Listing Presentation - 618 Cresthill Avenue

WHY HARRY NORMAN?

When you choose to list your property with The Buckhead Office of Harry Norman, you will experience comprehensive local expertise and your property will be introduced to a network of knowledgeable real estate professionals across the globe. Since 1930, Harry Norman has been Atlanta’s leader in sales of exceptional properties. In Buckhead and throughout metro Atlanta, more buyers and sellers trust the purchase or sale of their luxury property to Harry Norman, REALTORS®.

STRATEGY

SOCIAL MEDIA STRENGTH

With so many people utilizing social media to stay up to date, it’s vital to connect with users/potential buyers where they enjoy spending their time – Facebook and Instagram. Harry Norman, REALTORS® is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.

FACEBOOK FOLLOWERS

Coldwell Banker Atlanta | 5,271

Harry Norman, REALTORS® 37,582Ansley Atlanta | 5,375

Dorsey Alston | 5,498

Virtual Properties | 6,305

Atlanta Fine Homes | 10,414

BHHS Georgia | 10,161

Beacham & Co. | 16,606

Metro Brokers | 11,708

INSTAGRAM FOLLOWERS

Mark Spain Real Estate | 14,294

Harry Norman, REALTORS® 138,595BHHS Georgia | 5,507

Mark Spain Real Estate | 9,121

Virtual Properties | 10,004

Beacham & Co. | 13,590

Atlanta Fine Homes | 17,753

Dorsey Alston | 17,833

Ansley Atlanta | 98,123

and SOCIAL

HARRYNORMAN.COM

Where Real Estate Lives....DIGITALLY

Most home searches today start on the internet. HarryNorman.com delivers over 230,000 monthly page views across. With our website and mobile app, we put your home where buyers are looking.

HOME MAGAZINE

Harry Norman, REALTORS® signature publication features a selection of exceptional homes offered for sale and is targeted to high net worth consumers.

AN AFFLUENT AUDIENCE OF 15,000+

Direct-mailed to targeted high-end homeowners with median incomes of $250,000+ and home values of $750,000+, top luxury brokers and leading real estate brokers in the United States.

INTEGRATED AND INTERACTIVE MEDIA

Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine..

HARRY NORMAN, REALTORS®

WEB

Homes listed with Harry Norman, REALTORS® receive unmatched internet exposure due to the power of our brand and through our membership affiliations. Below are just a few.

Harry Norman, REALTORS® is proud to be a member of Christie’s International Real Estate, Leading Real Estate Companies of the World® RELO Home Search and affiliated with Luxury Portfolio International® Mayfair International Realty, and Who’s Who in Luxury Real Estate’s Board of Regents. Property must meet eligibility requirements on certain sites.

GET REAL TIME DATA WITH

GET REAL TIME DATA WITH

OUR MOBILE APP

OUR NEW MOBILE APP

Download Harry Norman Home Search from app store

Download Harry Norman Home Search from app store

View listing information with HomeSpotter™ by simply aiming your device at or near a listing

Narrow your home search by drawing a circle around your desired area

View listing information with HomeSpotter™ by simply aiming your device at or near a listing

View recently sold homes in your area

Narrow your home search by drawing a circle around your desired area

Review commuting times

View recently sold homes in your area

Review commuting times

Save homes to your portfolio

Save homes to your portfolio Search for open houses in your area

Search for open houses in your area

In app messaging between agents and consumers

Push notifications regarding property inquiries

Hide listings you have already viewed

Norman Home Search from app store with HomeSpotter™ by simply aiming your device at or near a listing

COLLATERAL CUSTOM

BROCHURES

FLYERS

ECARDS

COMPANY-WIDE PRESENTATIONS

OPEN HOUSE / CARAVAN EBLASTS

INSERTS

The Buckhead Office of Harry Norman, REALTORS® offers a wide range of custom collateral for your home. The marketing for each home is unique and built to order by our team of in-house designers. Harry Norman strives to make each seller’s experience unparalleled and individual through the use of the following materials:

