also have a Facebook page where we share news and offers, and it also really helps that our staff are all local, so they go and tell their friends and family about the prices and the products. We also send out 2,000 leaflets every time we run a promotion and because the promotions are so good, we definitely notice an upturn in sales.”

Uzair’s bestseller basket

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Store profile

“ The most important thing I can do right now is get to know my customers better… delivering the personal touch”

uzair’s top tips...

Never stop learning Even though I’ve worked in retail for many years, I’m still learning and am always wanting to push things on and achieve even more.

All about standards Don’t ever take your eye off the ball.

Stay on top of cleanliness, merchandising and stock levels.

Perfect promotions Promotions are a great way to drive up sales and attract new customers.

Execute them perfectly and create in-store theatre and you’ll reap the rewards.

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Q One of the biggest changes was extending the chilled and fresh sections

A PERSONAL TOUCH For Uzair and Shama it’s still very early days, but they have big plans for the future. “Although we’ve only just opened the doors, we know we want to push things forward as time goes on. However, the most important thing I can do right now is get to know my customers better. I know the secret to great service is delivering the personal touch and I want to know as many names as possible,” said Uzair.

“It’s important to get the foundations right and so I’m focused on making sure I have all the basics just right, such as products, prices, promotions and, of course, a clean and tidy store that offers everything my customers are looking for.”

With this in mind, the couple have already identified an opportunity to add something new in the coming months.

“There’s an area of the store that will be perfect for a food-to-go offering,” said Uzair. “We’re exploring plenty of options and we need to work out what’s going to be best for our customers. After all, that’s what this is all about.”

Own brand

Own your

own brand More than products on a budget, your own-brand ranges are about offering choice, establishing your identity and offering a point of difference for your customers, so make the most of them

B

ritain is repeatedly credited for its own-brand innovation and with a few award-winning own-brand products under our belt here at Landmark, we can definitely count ourselves as part of the mix.

A noticeable shift in perception from ‘low price low quality’ to products of reliable taste and great value has allowed own-brand products to retain their rightful place in shoppers’ baskets.

And managing your own-brand ranges as a convenience retailer is more important than ever. As the discounters continue to gain great traction with their exclusively own-label products, and pricing and offers across retail outlets become more competitive than ever, own brand is a key way to hook customers in.

As part of the Lifestyle Express fascia ´

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retailer matters 39

Own brand

group, you have exclusive access to Landmark’s Lifestyle and Lifestyle Value ranges and award-winning product lines: Prince Consort spirits; White Storm, Black Storm, Eridge Vale and Amber Strong Ciders; the bestselling LSV range; our Vintners Wine Collection; and, most recently added, the flavoured water range Fruqua.

“Landmark Wholesale has been widely acknowledged as a leading operator of own brands in the wholesale sector, with ranges across all key categories,” said Jon Burton, Senior Trading Controller, Own Brand, Landmark Wholesale. “All products offer the consumer ‘great value everyday’ while giving excellent profit margins for members and retailers, and with more than 850 own-brand products across a variety of ranges, retailers really are spoilt for choice.”

POINT OF DIFFERENCE Own-brand ranges are a valuable way of communicating value and with bespoke own-brand products at a range of price points, you can offer something for everyone in order to compete with the brands.

Jon said since its introduction in 1987, Lifestyle continues to revolutionise the wholesale own-brand sector: “Lifestyle is much more than a retail own brand; it is also a programme under which independent retailers can develop their business. Lifestyle own brand gives Landmark Wholesale customers a point of difference, an opportunity to build loyalty and the ability to offer a quality, low-price alternative to the major brands.

“We are constantly building the range and

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ISSUE 38 2016

“Lifestyle is much more than a retail own brand; it is also a programme under which independent retailers can develop their business”

have recently introduced key areas as part of new product development, such as £1 pricemarked sauces, chocolate spread, coffee and pet foods, to enhance your current range.”

So what is the best way to showcase these ranges? Ensure you merchandise own brand next to branded items. Use clear price shelf ticketing to allow shoppers to make the price comparison for themselves.

Feel like your customers may need a bit more convincing? Try running a blind taste test during peak times in your store, asking

´

Own brand

customers to compare branded versus own brand. Discounters have seen great success using this strategy and frequently feature this tactic in their advertising campaigns to highlight that sacrificing the brand name doesn’t mean sacrificing the quality. Not only will this build confidence in the quality of your products, it will help raise awareness of your own-brand ranges to customers who may never have considered them before.

Lifestyle Value offers even more price security for shoppers who want to pick up their essentials on a budget. Landmark’s price-marked economy range of everyday groceries and non-food products is a great way to build trust with shoppers.

Tap into this by grouping all of your

your quick guide to own-brand ranges

Lifestyle Value “Taking stock of which items fly off the shelves over others can help indicate your customers’ preferences” Lifestyle Lifestyle Value products together in an area of the store that receives a lot of traffic.

Whether this is a gondola end or a fixture near the tills, removing the need for customers to locate value products throughout the store maximises the opportunity for sale conversion.

Jon added: “Lifestyle Value ensures we have the best prices in the market, every day of the year.”

While value is a key draw for your own-brand ranges, remember it’s not always about cost. The ranges offer added choice and convenience for shoppers that will keep them coming back. The own-brand products are part of ranges that only you have, so make sure to shout about them and give due attention to range and availability.

Taking stock of which items fly off the shelves over others can help indicate your customers’ preferences, as well as identifying related own-brand products that may sell equally as well. Don’t be afraid to customise your offering. These ranges belong to you, so take ownership of them.

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ISSUE 38 2016

LSV

White Storm, Black Storm, Eridge Vale and Amber Strong

Vintners Collection

Prince Consort

Store profile

STORE PROFILE

The road to success From a tired restaurant to a sparkling new store, professional butcher Peter Rogers reveals what it takes to start a business venture from scratch

P

eter Rogers, his wife Helen and shop manager Fiona Lloyd may have been more accustomed to selling artisan cheeses, chutney, jams and cuts of meat at The Cutting Block farm shop at their nearby craft centre, but when Fiona spotted an empty unit on the busy A4103, she spoke to Peter and Helen and they couldn’t ignore its potential.

The spot, uniquely located on the only road connecting Worcester and Hereford, has historically never been home to a convenience store, but with the nearest competition over five miles away, the colleagues felt there was a gap in the market for their local community.

“We called the store Midway as it’s slap-bang in the middle

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retailer matters 45

´

Store profile

Store CV Name

Time with Lifestyle Express Staff

Features

Nearest competition

Midway Convenience Ltd, Fromes Hill, Ledbury

Since July 2016 Four, including owner Peter Rogers and manager Fiona Lloyd ATM, hot drinks machine, off-licence, newspapers Star garage, over five miles away

Trading times 7am-9pm, Mon-Sat, 9am-4pm, Sun

of the road connecting Worcester and Hereford,” said Peter, the master butcher behind The Cutting Block farm shop and now proud owner of Midway Convenience.

