The ceo magazine (august 2016) cloud special 2

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Vol.2, Issue 2

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August 2016

25 Fastest Growing

Cloud Services Companies in India 2016

Inspirria Cloudtech : The new age cloud solution Mr. Biswas Nair Founder & Managing Director Inspirria Cloudtech

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A

ffording Cloud Service is no longer a sky-touching matter for startups. The service saves time, money and enables users to focus on their present business. But challenges are also increasing in this area. "As vendors provide cloud storage services to the user through network, typically on internet; this gives rise to various security and privacy concerns to user regarding their data," writes Cyber Forensic Expert Dr. N.Kala Baskar. The detailed article is carried in this issue.

As cover story, this issue explores the services offered by Inspirria Cloudtech that has an impeccable track record of professional success in Cloud related services. Inspirria Cloudtech is a venture of Inspirria Group, a Technology Advisory and Consulting company.

Counting more than four hundred successful Cloud implementations, their employees bring unrivaled rich 12 years plus experience in Cloud execution models through strategy, implementation & consulting capabilities. This issue also presents some other cloud service companies including ATMECS, CRMNEXT, Mindlogics and Virtual Employee.

With their diverse set of in-house skillset, CRMNEXT provides its services via two business arms- service for Individual and Enterprises. This Noida based enterprise has hundreds of satisfied clients averaging thousands of unique users. Headquatered in Bangalore, Mindlogicx has already engulfed Indian market in the particular domain within a very short span of time. Mindlogicx's best thinking and in-house practices help clients grow, which is tailored for each manager's specific requirements. Because of their unique products and scalable services, topmost universities and School Education Boards of the country have beome Mindlogicx's partner of choice.

This issue will narrate journey of ATMECS and how seasoned entrepreneur Ravi Velagapudi generated an idea to deliver unique cloud services. In the past, he successfully built large software services company Innova Solutions, which was successfully acquired by Ness Technologies, a Nasdaq listed company from Israel. Prior to that, his another venture Rofous Inc got acquired by Goldman Sachs, a NEA invested company. This issue also carries a story on VirtualEmployee that offers an entire offshore office to a client anywhere in the world. The SEZ-approved company is embracing other areas of outsourcing and entering into other technologies like the cloud services.

Content

10 6-9

Data Security in the cloud

Cover Story Inspirria Cloudtech : The new age cloud 10-14 solution With VirtualEmployee clients can open their 16-17 own offshore office in India at Zero Cost plans to enter into Cloud Services 18-19

How Cloud can help Start-Ups ?

Mindlogicx to unveil mCloud to address global 20-21 markets 25 Fastest Gr owing Cloud Ser vices 22-24 Companies in India

Cover Story

Mr. Biswas Nair Founder & Managing Director Inspirria Cloudtech

We transform an Idea into a Product, reveals 26-27 Ravi Velagapudi, CEO of ATMECS CRMNEXT runs lar ges t Digit al-CRM 28-29 implementations in Asian Banking Sector Rishikesh: A place to visit season

in up-coming 30-31 Narinder Mahil Founder, VirtualEmployee

A man with dreams and self belief

32-33

IBEE Hosting diversifies services by launching 36-37 Virtual Private Servers , Servers.com Best in Class Proactive support services HOW ENTREPRENEURS PLAY A VITAL ROLE IN DIFFERENT SECTIONS OF SOCIETY

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Ravi Velagapudi CEO, ATMECS

Data Security in the cloud

By Dr.N.Kala Baskar, Cyber Forensic Expert

C

loud Computing is a term, which involves virtualization, distributed computing, networking and web-services. A Cloud computing system consists of three major components such as clients, data center, and distributed servers. It is a way of offering services to users by allowing them to tap into a massive pool of shared computing resources such as servers, storage and network. Clients are the End-Users which generally fall into three categories mobile, thin and thick. Clients system only displays the information. Clients are the end-users usually fall into three categories namely mobile, thin and thick. Thin clients do not have any computation work, all processing are done at the server end and also they don't have any internal memory. In thick clients browsers such as internet explorer, Mozilla Firefox, or Google chrome are used to accommodate systems, associated components such as telecommunication, distributed servers hosting varied applications. Cloud offers virtualization technique. User can use services by simply plug into the cloud and pay only for what he uses. All these features made a cloud computing very advantageous and demanding. But the data privacy is a key security problem in cloud computing which comprises of data integrity, data confidentiality and user privacy specific concerns. Most of the persons do not prefer cloud to store their data as they are having a fear of losing the privacy of their confidential data. This paper introduces some cloud computing data security problem and its strategy to solve them which also satisfies the user regarding their data. Cloud computing has four different delivery models according to NIST (1): (i) Private Cloud in which cloud services are provided solely for an organization and are managed by the organization or a third party. These services may exist off-site. (ii) Public Cloud in which cloud services are available to the public and owned by an organization selling the cloud services, for example, Amazon cloud service. (iii) Community cloud in which cloud services are shared by several organizations for supporting a specific community that has shared concerns (e.g., mission, security requirements, policy, and compliance considerations). These services may be managed by the organizations or a third party and may exist offsite. A

special case of community cloud is the Government or G-Cloud. This type of cloud computing is provided by one or more agencies (service provider role), for use by all, or most, government agencies (user role). (iv) Hybrid Cloud which is a composition of different cloud computing infrastructure (public, private or community). An example for hybrid cloud is the data stored in private cloud of a travel agency that is manipulated by a program running in the public cloud.

Data Security in Cloud: As vendors provide cloud storage services to the user through network, typically on internet. This gives rise to various security and privacy (2) concerns to user regarding their data. These concerns comprises of, 1. Access Issues Threat of accessing sensitive information of the user is very high in the cloud. There are more chances of data leakage from the system in cloud environment. Cloud accounts and sensitive data stored in cloud system may be Hacked and Malicious intruders thereby pilfering data. Confidential information and data may be modified in unauthorized way. Privacy of the data is endangered because of the above reasons. Deployment of the cloud centre in different countries and the data can be stored in different cloud node in different location.

There exists different law in different countries, so the security management can be at risk.

2. Lack of User Control Service implementation is usually hidden in cloud environment. The hidden services include implementation, technology and management. Lack of information regarding the location of data is provided.

Servers are processing data, the networks that are transmitting the data, the reason being flexibility and scalability, of cloud environment. The cloud users are not sure about security of data and privacy of data that are stored and operated in the cloud. When compared with conventional computers owned by individuals or servers owned organizations have more control over India

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their data including who can access what kind of data.

Whereas in a cloud user has no control over the data stored on a cloud server is does not provide the opportunity. Only the cloud service provide is responsible for control of the data storage while processing the data. All depends on service level which is a legal document.

3. Lack of Trust Auditing is an important mechanism to monitor the transaction both inbound and outbound. However, Cloud Service Provider does not provide any audit mechanism to monitor their internal transactions which assure the users regarding their data security. It is difficult to ensure that the data is secure without any proof. Lack of trust in the cloud fails when it comes to trust between user and service provider. Cloud is fail in making a trust between user and provider. This is the main reason as to why various organizations and peoples are skeptical in adopting and migrating to cloud. Cloud has mobile and vibrant nature due to which there is no clear aspect that who is legally responsible to ensure privacy of sensitive data put by user on cloud.

