BRAND STYLE GUIDE P R E S E N T E D BY: T H E B U Z Z B R A N D
BRAND MANUAL
THE COLLECTIVE T H E C O L L E C T I V E K I T C H E N S A N D C O C K TA I L S I S THE FIRST FOOD HALL OF ITS KIND IN OKLAHOMA CIT Y OFFERING SEVERAL DIFFERENT CULINARY
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CO N C E P T S U N D E R O N E R O O F.
GUIDELINES
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After all the hard work put into creating a cohesive brand design, we want to make sure it stays that way when it heads out into the world. Following these guidelines will ensure the brand elements are used in a away that upholds the aesthetic standards and keeps our brand looking
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professional and consistent.
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Brand
Logo
Color
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Type
Media
Assets
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1.0
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and clean. It is comprised of simple lines, both sharp and round, as well as a black and white color palette.
BRAND
The Collective brand is modern, minimal
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2.0
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LOGO
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ICON
The Collective has both a main logo as well as an icon. Both can be used to represent the brand in ether black or white, recommendations follow.
LOGO
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If either brand element is used in black, it should always be used over a white background, or light photo.
LOGO + ICON
If either brand element is used in white, it should always be used over a black background, or dark photo.
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3.0
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COLOR
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Pantone White
RGB 239 240 241 HEX/HTML EFF0F1
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CMYK VALUES 0
Pantone Black RGB 45 41 38 HEX/HTML 2D2926 CMYK 63 62 59 94
COLOR
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4.0
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TYPOGRAPHY
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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1234567890
Fonts from the logo should only appear in the logo, and never in any other fonts throughout the brand. Using the fonts from the logo outside of the logo itself will dilute the design of the logo and take away focus from the aesthetic.
MONTSERRAT - HEADINGS Montserrat can be used as both a heading and body font. When used as a heading it should be used in all caps.
Classif ication Sans Serif
TYPE
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ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
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1234567890
Fonts from the logo should only appear in the logo, and never in any other fonts throughout the brand. Using the fonts from the logo outside of the logo itself will dilute the design of the logo and take away focus from the aesthetic.
Montserrat - Body When Montserrat is used as the body font, it should be used in normal case. Classif ication Sans Serif
TYPE
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5.0
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MEDIA
WEB
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Website Design
The design of the website should be clean and minimal. It should include on brand photogrpahy that evokes a bold feeling. There should be minimal wording on the home page. The user should be able to navigate mostly through the experience of photography paired with few words. Clean lines can be used in the design of the website to portray a modern vibe. Photography and video should be the main brand elements that creates the users experience with The Collective brand online.
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231 Main Street
Aquatur sunt,
OKC, OK
Aquatat ipsam aut laboreperume perovitem et labo. Epe con nihilla cessimus et pa nonsed eostisq uidusdaes eosandae re pro volorer epers Temporrum nusa adistrum dic te dendis mo magnihi llabo. Ut est perum quod voluptus ant harcipi cipidebisto dolupta tinciur? Aeseque aut quatur? Us quis taturer sperum sime pre pliquatur? Giae velitis autae conse santur accuptatur sinus, torerum faccus venim voluptas quas millaut et, cuptaqui adi cus, cullore perunt maximusam et et lignihi liquunt. it expello riatemost maximost ullendu ciuntur emperna tureperum dolent volorem lati utatur autaten Dis eseque aut quatur? Us quis taturer sperum sime pre pliquatur? Giae velitis autae conse santur accuptatur sinus, torerum faccus venim voluptas quas millaut et, cuptaqui adi cus, cullore perunt maximusam et et lignihi liquunt.
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The Collective Team
Letterhead
The icon is best used for letterhead design. To make the letterhead unique, a black backed paper is recommended. USA Letterhead size is typically 8.5 x 11 inches.
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Business card design should be in brand colors and brand fonts. Both logos can be used. A soft touch finish is recommended
FIRST AND LAST NAME Title
405.123.3456 info@thecollectiveokc.com www.thecollectiveokc.com
USA
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The standard dimensions of a printed business card are 3.5 x 2Â inches
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Tote or To Go Bag
The icon is best used for a tote or to go bag. It is recommended that all bags should be branded with The Collective branding, not the individual kitchen.
ELEMENTS
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T—shirt All staff should be branded with Collective clothing. Either logo can be used. Black is recommended for the base color of the piece of clothing.
Shoes If shoes are being branded, a white shoe is recommended with the black variation of the icon.
White Shoes Single color silkscreen print logo front and back
CLOTHING
Black T–Shirt
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Hat
The icon is best used for hat design.
and red vresions with applique
CLOTHING
5 Panel Baseball Cap in white/black
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Vehicle wrapping can be done in either color palette. The full logo is recommended for this use.
Black Version
White Version
TRUCK
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ASSETS
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Photography and illustrations are powerful and emotive tools that express our values just as strongly as colors and typefaces. You need to use your judgment and discretion. In particular, avoid clipart or any other prefabricated images from the internet. These suggest a lack of effort and imagination, and can risk looking like a crude ‘cut and paste’, rather than careful selection. The quality of such images should be high resolution and styled. Colors should be saturated and
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evoke a dark and moody feeling.
IMAGE
The Buzz Brand Bri Ramos briana@thebuzzbrand.com www.thebuzzbrand.com