SuPeR CuTe SuPeR FiErCe! TM & © Cartoon Network. (s16)
2016
NOTHING BEATS HAVING A POWERFUL BRAND BEHIND YOU. Cartoon Network is the number one kids’ channel in Australia for kids aged 5-12*, and offers the best in original animated content including the multiaward winning global hits Adventure Time, Regular Show, The Amazing World of Gumball and new the comedy, We Bare Bears. Cartoon Network is a 360° brand experience that guarantees to entertain and animate boys and girls – on any screen and at any time. The best adventure, action and above all, great comedy, is always delivered in a fun, surprising and uniquely animated way. Cartoon Network is not only the best place for cartoons, it is the ultimate destination for kids!
Source: *OzTAM National STV, overnights. STV Kids 5-12. 0600-2359. Category Share % Jan – Dec 2015.
ANYTHING IS POSSIBLE WITH FRIENDS LIKE US BEHIND YOU A message from Melissa Tinker, Vice President – Cartoon Network Enterprises Asia Pacific Hello and greetings from your friends at Cartoon Network Australia. These next few months are going to be huge for both our partners and our growing fanbase of engaged kids and families right across the country. Leading the charge is our perennial powerhouse-brand, Adventure Time, two all-new “reimagined” series – The Powerpuff Girls and Ben 10 – and the latest addition to our portfolio of award-winning comedies, We Bare Bears. At this tipping point, I’m proud to say that Cartoon Network couldn’t be in a stronger position. The network continues to be a ratings’ leader in Australia, with app downloads, game plays and video streams also at an all-time high. Our brands have never looked so good – and in so many places – and our licensing partners are taking notice. Cartoon Network’s slate of original animation and creative IP connect with audiences in a way that’s truly unique, opening new doors within the licensing space. The following pages will give you the inside scoop into our latest and greatest news. As always, my colleagues and I in the Cartoon Network Enterprises are also always available to provide even more information on any of brands.
Melissa
For more information regarding licensing opportunities please contact Rebecca Banfield at Haven Licensing. rbanfield@havenlic.com.au, or 02 9357 9888
The city of Townsville is a beautiful, bustling metropolis, but don’t be fooled! Evil is always afoot. Only Blossom, Bubbles and Buttercup - three little girls with extraordinary super powers - can keep the bad guys at bay. Juggling school, homework and a regular parade of villains is daunting, but The Powerpuff Girls are up to the task. Together, they show the citizens of Townsville what it really means to save the world before bedtime. The POW Factor • Global series premiere April 2016 • 3 Seasons confirmed with commitment through 2019 • Total of 120-episodes from Cartoon Network studios (and counting) • 3 on-air specials per year • Longform special in development • Long-range story arc planning to allow merchandise tie-in • Multi-platform content roll out • Primary target audience Kids 6-11, secondary Girls 6-11 • Multi-million $$ marketing campaign Original ambassadors of Girl Power! • Launched 6 Seasons in 1998 • US$2.5 billion in retail sales • Winner of Two Emmy Awards
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Photographer: Donato Sardella/Getty Images for Turner
EMPOWERED!
Blossom, Bub bles and Buttercup are relatable female superheroes for young girls .
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Iconic brand look enables girls of all ages to expres s girl power in a uniquely fashionable way.
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Consumer product target audience: • Primary: Girls 4-8 • Secondary: Girls 6-11, Teens and Young women
Growing roster of global partners! • Spinmaster appointed as Global master Toy • The Powerpuff Girls x Jeremy Scott - Collaboration with fashion Moschino for a spring 2016 Collection US Consumer products roll out from Q4 2016 • US Toy launch Q4 2016 – Confirmed toy placement across all top accounts • Girl’s specialty apparel and accessories – Q2 2016 • Dress Up/Role Play - Q4 2016 • Publishing - Q4 2016 • QSR Promotion - Q4 2016 ANZ Consumer products roll out • Toy launch – Q1 2017 • Publishing – Q1 2017 • Girls apparel program from Q2 2017 • Bedding and Homewares – Q4 2017 • Back to school – Q4 2017
TM & © Cartoon Network. (s16)
Finn, the human boy with the awesome hat, and Jake, the wise and very yellow dog, are close friends in the Land of Ooo. Adventure Time follows these characters as they embark on a series of bizarre and hilarious escapades. So whether it’s an ice king kidnapping a princess or ninjas stealing diamonds from an old man, one thing is certain - it’s adventure time! Finn-onemal Facts! • Series premiered in April 2011 • Core audience: Kids 6-11 • Total of 240 episodes, with commitment through 2018 • Season 7 new episodes in 2016 with 5 on-air specials • Winner of 4 Prime time Emmy awards • Prime time free-to-air exposure – 6:30pm weekdays on Go! WE’RE #1, WE’RE #1 • Leading show with boys of all ages • 2.4M Total people reached in 2015 on Cartoon Network • #1 out of 10 Kids channels for kids 5-9 on Cartoon Network • #1 out of 10 Kids channels for Males 13-17 on Cartoon Network 2016 Key tent pole events: • Marceline “Stakes” 8-part Mini-series • First Stop motion special • The Music Hole – Musical special • Card Wars special – Multi platform event with cross-category consumer products tie-in • Fionna & Cake Special