This also causes lack of trust in cloud. Improved legal protection is required when adapting to Cloud computing services.

4. Encryption One of the solutions offered by the cloud service providers is encryption. However, it is not a absolute solution to securing the data. Cloud computing storage is principally correlated to storage of data, isolation, storage space, recovery of data and long term survivability. Customer privacy information could be obtained by unscrupulous business. Once the data is stored in the cloud, the control of the data is transferred to the hands of cloud computing providers. Some unscrupulous businesses can get the customer privacy information by unfair means. Customers do not understand internal processes of the cloud computing and location of storage information. Cloud computing services provided for customers are difficult to achieve full transparency. Customers do not understand internal processes of cloud computing and data storage location information. Customers should have the precise information and right to supervise and audit of cloud computing services in order to fully ensure the security of customer data. Encryption is the best option for securing data in transit as well. In addition, authentication and integrity protection mechanisms ensure that data only goes where the customer wants it to go and it is not modified in transit.

5. Legal and regulatory issues are extremely important in cloud computing that have security implications. To verify that a cloud provider has strong policies and practices that address legal and regulatory issues, each customer must have its legal and regulatory experts inspect cloud provider's policies and practices to ensure their adequacy. The issues to be considered in this regard include data security and export, compliance, auditing, data retention and destruction, and legal discovery. In the areas of data retention and deletion, trusted storage and trusted platform module access techniques can play a key role in limiting access to sensitive and critical data.

6. Other areas for security concerns in cloud computing: (1) data at rest, (2) data in transit, (3) authentication, (4) separation between customers, (5) cloud legal and regulatory issues and (6) incident response.

THREATS IN CLOUD COMPUTING The Cloud Security Alliance did a research on the threats facing cloud computing and it identified the flowing major threats: § Failures in Provider Security § Attacks by Other Customers § Availability and Reliability Issues § Legal and Regulatory Issues § Perimeter Security Model Broken § Integrating Provider and Customer Security Systems § Abuse and Nefarious Use of Cloud Computing § Insecure Application Programming Interfaces § Malicious Insiders § Shared Technology Vulnerabilities § Data Loss/Leakage § Account, Service & Traffic Hijacking § Unknown Risk Profile SOLUTION OF SECURITY ISSUES Finding Key Cloud Provider First solution is of finding the right cloud provider.

Different vendors have different cloud IT security and data management. A cloud vendor should be well established, experienced, standards and regulation.

Ensure vendor lockout.

Clear Contract Contract with cloud vendor should be clear. So if cloud vendor closes before contract, enterprise can claim.

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Recovery Facilities Cloud vendors should provide very good recovery facilities. So, if data are fragmented or lost due to certain issues, they can be recovered and continuity of data can be managed.

Better Enterprise Infrastructure Enterprise must have infrastructure which facilitates installation and configuration of hardware components such as firewalls, routers, servers, proxy servers and software such as operating system, thin clients, etc. Also should have infrastructure which prevents from cyber attacks.

Use of Data Encryption for security purpose Developers should develop the application which provides encrypted data for security. So additional security from enterprise is not required and all security burdens are placed on cloud vendor.

CLOUD COMPUTATION IMPLEMENTATION GUIDELINES 1. Steps to Cloud Security a. Proper understanding of the cloud by realizing how the cloud's uniquely loose structure affects the security of data sent into it. b. Transparency by making sure that the cloud provider can supply detailed information on its security architecture and is willing to accept regular security audit should be demanded. c. Internal Security by making sure that the cloud provider's internal security technologies and practices including firewalls and user access controls are very strong and can mesh very well with the cloud security measures be reinforced. d. Consider the Legal Implications by knowing how the lawsandregulationswillaffectwhatyousendintothecloud. e. Constantly monitoring any development or changes in the cloud technologies and practices that may impact the security of individual or organizational.

2. Information Security Principles § CIA (Confidentiality, Integrity, Availability) Triad of Information security be taken care off.

§ Confidentiality-Prevent unauthorized disclosure § Integrity-Preserve information integrity § Availability-Ensure information is available when needed Data Segregation Find out what is done to segregate or isolate the data, and proof that encryption schemes are deployed and are effective assured.

Disaster Recovery Verification Verify the restoration policy of data and service and evaluate the duration of recovery of complete data during the strike of disaster.

Disaster Recovery A contractual commitment to support specific types of investigations, such as the research involved in the discovery phase of a lawsuit be agreed upon, and support such activities in the past of the service provider should be verified. Assuming the support will only lead to risk.

Long-term Viability Process of recovering data in case the vendor fails to provide service must be assured. Agreement should be signed to recover the format that could easily be imported into a replacement application.

ISSUES TO CLARIFY BEFORE ADOPTING CLOUD COMPUTING User Access.

Information on the hiring and oversight of privileged administrators and the controls over their access to information must be made available to the users. Major Companies should demand and enforce their own hiring criteria for personnel that will Operate their cloud computing environments.

Regulatory Compliance Make sure your provider is willing to submit to external Audits and security certifications.

Data location Enterprises should require that the cloud computing provider store and process data in specific jurisdictions and should obey the privacy rules of those Jurisdictions.

List of cloud security threats(3) Threats

Description

Confidentiality Insider user t hreats: •Malicious cloud provider user •Malicious cloud customer user •Malicio us third party user (Supporting either the cloud provider or customer organizations)

The threat of insiders accessing customer data heldwithin the cloud is greater as each of the deliverymodels can introduce the need for multiple internalusers: SaaS – cloud customer and provider administrators PaaS - application developers and test enviro nment managers IaaS - third party platform consultants India

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External attacker threats: •Remote software attack of cloud infrastructure •Remote software attack of cloud applications •Remote hardware attack against the cloud •Remote software and hardware attack against cloud user organizations’ endpoint software and hardware •Social engineering of cloud provider users, and cloud customer users.

The threat from external attackers may be perceivedto apply more to public Int ernet facing clouds, however all types of cloud delivery models are affected by external attackers, particularly in private clouds where user endpoints can be targeted. Cloud providers with large data stores holding credit card details,personal information and sensitive government or intellectual property, will be subjected to attacks from groups, with significant resources,attempting to retrieve data. This includes the threat of hardware attack, social engineering and supply chainattacks by dedicated attack ers.

Data leakage: •Failure of security access rights across multiple domains •Failure of electronic and physical transport systems for cloud data and backups

A threat from widespread data leakage amongstmany, potentially competitor organizations, using thesame cloud provider could be caused by human error or faulty hardware that will lead to informationcompromise.

Integrity Data segregation: •Incorrectly d efined security perimeters •Incorrect configuration of virtual machines and hypervisors

The integrity of data within complex cloud hosting environments such as SaaS configured to sharecomputing resource amongst customers could provide a threat against d ata integrity if system resources are effectively segregated.

User access: •Poor identity and access management procedures

Implementation of poor access control procedures creates many threat opportunities, for example thatdisgruntled ex -employees of cloud provider organizations maintain remote access to administer customer cloud services, and can cause intentional damage to t heirdata sources.

The threat of impact of data quality is increased as cloud providers host many customers’ data. The introduction of a faulty or misconfigured componentrequired by another cloud user could potentially impact the integrity of data for other cloud users shari ng infrastructure.

