Retailer Matters 42, Jul/Aug 2017

Retailer Matters

Issue

42 Jul/Aug 2017

The magazine exclusively for Lifestyle Express retailers

DON’T MISS

It’s summer!

Make the most of the bestsellers as the sun shines

take the biscuit Get your range right or watch your sales crumble

Unlock your potential

How one retailer thought creatively to open his dream store

Ex cl fr usi om ve ly

Fresh thinking

Brush up your skills with the Lifestyle Learning Academy

Plus. . . RETAILER STORIES n INDUSTRY NEWS n LATEST MUST-STOCK PRODUCTS RM42_p01_Cover_v4.indd 1

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Welcome… …to the latest edition of Retailer Matters. As I write, it’s looking like we’re set for some glorious Retailer Matters is published six times a year by The Bright Media Agency, The Old Bank, 2 Cross Street, Enderby, Leicestershire, LE19 4NJ, on behalf of Landmark Wholesale.

FOR LANDMARK

Stuart Johnson FOR THE BRIGHT MEDIA AGENCY

Editor Stephenie Shaw Head of Design Emma Bramwell Contributor Jon Freeman Head of Commercial Development Adam Turner Publisher David Shaw TO ADVERTISE

Please contact Adam Turner: 0116 296 0214 or adam@thebrightmedia agency.com TO DISCUSS EDITORIAL

Please contact Stephenie Shaw: 0116 296 0133 or stephenie@thebright mediaagency.com Disclaimer: All prices listed are correct at the time of going to press, but may be subject to change.

sunshine for the summer.

This time of year with its lazy days and warm evenings is perfect for impromptu picnics in the park, BBQs and evenings spent outdoors. As the temperatures go up, so too can your sales if you offer what your customers are looking for when it comes to spontaneous summer get togethers.

Of course it couldn’t be summer without looking at those essential big sellers: ice cream, chilled beers and soft drinks. Follow our advice on page 19 to discover how to make the most of the stars of your shelves this summer.

Recent research has shown that a major challenge for retailers is training – for themselves and for

THE

their staff. We’ve listened and I’m delighted that we have the perfect solution. The Lifestyle Learning Academy provides you and your staff with online training to boost your skills, drive up sales and better serve the needs of your customers. Oh, and it’s completely free, only takes a few minutes per module and can be done from your smartphone.

Find out how to get started on page 35.

Here’s to a wonderfully profitable summer!

Stuart Johnson Retail Controller, Landmark Wholesale

LEARN ING AC ADEMY

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get in touch, share your news If you have news, top tips or ideas for features, get in touch with Retailer Matters.

Just email

retailermatters@ thebrightmediaagency. com ISSUE 42 2017

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Contents 11

14 39 07 N eed to know

The latest news, views and product insights from around the industry

11 ones to watch

Our round-up of the latest must-stock products from biscuits to beers

39 Store profile Behind the scenes of a brand new store as it opens for the first time

46 Old vs new

Never underestimate the power of kerb appeal to attract new customers

49 Think ahead

Back to school and Halloween are two major dates on the retail calendar.

Forget them at your peril

53 core range

When it comes to stocking the bestselling products, it pays to get it right

60 next issue

Your guide to what’s coming up in September

62 The lowdown The latest facts and figures about the convenience sector

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24

on the cover

Thanks to cover star Mark Sykes from Lifestyle Express, Pant Waen (p24)

14 Biscuits ummer 19 Sessentials

Are you making the most of this tasty category?

As the temperatures rise, so too should your sales.

Are you focusing on the big summer sellers?

24 store profile

For one retailer. converting a car showroom to a store put his business in pole position

rush up on 35 Byour skills

46

Your guide to the brand new Lifestyle Learning Academy

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Need to know

C-stores growth outpaces supermarkets The UK’s love affair with convenience stores continues to strengthen with sales growing faster than those of the main supermarkets WHEN IT COMES to sales growth, convenience stores are outperforming the UK’s larger supermarkets, according to two major pieces of market research.

The latest Kantar Worldpanel research showed that for 12 weeks to 21 May, sales were up by 7.1% to a staggering £517m in symbol and independent convenience stores, in contrast to sales falling in the latter part of 2016.

The four big supermarkets, Tesco, Asda, Sainsbury’s and Morrisons, have performed well with growth of between 0.9%

and 1.9% but less impressively than those of the symbols and independents. The discounters, however, saw a combined growth of 19.2% year on year to achieve a record market share of 12%.

Overall, grocery sales have seen their best performance since September 2013 and own label was revealed as a major source of growth for retailers, with sales up 6% year on year.

Nielsen research agrees with this positive news, showing that 26% of all grocery sales are through convenience stores.

Food to go remains a hot offer for stores IF CONVENIENCE RETAILERS develop their food-to-go offer, they’re more likely to attract younger shoppers, says new research by the IGD grocery industry think tank.

Nearly one-third of 18–25 yearolds bought food-to-go on their last shopping trip, compared with 13% of older age groups, the research showed.

It also discovered that almost half (48%) of 18–25 year-olds bought food-to-go in convenience stores, compared with just a quarter of other shoppers.

The research shows food-to-go is set to be worth more than £21bn by 2021 and retailers need to think about their offer and how it is merchandised, to capture the younger consumer spend.

These younger consumers are also more interested than older shoppers in stores offering expanded food-to-go ranges, with half wanting to see more vegetarian ranges and 41% wanting more vegan options. There is also increased demand among 18–25 year-olds for more dairy ranges (39%) and gluten-free products (35%). ➥

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Need to know

What’s hot…

Are pubs in decline?

Mother’s ruin?

Often seen as a nation of drinkers, Britain may be losing its love of drinking in bars, pubs and restaurants, the latest Office for National Statistics lifestyle survey suggests.

In a poll of 8,000 Brits, just under 60% had had a drink in the previous week, the lowest rate since the survey began in 2005. Of those who hadn’t had a drink, half were tee-total.

Surprisingly, young people

When stocking your shelves, consider your gin lines carefully as 40 million bottles were bought last year, a rise of 12%. Look at the bestsellers, own brand value options, flavoured gins and premium mixers.

Club Tropicana

1990s favourite Malibu is returning to our TV screens as part of a ‘because summer’ campaign.

Targeted at 18–24 year-olds, expect to see sales of Malibu lines rise following the run of adverts.

Stock up now

Green means go

Thanks to poor harvests and relentless demand, the price of avocados looks set to double this summer. Since the start of 2017, the wholesale price of the increasingly popular fruit has soared by 50%.

What’s not…

Wine up

The average price of a bottle of wine has passed £5.50 for the first time, and more rises look likely as the impact of Brexit is felt. The Wine and Spirit Trade Association said that the fall in the pound and increase in excise tax have pushed up prices.

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emerged as some of the least likely to have had a drink that week. Fewer than half of people aged 16 to 24 had had a drink, compared with nearly two-thirds of 45–64 year-olds.

The increase in drinking since the 1960s has been largely driven by the rise in boozing at home – twice as much alcohol is now bought from shops than in bars, pubs and restaurants.

Are your BBQ sales sizzling?

SO MANY of us associate summer evenings with one thing – barbecues. Last year, more than 115 million barbecues took place – an increase of 8.4% from the year before – and as Britain’s fickle weather means barbecues are often planned last minute, this is a great opportunity for convenience retailers. But are you making the most of it?

Think about what your

customers will be looking for, such as bread rolls, sauces, sausages, burgers and snacks.

Where practical, place them at the front of your store alongside a display of disposable barbecues and create a feature. Inspire your shoppers, make it easy for them to grab everything they need in one place and they’ll spend more.

Dining alfresco and BBQs are worth a staggering £7.1bn in the UK so offering products your customers are looking for is essential.

The latest Landmark promotion offers smokinghot deals on products including 12 bestselling drinks such as Smirnoff vodka, Gordon’s gin, Dr Pepper, Santa Loretta Prosecco and Coors Light. Buy one of every SKU and save even more.

If you’re a Lifestyle Express Cash Back Club member, you’ll also get cash back.

What’s not to love? Look out for the offer in depot, 10–29 July 2017.

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In the know James Lowman, Chief Executive at Association of Convenience Stores, talks about solutions to rising staff costs

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t the time of writing, as a nation we’re still unclear about the next government. Whoever it is that forms a government, one thing is certain – employment costs will be going up in that period. The main parties have committed to varying promises on wages, ranging from a target of 60% of median earnings for the existing National Living Wage to a £10 minimum wage for all workers by 2020, but all propose increases that will have an impact on thousands of convenience store businesses.

We know that stores are already under pressure to cut staff costs, with 74% of retailers already having to reduce the number of staff hours in their business as a result of the National Living Wage, and expectations about increasing staff hours in the future at an almost three-year low. As a result, many stores are likely to reach a

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fork in the road, where they will either have to invest in technology to reduce staffing costs through self-service tills and other automated systems, or double down on the importance of their staff and the value that they bring to customers.

On a recent study tour, we saw both options in stores that were trading successfully but with very different business models. One had a single member of staff on the shop floor looking after eight self-service tills, while the other had staff facilitating tastings, running a coffee counter and serving customers. These stores were just a few hundred yards away from each other which shows that it’s not just location and size that’s important, it’s knowing your customer base and how they will react to change. There is no single correct answer to the question but as wage rates continue to rise, retailers will have to strike the right balance between technology and staff to ensure that they meet the needs of their customers.

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Ones TO watch Stock up on these hot sellers to drive up sales and footfall this summer

Getting fruity

Aimed at younger women who are just starting to explore the wine category, Blossom Hill Spritz looks set to make a splash this summer. Available in three different flavours: Elderflower & Lemon, Raspberry & Blackcurrant and Cherry.

Beer goes gluten free

Going nuts

Peroni Nastro Azzurro has launched a new gluten-free beer.

Using the same high-quality ingredients as regular Peroni and without compromising on taste, it just has the gluten removed. With forecasts predicting that over the next few years the gluten-free beer market will grow at more than 40%, expect this product to be in high demand.

UK retailers can now get their hands on the number-one American nut brand, Planters. The $2bn brand has launched a range for both health-conscious and taste-conscious snackers to combat the post-lunch slump or as an evening snack. The range, in striking blue packaging, starts at PMPs of £1 and £1.30.

Thirsty work

Perfect for consumers looking to quench their thirst without loading up on calories, sugar or sweeteners, Lifestyle Apple Burst and Orange Burst offer retailers a healthy alternative that can be chilled or ambient.

