Exceptional Marketing Proposal

EXCEPTIONAL MARKETING

Luxury in its new context is the enjoyment of the best in life: the experience of beauty, knowledge, and humanity at their deepest and most inspiring moments. It is the sweetness of life. Luxury could be a sunset, a song, a moment of peace and satisfaction, a poignant photograph in a local art gallery. From this perspective, luxury is any item of beauty or wonder that reminds us to love the life we’re living. We should not simply live it, but devour it and not let a second of this fantastic existence go to waste.

Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. We have aligned ourselves with the best in the luxury marketing arena to give your property not only the most exposure possible, but exposure where it counts. Where qualified buyers go when they want to purchase a unique property like yours. Our partnership with Luxury Portfolio International®, Board of Regents Luxury Real Estate™, Mayfair International Realty, and LuxVT give your property the attention it deserves from buyers around the world.

550 TOP REAL ESTATE BROKERAGES

70+ COUNTRIES

130,000 ASSOCIATES

Luxury Portfolio International® is a unified collection of the world’s most experienced, visible and highly regarded experts in luxury real estate under Leading Real Estate Companies of the World.® Luxury Portfolio’s program is for premier luxury properties and is part of a network of over 565 top brokerages and 130,000 agents in six continents.

Harry Norman, REALTORS® has been selected to be a part of this exclusive global network, which marketed over 50,000+ luxury properties last year on the award-winning LuxuryPortfolio.com site as well as in prestigious publications circulated around the world. Through connections with Luxury Portfolio’s vast international reach, Harry Norman, REALTORS® remains the trusted local expert to affluent clients across the globe.

LEADING NETWORK & REACH

• Properties in all states and over 50 countries

Website visitors from over 200 countries and territories every month

• Site translation in nine languages

Conversion to 60+ currencies

• Average $3 million high-net worth visitors annually

• Annual home sales of $254 billion

More than 50,000+ luxury properties

Luxury Portfolio International® has $38 billion more home sales than our closest competitor.

ADDITIONAL ONLINE

LISTING

EXPOSURE

• WSJ.COM

• MANSIONGLOBAL.COM

• BARRONS.COM AND PENTA ONLINE

• MARKETWATCH.COM

• JUWAI.COM

• LEADINGRE.COM

• YOUTUBE.COM

•WECHAT (through Mansion Global)

125,000+ SALES ASSOCIATES AROUND THE GLOBE

3,250 OFFICES

35+ COUNTRIES

424 MEMBERS

As a Board of Regents’ member of Who’s Who in Luxury Real Estate/LuxuryRealEstate.com, Harry Norman, REALTORS® has access to an international network of real estate professionals representing the finest residential luxury estates and property brokerages in the world. Premium custom marketing services through Who’s Who In Luxury Real Estate are reserved for properties listed by Harry Norman, REALTORS® priced $500,000 and above. These fine homes receive unparalleled internet exposure on LuxuryRealEstate.com, touted as the most-viewed luxury real estate website in the world.

ONLINE REACH

We reach the most people in your target demographic with LuxuryRealEstate.com’s award-winning, most-viewed luxury real estate website. Voted “Best of the Web,” there are more than 60,000 luxury properties with an average price of over $4 million. LuxuryRealEstate.com is #1 in searches on google.com, bing.com, and yahoo.com.

TRAFFIC

Visits (annually) 3.3 Million

Active Listings 60,000+

Countries with Active Listings 54

Average Listing Price $4.8 Million

Active Listings over $10M 1,000+

Total Inventory on LuxuryRealEstate.com $240 Billion+

TOP 10 VISITING COUNTRIES

United States

Germany China Czechia Canada

Japan

United Kingdom Netherlands Australia France

SOCIAL MEDIA

INITIATIVES

Our marketing team utilizes Twitter, Facebook, LinkedIn, Instagram and Pinterest to engage the user audience on LuxuryRealEstate.com. Members can leverage the network’s social media sharing tools and groups to promote their properties, company and region, and spread important news to consumers and the entire network of luxury brokers worldwide.

Followers............................ 350,000 Avg. Engagment Rate.......... 7.3%

Followers..................................... 7,600

Avg. Engagment Rate........... 1.6%

Followers..................................... 2,500

Avg. Engagment Rate...... 2.03%

Followers..................................... 18,200 Avg. Engagment Rate............. 1.3%

100+ BROKERAGES

450+ OFFICES

HARRY NORMAN, REALTORS® PRESENTS “OUR LONDON TEAM”

Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations.

As the exclusive affiliate of Mayfair International Realty in Georgia, Harry Norman, REALTORS® is able to provide our clients with authentic international coverage for their properties. Our London office has a hands-on understanding of the international real estate market, making us your ideal overseas real estate advisors. The Mayfair International Realty’s London team was chosen for their knowledge of the UK and European real estate markets, and for their hands-on experience in property marketing won over many years. The Mayfair network has over 100 brokers with more than 450 offices spread across the UK, North America and Europe.

