Harry Norman, REALTORS® - Recruitment Package

WHAT IT MEANS TO BE A HARRY NORMAN REALTOR®

IT MEANS JOINING A TEAM THAT IS PROUD OF ITS CULTURE AND PROUD TO BE A HARRY NORMAN REALTOR® 1

IT MEANS HAVING ACCESS TO AN EXTENSIVE & EXCLUSIVE NETWORK. 2

IT MEANS GIVING BACK TO THE COMMUNITY. 3

IT MEANS HAVING THE TOOLS YOU NEED TO SUCCEED 4

IT MEANS SUPPORT & COLLABORATION TO SEE THE SALE THROUGH. 5

IT MEANS BEING INVESTED IN EVERY AGENT- INVESTING IN YOU. 6

WHAT’S THE NEXT STEP?

IT MEANS:

We know you have several options when choosing a real estate firm in the Atlanta area. At Harry Norman, REALTORS® we’re proud to offer a culture that sets us apart from the rest.

When you join the Harry Norman, REALTORS® team, you’re joining a culture built on collaboration and support. We believe every single person is a valuable member of the team and integral to the success of the company — whether you’re an agent, a broker, or a member of the office team. We’re invested in each other’s success and dedicated to supporting one another. We know that we all contribute to the final outcome and that outcome is success.

Our culture is also built on family. Our agents take pride in the lasting relationships they’ve developed here and are dedicated to making new team members part of the Harry Norman family from day one. From office events to community service projects, we’re proud to work alongside one another.

JOINING A TEAM THAT IS PROUD OF ITS CULTURE AND PROUD TO BE A HARRY NORMAN REALTOR ® .

We empower you to DISCOVER AND EXPERIENCE your success.

My parents have been in real estate for over 25 years so I knew the importance and value of a respected brand and a full service company when I chose to get started. This is what initially attracted me to Harry Norman, REALTORS®. As I was building my business, the resources and affiliations offered here helped me refine my market expertise. The nuances in knowing how to handle high-rise residences versus homes and also learning the ins and outs of each community had helped me standout from competitors because market expertise is fundamental at Harry Norman, REALTORS® .

I am so happy to be a part of Harry Norman, REALTORS®! I appreciate their global reach with its marketing and network affiliations that are unsurpassed. Our brokers and staff have such a “can do” attitude, but what is most meaningful is the synergy I feel with my fellow agents. That is what has helped me truly grow my business. When I feel valued and successful, I am able to give that back to my clients and teammates. Harry Norman, REALTORS® is the hometown team with international presence!

As REALTORS®, we serve our community with the best of our knowledge and with experience that builds upon itself. Harry Norman, REALTORS® has been in the business for over 90 years. It is unique in that we can boast of being “first” and of having the best knowledge, best support, training, technology, networks, affiliated business partners, best colleagues and an increasing diversity of cultures, experiences, perspectives, and ideas that make us all better. I like being part of this tradition and I’m proud to be celebrating 15 years with Harry Norman, REALTORS® this fall.

BUTCH WHITFIELD SYBIL SCOTT ERIN YABROUDY

OUR CORE VALUES

We stand by our commitment to be genuine, honest, and transparent, and will continue to hold ourselves to the highest level through our dedication to market leading expertise and first-class service. With a blend of innovation and connectivity in the marketplace, we serve our clients with a luxury experience no matter the price point.

AUTHENTICITY:

We stand by our commitment to be genuine, honest, and transparent, always.

INTEGRITY:

We hold ourselves to the highest level of moral and ethical conduct.

COMMUNITY-FOCUS:

With care, compassion, and generosity we are invested in enriching the communities we serve.

PROFESSIONAL EXCELLENCE:

Exemplifying unparalleled professionalism and exceptional service though a dedication to innovation, continued learning, and growth.

RICH RELATIONSHIPS:

Founded on a client first philosophy, we build meaningful and loyal relationships based on value, respect and equality.

99% Customer Satisfaction Rating

With our core values at the forefront, Harry Norman, REALTORS® has consistantly obtained a 99% customer satisfaction rating and being the QE Award recipient for Top 5 Large Companies.

The QE Award is based upon the results of an independent survey limited solely to buyers and sellers who were in a real estate transaction that actually closed with participating real estate companies. More than 30,000 real estate agents and 750 companies elected to participate in the customer satisfaction assessment survey process.

“She was in constant communication during the entire process. She is sincere in her efforts to help you find the best place for you. She’s very knowledgeable and professional. I highly recommend her.”

