SUSTAINABLE STYLE Five environmentally sustainable brands that will keep you fashionable article and design by Solana Chatfield illustration by Samantha West
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The fashion industry was deemed the second most polluting industry after petroleum, which means sustainability has become quite the buzzword in the industry. However, it is difficult to find brands that actually care about maintaining trendiness while ensuring environmental safety. Here are five verified fashion initiatives aiming toward sustainable style. Levi Strauss Since the beginning, Levi Strauss has emphasized sustainability in water usage in their clothing line. Levi’s launched a Water<Less™ campaign resulting in saving over one billion liters of water in their denim manufacturing alone. Zara’s #JoinLife Campaign The #JoinLife campaign is Zara’s initiative to reduce their environmental impact by using recycled fabrics and organically-grown cotton. The company also uses 100% recycled water for all of their products. Stella McCartney Since 2001, Stella McCartney has been a furand-leather-free brand that has since developed into an environmentally friendly leader in the fashion industry. One of her newest collaborations, Adidas by Stella McCartney, is bringing sustainability into the athletic market by using only recycled polyester. Nikki Reed and Dell Combining sustainability and design, Nikki Reed and Dell are launching a collaborative high-end jewelry line in 2018 made exclusively from the gold found in recycled computer motherboards. The Reformation The Reformation website informs the consumer of the carbon dioxide, water and waste savings that are used in producing each product. They also use washing techniques that minimize chemical and water waste.
