WHY HARRY NORMAN? When you choose to list your property with The Buckhead Office of Harry Norman, you will experience comprehensive local expertise and your property will be introduced to a network of knowledgeable real estate professionals across the globe. Since 1930, Harry Norman has been Atlanta’s leader in sales of exceptional properties. In Buckhead and throughout metro Atlanta, more buyers and sellers trust the purchase or sale of their luxury property to Harry Norman, REALTORS®.
Erin Yabroudy is one of Atlanta’s leading REALTORS® for premier communities such as Ansley Park, Morningside, Buckhead, Virginia-Highland, Inman Park, Druid Hills, and Brookwood Hills. Erin resides in Ansley Park with her husband, Ron, their four children, and two labrador retrievers. Having made this neighborhood her home and specialization in real estate, Erin is an expert resource for prospective Ansley Park home buyers and can offer a unique and personal perspective on the community. Erin is thrilled to further introduce the prestigious Harry Norman brand into neighborhoods throughout Atlanta.
#1
LARGE TEAM COMPANY WIDE
Over $650M
UNDER CONTRACT/ SOLD LIFETIME SALES
GLOBAL
LUXURY CONNECTIONS
GLOBAL
LUXURY CONNECTIONS Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. This means your property will be seen by qualified buyers worldwide. Our exclusive associations with Christie’s International Real Estate, Luxury Portfolio International,® the Board of Regents/ Who’s Who in Luxury Real Estate, and Mayfair International Realty give your property exceptional advantages that other Atlanta real estate companies simply cannot provide.
CHRISTIE’S INTERNATIONAL REAL ESTATE Harry Norman, REALTORS® is the exclusive Atlanta Affiliate of Christie’s International Real Estate, a worldwide network of accomplished Brokers dedicated to the marketing and sale of residential luxury properties, and the only luxury real estate company wholly owned by a fine art auction house. Only the most reputable and successful Brokers at the top of their markets are invited to join the network. In Atlanta, Harry Norman, REALTORS® was selected based on a long tradition of providing exceptional service, allowing us to offer the best in local expertise with global connections.
LUXURY PORTFOLIO INTERNATIONAL Luxury Portfolio International® represents the luxury component of Leading Real Estate Companies of the World®, and Harry Norman, REALTORS® is one of 200 exclusive luxury affiliate member companies within this global network of premier locally-branded companies, dominated by many of the world’s most powerful independent luxury brokerages. Their website, LuxuryPortfolio.com, is translated into nine languages, offers multiple currency conversions, and attracts visitors from over 200 countries each month.
BOARD OF REGENTS ATLANTA “The Board of Regents is an exclusive network of the world’s most elite luxury real estate brokers, comprised of the most legendary names in the industry. Brokers with this distinction provide leadership and the highest level of personal services and commitment to their clientele.” — John Brian Losh, CEO, President of Luxury Real Estate Regents
MAYFAIR INTERNATIONAL REALTY As the exclusive affiliate of Mayfair International Realty in Georgia, Harry Norman, REALTORS® is able to provide our clients with authentic international coverage for their properties. Our London office has a hands-on understanding of the international real estate market, making us your ideal overseas real estate advisors. The Mayfair International Realty’s London team was chosen for their knowledge of the UK and European real estate markets, and for their hands-on experience in property marketing won over many years. The Mayfair network has over 100 brokers with more than 450 offices spread across the UK, North America and Europe.
940 OFFICES 49 COUNTRIES Admittance by invitation only
As an exclusive affiliate of CHRISTIE’S International Real Estate, Harry Norman, REALTORS® is distinguished as “best in class.” Being awarded affiliate status grants access to global marketing programs through digital and print mediums as well as highly customized programs catered to fit each client individually. CHRISTIE’S holds a worldwide network of approximately 138 Affiliates that are hand-selected for their success in luxury property sales and their ability to meet strict standards of excellence. The benefit from this extraordinary relationship creates the synergy between the global perspective on art, lifestyle and real estate with the local expertise of Harry Norman, REALTORS.® CHRISTIE’S is known for their long heritage of luxury and exceptional service, a reputation expected by discerning buyers and sellers with properties at $1 million and beyond. The unique combination of global influence and local connections has established CHRISTIE’S as the leading network of exclusive brokers dedicated to the marketing and sale of luxury real estate. Together, CHRISTIE’S International Real Estate and Harry Norman, REALTORS® creates a tailored service under a brand that defines innovation and excellence, providing an exceptional portfolio of luxury properties from around the world.
