edition 8 buggtoysandlicensing.com
+ dreamworks interview
+ we introduce you to rabbids
+ licensing expo photo tour
licensor update
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contents
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photo tour
dreamworks
licensee intro
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Billed as the “most all-encompassing Dis-
Pixar Animation Studios’ The Good Dino-
ogy visionary Steve Jobs, television icon
ney Fan Event in the world”, the D23 Expo
saur were presented.
Dick Clark and other beloved contributors
was held in Anaheim over 9-11 August
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to the Disney legacy were named and
that showcased the past, present and fu-
“The D23 Expo has become a phenom-
honored as official Disney Legends. The
ture of Disney entertainment.
enal way for Disney fans to see everything
Disney Legends Awards program is a 26-
they love about Disney all in one place
year tradition of the Company and each
More than 40,000 Disney fans attended
— from Disney’s biggest stars and latest in-
honoree receives a two-foot-tall bronze
D23, which brought together the entire
novations to unforgettable performances
Disney Legends sculpture that signifies the
world of Disney under one roof for three
live on stage,” said Steven Clark, head of
imagination, creativity and magic they
star-studded days and nights.
D23: The Official Disney Fan Club, which
have brought to the Company.
produces the bi-annual D23 EXPO. “Our The grand opening with a welcome from
third Expo created even more magical
D23 EXPO 2013 marks the third D23 Expo
Disney Chairman and CEO Bob Iger was
new experiences and memories for our
held in Anaheim — the first Expo was held
followed by the first of two arena presen-
biggest fans attending from throughout
in 2009 followed by a second in 2011. Each
tations hosted by The Walt Disney Studios
the U.S. and around the globe.”
event has played host to thousands of Dis-
at the Anaheim Convention Center. On
ney fans from every corner of the globe.
Friday, August 9, The Walt Disney Studios
Among the highlights of D23 EXPO 2013
surprised and delighted fans with sneak
was the expanded capacities at some of
For more information please contact Lee
peeks of the incredible slate of upcom-
the most popular venues; the 2013 Disney
Siefken at The Walt Disney Company on
ing animated films from Walt Disney Ani-
Legends Ceremony, which honors the tal-
+61 3 9832 6167.
mation Studios, Pixar Animation Studios,
ented men and women who have made
and Disneytoon Studios, hosted by Chief
significant contributions to the Disney leg-
Creative Officer John Lasseter. This was
acy; Treasures of the Walt Disney Archives,
followed up with Walt Disney Studios
a treasure trove of crown jewels from the
Chairman Alan Horn on Saturday who
Walt Disney Archives; the bustling aisles of
presented the Studios live action slate,
the Collectors Forum, where Disney fans
which pulled back the curtain on upcom-
could buy, sell and trade Disney collecti-
ing releases from Disney Live Action and
bles, memorabilia and merchandise; and
Marvel Studios including Disney’s Saving
a massive show floor full of special op-
Mr. Banks and Tomorrowland, Marvel’s
portunities to see what’s on the horizon
Thor: The Dark World. Both presentations
for Disney around the world—and where
featured exclusive clips and behind-the-
guests may bump into their favorite Disney
scenes footage, filmmaker discussions,
stars, characters, imagineers, animators
and surprise celebrity appearances. The
and filmmakers.
4,000-seat arena was packed and fans were treated to Art and Imagination: Ani-
The Disney Legends Ceremony was a
mation at The Walt Disney Studios, where
particular crowd favourite there this year.
upcoming animated features, including
Monsters Inc. and Monsters University stars
Walt Disney Animation Studios’ Frozen and
Billy Crystal and John Goodman, technol-
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07
against an America’s Cup yacht up the
team to create projections that deliverd
coast of New Zealand.
a show-stopping, unique anniversary celebration for Doctor Who’s legion of fans.
Top Gear continues to drive strong appeal. Most recently the brand has steered
Destination NSW collaborated with BBC
its influence into new ranges of gifting
Worldwide ANZ to create the evening of
and accessories through partnership with
entertainment which also included a spe-
Topline Global.
cial cinema screening of two episodes from the series.
Doctor Who Pop-Up Shop
The Doctor Who projections were dis-
In a global first, the consumer products
played at six intervals throughout the
team at BBC Worldwide ANZ recently
evening of Saturday June 1, featuring
launched the Doctor Who pop -up Shop
music from the TV show including I am the
in Newtown, Sydney to celebrate the
Doctor.