“If you need to get to either place you have to go on our road, so you’ve got to pass us one way or the other!” he joked.

But Peter, Helen and Fiona haven’t just relied on their enviable location to attract customers. Using strategic signage, delivering promotional flyers in the local area, offering a phone ordering service and good old word of mouth has proved a little effort goes a long way as customers have been flocking to the brand-new store that took seven months to build from scratch and opened in July.

“At first it was difficult to encourage customers to try something new, but we’re getting busier week by week,” said Manager Fiona.

“Everyone that has been in has said how lovely it is and how much they appreciate us being here. It’s so rewarding to get such

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´

Store profile

good feedback considering the hard work that went into setting it up,” she added.

Peter agreed: “Everybody that’s come in the shop is so pleased we’ve done what we have; all the locals say the store looks fantastic.”

It would be hard to argue with them. With its contemporary fixtures, modern tiled flooring and eye-catching signage, Midway ticks all the boxes of a one-stop shop for all the essentials.

Hosting dedicated zones for key convenience categories, Midway has all bases covered, with value zones, frozen and chilled sections, and an extensive and well-stocked beers, wines and spirits section, spreading across ambient, chilled and behind the counter. No detail has been overlooked; the store even hosts a card stand, perfect for the impulse purchase, alongside gift bags for presents.

AMBITIOUS

“What we liked about Lifestyle Express was that we weren’t completely governed on what we chose to stock. It was one of the big decision-makers”

Starting out in convenience retail for the first time is no easy feat, but the ambitious entrepreneurs didn’t let this put them off and worked around the clock with a dedicated team to turn the unit into the sparkling store it is today.

Following the landlord’s decision to split the vacant property in two, the trio kitted out three quarters of the plot as Midway, while working harmoniously with the managers of the Indian restaurant, which stood there previously, who downsized and moved to the adjoining quarter.

“It’s great to have the restaurant next door,” said Fiona. “Luckily for us, they don’t have an alcohol licence, so we have managed to pick up a lot of passing trade where shoppers come in to pick up their booze to have with their takeaway or drink with their meal.”

The clientele so far has been a mix of daily regulars and busy commuters travelling to the nearby towns. Alongside the thriving alcohol offering, Midway showcases a bespoke speciality stand featuring local produce. “What we liked about joining Lifestyle Express was that we weren’t completely governed on what we chose

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retailer matters 49

Store profile

to stock. It was one of the big decision-makers when choosing a fascia to run under,” Fiona admitted.

“The speciality stand that stocks local produce, including pies and cuts of meat from Peter’s farm shop, is proving to be a real point of difference, with some customers coming in especially to pick up their favourites from this counter.”

peter & fiona’s top tips...

REPUTATION

Listen to your customers

Having established a good business reputation means part of the hard work was already done when it came to Peter, Helen and Fiona setting up shop. Many of Peter’s farm shop customers have been showing plenty of intrigue in his sister business, but not the type to rest on their laurels, the trio have continued spreading the word about their store online. A well-populated Facebook page that is frequently updated informs customers of weekly offers, as well as running competitions and shouting about new services and products.

“The great value has been getting people talking,” said Fiona.

“Customers comment that compared to other local stores, our prices are competitive. This is proving to be a big selling point.”

Peter agrees that offering a fair price to customers will be a key way to ensuring the store’s success: “We want to provide good service to local people at a reasonable price.”

Ultimately, they are the ones that are going to guide you on what you need and don’t need.

Put in the hours Making sure you are a visible face and present at the store is important when building a rapport with your customers, particularly when you are starting out. Making the extra effort to chat doesn’t cost a thing and keeps customers coming back.

Persevere even when times are tough It’s been a lot of hard work to get to this point and there’s been times when we have asked ‘do we want to do this?’, but now we’re here, definitely!

peter & Fiona’s bestseller basket

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With the addition of extra features, Peter, Helen and Fiona hope to make shopping at Midway a fulfilling experience, where shoppers can get everything they need.

“Obviously, as we built it from scratch, we had no previous facilities that would be present in an established convenience store,” said Peter. “The process of getting PayPoint and a lottery machine set up has taken a little longer than expected, but it is all part of the learning curve.”

Peter says that his relationship with Blakemore Wholesale combined with being part of the Lifestyle fascia group have provided the security of extra support and advice to ensure his journey to becoming a successful retailer is a smooth one. He added: “Our Landmark BDM Matthew Wakelam has been great too. He has helped when we needed it and has been on hand to point me in the right direction.”

All you need to know…

With soft drinks targeted by the government’s sugar tax, here’s Retailer Matters’ round-up of what it means for you

I

n August, the government launched its Childhood Obesity Strategy to tackle obesity in children. Its initial focus is on shifting consumers away from products high in sugar to those that are lower and deemed healthier.

The first step is a tax on soft drinks, particularly fizzy drinks. The tax will be imposed at the point of production or importation in two bands. It is expected that total sugar content above 5g per 100 millilitres will be taxed at 18p per litre and a second, higher band for more than 8g per 100 millilitres will be taxed at 24p per litre.

This tax will be imposed from April 2018.

Examples of drinks that would currently fall under the higher rate of the sugar tax include full-strength Coca-Cola and Pepsi, Lucozade Energy and Irn-Bru. The lower rate includes drinks such as Dr Pepper,

Fanta, Sprite, Schweppes Indian Tonic Water and alcohol-free shandy. It is proposed that pure fruit juices, milk-based drinks and the smallest producers will not be taxed.

As many convenience retailers are reliant on soft drinks sales, this is likely to have a significant impact. A recent report

by Oxford Economics found that small retailers may lose 2% of their soft drinks sales revenue, with energy drinks sales declining by 9%, still and juice drinks

in the spotlight These nine categories are also being challenged to reduce sugar by 20% over the next four years: breakfast cereal; yogurts; biscuits; cakes; confectionery; breakfast baked goods, such as pastries; puddings; ice cream; and sweet spreads, such as jam and Nutella.

dropping 6% and fizzy drinks by 2%. So, what can you do to protect your sales?

Currently, more than a quarter of soft drinks sold by convenience stores will be subject to the sugar tax, accounting for 36% of small retailers’ soft drinks profits.

“The most important thing to do is plan ahead,” said Stuart Johnson, Retail Controller, Landmark Wholesale. “Start introducing low-sugar and zero products now so when the tax comes in, your chillers won’t be affected so dramatically.”

The tax could also open the door to illegal trading of sugary drinks, through cheaper, imported versions. “Introducing a tax on soft drinks in the UK creates a new opportunity for tax-avoided products to come into the UK,” warned Stuart. “We’ve seen it with tobacco and alcohol, so it pays to be aware of illegal trading on your doorstep.”

35g or 7 teaspoons The amount of sugar in a 330ml can of Coca-Cola

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retailer matters 53

Your guide to…

Providing everything for

Christmas With less than 30% of shoppers planning to do a ‘big Christmas shop’ this year, convenience retailers are in a great position to benefit from top-up shops and last-minute gifts

C

onvenience retail is a fast-moving world, so it’s never too early to start preparing for Christmas.