REACHING
THE WORLD
Christie’s International Real Estate Corporate locations
AFFILIATED NETWORK
Affiliate locations
Auction House Salesrooms
• Admittance to the network is by Invitation only to companies with proven records of success in high-value home sales • 138 affiliates hand-selected for their success in luxury property sales and ability to meet strict standards of excellence
Source: Christie’s International Real Estate Website, November 2020
550 TOP REAL ESTATE BROKERAGES 50+ COUNTRIES 130,000 ASSOCIATES
Luxury Portfolio International® is a unified collection of the world’s most experienced, visible and highly regarded experts in luxury real estate under Leading Real Estate Companies of the World.® Luxury Portfolio’s program is for premier luxury properties and is part of a network of over 565 top brokerages and 130,000 agents in six continents. Harry Norman, REALTORS® has been selected to be a part of this exclusive global network, which marketed over 50,000+ luxury properties last year on the award-winning LuxuryPortfolio.com site as well as in prestigious publications circulated around the world. Through connections with Luxury Portfolio’s vast international reach, Harry Norman, REALTORS® remains the trusted local expert to affluent clients across the globe. LEADING NETWORK & REACH
• Website visitors from over 200 countries and territories every month • Site translation in nine languages • Conversion to 60+ currencies • Average $3 million high-net worth visitors annually • Brokerages in over 70 countries • Annual home sales of $254 billion • More than 50,000+ luxury properties
MOST $1 MILLION+
Luxury Portfolio International® has $38 billion more home sales than our closest competitor.
PROPERTY LISTINGS
U.S. HOME SALES — Volume Shown in Billions of Dollars Leading Real Estate Companies of the World® Keller Williams Coldwell Banker Berkshire Hathaway Home Services Compass RE/MAX Sotheby’s International Realty eXp Realty Redfin Douglas Elliman Real Estate Century 21 HomeSmart Corcoran Better Homes & Gardens ERA This bar chart is sourced from REAL Trends 500 for 2019, realtrends.com.
LUXURY PORTFOLIO INTERNATIONAL ®
$257 $219 $187 $91 $91 $85 $78 $36 $31 $29 $29 $17 $16 $13 $10 $0
$50
$100
$150
$200
$250
For informational purposes only. This bar chart is sourced from REAL Trends Top 500 for 2019, realtrends.com. Companies shown represent networks and national brands.
125,000+ SALES ASSOCIATES AROUND THE GLOBE 3,250 OFFICES 35+ COUNTRIES 424 MEMBERS
As a Board of Regents’ member of Who’s Who in Luxury Real Estate/LuxuryRealEstate.com, Harry Norman, REALTORS® has access to an international network of real estate professionals representing the finest residential luxury estates and property brokerages in the world. Premium custom marketing services through Who’s Who In Luxury Real Estate are reserved for properties listed by Harry Norman, REALTORS® priced $500,000 and above. These fine homes receive unparalleled internet exposure on LuxuryRealEstate.com, touted as the most-viewed luxury real estate website in the world.
100+ BROKERAGES 450+ OFFICES
HARRY NORMAN, REALTORS® PRESENTS “OUR LONDON TEAM” Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. As the exclusive affiliate of Mayfair International Realty in Georgia, Harry Norman, REALTORS® is able to provide our clients with authentic international coverage for their properties. Our London office has a hands-on understanding of the international real estate market, making us your ideal overseas real estate advisors. The Mayfair International Realty’s London team was chosen for their knowledge of the UK and European real estate markets, and for their hands-on experience in property marketing won over many years. The Mayfair network has over 100 brokers with more than 450 offices spread across the UK, North America and Europe.