17M+ Likes Source: OzTAM (National STV). Overnights. Program Analysis ( all transmission) : Average Ratings vs. Competitors. 2015 (All Time). OzTAM (National STV). Overnights. Cume Reach (1 min). Total People. 2015 (All Day) Facebook (as of 27th Jan 2016)
Adventure Time is as signature Cartoon Network brand that successfully spans platforms and generations of consumers. With a broad age stretch, products are designed for two distinct age groups, meeting different needs for each. KIDS 7-12 Adventure Time products represent the badge of the hero on his or her path to being righteous,
YOUNG ADULTS 16+ Adventure Time products are a badge of personal expression and confidence in their uniqueness
100+ Global licensed partners Multi-channel retail placement worldwide with support across multiple categories The world’s first Adventure Time-branded plane took off in 2015 in Thailand, featuring fully-branded exteriors and interiors (even a Jake sick-bag!) Global fashion partnerships! • H&M • Dr. Martens – Second seasonal collection of boots for Adults and Children Q1 2016 • Desigual - Upcoming global fashion line launch Q1 2016 4 Years of continued growth and expansion in Australia! • McDonalds Promotion April 2016, following a successful 2015 promotion • Over 200k units sold on Home Video to date • 15 titles launched in 2015, 17 planned for 2016 • #2 Carnival show bag in 2015 • 50,000 Funko Pop! Vinyls sold in 2015 • Adventure Time Live! Fanfest Tour launching in 2016
Two best friends, a blue jay named Mordecai and a raccoon named Rigby, try to turn their regular, boring job as groundskeepers at a park into exciting adventures. Trying to entertain themselves by any means, and usually leading to a mess they’ve created, the two are joined by a hot-tempered gumball machine named Benson, a yeti named Skips, an English gentleman with a lollipopshaped head named Pops, an overweight green man named Muscle Man, and High-Five Ghost, a ghost with a hand extending from the top of his head. Slacker Facts: • Premiered on Cartoon Network April 2012 • 192 episodes aired to date • 240 episodes with Season 8 greenlit • Prime time free-to-air exposure – 6pm weekdays on Go! • 2012 Emmy winner; nominated in 2013, 2014 and 2015 Not so Regular stats: • Regular Show reached 2.2M viewers in 2015 • #1 for Kids 5-9 • #1 Males 13-17 • Regular Show movie ranked #1 across all kids channels among Kids 5-12 • Regular Show reached more girls in 2015 – YOY increase among Girls 5-12 and Girls 5-9 Core Audience: • Primary: Boys 6-11 • Secondary: Boys 9-14 Consumer product highlights: • Kmart Boys program launched in 2015, continued support in 2016 • Jay Jays teen program • 12 publishing titles launched in 2015 • Skateboard collaboration with Fisherman Skateboards
6M+ Source: OzTAM (National STV). Overnights. Cume Reach (1 min). Total People. 2015 (All Day) OzTAM (National STV). Overnights. Cume Reach (1 min). Total People. 2015 & 2014 (All Day) OzTAM (National STV). Overnights. Program Analysis (all transmission) : Average Ratings vs. Competitors. 2015 (All Time). Facebook (as of 19th Jan 2016)
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Cartoon Network’s We Bare Bears is a new animated comedy about three brothers trying to fit in and make friends...which can be kinda hard to do when you’re a bear. Grizzly is the oldest bear, and leads his brothers with bounds of optimism, which only turn out disastrous some of the time. Panda, the middle child, is a hopeless romantic. Ice Bear is the youngest brother with a wild card personality. The Bears are fairly savvy about the modern world: they’re masters of the selfie, fans of food trucks, and chasers of internet fame. But they still have a lot to learn about the trendy residents that surround their humble Bay Area cave. Whatever the situation, it’s obvious that being a bear in the modern world is not easy. BEAR FACTS: • Launched on Cartoon Network in November 2015 • 3 seasons greenlit • Total of 78 episodes in production In 2015, We Bare Bears episodes on Cartoon Network rated #1 among Kids 5-12 and Boys 5-12 Core show elements • Iconic three-bear stack • Core comedy with heart • Bears trying to fit into the human world • Social media components Consumer Products Target • Primary: Kids 6-11 • Secondary: Teens & Tweens Source: OzTAM (National STV). Overnights. Program Analysis (all transmission) : Average Ratings vs. Competitors. 2015 (All Time). Facebook (as of 29 February 2016)
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