And with a significant number of shoppers putting off their Christmas shopping until the last minute (according to ShopperVista research), retailers should be prepared for a rush of traffic when people head out to panic-buy the essential items.

Prioritising the key seasonal products and categories, such as confectionery and gifting, without forgetting non-grocery essentials such as foil and gravy granules, is a great place to start.

At the heart of Christmas purchasing lies the confectionery category; valued at £706 million last year. With almost 40% of annual confectionery sales made in the weeks running up to Christmas, retailers are sure to see the great turnover if they promote effectively and use the right lines.

THE EARLY BIRD It’s recommended that retailers start building their confectionery displays from the start of November to encourage early seasonal sales and be stocked up on advent calendars, hitting value and premium price points.

Open up sections of the till point for impulse lines that trigger cues for seasonal shopping. Cadbury Dairy Milk Snow Balls racked up sales of £2.2m last year, so could work as a great primary line. Cadbury moulded items, such as the Dairy Milk Snowman in Vanilla Mousse and Chocolate Mousse varieties, have the novelty factor and with sales jumping by 130% last year, are proven favourites.

The advantage of small novelty products is they are great as gifts, edible decorations and stocking fillers. Without taking up vast amounts of space, they appeal to a broad range of shoppers and offer great margins.

But don’t forget boxed chocolates and tubs.

Mars Chocolate UK estimates that 74% of total Christmas confectionery sales are made up from boxed chocolates.

NON-FOOD ESSENTIALS As we head closer to December, retailers should consider essential non-food items that are sure to be in major demand.

Wrapping paper, gift bows, bottle bags, gift tags and sticky tape complement each other and provide a great opportunity for 3-for-2 or buy one get one free offers.

Merchandise these items on a gondola end to ensure maximum exposure.

A great idea is to position your display as ‘Have you got everything you need?’.

Use eye-catching POS to encourage shoppers to pick up gift-wrapping essentials, kitchen foil, traditional condiments such as cranberry sauce for their Christmas dinner, batteries for presents, or seasonally themed alcohol, such as wines and spirits, the latter of which sees 25% of its sales taking place in the last 12 weeks of the year (according to Nielsen Scantrack data).

Ultimately, this Christmas, it will pay to be on hand with the value essentials and premium gifts that your customers can pick up on impulse or last minute in a rush.

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retailer matters 55

CORE RANGE Your guide to the bestselling brand and own brand products ITEM

SIZE

SOFT DRINKS – CHILLED Boost Boost Buxton Capri Sun Orange Cherry Coke Cherry Coke Coca Cola Coca Cola Diet Coke Diet Coke Diet Pepsi Drench Pear & Blueberry Dr Pepper Dr Pepper Fanta Fruit Twist Fanta Orange Fanta Orange Fruit Shoot NAS Blackcurrant & Apple Fruit Shoot NAS Orange Highland Spring Still Irn Bru Lipton Ice Tea Peach Lucozade Caribbean Crush Lucozade Grafruitti Lucozade Orange Lucozade Original Lucozade Sport Orange Lucozade Sport Raspberry Monster Monster Ripper Monster Ultra Oasis Citrus Punch Oasis Summer Fruits Pepsi Pepsi Max Pepsi Max Pepsi Max Cherry Red Bull Red Bull Red Bull Red Bull Sugar Free Relentless Ribena Blackcurrant Ribena Blackcurrant Ribena Strawberry Rockstar Punched Guava Rockstar Xdurance Blueberry Sprite Vimto Still Volvic Volvic Sportscap Volvic Touch of Fruit Lemon & Lime Volvic Touch of Fruit Strawberry *Barrs Cola *Barrs Cola *Barrs Cream Soda *Barrs Limeade *Highland Spring Still *Irn Bru *Irn Bru *Irn Bru Sugar Free *Irn Bru Sugar Free *Irn Bru Wee Bru *Macb Peach *Macb Strawberry & Lime *Rockstar Punched Zero

500ml 250ml 750ml 330ml 500ml 330ml 500ml 330ml 500ml 330ml 600ml 500ml 500ml 330ml 500ml 500ml 330ml 275ml 275ml 500ml 500ml 500ml 380ml 380ml 380ml 380ml 500ml 500ml 500ml 500ml 500ml 500ml 500ml 500ml 600ml 330ml 600ml 473ml 355ml 250ml 250ml 500ml 500ml 288ml 500ml 500ml 500ml 500ml 500ml 500ml 1ltr 500ml 500ml 500ml 330ml 500ml 500ml 750ml 750ml 330ml 500ml 330ml 250ml 500ml 500ml 500ml

SOFT DRINKS – LIFESTYLE & LSV RANGE Lifestyle Apple Juice Lifestyle Orange Juice LSV Energy LSV Energy (Can) LSV Energy (PET) LSV Glucose Cherry

One of the Must Stock Own Brand Range

200ml 200ml 250ml 500ml 500ml 380ml

New

ITEM

SIZE

ITEM

SIZE

LSV Glucose Orange LSV Isotonic Mixed Berry LSV Isotonic Orange LSV Isotonic Tropical Berry (Blue) LSV Sugar Free

380ml 500ml 500ml 500ml 250ml

KP Dry Roasted Nuts KP Salted Nuts McCoys Cheddar & Onion McCoys Flamegrilled Steak McCoys Flamegrilled Steak McCoys Salt & Vinegar Monster Munch Beef Monster Munch Pickled Onion Pringles Original Pringles Original Pringles Sour Cream & Onion Pringles Sour Cream & Onion Pringles Texas BBQ Quavers Quavers Sensations Thai Sweet Chilli Space Raiders Beef Transform-a-Snack BBQ Walkers Cheese & Onion Walkers Cheese & Onion Walkers Classic Variety Walkers Max Paprika Walkers Prawn Cocktail Walkers Ready Salted Walkers Salt & Vinegar Walkers Snaps Tomato Wotsits Wotsits *Golden Wonder Sausage & Tomato *Golden Wonder Cheese & Onion *Golden Wonder Spring Onion *Walkers Pickled Onion

80g 90g Std Sharing Std Std Sharing Std 190g 40g 190g 40g 190g Sharing Std Sharing Std Std Sharing Std 6pk Std Std Std Std Std Sharing Std Std Std Std Std

SOFT DRINKS – AMBIENT

New

New

New

Boost Coca Cola Diet Coke Diet Pepsi Dr Pepper Fanta Orange Highland Spring Sparkling Highland Spring Still Irn Bru Lucozade Energy Orange Lucozade Energy Original Pepsi Pepsi Max Red Bull Ribena Blackcurrant Robinsons NAS Blackcurrant & Apple Robinsons NAS Orange Rubicon Mango Schweppes Lemonade Vimto Cordial Vimto Fizzy Volvic Volvic Touch of Fruit Strawberry *Barrs Cola *Irn Bru Sugar Free