50th anniversary of the iconic brand. A Walking With Dinosaurs
gists consulted on the designs to ensure
realistic dinosaurs chosen by research-
spectacular success, the pop-up shop
Film
they are as true to life as possible
ers to reflect a combination of the most
saw Whovians descend upon the store in
Due for release in Australian cinemas
- Pan Macmillan Australia will be releas-
popular and unique dinos ever to have
droves, with fans lining up on opening day
January 1,
Walking with Dinosaurs: The
ing a collection of Walking with Dinosaur
roamed the Earth. Discover the differenc-
from 7am, many dressed in costume to
3D Movie will be the ultimate immersive,
titles including a storybook with 3D glasses
es between a Stegosaurus and a Kentro-
celebrate the historic moment. The line to
big-screen, 3D experience. Recent dis-
and poster, a sticker book and a Dinope-
saurus guided by the voice of celebrated
enter the shop extended down the street
coveries and a breakthrough in technol-
dia hardback featuring all of the dinosaur
actor Stephen Fry. https://itunes.apple.
for several hundred metres and continued
ogy will introduce new dinosaurs and put
facts you could ever hope to know. Avail-
com/au/app/walking-dinosaurs-inside-
like that for most of the opening week.
moviegoers in the middle of a prehistoric
able in Australia and New Zealand from
their/id486776260?mt=8 http://www.walk-
Originally intended to be open for around
adventure, where an underdog dinosaur
November 2013
ingwithdinosaurs.com/apps/
six weeks, the store closed after just 25
triumphs against all odds to become a
- Travelgoods.com will release Walking
twitter.com/walkwithdinos
days due to overwhelming demand.
hero for the ages.
With Dinosaurs themed back-to-school
&
https://
items including back packs, lunch boxes,
Charlie and Lola
The store featured exclusive stock from
Interactive Land
water bottles and pencil cases
Charlie and Lola continues to be an ever-
US and UK licensees, including the Who
Dinosaurs have landed at Westfields
- Keldan International will produce a nov-
green brand for BBC Worldwide. With the
Home range of mugs, tea towels and sta-
across Australia! This school holidays, the
elty hatching dinosaur egg
recent change in timeslot from 4.00pm to
tionery, as well as apparel from the US and
Walking with Dinosaurs Interactive Land
- Universal brands have developed some
5.45pm on ABC2 the programme is top-
UK, replica coats from Canada and props
is offering a dinosaur experience where
great novelty bath products – including
ping the children’s programming ratings
from the UK. Product from local licensees
children can embark on a fossil-finding
bath time dinosaur goo and dinosaur fos-
averaging 294,000 viewers in it’s timeslot.
like Ikon, Impact Posters, Roadshow and
adventure, just a like real paleontologist!
sils in soap - these products are sure to
For more information including your clos-
make bath time fun
Look out for exciting cinema and event
the store were the Dalek (an original from
est dinosaur location visit the following
- Impact Posters have come on board to
activity coming soon!
1974) and a replica TARDIS, both of which
website: http://showtimeattractions.com.
produce posters and home décor
au/characters/walking-with-dinosaurs/
- Fantastic range of kid’s apparel and
Top Gear
to fans posting photos taken in store with
sleepwear currently in development.
Series 20
the icons. The pop-up shop generated sig-
Jeremy Clarkson, Richard Hammond and
nificant response online and on both Twit-
Toys and merchandise
Penguin also sold very well. The stars of
featured heavily on social media thanks
Walking With Dinosaurs toy range are set
Inside The World of Dinosaurs App
James May returned to our screens with six
ter and Facebook, with many fans around
to be the must have product for kids this
BBC Worldwide has teamed up with the
new episodes of the world’s most popular
the world demanding a pop-up shop in
Christmas:
award winning educational iPad app,
car show, from Sunday July 7 at 7.30pm
their own town. Given the response from
- A key product in the range will be a set
Inside the World of Dinosaurs and has re-
(AEST) on BBC Knowledge, first on Foxtel.
fans both locally and internationally who
of dinosaur stomping feet from toy partner
vamped it into Walking with Dinosaurs:
This new season of Top Gear sees the pre-
knows when and where the Doctor Who
Hunter Products Perfect for role playing
Inside their World, a graphically rich and
senters in typically irreverent form, launch-
pop-up Shop might materialise next!
they feature scary dino sounds that are
comprehensive iPad app about dino-
ing a highly scientific process to find the
activated when stomped. This product
saurs, now available for $5.49 (Australia)
world’s fastest taxi and doing their bit for
Vivid Sydney
exemplifies the interactive approach to
and $6.49 (New Zealand) with iPhone and
European economic turmoil by blasting
On Saturday 1 June, the grand façade
this new franchise, allowing the fun and
Android versions to follow later this year.
