5 Questions We Asked A St Albans Business

5 Questions We Asked A

St Albans Business

We caught up with Gavin Wybrow of The Brandit to fi nd out why he started his own business and what “fl oats his boat” in the world of graphic design

Gav, we hear you’ve been a graphic designer for over 36 years?

Yep, wow that sounds insane when you say that! Yep, I’ve loved graphics since I studied at Watford College. I come from a very creative family - my Dad is a retired graphic artist and worked with the likes of the Hilton Hotel, Lentheric and Pears Soap. My brothers are both in the printing industry, my niece is a graphic designer too and my cousin teaches art - so I guess it’s in the blood.

What do you love most about your “job”?

I have to confess that I love creating logos, branding and creative concepts - working with clients to understand what they want to achieve, and helping them to do just that through simple, yet effective, visual communications. I also love the fact that I work with a diverse range of clients - so it never gets monotonous.

What made you start The Brandit?

Having worked with my wife, Sue Wybrow, on the creation of St. Albans Businesses branding, which became The Businesses Community St. Albans, Popdance and Dance News Worldwide, I knew that many start up businesses could not afford a lot of marketing agency’s fees.

THE

Businesses

COMMUNITY

I wanted to give all sizes of businesses the opportunity to present themselves in a professional way and to create the look and feel that interpreted what they offered and the solutions they gave to their clients. The Brandit works with lots of different sized businesses - from start ups to large corporates - and the journey is the same in terms of working together to create the perfect logo or communications for that company.

So what do you like to do when you are not designing?

Ooh I’m partial to a local public house, The Lower Red Lion, being one of them. We are very lucky to have such an amazing selection of pubs in St. Albans.

I also love my 1958 Vespa Scooter - it’s great to get the wind in my hair every now and then (which is very diffi cult as I have no hair and wear a scooter helmet)!

So, being a graphic designer, what famous brands do you like that are out there?

And I love spending time with my gorgeous family (Sue told me to write that)

I really like Levi - the red tag, the simplicity of it, the fact that it’s grown to be a huge brand internationally. I like to keep things simple.