Happy Client

“She was always available for any questions or concerns and was up front with us throughout the whole process. As our buyers agent, she was top notch. I will definitely recommend her to anyone looking to sell/purchase. Very professional and knowledgeable!”

Happy Client

“I have closed many houses with her. She is extremely knowledgeable, patient and thorough. She is great with details when looking at houses and never puts any pressure on you. I would highly recommend her if you are looking to buy or list a house.”

Happy Client

IT MEANS:

HAVING ACCESS TO AN EXTENSIVE & EXCLUSIVE NETWORK

BRANDED AS LUXURY

Harry Norman, REALTORS® has access to more internationally recognized luxury real estate affiliations. This means that as a Harry Norman REALTOR®, you get exclusive access to the brand enhancing and exposure benefits of these affiliations.

WE MARKET YOUR PROPERTY TO THE WORLD.

LEADING REAL ESTATE COMPANIES OF THE WORLD

When selling your home, you need global exposure in addition to the strong marketing expertise we deliver locally. As an affiliate of Leading Real Estate Companies of the World,® we have the resources to market your property to the highest possible number of potential buyers. With 136,000 associates around the world, we expose your property to buyers on six continents. In addition, we receive inbound clients from other affiliates around the globe who are interested in purchasing a home.

4,700 offices

As an affiliate of Leading Real Estate Companies of the World®, you will have the resources to market your listings to the highest possible number of potential buyers. They have a direct relationship with the top independent property brokerages along with the most well connected and successful agents in cities around the globe. LeadingRE members handle $405 billion in U.S. home sales volume, more than other real estate network, franchise or brokerage brand.

Leading Real Estate Companies of the World® is a pedigree denoting the very best companies who represent qualified clientele and wish to do business with similar firms. When your home is posted to our website locally, it is immediately promoted on the LeadingRE.com website and connected to the websites of 550 of our affiliate real estate firms.

LUXURY PORTFOLIO INTERNATIONAL

70+ countries

136,000 sales associates

A cornerstone of Harry Norman, REALTORS® luxury marketing program for premier properties ($1 million+) is through our affiliation with Luxury Portfolio International. This valuable partnership enables our agents to list their premier properties on LuxuryPortfolio.com, an award-winning website featuring more than 25,000 of the world’s more remarkable premier properties and attracting over 1.2 million high-net-worth visitors a year.

WHO’S WHO IN LUXURY REAL ESTATE

For agents with listings of $500,000+, our affiliation with LuxRE gives you access to LuxuryRealEstate.com, a Webby Award Honoree and the most-viewed luxury real estate website in the world. With a showcase of more than 51,000 luxury properties with an average price of $2,200,000, LuxuryRealEstate.com has been named “Forbes Favorite” for several years.

MAYFAIR INTERNATIONAL REALTY

Mayfair International Realty brings together the finest luxury real estate with the very best brokers and agents from across the globe. Unsurpassed local knowledge bound tightly with a rare talent to market effectively in the international domain, ensures buyers and sellers that a Mayfair International Realty member firm is best for choice, experience, expertise, service and results.

GIVING BACK TO THE COMMUNITY IT MEANS:

Harry Norman knows Atlanta. But that’s not just because we’ve been here for over 90 years…it’s because we’re passionate about getting involved in our community.

COMMUNITY FOUNDATION OF GREATER ATLANTA

When you become a Harry Norman REALTOR®, you’re joining a team of community stewards, leaders, and activists. Our offices raised over $425,000 since 2019 for Community Foundation of Greater Atlanta through donations and other office initiatives, we have proudly supported more than 50 organizations throughout the community and beyond, like CURE for Childhood Cancer, Kate’s Club, and Make-a-Wish Foundation of Georgia.

As an Exhibition Series Sponsor, Harry Norman’s involvement assists in bringing national and international exhibitions to the High Museum. Through the ongoing partnership Harry Norman, REALTORS® will not only receive partner recognition, but is also able to get involved by sponsoring additional activities such as the High Museum’s Wine Auction. These high-profile events provide exceptional brand exposure while facilitating opportunities for onsite attendance, client networking, agent appreciation and more.

Harry Norman sales associates receive exclusive membership discounts that can be used personally and as closing gifts. There are three membership tiers starting at $66 annually.

Over $425,000 raised since starting our partnership for the following Organizations.

THE HIGH MUSEUM PARTNERSHIP

HAVING THE TOOLS YOU NEED TO SUCCEED IT MEANS:

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404-355-6745

PREMIUM MARKETING COLLATERAL

Harry Norman offers unique promotional materials and technologies to ensure our agents can establish and maintain lasting connections with their clients.