RRP 95p.

Sharing is caring

To complement the ever-popular Thai Sweet Chilli flavour, Walkers has launched Sensations Roasted Chicken and Thyme as an addition to its popular £1 sharing range.

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Ones TO watch Think thin

Keen to offer a healthier version of their much-loved chocolate digestives, McVitie’s has launched a healthy version, Digestive Thins. Perfect for heath-conscious consumers looking for an indulgent treat, Digestive Thins are just 31 calories per biscuit and are available in milk chocolate, dark chocolate and milk chocolate cappuccino.

RRP £1.79 for a 180g pack.

In-cider information Having driven 20% of the growth in the flavoured cider category, Smirnoff Cider has now released a delicious new flavour: Mandarin and Pink Grapefruit. This goes with the existing two cider flavours: Raspberry and Pomegranate and Passionfruit and Lime. All are available as 8x500ml bottles, pricemarked at £1.99 each.

Want a little Xtra?

Hot on the heels of the bestselling original, Irn-Bru Xtra is a brand new, fuller-flavoured variant, packed with taste but absolutely no sugar. This soft drink is likely to be in high demand with TV advertising starting in June as part of a heavyweight £5 million brand investment. 330ml cans RRP 60p, 500ml bottles £1.15, 2l bottles £1, for a limited period only.

Boozefree beer Heineken’s master brewers have spent years exploring, brewing and tasting before they finally created this ‘great-tasting alcohol-free beer’. Defined by its refreshing fruity notes and soft malty body, Heineken 0.0% is a great alcohol-free option for those who choose not to booze.

Available as 4x330ml, RRSP £3.25.

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Sizing it up

Branching out into new pack formats, Pringles have launched a 70g £1 PMP pack in four top flavours to sit alongside the current 40g and 200g packs.

Creating a monster?

Available in a 550ml resealable bottle and three distinct flavours, Tropical Thunder, Mean Green and Manic Melon, Monster Hydro offers consumers the combination of refreshment with energy. PMP £1.09.

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Biscuits

Crunch time 14 retailer matters

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Biscuits go hand in hand with a cuppa and are one of the nation’s favourite snacks but it can be a tricky range to get right. All it takes is a few simple steps to maximise the category’s sales potential

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t’s a well-known fact that the biscuit category offers a huge opportunity for convenience retailers, with the top 10 biscuit SKUs collectively worth £10m in annual sales. However, more than 50% of independent retailers are not stocking them. So how to put this right?

The first rule of the biscuit category is to start with the Core Range, recommends Stuart Johnson, Retail Controller, Landmark Wholesale. “Lifestyle Express has made life easy for retailers by identifying the products that you need to stock to ensure you have all the family favourites,” he said. “Use this and insight gained on the bestsellers in your store when selecting stock and you’re guaranteed to have the right products on your shelves to boost sales.”

ATTENTION-GRABBING

Biscuits is an impulsive category, so make your fixture impossible to miss. Use eye-catching signage and, if possible, site it as close to the front of your store as you can.

Clearly section your fixture so that similar biscuit types are all together, for example everyday family favourites, treat and savoury. As a guide, family favourites, such as the McVitie’s range, should be at eye level so that customers can see them straight away, with own-brand alternatives alongside them to communicate value.

Use the Lifestyle Express planogram to guide you on where to stock products for

“Start with the Core Range and use insight gained on the bestsellers in your store when selecting stock and you’re guaranteed to have the right products to boost sales”

maximum impact. The quicker and easier customers can see what they want, the better.

Take time to assess how your customers shop. Highlight a variety of options for all shopper missions, including treat and on-the-go, for example breakfast biscuits, and stock a variety of pack sizes to appeal to the little-but-often and on-the-go shoppers.

Customers continue to be driven by value, so make sure your prices are clear, especially special offers, and that you stock a strong selection of price-marked packs. Highlight this value message with bold and bright signage that customers can’t fail to see.

BE CREATIVE

Site promotions off shelf, either on the gondola end or in promotional dump bins but always remember to highlight your

promotions with POS. Place a sign on your hot beverage fixture saying ‘Don’t forget the biscuits’.

As with all categories, showcasing new products, such as McVitie’s Digestives Thins, a thin and light version of the brand’s big seller, will draw customers in and show that you’re on top of the latest trends. Make them stand out on the shelf by using signage that shouts ‘new’ to boost impulse sales ➥

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Biscuits

as customers are always tempted by something different.

Place carefully selected new products at the till point to capitalise on consumers looking to try something new.

Customers can’t fail to notice them on a counter display unit as they’re waiting to be served or while their transaction is going through. Maximise this opportunity by filling the space with products on special offer and price-marked packs to cash in on those last-minute impulse purchases. You could also include a sign here that directs shoppers to the main biscuit aisle.

category must-stocks for 1m fixture

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BOOST THOSE SALES

Use every opportunity to draw customers to your biscuit range. A great way to do this is cross-merchandising, so site teas and coffees next to your biscuit fixture. If this isn’t possible, stock a selection of bestselling favourites, such as McVitie’s Digestives and Maryland Cookies, next to your teas and coffees. Alternatively, create a display of biscuits with hot drinks and cordials. You could even promote cross-category deals with a ‘buy a box of tea, get a pack of biscuits half price’ offer. Theme your display; a summer afternoon tea, for example. “You could create some in-store theatre by laying out a table with cups and saucers, plates and fresh flowers,” said Stuart. “Stores that create great displays always see an uplift in associated sales.”

Remember that the key to sales success is managing stock. Your shelves need to be as full as possible at all times because there are few things more frustrating for shoppers than empty spaces. If they can’t get what they want, they will shop elsewhere and may not come back.

It’s essential that retailers get their range right, so stock the bestselling products, make the fixture easy to shop, and watch that basket spend increase.

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When it comes to picking your range, always start with the guaranteed best sellers. The Lifestyle Express Core Range is the ideal starting point as these sweet treats are proven to be the most popular in the category. Just adjust your range according to the space you have available.

1 Fox’s Chunkie Cookies Milk Chocolate 2 Bahlsen Choco Leibniz Milk 3 Cadbury Milk Chocolate Fingers 4 Tunnock’s Milk Chocolate Tea Cakes 5 Tunnock’s Milk Chocolate Caramel Wafer Biscuits 6 McVitie’s Milk Chocolate Hobnobs 7 McVitie’s Milk Chocolate Digestives 8 Twix Fingers

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9 McVitie’s Gold Chocolate Biscuit Bar 10 KitKat 11 McVitie’s Hobnobs 12 McVitie’s Digestives 13 McVitie’s Rich Tea 14 McVitie’s Ginger Nuts 15 McVitie’s Cookies 16 McVitie’s Jaffa Cakes 17 Oreo 18 Maryland Cookies 19 Fox’s Crunch Creams 20 Jammie Dodgers 21 Lifestyle Milk Chocolate Digestives 22 Lifestyle Custard Creams 23 Lifestyle Bourbon Creams 24 Ritz Original 25 Tuc 26 Jacob’s Cream Crackers

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Summer essentials

Make your

summer sales sizzle

Make sure your sales are scorching this summer by getting the three summer big sellers spot on. Here’s how to make the most of the all-important ice cream, soft drinks and beer categories

Softly softly

*AG Barr, IRN 17 March 2017 edition **AG Barr, IRN 17 March 2017 edition

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oft drinks see a significant boost in demand over the summer season as people drink more to keep themselves cool and hydrated. Statistics show that shoppers consume 21% more soft drinks in the period from June to August* than at any other time of the year, so your soft drinks chiller needs to be one of the hardest-working areas of your store. During the summer it’s vital you have the choice and formats that customers are looking for.

Chilled availability is a key driver for sales as customers will come into your store on a drink-now mission. Shoppers will expect to see the well-known brands in your chiller but it’s important to stock own-brand variants too, to ensure you’re catering for every price point. Different pack formats and bottle sizes are also well worth considering as customers come in looking for multi-packs or larger bottles to take to summer events or to share with others.

Thirsty customers want to grab and go which means that simple merchandising is crucial. Opt for a simplified range of the key

sellers (check the Core Range for guidance) with multiple facings of the bestsellers.

Resist the temptation to stock a huge variety of drinks in single facings as this will look cluttered and shoppers will feel frustrated that they can’t see what they want quickly.

DIVIDE AND CONQUER

Segment your chiller into four areas: water; still; carbonates; and energy. Dedicate maximum space to waters and still drinks; carbonated drinks are less sought after in summer as consumers turn to still soft drinks to quickly quench their thirst. As the trend for healthier options continues, water is an essential for your chiller, especially considering sales of bottled water are £300m in the impulse sector.

Also include sparkling and flavoured water,

such as Landmark Wholesale’s Früqua, to appeal to everyone. Energy drinks, such as the vitamin-enriched LSV Waters, will be in demand as active shoppers look for a boost when the heat saps their energy levels, and offer reduced and no-sugar options.

As retailers know, price-marked packs show shoppers that you offer value, so include them in your range as price-marked products now account for 56% of soft drink sales in the impulse sector.** Lastly, keep your chillers clean and be aware of stock levels, refilling chillers as necessary; don’t let your shelves empty as you’ll have thirsty shoppers who will go elsewhere. ➥

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Summer essentials

Chill out

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veryone loves an ice cream and it is one of the most impulsive categories, so the key here is to structure your range to appeal to all ages.

Your range needs to include a mix of the traditional tried and tested children’s favourites, such as Fab, Mini Milk and Haribo Push Up, adult treats – Magnum and Cornetto are must-stocks – and new products. Group similar products together in sections for ease of shop and clearly display your pricing. Cater for occasion shoppers too, who will look for sharing tubs to take to barbecues, parties and even picnics.

SCOOP MORE SALES

The majority of your freezer should be allocated to the bestsellers but keep a smaller amount of space for new products too. Although the Thai freeze-fried ice cream trend that has hit London may not catch on, people do like to try something different as a treat, so it’s important you offer new products to capture shoppers’ interest: as one of the nation’s favourite brands, Magnum’s new sharing tubs are well worth stocking.

If possible, site an ice cream freezer near the front of the store so shoppers can find it quickly. It only needs to be a single unit packed with the bestsellers, but have clear signposting to your main freezers for additional stock or larger sharing tubs.