DISTINGUISHED

MARKETING

DIGITAL

Web Dominance

Mobile App

Social Media Strength

eMail Campaigns

PRINT

Exclusive Publication

Custom Collateral

WEB DOMINANCE

Most home searches today start on the internet. HarryNorman.com delivers over 230,000 monthly page views across. With our website and mobile app, we put your home where buyers are looking.

GET REAL TIME DATA WITH

OUR MOBILE APP

Download Harry Norman Home Search from app store

GET REAL TIME DATA WITH

OUR NEW MOBILE APP

Download Harry Norman Home Search from app store

View listing information with HomeSpotter™ by simply aiming your device at or near a listing

Narrow your home search by drawing a circle around your desired area

View recently sold homes in your area

View listing information with HomeSpotter™ by simply aiming your device at or near a listing

Review commuting times

Narrow your home search by drawing a circle around your desired area

Save homes to your portfolio

View recently sold homes in your area

Review commuting times

Search for open houses in your area

Save homes to your portfolio

Harry Norman Home Search from app store with HomeSpotter™ by simply aiming your device at or near a listing search by drawing a circle around your desired area

Search for open houses in your area

In app messaging between agents and consumers

Push notifications regarding property inquiries

Hide listings you have already viewed

SOCIAL MEDIA STRENGTH

FACEBOOK

With so many people utilizing social media to stay up to date, it’s vital to connect with users/potential buyers where they enjoy spending their time – Facebook and Instagram. Harry Norman, REALTORS® is the industry leader for the greater Atlanta market in social media with a growing presence and strong following.

INSTAGRAM

WEB MARKETING

Homes listed with Harry Norman, REALTORS® receive unmatched internet exposure due to the power of our brand and through our membership affiliations. Below are just a few.

INSTALIST APP

InstaList is a private marketplace to share a client’s buying and selling needs with other agents within Harry Norman, REALTORS.® Based on your criteria, your agent will receive notifications of matches for homes before they hit the market. By using InstaList, your agent will save you from being out bid and losing your dream home.

HOME MAGAZINE

Harry Norman, REALTORS® signature publication features a selection of exceptional homes offered for sale and is targeted to high net worth consumers.

AN AFFLUENT AUDIENCE OF 15,000+

Direct-mailed to targeted high-end homeowners with median incomes of $250,000+ and home values of $750,000+, top luxury brokers and leading real estate brokers in the United States.

INTEGRATED AND INTERACTIVE MEDIA

Promoted and distributed across multi-media platforms including print and web advertising, social media, and an interactive digital magazine..

HOME

HARRY NORMAN, REALTORS®

The Buckhead Office of Harry Norman, REALTORS® offers a wide range of custom collateral for your home. With the work of an Art Director leading a team of three Graphic Designers the marketing for each home is unique and built to order. Harry Norman strives to make each seller’s experience unparalleled and individual through the use of the following materials:

BROCHURES

FLYERS

ECARDS

COMPANY-WIDE PRESENTATIONS

OPEN HOUSE / CARAVAN EBLASTS

INSERTS

MAILERS

POSTCARDS

SOCIAL MEDIA GRAPHICS

BROKERAGE OUR

OUR BROKERAGE

Full Service REALTORS®

The Best Credentials

Luxury Connections

Relocation Impact

Family of Services

ATLANTA’S PREMIERE

FULL SERVICE REALTORS®

HARRY NORMAN JR.’S PHILOSOPHY:

“The quality of any product or service is only as good as the customer says it is.”

This philosophy has guided both vision & mission of Harry Norman, REALTORS® since 1930.

OUR VISION

Providing an exceptional real estate experience to every Harry Norman, REALTORS® client.

OUR MISSION

Providing superior counsel to our buyers and sellers through leadership, experience and knowledge Engaging in honest, loyal and ethical business practices. Maintaining an ongoing commitment to serve our communities by contributing our time and financial resources. Committing to passionately exceed our customers’ expectations. Providing innovative strategies for business development.

OUR GUIDING PRINCIPALS

Trust

Ensuring the trust and loyalty of our clients, associates and employees. Providing effective timely communications in all business dealings.

Integrity

Respecting and valuing all individuals. Maintaining the confidentiality of our clients.

Community

Preserving the value of home ownership as the fabric of our communities.

Service

Providing unparalleled professionalism and exceptional service. Continuing as leaders in innovation through education and technology.

Financial Stewardship

Empowering and rewarding success.

THE BEST CREDENTIALS

GLOBAL LUXURY CONNECTIONS

Harry Norman, REALTORS® partnership with Leading Real Estate Companies of the World, Luxury Portfolio International, Who’s Who in Luxury Real Estate, the Board of Regents (Atlanta’s only member), Mayfair International Realty, and LuxVT enable your property to be exposed to the largest sphere of local, national and international qualified buyers and sellers.