BROKERAGE COMPETITION 1. Exclusive affiliate of Christie’s International Real Estate 2. Leading Real Estate Companies of the World 3. Luxury Portfolio International 4. Exclusive membership with Board of Regents 5. Luxury Real Estate 6. Exclusive affiliate of Mayfair International Realty
1. Sotheby’s International (separate from auction division) 2. Luxury Real Estate
1. Leading Real Estate Companies of the World 2. Luxury Portfolio International 3. Luxury Real Estate
1. Leading Real Estate Companies of the World 2. Luxury Portfolio 3. Luxury Real Estate
1. Luxury Real Estate
1. Luxury Real Estate
No Luxury Affiliations
THE MOST COMPREHENSIVE
MARKETING STRATEGY IN ATLANTA
SOCIAL MEDIA STRENGTH
With so many people utilizing social media to stay up to date, it’s vital to connect with users/potential buyers where they enjoy spending their time – Facebook and Instagram. Harry Norman, REALTORS® is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.
FACEBOOK FOLLOWERS Coldwell Banker Atlanta | 5,271 Ansley Atlanta | 5,375 Dorsey Alston | 5,498
Harry Norman, REALTORS® 37,582
Virtual Properties | 6,305
Atlanta Fine Homes | 10,414
BHHS Georgia | 10,161 Beacham & Co. | 16,606 Metro Brokers | 11,708
Mark Spain Real Estate | 14,294
INSTAGRAM FOLLOWERS BHHS Georgia | 5,507 Mark Spain Real Estate | 9,121
Harry Norman, REALTORS® 138,595
Virtual Properties | 10,004 Beacham & Co. | 13,590 Atlanta Fine Homes | 17,753
Dorsey Alston | 17,833
Ansley Atlanta | 98,123 *Current numbers as of November 2020 for all Harry Norman, REALTORS® offices
ERINYABROUDY.COM and SOCIAL MEDIA ALWAYS CONNECTED
ErinYabroudy.com
INSTAGRAM | @ErinYabroudyAndAssociates
FACEBOOK | @ErinYabroudyandAssociates
HARRYNORMAN.COM Where Real Estate Lives....DIGITALLY
Most home searches today start on the internet. HarryNorman.com delivers over 230,000 monthly page views across. With our website and mobile app, we put your home where buyers are looking.
HOME MAGAZINE
Harry Norman, REALTORS® signature publication features a selection of exceptional homes offered for sale and is targeted to high net worth consumers.
AN AFFLUENT AUDIENCE OF 15,000+ Direct-mailed to targeted high-end homeowners with median incomes of $250,000+ and home values of $750,000+, top luxury brokers and leading real estate brokers in the United States. INTEGRATED AND INTERACTIVE MEDIA Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine..
HOME
HARRY NORMAN, REALTORS®
WEB MARKETING Homes listed with Harry Norman, REALTORS® receive unmatched internet exposure due to the power of our brand and through our membership affiliations. Below are just a few. FRONTDOOR’S
Harry Norman, REALTORS® is proud to be a member of Christie’s International Real Estate, Leading Real Estate Companies of the World® RELO Home Search and affiliated with Luxury Portfolio International® Mayfair International Realty, and Who’s Who in Luxury Real Estate’s Board of Regents. Property must meet eligibility requirements on certain sites.
GET REAL REAL TIME TIME DATA DATA WITH GET WITH
OUR NEW MOBILE APP OUR Download Harry Harry Norman Norman Home Home Search Download Search from from app app store store View listing information with HomeSpotter™ by simply aiming your device at or near a listing Narrow your home search by
View listinga information withyour HomeSpotter™ drawing circle around desired area by simply aiming your device at or near a listing Narrow your home View recently sold search homesbyindrawing your area a circle around your desired area
Review sold commuting View recently homes in times your area
Save homes to your portfolio
Search for open houses in your area Search for open houses in your area
In app messaging between agents and consumers Push notifications regarding property inquiries
Norman Home Search from app store
eal-time data on our
MOBILE APP
Hide listings you have already viewed
h HomeSpotter™ by simply aiming your device at or near a listing
Review commuting Save homes to yourtimes portfolio
CUSTOM
COLLATERAL
