Celebrity Food Brands: Feeding Their Fans Or Their Fortune?

Written by Amanda Healy | Designed by Ava Vitiello | Photographed by Katey Cooney

Are These Celebrity Brands Worth the Hype?

Celebrities constantly invest in and create products, convincing their fans to support and spend money on them. It is hard to tell whether the influencer is passionate about the item, or if it’s merely a cash grab. Below we tried five food brands created by celebrities to tell you whether they intend to feed their fans or their fortune.

1. Actress Kristen Bell collaborated with others to create This Saves Lives, a brand of granola bars, where every purchase donates a packet of Plumpy’Nut to children battling malnutrition. Although these bars are not bad, they are nothing extraordinary. Bell is feeding her fans and a great cause, but there are other tastier alternatives.

2. Pizza connoisseur and founder of Barstool Sports, Dave Portnoy, created One Bite Pizza after gaining popularity for rating different pizzas on a one-toten scale. As Portnoy says, “One Bite, Everyone Knows the Rules.” After taking your first bite, you will discover it’s just like any other frozen pizza. Portnoy is feeding his fortune through this product.

3. Buffy the Vampire Slayer actress Sarah Michelle Geller created Foodstirs, an organic-based sweets company that sells everything from brownie mixes to donut kits. The Organic Lovers Brownie Mix was tasty, but nothing life-changing. Nevertheless, she is feeding her fans with a decent product.

4. Actor Paul Newman has a variety of products under Newman’s Own, and the profits go to charitable causes. The mild salsa and balsamic vinaigrette salad dressing are both quality options. With yummy products and profits that go to charity, Paul Newman feeds his fans.

5. Last but not least, the wildly popular Jonas Brothers recently released Rob’s Popcorn, claiming that “Every Bag is Special.” The popcorn recipe has the perfect salty to sweet ratio, and contains a unique flavor profile that is hard to describe. It is an addictive snack that’s easy to devour in one sitting. This product was made to feed fans.