across Spain in three ‘affordable’ super-
of Customs House at Circular Quay was
excitement of the movie to be recreated
Voiced by acclaimed actor Stephen Fry
cars. The boys design a car that can turn
transformed into an amazing visual feast
through play. The full toy range has been
and developed by Melbourne-based
into a hovercraft and investigate the pop-
of 3D-mapped projections of Doctor Who
created with BBC Earth, featuring many
M5859 Studios, Walking with Dinosaurs: In-
ularity of ‘soft roader’ cars by turning into
as he travelled through space and time,
new dinosaurs that will be seen for the first
side their World is the ultimate app for dino
caravan enthusiasts!
pursued by some of his greatest enemies.
time in cinemas in Walking with Dinosaurs
fans, allowing users to explore the prehis-
3D. The toys recreate the dinosaur age in
toric world with the swipe of a finger. The
The Top Gear team also drop in to visit our
Australian creative innovators, The Spin-
astonishing detail, with expert paleontolo-
app features 60 expertly modelled, photo-
Kiwi cousins, where they race a
ifex Group, worked with the Doctor Who
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Footage from Doctor Who Vivid Sydney
Australian distributor of the Doctor Who
With a gorgeous style guide, exciting op-
projections was shown around the world
commemorative coin on behalf of New
portunities exist to bring out the baker in
in 61 different broadcasts including BBC1
Zealand Mint.
The local institution will
all of us, with potential lines of bakeware,
News, BBC World News, CNBC, Sunrise,
produce the 1oz 99.9 per cent pure silver
food preparation items, kitchen textiles
Weekend Today, SBS, Channel 9 and ABC
coin which portrays a sculptured repre-
and ceramics, baking ingredients, gift
News.
sentation of the iconic TARDIS against a
and stationery all available for license.
coloured background which represents E-commerce
multi-dimensional travel.
The first dedicated Doctor Who online
der carries the inscription DOCTOR WHO
A frosted bor-
With her increasing popularity in Australia
store has launched in Australia – with a
50TH ANNIVERSARY 1963 – 2013 which
as the Queen of Craft and the recent
huge range of over 400 products avail-
completes the mesmerising design.
Kirstie’s Vintage Home broadcast on ABC,
able to browse and buy, with free delivery Australia-wide.
Kirstie Allsopp
BBC Worldwide ANZ are very excited to The anniversary coin is packaged in a
be handling the licensing rights for Kirstie
special presentation case moulded in the
Allsopp. Exciting opportunities exist for the
shape of the iconic TARDIS within a BBC
right partner to distribute a full slate of gor-
Fans who want to mark the show’s 50th
branded shipper. The doors of the TARDIS
geous Kirstie Allsopp licensed product –
anniversary with a keepsake or a gift can
open to a ‘vworp vworp’ sound to display
the range includes stationery, homewear,
now get direct access to the latest and
the stunning collectable and a numbered
craft, gift and decorations.
most popular products at the official e-
certificate of authenticity.
commerce site (www.doctorwho50store. com.au).
Contact Elie Mansour on 02 97444 4544 Only 10,000 of these coins will be issued
or at elie.mansour@bbc.com, Rachael
for sale worldwide. Priced at $115.00, the
Hammond on 02 94777 585 or at rachael.
Over 400 clothing, merchandise, toys and
50th Anniversary Doctor Who coin can be
hammond@bbc.com or Brigid Roberts on
DVD products from the world’s longest
purchased from www.doctorwho50store.
02 97444 4569 or at
running sci-fi series will be available to pur-
com.au
brigid.roberts@bbc.com for more infor-
chase including:
mation. New Opportunities
- Gadgets, from Vortex Manipulators to a
The Great Australian Bake Off
nano-recorder injector
The Great Australian Bake Off rose to the
- Clothing, from Dalek and TARDIS bath-
occasion when the series premiered at
robes to the iconic Fourth Doctor’s 12 foot
8.00pm, July 9 on the Nine Network Aus-
scarf
tralia. Attracting an average audience of
- Toys, including a talking plush TARDIS, an
1.1 million and peaking at 1.8 million view-
inflatable dalek and a vast array of action
ers, the show won its timeslot in the key
figures.
advertiser demographics and was the fifth most watched programme of the night.
In addition, new and exclusive products will be added to the site as soon as they
Presented by Shane Jacobson and Anna
become available.
Gare with Dan Lepard and Kerry Vincent as judges, The Great Australian Bake Off
Other features of the site include: the abil-
sees ten home baking enthusiasts put
ity to search products by Doctor as well
through a series of gruelling elimination
as by price bracket; recommendations
challenges, baking a mouth-watering
based on browsing; and the opportunity
selection of cakes, pies, tarts, pastries,
to sign up to a Doctor Who newsletter.
bread, biscuits and desserts, all in the hope of being crowned Australia’s Best
A special Time Lord express service is also
Home Baker.
offered for fans that can’t wait to get their hands on their Doctor Who goodies.