When you join the Harry Norman team, you’re not just getting access to our brand’s extensive reach and reputation — you gain access to premium marketing tools to convert that reach and drive your success. From amplifying your listings’ exposure, to keeping you connected with clients and enhancing your personal brand, we provide our agents with every resource you need to market yourself effectively in the marketplace.

You’ll be provided with market-leading tools that enable you to work and transact with clients from anywhere. We love to engage with one another in the office, but sometimes operating in a virtual manner is more effective for you and/ or your clients. At Harry Norman our suite of tools and our connected Family of Service operations provide the flexibility to do everything from contract to close virtually –listing presentations, personal marketing, listing marketing, caravans, open houses and contracts.

Michael Rae McDougal

The customized Harry Norman website is both aesthetically stunning and highly intuitive allowing for an overall superior experience for you and your clients.

The site features advanced tools to guide users through pathways such as buying a home, selling a home, local market insights, connecting with a local sales associate, global luxury reach, and client services with ease. The Home Valuation Report and Neighborhood Insights are the most robust and accessible reports available within the local real estate industry. With Harry Norman’s Home Valuation Report, users gain instant access to not only their property’s market value, but current buyer trends in their area such as recent activity by price range and bedroom count.

AVA (AUTOMATED VIRTUAL ASSISTANT)

AVA (Automated Virtual Assistant) is a customer intelligence platform that accelerates your lead generation efforts. This friendly, full-service concierge is present throughout your listing and agent web pages. The clients’ actions are remembered so when they return to HarryNorman.com, they will be shown how many new listings have hit the market. Even if they don’t return, they are sent personalized email and text follow-ups to move them closer to a conversion. With its fast and effective service, you are provided more qualified leads while it assists with:

» Home searches

» Scheduling of showings

» Property recommendations

» Lead qualifications

» Real-time service

» Instant answers to questions

CRM (CUSTOMER RELATIONSHIP MANAGER)

We’ve added the #1 CRM platform in the industry with kvCore, to further deliver a curated and personalized client experience. Employing the latest technology in AI and automation, kvCore integrates and aggregates all stages of your client’s real estate lifecycle, empowering you to provide the most relevant and timely information as it pertains to each of your client’s specific goals. In other words, you will be able to carry out advanced client nurturing and lead generation automations based on the client’s activity, interests, behavior, and position in the real estate lifestyle.

CORE PRESENT

CORE Present is the next-generation CMA and presentation builder that helps you guide clients through an interactive and compelling pricing discussion. You will have the ability to create an engaging CMA in under a minute or build a fully customized, branded presentation with real-time activity tracking to ensure you win the deal.

HNR MOBILE APP WITH HOMESPOTTER

Invite your clients to download the HNR Mobile App with your branding. This app makes it easy for your clients to find the right home with the advanced home search app, Homespotter.

Your clients will have everything they need right in the palm of their hand.

This platform empowers you to take control of how you manage your business’ marketing from request to creation, sharing, and more. Hundreds of beautifully designed marketing pieces that include social media, property brochures, flyers, ecards, and more are organized in design themes so that you can choose the right designs for you.

Manage property marketing collateral from anywhere by simply logging in to browse designs and make a concierge request directly to your marketing support team.

AGENT ICON

Agent Icon is a social media assistant that puts you in control and helps to accelerate your brand on social media. Designed with mobile in mind, branded marketing assets are instantly delivered straight to your phone via mobile app upload or text message. Simply send a photo to the Agent Icon text line or mobile app and instantly receive branded designs for every milestone of your listing with multiple design styles to choose from.

You’ll also receive a daily email with fresh new content, including branded social media images, news articles, good news stories, and marketing tips. Additionally, you’ll have direct access to a library with hundreds of branded social media assets.

KEY PLEAZ

KeyPleaz is an agent-to-agent task outsourcing tool. As the key to save you time, boost your productivity, and efficiently manage your business, you’ll unlock instant access to your full network of HNR sales associates with the click of a button. Seamlessly connect with available agents for home showings, hosting open houses, and runner activities.

MARKET INSIGHT REPORT

The Neighborhood Insights Report is one of the most comprehensive found in the Atlanta market, providing current market snapshots, area demographics, area schools, and a summary of neighborhood for sale, sold, pending, and active listings.