Monitor your stock levels and make sure your freezers are spotless and plan ahead for key sales times, such as lunchtime and after school. Keep an eye on the weather forecasts as a hot summer’s day will entice customers to treat themselves to cool down.

While it may seem obvious that retailers sell ice creams, it doesn’t hurt to advertise the fact, both inside and outside your store. You may be surprised by the rise in sales by doing this. And talk to your customers about what they’d like to see in your ice cream range and, where possible, show you’re listening by stocking some of their suggestions. ➥ 20 retailer matters

top tip As sales in these three categories are driven significantly by occasion, create a calendar of key events happening over the next few months, including Wimbledon, the start of football’s Premier League season and the August bank holiday weekend.

Make a note of local events that are happening too and if your store is in an area where festivals are held, be sure to advertise your range and offers.

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Summer essentials

Three cheers for beer

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ne of life’s simple pleasures is enjoying a chilled beer in the sunshine, so to maximise your beer sales, bear a few key points in mind.

Convenience is a key opportunity for growth in the beer category. Impromptu get-togethers mean impulse buys and shoppers will head to their local convenience store at the first sign of warm weather, so it’s crucial that your range is chilled to meet demand for beers that are ready to drink. AB InBev’s Director of Trade Marketing, Sunny Bhurji, said: “42% [of consumers] will only buy beer if it’s cold.”

It’s a good idea to keep an eye on the weather forecast so you can be prepared for a rush when the sun shines, but make sure the chiller is constantly topped up and there are no empty spaces. To attract customers, why not advertise the fact that your beers are chilled, inside and outside your store?

TAP INTO THE MARKET

As with soft drinks, it’s vital that you stock the right products for your customer base.

According to Nielsen, beer shoppers come into store more frequently so look at what sells well and make those products a key focus, alongside the bestsellers, such as Heineken and Budweiser, which need to be stocked at eye level for those shoppers on a grab-and-go mission. Simple, clear layouts mean shoppers will find what they need easily and may well stop to browse, increasing their basket spend. Group products together by type and brand, with a choice of pack formats – cans and bottles – and price-marked products. It’s a good idea to create a separate section that draws attention to your special offers, as customers are largely driven by value in this category.

Consider cross-merchandising by creating a special display of beers, soft drinks, snacks and barbecue essentials so customers can easily find all they need for their occasion.

To show you’re aware of current trends consider stocking speciality beers. Spirit beers is a fast-growing sub-category, so dedicate a small section of your chiller to 22 retailer matters

products such as Global Brands’ Amigos Tequila Flavoured Beer and Heineken’s Desperados range. Craft beers have strong appeal, so add a few key lines to your range to cater for every taste. Even better, if you have a brewery near to your store, look at stocking their beers, being sure you advertise that you stock local products.

If your store is easy to shop, stocks the products customers are looking for when they need them and offers value for money, then your sales should sizzle this summer.

Did you know?

42% of consumers will only buy beer if it’s chilled.

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Store profile

‘If a job’s worth doing, it’s worth doing properly and Lifestyle Express have really delivered’ When the opportunity to open a store in a growing village without a single shop presented itself, Mark Sykes grabbed it with both hands

➥

Store CV Name: Lifestyle Extra Pant Waen

Time with Lifestyle Since January 2017 Express: Staff: Three, including Linsey, Megan and Lauren

Features: Paypoint, off licence,

newspapers, grocery

Nearest 3 miles away competition: Trading times: Mon–Sat,

7am–10pm, Sun, 8am–6pm

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Store profile

“I instinctively knew that I could trust the Lifestyle Express team.

They clearly knew their stuff and I knew they’d help me to create the store that I wanted.”

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or Mark Sykes, retailing had never been part of the plan. Having worked in the building trade and run his own business for several years, it was only when the opportunity arose to buy a property in a growing village that had no convenience store that things changed.

“The building I bought was being used by a car dealership and after a while, the business went bust and I decided to step in and run a car showroom myself,” he said. “It was while I was there that it occurred to me that I could repurpose the space and use some of it as a village store.”

26 retailer matters

Having thought about it for a while, Mark eventually decided to take the plunge and spoke to a number of symbol groups. “They all gave me some great ideas but I went with Lifestyle Express because I instinctively trusted the team I met – they clearly knew their stuff and I knew they’d help me to create the store that I wanted.”

CREATE THE PERFECT SPACE

With his building experience, Mark and his team set about creating his dream store. “I realised quite quickly that I could use a fair amount of the existing car showroom as a store without ➥

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Store profile

compromising the showroom’s space.

Once we’d agreed on the size of the store, my team and I created the empty shell that we then handed over to the Lifestyle Don’t rest on Express team. your laurels.

As Mark had no retail experience, he’d Always look for handed over all decisions on stock and ways to evolve store layout to the Lifestyle Express team. and push the ‘I knew Craig Bourne, who designed the business store’s layout, Graham Beckett of forward. We’re Blakemore, and the rest of the Lifestyle continually Express team would make sure I had looking for new everything I needed,” he said. “I’d set a product lines budget to stock the store from scratch and and local we quickly decided to increase it to make producers to sure the shelves would be bursting with support. products and look inviting to customers when we opened the door. This turned out to be the best move I made – if you’re going to do a job, it makes sense to do it right. I wanted it to be perfect from the moment we opened the store’s doors.”

top tip

FAMILY AFFAIR

Once the store was ready, Mark needed to find someone to run it for him, and he instantly knew the best person for the job; his sister Linsey Williams. “I knew Linsey would make a great store manager as she had plenty of experience of working with the public and she knows the importance of customer service,” he admitted. “Both Linsey’s daughter and my daughter also work in the store, so it’s a real family affair.”

For Linsey, deciding to run her brother’s store was an easy decision to make. “I just knew that it would work,” she said.

“The village has been without a store for several years and there’s nowhere to get the essentials without jumping in your car and ➥

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➥

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top tip Always listen to your customers.

They’ll tell you what they want, what you should be stocking and what the competition is doing. They’re your eyes and ears and it pays to listen to them. We listen and we respond and they really appreciate it.

driving miles. To me it was clear that if we created a great store with great products and friendly faces behind the till, it would be a huge success.”

And a huge success it has been. Since the first few weeks when they’d take £600 per day, the store is going from strength to strength. “We’re continually evolving the store – adding new lines, introducing new services and doing more and more for our customers,” said Linsey. “Our takings have now soared to around £1,400 per day and we’re seeing new customers every single day.”

As both Mark and Linsey predicted, the store has fast established itself as a genuine lifeline for those who live in the village. With the nearest competition a car journey away, already customers are relying on the store to have the essential items they need.

“Wonderfully, the older residents in the village are starting to treat their morning trip to the store as a chance to catch up with others in the village,” said Linsey. “Rather than just popping in, grabbing what they need and going, they’re staying in the store and passing the time of day with each other and with us. It’s like we’ve become a mini community centre.”

It’s not just the older residents in the village that are benefiting from the store. “We knew the store would be a hit, but we didn’t expect to be as busy as we are,” admitted Linsey. “We’re inundated with local kids wanting to buy their sweets and snacks, especially pocket money novelty sweets, and their parents are snapping up the grocery lines we’re stocking.”

OWN BRAND SUCCESS

A real hit has been the Lifestyle and Lifestyle Value own brand ranges, which Linsey has seen fly off the shelves. “So many of the Lifestyle products are really popular. I hear customers recommending them to each other, which is great and really drives up our sales. In particular the toilet roll, washing up liquid and baked beans seem to be really in demand. LSV is just brilliant, it’s outselling the well-known brand names by a long ➥

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way. We can’t stock it quick enough.”

Another great decision by Mark and Linsey has been to stock local produce. From eggs to bread, pastries and cream cakes, local products have been a brilliant source of revenue for the store. “We’re a small business and we wanted to support other local companies,” said Linsey. “Our regulars like this idea and choose to support local producers, so we’re continually looking for new ideas to add to our range.”

OPENING TIMES

Since opening, Mark and Linsey have made some valuable additions, including a Slush Puppy machine and ice cream cabinet to make the most of demand in the summer. A coffee machine is planned, alongside a food-to-go offer. Paypoint is vital for the store as so many residents use it to top up their utilities, and the National Lottery is due to be added shortly.

Another key change is the store’s opening hours. Originally open 7am–8pm Monday to Saturday, Mark realised they were missing out on a huge opportunity. “When I looked at the till data, I realised that there was no time during our opening hours that we were quiet, including the last hour,” he said.

“This told me there was an appetite for us to stay open later, so we’ve extended our hours to stay open until 10pm. This means that parents, when they’ve put their kids to bed, can pop out for a bottle of wine and not have to drive miles to do so.”

Having made such a promising start, what next for Mark and Linsey? “We’re already looking at extending the store as I think we’ll have outgrown our current space by the end of the year,” said Mark. “I’ve drawn up some plans for how large we can make the store. The investment will be significant, but it’ll be worth it.”

top tip Getting the right staff is critical to the success of any business but in retail, it’s essential to have friendly faces to greet your customers.

People buy from people and if you have a team that are friendly and welcoming, the business will benefit.

Mark’s bestseller basket

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Boost your skills

THE

LEARNING ACADEMY

Train to gain Do you want to drive up sales and get the most out of your staff? If so, welcome to the Lifestyle Learning Academy

W

ith one in five symbol group retailers admitting that they don’t carry out induction training for their new staff and one in three saying that training poses a challenge for their business, it’s clear that there is a need for retail

training that can help retailers drive up sales and better serve the needs of their customers.

Lifestyle Express retailers are in luck as Lifestyle Express has recognised this need for training and has just launched its brand new Lifestyle Learning Academy.

Available online and completely free of charge, the Learning Academy can be accessed any time, anywhere and on any device, so is ideal for when you have a quiet moment in the store, or staff are on a break minimising time taken off the shop floor.

Exclusively for Lifestyle Express ➥

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Boost your skills

“It was so easy to get started. Build it into your weekly routine and it will be a massive benefit to your business.” Bay Bashir “The training was brilliant for retailers who need to ensure their staff are fully up to date and compliant. I was amazed by how engaged my staff were in the training.” Uzair Ali

retailers, the training will cover age-related sales, basic health and safety, customer service and the importance of Core Range, plus plenty more content to come later in the year. Retailers can allocate and track staff training and progress using an ‘online filing cabinet’ to record which training sections have been completed and prove compliance.

