HOMES THAT SIT HOMES THAT SELL VS
OTHER AGENTS 3 STEP MARKETING PLAN…
Photos
Add listing to mls and... Cross their fingers
COMPARED TO
ERIN COKER’S MARKETING PLAN
In a market where many agents rely on luck and passive tactics, I take a proactive and strategic approach to ensure your property not only stands out but attracts the right buyers with targeted precision and thoughtout marketing techniques.
Professional Photography
4K High Definition Video
Targeted Direct Mail Campaigns
Social Media Advertising
Youtube Videos
Real Time Marketing Metrics Report
Reverse Prospecting Strategies
Expert Home Staging (when applicable)
Email Blasts to a list of over 10,000 surrounding Atlanta Area Agents & Personal Database
Comprehensive Showing Reports & Visitor Feedback
Open Houses
YOUR HOME’S MARKETING SCHEDULE
YOUR STRATEGIC TIMELINE FOR SELLING YOUR HOME
PLANNING YOUR CUSTOMIZED TIMELINE
1. Coming Soon
2. Promote the Launch
3. We’re on the Market!
4. Dynamic Marketing
THE SCHEDULE
While our marketing plan includes original content for more than 30 days of promotion, these efforts typically
DIGITAL MARKETING
Horizontal, vertical, Facebook Marketing
Youtube Ads
WEEK ONE
MONDAY
• Real Time Marketing Metrics Link Sent
• Custom Website is finished
• Digital Facebook & Youtube ads begin
• House is listed as “coming soon” For Sale Sign gets installed
• 10,000 contact database is emailed announcing the listing as coming soon
THURSDAY
• Email database
• Instagram Video Launched
FRIDAY
• Social Media promotion of the Launch Party
TUESDAY
• Email database
THURSDAY
• Social Media Carousel Post Launch Party recap
WEEK THREE
TUESDAY
• What Does this house cost
THURSDAY
• 3 Things I Love video
CUSTOM COLLATERAL
Harry Norman, REALTORS® offers globally recognized, award-winning marketing and sales support tools to effectively and efficiently sell your home.
RESULTS DRIVEN MARKETING
The Buckhead Office of Harry Norman, REALTORS® offers a wide range of custom collateral for your home. With a dedicated teams of Graphic Designers, the marketing for each home is unique and built to order. Harry Norman strives to make each seller’s experience unparalleled and individual through the use of the following materials:
FLOORPLANS
• Property Brochures
• Flyers
• eCards
• Company-wide Presentations
• Open House / Caravan eBlasts
• Inserts
• Mailers
• Postcards
• Social Media Graphics
OUR PARTNERSHIP WITH ADWERX
Homes listed with Harry Norman, REALTORS® receive unmatched internet exposure due to the power of our brand and through our membership affiliations. Here are just a few.
PROVIDING EXCEPTIONAL DIGITAL VISIBILITY FOR YOUR HOME
Harry Norman, REALTORS® has partnered with Adwerx to create digital ad campaigns featuring your home. These ads are highly targeted and will display to individuals within a 15 mile radius of your home that has shown browsing behavior associated with buying and selling real estate, such as searching for homes, using mortgage calculators, or searching for moving companies. Ads featuring your home will be displayed to the right audience thousands of times on premium websites, such as the ones below, covering 96% of the web, as well as Facebook and Instagram.
Weekly Seller Reports
Professional Photos
Online Ad within 24 Hours
Emails Blast to 1,200+ Agents
Broker Open + Open House
Reverse Prospecting
HOW I WORK FOR YOU
DEVELOP OUR PRICING STRATEGY
• Relevant homes currently on the market
• Relevant homes that have sold
Relevant homes, which failed to sell
• Relevant homes pending sale
Local economic conditions
• Your desired timetable
Agent evaluation, if desired
COMPLETE PAPERWORK
• Listing Agreement
Listing Integration Across 2 MLS Systems: FMLS & GaMLS
• Profile information Seller’s Disclosure provided for completion
• Survey Warranty Deed
SUCCESSFUL MARKETING
Maximum web exposure, up to 700 sites & syndicated through our luxury affiliates
• Realtor.com Showcase Listing
Enhanced placement on AJC.com
• Advanced marketing automation tools to promote your home as soon as it’s listed and throughout the campaign
Website tracking ability
• Partnership with Adwerx running a highly targeted digital ad featuring your home
Professional photography
• Property staging and showcasing recommendations
Networking in-house and out
• Quality yard signs with brand recognition
Custom marketing materials from in-house designers specifically tailored to your property
• Print advertising opportunities
• Open house & agent Caravans
• My personal plan for your home
MANAGE THE SALE
• Represent your interests at all times Guide you through the contract terms
• Negotiate on your behalf
• Negotiate any necessary amendments
• Ensure your deadlines are met
• Timely communication
Follow up and Feedback
• Provide resources for any vendors needed
Monitor buyer’s loan status
• Legal expertise available
CLOSE THE SALE
Furnish any needed information or documents to closing attorney
• Follow up with attorney to assure timely and smooth closing
• Coordinate closing date, time and location with all parties
Secure and review HUD for accuracy
• Attend closing
CORPORATE
RELOCATION SERVICE
RELOCATION IMPACT
ATLANTA IS THE #1 RELOCATION CITY IN THE UNITED STATES.