Data quality: • Introduction of faulty application or infrastructure components

Availability Change management: • Customer penetration testing impacting other cloud customers • Infrastructure changes upon cloud provider, customer and third party systems impacting cloud customers

As the cloud provider has increasing responsibility for change management within all cloud delivery models, there is a threat that changes could introduce negative effects. These could be caused by software or hardware changes to existing cloud services.

Denial of service threat: • Network bandwidth distributed denial of service • Network DNS denial of service • Application and data denial of service

The threat of denial of service against available cloud computing resource is generally an external threat against public cloud services. However, the threat can impact all cloud service models as external and internal threat agents could introduce application or hardware components that cause a denial of service.

The threat of disruption to cloud services caused by physical access is different between large cloud service providers and their customers. These providers should be experienced in securing large data center facilities and have considered resilience among other availability strategies. There is a threat that cloud user infrastructure can be physically disrupted more easily whether by insiders or externally where less secure office environments or remote working is standard practice.

Physical disruption: • Disruption of cloud provider IT services through physical access • Disruption of cloud customer IT services through physical access • Disruption of third party WAN providers services

Exploiting weak recovery procedures: • Invocation of inadequate disaster recovery or business continuity processes

The threat of inadequate recovery and incident management procedures being initiated is heightened when cloud users consider recovery of their own in house systems in parallel with those managed by third party cloud service providers. If these procedures are not tested then the impact upon recovery time may be significant.

Ref: 1) Badger, L., Grance, T., Patt-Corner, R., & Voas, J. (2011). Draft Cloud Computing Synopsis and Recommendations. National Institute of Standards and Technology (NIST) Special Publication 800-146. US Department of Commerce. May 2011. Available online at: http://csrc.nist.gov/publications/drafts/800-146/Draft-NIST-SP800-146.pdf (Accessed on: November 20, 2012).

2) Cloud Security Alliance: http://www.cloudsecurityalliance.org/ (2010) 3) Jaydip Sen. (2013). Security and Privacy Issues in Cloud Computing Innovation Labs, Tata Consultancy Services Ltd., Kolkata, INDIA (Author is Director-in-Charge, Centre for Cyber Forensics and Information Security,UoM and former Scientific Officer, Computer Forensics Division, Forensic Sciences Department, Chennai) India

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Cover Story

Mr. Biswas Nair Founder & Managing Director Inspirria Cloudtech

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Inspirria Cloudtech : The new age cloud solution

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nspirria Cloudtech, founded by Mr. Biswas Nair, has been a pure play Cloud solution provider from its inception and is one of the pioneer Cloud Aggregators or Cloud Services Brokerage firm focusing on providing an integrated single Cloud based solutions which includes ERP, CRM, E-commerce, HR, Project management, Productivity & Collaboration. The management comes with a background of being in the cloud for 12 years with over 400+ projects.

Inspirria Cloudtech has partnered with NetSuite, Salesforce, Google, Box, Docusign & OneLogin in our portfolio. The company has its headquarter in India along with branch offices in the UAE and the USA As per the demand in Indian Market, Cloud based solutions have been becoming a preferable solutions in the market and are readily accepted now. However, it is not easy to move towards the cloud business for the companies and they are probably realizing that it is actually not simple to do. In fact, dealing business with many cloud services providers is also not a convenient task, working with many cloud service providers means managing multiple relationships and negotiating multiple contracts. Here, multiple contracts mean multiple payments, multiple passwords, multiple data, and multiple providers to check up on which may affect the management while managing multiple services together.

Inspirria Cloudtech, as a Cloud Aggregator, works to add value to cloud services on behalf of the needs of its customers. The goal of the company is to make the services more specific to a company, or to integrate or aggregate services, to enhance their security, or to do anything, which adds a significant layer of value (i.e. capabilities) to the original cloud services being offered.

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Solution/Product Offerings / Business Inspirria Cloudtech, since inception itself, it has been a pure-play Cloud Services Company and has been providing multiple fruitful services to its clients. The company has been able to make the consumers well satisfied during providing its services like ERP, CRM, E-commerce, HR, Project management, Productivity and Collaboration through its partnerships with leading Cloud solutions like NetSuite, Salesforce, Google, Box, Docusign and Onelogin.

About Clients As the company has been providing effective and fruitful services to its clients, there is team of more than 100+ people having skills, talent and zeal, have been utilizing their complete potential to fulfill the needs of their clients. Over 400+ clients have been already served with needful services by Inspirria Cloudtech where few of leading clients are Unilever, Novartis, RK FoodLands, Quick Heal, Brillio, Olympus, NCR, Swift Page, Omeir Bin Yusuff Group, Gulf Business Machines, Starlink, Housing.com and Axtria. In fact, some of these deals have been won against players like SAP & Microsoft aswell as leading System integrators like Infosys, TCS, Accenture & Wipro. However, Inspirria Cloudtech has its own parameter to work and provide remarkable along with affordable services.

Inspirria Cloudtech is India's first and only Cloud Service Broker (CSB) of its kind and serves as a single point of contact by aggregating multiple cloud services, integrating them with in-house apps, supporting and customizing them for proper usage within the organization.

The company's expertise lies in the spaces of enterprise applications such as ERP, CRM, HRMS, E-commerce, Project Management, Productivity and Collaboration.

It takes pride in it's ability to provide tailor made solutions leveraging its expertise in smartly distributed worldwide office locations. Liaising in partnerships with leading cloud solutions, Inspirria Cloudtech believes that the team has the perfect combination of the innovative practices of a startup company and the tried and tested trust from established partners, a lethal combination in today's unpredictable IT scenario. "We are your transformational partners to your business strategy using Cloud based technology tools." Inspirria Cloudtech.

Inspirria Cloudtech's vision to solve some of basic business issues through its services

The company's own voice:

Let's know more about its differentiate factors

Ÿ Single View of your Business: Traditionally the CEO's have looked at data from disparate systems or worked on excel add on kind of reports whereas the need is of a real-time system through a single dashboard to get a pulse of their business and more importantly help in taking smart decisions.

Inspirria Cloudtech is a completely Cloud focused company which offers integration capabilities with clients existing cloud or on-premise applications. Being a Cloud Aggregator, the company offers a one-stop shop for the clients for all their cloud application needs. Its consultative skills with local presence in various geographical locations, today Inspirria Cloudtech and its management have more than 12 years of Cloud Experience with 400+ Cloud clients across the globe and 83+ cloud consultants.

Ineffective Financial Business Operations & Compliance: Over the years, the CFO role has broadened dramatically, so, today; the position belies the sheer breadth and depth that spans the role. Beyond the core responsibilities of financial reporting, audit and compliance, planning, treasury, and capital structure, CFO's are, increasingly, playing a more prominent role in corporate portfolio management and capital allocation. Our Solution offerings enables you to manage your core business processes while allowing Ÿ

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flexibility in a changing business environment saving costs, managing risks, driving productivity and managing compliance - thus allowing you to grow your business. " Under or Over Investment in IT & Risk of Scalable, Secure & Available Solution: Today's CIOs have to be more versatile and more attuned to business strategy. They have to seek out innovative ways to leverage emerging technologies and business models in the value chain to improve business performance and stay competitive. Inspirria's Cloud based offerings are delivered on a SaaS platform enabling you to take advantage of the latest technology, efficiencies and innovations, while saving time and money by shouldering the burden of maintenance and hosting-and ensuring seamless upgrades.

