THE BUCKHEAD OFFICE
EXCEPTIONAL PROPERTY PROGRAM
EXCEPTIONAL PROPERTY PROGRAM A U T O M AT E D L U X U R Y M A R K E T I N G O F F E R I N G S
Within the Exceptional Property Program all $1M+ properties will receive automatic, custom marketing materials, exclusive to the Buckhead Office, and additional exposure from an office and luxury affiliate level.
DIGITAL
LUXURY AFFILIATES
“New to Market, Exceptional Property” •
8.5” x 5.5” Large Postcard Complimentary (XpressDocs Radius mailing – 50 qty)
•
16-20 page property brochure
•
Legal Book (upon request) - Printed out of house
•
*QR code created for property site (HNR or LuxVT) included on all printed materials
•
“New to Market, Exceptional Property” eCard
•
“New to Market, Exceptional Property” Social Media Image
•
Digital Brochure – ISSUU link
•
Posted to BH Office social media accounts
•
Possible What Now Atlanta exposure
•
Website and URL dedicated to your listing
•
Dazzling Google Earth Aerial Video Fly-Over
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Fullscreen HD Video Tour on YouTube
•
Weekly activity report emails and an interactive media kit showing your ads and campaign highlights
•
Complimentary addition to LuxVT portal (includes all LuxVT offerings)
•
Submitted to additional Luxury Affiliate sites for potential placement
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Complimentary LuxeIntroduction endorsement letters from Luxury Portfolio’s President that can be sent to your potential client (Buyer or Seller) or current client that just listed with you. (upon request)
EXCEPTIONAL PROPERTY PROGRAM D I G I TA L & P R I N T M A R K E T I N G S U I T E O P T I O N S
New to Market eCard
A
SUITE
B
SUITE
C
SUITE
New to Market Social Media Image
New to Market Postcard ( 50 Complimentary mailed to a radius surrounding listing)
12pg Brochure (Legal Book upon request)
EXCEPTIONAL PROPERTY PROGRAM P R E M I U M E X P O S U R E F E AT U R E S
GOING TO THE ENDS OF THE EARTH TO SELL YOUR HOME... ELITE ADVERTISING
Your listing will be featured through rich media display ads on prestige websites, targeting affluent home buyers.
WSJ.com reaches an elite global audience of 42.4 million digital readers per month who seek the news and information critical to their business and personal lives. #1 Ranked Luxury Real Estate Marketplace $2.2M Average Household Net Worth
$2.75M Average Household Worth of Robb Report Readers
Readership that spans all 50 states and more than 80 countries around the globe to a qualified international audience, it’s a must-read for affluent individuals interested in high-end real estate. 2.3 Million Monthly Unique Users 50% of Visitors Planning to Build/Buy a Home An international publication dedicated to upscale real estate and the people who love it. Follow the latest trends in home design, architecture, trending communities and cities, and a lot more. #1 Individual Newspaper Site in the U.S. 25 Million Unique Visitors Each Month MarketWatch is a website that provides financial information, business news, analysis, and stock market data. 40 Million Monthly Unique Users Barron’s is an American weekly magazine/newspaper published by Dow Jones & Company, a division of News Corp. 99% Make a decision based on content read on Barron’s
Juwai, which means “home overseas”, is visited by thousands of Chinese buyers each day from over 326 cities throughout China, as well as in Taiwan, Hong Kong, Malaysia and Singapore.