Top notch sponsors of the programme include Nestle, White Wings and Harvey
New Zealand Mint
Norman. Kicking off the merchandise pro-
The Consumer Products team at BBC
gramme, BBC Worldwide ANZ has teamed
Worldwide ANZ has signed a global deal
up with Random House Australia, who
with New Zealand Mint to produce a stun-
will publish The Great Australian Bake Off
ning range of collectible coins to mark
book, which is set to be the ‘must-have’
the 50th anniversary of Doctor Who, the
baking book of 2013. The beautiful book
world’s longest running sci-fi show.
will accompany Channel Nine’s airing of The Great Australian Bake Off series.
Perth Mint has been appointed as the sole
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FremantleMedia Kids & Family Entertain-
venture series with a twist, fusing every
asing dramatically with the advent of new
ment is renowned for producing high
day classroom antics with fantastical and
episodes. Key partners include Hunter
quality
programming
mysterious goings on! With show produc-
Products, distributing the JAKKS toy range;
across a range of genres: pre-school, kids
tion led by Josh Weinstein (The Simpsons,
Roadshow for DVD and, for boys who
comedy, action adventure and tween
Futurama) the ground-breaking series
want to emulate their animated heroes,
and teen content. With 15 titles in produc-
uses innovative production techniques
apparel will be launching at Target in
tion in collaboration with top producers
combining puppets, Japanese vinyl toys
August 2013. Key categories are still avail-
on four continents, FremantleMedia Kids &
and digital effects. The hit series pre-
able for license.
Family Entertainment is already one of the
miered on CBBC in the UK earlier this year
most prolific independent producers and
and proved to be an immediate ratings
For more information please contact:
distributors of content in the sector today.
hit with 6-12 year olds, where it is regularly
Liz Burnett
Look who is off to the Emerald City to see
stores nationally) with a further six to be
- Currently looking for partners in station-
the number one show in its time slot. Vivid
Director, Consumer Products Fremantle-
the Great Oz!
released in 2014.
ery, toys, games and puzzles, apparel &
Tree Fu Tom
Toy Group has signed as master toy in the
Media Kids & Family Entertainment (AUNZ)
The Forever Clover concept was created
accessories and home wares
Already a huge hit in the UK, with over 25
UK and nine other key categories includ-
Phone: +61 2 9434 0722
The Forever Clover® girls are back with
by Leanne Howard in 2011. Aimed to cre-
licensees on board, flourishing pre-school
ing bedding, apparel and gifting have
Email: liz.burnett@fremantlemedia.com
the arrival of Series 3 of the popular swap
ate a wholesome girls’ brand that values
brand Tree Fu Tom has gone from strength
also been agreed. The series is airing on
cards featuring delightful new adven-
healthy and active girls, friendships and
to strength in Australia and New Zealand.
ABC3 in the autumn and FremantleMedia
tures, including their very own school play,
age appropriate dress and behaviour, the
Leanne Howard at Forever Clover on
Since its pay TV debut on Disney Junior last
is now signing key categories in Australia
the Wonderful Wizard of Oz.
cards have proven to be the perfect col-
0422 99 66 99 or at
year with viewing figures 15% higher than
after strong interest at Licensing Expo.
lectable for young girls aged 5 to 12 years.
leanne@foreverclover.com.au.
and
innovative
the channel’s average, the CG animated
Daniel Feller at Talisman
Celebrating all things great about being
series has been sold in Australia to Net-
Grojband
a girl, the Forever Clover swap cards de-
work Ten and will make its free-to-air pre-
Grojband is an irreverent animated mu-
pict six best friends through happy, active
miere on the Channel Toasted Jr time-slot
sical comedy series following four wan-
and healthy imagery. The cards feature
- A home grown brand created in Mel-
on Channel 11 from September this year. It
nabe rock legends with attitude. The
the fictional characters Maddie, Abbey,
bourne
has also been sold to MediaworksTV Four
energy-filled series, packed with quick-
Emma, Matilda, Kate and Olivia at school
- Launched in 2011 and now into its 3rd se-
in New Zealand and is slated for release
witted humour, infectious songs and visual
and enjoying their hobbies such as horse
ries with 128 new swap cards
there in late Q3 this year. Funtastic Ltd has
gags was produced for, and is now airing
riding, camping, basketball, playing instru-
- Target market is girls aged 4 to 12 years
signed as the exclusive toy distribution
on, Cartoon Network in the US. Freman-
ments and playing with their pets.