GROW SALES

“People are the greatest assets that our stores have,” said Stuart Johnson, Landmark Wholesale Retail Controller. “The Lifestyle Learning Academy will allow all of our retailers and their staff to access a range of essential training modules which will enable them to help maintain compliance and grow sales.

“We know that retailers struggle to find the time to train their staff and online training tackles those issues,” he continued.

“The modules are bite sized and fun to complete and will enable retailers to serve the needs of their customers even better.”

36 retailer matters

“The training offered via the Lifestyle Learning Academy will give retailers a distinct advantage in an increasingly competitive retail environment,” said Tom Fender, Director, Bolt Learning, who are working with Lifestyle Express to create the Lifestyle Learning Academy. “If shoppers are the most important people in the retail industry, then the people who look after them should be a close second.

“Not only will this save Lifestyle Express retailers time, money and the administrative headache associated with training, but by upskilling staff they can ultimately deliver a better service to the shopper, and that can only have a positive impact on their footfall and sales.”

“This enables retailers to deliver well-structured, user-friendly and thorough training in an easy, cost-effective way, covering all aspects of the retail business.”

Dan Stenning “The training was incredibly helpful, not just for me but for our staff too. I couldn’t believe how much I learnt by taking part.” Peter Rogers

how you and your staff can get started Within a week or two all Lifestyle Express retailers will receive a letter from the Lifestyle Learning Academy providing instructions on how you

can register online.

There will also be a telephone helpline where the team from Bolt can help you to register, should you need any

assistance to get started. Once you’re registered, you will be able to add new staff or family members as and when required.

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Store CV Name: Lifestyle Express Marsh Stores

Time with Lifestyle Since March 2017 Express: Staff: Four, including Gail and John

Features: ATM, newsagency, grocery, Payzone, parcel collection, off licence

Nearest Two stores within competition: walking distance

Trading times: Mon–Sun,

7.30am–8pm

STORE PROFILE

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F

or many, living and working close to the beach is their idea of heaven and retailers Gail and John Bosier are living the dream.

Their store, Marsh Stores, is in the heart of holidaymakers’ paradise in Pendine Sands in Camarthen Bay, South Wales.

Packed with tourists and day trippers during the spring and summer months, the couple run the busy convenience store and its next-door neighbour, the chip shop.

“It really is a match made in heaven,” said Gail. “John’s had the store for 13 years while I’ve had the chip shop for six, and since we’ve linked the two, they’re going from strength to strength. They complement each other perfectly.”

MAKING CHANGES

John had owned the convenience store with other family members for 13 years, and when they decided to focus on other things, he and Gail decided to combine their skills and expertise. “It just made sense,” said Gail. “The two businesses work really well together, as do we, and so it was a natural next step.”

The couple then set about ringing in the changes. “We wanted a fresh start for the store – to make it obvious to everyone that we were doing things differently,” she said.

The couple were already with Premier and knew they wanted the support of a symbol group so began shopping around.

top tip If, like us, you’re in a holiday area, be realistic about the seasonal highs and lows.

Make sure you can cope with the increased demand throughout the busy summer months, and don’t panic when it’s quieter during the winter.

“We did our research, read the trade press and visited a few stores locally, and it quickly became clear that Lifestyle Express offered us what we were looking for,” said Gail. And, after a visit from the Lifestyle Express team and a discussion about what they wanted to achieve for their store, it was a done deal.

NEW LOOK

The couple wanted to make the changes before the busy summer season got underway so a full-scale refit took place, section by section so the couple could continue trading. “We changed absolutely everything; the only thing that’s stayed the same is the staff,” laughed Gill. “After two weeks, we had a brand new store and even though we were there while it took place, when it was finished it blew us away.”

The finished product also had the same effect on their customers, who are a blend of holidaymakers, day trippers and regulars who live nearby. “Everyone’s reaction has been ➥

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fantastic,” said Gail. “It’s gone from a functional but tired store which was dark, cluttered and hard to navigate, to a bright, modern, welcoming store that has clear signage and is easy to walk around and find the products you’re looking for.”

Since the refit, the couple have been able to make the most of the space they have available. “We’ve added more lines, extended our Core Range and we’re really seeing a difference at the tills,” said Gill. “We know that chilled and fresh is a real opportunity for stores like ours, so we’ve been able to make more of that, and we’ve changed our traditional chest freezers to wall cabinets to make them far easier to use, and our frozen range is just flying out. We’re having to order twice a week just to keep up with demand.”

SUMMER LOVING

Demand is only likely to increase now the summer season’s well underway. “Running a seasonal store is a very different proposition to a normal store,” admitted Gail. “There are peaks and troughs, and from March to September our sales are much higher but we know that as soon as the winter months creep in, it settles back down until the next year.”

Unlike one of the stores nearby, the couple keep trading all year round and tweak their offer to reflect demand. “Our regulars use us come rain or shine, and the same goes for the chip shop,” said Gail. “We make sure that their needs are catered for all year round and we add the products that we know our holidaying customers are looking for to ensure we provide what everyone’ wants. This could be fresh BBQ meats from a local butcher, £10 crates of ➥ 42 retailer matters

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beer and ice creams. As a result, our sales increase by at least 35% during the summer months, which shows us that we’re getting “BBQ meats our offer just right. I can’t wait to see what are always in we achieve this summer now we’ve extended our offering and the store looks demand when so fantastic.” the sun shines, Keen to make the most of the summer along with bread opportunities, Gail keeps a close eye on the weather forecast as this influences the order rolls, salads and she places. “If it’s looking like great weather, sauces. Chilled we go to town on our chilled range as we soft drinks also know it sells brilliantly. BBQ meats in particular are always in high demand when fly off the the sun shines, along with bread rolls, shelves” salads, sauces and snacks. Soft drinks, chilled beers, wines and ciders are also quick to fly off the shelves.”

For the couple, the future’s looking bright.

“Joining Lifestyle Express has been the best move we’ve ever made,” said Gail. “From the moment we met with the team, we knew it was the perfect fit for us and for the store, and they’ve exceeded all our expectations. We couldn’t be happier.”

Gail and John’s bestseller basket

top tip Before you open a store, do your research into your customer base so you can understand their needs. If you don’t know what they want, you can’t provide it.

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Kerb appeal

Want to go from this

to this?

Everyone knows that first impressions count, especially when it comes to attracting and keeping customers, so here’s our guide to taking your store from shabby to sublime

W

hile many retailers focus on their store’s interior from the fixtures to the layout, too many are overlooking one of the most important elements of great retailing – kerb appeal.

We know that first impressions count, so if your store doesn’t look the business you’ll be missing out on significant potential sales to passing customers. What does an uncared-for shop front communicate? It certainly won’t make shoppers want to come in to see the great products you offer.

46 retailer matters

FACE UP

Getting your shop front right is vital for the success of your store, and there’s more to it than just putting up a fascia and some window vinyls. To find out about the options available, talk to either Craig Bourne on 07983 388915 (if you’re in Wales, the Midlands and the north of England) or John Farrell on 07852 248120 (Scotland and North East England), or your Lifestyle Express contact in depot.

Even if your store front looks great, are you missing anything? Take a moment to

just stand outside and look. What’s the lighting like? Does your store stand out at night? Does it feel safe for customers?

If you advertise your promotions, can you see them at night? Are your windows and doors clean? What about your paintwork – does it need a wipe down or a lick of paint? What about litter, graffiti, weeds?

Are your promotional posters still in date?

Look at your store as a stranger would, is it inviting? A lot of improvements can be made by investing some elbow grease rather than money.

S

A B E E F

F d

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LM10_1

In t po 9 de –2 017 10 y 2 l Ju

Smokin’ hot deals this summer to Sav e up

£ 25

12* p o T e on th

Total worth of BBQ, alfresco and entertainment market

48%

of all occasions are spontaneous BBQs

Average consumer spend on food and drink for BBQs

STOCK UP AT YOUR LOCAL LANDMARK WHOLESALE MEMBER DEPOT Abra Wholesale Blakemore Wholesale East End Foods (Plc) EDA Quality Foods First Choice Wholesale Ltd

Gilsons Wholesale Cash & Carry JW Gray Hi Line Hyperama Cash & Carry Jones Food Solutions

£35

AG Parfett & Sons Ltd Sutherland Bros Ltd Time Wholesale Services TRS Cash & Carry Ltd* United Wholesale Grocers

M D or ea e ls Gr fr ea om t

£7.1bn

For more details contact your local Landmark Wholesale Member Depot, or to find your nearest depot, visit www.landmarkwholesale.co.uk *TRS will be participating in the promotion, but does not sell alcoholic products

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Looking ahead

Plan ahead,

be prepared While we may still be basking in the great British summertime, it really pays to look ahead to make sure you’re all set when demand rises for seasonal products

K

ey to successful retailing is planning. Always remember that it’s never too early to start looking ahead; after all, the early bird catches the worm! Autumn will be here before you know it, bringing with it two critical events in the retail calendar, so be one step ahead and make your store the destination for shoppers to get all they need for the big events and your sales, and reputation, will soar.

TOP OF THE CLASS

Back to school is a huge sales opportunity for convenience retailers and one that shouldn’t be missed. Start your planning now because as soon as school’s out for summer, the multiples and high street retailers will launch their back to school

promotions and you don’t want to be left behind.

Show you’re top of the class by stocking all the essentials customers will need ready for the new term. Think stationery, pads of paper, lunchboxes, drinks bottles and lunchbox essentials – crisps, sandwich fillings, cereal bars, fruit and yogurts – and, if you have space, school bags and uniform extras such as hair bobbles or socks. With many families being time-poor, your store could be their one-stop for everything they need for the start of the new school year.

Create a special display dedicated to these back-to-school must-haves in a high-footfall area of your store, with eye-catching signage that will grab shoppers’ attention and that of the little ones, who are known to encourage parents to spend more. Consider placing some impulse lines, for example pencils with novelty toppers, packs of felt tips and pencil crayons, and snacks at till points to increase sales. Why not go one step further to really help customers and make some cards that give lunchbox suggestions? Use signage to clearly direct customers to different areas of your store to collect all they need. ➥

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SPOOK-TACULAR SALES

Halloween is one of the biggest events in retail after Christmas. Worth more than £330m, it is an unmissable sales opportunity. Over recent years, more than 40% of consumers have spent on Halloween; a figure that is increasing year-on-year.