1ltr 1.75ltr 1.75ltr 2ltr 2ltr 2ltr 1.5ltr 1.5ltr 2ltr 1ltr 1ltr 2ltr 2ltr 4pk 600ml 1ltr 1ltr 1ltr 2ltr 725ml 2ltr 1.5ltr 1.5ltr 2ltr 2ltr

New

1ltr 1ltr 1ltr 1ltr 1ltr 1ltr

Belvita Honey & Nut Eat Natural Almond & Apricot Kelloggs Coco Pops Bar Kelloggs Nutri-grain Strawberry Kelloggs Rice Krispies Squares Mallow Kelloggs Rice Krispies Squares Totally Chocolately KP Milk Chocolate Dips Nutella & Go

New

BISCUITS Cadbury Milk Chocolate Fingers Fox’s Chunkie Half Coated Extremely Chocolatey Cookies Jacobs Cream Crackers Jammie Dodgers Maryland Choc Chip Cookies MCV Dark Chocolate Digestives MCV Digestives MCV Hobnobs MCV Jaffa Cakes MCV Milk Chocolate Digestives MCV Milk Chocolate Hobnobs MCV Rich Tea Nestle Kit Kat Oreo Vanilla Roll Tunnocks Teacakes *Tunnocks Caramel Wafer

New

New to Core Range for 2016/2017 *Scotland only

50g 50g 20g 37g 28g 36g 32g 48g

New New

CONFECTIONERY – GIFTING 175g 200g 150g 150g 300g 300g 300g 150g 300g 300g 200g 5pk 154g 6pk 4pk

New

New

New

300g

Std Sharing Sharing Std Sharing Sharing Std Std Sharing Sharing Std

Celebrations Ferrero Rocher Milk Tray Quality Street Roses

Carton T16 Box Carton Carton

CONFECTIONERY – SHARING

CRISPS & SNACKS Burtons Fish ‘n’ Chips Butterkist Toffee Popcorn Doritos Chilli Heatwave Doritos Chilli Heatwave Doritos Cool Original Doritos Tangy Cheese Doritos Tangy Cheese Frazzles Bacon Hula Hoops BBQ Jacob’s Mini Cheddars Jacob’s Mini Cheddars

New

114g

BISCUITS – LIFESTYLE RANGE Lifestyle Custard Creams

New

SWEET SNACKS

SOFT DRINKS – LIFESTYLE RANGE Lifestyle Apple Juice Lifestyle Cranberry Juice Lifestyle Orange Juice Lifestyle Soda Water Lifestyle Tonic Water LSV Energy

New

New

Aero Mint Bassetts Jelly Babies Cadbury Eclairs Cadbury Giant Buttons CDM Dairy Milk CDM Fruit & Nut CDM Oreo Galaxy Galaxy Caramel Galaxy Minstrels Haribo Starmix Haribo Supermix Haribo Tangfastics M&M’s Peanut Maltesers Maoam Pinballs Maynards Wine Gums Nestlé Milky Bar Revels Skittles

Large Bar Large Bag Large Bag Pouch Large Bar Large Bar Large Bar New Large Bar Large Bar Pouch Large Bag Large Bag Large Bag Pouch Pouch Large Bag Large Bag Large Bar Pouch Pouch

CONFECTIONERY – CHOCOLATE Aero Mint Boost

Std Std

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ITEM

SIZE

CONFECTIONERY – CHOCOLATE CONT. . .

Bounty Cadbury Freddo Cadbury Fudge CDM Caramel CDM Dairy Milk Crunchie Double Decker Ferrero Rocher Flake Frys Turkish Delight Galaxy Galaxy Caramel Galaxy Minstrels Galaxy Ripple Kinder Bueno Kinder Bueno White Kinder Snack Bar Kinder Surprise Kit Kat 4 Finger Kit Kat Chunky M&M’s Peanut Maltesers Maltesers Teasers Mars Mars Milkyway Stars Munchies Nestlé Milky Bar Picnic Rolo Smarties Snickers Snickers Starbar Toffee Crisp Twirl Twix Twix Wispa Yorkie

Std Std Std Std Std Std Std T3 Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Duo Std Std Std Std Std Std Std Duo Std Std Std Std Xtra Std Std Std

ITEM

SIZE

ITEM

SIZE

Nestle Multi Cheerios Nestle Shredded Wheat Nestle Shreddies Quaker Oats Quaker Oats So Simple Original Honey Monster Puffs Weetabix

375g 16’s 500g 500g 12’s 320g 24’s

Lifestyle Sliced Carrots Lifestyle Tuna Chunks in Brine

300g 170g

GROCERY – SOUP

GROCERY – HOT BEVERAGES Cadburys Drinking Chocolate Coffee Mate Douwe Egberts Pure Gold Horlicks Kenco Smooth (Jar) Nescafe 3 in 1 Nescafe Azera Nescafe Cappuccino Nescafe De-Caff Nescafe Gold Blend Nescafe Original Nescafe Original Nescafe Latte Nesquik Strawberry PG Tips PG Tips Silverspoon Granulated Sugar Tetley De-Caff Tetley Tea bags Tetley Tea bags Yorkshire Tea *Nambarrie *Scottish Blend

250g 200g 95g 200g 100g 5pk 60g 10’s 100g 100g 50g 100g 8’s 300g 80’s 40’s 1kg 40’s 80’s 40’s 80’s 80’s 80’s

New

100g

New

New

New

GROCERY – HOT BEVERAGES – LIFESTYLE VALUE RANGE Lifestyle Value Sugar

500g

GROCERY – CANNED VEG, MEAT & FISH CONFECTIONERY – SUGAR Maynards Wine Gums Rowntrees Fruit Pastilles Skittles Starburst

Std Std Std Std

CONFECTIONERY – MINTS & MEDICATED Halls Soothers Blackcurrant Lockets Honey & Lemon Polo Tic Tac Mint Tic Tac Orange & Lime Trebor Extra Strong Mints Trebor Softmints Peppermint Trebor Softmints Spearmint

Std Std Std Std Std Std Std Std

CONFECTIONERY – CHEWING GUM Airwaves Blackmint Airwaves Cherry Menthol Airwaves Menthol Eucalyptus Extra Cool Breeze Extra Ice Peppermint Extra Peppermint Extra Spearmint Extra Strawberry Extra White Extra White Bubblemint

10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s

GROCERY – BREAKFAST CEREALS Alpen Kelloggs Bran Flakes Kelloggs Coco Pops Kelloggs Cornflakes Kelloggs Crunchy Nut Cornflakes Kelloggs Frosties Kelloggs Rice Krispies Kelloggs Special K Kelloggs Variety Pack