- Wholesome girls’ brand that values
partner for Australia and Roadshow is on
tleMedia is excited to launch this show in
board for home entertainment. Both the
Australia on ABC3 in Q4 and is now signing
The new series of 128 cards include a very
age appropriate dress and behaviour.
toys and the DVD are slated for release in
key categories for licensing, with a bent
cool pool party, an adorable three card
- Hardie Grant Egmont has created a stick-
early 2014. Following a high level of inter-
towards all things music.
pet parade scene in Davey’s Bay, a per-
er & activity book, six novels and is working
fect summer picnic and of course, their
on a further six novels for 2014 (available in
school play of the Wonderful Wizard of Oz.
Target and Dymocks nationally)
est at Licensing Expo in Las Vegas more
For licensing information contact:
Forever Clover Fast Facts
Licensing on 0421 259 630 or at daniel@talismanlicensing.com.
healthy and active girls, friendship and
local deals are now in the pipeline and
Monsuno
FremantleMedia is actively seeking addi-
This high-octane action adventure series
tional licensees.
continues to delight Australian boys. The
The product has now expanded to collec-
- Distributed to newsagents by Gordon &
second series, Monsuno: Combat Chaos
tor albums and tins, a sticker and activity
Gotch
Strange Hill High
is now showing on Nickelodeon and Nine
book, six novels based on each girl (pub-
- Sales in Victoria are very strong with re
Strange Hill High is an all-new comedy ad-
Network’s Go! Channel, with ratings incre-
lished by Hardie Grant Egmont, RRP $8.95
ports they are second only to AFL footy
and available in Target and Dymocks
cards
- TV discussions are now underway
►
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Mattel Consumer Products is Here to Play!
Mattel is becoming the “home of brands”
sumer Products Brand Presentation. If you
with a complete 365-days-a-year brand
want to “come play with us”, drop me an
As I reflect on Vegas Licensing Show and
portfolio for girls AND boys across all age
email at mark.scott@mattel.com
my first 100 or so days, it is a great time
segments. Our Queen of fashion and
to be part of the emergence of Mattel as
beauty, Barbie, is going strong and is the
For more information please contact Mark
the number 2 consumer products licensor
number 1 girls brand in most consumer
Scott on 03 9425 5333 or at mark.scott@
in the market.
product categories. The success of Mon-
mattel.com
ster High is literally freaking everyone out The Top 150 Global Licensors report was
and the talk of the recent toy catalogues
recently released which positioned Mattel
was that Monster High was one of the
only behind Disney in the entertainment
best performing brands. Fisher Price is one
licensing business with $7 billion in sales.
of the most trusted brands in the I&P busi-
And that doesn’t include HiT entertain-
ness and is driven by product quality and
ment which Mattel acquired in early 2012.
innovation not characters which makes it
This adds another $2 billion in global sales
quite unique in this segment of the mar-
as well as an incredible portfolio of brands
ket. Max Steel, our new boys brand, has
including Thomas the Tank, Fireman Sam,
arrived with massive ratings on free-to-air
Peppa Pig continues her whirlwind success
ment of the first live show, generating five
The range will be joined shortly by a two-
(Go!) and #1 success on cartoon Network.
in Australia with stellar ratings and strong
times as much interest as Dora the Explor-
seater car ride, featuring both Peppa and
tantly this acquisition gave Mattel a con-
Hot Wheels is revving up again with the
cross category support. Peppa is now the
er did at her peak.
George.
tent creation company which will infuse
upcoming launch of remote controlled
best selling DVD franchise, a powerhouse
existing brands with entertainment and
vehicles and slot car sets which will delight
in publishing and the fastest growing pre-
Peppa Pig Live Puppet Show Expands into
For licensing opportunities, please con-
dads as well as young racecar fans.
school toy brand.
Australia
tact Kerryn McCormack, Senior Brand
Mike the Knight to name just a few. Impor-
create new brand opportunities long into
Manager, Merchantwise on (03) 9520 100
the future. And more brands are coming to Mattel
Empty shelves were the norm during the
Pre-sale tickets for the highly anticipated
For those who had the opportunity to at-
Consumer Products….I’ve mentioned the
mid-year toy sales, with the majority of re-
West-End theatrical puppet show were
tend Vegas Licensing Show, I am sure you
#1 preschool brand for boys, Thomas the
tailers selling out of Peppa Pig lines. Fan-
snapped up within 25 minutes. The Fiery
would agree that Mattel definitely made
Tank, which is getting a full head of steam
tastic animation, great programming, re-
Light and Life Like Touring co-production
a statement having one of the biggest
up for a massive 2014 and soon to follow
freshed ranges and strong marketing with
will open to audiences in Melbourne from
stands in the most prominent positions
will be Fireman Sam and Mike the Knight.
a focus on TV advertising and retail pro-
this October. Venues have already been
Following the global success of Monster
motions have all contributed to fantastic
booked for the major city tour including
cluding HiT. The Mattel Brand presentation
High, we know how to launch a new girls
sell throughs. New promotions for all major
a run at the prestigious Sydney Opera
and cocktail party was also well received
brand so just wait until we start rewriting
retailers are in the pipeline.