IN-HOUSE NETWORKING

Harry Norman’s 1,000+ agents from 16 sales offices across Georgia work together to sell our listings.

MAXIMUM WEB EXPOSURE

Your home will be posted on over 1,000 websites around the world for unmatched visibility on the most effective sites available. With over half of home buyers starting their search on-line, it is critical for success.

RELOCATION DIVISION

Harry Norman, REALTORS® has a full service, full time, fully dedicated relocation department that works daily to bring buyers to the Atlanta market. Additionally, we are members of Leading Real Estate Companies of the World, the largest network of top independent brokerage firms in residential real estate, representing over 550 companies in over 70 countries worldwide.

HOME SERVICES OF AMERICA

Astute business coupled with financial power and associations with equitable networks, creates an accomplished venture you can feel confident about. We work to sell your home.

EXCEPTIONAL MARKETING

The Marketing department of the Buckhead Office creates, designs, and produces a wide variety of initiatives to promote your property. These include custom property brochures and books, e-flyers, postcards, email marketing, social media posting, and bespoke promotional materials. The best in the business!

GLOBAL

LUXURY CONNECTIONS

Harry Norman, REALTORS® is the only residential brokerage firm in Atlanta with four internationally recognized and renowned luxury real estate affiliations. This means your property will be seen by qualified buyers worldwide.

Our exclusive associations with Luxury Portfolio International,® the Board of Regents/Who’s Who in Luxury Real Estate, Mayfair International Realty, and LuxVT give your property exceptional advantages that other Atlanta real estate companies simply cannot provide.

LUXURY PORTFOLIO INTERNATIONAL

Luxury Portfolio International® represents the luxury component of Leading Real Estate Companies of the World®, and Harry Norman, REALTORS® is one of 200 exclusive luxury affiliate member companies within this global network of premier locally-branded companies, dominated by many of the world’s most powerful independent luxury brokerages. Their website, LuxuryPortfolio.com, is translated into nine languages, offers multiple currency conversions, and attracts visitors from over 200 countries each month.

BOARD OF REGENTS ATLANTA

“The Board of Regents is an exclusive network of the world’s most elite luxury real estate brokers, comprised of the most legendary names in the industry. Brokers with this distinction provide leadership and the highest level of personal services and commitment to their clientele.”

— John Brian Losh, CEO, President of Luxury Real Estate Regents

MAYFAIR INTERNATIONAL REALTY

As the exclusive affiliate of Mayfair International Realty in Georgia, Harry Norman, REALTORS® is able to provide our clients with authentic international coverage for their properties. Our London office has a hands-on understanding of the international real estate market, making us your ideal overseas real estate advisors. The Mayfair International Realty’s London team was chosen for their knowledge of the UK and European real estate markets, and for their hands-on experience in property marketing won over many years. The Mayfair network has over 100 brokers with more than 450 offices spread across the UK, North America and Europe.

LUXVT

LuxVT is a new luxury affiliate exclusive to the Harry Norman, REALTORS® The Buckhead Office. They are committed to giving our listings a competitive edge by improving marketing efficiency, building prestige brand identity, and providing successful strategies for client acquisition and management. Their core products include integrated solutions to distribute high-definition media and brand messaging across Web, mobile, video, print & mail, and presentation platforms.

I

WORK FOR YOU HOW

1. DEVELOP OUR PRICING STRATEGY

• Relevant homes currently on the market

• Relevant homes that have sold

• Relevant homes, which failed to sell

• Relevant homes pending sale

• Local economic conditions

• Your desired timetable Agent evaluation, if desired

2. COMPLETE PAPERWORK

• Listing Agreement

Input to 2 MLS systems: FMLS & GaMLS

• Profile information

• Seller’s Disclosure provided for completion

• Survey

• Warranty Deed

3. SUCCESSFUL MARKETING

• Maximum web exposure, up to 1,000 sites

• Enhanced placement on AJC.com Website tracking ability

• Photography

• Staging

• Networking in-house and out

• Caravan

• Virtual caravans

• Advertising Yard signs

• Custom brochure

• Print advertising opportunities

• Open house, including once a month company-wide open house opportunity

• American Home Shield Warranty

• Follow up and Feedback

• Timely communication

• Legal expertise available

• My personal plan for your home

4. MANAGE THE SALE

• Represent your interests at all times

• Guide you through the contract terms Negotiate on your behalf

• Negotiate any necessary amendments

• Ensure your deadlines are met

• Provide resources for any vendors needed

• Monitor buyer’s loan status

5. CLOSE THE SALE

• Furnish any needed information or documents to closing attorney

• Follow up with attorney to assure timely and smooth closing

• Coordinate closing date, time and location with all parties

• Secure and review HUD for accuracy

• Attend closing