BROCHURES FLYERS ECARDS COMPANY-WIDE PRESENTATIONS OPEN HOUSE / CARAVAN EBLASTS
The Buckhead Office of Harry Norman, REALTORS® offers a wide range of custom collateral for your home. With the work of an Art Director leading a team of three Graphic Designs the marketing for each home is unique and built to order. Harry Norman strives to make each seller’s experience unparalleled and individual through the use of the following materials:
#1
$72+M
LARGE TEAM, COMPANY WIDE
INSERTS MAILERS POSTCARDS ANSLEYPHILE NORTHSIDE NEIGHBOR INTOWN AD MONTHLY NEIGHBORHOOD NEWSLETTERS
$600M
SOLD IN 2020
LIFETIME SALES
EATURED
ACTIVE 20 Polo Drive ACTIVE 64 THE PRADO
UNDER CONTRACT 157 17TH ST
SOLD 66 THE PRADO
SOLD 230 PEACHTREE CIR
COMING SOON | 39 Avery Drive
ACTIVE 34 PEACHTREE CIR
@ErinYabroudyAndAssociates
E SOUTH PRADO UNIT 4A
COMING SOON | 37 Montgomery Ferry Drive ACTIVE 18 PEACHTREE CIR #2
ACTIVE 1327 Peachtree Street #904
ERIN YABROUDY
COMING SOON
D: 404.504.7955 | O: 404.233.4142 Erin.Yabroudy@HarryNorman.com ErinYabroudy.com
COMING SOON
THE BUCKHEAD OFFICE 532 East Paces Ferry Road Atlanta, Georgia 30305
PROPERTIES
SOLD 229 15TH ST
SOLD 12 S Prado
SOLD 18 Polo Drive
PENDING 267 The Prado
Erin Yabroudy & Associates August Newsletter SOLD 18 Peachtree Circle #2
The above information is believed to be accurate but not warranted. Offer subject to errors, changes, omissions, prior sales and withdrawals without notice. Equal Housing Opportunity.
D: 404.504.7955 O: 404.233.4142 Erin.Yabroudy@HarryNorman.com
ErinYabroudy.com
@ErinYabroudyAndAssociates
The above information is believed to be accurate but not warranted. Offer subject to errors, changes, omissions, prior sales and withdrawals without notice. Equal Housing Opportunity.
ANSLEYPHILE
FACES & PLACES #1 Large Team $550 Lifetime Sales Over $65M Sold 2019 Over $55M Under Contract/Sold in 2020
MONTHLY NEWSLETTER
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OUR PARTNERSHIP WITH ADWERX
Providing exceptional digital visibility for your home
ADWERX PARTNERSHIP
Harry Norman, REALTORS® has partnered with Adwerx to create digital ad campaigns featuring your home. These ads are highly targeted and will display to individuals within a 15 mile radius of your home that Providing exceptional digital visibility for your home has shown browsing behavior associated with buying and selling real estate, such as searching for homes, using mortgage calculators, or searching for moving companies. Ads featuring your home will be displayed to the right audience thousands of times on premium websites, such as the ones below, covering 96% of the web, as well as Facebook and Instagram.
PREMIUM WEBSITES YOUR HOME WILL BE FEATURED
Harry Norman, REALTORS® has partnered with Adwerx to create digital ad campaigns featuring your home. These ads are highly targeted and will display to individuals within a 15 mile radius of your home that has shown browsing behavior associated with buying and selling real estate, such as searching for homes, using mortgage calculators, or searching for moving companies. Ads featuring your home will be displayed to the right audience thousands of times on premium websites, such as the ones below, covering 96% of the web, as well as Facebook and Instagram.
INSTALIST APP INSTALIST APP
InstaList is a private marketplace to share a client’s buying and selling needs with other agents within Harry Norman, REALTORS.® Before your home even reaches the market, your agent will receive notifications InstaList is a private to sharenetwork. a client’sBy buying of buyer matches acrossmarketplace the Harry Norman using InstaList, and selling needs with other agents within Harry Norman, yourREALTORS.® agent will haveBeforeyour the an exclusive inside track to more potential buyers. home even reaches the market, your agent will receive notifications of buyer matches across the Harry Norman network. By using InstaList, your agent will have the an exclusive inside track to more potential buyers.