MAILERS

POSTCARDS

ATLANTA HOMES & LIFESTYLES

NORTHSIDE NEIGHBOR

AD MONTHLY NEIGHBORHOOD

FOR YOU

3. SUCCESSFUL MARKETING

Maximum web exposure, up to 700 sites

Enhanced placement on AJC.com Website tracking ability

Photography

Staging

Networking in-house and out

Caravan

Virtual caravans

Advertising

1. DEVELOP OUR PRICING STRATEGY

Relevant homes currently on the market

Relevant homes that have sold

Relevant homes, which failed to sell

Relevant homes pending sale

Local economic conditions

Your desired timetable

Agent evaluation, if desired

2. COMPLETE PAPERWORK

Listing Agreement

Input to 2 MLS systems: FMLS & GaMLS Profile information

Seller’s Disclosure provided for completion

Survey

Warranty Deed

Yard signs Custom brochure

Print advertising opportunities

Open house, including once a month company-wide open house opportunity American Home Shield Warranty

Follow up and Feedback

Timely communication

Legal expertise available

My personal plan for your home

4. MANAGE THE SALE

Represent your interests at all times

Guide you through the contract terms

Negotiate on your behalf

Negotiate any necessary amendments

Ensure your deadlines are met

Provide resources for any vendors needed

Monitor buyer’s loan status

5. CLOSE THE SALE

Furnish any needed information or documents to closing attorney

Follow up with attorney to assure timely and smooth closing

Coordinate closing date, time and location with all parties

Secure and review HUD for accuracy

Attend closing

WHY BELIEVE IN US?

GLOBAL LUXURY CONNECTIONS

Harry Norman, REALTORS® partnership with Leading Real Estate Companies of the World, Luxury Portfolio International, Who’s Who in Luxury Real Estate, the Board of Regents (Atlanta’s only member) Mayfair International Realty, and LuxVT enable your property to be exposed to the largest sphere of local, national and international qualified buyers and sellers.

IN-HOUSE NETWORKING

Harry Norman’s 1,000+ agents from 16 sales offices across Georgia work together to sell our listings.

MAXIMUM WEB EXPOSURE

Your home will be posted on over 1,000 websites around the world for unmatched visibility on the most effective sites available. With over half of home buyers starting their search on-line, it is critical for success.

RELOCATION DIVISION

Harry Norman, REALTORS® has a full service, full time, fully dedicated relocation department that works daily to bring buyers to the Atlanta market. Additionally, we are members of Leading Real Estate Companies of the World, the largest network of top independent brokerage firms in residential real estate, representing over 550 companies in over 70 countries worldwide.

HOME SERVICES OF AMERICA

Astute business coupled with financial power and associations with equitable networks, creates an accomplished venture you can feel confident about. We work to sell your home.

EXCEPTIONAL MARKETING

The Marketing department of the Buckhead Office creates, designs, and produces a wide variety of initiatives to promote your property. These include custom property brochures and books, e-flyers, postcards, email marketing, social media posting, and bespoke promotional materials. The best in the business!

CORPORATE

RELOCATION IMPACT

Atlanta is the #1 relocation city in the United States. Harry Norman, REALTORS® offers first-class service to our relocation clients, including coordinated group moves, special services and short-term living arrangements. We work with over 800 companies throughout the United States and globally, including many Fortune 500 employers. Below is a sampling of some of the businesses for whom we provide relocation services.

FAMILY OF SERVICES

In connection with the purchase or sale of your home, mortgage financing, title insurance, settlement services, and homeowners insurance may be necessary. Harry Norman, REALTORS® recommends that you consider our family of services to help you with these needs. Ask your Harry Norman REALTOR® or visit them online through the websites listed below.

PROSPERITY HOME MORTGAGE

When purchasing a home, customers can count on Prosperity Home Mortgage Lending’s extensive resources and capabilities to answer unique financing requirements. Prosperity Home Mortgage, LLC is focused on value as well as quality. Therefore, we offer practical rate, term and closing options so customers can effectively optimize tax advantages and leverage their capital.

FOR INFORMATION | PHMLOANS.COM

HN INSURANCE

As an independent insurance agency, HN Insurance Services represents a carefully-selected group of nationally known insurance companies. HN Insurance’s independence allows their professional insurance agents the flexibility to shop and compare a wide variety of insurance and financial products for customers. Existing solely to serve the needs of the Harry Norman, REALTORS® organization, HN Insurance Services is a part of our team of trusted advisers.

FOR INFORMATION | 404.943.1899 | HNINSURANCE.COM

CAMPBELL & BRANNON

Township Title Services offers quality title services for buyers and sellers while providing a smooth closing experience. A strategic joint venture alliance between Harry Norman, REALTORS® and Campbell & Brannon, LLC, Township Title Services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township Title attorneys and staff. Campbell & Brannon, LLC is a law firm at the forefront of real estate law and litigation in metro Atlanta and Georgia. Township Title shares a customer service philosophy with Harry Norman, REALTORS® which supports serving the client first and foremost.