Maximise the sales potential by setting up your displays well in advance. Although many purchases will be made close to the date, by displaying early you’ll raise awareness of your range and availability among shoppers popping in to get their lunch or meal for tonight, prompting them to return.

It’s crucial to create in-store theatre – it’s easy to do and makes a fun atmosphere for your customers, encouraging them to stay longer. Retailers say that by embracing in-store theatre, they see a significant increase in sales. Plus, research shows that customers love ‘event’ displays as it captures their imagination, so go to town.

Dress up for the occasion and ask your team to as well. Decorate your store with cobwebs, pumpkins and plastic spiders hanging from the ceiling and fixtures, and position specific displays around the store so customers can clearly see what your offering is. Remember to group products together so that customers can grab and go.

As the appeal of trick or treating increases, so too does the growth of the confectionery market, so take advantage by providing a combination of value and formats, such as multipacks – 50 retailer matters

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Haribo is always a must-stock – to appeal to everyone. While shoppers may buy themed products before Halloween, it’s important to keep a good stock of treats, such as novelty chocolates, to attract customers and encourage them to buy on impulse nearer the event. Focus on the bestsellers, which include Cadbury Screme Egg, to maximise on this and introduce new products to drive interest.

Confectionery aside, key drivers of growth continue to be costumes and pumpkins as people get more creative and willing to spend. If you don’t have space for full costumes, go for a small fixture of hats, fangs, face paints and plastic spiders. A small display of pumpkins outside your store will bring in passing trade.

GET IN THE SPIRIT

Cross-merchandising themed Halloween products with items such as snacks, pizzas, soft drinks and party food is recommended, but think about linking to beers, wines and spirits too – Landmark’s own-brand Prince Consort range is a great starting point, highlighting your value offering – for those shoppers looking for a gift to take to a party or for those hosting a party and wanting to get into the ‘spirit’.

It can be tricky to know just how much stock to order, so use EPOS and your knowledge of what sold well and what didn’t from previous years to guide you.

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CORE RANGE Your guide to the bestselling brand and own-brand products ITEM

SIZE

SOFT DRINKS – CHILLED Boost 250ml Buxton 750ml Capri Sun Orange 330ml Carabao Green Apple 325ml Carabao Original 325ml Carabao Sugar Free 325ml Cherry Coke 500ml 330ml Cherry Coke Coca Cola 500ml Coca Cola 330ml 500ml Diet Coke Diet Coke 330ml 600ml Diet Pepsi Dr Pepper 500ml Dr Pepper 330ml 500ml Fanta Fruit Twist Fanta Orange 500ml 330ml Fanta Orange Fruit Shoot NAS Blackcurrant & Apple 275ml Fruit Shoot NAS Orange 275ml 600ml Glaceau Smartwater Highland Spring Still 500ml 500ml Irn Bru Lucozade Orange 380ml 380ml Lucozade Original Lucozade Sport Orange 500ml Lucozade Sport Raspberry 500ml Lucozade Zero Orange 380ml Lucozade Zero Pink Lemonade 380ml Monster 500ml Monster Ripper 500ml Monster Ultra 500ml Oasis Citrus Punch 500ml Oasis Summer Fruits 500ml Pepsi 500ml Pepsi Max 600ml Pepsi Max 330ml Pepsi Max Cherry 600ml Red Bull 473ml Red Bull 355ml Red Bull 250ml Red Bull Sugar Free 250ml Relentless 500ml Ribena Blackcurrant 500ml Ribena Blackcurrant 288ml Ribena Strawberry 500ml Ribena Very Berry 500ml Rockstar Punched Guava 500ml Rockstar Xdurance Blueberry 500ml Sprite 500ml Vimto Fizzy 500ml Vimto Still 500ml Volvic 500ml Volvic Sportscap 1ltr Volvic Touch of Fruit Lemon & Lime 500ml Volvic Touch of Fruit Strawberry 500ml *Barrs Cola 500ml *Barrs Cola 330ml *Barrs Cream Soda 500ml *Barrs Limeade 500ml *Highland Spring Still 750ml *Irn Bru 750ml *Irn Bru 330ml 500ml *Irn Bru Sugar Free *Irn Bru Sugar Free 330ml *Irn Bru Wee Bru 250ml *Macb Peach 500ml *Macb Strawberry & Kiwi 500ml *Rockstar Punched Zero 500ml

SOFT DRINKS – LIFESTYLE & LSV RANGE Lifestyle Apple Juice Lifestyle Orange Juice LSV Energy

One of the Must Stock Own Brand Range

RM42_p52-61_Core list_v2.indd 3

200ml 200ml 250ml

New

New New New

ITEM LSV Energy (Can) LSV Glucose Cherry LSV Glucose Orange LSV Isotonic Mixed Berry LSV Isotonic Orange LSV Isotonic Tropical Berry (Blue) LSV Sugar Free

SIZE

New New

Boost 1ltr Coca Cola 1.75ltr Diet Coke 1.75ltr 2ltr Diet Pepsi Dr Pepper 2ltr Fanta Orange 2ltr 1.5ltr Highland Spring Sparkling Highland Spring Still 1.5ltr 2ltr Irn Bru Lucozade Energy Orange 1ltr Lucozade Energy Original 1ltr Pepsi 2ltr Pepsi Max 2ltr 4pk Red Bull Ribena Blackcurrant 600ml Robinsons NAS Blackcurrant & Apple 1ltr Robinsons NAS Orange 1ltr Rubicon Mango 1ltr Schweppes Lemonade 2ltr Vimto Cordial 725ml Vimto Fizzy 2ltr Volvic 1.5ltr 1.5ltr Volvic Touch of Fruit Strawberry *Barrs Cola 2ltr *Irn Bru Sugar Free 2ltr

New

New

1ltr 1ltr 1ltr 1ltr 1ltr 1ltr

New to Core Range for 2017/2018 *Scotland only

New New

New

New

New

CONFECTIONERY – GIFTING 114g 180g 200g 150g 150g 300g 300g 250g 300g 150g 300g 300g 200g 5pk 154g 6pk 4pk

CRISPS & SNACKS Butterkist Toffee Popcorn Doritos Chilli Heatwave Doritos Chilli Heatwave Doritos Cool Original Doritos Tangy Cheese Doritos Tangy Cheese Frazzles Bacon Hula Hoops BBQ KP Dry Roasted Nuts KP Salted Nuts McCoys Cheddar & Onion McCoys Flamegrilled Steak

New

Belvita Honey & Nut 50g Eat Natural Almond & Apricot 50g Kellogg’s Coco Pops Bar 20g Kellogg’s Nutri-grain Strawberry 37g Kellogg’s Rice Krispies Squares Mallow 28g Kellogg’s Rice Krispies Squares Totally Chocolately 36g KP Milk Chocolate Dips 32g Nutella & Go 48g

BISCUITS Cadbury Milk Chocolate Fingers Fox’s Chunkie Cookies Milk Chocolate Jacobs Cream Crackers Jammie Dodgers Maryland Choc Chip Cookies MCV Dark Chocolate Digestives MCV Digestives MCV Ginger Nuts MCV Hobnobs MCV Jaffa Cakes MCV Milk Chocolate Digestives MCV Milk Chocolate Hobnobs MCV Rich Tea Nestle Kit Kat Oreo Vanilla Roll Tunnocks Teacakes *Tunnocks Caramel Wafer

New

SWEET SNACKS

SOFT DRINKS – LIFESTYLE RANGE Lifestyle Apple Juice Lifestyle Cranberry Juice Lifestyle Orange Juice Lifestyle Soda Water Lifestyle Tonic Water LSV Energy

SIZE

McCoys Salt & Vinegar Std McVities Mini Cheddars Std Sharing Monster Munch Beef Monster Munch Pickled Onion Std Nick Naks Nice ’n’ Spicy Sharing Pringles Original 190g Pringles Sour Cream & Onion 190g Pringles Texas BBQ 190g Quavers Sharing Quavers Std Sensations Thai Sweet Chilli Sharing Space Raiders Beef Std Std Space Raiders Pickled Onion Squares Cheese & Onion Std Squares Salt & Vinegar Std Transform-a-Snack BBQ Std Transform-a-Snack Cheese & Onion Std Walkers Cheese & Onion Sharing Walkers Cheese & Onion Std Walkers Classic Variety 6pk Std Walkers Prawn Cocktail Walkers Ready Salted Std Walkers Ready Salted Sharing Walkers Salt & Vinegar Std Walkers Snaps Tomato Std Wotsits Sharing Wotsits Std *Golden Wonder Cheese & Onion Std Std *Golden Wonder Sausage & Tomato *Golden Wonder Spring Onion Std *Walkers Pickled Onion Std *XL Cheese Std

500ml 380ml 380ml 500ml 500ml 500ml 250ml

SOFT DRINKS – AMBIENT

New

ITEM

Sharing Sharing Std Sharing Sharing Std Std Sharing 80g 90g Std Std

New

Celebrations Carton Ferrero Rocher T16 Milk Tray Box Quality Street Carton Roses Carton

CONFECTIONERY – SHARING New

Aero Mint Bassetts Jelly Babies Cadbury Eclairs Cadbury Giant Buttons CDM Dairy Milk CDM Fruit & Nut CDM Oreo Galaxy Galaxy Caramel Galaxy Minstrels Haribo Starmix Haribo Supermix Haribo Tangfastics Lindor M&M’s Peanut Maltesers Maoam Pinballs Maynards Wine Gums Nestlé Milky Bar Revels Skittles

Large Bar Large Bag Large Bag Pouch Large Bar Large Bar Large Bar Large Bar Large Bar Pouch Large Bag Large Bag Large Bag New 200g Pouch Pouch Large Bag Large Bag Large Bar Pouch Pouch

CONFECTIONERY – CHOCOLATE Aero Mint

➥

Std

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Core Range

ITEM

SIZE

CONFECTIONERY – CHOCOLATE CONT. . .