One of the Must Stock Own Brand Range

375g 500g 295g 500g 375g 375g 340g 300g 8’s

New

New

Batchelors Bigga Marrowfat Peas Batchelors Mushy Peas Batchelors Red Kidney Beans Fray Bentos Meatballs in Tomato Sauce Fray Bentos Steak & Kidney Pie Green Giant Naturally Sweet NAS Sweetcorn Green Giant Original Niblets Sweetcorn Heinz Baked Beans Heinz Baked Beans with Sausages Heinz Macaroni Cheese Heinz Ravioli Heinz Spaghetti Heinz Spaghetti Bolognese Heinz Spaghetti Hoops Hunger Breaks All Day Breakfast John West Mackerel Fillets in Sunflower Oil John West Mackerel Fillets in Tomato Sauce John West Sardines in Rich Tomato Sauce Napolina Chopped Tomatoes Princes 8 Hot Dogs Princes Beef Paste Princes Chicken Paste Princes Corned Beef Princes Ham Princes Red Salmon Princes Stewed Steak Princes Tuna Chunks in Brine Princes Tuna Chunks in Sunflower Oil Smash Original Spam Chopped Pork & Ham

300g 300g 400g 410g 475g 340g 198g 415g 415g 400g 400g 400g 400g 400g 395g 125g 125g 120g 400g 400g 75g 75g 340g 200g 213g 400g 160g 160g 176g 200g

GROCERY – CANNED VEG, MEAT & FISH – LIFESTYLE RANGE Lifestyle Baked Beans Lifestyle Chopped Tomatoes Lifestyle Garden Peas Lifestyle New Potatoes Lifestyle Plum Tomatoes

New to Core Range for 2016/2017 *Scotland only

410g 400g 300g 540g 400g

4pk 4pk 400g 400g 400g 400g 415g 415g 400g

New

GROCERY – SAUCES & CONDIMENTS

GROCERY – HOT BEVERAGES – LIFESTYLE RANGE Lifestyle Rich Roast Instant Coffee

Batchelors Cup a Soup Chicken Batchelors Cup a Soup Golden Vegetable Heinz Chicken Soup Heinz Oxtail Soup Heinz Tomato Soup Heinz Vegetable Soup *Baxters Chicken Broth *Baxters Scotch Broth *Heinz Lentil

New

Amoy Dark Soy Sauce Batchelors Pasta ‘N’ Sauce Chicken & Mushroom Batchelors Super Noodles BBQ Beef Batchelors Super Noodles Chicken Batchelors Super Rice Golden Baxters Sliced Beetroot Bisto Chicken Gravy Granules Bisto Gravy Granules Branston Original Pickle Chicken Tonight Spanish Chicken Colmans Bramley Apple Sauce Colmans Cheddar Cheese Sauce Mix Colmans Classic Mint Sauce Colmans English Mustard Colmans Parsley Sauce Mix Colmans Sausage Casserole Mix Crisp n Dry Vegetable Oil Dolmio Bolognese Extra Onion & Garlic Dolmio Creamy Tomato Pasta Bake Dolmio Original Bolognese Sauce Haywards Traditional Onions Heinz Salad Cream Heinz Tomato Ketchup Hellmanns Mayonnaise Hellmanns Mayonnaise Light HP Original Sauce Knorr Chicken Stock Cubes Lea & Perrins Worcestershire Sauce Napolina Extra Virgin Olive Oil Old El Paso Fajitas Dinner Kit Oxo Cubes - Beef Paxo Sage & Onion Stuffing Pot Noodle Chicken & Mushroom Pot Noodle Curry Sacla Green Basil Pesto Sarsons Malt Vinegar Sharwoods Korma Sauce Sharwoods Tikka Masala Sauce Tilda Basmati Rice Uncle Bens Express Basmati Rice Uncle Bens Express Egg Fried Rice Uncle Bens Express Long Grain Rice Uncle Bens Medium Chilli Sauce Uncle Bens Original Sweet & Sour Sauce

150ml 122g 100g 100g 120g 340g 170g 170g 360g 500g 250ml 40g 250ml 100g 20g 40g 1ltr 500g 500g 500g 454g 235g 460g 400g 400g 255g 8’s 150ml 250ml Kit 12’s 85g 90g 90g 190g 250ml 420g 420g 500g 250g 250g 250g 500g 500g

GROCERY – SAUCES & CONDIMENTS – LIFESTYLE RANGE

New

Lifestyle Ground Black Pepper Lifestyle Salt Lifestyle Spaghetti Lifestyle Pasta Twists Lifestyle Sunflower Oil Lifestyle Vegetable Oil

25g 750g 500g 500g 1ltr 1ltr

New

GROCERY – HOMEBAKE Ambrosia Devon Custard Ambrosia Rice Pudding Angel Delight Strawberry Carnation Evaporated Milk Del Monte Fruit Cocktail in Juice Del Monte Peach Slices in Juice Del Monte Sliced Pineapple in Juice Hartleys Best Raspberry Seedless Jam Hartleys Best Strawberry Jam Hartleys Strawberry Jelly Block

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400g 400g 59g 410g 415g 415g 432g 340g 340g 135g

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´

Core Range

ITEM

SIZE

GROCERY – HOMEBAKE CONT. . .

Jif Lemon Marmite Yeast Extract McDougalls Plain Flour McDougalls Self Raising Flour Mr Kipling Golden Syrup Sponge Puddings Nutella Robertsons Golden Shred Marmalade Rowse Honey Pure & Natural Clear Squeezable Sunpat Peanut Butter Crunchy

250ml 125g 1.25kg 1.25kg 2 x 95g 400g 454g 340g 227g

GROCERY – BABY Aptamil First Milk Aptamil First Milk Cow & Gate First Milk Cow & Gate First Milk Cow & Gate Cauliflower Cheese 7 months+ Cow & Gate Grandpa’s Sunday Lunch 4 months+ Cow & Gate Rice Pudding 7 months+ Farleys Original Rusks Huggies Pure Baby Wipes J&J Baby Lotion J&J Baby Oil J&J Baby Powder J&J Baby Shampoo Pampers Baby Dry Size 3 Pampers Baby Dry Size 4 Pampers Baby Dry Size 5 Pampers Baby Dry Size 6 Sudocrem

900g 200ml 200ml 900g 200g 125g 200g 150g 56’s 200ml 200ml 100g 200ml 22’s 20’s 16’s 17’s 60g

New

New New New New

Imodium Anti-Diarrhoea Capsules Lemsip Max All in One Lemon Lemsip Max Capsules Nurofen Express Liquid Capsules Nurofen Tablets Nurofen Strawberry for Children Panadol Advance Tablets Piriteze Allergy Tablets Pro Plus Rennie Spearmint Strepsils Honey & Lemon Lozenges Sudafed Dual Relief Congestion & Sinus Capsules Sudafed Nasal Spray

6’s 5’s 8’s 10’s 12’s 100ml 16’s 7’s 24’s 12’s 16’s 16’s 15ml

Daz Liquid Lenor Spring Awakening Fabric Conditioner Persil Non Bio Persil Small & Mighty Liquid Non Bio Surf Liquid Tropical Surf Tropical Surf Liquid Sunshine