DETERMINING THE
VALUE OF YOUR HOME Asking Price
Percentage of Buyers 10%
+15% +10%
30% 60% 75% 90%
Activity
Figure 1 - Percentage of Buyers by Asking Price
0
1
2
3
4
5
7
6
Number of Weeks on the Market
Figure 2 – Activity versus Timing
0% -2% -4%
Determining the best asking price for a home can be one of the most important parts of the home sale process. If your home is listed at a price that is above market value, you will miss out on candidates to purchase your home. If you list at a price that is below market value, you will ultimately sell for a price that is not the optimum value for your home. As Figure 1 illustrates, more buyers purchase their properties at market value than above market value. The percentage increases as the price falls even further below market value. Therefore, by pricing your property at market value, you expose it to a much greater percentage of prospective buyers. This increases your chances for a sale while ensuring a final sale price that properly reflects the market value of your home. Another critical factor to keep in mind when pricing your home is timing. A property attracts the most attention, excitement and interest from the real estate community and potential buyers when it is first listed on the market (see Figure 2). Improper pricing at the initial listing misses out on this peak interest period and may result in your property languishing on the market. This may lead to a below market value sale price (see Figure 3), or, even worse, no sale at all. Therefore, your home has the highest chances for a fruitful sale when it is new on the market and the price is reasonably established.
-6% -8% -10%
Less than 4 weeks
4 to 12 weeks
13 to 24 weeks
More than 24 weeks
Figure 3 – The Effect of Overpricing
Harry Norman, REALTORS® will give you upto-date information on what is happening in the marketplace and the price, financing, terms, and condition of competing properties. These are key factors in getting your property sold at the best price, quickly and with minimum hassle.
HOW I
WORK FOR YOU 1. DEVELOP OUR PRICING STRATEGY
• Relevant homes currently on the market • Relevant homes that have sold • Relevant homes, which failed to sell • Relevant homes pending sale • Local economic conditions • Your desired timetable • Agent evaluation, if desired 2. COMPLETE PAPERWORK
• Listing Agreement • Input to 2 MLS systems: FMLS & GaMLS • Profile information • Seller’s Disclosure provided for completion • Survey • Warranty Deed
3. SUCCESSFUL MARKETING
• Maximum web exposure, up to 700 sites • Enhanced placement on AJC.com • Website tracking ability • Photography • Staging • Networking in-house and out • Caravan • Virtual caravans • Advertising • Yard signs • Custom brochure • Print advertising opportunities • Open house, including once a month company-wide open house opportunity • American Home Shield Warranty • Follow up and Feedback • Timely communication • Legal expertise available • My personal plan for your home 4. MANAGE THE SALE
• Represent your interests at all times • Guide you through the contract terms • Negotiate on your behalf • Negotiate any necessary amendments • Ensure your deadlines are met • Provide resources for any vendors needed • Monitor buyer’s loan status 5. CLOSE THE SALE
• Furnish any needed information or documents to closing attorney • Follow up with attorney to assure timely and smooth closing • Coordinate closing date, time and location with all parties • Secure and review HUD for accuracy • Attend closing
WHY BELIEVE IN US?
GLOBAL LUXURY CONNECTIONS Harry Norman, REALTORS® partnership with Christie’s International Real Estate, Leading Real Estate Companies of the World, Luxury Portfolio International, Who’s Who in Luxury Real Estate, the Board of Regents (Atlanta’s only member) and Mayfair International Realty enable your property to be exposed to the largest sphere of local, national and international qualified buyers and sellers. IN-HOUSE NETWORKING Harry Norman’s 1,000+ agents from 16 sales offices across Georgia work together to sell our listings. MAXIMUM WEB EXPOSURE Your home will be posted on over 1,000 websites around the world for unmatched visibility on the most effective sites available. With over half of home buyers starting their search on-line, it is critical for success. RELOCATION DIVISION Harry Norman, REALTORS® has a full service, full time, fully dedicated relocation department that works daily to bring buyers to the Atlanta market. Additionally, we are members of Leading Real Estate Companies of the World, the largest network of top independent brokerage firms in residential real estate, representing over 550 companies in over 70 countries worldwide. HOME SERVICES OF AMERICA Astute business coupled with financial power and associations with equitable networks, creates an accomplished venture you can feel confident about. We work to sell your home. EXCEPTIONAL MARKETING The Marketing department of the Buckhead Office creates, designs, and produces a wide variety of initiatives to promote your property. These include custom property brochures and books, e-flyers, postcards, email marketing, social media posting, and bespoke promotional materials. The best in the business!