Boost Bounty Cadbury Freddo Cadbury Fudge CDM Caramel CDM Dairy Milk Crunchie Double Decker Ferrero Rocher Flake Fry’s Turkish Delight Galaxy Galaxy Caramel Galaxy Minstrels Galaxy Ripple Kinder Bueno Kinder Bueno White Kinder Snack Bar Kinder Surprise Kit Kat 4 Finger Kit Kat Chunky M&M’s Peanut Maltesers Maltesers Teasers Mars Mars Milkyway Stars Munchies Nestlé Milky Bar Picnic Rolo Smarties Snickers Snickers Starbar Toffee Crisp Twirl Twix Twix Wispa Yorkie

Cadbury Drinking Chocolate Coffee Mate Douwe Egberts Pure Gold Horlicks Kenco Smooth (Jar) Nescafe 3 in 1 Nescafe Azera Nescafe Cappuccino Nescafe Cappuccino Unsweetened Nescafe De-Caff Nescafe Gold Blend Nescafe Original Nescafe Original Nesquik Strawberry PG Tips PG Tips Silverspoon Granulated Sugar Tetley De-Caff Tetley Tea bags Tetley Tea bags Yorkshire Tea *Nambarrie *Scottish Blend

Lifestyle Rich Roast Instant Coffee

CONFECTIONERY – CHEWING GUM 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s 10’s

GROCERY – BREAKFAST CEREALS

54 retailer matters

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ISSUE 42 2017

New

500g

Batchelors Bigga Marrowfat Peas Batchelors Mushy Peas Batchelors New Potatoes Batchelors Red Kidney Beans Fray Bentos Meatballs in Tomato Sauce Fray Bentos Steak & Kidney Pie Green Giant Naturally Sweet NAS Sweetcorn Green Giant Original Niblets Sweetcorn Heinz Baked Beans Heinz Baked Beans with Sausages Heinz Macaroni Cheese Heinz Ravioli Heinz Spaghetti Heinz Spaghetti Bolognese Heinz Spaghetti Hoops Hunger Breaks All Day Breakfast John West Mackerel Fillets in Sunflower Oil John West Mackerel Fillets in Tomato Sauce John West Sardines in Rich Tomato Sauce Napolina Chopped Tomatoes Princes 8 Hot Dogs Princes Beef Paste Princes Chicken Paste Princes Corned Beef Princes Ham Princes Red Salmon Princes Stewed Steak Princes Tuna Chunks in Brine Princes Tuna Chunks in Sunflower Oil Smash Original Spam Chopped Pork & Ham

300g 300g 540g 400g 410g 475g 340g 198g 415g 415g 400g 400g 400g 400g 400g 395g 125g 125g 120g 400g 400g 75g 75g 340g 200g 213g 400g 160g 160g 176g 200g

GROCERY – CANNED VEG, MEAT & FISH – LIFESTYLE RANGE New

Lifestyle Baked Beans Lifestyle Chopped Tomatoes Lifestyle Garden Peas

410g 400g 300g

400g 300g 170g

4pk 4pk 400g 400g 400g 400g 415g 415g 400g

GROCERY – SAUCES & CONDIMENTS

GROCERY – CANNED VEG, MEAT & FISH

Std Std Std Std Std Std Std Std

375g 295g 500g 375g 375g 375g 340g 300g

Batchelors Cup a Soup Chicken Batchelors Cup a Soup Golden Vegetable Heinz Chicken Soup Heinz Oxtail Soup Heinz Tomato Soup Heinz Vegetable Soup *Baxters Chicken Broth *Baxters Scotch Broth *Heinz Lentil

100g

Lifestyle Value Sugar

SIZE

GROCERY – SOUP

GROCERY – HOT BEVERAGES – LIFESTYLE VALUE RANGE

CONFECTIONERY – MINTS & MEDICATED

Alpen Kellogg’s Coco Pops Kellogg’s Cornflakes Kellogg’s Crunchy Nut Cornflakes Kellogg’s Frosties Kellogg’s Fruit ‘n’ Fibre Kellogg’s Rice Krispies Kellogg’s Special K

250g 200g 95g 200g 100g 5pk 60g 10’s 10’s 100g 100g 100g 50g 300g 80’s 40’s 1kg 40’s 80’s 40’s 80’s 80’s 80’s

ITEM Lifestyle Plum Tomatoes Lifestyle Sliced Carrots Lifestyle Tuna Chunks in Brine

GROCERY – HOT BEVERAGES – LIFESTYLE RANGE

Std Std Std Std

Airwaves Blackmint Airwaves Cherry Menthol Airwaves Menthol Eucalyptus Extra Cool Breeze Extra Ice Peppermint Extra Peppermint Extra Spearmint Extra Strawberry Extra White Extra White Bubblemint

8’s 375g 16’s 500g 500g 12’s 320g 24’s

GROCERY – HOT BEVERAGES

CONFECTIONERY – SUGAR

Halls Soothers Blackcurrant Lockets Honey & Lemon Polo Tic Tac Mint Tic Tac Orange & Lime Trebor Extra Strong Mints Trebor Softmints Peppermint Trebor Softmints Spearmint

SIZE

Kellogg’s Variety Pack Nestle Multi Cheerios Nestle Shredded Wheat Nestle Shreddies Quaker Oats Quaker Oats So Simple Original Honey Monster Puffs Weetabix

Std Std Std Std Std Std Std Std T3 Std Std Std Std Std Std Std Std Std Std Std Std Std Std Std Duo Std Std Std Std Std Std Std Duo Std Std Std Std Xtra Std Std Std

Maynards Wine Gums Rowntrees Fruit Pastilles Skittles Starburst

ITEM

New

Amoy Dark Soy Sauce 150ml Batchelors Pasta ‘N’ Sauce Chicken & Mushroom 122g Batchelors Super Noodles BBQ Beef 100g Batchelors Super Noodles Chicken 100g Batchelors Super Rice Golden 120g Baxters Sliced Beetroot 340g Bisto Chicken Gravy Granules 170g Bisto Gravy Granules 170g Branston Original Pickle 360g Chicken Tonight Spanish Chicken 500g Colman’s Bramley Apple Sauce 250ml Colman’s Cheddar Cheese Sauce Mix 40g Colman’s Classic Mint Sauce 250ml Colman’s English Mustard 100g Colman’s Parsley Sauce Mix 20g Colman’s Sausage Casserole Mix 40g Crisp n Dry Vegetable Oil 1ltr Dolmio Bolognese Extra Onion & Garlic 500g Dolmio Creamy Tomato Pasta Bake 500g Dolmio Original Bolognese Sauce 500g Haywards Piccalilli 400g Haywards Pickled Onions 270g Heinz Salad Cream 235g Heinz Tomato Ketchup 460g Hellmann’s Mayonnaise 400g Hellmann’s Mayonnaise Light 400g HP Original Sauce 255g Knorr Chicken Stock Cubes 8’s Lea & Perrins Worcestershire Sauce 150ml Napolina Extra Virgin Olive Oil 250ml Old El Paso Fajitas Dinner Kit Kit Oxo Cubes - Beef 12’s Paxo Sage & Onion Stuffing 85g Pot Noodle Chicken & Mushroom 90g Pot Noodle Curry 90g Sacla Green Basil Pesto 190g Sarsons Malt Vinegar 250ml Sharwood’s Korma Sauce 420g Sharwood’s Tikka Masala Sauce 420g Tilda Basmati Rice 500g Uncle Ben’s Express Basmati Rice 250g Uncle Ben’s Express Egg Fried Rice 250g Uncle Ben’s Express Long Grain Rice 250g Uncle Ben’s Medium Chilli Sauce 500g Uncle Ben’s Original Sweet & Sour Sauce 500g

New New

GROCERY – SAUCES & CONDIMENTS – LIFESTYLE RANGE Lifestyle Ground Black Pepper Lifestyle Salt Lifestyle Spaghetti Lifestyle Pasta Twists Lifestyle Sunflower Oil Lifestyle Vegetable Oil

25g 750g 500g 500g 1ltr 1ltr

GROCERY – HOMEBAKE Ambrosia Devon Custard Ambrosia Rice Pudding Birds Trifle Carnation Evaporated Milk Del Monte Fruit Cocktail in Juice Del Monte Peach Slices in Juice Del Monte Sliced Pineapple in Juice Gales Lemon Curd

One of the Must Stock Own Brand Range

New

400g 400g 141g 410g 415g 415g 432g 410g

New

New

➥

New to Core Range for 2017/2018 *Scotland only

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Core Range

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Core Range

ITEM

SIZE

GROCERY – HOMEBAKE CONT. . .

Hartley’s Best Raspberry Seedless Jam Hartley’s Best Strawberry Jam Hartley’s Strawberry Jelly Block Hartley’s Ready to Eat Strawberry Jelly Jif Lemon Marmite Yeast Extract McDougalls Plain Flour McDougalls Self Raising Flour Nutella Robertson’s Golden Shred Marmalade Rowse Honey Pure & Natural Clear Squeezable Silverspoon Caster Sugar Sunpat Peanut Butter Crunchy

340g 340g 135g 125g 250ml 125g 1.25kg 1.25kg 400g 454g 340g 500g 227g

GROCERY – BABY

New

New

ITEM

SIZE

Calpol Sugar Free Six Plus Chapstick Classic Original Lip Balm Durex Extra Safe Condoms Gaviscon Double Action Mint Tablets Gaviscon Original Aniseed Liquid Imodium Anti-Diarrhoea Capsules Lemsip Max All in One Lemon Lemsip Max Capsules Nurofen Express Liquid Capsules Nurofen Tablets Nurofen Strawberry for Children Panadol Advance Tablets Piriteze Allergy Tablets Pro Plus Rennie Spearmint Strepsils Honey & Lemon Lozenges Sudafed Dual Relief Congestion & Sinus Capsules Sudafed Nasal Spray

80ml single 6’s 16’s 150ml 6’s 4’s 16’s 10’s 12’s 100ml 16’s 7’s 24’s 12’s 16’s 16’s 15ml

ITEM

SIZE

Bold Liquid Bold 2 in 1 Lavender & Camomile Bold Liquitabs 2 in 1 Comfort Fabric Conditioner Original Blue Comfort Fabric Conditioner Pure Daz Go Pods Daz Auto Regular Daz Liquid Lenor Spring Awakening Fabric Conditioner Persil Capsules Non Bio Persil Small & Mighty Liquid Non Bio Surf Liquid Tropical Surf Tropical

9 wash 10 Wash 12’s 750ml 750ml 12’s 10 Wash 1ltr 550ml 12 Wash 15 Wash 560ml 10 Wash

56 retailer matters

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ISSUE 42 2017

900g 200ml 900g 200ml 125g 125g 200g 120g 150g 56’s 200ml 200ml 100g 200ml 22’s 20’s 16’s 17’s 60g