Awards & Recognitions As per the remarkable effort, Inspirria Cloudtech has been recognized as a Cloud Champion and Premier 100 companies by IDG Group. The company was awarded as a winner in the Red Herring Asia 100 and it has been also named as the Top 10 promising Cloud companies to watch by a leading global publishing house. Inspirria Cloudtech has been the awarded in the past EMEA and APAC partner of the year by NetSuite and is rated as a 5 star partner, the highest in the NetSuite ecosystem.

Key Executive

" Utilization of Financial Resources and Capital Expenditure: Cloud infrastructure eliminates the need for maintenance of hardware, servers, databases, backups, upgrades and IT infrastructure. A single version of the truth across the entire organization offers unprecedented efficiency and accuracy for meeting audit, reporting and compliance requirements.

Road Map & Future Plans As per Gartner, an American research and advisory firm providing information technology related insight, the future of IT service is Cloud Service Brokerage.

Inspirria Cloudtech would like to ride on the momentum based on the prediction for the maturity and growth for Cloud Aggregators. The company also finds many existing System integrators are migrating to be Cloud Aggregators and that will also help see the growth in this space. The future road map is as follow:-

§ To consolidate & grow the Asia & Middle East market which are still at nascent stage.

§ Increase the Sales presence and client acquisition in North America.

§ Expand into Europe and Far East Asia. § Increase the solution portfolio with additional Cloud products.

§ Increase the Professional services team strength both onshore in various geographies and offshore in India.

§ Sustain our revenue and profit margins to re-invest. § Plan for an IPO by 2020 to be one of the first Cloud Service Brokerage to list on the exchange.

Mr. Biswas Nair Biswas Nair, the founder and the Managing Director of Inspirria Cloudtech, is a well-qualified and skilled business leader. He has earned his beholder in Electronics Engineering from Nagpur University and an MBA from Pune University. He has been passionate about introducing path breaking & innovative technology solution for the Indian enterprises and launched Inspirria Cloudtech. The focus was on building a leading Cloud Aggregator company aka Cloud Service Brokerage in the leading technology consulting firm Gartner's parlance, especially in Software as a Service (SaaS) space and offer a one-stop shop for clients for all their Cloud needs.

His past experience has been in leading Technology Research and Consulting firms like EDS Technologies, Gartner Inc. and Forrester Research Inc. He is a regular speaker at Computer Society of India, Confederation of Indian Industries, and Software Association of India like Nasscom. He is respected as a thought leader in various leading Indian publications and does pen his thoughts on technology directions. He is also associated with leading institutes in Pune University like Symbiosis and is actively involved in industry academia initiatives.

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With VirtualEmployee clients can open their own offshore office in India at Zero Cost plans to enter into Cloud Services The CEO Correspondent • New Delhi

S

ince India has a massive talent database, it has been attracting MNCs from all over the world to open their offshore offices in the country. At present VirtualEmployee.com is the only company in the world that offers clients their own 'offshore office in India', at zero-investment cost.

Its office becomes an extension of their clients', complete with office infrastructure, hardware, software, and staff. Companies from different parts of the world hire dedicated virtual employees in any field or profession from VirtualEmployee.

These employees would work exactly like a local, in-house employee, except they would do so from VirtualEmployee.com's well-maintained and supervised offices here in India, remotely via the internet.

around the world hire dedicated virtual employees in any field or profession - in both, IT and nonIT fields.

SMEs typically cannot open their own Global Inhouse Centres (GICs) in a talent-rich and low cost destination like India, unlike the MNCs due

The company VirtualEmployee.com was founded in 2007 with the primary purpose of helping Small and Medium Businesses (SMBs) across North America and Europe enjoy the same benefits of offshore outsourcing as the MNCs. Presently, VirtualEmployee.com has a strong global footprint of 1421+ customers across 27 countries and in more than 150 domains, both IT and non-IT, including rare and niche skills.

It is a member of Indo-Australian Chamber of Commerce and Greater Birmingham Chambers of Commerce. The company was shortlisted for the NASSCOM Emerge 50, 2012 Awards.

Narinder Mahil Founder VirtualEmployee

VirtualEmployee.com boasts of vast hands-on experience in the supporting and operations areas and helps Small and Medium Businesses (SMBs) India

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to budgetary, manpower and resource constraints. The traditional outsourcing model is not really suitable for these SMBs as their actual need is to outsource daily, ongoing tasks which are not suited to either the freelancing model or the more expensive project outsourcing companies.

"A client can set up their 'own office' in India at zero investment cost; get to retain control over their projects, hire talented employees and make big savings with VE because our office and staff function as an extension of the client's own local office and staff. It is the most flexible and costeffective business model today in the outsourcing landscape, and particularly suitable for Small and Medium Businesses (SMBs) across the globe," said VirtualEmployee to The CEO Magazine.

Their revenue model is operated as a prepaid monthly rolling contract where clients only pay for the service they have consumed.

Office: The company is headquartered at sec-63, Noida, with 3 branch offices spanning the length and breadth of the country. Its overseas sales offices are located in Birmingham, UK, USA and Australia. They have already worked in very diverse range of fields but now they want to have stronger and stronger teams in as many areas as possible.

Now VirtualEmployee.com plans to expand its India operations for more talent acquisition in cities like Bangalore, Hyderabad and Chennai.

The Maverick behind the Success

ShaunvirMahil Founder VirtualEmployee

like Oracle, Ford Motor Co., Blue Cross Blue Shield, Lloyds Bank, TSB. Shaunvir is based in the UK and is a Law graduate from a top university in the UK. " We are the only ones in this space offering an entire offshore office to a client anywhere in the world - complete with employees, infrastructure and a full staff at zero investment cost," said an executive.

Narinder Mahil & Shaunvir Mahil VirtualEmployee.com was founded by a visionary father-son duo, Narinder Mahil and Shaunvir Mahil. Mr. Narinder Mahil is a software engineer and has worked in both the UK and US with some of the top multinationals

VirtualEmployee.com is going to launch several apps. Two of them are already up and ready while several more will be launched this year and the next year. The SEZ-approved company is embracing other areas of outsourcing and entering into other technologies like the cloud services.

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How Cloud can help Start-Ups ?

by The CEO Staff

H

ow an enterprise can run their business without a network? And how a network can be formed without cloud ? - The Cloud Service is no longer restricted within MNCs, it is seen that cloud can offer enormous benefits for start-ups also. As a result, cloud related services are rapidly increasing.

Recently Market Research Media, a portal for entrepreneurs mentioned " The US Federal Government alone estimates that it will spend $26.1USD Billion on cloud services from 20102015." Indian IT Companies and companies of some other South East Asian countries, are also spending huge money for cloud related research.

After the lunch of Digital India, it is expected that this service will be very much significant than ever.

As well as the private firms, the government schemes will also attract citizens to use digital services. To ensure smooth functioning of software and some other tools, there is no other option rather than the cloud. This is the time for newbies to take advantage of Cloud service. The reasons are mentioned below : Saves Money and Time Money and Time are the crux of any business. It becomes very significant, when it comes to Information Technology sector. Most of the young entrepreneurs spend huge money, waste long time to manage other things. They must think twice before ignoring Cloud related services.

Entrepreneurs prefer cloud service mainly because of these two reasons. It enables a start-up firm to save money and time. As a result they can operate their business easily and invest money in some other ares.