FOR INFORMATION | 404.504.8700 | CAMPBELLANDBRANNON.COM

AMERICAN HOME SHIELD

Get the peace of mind an American Home Shield Home Warranty provides. Harry Norman, REALTORS® has partnered with American Home Shield to offer comprehensive and affordable home warranty coverage, with unmatched customer service. American Home Shield has over 45 years of experience. Whether you are buying or selling a home, an American Home Shield Home Warranty eliminates the uncertainty of unplanned expenses for repair or replacement of covered items and limits your exposure to a reasonable deductible.

FOR INFORMATION | HARRYNORMAN.COM/HOMEWARRANTY

MARKETING STRATEGY

618 CRESTHILL AVENUE Max Cookes and Anna Isabella Hubay

Tried and true method to achieve multiple offers and the price your home deserves!

Consultation with Erin and a professional stager. Having a professional assess your home and make thoughtful and minor update suggestions will lead to a faster offer at a higher price!

Price Evaluation and invitation only agent preview. Erin will invite her network of professional agents who are active in, and very familiar with, Ansley Park to preview the home. This will not only get the word out about your home prior to hitting the market, but also help guarantee we are setting the perfect price for your home.

Professional photography and video that will be compiled into a stunning digital brochure. This will be shared with agents and subsequently their clients to generate anticipation. Our professional design team will also create print marketing materials for Buyers to reference during and after showings.

Listing entered as “COMING SOON” in MLS with offer instructions, disclosures, floorplans, and photography. This will reach a wider range of agents and generate more anticipation for your listing.

List and begin showing early Thursday and allow showings through the end of day on Sunday, at which time all highest and best offers are due. An open house can be held that Sunday if desired.

Allow for adjustments as each home is unique and the market fluid!

MARKETING PLAN

618 CRESTHILL AVENUE

Cookes and Anna Isabella Hubay

Coming Soon teasers to include:

rider, social media post,

Professional staging consultation

Custom Wooden Sign

Professional floorplans

Professional digital & drone photography and

Professional graphic design, including production of

digital brochure

Tuesday Caravan for agents and weekend Open House

Shown by appointment only

Just listed postcard mailing

Custom marketing packet for use with each showing

for

to top brokers

Immediate feedback from each and every

Weekly updating including

Extensive use of email

activity

Featured on www.HarryNorman.com, www.ErinYabroudy.com and over

Featured in prominent global media brands including: New York Times, Wall Street Journal, Dupont Registry, UPMKT, Masion

Mansion

Social media campaigns & blogging updates on sites

as Facebook, Twitter, LinkedIn, Instagram, and Pinterest

virtual tour

multiple

Virginia Highland/Morningside

TEAM

ERIN YABROUDY

Erin Yabroudy & Associates

Harry Norman, REALTORS®

Erin Yabroudy is one of Atlanta’s leading REALTORS for premier communities such as Ansley Park and Morningside.

Beginning her career in 2005, Erin quickly proved her prowess in luxury real estate and established a solid track record of excellence. She is known as a top REALTOR® in Atlanta’s best neighborhoods and has been recognized as a top 15 company-wide real estate agent. Erin has been a life member of Top Producers for 14 years through 2020, a recognition bestowed on the leading 15% of REALTORS in sales and/or volume annually. She has increased her production every year.

Today, Erin resides in Ansley Park with her husband, Ron, and their four beautiful children. Having made this neighborhood her home and specialization in real estate, Erin is an expert resource for prospective Ansley Park home buyers and can offer a unique and personal perspective on the community.

Erin is thrilled to further introduce the prestigious Harry Norman brand into Ansley Park, as well as other Intown Atlanta neighborhoods such as Morningside, Virginia-Highlands, Inman Park, and Buckhead.

EDUCATION AND COMMUNITY INVOLVEMENT

Erin is not only passionate about her position as one of Atlanta’s top real estate agents — she’s also incredibly dedicated to her community. Her involvement in the local area only bolsters her professional aspirations and further positions Erin as a trusted resource for buyers and sellers in Atlanta’s premier neighborhoods.

Among her many civic involvements, such as Landmark Luncheon CoChair with the Piedmont Park Conservancy and volunteering with family at Action Ministries, Erin was the chairperson of the 2008 Ansley Park Tour of Homes. She is currently a member of the Ansley Park Garden Club as well the Cathedral of St. Philip, where she has been involved with the Cathedral Antique Show.

