Exceptional Property Program - Agent Guide

THE

BUCKHEAD OFFICE

AUTOMATED LUXURY MARKETING OFFERINGS

EXCEPTIONAL PROPERTY PROGRAM

Within the Exceptional Property Program, all $1M+ properties will receive automatic, custom marketing materials and additional exposure from an office and luxury affiliate level.

• “New to Market, Exceptional Property”

PRINT

8.5” x 5.5” Large Postcard

(XpressDocs Radius mailing – 50 qty) Paid for by the Buckhead Office

• 12-16 page property brochure

• Legal Book (upon request) - Printed out of house

• *QR code created for property site (HNR or LuxVT) included on all printed materials

DIGITAL

• “New to Market, Exceptional Property” eCard

• “New to Market, Exceptional Property” Social Media Image

• Digital Brochure – ISSUU link

• Posted to BH Office social media accounts

• Possible What Now Atlanta exposure

• Website and URL dedicated to your listing

• Dazzling Google Earth Aerial Video Fly-Over

• Fullscreen HD Video Tour on YouTube

• Weekly activity report emails and an interactive media kit showing your ads and campaign highlights

LUXURY AFFILIATES

• Complimentary addition to LuxVT portal (includes all LuxVT offerings)

• Submitted to additional Luxury Affiliate sites for potential placement

• Complimentary LuxeIntroduction endorsement letters from Luxury Portfolio’s President that can be sent to your potential client (Buyer or Seller) or current client that just listed with you. (upon request)

EXCEPTIONAL PROPERTY PROGRAM

DIGITAL & PRINT MARKETING SUITE OPTIONS

PREMIUM EXPOSURE FEATURES

EXCEPTIONAL PROPERTY PROGRAM

GOING TO THE ENDS OF THE EARTH TO SELL YOUR HOME...

ELITE ADVERTISING

Your listing will be featured through rich media display ads on prestige websites, targeting affluent home buyers.

WSJ.com reaches an elite global audience of 42.4 million digital readers per month who seek the news and information critical to their business and personal lives.

#1 Ranked Luxury Real Estate Marketplace

$2.2M Average Household Net Worth

$2.75M Average Household Worth of Robb Report Readers

Readership that spans all 50 states and more than 80 countries around the globe to a qualified international audience, it’s a mustread for affluent individuals interested in high-end real estate.

2.3 Million Monthly Unique Users

50% of Visitors Planning to Build/Buy a Home

An international publication dedicated to upscale real estate and the people who love it. Follow the latest trends in home design, architecture, trending communities and cities, and a lot more.

#1 Individual Newspaper Site in the U.S.

25 Million Unique Visitors Each Month

MarketWatch is a website that provides financial information, business news, analysis, and stock market data.

40 Million Monthly Unique Users

Barron’s is an American weekly magazine/newspaper published by Dow Jones & Company, a division of News Corp.

99% Make a decision based on content read on Barron’s

Juwai, which means “home overseas”, is visited by thousands of Chinese buyers each day from over 326 cities throughout China, as well as in Taiwan,

EXCEPTIONAL PROPERTY PROGRAM

AD PLACEMENT DETAILS

W E B + P O R T A L

A L L P R

H a r r y N o r m a n c o m

$ 5 0 0 K + $ 1 M +

R e a l t o r c o m

M o v o t o c o m

H o m e s c o m

E s t a t e l y c o m

Z i l l o w . c o m

T r u l i a c o m

H o m e F i n d e r c o m

O p e n D o o r c o m

H N c o m / L u x u r y - H o m e s ( $ 1 M + )

