Inform Magazine - Issue 7 - November 2021

Page 24

Top Sustainability Tip Nevina who runs Peekaboo Studios in St Albans, specialises in high-end maternity and newborn photography. After running her business for 10 years and, just days ago, achieving title of Child & Family Portrait Photographer of The Year 2021, she has always had a vision for running a sustainable business but never knew where to start. Nevina admitted that not being able to work for the best part of a year as a ‘non essential’ business, during the pandemic, gave her the time she needed to research the changes that she could make in her business in order to make a significant impact on Climate Emergency. This is something that has always been close to her heart.

St Albans Photographer pledges to plant 25 trees for every baby she photographs to offset carbon footprint Local businesswoman, Nevina Holland, has been working closely with Ecologi, the leading Climate Action organisation in the UK, to make her small business more sustainable. Her goal, moving forward, is to help tackle the huge issue of Climate Change and she urges many other local businesses to follow in her footsteps using similar ideas that work for them or by simply signing up to Ecologi themselves. As a starting point, she took part in St Albans’ very own Sustainability Festival in May 2021.

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Through the funding from Peekaboo Studios, Ecologi will help the small business offset its carbon footprint by planting 25 new trees in Madagascar, Mozambique and Nicaragua every time she photographs a newborn. Nevina will name the mini forest of trees that she plants after the family of the baby that she shoots. That family will then be able to track the progress of their trees throughout their lives and even visit the trees if they wanted to!! Ecologi also funds other climate projects around the world. So far, Peekaboo Studios has already helped to turn waste into biogas in Thailand and produce fuel efficient stoves in Honduras. Dennis Hettema, Head of Sales at Ecologi Head Quarters says, “We are absolutely delighted to be working with Nevina and look forward to the impact we will be making together.


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