Erin is also engaged in local schools and is a member of the Parents Association of the Westminster Schools and the Lovett Parent Association. She is a former Morningside Elementary PTA member and a former member of the First Presbyterian Preschool Board of Directors.

Erin is a Georgia native and Vanderbilt alumnae, where she was a member of the Pi Beta Phi Sorority.

EXPERIENCE

• Atlanta REALTORS® Association top 5% citywide 2010 and 2014

• Top Producers 2008 - 2021

• Harry Norman, REALTORS® Top Agent - Companywide 2018, 2019, 2020, & 2021

• Dorsey Alston, REALTORS® #1 Large team, 2015, 2016, 2017

• Dorsey Alston, REALTORS® #2 Large team, 2013, 2014

• February 2008 to August 2012, Beacham & Company, REALTORS®, Top 2 Agent company-wide, 2011-2012

• 2005-2008 Coldwell Banker Residential Brokerage, Top 15 company-wide

AFFILIATIONS

• Atlanta REALTORS® Association

• Life Member - Top Producers

• Georgia Association of REALTORS® National Association of REALTORS®

• Phoenix Award Recipient for 10 Years of Sales with Top Producer Distinction

EDUCATION

• 1992 Vanderbilt University, BS in Early Childhood Education and Human Development

• Pi Beta Phi Sorority

PERSONAL

• Athens Native

• Atlanta Resident from 1993-1996, 1999-Present

• Married with four children and two Labrador Retrievers

COMMUNITY

Piedmont Park Conservancy Landmark Luncheon Co-Chair 2017; Patron Chair 2016, 2018, and 2019

• Atlanta Friendship Initiative 2017 to present

• Cathedral Antique Show- Preview Party Chair 2010 and 2011 2008 Ansley Park Tour of Homes Chair

• Ansley Park Garden Club, Former Board Member

• Ansley Golf Club, Member

• The Cathedral of St. Philip

• Former Board Member, First Presbyterian Preschool Member, Parents’ Association of The Westminster Schools

• Member, Lovett Parents’ Association

• GCAPP Board

• PPC Board

Erin Yabroudy + Associates offers you the skilled experience garnered from more than 60 combined years of real estate success in Atlanta’s intown neighborhoods. Our team takes immense personal and professional satisfaction in knowing that we’ve helped hundreds of clients throughout Atlanta. Our reputation and success is characterized by our knowledge, professionalism, and drive to ensure our clients’ expectations are exceeded. Above all, this is a people business, and our communication and relationships with our clients are paramount!

Contact us today for information about properties in Ansley Park, Brookhaven, Brookwood Hills, Buckhead, Chastain Park, Collier Hills, Druid Hills, Midtown, Morningside, Sandy Springs, Virginia-Highland, or any other Atlanta community. Whether you’re a buyer or seller, let our extensive local market knowledge serve as your finger on the pulse of the areas that matter to you!

STEPHANIE JONES Operations Manager, REALTOR®

BILL IZLAR Buckhead REALTOR®

DANIELLE NAPOLITANO Glenwood Park REALTOR® GREG BARNARD Druid Hills REALTOR®

NORMAN,

PHILANTHROPY FUND

When you close a sale or lease transaction with Erin Yabroudy & Associates in 2019, a donation from our commission check is donated to the Harry Norman, REALTORS® Philanthropy Fund of the Community Foundation for Greater Atlanta.

The Community Foundation for Greater Atlanta serves many areas around metro Atlanta, not just one specific charity. In addition, Harry Norman, REALTORS® will match these contributions, 50 cents on the $1 up to $60,000 for the year!

Together, we can make Atlanta an even better place to live!

CHARITABLE INVOLVEMENT

BELOW ARE JUST A FEW OF THE CHARITABLE ORGANIZATIONS ERIN YABROUDY AND ASSOCIATES HAS SUPPORTED OVER THE YEARS:

Piedmont Park Conservancy

Cathedral Antique Show

First Presbyterian Preschool Morningside Elementary Foundation

Doggies on the Catwalk Woodruff Arts Center Atlanta Botanical Gardens

Ansley Park Civic Association

Georgia Foundation for Early Care & Learning

Lovett Parents Association

Parents Association of the Westminster Schools

Southeastern Brain Tumor Foundation

The Folded Flag Foundation Agape Youth & Family Center