House.
by our key partners and we are looking to
destiny with our newest Royals and Rebels
truly make that a global event next time
from the gorgeous world of “Ever After
As parents continue to rely on multi-plat-
New Rides Hit Shopping Centres
High”.
form entertainment, Peppa’s online pres-
featuring our entire portfolio of brands, in-
so everyone can come along. We had
ence continues to build. She’s experienc-
Rocket shaped Peppa Pig coin-operated
We look forward to revealing more and
ing two million downloads a month on
rides are currently being placed in shop-
celebrating our partnerships with you at
ABC iView and Google searches for Pep-
ping centres nationwide; Victoria’s shop-
the end of August at our 2013 Mattel Con-
pa Pig have spiked since the announce-
ping Mecca, Chadstone amongst them.
some engaging licensee conversations on the stand and it was great to renew old friendships and make some new ones as we move forward in developing our busi-
or kerryn@merchantwise.com
ness together.
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IT’S OFFICIAL:
AUSTRALIA LOVES
P EP PA P I G!
Ubisoft® Announces Deal with Nickelode-
“Nickelodeon is one of the world’s lead-
- The TV show is being aired in the USA
on for Rabbids® Invasion TV Series
ing entertainment brands for children
early August, with international territories
and families, and Ubisoft is thrilled to be
later this year
Based on the Popular and Hilarious Video
partnering with Nickelodeon to deliver
- Toy and apparel licenses will be avail-
Game and Viral Videos, The Series Will Pre-
unique television programming to its view-
able in-store from March/April 2014
miere on Nickelodeon Channels World-
ers,” said Jean-Julien Baronnet, chief ex-
wide in 2013
ecutive officer of Ubisoft Motion Pictures.
For more information please contact:
“As the world’s most recognised enter-
Karen Van Arcken
Ubisoft® have announced a licensing
tainment brand for children and families,
Business Development Director
agreement with Nickelodeon to bring a
Nickelodeon is the perfect vehicle to
Phone: +61 2 8587 1804
new television series based on Ubisoft’s
share the zany Rabbids characters and
Email: karen.vanarcken@ubisoft.com
world-renowned Rabbids® brand to au-
their crazy adventures with television audi-
diences around the world. As part of the
ences around the globe. This partnership
deal, Nickelodeon has secured global
represents a major milestone in Ubisoft’s
broadcast rights (excluding France) for 78
strategy to expand its brands to new me-
seven-minute, full CG episodes to be pro-
dia, thereby attracting new audiences to
duced by Ubisoft, which Nickelodeon will
its games.”
package and air as 26 half-hour episodes
Top rating TV show for children in Australia, screening 4 times daily on ABC-TV Over 2 million downloads per month on ABC iView No. 1 best-selling children’s DVD franchise • Fastest growing pre-school toy brand Over 100,000 fans attending Peppa live events and appearances Over 30 licensing partners on board • Product range at all leading Australian retailers Highly anticipated West-End theatrical puppet show touring Australia, including the Sydney Opera House!
PeppaPig.com/AU Peppa Pig © Astley Baker Davies Ltd / Entertainment One UK Limited 2003.
For further information, contact Kerryn McCormack Senior Account Manager - Merchantwise.
across its channels worldwide (excluding France) beginning later this year.
Rabbids Fast Facts
Created by Ubisoft’s French studios in
- The Rabbids were originally created as
2006, the wacky, zany Rabbids have won
a nemesis to iconic Ubisoft Chracter, Ray-
admirers around the globe with their hilari-
man in 2006, however they became so
ous and silly video games and viral videos
popular that they ended up in their own
that have attracted more than 60 million
game in 2008/2009
views on YouTube and 1 million Facebook
- Ubisoft Motion Pictures was set up 2 years
likes. Ubisoft Motion Pictures will work with
ago, and Rabbids is one of five TV and
Ubisoft’s French studios to create a tel-
movie deals they are working on
evision series every bit as hilarious, unex-
- There are over 100 licensees worldwide
pected and preposterous as the Rabbids
- 14.5 million games have been sold world-
games that fans already know and love.