EXCEPTIONAL PROPERTY PROGRAM A D P L A C E M E N T D E TA I L S
FORMAT
DURATION
Mansion Global Robb Report
Full page digital search result Full page digital search result
Until listing sells Until listing sells
DuPont Registry
Full page digital search result
Until listing sells
UPMKT Unique Homes
Full page digital search result Full page digital search result
Until listing sells Until listing sells
Wall Street Journal
Full page digital search result
Until listing sells
Barron’s
Full page digital search result
Until listing sells
Market Watch
Full page digital search result
Until listing sells
FORMAT
DURATION
New York Times Los Angeles Times
Targeted display ads Targeted display ads
Until 2,000 impressions Until 2,000 impressions
Miami Herald
Targeted display ads
Until 2,000 impressions
San Francisco Chronicle Chicago Tribune
Targeted display ads Targeted display ads
Until 2,000 impressions Until 2,000 impressions
National Post
Targeted display ads
Until 2,000 impressions
FORMAT
DURATION
100+ International Ads International MLS Huanyulu (CHINA)
Full page digital search result Full page digital search result Full page digital search result
Until listing sells Until listing sells Until listing sells
Juwai ( CHINA)
Full page digital search result
One month
FORMAT
DURATION
Organic social media post Organic social media post Targeted display ads
Until listing sells Until listing sells 1-4 weeks
Luxury Advertising
Major Media Display Ads
Global Exposure
Social Video Marketing YouTube Video Post Facebook Video Post Facebook/Instagram Video Ads
HARRY NORMAN + LUXURY WEB + PORTAL
LISTING EXPOSURE
HarryNorman.com
Realtor.com Movoto.com Homes.com Estately.com Zillow.com Trulia.com HomeFinder.com OpenDoor.com HN.com/Luxury-Homes ($1M+)
MayfairInternatinoalRealty.com
MayfairInternationalRealty.com PropertyListings.FT.com CountryLife.co.uk
LuxuryRealEstate.com Lounge.LuxuryRealEstate.com
LuxuryRealEstate.com Global Luxury Search Apple TV App
Regents.com Lounge.LuxuryRealEstate.com
Regents.com LuxuryRealEstate.com Global Luxury Search Apple TV App
LuxuryPortfolio.com LuxeXchange.LuxuryPortfolio.com
LuxuryPortfolio.com WSJ.com FT.com MansionGlobal.com Barrons.com JamesEdition.com CountryLife.Co.Uk PropGoLuxury.com Juwai.com MarketWatch.com
$1M+
$500K+
ALL PRICE POINTS
L U X U R Y A F F I L I AT E Q U I C K G U I D E
M
AFFILIATE QUICK GUIDE
MARKETING (OWNED + EARNED) ADDITIONAL MARKETING Agent Profile Agent Website Listing Agent Lead Routing Luxury Listing Presentation + Materials Considered for Social and Blog HNR Funded Listing + Agent Campaign* AdWerx campaign with option to extend at discounted rates Active Pitching to Media ($1M+)
Negotiated Rates with Local Media* See Ad Guide for More Info HOME Magazine ($500k+)
CLIENT TOUCHPOINTS
Monthly Company Newsletter Quarterly Luxury Newsletter Luxury Market Reports + Insights CRM Drip Campaigns CRM Holiday E-Cards Coverage Presentation ($1M+)
Agent Profile London Letter (Listing Letter) Display in Mayfair Office Window, UK Considered for Social, Blog, and Editorial
Mayfair Collection Listing Ad
UK Market Blogs for Agent Use
Agent Profile Agent Website Listing Presentation Materials Considered for Social, Blog, and Editorial
Luxury Real Estate Digital Magazine Digital Listing + Agent Campaigns Featured Online Listing Packages Social Media Packages E-Newsletter Dedicated Email Blast Wall Street Journal Co-Op Ads
Listing Analytics Report Key to LRE Digital Presentation
Agent Profile Agent Website Regents Exclusive Listing Letter Regents Listing Presentation Materials Considered for Social, Blog, and Editorial
Regents Pricing on Who's Who in Luxury Real Estate Opportunities
Regents Member Directory Listing Analytics Report Key to LRE Digital Presentation
Agent Profile LPI Listing Letters Listing Presentation Materials Co-Branded Print Materials Co-Branded Social Media Assets Considered for Social, Blog, and Editorial
Luxury Portfolio Magazine Listing Ad Luxe Interiors + Design Listing Ad Wall Street Journal Listing Ad Financial Times Listing Ad Digital Listing and Agent Campaigns Social Media Packages Homepage Listing Feature On the Market E-Newsletter LuxeSelect Newsletter ($3M+)
LuxeAnalytics Listing Reports Market + Research Reports Magazine Gift Subscriptions LuxeTrends Newsletter
THE BUCKHEAD OFFICE 532 E Paces Ferry Road, Suite 200 • Atlanta, GA 30305 | 404.233.4142 | HarryNorman.com