New

NON FOOD – HOUSEHOLD

Airwick Aerosol Lavender 240ml Bloo Acticlean Original Twin Cif Lemon 500ml Dettol Antiseptic Liquid 500ml New Dettol Surface Trigger 500ml PERSONAL CARE & MEDICINES – New Domestos Original Bleach 750ml LIFESTYLE RANGE New Duck Liquid Fresh 750ml Lifestyle Aspirin Tub 16’s New Fairy Wash Up Lemon 433ml Lifestyle Paracetamol Blister Pack 16’s New Fairy Wash Up Original 433ml Lifestyle Ibuprofen Blister Pack 16’s Finish All in 1 13’s Lifestyle Paracetamol Tub 16’s Flash Wipes Lemon 40’s Flash All Purpose Liquid Lemon 500ml PERSONAL CARE & MEDICINES – Flash Bathroom Spray 500ml TOILETRIES Flash Spray with Bleach 500ml Balsam Shampoo Raspberry 400ml Mr Muscle Lemon Kitchen 750ml Carex Handwash Original 250ml Mr Muscle Oven Cleaner 300ml Colgate Toothbrush Twister Single Mr Muscle Sink & Plug Unblocker 1ltr Colgate Toothpaste UCP 100ml Mr Muscle Window 750ml Dove Cream Bar 100g Mr Sheen Original 300ml Gillette Blue II Fixed Disposable Razors 5’s Shake ‘n’ Vac Citrus Blossom 500g Gillette Shave Gel Sensitive 200ml

Head & Shoulders Shampoo Classic Clean 250ml GROCERY – BABY – LIFESTYLE RANGE Listerine Coolmint Mouthwash 250ml GROCERY – BABY – LIFESTYLE RANGE NON FOOD – HOUSEHOLD – Lifestyle Cotton Buds 100’s LIFESTYLE RANGE Lynx Bodyspray Africa 150ml Lifestyle Nappies Size 5 12’s Lifestyle Clingfilm 350mm 25m Lynx Showergel Africa 250ml Lifestyle Firelighters 14’s Radox Showergel Refresh 250ml Lifestyle Heavy Duty Refuse Sacks 10’s Silvikrin Hairspray Maximum 250ml PET CARE – DOG Bakers Complete Beef & Veg 1.35kg Lifestyle Kitchen Foil 300mm 7.5m Sure APD Active for Men 150ml New Bakers Complete Chicken & Veg 1.35kg Lifestyle Press ‘n’ Seal Sandwich Bags 50’s Sure APA Invisible Aqua 150ml Cesar Turkey & Lamb 150g Lifestyle Soap Pads 10’s Pedigree Dentastix 3’s Lifestyle Swing Bin Liners 20’s PERSONAL CARE & MEDICINES – Pedigree Jumbone 2’s Lifestyle Thick Bleach 750ml FEMININE HYGIENE Pedigree Original 400g Lifestyle Wash Up Liquid Original 500ml Always Ultra Long Plus 12’s Pedigree Schmackos Beef 10’s Always Ultra Night 10’s Pedigree Chicken 385g Always Ultra Normal 16’s NON FOOD – HOUSEHOLD – Winalot Chicken in Jelly 1.2kg LIFESTYLE VALUE RANGE Always Ultra Normal Plus 14’s Winalot Chicken in Jelly 400g Lifestyle Value Dishcloths 5’s Bodyform Ultra Normal with Wings 14’s Kotex Maxi Pad Nighttime 10’s Tampax Compak Regular 20’s PET CARE – DOG – CHILLED & FROZEN – CHILLED LIFESTYLE VALUE RANGE Cathedral City Mature Cheddar 200g Tampax Compak Super 20’s Lifestyle Value Dog Food Beef 1.2kg Cheestrings Original Singles 21g Tampax Compak Super Plus 20’s Copella English Apple 330ml Dairylea Dunkers Jumbo Tubes 47g PET CARE – CAT NON FOOD – PAPER Dreamies Chicken 60g Elmlea Double 284ml Andrex Natural 4 Roll Felix Pouch Fish Selection 12pk Flora Original 500g Andrex Quilts White 4 Roll Felix Pouch Mixed Favourites in Jelly 12pk Fridge Raiders Roast 60g Andrex Quilts White 2 Roll Felix AGAIL Ocean Feast 12pk Kraft Philadelphia 200g Andrex White 4 Roll Go Cat Tuna, Herring & Veg 340g Lurpak 250g Andrex White 2 Roll Gourmet Perle Pouch Chicken 85g Mattessons Crumbed Ham 120g Fiesta Kitchen Towel Single Sheba Salmon 85g Mattessons Wafer Thin Ham 100g Kleenex Balsam Pocket Tissues 9’s Thomas Cat Litter 5ltr Muller Corner Strawberry 150g Kleenex Balsam Regular 80’s Whiskas Chicken 390g Muller Light Strawberry 175g Kleenex for Men 100’s Whiskas Chicken Pouch 100g Peperami Original 25g Whiskas Complete Chicken 340g Richmond Skinless Sausage 213g NON FOOD – PAPER – LIFESTYLE RANGE Whiskas Fishermans Choice 12pk Richmond Thick Sausage 454g Lifestyle Kitchen Roll White 2 Roll Whiskas Pouch Poultry 12pk Rustlers Chicken Sandwich 150g Lifestyle Softest Toilet Tissue White 4 Roll Rustlers Quarter Pounder 190g Lifestyle Softest Toilet Tissue White 2 Roll Tropicana Original 850ml PERSONAL CARE & MEDICINES – MEDICINE Tropicana Original 330ml NON FOOD – PAPER – Alka Seltzer Original 10’s Tropicana Smooth 850ml LIFESTYLE VALUE RANGE Anadin Extra Caplets 16’s Tropicana Smooth 330ml Lifestyle Value Kitchen Towel 4 Roll Beechams All in One Tablets 16’s Utterly Butterly 500g Lifestyle Value Toilet Tissue White 4 Roll Benylin Chesty Coughs Original 150ml Walls 8 Rashers Smoked Back Bacon 260g

Benylin Tickly Coughs Original 150ml Walls 8 Rashers Unsmoked Back Bacon 260g NON FOOD – LAUNDRY Bonjela Baby Teething Gel 15g Walls Chicken & Bacon Slice 180g Ariel Liquid 9 wash New Calpol Sugar Free 100ml Walls Chicken & Mushroom Slice 180g Ariel Liquitabs 3 in 1 12’s Aptamil First Milk Cow & Gate First Milk Cow & Gate First Milk Cow & Gate Follow On Milk Cow & Gate Sunday Roast Chicken Stage 1 Cow & Gate Rice Pudding Stage 1 Cow & Gate Spaghetti Bolognese Ella’s Kitchen Strawberries & Apples Farley’s Original Rusks Huggies Pure Baby Wipes J&J Baby Lotion J&J Baby Oil J&J Baby Powder J&J Baby Shampoo Pampers Baby Dry Size 3 Pampers Baby Dry Size 4 Pampers Baby Dry Size 5 Pampers Baby Dry Size 6 Sudocrem

New

One of the Must Stock Own Brand Range

New

New New

➥

New to Core Range for 2017/2018 *Scotland only

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Core Range

ITEM

SIZE

Walls Chicken Tikka Slice Walls Sausage Roll Wyke Farm Ivy’s Farmhouse Butter Block Yazoo Banana Yazoo Chocolate Yazoo Strawberry

180g 140g 200g 475ml 475ml 75ml

Amber Leaf Gold Leaf Golden Virginia Old Holborn Yellow Sterling RYO

CHILLED & FROZEN – LIFESTYLE RANGE Lifestyle Mature Cheddar White or Coloured Lifestyle Mild Cheddar White or Coloured Lifestyle UHT Semi Skimmed Milk Lifestyle UHT Whole Milk

CHILLED & FROZEN – FROZEN pack pack carton pack pack pack pack pack pack pack pack sgl pack pack pack pack pack pack pack pack pack pack pack pack pack carton pack pack pack pack pack pack pack pack pack pack tub tub pack pack

TOBACCO – CIGARETTES B&H Blue KS B&H Blue SK Carlton SK Chesterfield Menthol SK Chesterfield Red KS Chesterfield Red SK JPS Blue KS Lambert & Butler KS Lambert & Butler Blue KS Marlboro Gold KS Players KS Players SK Rothmans KS Sovereign KS Sovereign SK Sterling KS Sterling SK

20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s 20’s

New

One of the Must Stock Own Brand Range

RM42_p52-61_Core list_v2.indd 9

20’s 20’s

New

50g 30g 30g 30g 30g

New New New New

CIDER

New

Bulmers Red Berries & Lime Bulmers Wild Blueberry & Lime Crumpton Oaks Frosty Jacks Henry Westons Vintage K Cider Koppaberg Mixed Fruit Koppaberg Strawberry & Lime Magners Original Magners Original Can Rekorderlig Strawberry & Lime Rekorderlig Wild Berries Scrumpy Jack Stella Cidre Strongbow Strongbow Pint Can Strongbow Strongbow Cloudy Apple Strongbow Dark Fruits

New New New New New New New New New New New New

New

SIZE

Amber Strong Black Storm Eridge Vale White Storm White Storm White Storm

4pk 500ml 2ltr 2ltr 1ltr 500ml

New

New

New

ITEM

New Brooklyn Lager 355ml Barefoot Pinot Grigio 75cl New Bud Light Can 4pk Black Tower Rivaner 75cl Budweiser Bottle 6pk Blossom Hill White 75cl Budweiser Can 4pk Brancott Estate Sauvignon Blanc 75cl Carling Can 4pk Casillero Del Diablo Sauvignon Blanc 75cl Carling Pint Can 4pk Echo Falls Chardonnay 75cl Carlsberg Can 4pk Echo Falls Fruit Fusion Summer Berries 75cl Carlsberg Export Can 4pk Echo Falls Pinot Grigio 75cl Carlsberg Export Bottle 6pk Echo Falls White 75cl Carlsberg Special Brew Can 4pk Hardys VR Chardonnay 75cl Cobra 660ml Hardys VR Pinot Grigio 75cl Cobra Can 4pk Isla Negra Sauvignon Blanc 75cl New Coors Light Bottle 6pk Jacobs Creek Chardonnay 75cl Coors Light Can 4pk Jacobs Creek Pinot Grigio 75cl Corona Bottle 4pk Jacobs Creek Semillon Chardonnay 75cl Crabbies Alcoholic Ginger Beer 500ml Lindemans Bin 65 Chardonnay 75cl Desperados 3pk Turner Road Chardonnay Pinot Grigio 75cl Desperados 650ml Wolf Blass Yellow Label Chardonnay 75cl Fosters Can 4pk