CORPORATE
RELOCATION IMPACT
Atlanta is the #1 relocation city in the United States. Harry Norman, REALTORS® offers first-class service to our relocation clients, including coordinated group moves, special services and short-term living arrangements. We work with over 800 companies throughout the United States and globally, including many Fortune 500 employers. Below is a sampling of some of the businesses for whom we provide relocation services.
FAMILY OF SERVICES
PROSPERITY HOME MORTGAGE When purchasing a home, customers can count on Prosperity Home Mortgage Lending’s extensive resources and capabilities to answer unique financing requirements. Prosperity Home Mortgage, LLC is focused on value as well as quality. Therefore, we offer practical rate, term and closing options so customers can effectively optimize tax advantages and leverage their capital. FOR INFORMATION | PHMLOANS.COM
HN INSURANCE As an independent insurance agency, HN Insurance Services represents a carefully-selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of our team of trusted advisers. FOR INFORMATION | 404.943.1899 | HNINSURANCE.COM
SERVICES
CAMPBELL & BRANNON Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon, LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon, LLC is a law firm at the forefront of real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost. FOR INFORMATION | 404.504.8700 | CAMPBELLANDBRANNON.COM
AMERICAN HOME SHIELD Get the peace of mind an American Home Shield Home Warranty provides. Harry Norman, REALTORS® has partnered with American Home Shield to offer comprehensive and affordable home warranty coverage, with unmatched customer service. American Home Shield has over 45 years of experience. Whether you are buying or selling a home, an American Home Shield Home Warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible. FOR INFORMATION | HARRYNORMAN.COM/HOMEWARRANTY
2-10 HOME BUYERS WARRANTY (2-10 HBW) The leading home warranty company offering both structural warranties for new construction homes and systems and appliances home warranties for new and existing homes. With nearly 40 years of industry-leading experience and over 5.8 million homes covered through their complete line of warranties, service contracts and risk management products, 2-10 HBW prides itself on providing unparalleled coverage and exceptional experiences for homeowners. FOR MORE INFORMATION, VISIT 2-10.COM
YOUR HOME DESERVES
WHAT ONLY HARRY NORMAN BUCKHEAD PROVIDES
3 Buckhead offices and 1,000 agents company-wide The #1 Real Estate company in Atlanta, Sales Volume! 2 Multiple Listing Systems mean more agents see your home 5 Global Networks; More than any other in Atlanta Christie’s International: 1,200 offices | 32,000 agents | 50 countries Luxury Portfolio International: 500 offices | 120,000 agents | 52 countries Board of Regents Luxury Real Estate: 459 firms | 130,996 agents | 3,867 offices in 35 countries Mayfair International Realty: 100 firms | 450 offices Placement on 700 websites Relocation Department dedicated to bringing potential buyers to your home Market Share: More sales in Buckhead, Sandy Springs, Morningside, Virginia Highlands, Ansley Park, and the entire Metro Atlanta area In-house training keeps agents current on topics including financing, market trends and contracts HOME magazine: Circulation 15,000 Social Media promotion In-house mortgage consultant Virtual Caravans in Tuesday sales meetings: We cross-market your property In-office custom marketing collateral-the best in the city! Data resources: Trendgraphix | Realvaluator | FMLS | GaMLS Comp Flo (Appraisers Data) Exceptional Properties Program
CUSTOM
MARKETING PLAN 5855 NORTHSIDE DRIVE Atlanta, GA 30328
Lever Stewart
Professional staging consultation
Personal networking
Custom Wooden Sign with Coming Soon rider
Review pricing and marketing strategy with seller within 30 days of list date
Professional digital & drone photography and video Professional graphic design Tuesday Caravan for agents Open houses as desired Shown by appointment only Just listed postcard mailing Custom marketing packet for use with each showing and for distribution to top brokers Immediate feedback from each and every showing (continued follow up as necessary) Weekly updating
Extensive use of email distribution for specified marketing material Featured on www.HarryNorman.com, www.ErinYabroudy.com and over 700 websites Seen by qualified buyers worldwide through our four internationally recognized and renowned luxury real estate affiliations: Christie’s International Real Estate, Luxury Portfolio International,® the Board of Regents/Who’s Who in Luxury Real Estate, and Mayfair International Realty Social media campaigns & blogging updates on sites such as Facebook, Twitter, LinkedIn, Instagram, and Pinterest Personalized virtual tour link by Visual Tour posted on all social media outlets Print marketing in multiple publications
SOLD
ERIN YABROUDY & ASSOCIATES
MEET THE TEAM
Erin Yabroudy & Associates Harry Norman, REALTORS® Erin Yabroudy is one of Atlanta’s leading REALTORS for premier communities such as Ansley Park and Morningside.