wide and 650k in Australia
P (+613) 9520 1010 E kerryn@merchantwise.com www.merchantwise.com
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DREAMWORKS BUGG TOYS & LICENSING CATCHES UP WITH BRIAN SCHWARTZ, THE NEW HEAD OF THE AMERICAS AND AUSTRALIA AT DREAMWORKS ANIMATION
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about the franchise potential for this property. Here in Australia, we includhave a comprehensive licensing program with local partners includ ing Mattel, Hunter Leisure, WOW Licensing, Five Mile Press, Showtime Attractions and more. The characters and racing elements in the film lend themselves perfectly to product and we will be keeping the momentum going with an original animated series: Turbo F.A.S.T. on Netflix. For those territories that do not have Netflix, including Australia, the TV series will be distributed via pay and free-to-air linear channels. For us, 2014 will certainly be the year of the dragon. We have made an on-going, long-term commitment to the How to Train Your Dragon franchise and will be delivering a steady stream of content and merchandise year-round. DreamWorks’ Dragons: Riders of Berk currently airs on Cartoon Network here in Australia and is doing phenomenally well. The show will launch on ABC in September 2013 and will be followed by the second season, DreamWorks’ Dragons: Defenders of Berk, later this year. Following the TV series, we have How to Train Your Dragon 2 in July 2014, the third season of the TV series in 2015 and the culmination of the film trilogy, How to Train Your Dragon 3, in 2016. 4. DreamWorks acquired Classic Media in July 2012 and there are more than 6100 hours of Classic Media’s animated and live TV shows, what properties are you focusing on in the short term? 1. Brian, we first met you at the Australian Toy Fair in March this year, how was the experience given this was your first visit to Australia?
DreamWorks Animation acquired an incredible portfolio from Classic Media, which includes more than 450 characters. We are in the process of examining the vast potential on a number of properties and
The Australian Toy Fair was a great experience and a true eye-opener
supercharging the IP for a new generation of fans. In the short term,
to the Australian market. I had the opportunity to meet with many
we’re especially focused on Mr. Peabody & Sherman, which we’re
licensees and retailers a-like and truly got a sense of how close-knit
releasing theatrically in early 2014. This is the property that kick-started
the licensing community is in Australia. Whilst DreamWorks Animation
the DreamWorks/Classic Media relationship and comes with excep-
has had plenty of success in terms of consumer products and retail
tional potential. Additionally, in Australia, we will focus on a number
support in Australia, we have only just scratched the surface. As we
of properties in the immediate term, including Where’s Wally, Post-
shift to a franchise and evergreen strategy, our goal next year is to
man Pat, Olivia, Noddy and Little Golden Books as we continue to
build and scale our consumer products programs. We want to ensure
develop our property plans.
licensee intro ×
our brands are top of mind to consumers and that our franchises live on-shelf at retail year-round. 2. We understand that there have been a number of structural changes at head office. Can you tell us a bit more about the new consumer products team being assembled at DreamWorks?
5. The Consumer Products event during the Las Vegas Licensing Expo was the talk of the fair and the future is looking very bright for DreamWorks. Are there any insights you would like to share with us? The Licensing Expo was DreamWorks Animation’s opportunity to
The goal with our new team structure is to build a strong foundation
communicate the new consumer products’ strategy to our global
for success with licensors, retailers and partners. Michael Francis was
partners. We’re moving beyond being just a movie studio to becom-
brought in to lead the charge as Chief Global Brand Officer. He is set-
ing a global family entertainment brand and we’ve redesigned our
ting the tone for our business and is tasked with bringing speed, strat-
strategy to integrate and win with both licensees and retailers on a
egy and clarity to the management of our franchises and brands. We
global scale. With recent acquisitions including Classic Media, Awe-
also brought in Michael Connolly as the new Global Head of Con-
somenessTV and an agreement with Netflix to produce an original
sumer Products. He has an incredible track record at Disney, Viacom
slate of branded content, DreamWorks Animation is the hub for fam-
and Wal-Mart and is currently building a fantastic team that has the
ily-friendly IP on a global scale. Here in Australia, we are re-working
collective brand experience to harness the studio’s growing intellec-
to maximise the potential of our licensing and retail partners to build
tual property (IP) at the retail level. Outside of key executive hires, we
comprehensive programs that engage with consumers on a daily ba-
have greatly expanded to our overall team in order to support our
sis. We couldn’t be more excited for what lies ahead in the coming
ever-expanding IP offerings. These hires are pivotal in the develop-
years.
ment and execution of our franchise strategy. For more information contact:
3. Can you tell us what the big focus is for the balance of 2013 and what is the most exciting property for 2014?
Gail Mitchell on +61 2 9439 5511 or email gail@fusionagency.com.au
Turbo is our upcoming release for 2013 and we are extremely excited
Vincent Jones on +61 2 9439 5511 or email vincent@fusionagency.com.au
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Peter Broadhurst on +61 2 9439 5511 or email peter@fusionagency.com.au
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Jasnor has a busy second half for 2013
Hootabelle finds her voice with the release
handy Wheelie Bag; perfect for overnight
with the launch of a number of strong new
of the Talking Hootabelle Interactive Plush
stays with the grandparents. For fun at
items from our key licensed kids brands, in-
who joins the best-selling Talking Hoot toy.
home, the Peppa Pig Poster Art Set con-
cluding In the Night Garden, Bananas in
Talking Hootabelle says six phrases chil-
taining two posters, 5 paint colours and a
Pyjamas, Boo – the World’s Cutest Dog,
dren will recognise from the show includ-
brush will keep fans of the show occupied
Giggle and Hoot, Peppa Pig and The
ing ‘Time to Twinklify!’, ‘It’s Owl Nap time’,
and encourage creativity.