1ltr 550ml 10 Wash 15 Wash 560ml 10 Wash 560ml

New New

New

16’s 16’s 16’s 16’s

New

1.2kg

Always Ultra Long Plus Always Ultra Night Always Ultra Normal Always Ultra Normal Plus Bodyform Ultra Normal with Wings Kotex Maxi Pad Nighttime Tampax Compak Regular Tampax Compak Super Tampax Compak Super Plus

New

Lifestyle Value Auto Washing Powder

780g

New New

New New

400ml 250ml Single 100ml 100g 5’s 200ml 250ml 250ml 150ml 250ml 250ml 250ml 150ml 75ml

NON FOOD – HOUSEHOLD Airwick Aerosol Lavender Bloo Acticlean Original Cif Lemon Dettol Surface Trigger Domestos Original Bleach Duck Liquid Fresh Fairy Wash Up Lemon Fairy Wash Up Original Finish All in 1 Flash Wipes Lemon Flash All Purpose Liquid Lemon Flash Bathroom Spray Flash Spray with Bleach Mr Muscle Lemon Kitchen Mr Muscle Oven Cleaner Mr Muscle Sink & Plug Unblocker Mr Muscle Window Mr Sheen Original Shake ‘n’ Vac Citrus Blossom

PERSONAL CARE & MEDICINES – LIFESTYLE RANGE Lifestyle Aspirin Tub Lifestyle Paracetamol Blister Pack Lifestyle Ibuprofen Blister Pack Lifestyle Paracetamol Tub

New

NON FOOD – LAUNDRY – LIFESTYLE VALUE RANGE

240ml Twin 250ml 500ml 750ml 750ml 433ml 433ml 13’s 40’s 500ml 500ml 500ml 750ml 300ml 1ltr 750ml 300ml 500g

New

New

NON FOOD – HOUSEHOLD – LIFESTYLE RANGE New

PERSONAL CARE & MEDICINES – FEMININE HYGIENE

PET CARE – DOG – LIFESTYLE VALUE RANGE Lifestyle Value Dog Food Beef

SIZE

Balsam Shampoo Raspberry Carex Handwash Original Colgate Toothbrush Twister Colgate Toothpaste UCP Dove Cream Bar Gillette Blue II Fixed Disposable Razors Gillette Shave Gel Sensitive Head & Shoulders Shampoo Classic Clean Listerine Coolmint Mouthwash Lynx Bodyspray Africa Lynx Showergel Africa Radox Showergel Refresh Silvikrin Hairspray Maximum Sure APD Active for Men Sure APD Crystal Clear Aqua Compressed

PET CARE – DOG 1.35kg 1.35kg 150g 3’s 2’s 400g 10’s 385g 1.2kg 400g

ITEM

PERSONAL CARE & MEDICINES – TOILETRIES

100’s 12’s

Bakers Complete Beef & Veg Bakers Complete Chicken & Veg Cesar Turkey & Lamb Pedigree Dentastix Pedigree Jumbone Pedigree Original Pedigree Schmackos Beef Pedigree Chicken Winalot Chicken in Jelly Winalot Chicken in Jelly

SIZE

New

GROCERY – BABY – LIFESTYLE RANGE GROCERY – BABY – LIFESTYLE RANGE Lifestyle Cotton Buds Lifestyle Nappies Size 5

ITEM

12’s 10’s 16’s 14’s 14’s 10’s 20’s 20’s 20’s

Lifestyle Clingfilm 350mm Lifestyle Disinfectant Lifestyle Firelighters Lifestyle Heavy Duty Refuse Sacks Lifestyle Kitchen Foil 300mm Lifestyle Press ‘n’ Seal Sandwich Bags Lifestyle Soap Pads Lifestyle Swing Bin Liners Lifestyle Thick Bleach Lifestyle Wash Up Liquid Original

25m 1ltr 14’s 10’s 7.5m 50’s 10’s 20’s 750ml 500ml

NON FOOD – HOUSEHOLD – LIFESTYLE VALUE RANGE Lifestyle Value Dishcloths

5’s

CHILLED & FROZEN – CHILLED PET CARE – CAT

NON FOOD – PAPER

Dreamies Chicken Felix Pouch Fish Selection Felix Pouch Mixed Favourites in Jelly Felix AGAIL Ocean Feast Go Cat Tuna, Herring & Veg Gourmet Perle Pouch Chicken Sheba Salmon Thomas Cat Litter Whiskas Chicken Whiskas Chicken Pouch Whiskas Complete Chicken Whiskas Fishermans Choice Whiskas Pouch Poultry

60g 12pk 12pk 12pk 340g 85g 85g 5ltr 390g 100g 340g 12pk 12pk

New New

New

60 retailer matters

ISSUE 38 2016

10’s 16’s 16’s 150ml 150ml 15g 100ml 80ml single 6’s 16’s 150ml

4 Roll 4 Roll 4 Roll 2 Roll 2 Roll Single 9’s 80’s 100’s

New New

NON FOOD – PAPER – LIFESTYLE RANGE Lifestyle Kitchen Roll White Lifestyle Softest Toilet Tissue White Lifestyle Softest Toilet Tissue White

PERSONAL CARE & MEDICINES – MEDICINE Alka Seltzer Original Anadin Extra Caplets Beechams All in One Tablets Benylin Chesty Coughs Original Benylin Tickly Coughs Original Bonjela Baby Teething Gel Calpol Sugar Free Calpol Sugar Free Six Plus Chapstick Classic Original Lip Balm Durex Extra Safe Condoms Gaviscon Double Action Mint Tablets Gaviscon Original Aniseed Liquid

Andrex Natural Andrex Quilts White Andrex White Andrex White Andrex Quilts White Fiesta Kitchen Towel Kleenex Balsam Pocket Tissues Kleenex Balsam Regular Kleenex for Men

2 Roll 4 Roll 2 Roll

NON FOOD – PAPER – LIFESTYLE VALUE RANGE New

Lifestyle Value Kitchen Towel Lifestyle Value Toilet Tissue White

4 Roll 4 Roll

New New

NON FOOD – LAUNDRY

New

Bold 2 in 1 Lavender & Camomile Ariel Liquitabs 3 in 1 Bold Liquitabs 2 in 1 Comfort Fabric Conditioner Original Blue Comfort Fabric Conditioner Pure Daz Go Pods Daz Auto Regular

New New New New

10 Wash 12’s 12’s 750ml 750ml 12’s 10 Wash

New New

Cathedral City Mature Cheddar Cheestrings Original Singles Copella English Apple Dairylea Dunkers Jumbo Tubes Elmlea Double Flora Original Fridge Raiders Roast Kraft Philadelphia Lurpak Mattessons Crumbed Ham Mattessons Wafer Thin Ham Muller Corner Strawberry Muller Light Strawberry Peperami Original Richmond Skinless Sausage Richmond Thick Sausage Rustlers Chicken Sandwich Rustlers Quarter Pounder Tropicana Original Tropicana Original Tropicana Smooth Tropicana Smooth Utterly Butterly Walls 8 Rashers Smoked Back Bacon Walls 8 Rashers Unsmoked Back Bacon Walls Chicken & Bacon Slice Walls Chicken & Mushroom Slice Walls Chicken Tikka Slice Walls Sausage Roll

One of the Must Stock Own Brand Range

New

200g 21g 330ml 47g 284ml 500g 60g 200g 250g 120g 100g 150g 175g 25g 213g 454g 150g 190g 850ml 330ml 850ml 330ml 500g 260g 260g 180g 180g 180g 140g

´

New to Core Range for 2016/2017 *Scotland only

Core Range

ITEM

SIZE

ITEM

SIZE

CHILLED & FROZEN – CHILLED CONT . . .

