Complimentary
Services
PROVIDED BY THE OFFICE
Y NORMAN HOME MAGAZINE
AVAILABLE
NO LISTING NEEDED TO GET IN FLOW • Publications • Bi-monthly digital magazine * • HOME magazines • Luxury Affiliates (quarterly or semi-annual publications) • Variety of local magazine and newspapers in the mailroom
• Coloring Books and Colored Pencils • Atlanta Adventure Booklets • Luxury Portfolio • FREE 1-year Luxury Portfolio magazine subscription (25 per year) ^
• Luxe Interiors + Design Magazine ($5 per client per year) ^ arry Norman, REALTORS®’ signature publicationsubscription features a selection of exceptional mes offered for sale and is targeted to high net • worth Marketconsumers. Insights, Monthly Newsletter, & Holiday ecards via the CRM ^
N AFFLUENT AUDIENCE OF 15,000+ Direct-mailed to targeted high-end homeowners with dian incomes of $250,000+ and home values of $750,000+, top luxury brokers and leading l estate brokers in the United States.
ULL-LENGTH EDITORIAL FEATURES A true Atlanta lifestyle publication. Every issue delves
AVAILABLE TO EVERYONE
ALL PRICE POINTS TANGIBLE MARKETING COLLATERAL • Listing/Buyer Presentation • Pocket presentation folder • Thermal binding options – White and clear thermal binders ^ • Custom Listing Presentation via Toolkit CMA ^
• Listing Promotion • 4-page brochure or 2-sided flyer * • Friendly Informational Cards to Highlight Listing Features * • Open House Registry Cards
• Listing/Personal Promotion • Postcard (multiple sizes and pricing options) * • Printing and postage cost are agent’s responsibility
309 SESAME STREET SESAME STREET
DISCLAIMER * Denotes the office marketing staff creates, manages, or must assist in creating ^ Denotes the agent creates, posts, orders, or sends themselves
GRAB & G0 wall LISTINGS
BUYERS
• Listing Presentation Book • Getting Ready to Move Brochure • Market Disruptors Brochure • Home Selling Process • Market Share Graphs • Home Warranty Flyers
• Your Home Deserves Flyer • Social and Web Stat Graphs • Marketing Calendar and Publications Brochure • Nextdoor Flyer • Photographers Flyer
LUXURY • Luxury Listings Presentation Book
• Area Map with schools and neighborhoods • Home Buying Process Flyer • Family of Services Flyers • Home Warranty Flyers
ADDITIONAL • Mayfair Flyers
• Luxury Affiliates Resource Guide
• Automatic Digital Marketing by Affiliates
• Luxury Affiliates Overview Flyer
• Luxury Real Estate Magazine
• Broker Affiliation Breakdown Flyer
• Buyer’s Guide Book
• Multiple Offer Negotiations Brochure • Why Use a REALTOR® Flyer • Senior Marketing Consultant Flyer • HOME Magazine • Coloring Book and Colored Pencils • How the Buckhead Office Marketing Department Works
ADDITIONAL MARKETING OPPORTUNITIES
DIGITAL EXPOSURE (OPTIONAL PAID) ■
ListGlobally.com (through Luxury Portfolio)
■
JUWAI.com (exclusive to Chinese market)
■
LuxuryPortfolio.com online retargeting banner ads
■
LUXVT.com
PRINT EXPOSURE (OPTIONAL PAID) ■
■
■
Harry Norman HOME magazine (semi-annual) 18k+ distribution Advertising opportunities in Christie’s, Luxury Portfolio & Luxury Real Estate magazines (See 2018 Ad Guide for further opportunities) Partnership with 30+ publications
SOCIAL MEDIA ■
Feature opportunities on the HNR company social media platforms
(Facebook, Instagram, Twitter) ■
Individual sales office property feature opportunities
FEATURE OPTIONS ■
Feature options for inclusion in Christie’s LuxuryPortfolio.com & LuxuryRealEstate.com social media, digital newsletters and Blog (request)
AUTOMATIC MARKETING COLLATERAL FOR YOUR LISTINGS • Entered in FMLS and GaMLS
• New Listing automated emails sent to licensed agents and clients interested in the area
• Shared office Sales Meeting presentation within 7 days of going live *
• Nextdoor auto post
• Posted on Office Instagram story within 7 days of going live *
• Posted on LuxuryRealEstate.com and partners
• Open House and Caravan postings included on office Constant Contact eBlasts *
• Available on Harry Norman App with Homespotter
• Sent to over 1,000 local co-op agents
• 700+ syndicated website partners
• Complementary home warranty for listing period • 2-10 Home Buyers Warranty • American Home Shield
DIGITAL MARKETING COLLATERAL • Listing/Buyer Presentation • Mayfair International • Pre and Post Listing Letter (agent responsible for requesting) ^
DISCLAIMER * Denotes the office marketing staff creates, manages, or must assist in creating ^ Denotes the agent creates, posts, orders, or sends themselves
• Listing Promotion • eCards sent to office Constant Contact list (New Listing, Price Reduction, Back on the Market) * • HarryNorman.com Analytics (Realtor.com, Zillow, Trulia, HNR.com) ^
• Listings/Personal Promotion • Harry Norman CRM offers custom digital marketing for personal and property related promotion ^
$500K$999K TANGIBLE MARKETING COLLATERAL • Up to 8 Page Brochure * • Insert for Brochure *
AUTOMATIC MARKETING COLLATERAL FOR LISTINGS • Posted on Luxury Real Estate (Who’s Who) and partners
LISTINGS
LISTINGS
$1M$1,999M
TANGIBLE MARKETING COLLATERAL • Listing/Buyer Presentation • Tri-fold box presentation folder • Luxury Real Estate Board of Regents Pre-Listing Letter ^ • Applicable shipping fee is agent’s responsibility • Luxury Portfolio Pre-Listings Letter (letter types - buyer, recently listed, considering listing) ^
• Listing Promotion • Up to 12 Page Brochure - Printed in-house at no cost * • Legal size book - Printed inhouse, trimmed and bound at Diazo for $5-$6 per book * • Trim and bind are agent’s responsibility
DISCLAIMER * Denotes the office marketing staff creates, manages, or must assist in creating ^ Denotes the agent creates, posts, orders, or sends themselves
AUTOMATIC MARKETING COLLATERAL • Luxury Real Estate Board of Regents Website (Regents.com)
LISTINGS
$2M+ DIGITAL MARKETING COLLATERAL • Listing Promotion • Luxury Real Estate Board of Regents Website (Regents.com) • Post to Company Twitter account (1 property a day, Each property once a week) ^ • Website analytics ^ • Luxury Portfolio Website and partners (Juwai.com, Countrylife.co.uk, etc.) • Submission for Additional Exposure (not guaranteed but could include magazine features, blog posts, PR, social media features, etc.) ^ • In-depth website analytics ^ • Mayfair International • Country Life website and Financial Times (www.ft.com)
TANGIBLE MARKETING COLLATERAL • Tabloid size book - Printed inhouse, trimmed and bound at Diazo for $5-$6 per book * • Trim and bind are agent’s responsibility
Buckhead Office | 52932 E Paces Ferry, Atlanta, GA 30305 | 404-233-4142 | HarryNorman.com The above information is believed accurate, but is not warranted. This offer is subject to errors, omissions, prior sale and withdrawals without notice.