World of Eric Carle to name a few.
and ‘Hootabellisimo!’
Rubies Deerfield brings the spirit of Disney
Girls will add a photo of themselves
well as enter the competition (proof of
Contact Details:
Princess dress-ups to life in the great ‘I am
dressed as their favourite Disney Princess
purchase required to be eligible).
In the Night Garden
Talking Hootabelle was recently award-
Jasnor
a Princess’ giveaway this Spring and Sum-
as well as a few words about which Prin-
Jasnor’s new range of In the Night Garden
ed the Australian Toy Association’s 2013
Phone: 1300 881 940
mer.
cess they are most like and why. Along
Disney Princess costumes purchased from
offers new super-soft plush and chunky
Pre-school Licensed Product of the Year;
Email: enquiry@jasnor.com
with this beautiful certificate and on spe-
Rubies Deerfield after 1 September and
Girls and their families identify with Disney
cially marked packs, girls and their fami-
before 24 December can include the
style plastic toys which are not only fun
recognised by key industry leaders for its
but also have valuable child develop-
strong appeal to the pre-school demo-
Princess differently. As with all girls, each
lies are invited to enter the great ‘I am
beautiful keepsake and the opportunity
mental benefits. From Water Squirters to
graphic, relevance and sales potential in
Disney Princess has her own character
a Princess’ giveaway. Rubies Deerfield is
to enter and win. We encourage all our
Mini Soft Toys and even interactive Talking
the Australian market.
traits: Cinderella is kind; Rapunzel passion-
giving away 5 ‘money can’t buy’ limited
valued retailers to get behind this pro-
ate; Ariel spirited; Sleeping Beauty grace-
edition Disney Princess costumes every
gram and provide this great opportunity
Plush, available in the recognisable char-
Website: www.jasnor.com.au
acters of Igglepiggle, Makka Pakka and
Peppa Pig
ful; and Snow White compassionate to
week between 26 August and 15 January.
for your customers to engage with the ‘I
Upsy Daisy, Jasnor’s range has something
The much-loved Peppa Pig has been a
name a few. The great Rubies Deerfield
And the kicker, on 15 January 2014 we will
am a Princess’ campaign this Spring and
for everyone. Stock has just landed and is
strong brand for Jasnor in 2013 with the
‘I am a Princess’ giveaway invites girls
draw the grand prize of an ‘all expenses
Summer. Get in touch to find out how we
sure to be a popular choice with parents
ever-popular Luggage and Activity Sta-
and their families to relate with a Princess
paid’ family trip for four to Disneyland in
can help you promote this fantastic op-
this Christmas.
tionery items.
individually via a beautiful personalised
Los Angeles.
portunity to your customers.
Details for entry are on all specially marked
Rubie’s Deerfield Pty. Ltd.
Disney Princess costumes. After purchase,
+61 3 9755 7739
keepsake included with every costume Giggle and Hoot
For fun and creativity on-the-go the handy
purchased.
Since her introduction in 2012, Hootabelle
Travel Colouring Set is a perfect resource
has become a very popular Owl Pal for
to keep preschoolers entertained when
From September 2013, Rubies Deerfield
families will be directed to the dedicated
sales@rubiesdeerfield.com.au
fans of the popular TV series! She has a
out and about. Compact yet versatile, lit-
will give away a beautiful personalised
Rubies Deerfield ‘I am a Princess’ website
5-7 Corporate Ave, Rowville VIC 3178
very important job making all the stars
tle Peppa Pig fans will keep themselves
Disney Princess certificate with every Dis-
at
www.rubiesdeerfield.com.au
twinkle in the land of Giggle and Hoot
occupied creating their own masterpiec-
ney Princess costume purchased via sup-
princess, where they can immerse them-
ready for Hoot’s Night Watch.
es! Also great for travel adventures is the
ported retailers.
selves in the world of Disney Princess as
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FIND WHAT YOU WANT FOR MORE INFORMATION ON LIMA AUSTRALIA, PLEASE CONTACT: Tony Bugg, Managing Director Bugg Marketing Solutions +61 3 9769 3963 +61 418 321 837 tony@buggsolutions.com.au