ERIN YABROUDY Cell: 404.316.2203 Office: 404.233.4142 Erin.Yabroudy@HarryNorman.com ErinYabroudy.com
Beginning her career in 2005, Erin quickly proved her prowess in luxury real estate and established a solid track record of excellence. She is known as a top REALTOR® in Atlanta’s best neighborhoods and has been recognized as a top 15 company-wide real estate agent. Erin has been a life member of Top Producers for 14 years through 2020, a recognition bestowed on the leading 15% of REALTORS in sales and/or volume annually. She has increased her production every year. Today, Erin resides in Ansley Park with her husband, Ron, and their four beautiful children. Having made this neighborhood her home and specialization in real estate, Erin is an expert resource for prospective Ansley Park home buyers and can offer a unique and personal perspective on the community. Erin is thrilled to further introduce the prestigious Harry Norman brand into Ansley Park, as well as other Intown Atlanta neighborhoods such as Morningside, Virginia-Highlands, Inman Park, and Buckhead. EDUCATION AND COMMUNITY INVOLVEMENT Erin is not only passionate about her position as one of Atlanta’s top real estate agents — she’s also incredibly dedicated to her community. Her involvement in the local area only bolsters her professional aspirations and further positions Erin as a trusted resource for buyers and sellers in Atlanta’s premier neighborhoods. Among her many civic involvements, such as Landmark Luncheon CoChair with the Piedmont Park Conservancy and volunteering with family at Action Ministries, Erin was the chairperson of the 2008 Ansley Park Tour of Homes. She is currently a member of the Ansley Park Garden Club as well the Cathedral of St. Philip, where she has been involved with the Cathedral Antique Show. Erin is also engaged in local schools and is a member of the Parents Association of the Westminster Schools and the Lovett Parent Association. She is a former Morningside Elementary PTA member and a former member of the First Presbyterian Preschool Board of Directors. Erin is a Georgia native and Vanderbilt alumnae, where she was a member of the Pi Beta Phi Sorority.
THE BUCKHEAD OFFICE 532 East Paces Ferry Road Atlanta, GA 30305 404.233.4142 | HarryNorman.com
LIFETIME SALES VOLUME
OVER $650M
EXPERIENCE • Atlanta REALTORS® Association top 5% citywide 2010 and 2014 • Top Producers 2008 - 2020 • Harry Norman, REALTORS® Top Agent - Companywide 2018, 2019 & 2020 • Dorsey Alston, REALTORS® #1 Large team, 2015, 2016, 2017 • Dorsey Alston, REALTORS® #2 Large team, 2013, 2014 • February 2008 to August 2012, Beacham & Company, REALTORS®, Top 2 Agent company-wide, 2011-2012 • 2005-2008 Coldwell Banker Residential Brokerage, Top 15 company-wide
AFFILIATIONS • Atlanta REALTORS® Association • Life Member - Top Producers • Georgia Association of REALTORS® • National Association of REALTORS® • Phoenix Award Recipient for 10 Years of Sales with Top Producer Distinction
EDUCATION • 1992 Vanderbilt University, BS in Early Childhood Education and Human Development • Pi Beta Phi Sorority
PERSONAL • Athens Native • Atlanta Resident from 1993-1996, 1999-Present • Married with four children and two Labrador Retrievers
COMMUNITY • Piedmont Park Conservancy Landmark Luncheon Co-Chair 2017; Patron Chair 2016, 2018, and 2019 • Atlanta Friendship Initiative 2017 to present • Cathedral Antique Show- Preview Party Chair 2010 and 2011 • 2008 Ansley Park Tour of Homes Chair • Ansley Park Garden Club, Former Board Member • Ansley Golf Club, Member • The Cathedral of St. Philip • Former Board Member, First Presbyterian Preschool • Member, Parents’ Association of The Westminster Schools • Member, Lovett Parents’ Association • GCAPP Board • PPC Board