CIGARETTES – NO3 (OWN BRAND) RANGE

Wyke Farm Ivy’s Farmhouse Butter Block Yazoo Banana Yazoo Chocolate Yazoo Strawberry

No.3 KS No.3 KS No.3 SK No.3 SK

200g 475ml 475ml 75ml

CHILLED & FROZEN – LIFESTYLE RANGE

TOBACCO

Lifestyle Mature Cheddar White or Coloured Lifestyle Mild Cheddar White or Coloured Lifestyle UHT Skimmed Milk Lifestyle UHT Semi Skimmed Milk Lifestyle UHT Whole Milk

Amber Leaf Amber Leaf Gold Leaf Golden Virginia Holborn Yellow Sterling RYO Sterling RYO

200g 200g 1ltr 1ltr 1ltr

New New New

CHILLED & FROZEN – FROZEN Aunt Bessies 12 Yorkshire Puddings Aunt Bessies Homestyle Roast Potatoes Ben & Jerrys Cookie Dough Birds Eye 12 Cod Fish Fingers Birds Eye 4 Chicken Burgers Birds Eye Chicken Curry Birds Eye Garden Peas 860g Birds Eye Chicken Dinner Birds Eye Stir Your Senses Tagliatelle Birds Eye Beef Lasagne Birds Eye Harry Ramsden Cod & Chips Dinner Birds Eye Chicken Pie Birds Eye 4 Original Burgers Birds Eye 14 Chicken Dippers Birds Eye 2 Crispy Chicken Birds Eye Harry Ramsden 2 Cod in Batter Birds Eye 2 Cod in Breadcrumbs Birds Eye Steam Fresh Sunshine Mixed Veg Birds Eye 10 Potato Waffles Cadbury Dairy Milk Buttons Cones Chicago Town 2 Deep Dish Pepperoni Pizzas Chicago Town 2 Four Cheese Pizza Chicago Town Takeaway Pepperoni Plus Dr Oetker Mozzarella Pizza Dr Oetker Ristorante Pizza Speciale Haagen-Daaz Strawberry Cheesecake Jus-Rol Puff Pastry Sheet Kershaws Big Breakfast McCain Oven Chips McCain Home Chips McCain Micro Chips McCain 4 Jacket Potatoes Rowntrees Fruit Pastilles Lollies Viennetta Vanilla Wall’s Magnum Classic Walls Magnum White Walls Carte D’Or Strawberry Walls Soft Scoop Vanilla Young’s Admiral Pie Young’s 4 Cod Fish Cakes

pack pack carton pack pack pack pack pack pack pack pack sgl pack pack pack pack pack pack pack pack pack pack pack pack pack carton pack pack pack pack pack pack pack pack pack pack tub tub pack pack

New

BEER

New

Becks Budweiser Bottle Budweiser Can Carling Can Carling Pint Can Carlsberg Can Carlsberg Export Can Carlsberg Export Bottle Carlsberg Special Brew Can Cobra Cobra Can Coors Light Can Corona Bottle Crabbies Alcoholic Ginger Beer Desperados Desperados Fosters Can Fosters Gold Bottle Fosters Pint Can Guinness Draught Can Heineken Heineken Can Holsten Pils Can John Smiths Extra Smooth Can Kronenbourg 1664 Can Newcastle Brown Ale Old Speckled Hen Peroni Bottle Peroni Bottle Red Stripe Can San Miguel Bottle San Miguel Bottle San Miguel Can Skol Sharps Doom Bar Stella Artois Bottle Stella Artois Bottle Stella Artois Can Stella Artois Can Stella Artois Pint Can Tyskie Can *McEwans Export Can *Miller Genuine Draft Bottle *Tennents Can *Tennents Can *Tennents Pint Can *Tennents Special Ale Can

New New New New New New New New New New New New New

New New

New New New New

New New New New

New New New

New

TOBACCO – CIGARETTES B&H Blue KS B&H Blue SK Carlton SK Carlton SK JPS Blue KS Lambert & Butler KS Lambert & Butler KS Lambert & Butler Blue KS Marlboro Gold KS Marlboro Gold KS Players SK Players SK Players KS Rothmans KS Sovereign KS Sovereign SK Sovereign KS Sovereign SK Sterling KS Sterling Fresh Taste on Demand KS Sterling Fresh Taste on Demand KS Sterling KS Sterling SK Sterling SK

62 retailer matters

ISSUE 38 2016

17’s 17’s 19’s 10’s 19’s 20’s 10’s 19’s 20’s 10’s 18’s 10’s 18’s 17’s 17’s 17’s 10’s 10’s 10’s 17’s 10’s 17’s 17’s 10’s

New New

New

New

CIDER

New

Bulmers Red Berries & Lime Bulmers Zesty Blood Orange Crumpton Oaks Frosty Jacks Henry Westons Vintage K Cider Koppaberg Mixed Fruit Koppaberg Strawberry & Lime Magners Original Magners Original Can Rekorderlig Strawberry & Lime Scrumpy Jack Stella Cidre Stella Cidre Raspberry Strongbow

New New New New

New New New

19’s 10’s 19’s 10’s

50g 25g 12.5g 25g 20g 20g 9g

ITEM

SIZE

Strongbow Pint Can Strongbow Strongbow Dark Fruits Strongbow Pear Strongbow Cloudy Apple

4pk 2ltr 4pk 4pk 4pk

New

CIDER – AMBER STRONG, ERIDGE VALE, WHITE & BLACK STORM (OWN BRAND)

New New New New

Amber Strong Black Storm Eridge Vale White Storm White Storm White Storm

4pk 500ml 2ltr 2ltr 1ltr 500ml

WINE – WHITE 6pk 6pk 4pk 4pk 4pk 4pk 4pk 6pk 4pk 660ml 4pk 4pk 4pk 500ml 3pk 650ml 4pk 6pk 4pk 4pk 650ml 4pk 4pk 4pk 4pk 550ml 500ml 620ml 4pk 4pk 660ml 4pk 4pk 8pk 500ml 660ml 6pk 4pk 8pk 4pk 4pk 4pk 4pk 4pk 8pk 4pk 4pk