Fosters Gold Bottle 6pk WINE – WHITE – VINTNERS COLLECTION Fosters Pint Can 4pk (OWN BRAND) RANGE Guinness Draught Can 4pk Vintners Collection Australian Chardonnay 75cl Heineken 650ml Vintners Collection Australian Pinot Grigio 75cl Heineken Can 4pk Vintners Collection Californian Chardonnay 75cl Holsten Pils Can 4pk Vintners Collection Chilean Sauvignon Blanc 75cl John Smiths Extra Smooth Can 4pk Vintners Collection Italian Pinot Grigio 75cl Kronenbourg 1664 Can 4pk Newcastle Brown Ale 550ml WINE – WHITE – PREMIUM OWN BRAND Old Speckled Hen 500ml The Shallows New Zealand Sauvignon Blanc 75cl Peroni Bottle 620ml Peroni Bottle 4pk WINE – RED Red Stripe Can 4pk Barefoot Merlot 75cl San Miguel Bottle 660ml Blossom Hill Red 75cl San Miguel Bottle 4pk Campo Viejo Tempranillo 75cl San Miguel Can 4pk Echo Falls Red 75cl Sharps Doom Bar 500ml Hardys VR Merlot 75cl Skol 8pk Hardys VR Shiraz 75cl Stella Artois Bottle 660ml Isla Negra Cabernet Sauvignon 75cl Stella Artois Bottle 6pk Isla Negra Merlot 75cl Stella Artois Can 4pk Jacobs Creek Grenache Shiraz 75cl Stella Artois Pint Can 4pk Jacobs Creek Shiraz Cabernet 75cl Tyskie Can 4pk Lindemans Bin 50 Shiraz 75cl *McEwans Export Can 4pk Lindemans Shiraz Cabernet Sauvignon 75cl *Miller Genuine Draft Bottle 4pk Trivento Malbec 75cl *Tennent’s Can 4pk Turner Road Cabernet Sauvignon Merlot 75cl *Tennent’s Can 8pk Wolf Blass Yellow Label Cabernet Sauvignon 75cl *Tennent’s Pint Can 4pk Wolf Blass Yellow Label Shiraz 75cl *Tennent’s Special Ale Can 4pk Yellow Tail Shiraz 75cl

New

CIGARETTES – NO3 (OWN BRAND) RANGE No.3 KS No.3 SK

SIZE

BEER Becks 6pk WINE – WHITE

200g 200g 1ltr 1ltr

Aunt Bessie’s 12 Yorkshire Puddings Aunt Bessie’s Homestyle Roast Potatoes Ben & Jerry’s Cookie Dough Birds Eye 12 Cod Fish Fingers Birds Eye 4 Chicken Burgers Birds Eye Chicken Curry Birds Eye Garden Peas 860g Birds Eye Chicken Dinner Birds Eye Stir Your Senses Tagliatelle Birds Eye Beef Lasagne Birds Eye Harry Ramsden Cod & Chips Dinner Birds Eye Chicken Pie Birds Eye 4 Original Burgers Birds Eye 14 Chicken Dippers Birds Eye 2 Crispy Chicken Birds Eye Harry Ramsden 2 Cod in Batter Birds Eye 2 Cod in Breadcrumbs Birds Eye Steam Fresh Sunshine Mixed Veg Birds Eye 10 Potato Waffles Cadbury Dairy Milk Buttons Cones Chicago Town 2 Deep Dish Pepperoni Pizzas Chicago Town 2 Four Cheese Pizza Chicago Town Takeaway Pepperoni Plus Dr Oetker Ristorante Pizza Quattro Fromage Dr Oetker Ristorante Pizza Speciale Haagen-Daaz Strawberry Cheesecake Jus-Rol Puff Pastry Sheet Kershaws Big Breakfast McCain Home Chips McCain Original Oven Chips McCain Micro Chips McCain 4 Jacket Potatoes Rowntrees Fruit Pastilles Lollies Viennetta Vanilla Wall’s Magnum Classic Wall’s Magnum White Wall’s Carte D’Or Strawberry Wall’s Soft Scoop Vanilla Young’s Admiral Pie Young’s 4 Cod Fish Cakes

ITEM

TOBACCO CIDER – AMBER STRONG, ERIDGE VALE, New Amber Leaf 30g WHITE & BLACK STORM (OWN BRAND)

CHILLED & FROZEN – CHILLED CONT . . .

New to Core Range for 2017/2018 *Scotland only

568ml 568ml 2ltr 2ltr 500ml 4pk 500ml 500ml 568ml 4pk 500ml 500ml 4pk 568ml 4pk 4pk 2ltr 4pk 4pk

WINE – VINTNERS COLLECTION (OWN BRAND) RANGE New

Vintners Collection Australian Shiraz Vintners Collection Californian Merlot Vintners Collection Chilean Cabernet Sauvignon

75cl 75cl 75cl

WINE – RED – PREMIUM OWN BRAND Don Fabian Spanish Rioja

75cl

WINE – ROSE New

Barefoot White Zinfandel Blossom Hill White Zinfandel Echo Falls Rosé Echo Falls White Zinfandel Gallo White Grenache Gallo White Zinfandel

75cl 75cl 75cl 75cl 75cl 75cl

WINE – ROSE – VINTNERS COLLECTION (OWN BRAND) RANGE Vintners Collection Californian White Zinfandel

ISSUE 42 2017

75cl

➥

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Core Range

ITEM

SIZE

WINE – SPARKLING Asti Martini Jacobs Creek Sparkling White Pinot Noir

75cl 75cl

WINE – SPARKLING – PREMIUM OWN BRAND Prosecco Santa Loretta

75cl

WINE – FORTIFIED WINE Cockburns Fine Ruby Port Croft Original Harveys Bristol Cream Martini Bianco Martini Extra Dry QC Cream QC Medium Stones Ginger Wine Taylors Select Port

75cl 75cl 75cl 75cl 75cl 70cl 70cl 70cl 75cl

WINE – SPARKLING PERRY Lambrini Lambrini Lambrini Cherry

1.5ltr 75cl 1.5ltr

WINE – BELLARINI (OWN BRAND) RANGE Bellarini

1.5ltr

SPIRITS & ARTDS – SPIRITS Bacardi Bacardi Baileys Bell’s Whisky Bell’s Whisky Captain Morgan Captain Morgan Spiced Chivas Regal

70cl 35cl 70cl 70cl 35cl 70cl 70cl 70cl

ITEM

SIZE

ITEM

SIZE

Courvoisier 70cl Prince Consort Brandy 35cl Prince Consort Gin 70cl Disaronno 50cl Prince Consort Vodka 70cl Glenfiddich 70cl Prince Consort Vodka 35cl Glen’s Vodka 70cl Prince Consort Whisky 70cl Glen’s Vodka 35cl Prince Consort Whisky 35cl 70cl Gordon’s Gin Gordon’s Gin 35cl Jack Daniel’s 70cl ARTDS Gordon’s Gin & Tonic 250ml 35cl Jack Daniel’s New Gordon’s Gin & Slimline Tonic 250ml Jagermeister 70cl Jack Daniel’s & Cola 330ml 70cl Jameson Morgans Spiced & Cola 250ml Malibu 70cl Smirnoff & Cola 250ml Russian Standard 70cl Smirnoff & Cranberry 250ml Smirnoff 70cl Smirnoff Ice 70cl Smirnoff 35cl New 70cl WKD Blue 70cl Sourz Apple Southern Comfort 70cl WKD Blue 4pk The Famous Grouse 70cl WKD Blush 70cl 35cl The Famous Grouse

Three Barrels Brandy 70cl LIGHT SPIRITS (OWN BRAND) RANGE V*dgrad 1ltr 70cl Tia Maria V*dgrad 70cl *Drambuie 70cl *Famous Grouse 20cl *Glayva 70cl *Highland Park 70cl *Isle of Jura 70cl *Martell 70cl *OVD Rum 70cl 35cl *OVD Rum *Whyte & Mackay 70cl *Whyte & Mackay 35cl *Whyte & Mackay 20cl

One of the Must Stock Own Brand Range

SPIRITS & ARTDS – PRINCE CONSORT (OWN BRAND) RANGE Prince Consort Brandy

70cl

New New to Core Range for 2017/2018 *Scotland only

This listing is believed correct at time of printing. E&OE.

coming next issue…

Spoilt for choice

The latest must-stock products

Follow the rules

the cold war

The dos and don’ts of social media

Help your medicine sales soar as autumn creeps in

that time again

Are you making the most of the Big Night In opportunity?

60 retailer matters

RM42_p52-61_Core list_v2.indd 10

be inspired

Learn from other retailers as they share the secrets of their success

grab or go?

Do your promotional ends pack a punch?

ISSUE 42 2017

28/06/2017 10:15

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27/06/2017 11:44

THE

Lowdown

promotion

The power of

Every retailer knows promotions pack a punch to drive up sales, especially margin-boosting impulse buys, but are you getting them right?

T

he latest research from him!

Research and Consulting shows that Lifestyle Express shoppers really prize value and like to know that they are getting great deals. This is likely to be a reason why they shop in your store, so make sure you continue to offer great value options, and signpost them clearly.

The most surprising figures are those around impulse purchases with just 2% of Lifestyle Express shoppers grabbing confectionery spur of the moment. Counter this in your store with dump bins, till displays and eye-catching promotions on your confectionery bestsellers.

6%

12%

of Lifestyle Express shoppers bought something on promotion in 2017 (vs 14% 2016)

2%

48%

of Lifestyle Express shoppers say value options are important to them (% who rated 8, 9 or 10 out of 10) 62 retailer matters

RM42_p62-63_Lowdown_v2.indd 2

Lifestyle Express shoppers bought something on impulse in 2017 (vs 10% in 2016)

of Lifestyle Express shoppers are buying confectionery impulsively; 1% are buying crisps and snacks impulsively

54%

of Lifestyle Express shoppers say clear signage is important to them (% who rated 8, 9, or 10 out of 10)

For more information. . .

. . . on him!’s research and insights programme, please contact info@him.uk.com

ISSUE 42 2017

27/06/2017 11:45

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