Smart Services Cloud is the smartest way to deliver services in any region. It is also considered as the easiest and costeffective solution to host a website , using a dedicated server. After all it helps to run a multifunction website quickly. Service providers offer customized services since you don't find any difficulty to use the service.

Pay-as-Use Cloud service is cost-effective, comparing to other services. You don't have to invest a hefty amount initially. Most of the service providers are thinking for start-ups to reduce the bill for cloud related services. That's why lot of newly formed firms are building their services using cloud.

It easily attracts clients because they have to pay only for the data they have consumed.

Scalable Service Cloud is not only a scalable service, it also allows you to monitor usage of data and measure some other services. It keeps you updated - who have been using the service. Modern cloud services are also answerable to you about the users and duration of using.

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August 2016 18

It presents some other authentic information, related to clients.

Networking In today's market, it is impossible to run a business without networking. Cloud Services make it happen. Through Networking, it not only allows an enterprise to strengthen their presence in another region, it enables them to get clients from different region.

Security Cloud service providers take care of securityrelated issues. Since security is emerging as a big threat, those companies are focusing to overcome those issues. It is your service provider's liability - not yours.

Availing the service, you can get a secured storage and can unhesitatingly use the service. Rather than storing those data in some other medias, it's better to store on cloud.

No need to Carry Documents Suppose you are in a meeting but you have not brought some important documents. At the moment you have to produce those documents to show some unique features, offered by your company. How can you resolve the matter? As a result, the client may reject your proposal.

Once you transfer all the important data on cloud, you don't have to worry. You can produce the uploaded documents anywhere. Even you don't have to travel to produce papers, using cloud you can easily provide access to others .

India

www.theceo.in

Vol. 2, Issue 2

August 2016 19

Mindlogicx to unveil mCloud to address global markets The CEO Correspondent | New Delhi

E

ducation sector is rapidly changing in the country but only few companies are there to assume the needs and necessities of the sector. Incorporated in 2010, Mindlogicx Infratec Ltd delivers customized straight-through-processing services, which cater to those needs. The company Mindlogicx has already engulfed Indian market in the particular domain within a very short span of time. Mindlogicx's best thinking and in-house practices help clients grow, which is tailored for each manager's specific requirements. Because of their unique products and scalable services, topmost universities in India and School Education Boards are clients of Mindlogicx .

The company offers best of its class technology products and solutions for knowledge management, skills enhancement, e-commerce framework through an intelligent social connect platform encompassing all the stake holders - tightly integrated and interwoven as the single largest cloud enabled technology platform known as VEDAS®.

Headquatered in Bangalore, Mindlogicx Infratec Ltd is a global technology company in the domain of knowledge management and deliver. Mindlogicx enables products and solutions maximize clients' potential by delivering sustainable value and diligently meeting their technology requirements by offering end to end solutions. The flagship products and technologies include its patent pending technology suite - IntelliEXAMS® which automates and manages the complete life cycle of examination process of universities in a scientific and secured manner. The ISO certified company also provides technology based solution for making the aspiring students become employable or Job Ready by offering industry oriented skills through its Hybrid Finishing School - GradFirst. IntelliCAS from Mindlogicx helps the certificates and mark-

sheets issued by universities to be easily authenticated and verified online at the click of a button. The company's suites of products are utilized by most of the leading universities for automating their traditional examinations, catering to over 25 lakh students as of now.

With a strength of 250 employees across the country and having a good presence in India, Mindlogicx is Rolling out mCLOUD to manage and deliver all the knowledge products. It also aspires to setup a cloud based global delivery centre for the current product offerings Marquee Products (Graphic required) IntelliEXAMS®: § High entry barrier due to complexities involved in this domain. §

Large user base of marquee clients

§

Proven & scalable technology

§

No hard selling. Addressing the ever-growing Need of the market segment through first mover advantage India

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§

Virtually NO competition in the identified market segment

IntelliCAS®: §

Need of the hour to address the menace of counterfeiting of certificates

§

Unique product with virtually NO competition

§

Cross selling opportunity with existing client

GradFirst® & JobReady4U® §

Need of the hour to address unemployment & under-employment for graduates in line with the Skills Development Initiative of GoI

§

Cross selling opportunities with existing client

§

The product verticals from Mindlogicx are targeted towards solving major business problems of higher education segment. The solutions designed by Mindlogicx to address the pain areas of clients are the following:

§

Examination Management System (EMS) for hassle free high stake examination automation

§

Hybrid Finishing School (HFS) for enabling graduate students to become "knowledge workers" and make them "Job Ready”

§

Certificate Authentication System (CAS) to address counterfeiting of academic certificates

People behind Success SURESH ELANGOVAN, Founder, CEO & Managing Director Mr. Suresh Elangovan is the Founder, CEO and Managing Director of Mindlogicx. He is the architect of the company's innovative product and solutions.

Mr. Elangovan has got strong domain expertise in designing and implementing new age & disruptive technologies and equally good in implementing them flawlessly. He has also an extraordinary capability and experience in Project Management, Documentation, Structuring Large Contracts from "thought to finish".

His focused approach in building and managing the company's flagship products and solutions powered

by VEDAS® has become Gold Standards for establishing the Global Knowledge Management and Delivery Platform that helps knowledge seekers, knowledge providers and every other stake holders consisting of several million graduate students, faculties and universities across the globe to seamlessly connect, interact and deliver knowledge and manage the same in a closely knit technology enabled eco system. He thanks to VEDAS®, which has made this daunting task possible.

Mr. Elangovan holds an engineering degree from

India

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Vol. 2, Issue 2

August 2016 21

25 Fastest Growing

Cloud Services Companies in India

Company

Person

Designation

Description

(n)Code Solutions

Dr. Rajiv Kumar Gupta

Managing Director

(n)Code Solutions offers Digital Certificates that can integrate with applications such as emails, workflow, enterprise wide applications, or secure VPNs. The Digital Certificates can be used by individuals, corporates and governments to secure online B2B/B2C applications and other online transactions.

CEO

Arowana Consulting deliver high-end IT products and solutions across Aviation, Hospitality, Banking & Financials, Healthcare, Public Sector and Telecom. With a business portfolio spanning a decade, we have successfully executed key resource-driven projects for clientèle across the globe.

Arowana Consulting Limited

Prince Thampi

ATMECS Technologies Pvt Ltd

Ravi Velagapudi

Founder and President

ATMECS is a next-generation Engineering and Market Research services company. We provide advanced solutions and analysis that improve business performance and efficiency. Specialties: Software Product Engineering, QA & Automation, Mobile Application Consulting/Development/Testing, Infrastructure Management Services, OpenStack Cloud Services, Internet Of Things (IOT), Big Data & Analytics, Market Research Services, NOC Support

CRMNext

Nishant Singh

Founder & CEO

CRMNEXT is the No.1 Commutable Cloud Customer Relationship Management solution company. It is available on both, public cloud, and private cloud, with proven large installations of 40,000+ users each. It has to its credits the largest single platform banking CRM implementation. CRMNEXT team has established technology and practice leadership in multiple industry verticals including banking, insurance, financials, telecom, media, pharma etc. where it works with companies to help them acquire, retain and grow their customer base boosting profitability.