M a y f a i r I n t e r n a t i n o a l R e a l t y c o m

M a y f a i r I n t e r n a t i o n a l R e a l t y c o m

P r o p e r t y L i s t i n g s F T c o m

C o u n t r y L i f e c o u k

L u x u r y R e a l E s t a t e c o m

L o u n g e L u x u r y R e a l E s t a t e c o m

L u x u r y R e a l E s t a t e c o m

G l o b a l L u x u r y S e a r c h

A p p l e T V A p p

R e g e n t s c o m

L o u n g e L u x u r y R e a l E s t a t e c o m

R e g e n t s c o m

L u x u r y R e a l E s t a t e c o m

G l o b a l L u x u r y S e a r c h

A p p l e T V A p p

L u x u r y P o r t f o l i o c o m

L u x e X c h a n g e L u x u r y P o r t f o l i o c o m

L u x u r y P o r t f o l i o c o m

W S J . c o m

F T c o m

M a n s i o n G l o b a l c o m

B a r r o n s c o m

J a m e s E d i t i o n c o m

C o u n t r y L i f e . C o . U k

P r o p G o L u x u r y c o m

J u w a i c o m

M a r k e t W a t c h c o m

m

A g e n t P r o f i l e

A g e n t W e b s i t e

L i s t i n g A g e n t L e a d R o u t i n g

L u x u r y L i s t i n g P r e s e n t a t i o n + M a t e r i a l s

C o n s i d e r e d f o r S o c i a l a n d B l o g

H N R F u n d e d L i s t i n g + A g e n t C a m p a i g n *

A d W e r x c a m p a i g n w i t h o p t i o n t o e x t e n d a t d i s c o u n t e d r a t e s

A c t i v e P i t c h i n g t o M e d i a ( $ 1 M + )

A g e n t P r o f i l e L o n d o n L e t t e r ( L i s t i n g L e t t e r )

D i s p l a y i n M a y f a i r O f f i c e W i n d o w , U K

C o n s i d e r e d f o r S o c i a l , B l o g , a n d E d i t o r i a l

N e g o t i a t e d R a t e s w i t h L o c a l M e d i a *

S e e A d G u i d e f o r M o r e I n f o

H O M E M a g a z i n e ( $ 5 0 0 k + )

M o n t h l y C o m p a n y N e w s l e t t e r Q u a r t e r l y L u x u r y N e w s l e t t e r

L u x u r y M a r k e t R e p o r t s + I n s i g h t s

C R M D r i p C a m p a i g n s

C R M H o l i d a y E - C a r d s

C o v e r a g e P r e s e n t a t i o n ( $ 1 M + )

A g e n t P r o f i l e A g e n t W e b s i t e L i s t i n g P r e s e n t a t i o n M a t e r i a l s C o n s i d e r e d f o r S o c i a l , B l o g , a n d E d i t o r i a l

M a y f a i r C o l l e c t i o n L i s t i n g A d

U K M a r k e t B l o g s f o r A g e n t U s e

L u x u r y R e a l E s t a t e D i g i t a l M a g a z i n e

D i g i t a l L i s t i n g + A g e n t C a m p a i g n s

F e a t u r e d O n l i n e L i s t i n g P a c k a g e s

S o c i a l M e d i a P a c k a g e s

E - N e w s l e t t e r D e d i c a t e d E m a i l B l as t

W a l l S t r e e t J o u r n a l C o - O p A d s

L i s t i n g A n a l y t i c s R e p o r t K e y t o L R E D i g i t a l P r e s e n t a t i o n

A g e n t P r o f i l e

A g e n t W e b s i t e

R e g e n t s E x c l u s i v e L i s t i n g L e t t e r R e g e n t s L i s t i n g P r e s e n t a t i o n M a t e r i a l s

C o n s i d e r e d f o r S o c i a l , B l o g , a n d E d i t o r i a l

R e g e n t s P r i c i n g o n W h o ' s W h o i n

L u x u r y R e a l E s t a t e O p p o r t u n i t i e s

R e g e n t s M e m b e r D i r e c t o r y L i s t i n g A n a l y t i c s R e p o r t K e y t o L R E D i g i t a l P r e s e n t a t i o n

A g e n t P r o f i l e

L P I L i s t i n g L e t t e r s

L i s t i n g P r e s e n t a t i o n M a t e r i a l s

C o - B r a n d e d P r i n t M a t e r i a l s

C o - B r a n d e d S o c i a l M e d i a A s s e t s

C o n s i d e r e d f o r S o c i a l , B l o g , a n d E d i t o r i a l

L u x u r y P o r t f o l i o M a g a z i n e L i s t i n g A d

L u x e I n t e r i o r s + D e s i g n L i s t i n g A d

W a l l S t r e e t J o u r n a l L i s t i n g A d

F i n a n c i a l T i m e s L i s t i n g A d

D i g i t a l L i s t i n g a n d A g e n t C a m p a i g n s S o c i a l M e d i a P a c k a g e s

H o m e p a g e L i s t i n g F e a t u r e O n t h e M a r k e t E - N e w s l e t t e r

L u x e S e l ec t N e w s l e t t e r ( $ 3 M + )

L u x e A n a l y t i c s L i s t i n g R e p o r t s

M a r k e t + R e s e a r c h R e p o r t s

M a g a z i n e

G i f t S u b s c r i p t i o n s

L u x e T r e n d s N e w s l e t t e r