» Sent every week, every two weeks, every three weeks, every month, or every three months

» Contains current real estate trends

» Lead generator and long-term contact builder

ADWERX PARTNERSHIP

AUTOMATED LISTING SERVICE

Adwerx is your complimentary digital ad campaign featuring your new listing. Your ad will run for one week with 2,000 impressions per listing. These ads are highly targeted and will display to individuals within a 15 mile radius that has shown browsing behavior associated with buying and selling real estate, such as searching for homes, using mortgage calculators, or searching for moving companies. When a potential buyer views your listing, your ad will then accompany them wherever they go on the web and social media.

AUTOMATED RETARGETING SERVICES

Complimentary automated retargeting ads have been branded to promote you and bring visitors to your Harry Norman website. These ads follow the viewer around the internet on Facebook, Instagram, and other websites the same way retail ads appear after visiting an online retailer.

SUPERIOR MARKETING TO GROW YOUR BUSINESS

Through a mix of syndication, print, digital broadcast, affiliate partners, and strategic partnerships, Harry Norman,

REALTORS®

has the tools to help you grow your business. We use innovative and strategic marketing placements to ensure that your exceptional properties reach the right audience.

PREMIUM PRINT ADVERTISING

Through our relationships with local media outlets and global affiliations, we have discounted preferred partner advertising rates. This will help you create the visibility you need to promote yourself and your listings to the right audience.

EXPANSIVE DIGITAL PRESENCE

We have invested heavily in digital marketing tactics. From our select media syndication placements to the highly trafficked HarryNorman.com, your home will be seen by the most appropriate home buyers wherever they are online.

SOCIAL MEDIA STRENGTH

With so many people utilizing social media to stay up to date, it’s vital to connect with users/potential buyers where they enjoy spending their time – Facebook and Instagram.

Harry Norman, REALTORS® is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.

INTERNET DOMINANCE

Buyers are searching for homes online in overwhelming numbers. The Harry Norman website is designed to connect our agents with their ideal buyers. Having your listing on HarryNorman.com means consistently outperforming your competition online.

INSTAGRAM & FACEBOOK FOLLOWERS

*Current numbers as of May 2023 for all Harry Norman, REALTORS® offices

SUPPORT & COLLABORATION TO SEE THE SALE THROUGH IT MEANS:

As a Harry Norman REALTOR®, you have the support of the entire organization behind you – no matter which office you choose to work with. This means going beyond giving you the tools you need to get the offer. At Harry Norman, REALTORS®, we help you see the sale through to the end.

Every Harry Norman office has a team dedicated to helping you succeed. From a non-competing Broker who is designated to supporting and mentoring you, to a full marketing team to help you make the most of your marketing, to a transaction coordinator and office manager who keeps everything running smoothly at your sales office.

At Harry Norman you always have a full team of experts behind you, meaning you have more time to focus on what matters most - your clients.

» Non-Competing Broker

» Legal Counsel

» Listing/Transaction Management Team

» IT Help Desk

» Cyber Security

OFFICE/COMPANY

» Marketing & Communications Team

» Dedicated PR Team

» Online Transaction Tool (compatible across all devices)

» Corporate & Consumer Business Services

Leading Real Estate Companies of the World

» Career Services Team

CONSUMER & CORPORATE BUSINESS SERVICES

» Local, National & International Relocation Services & Support

» Corporate Relocation Clients

» Incoming & Outgoing Referral Programs

» Accredited Relocation Specialist Designation Opportunities

We are proud to offer our Family of Services, which includes everything you need to take your clients from offer to close. By working with these trusted partners, Harry Norman, REALTORS® give their clients a smooth home buying and selling experience and offer protection from common hurdles and threats, such as wire fraud. These additional services only further your reputation as a best-in-class agent.

PROSPERITY MORTGAGE

Harry Norman, REALTORS® can count on Prosperity Mortgage’s over 30 years of experience and wide array of loan products and services for the best support in financing requirements. As a broker mortgage firm, Prosperity Mortgage is dedicated to establish strong and lasting relationships with their REALTORS® by providing the highest level of care and support.

HN INSURANCE SERVICES

This independent insurance agency represents a carefully selected group of nationally-known insurance companies. As an independent agency, Harry Norman, REALTORS® agents have the flexibility to shop and compare a wide variety of insurance and financial products for customers.

CAMPBELL & BRANNON

A strategic partnership between Harry Norman, REALTORS® and Campbell & Brannon, LLC, Township Title services was created to provide buyers and sellers with the vast knowledge, skills, and experience of the Township attorneys and staff.

EDGE & KIMBELL LAW

In Peachtree City, you’ll work with Edge & Kimbell Law’s real estate closing team who will give you peace of mind that everything is done right. With their experience and personal service, they handle everything from contract to close so you can be confident that you’ll reach your goal.