Emorphis Technologies

Nilesh Maheshwari

CEO & Founder

Emorphis is a boutique technology company with experience & expertise on various Technologies like .Net, J2EE, PHP, iOS, Android etc and Cloud Computing like Amazon Web services (AWS), Software QA & testing (Manual & Automation). We design Products which are cloud ready and can be deployed on AWS/Azure like cloud infrastructure. Specialties: Software Product Engineering, Enterprise Mobility Strategies & Implementation, M2M - connected systems development, Mobile Application development on iPhone, Android, BlackBerry, Windows Mobile, Symbian, QT, J2ME, EMaaS, Bigdata,Hadoop

ESDS Software Solution Pvt. Ltd.

Piyush Somani

MD & CEO

ESDS with 35000 customers over 10 years, 99.99% service level commitments, 100% services & infrastructure availability delivered till date, ESDS delivers upto 70% reductions in client IT expediture. ESDS clients, partners and associates are proud of its 24X7 exuberant customer support.

Specialties: Core Banking, Dedicated Servers, Cloud Hosting - eNlight, Private Cloud Hosting, Colocation Services, DR as a Service, SAP / ERP Hosting, Desktop as a Service, Backup Service, SAP / ERP Hosting, Email Hosting, MTvScan, Remote Database Service, ePDS, eMagic

Futurism Technologies

Sheetal Pansare

President & Global CEO

Futurism invests extensively in R&D to conceive new solutions for the ever-changing needs of business, making them future-proof, sustainable and consistent. We work in close collaboration with academic institutions and research labs across the world to design, implement and support the latest IT-based solutions that are futuristic, progressive and affordable. Specialties: Business Consulting Services, Application Development & Maintenance, Artificial Intelligence, Big Data, Business Intelligence, Cloud Computing, Enterprise Application Integration, Enterprise Mobility, Game Development, QA & Testing, Reengineering & Migration, ERP

CEO

HCL Technologies Infrastructure Service Division (HCL ISD) is the fastest growing line of business of HCL Technologies. An end-to-end owner of IT Infrastructure through differentiated value proposition 'Industrialized IT Management'. The concept of Industrialization is truly utility-based with cloud computing as one of the platform of delivering that service. What the customer gets is optimized, flexible, centralized, standardized, business aligned IT. Key service offering include end-user computing, data center and mainframe services, Integrated operations management service, cross functional services, security & network services.

HCL Technologies

Anant Gupta

India

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Vol. 2, Issue 2

August 2016 22

Company

Person

Designation

Description

InKnowTech Pvt Ltd.

V.P. Sanjay

CEO & Co-Founder

InKnowTech helps enterprises transform legacy IT environments to agile, digital ready architectures, and provides managed delivery of digital experiences to business users and consumers. Specialties: IT Infrastructure Management, Digital IT Transformation, Application Management Services, Service Desk Operations, Mobile Device Management, Cloud Hosting Services, Enterprise Mobility Consulting

Inspirria Cloudtech Private Biswas Nair Limited

Founder & Managing Director Inspirria Group is a Technology Advisory and Consulting company.

Inspirria Cloudtech part of Inspirria Group is a specialized Cloud Technology services company, providing leading edge Cloud solutions to global business around the world. With more than 400+ successful Cloud implementations experience our professionals bring unrivaled rich 12 years plus experience in Cloud execution models through strategy, implementation & consulting capabilities having worked across Industry verticals across the globe.

Intelligentia IT Systems

AMIT GUPTA

FOUNDER

Intelligentia is the product of our love for IT and our passion to give businesses intelligent IT solutions. We are a company with expertise in Cloud Computing, Resource Augmentation and Mobile solutions. While working with several clients across the globe, we have been able to spread our wings from IT services to manufacturing, Banking and financial services to Agro Services, Telecommunication to Retail and ecommerce and much more. Specialties: SFDC Solutions, Amazon Web Services, Salesforce Implementation, Talent Acquisition, Staffing Solutions, Mobility Solutions, Application Customization, Customer Service Support, Program Management.

iNube Software Solutions Pvt Limited

Vinodkumar Iyer

CEO

iNube currently is a caterpillar in the IT Solutions and Services with a focus on the Insurance industry. We at iNube believe in building cost effective and innovative solutions for our customers - leveraging the latest technology trends of Cloud Computing - both in the Product and Services space. Specialties: General Insurance and Life Insurance Domain Expertise, Product Development on Microsoft Azure Platform, Application Development and Maintenance Services, Claims Management - RSBY, Agent Virtual Office - AVO, Mobility Solutions

Manthan

Atul Jalan

Founder & CEO

Manthan is the Chief Analytics Officer for consumer industries worldwide.

Manthan's portfolio of analytics-enabled business applications, advanced analytics platforms and solutions are architected to help users across industries walk the complete data-to-result path - analyze, take guided decisions and execute these decisions real-time. Sophisticated, yet intuitive analytical capability coupled with the power of big data, mobility and cloud computing, brings users business-ready applications that provide on-demand access and real-time execution - the only path to profit in a contemporary, on-demand and connected economy.

Microland Limited

Pradeep Kar

FOUNDER, CHAIRMAN & Microland enables global enterprises to become more agile and MANAGING DIRECTOR innovative through a comprehensive portfolio of services that addresses hybrid IT transformation, workspace transformation, service transformation and end-to-end IT Infrastructure Management.

Microland leverages analytics, automation and assurance to deliver reduced TCO, greater IT-Business Alignment and higher SLAs for its customers, through a unique IP built into its service delivery platform.

Mindlogix

Suresh Elangovan

Founder, CEO & Managing Director

Mindlogicx Infratec Ltd is a global technology company in the domain of knowledge management and deliver. Mindlogicx enables products and solutions maximize clients’ potential by delivering sustainable value and diligently meeting their technology requirements by offering end to end solutions.

NDOT Technologies

Ramachandran S

CEO

NDOT is a India based Global IT service provider delivering technologydriven business solutions that meet the strategic objectives of IT clients.

NDOT is mostly focused on Enterprise Business Solutions, web development & services for business, Social Media integration solutions for small businesses. Specialties: Social CRM, Cloud Computing, Enterprise Software, Web Application Development, Mobile Solutions, ERP, SEO & Marketing Solutions, E commerce Solutions, PHP Development, Social Networking Solutions

Netmagic Solutions

Sharad Sanghi

Managing Director & CEO

Netmagic, an NTT Communications company, is India’s leading Managed Hosting and Cloud Service Provider, with 9 carrier-neutral, state-of-the-art data centers and serving more than 1500 enterprises globally. A pioneer in the Indian IT Infrastructure services space - it was the first to launch services such as Cloud Computing, Managed Security, Disaster Recovery-as-a-Service and Software-Defined Storage.

Netmagic, also delivers Remote Infrastructure Management services to NTT Communications’ customers across Americas, Europe and AsiaPacific region.

India

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Vol. 2, Issue 2

August 2016 23

Company

Designation

Description

Nex-G Exuberant Solutions S.S. Bhowmick Pvt. Ltd.

CEO & Founder

Nex-G Exuberant offer software solutions, technical consultancy, expertise and technical training in next generation wireless technologies l(UMTS, LTE, IMS, 5G, NFV, SDN, VoIP, NFC, Zigbee, WiFi, WiMAX, DECT, TETRA, Bluetooth), Network Application (VAS, NMS), Mobile Apps (Android, iPhone, Cross Platform), Big Data, Cloud Computing, Network Simulations (MATLAB, NS2, NS3, LabView, Opnet, LteSim, OmNet++, Cloudsim), GIS Projects and Digital Marketing Consultancy.