Our Corporate & Consumer Business Services team of experienced full-time professionals, one of the largest in the U.S. and the first in Georgia to earn the RELO® Quality Certification, is ready to assist you with your move.
Harry Norman, Realtors® offers first-class service to our relocation clients, including coordinated group moves, special services and short-term living arrangements. We work with over 800 companies throughout the United States and globally, including many Fortune 500 employers.
We will help you with a move across Atlanta, across the United States, or around the world. As a Diamond Award Recipient, the highest member achievement given by Leading Real Estate Companies of the World®, we put the expertise, reputation and personalized service of Georgia’s best Relocation Division to work for you.
We will help you with a move across Atlanta, across the United States, or around the world. As a Diamond Award Recipient, the highest member achievement given by Leading Real Estate Companies of the World®, we put the expertise, reputation and personalized service of Georgia’s best Relocation Division to work for you.
THE HARRY NORMAN DIFFERENCE
When you choose to list your property with The Buckhead Office of Harry Norman, you will experience comprehensive local expertise and your property will be introduced to a network of knowledgeable real estate professionals across the globe.
Since 1930, Harry Norman has been Atlanta’s leader in sales of exceptional properties. In Buckhead and throughout metro Atlanta, more buyers and sellers trust the purchase or sale of their luxury property to Harry Norman, REALTORS®.
BY THE NUMBERS *
$2.9B IN SALES VOLUME
4,900+ IN CLOSED UNITS
$621,000 * IN AVG SOLD PRICE
*Average sold price for list side transactions. Based on data supplied by the FMLS and GAMLS, Jan - Dec 2023.
MEDIA
CLIENT TESTIMONIALS
Erin is hands-down THE BEST realtor I’ve ever had the privilege to work with. She is incredibly genuine in all facets and genuinely cares about helping you find a good match and helping you make the right decision based on your needs. She is super knowledgeable about the Atlanta area and where to look and provide feedback to areas that are presently experiencing their growth periods. She takes the time to fully understand exactly what it is you’re looking for and reading between the lines to further identify your needs. From beginning to end, she was a wonderful advocate for me as a seller, and was assertive when the time called to ensure I wasn’t being taken advantage of. If you’re looking for a genuine, honest, and transparent realtor- Erin’s the one!
She’s your realtor for LIFE!”
Erin is an absolute rockstar of a realtor! If you want someone who will work hard, is compassionate, smart and dedicated to her craft then look no further! Erin does a great job of making you feel like you are a top priority for her in a crazy market where other realtors will have you thinking you’re just another number for their pay check. As a first time buyer (or really any buyer) it can be very scary not knowing what to look for or what to do and we couldn’t have asked for a better realtor to help us! You won’t regret your choice if you go with Erin!!”
Erin is very professional. She listens to you to determine what properties meet your needs, and offers honest evaluations of the properties she finds. We initially met her at an open house she was showing and immediately knew we wanted her to be our buyer’s agent. When it came time to sell another property, she was our first call. I highly recommend her.”
Erin was an awesome realtor. She helped us get to the closing table with both buying and selling our homes. She was on top of tasks, fought for what we wanted and didn’t settle for what we didn’t. She is professional, courteous and my baby loves her!”
Erin had been instrumental in my home search-to-shortlistto-offer-to-contract journey in an otherwise crazy seller market. I found her to be a thorough & seasoned professional and she gives individual attention to her clients, and most importantly ‘listens to her clients’ and their needs well.
I found her genuinely interested and personally invested in her client’s home buy journey. She always shows up with tons of energy, positivity and a BIG smile She had also been extremely prompt and I never had to chase her for any visits, on the contrary she would make sure that I show up :)
One of the things I really appreciated about her is that despite it being a seller’s market, she would never have me put in crazy offers (whereas my earlier realtor kept pushing me to go all-in!).
I am happy to report that my wife & I ended up buying our first house through Erin and we are loving it so much. I got Erin’s reference through a friend and now she is good friends with me & my wife!! Look no further if you want a realtor who essentially works like a friend and is personally interested in getting you your dream home.”