568ml 568ml 2ltr 2ltr 500ml 4pk 500ml 500ml 568ml 4pk 500ml 4pk 568ml 568ml 4pk

New

New New

New

Barefoot Pinot Grigio Black Tower Rivaner Blossom Hill White Brancott Estate Sauvignon Blanc Casillero Del Diablo Sauvignon Blanc Echo Falls Chardonnay Echo Falls Fruit Fusion Summer Berries Echo Falls Pinot Grigio Echo Falls White Hardys VR Chardonnay Hardys VR Pinot Grigio Isla Negra Sauvignon Blanc Jacobs Creek Chardonnay Jacobs Creek Pinot Grigio Jacobs Creek Semillon Chardonnay Lindemans Bin 65 Chardonnay Turner Road Chardonnay Pinot Grigio Wolf Blass Yellow Label Chardonnay

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

New

New

New

WINE – WHITE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Collection Australian Chardonnay Vintners Collection Australian Pinot Grigio Vintners Collection Californian Chardonnay Vintners Collection Chilean Sauvignon Blanc Vintners Collection Italian Pinot Grigio

75cl 75cl 75cl 75cl 75cl

WINE – WHITE – PREMIUM OWN BRAND The Shallows New Zealand Sauvignon Blanc

75cl

WINE – RED

New

New

Barefoot Merlot Blossom Hill Red Campo Viejo Tempranillo Echo Falls Red Hardys VR Merlot Hardys VR Shiraz Isla Negra Cabernet Sauvignon Isla Negra Merlot Jacobs Creek Grenache Shiraz Jacobs Creek Shiraz Cabernet Lindemans Bin 50 Shiraz Lindemans Shiraz Cabernet Sauvignon Trivento Malbec Turner Road Cabernet Sauvignon Merlot Wolf Blass Yellow Label Cabernet Sauvignon Wolf Blass Yellow Label Shiraz Yellow Tail Shiraz

75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl 75cl

New

New New New

WINE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Collection Australian Shiraz Vintners Collection Californian Merlot Vintners Collection Chilean Cabernet Sauvignon

75cl 75cl 75cl

WINE – RED – PREMIUM OWN BRAND Don Fabian Spanish Rioja

75cl

WINE – ROSE New

Barefoot White Zinfandel Blossom Hill White Zinfandel Echo Falls Rosé Echo Falls White Zinfandel Gallo White Grenache

One of the Must Stock Own Brand Range

New

75cl 75cl 75cl 75cl 75cl

New to Core Range for 2016/2017 *Scotland only

This listing is believed correct at time of printing. E&OE.

´

Core Range

ITEM

SIZE

WINE – ROSE CONT . . .

Gallo White Zinfandel

75cl

WINE – ROSE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Collection Californian White Zinfandel

75cl

WINE – SPARKLING Asti Martini Jacobs Creek Sparkling White Pinot Noir

75cl 75cl

WINE – SPARKLING – PREMIUM OWN BRAND Prosecco Santa Loretta

75cl

WINE – FORTIFIED WINE Cockburns Fine Ruby Port Croft Original Harveys Bristol Cream Martini Bianco Martini Extra Dry QC Cream QC Medium Stones Ginger Wine Taylors Select Port

75cl 75cl 75cl 75cl 75cl 70cl 70cl 70cl 75cl

WINE – SPARKLING PERRY Lambrini Lambrini Lambrini Cherry

1.5ltr 75cl 1.5ltr

WINE – BELLARINI (OWN BRAND) RANGE Bellarini

1.5ltr

SPIRITS & ARTDS – SPIRITS Bacardi

70cl

ITEM

SIZE

ITEM

SIZE

Bacardi Baileys Bells Whisky Bells Whisky Captain Morgan Captain Morgan Spiced Chivas Regal Courvoisier Disaronno Glenfiddich Glens Vodka Glens Vodka Gordons Gin Gordons Gin Jack Daniels Jack Daniels Jagermeister Jameson Malibu Russian Standard Smirnoff Smirnoff Southern Comfort The Famous Grouse The Famous Grouse Three Barrels Brandy Tia Maria *Drambuie *Famous Grouse *Glayva *Highland Park *Isle of Jura *Martell *OVD Rum *OVD Rum *Whyte & Mackay

35cl 70cl 70cl 35cl 70cl 70cl 70cl 70cl 50cl 70cl 70cl 35cl 70cl 35cl 70cl 35cl 70cl 70cl 70cl 70cl 70cl 35cl 70cl 70cl 35cl 70cl 70cl 70cl 20cl 70cl 70cl 70cl 70cl 70cl 35cl 70cl

*Whyte & Mackay *Whyte & Mackay

35cl 20cl

SPIRITS & ARTDS – PRINCE CONSORT (OWN BRAND) RANGE Prince Consort Brandy Prince Consort Brandy Prince Consort Gin Prince Consort Vodka Prince Consort Vodka Prince Consort Whisky Prince Consort Whisky

New

70cl 35cl 70cl 70cl 35cl 70cl 35cl

ARTDS Gordons Gin & Tonic Jack Daniels & Cola Morgans Spiced & Cola Smirnoff & Cola Smirnoff & Cranberry Smirnoff Ice Smirnoff Ice WKD Blue WKD Blue WKD Blush

250ml 330ml 250ml 250ml 250ml 70cl 4pk 70cl 4pk 70cl

LIGHT SPIRITS (OWN BRAND) RANGE V*dgrad V*dgrad

1ltr 70cl

New New New

New

One of the Must Stock Own Brand Range New to Core Range for 2016/2017 *Scotland only

This listing is believed correct at time of printing. E&OE.

coming next issue...

Service with a smile How to boost your customer service skills

Sweet talk

10-point tick list Give your store a new lease of life on a budget

All about the money

Your steps to in-store bakery

Why Value is your best offer for the new year

64 retailer matters

Why confectionery is THE category to get right for spring

Bake it happen

17 for 2017 Our top tips and tricks to make and save money

ISSUE 38 2016

New

New

Lowdown THE

All You Need for Christmas

All Yo Need u for Chr istm a

s

Sav e u p

to

£40 on th e Top 1 2

The Landmark Wholesale team have been busy again making sure that you have the best offers and the best savings to be Christmas-ready

G

ive your customers a cracker this Christmas with the best-known brands at fantastically festive low prices.

As temperatures plummet, your customers will be turning their attention to Christmas. It’s the most important date on the retail calendar and Landmark Wholesale has the perfect money-saving

promotion for you to treat your customers to as they stock up on their festive essentials.

SELL AND SAVE In the spirit of Christmas, the team at Landmark Wholesale have done all the hard work for you, so you can offer your customers the Top 12 bestselling products at lower prices. Not only that, but if you buy

all 12 bestsellers, you’ll save an extra £40.

Plus, if you’re a member of the Cash Back Club, you will also earn £25 Cash Back.

The All You Need for Christmas promotion is available exclusively in Landmark Wholesale member depots from 14 November to 31 December 2016.

Cash Back Club members also receive an extra

£25

66 retailer matters

ISSUE 38 2016