Quadrant 4 System Corp.

Chief Executive Officer

Quadrant 4 provides an employee-friendly environment to catalyze your career growth. Each day Quadrant 4 unveils new opportunities for you to explore your latent capabilities. We believe in striking the right balance between work and personal life – boosting productivity in turn.

Supporting enterprises to stand out in the digital future; Quadrant 4 has evolved into a trusted information technology partner. Quadrant 4 is a leading provider of Health Exchange platforms and proprietary set of SMAC (social media, mobility, analytics and cloud computing) technology solutions to enterprise clients in Financial Services, Health Care, Retail and Manufacturing sectors.

Ray Business Technologies Ajay Ray Pvt Ltd

Co-Founder & Managing Director

Raybiztech offers comprehensive end-to-end IT Services for Business Application Development & Maintenance, Enterprise Solutions, Testing & Quality Assurance, Embedded Systems, Cloud Computing and IT Infrastructure Management to organizations in the Banking & Financial Services, Insurance & Healthcare, Life Sciences, Manufacturing, Retail, Distribution & Logistics, Media & Entertainment, Leisure & Travel, Communication, Energy & Utilities, Federal Government verticals and Independent Software Vendors.

Rolta India Limited

Kamal K. Singh

Founder Chairman & CEO

Rolta is a leading provider of innovative IT solutions for many vertical segments, including Federal and State Governments, Defense, Homeland Security, Utilities, Oil & Gas, Financial Services, Manufacturing, Retail, and Healthcare. By uniquely combining its expertise in the IT, Engineering and Geospatial domains, Rolta develops exceptional solutions for these segments. The Company leverages its industry-specific know-how, rich repository of field-proven intellectual property that spans photogrammetry, image processing, geospatial applications, Business Intelligence, Big Data analytics, Cloud computing, and Software Defined Infrastructure for providing sophisticated enterprise-level integrated solutions.

Synoverge Technologies Pvt. Ltd.

Prashant Halari

CEO

Synoverge offers high degree of Skills, Pre-configured IPs and Domain expertise across Portals & Collaboration, Reengineering & Transformation, Enterprise Mobility, Cloud Computing, Surround ERP, Analytics and Software Product Engineering. Our innovative S3+ service delivery framework provides tomorrow’s technology solutions to our clients with faster turn around and higher predictability.

TechMinfy

Anand Tirumani

Director of Information Technlogy

TechMinfy provides cloud consulting, audit and advisory service on how can you utilize cloud to make your app highly scalable, available & efficient. TechMinfy offers,Cloud Consulting, Architecting and reArchitecting Cloud Infrastructure, Cloud Migration, Messaging, laboration and Critical Applications on Cloud Sizing and Resizing IT infrastructure Cloud Support.

Virtual Employee

Narinder Mahil & Shaunvir Mahil

CEO & Co-Founder

VirtualEmployee.com (VE) is an outsourcing company that first introduced the concept of 'virtual employee'. It is the best alternative to hiring a local employee. It provides low-cost and skilled virtual employees who work from its state-of-art office in the SEZ (Special Economic Zone) of India. VE's outsourcing model enables companies –

Xencia Technology Solutions Pvt Ltd

Kesavan Lakshmanan

Founder & Director Consulting

Xencia brings in multi-decades of knowledge in building Collaboration solutions for Large Enterprises, to deliver pragmatic Products and Services. Xencia mission is to enable enterprises with smart and innovative solutions that are simple to deploy and generates substantial business value in a very short period of time. Our Products and Services are designed to leverage enterprise’s technology investments and multiply their benefits with several folds. Xencia vision is to design subscription based hosted model for its products

ZACK IT SOLUTIONS PVT LTD

Person

NANDU THONDAVADI

Dheeraj Barakam

Director

Zack offers IT functions (software development, product development, SharePoint consulting and development, mobile app development, software testing, managed IT services, cloud computing solutions), Managed sERVICES(Vertulization, Remote IT Support, Data Center Suppot and Manged Hosting Services) Interactive (web design and development), RPO and IT Staffing. *All the company names has been arranged in the alphabetical order, this is not ranking.

India

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Vol. 2, Issue 2

August 2016 24

We transform an Idea into a Product, reveals Ravi Velagapudi, CEO of ATMECS by | Editorial Staff

S

easoned, serial and young entrepreneur Ravi Velagapudi has an impeccable track record of professional success in Cloud and Big Data Engineering services has served several companies for twenty five years in Silicon Valley. With a vision to start his own company, he came back to India and started several initiatives. After acquisition of his previous company Rofous, he launched ATMECS. ATMECS, a technology startup founded in 2013, offers a wide array of services in the domain of Cloud, Big Data and IOT. Currently the company has a well-coordinated team of over 250 people that includes seasoned Information Technology industry experts, technical architects, engineers, project managers, marketing analysts, programmers and designers. They have hands-on experience and diverse skillset in-house, which enables the company to develop innovative and cutting edge products. The company is based out of Hyderabad in a well-equipped, state-of-the-art office. Within just two years of its illustrious journey, the company has crossed several milestones and now takes pride to make its footprints in foreign countries like Singapore, Chile and SĂŁo Paulo.

Speaking to The CEO Magazine, Mr. Ravi, the CEO of ATMECS stated "We are very much comfortable in Hyderabad to deliver our services.

We are glad to be a partner of companies like DreamWorks, HP, Citrix. Our company is trying to deliver best quality and scalable services to many start-up companies as well. "

Ravi Velagapudi CEO ATMECS

According to him they are uniquely positioned, and do not simply follow traditional IT services model.

They do extensive research in cloud, big data and automation related services. Recently they have opened a new lab for Cloud services, which was inaugurated by Ulf Baumann, Vice President of HP Cloud Operations. ATMECS takes the role of a "Trusted Partner" with its customers to establish deep connect with product owners, engineering and support services of the customer. Needless to say, there is a constant visit of customer executives to ATMECS, to build & establish relationship with employees.

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What is the biggest achievement of the company?

"HP cloud division was looking for a partner for Helion. We have partnered with them to take it to next level" Mr. Ravi said. "Indian companies are delivering excellent services related to cloud, Big Data and will be a major force in IoT services. The country has a very big future." he opined.

Browser, Web Services and Mobile Automation framework Development. Research on automation in Cloud & Big Data areas. Focused on Performance and Security testing.

The People behind Success Ravi Velagapudi

Presently the company offers following services: § Big Data / BI Services - Data Strategy, Data Ingestion, Data Normalization, Data Warehousing, Data migration to Cloud, Data Visualization, Data Monetization, Data Optimization, Market Research.

§ DevOps - Infrastructure Automation using Chef, Puppet, Ansible, Docker, etc.

§ Cloud Computing - Building Private Clouds, Integration into SaaS applications, Maintaining and Optimization of Infrastructure, Cloud Data migration, Application development

§ Mobile Computing - Application development supporting Native and Hybrid apps on Android, iOS, and Windows.