HOME WARRANTY

We are proud to be affiliated with the best home warranty company, American Home Shield. They offer great services and plans to meet your clients’ specific needs.

PARTNERING WITH YOU IT MEANS:

At Harry Norman, REALTORS®, we invest in our agents. You are the foundation of our organization, and as such, we are dedicated to helping you achieve your goals and maximize your success.

When you come on board at Harry Norman, we make a commitment to you: to provide guidance, support, and fulfillment in your real estate career. We do this by providing a competitive commission schedule, ongoing training opportunities, and significant savings in agent start up costs.

COMPETITIVE COMMISSION

We’re proud to offer a competitive, earnings-based commission schedule, and our brokers are here to provide support and guidance as you strive to meet your financial goals. For more details on our commission schedule, please refer to the schedule provided by your broker.

TRAINING

Whether you’re a new agent looking to further your knowledge of the industry, or an experienced REALTOR® who wants to take advantage of tools, technology, and marketing our firm has invested in, we offer extensive training opportunities through our Career Services department. Our training is designed to help you improve your expertise and grow your business, no matter where you are in your career.

AGENT ACCELERATE POST-LICENSE COURSE

Designed for a new licensee to learn the fundamentals of how to develop a successful business

AGENT ACCELERATE NOW

On demand learning modules for new licensees to accelerate business growth

INSTITUTE ONLINE LEARNING

300 video courses and resource materials to help take your business to the next level

THE OFFICE TRAINING PLAN

Custom education and training to support your learning & skill building

WEEKLY SALES MEETINGS

Ongoing networking, business development, and mortgage, title and technology tips

INTERACTIVE LISTING & BUYER PRESENTATIONS

A next-generation CMA and presentation builder , allowing you to create presentations quickly with real-time updates

ONE-ON-ONE COACHING

Your manager will help you design the custom plan to meet your individual needs

MONTHLY WEBINARS

Virtual skill-building and technology trainings that cover the most relevant topics to support you and your business

LEGAL BRIEF VIDEOS

Our Legal team addresses current issues and recommended practices

4 DAY NINJA SELLING INSTALLATION

Learn the proven success strategies of the Ninja Selling system designed to increase your income and transform your life

TOP AGENT NETWORKING EVENTS

CONTINUING EDUCATION

Georgia approved CE courses are offered in class monthly and online for added convenience

MASTERMIND SESSIONS

LUXURY AFFILIATIONS

Global marketing for your listings through three prominent luxury affiliations

We could continue to go on about why Harry Norman, REALTORS® is the organization for Atlanta’s best REALTORS® — but we’ll keep it simple. Here are the top 5 reasons to join our team:

Our company culture and our established reputation as a trusted brand means you’re seen as a best-in-class agent 1

2

We’re dedicated to giving back to our community, which means you have ample opportunities to get involved in a larger cause

With innovative marketing tools and materials, we make it easy to reach more buyers and sellers 3

The collaborative team behind you helps you stand out and proceed confidently while growing your business 4

When you join Harry Norman, REALTORS® you’re not just another agent – you’re part of the family, and we treat you as such by investing in your success with extensive training and tools 5

WHY JOIN HARRY NORMAN, REALTORS®

OUR EXPECTATIONS OF YOU . . .

• Attend Agent Accelerate and Orientation

• Complete training for FMLS and GMLS

• Be sure and accomplish all your start-up activities

• Be a Full-Time Agent – No Part-Time Jobs

• Participate in monthly coaching sessions with Broker

• Formulate a Business Plan to achieve your goals

• Schedule your time to attend any in-house training and events

• Attend weekly Business/Sales Meetings

• Learn our agents names, faces and listings

• Prospect regularly for new business

• Dress professionally at the office

• Preview a minimum of 15 properties per week

• Join the Atlanta REALTORS Association

• Support Harry Norman Realtors Family of Services

• Prosperity Home Loans

• Township Title at Campbell and Brannon

• HN Insurance Services

MY PERSONAL COMMITMENT TO YOU!

As the managing broker of the Buckhead Office of Harry Norman, REALTORS® I pledge to you the following:

• Total Dedication to your success

• Dedicated Support in all of your endeavors

• Thorough and in depth Training Program

• Monitored Weekly Progress

• Quarterly Review of Goals

• Dedicated Office Support Staff

• Current Technology

• Unsurpassed Leadership

• Corporate Support from the Top

• Dominant Company Name, Recognition

• Integrity and Honesty

Agent

Managing Broker

Date