EXPERIENCE • Present | Harry Norman, REALTORS® - #1 Large Team | Erin Yabroudy & Associates | 2018 - Present • Formerly | Sotheby’s Atlanta Fine Homes | 2010 - 2014
AFFILIATIONS • Atlanta Board of REALTORS®
LEE ANDERSON
• Georgia Association of REALTORS® • National Association of REALTORS®
ATLANTA, GA Cell: 404-358-7926 Direct: 404-504-7955
Lee.Anderson@HarryNorman.com
EDUCATION • Davidson College | BA in History • University of Virginia | M.ED
PERSONAL • North Carolina Native • Atlanta Residence | 1989 - Present • Single mom of three daughters and a dog named Rosie • Considers Atlanta home, strong communicator and quick to respond
COMMUNITY • Former Board Member, First Presbyterian Preschool Chair • Former Board Member, Ansley Park Garden Club. Treasurer, two terms • Former Board Member Ansley Park Civic Association, Special Events Chair THE BUCKHEAD OFFICE 532 East Paces Ferry Road Atlanta, GA 30305 404.233.4142 | HarryNorman.com
• Former Anlsey Golf Club Tennis Committee Member • 2008 Ansley Park Tour of Homes Chair • ALTA member and captain | 1994 - Present
Erin Yabroudy + Associates offers you the skilled experience garnered from more than 58 combined years of real estate success in Atlanta’s intown neighborhoods. Our team takes immense personal and professional satisfaction in knowing that we’ve helped hundreds of clients throughout Atlanta. Our reputation and success is characterized by our knowledge, professionalism, and drive to ensure our clients’ expectations are exceeded. Above all, this is a people business, and our communication and relationships with our clients are paramount! Contact us today for information about properties in Ansley Park, Brookhaven, Brookwood Hills, Buckhead, Chastain Park, Collier Hills, Druid Hills, Midtown, Morningside, Sandy Springs, Virginia-Highland, or any other Atlanta community. Whether you’re a buyer or seller, let our extensive local market knowledge serve as your finger on the pulse of the areas that matter to you!
OVER $650 M
Lifetime Sales Volume
TOP
Large Sales Team 2015 - 2020
13 YEARS 2008 - 2019
Atlanta Realtors Top Producer
TOP 5 TEAM CITYWIDE - 2014
Atlanta Board of Realtors
STEPHANIE JONES Grant Park
LEE ANDERSON
2020 SALES 74+ Million 2019 SALES $65 Million
DANIELLE NAPOLITANO Glenwood Park | Kirkwood
GREG BARNARD North Druid Hills
2018 SALES $68+ Million
BILL IZLAR Buckhead
SEAN MCCABE Midtown
2017 SALES $63+ Million
HARRY NORMAN, REALTORS®
PHILANTHROPY FUND When you close a sale or lease transaction with Erin Yabroudy & Associates in 2019, a donation from our commission check is donated to the Harry Norman, REALTORS® Philanthropy Fund of the Community Foundation for Greater Atlanta. The Community Foundation for Greater Atlanta serves many areas around metro Atlanta, not just one specific charity. In addition, Harry Norman, REALTORS® will match these contributions, 50 cents on the $1 up to $60,000 for the year! Together, we can make Atlanta an even better place to live!
CHARITABLE INVOLVEMENT BELOW ARE JUST A FEW OF THE CHARITABLE ORGANIZATIONS ERIN YABROUDY AND ASSOCIATES HAS SUPPORTED OVER THE YEARS:
Piedmont Park Conservancy Cathedral Antique Show First Presbyterian Preschool Morningside Elementary Foundation Doggies on the Catwalk Woodruff Arts Center Atlanta Botanical Gardens Ansley Park Civic Association Georgia Foundation for Early Care & Learning Lovett Parents Association Parents Association of the Westminster Schools Southeastern Brain Tumor Foundation The Folded Flag Foundation Agape Youth & Family Center CHOA
ERIN YABROUDY
D: 404.504.7955 O: 404.233.4142 Erin.Yabroudy@HarryNorman.com Buckhead Office-532 East Paces Ferry Road, Atlanta, GA 30305, 404.233.4142. HarryNorman.com. The above information is believed accurate, but is not warranted. This offer is subject to errors, omissions, prior sale and withdrawals without notice