Serial entrepreneur Ravi Velagapudi founded ATMECS in 2013, he is also the president of the company. He has served several companies for twenty five years in Silicon Valley, California, USA. In the past he successfully built large software services company Innova Solutions, which was successfully acquired by Ness Technologies, a Nasdaq listed company from Israel. In recent years Ravi Velagapudi founded Rofous Inc with fourteen hundred employees and got acquired by Goldman Sachs, Sequoia, an NEA invested company. With Rofous, Ravi Velagapudi partnered with Google, Twitter, LinkedIn, Microsoft and helped to build their flagship products. Now he focuses on R& D services with state of next generation product areas - Cloud, Mobile, Big Data, Automation, and Internet of Things.

§ Product Development - Java, .NET, NodeJS, AngularJS, PHP, Python

§ Automation Engineering - Desktop, Web

Mr. Velagapudi enjoys gardening, travelling, meeting people and to learn new things in his free time.

India

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Vol. 2, Issue 2

August 2016 27

CRMNEXT runs largest DigitalCRM implementations in Asian Banking Sector The CEO Magazine | New Delhi

W

hen it comes to transitioning businesses from legacy CRM solutions to the Digital-age, one company has literally led from the cloud across Asia-Pacific.

CRMNEXT, the flagship product of Acidaes Solutions, is touted as the No.1 Commutable-Cloud CRM solution provider in the BFSI Segment, in Asia & the MiddleEast. Launched in 2006, CRMNEXT went on to win over large customers and awards like the 2014 Gartner Gold CRM Excellence Award, the Magic Gartner Quadrants of 2014-15 besides being showcased in the NASSCOM 2014 Product Excellence Matrix.

CRMNEXT helps clients by offering services like Integrated sales platform, Effective cross-selling capability, Integrated Customer Service and Engagement, Customer 360° view, Relationship strategies based on segmentation, Reporting and analytics. Their proprietary Autobot Upgrade feature, Autonoma Integration and Shape Shifting Architecture, makes business perpetual, flexible with unmatched efficiency - Cloud in the true sense of the term! The company is presently executing the largest Digital-CRM implementation in banking in Asia at HDFC Bank with 45,000+ users, across 3,000+ branches and 1,500+ cities and towns.

With its diverse set of in-house talent, the company provides its Commutable Cloud CRM services via two business arms - for SMBs and Enterprises. Now they have hundreds of satisfied clients averaging thousands of unique users. HDFC Bank, ICICI Bank, Axis Bank, Max Life Insurance, TATA AIA, National Bank of Oman, TP Bank Vietnam etc are some of their marquee clients.

Their principal customers are many organizations typically with twenty thousand users each. The percentage of business can be categorized under:

Nishant Singh Founder and CEO CRMNEXT

India

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CRMNEXT's Global HQ & Research Centre is in Noida and Delivery Centre is located in Mumbai. Apart from India, they also have offices in Dubai, Singapore & South Africa. Companies like Salesforce, Microsoft Dynamics, Zoho, Sugar CRM and Pegasus are presently competing with them.

CRMNEXT is based on two sources of revenues: i. License (Private cloud) or subscription (Public cloud) (Major) and ii.

Implementation and support services (minor).

In May 2015, CRMNEXT raised a Series A funding from Norwest Venture Partners as a strategic investment. The Palo Alto based VC firm manages approximately $5 billion in capital and has funded more than 550 companies since inception.

Key Executives Nishant Singh Founder and CEO Nishant Singh is considered as a leader of single-vortex architecture and is a Class-I patent holder. He established CRMNEXT in 2002. He is Chairman and CEO of the company. Since 1990s, Mr. Singh was involved in GPS development and played a key role in ushering in technological revolution for India's first stock exchange.

This serial entrepreneur has 16 years of software experience, he was instrumental in founding qMGN, which emerged as a leader in online advertising, with collaborations with major product companies.

A social welfare technology enthusiast, Nishant also founded Nimayaa Foundation, an NGO for underprivileged children. As part of CSR, he also implemented the corporate policy of offering CRMNEXT platform free for NGOs.

Timeline 2002: Acidaes Solutions founded

2006: Launched commercial version of CRMNEXT after investing over 5 Lac manhours of product development efforts to create India's first deep intellectual property product.

2007: Signed up GE Finance as one of its first Large customers 2008: Signed-up India's some of largest companies in the BFSI space including HDFC Bank.

2012: Got featured in Gartner Magic quadrants 2014: Signed up top 3 private sector banks in India.

Expanded customer base in Middleast, Southeast Asia and Africa. Won the Gold Gartner CRM Excellence Award and Best CRM Technology Implementation Award by Asian Banker.

2015: Got Series A funding from Norwest Venture Partners.

By 2016 the company will launch a re-imagined product, which would be appropriate for the Digital Age. CRMNEXT also plans to introduce tons of innovations, like Vivid Journeys, Auto-flow process designers, Trinity cross-sell modeler, etc. These innovations will help their customers get faster ROI while at the same time driving a seamless Digital customer experience, turning it into a distinct competitive advantage.

"Our Digital-CRM Solution powers Asia's top banks, FinServ and Insurance Companies. Soon, Asia's biggest Digital-native Bank will run on CRMNEXT too." a senior executive said. "With digital disruption shaking up traditional business models and challenging established processes, the customer is experiencing IT and has taken control of the business by self-servicing via multiple channels. We're enabling businesses with the power of Zeros - Zero touch, Zero-waste and ZeroTAT. That means integrating all business functions seamlessly to respond intuitively, instantly and omnichannel to customer journeys, thereby profiting from this digital disruption." he summarized.

India

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August 2016 29

Rishikesh: A place to visit in up-coming season

W

ith the winter yet to come to the country, people of hot regions are curious to enjoy cold climate. This will be a wonderful time to plan a tour during school vacation in October and come out from hectic schedule of our common life. Thus, you get a great opportunity to beat your hectic schedule with fresh environment while you plan to travel towards natural glance. Rishikesh has been well known for its natural glance which is also famous for some of religious views. Situated along the convergence of the rivers Ganga and Chandrabhaga, Rishikesh on the foothills of Himalayas is the hub of many ancient temples, popular cafes, yoga ashrams and adventure sports.

As Rishikesh is well popular as a pious and religious place, it is a purely vegetarian place by law and order.

One would mostly find North Indian cuisine here; however South Indian, Italian, Nepali, Thai and Chinese cuisine are also available at some of the places. The city fosters a parallel vibrant culture that revolves around authentic Continental cuisine and a number of cafes.

Another standout in the area is the Ayurvedic food. The outlets that have these health foods offer a variety of food items and teas as well as a complete ambience with

elements of Yoga and Ayurveda. Other than these, the street also offers some equally lip-smacking treasure such as Jalebi, Imarti, Samosas, Popcorn as well as fresh and seasonal local fruits. Also, order a 'Thali' for enjoying the best of what the city offers, all in one place.

Rishikesh can be also considered as a two-in-one place wherein along with nature beauty, you can also see it as a devotional place. The Ganga is a holy river which looks fresher in Rishikesh than any other places in India.

More Information about Rishikesh Rishikesh, over the years has become extremely popular as the top spiritual destination in the world, especially after the Beatles association with Maharishi Mahesh Yogi here in the late '60s. As it lies on the holy banks of river Ganga, this place has been a hub of Sadhus (saints) and there are numerous ashrams teaching spirituality, yoga, meditation and Ayurveda. With the tourists coming in, there have been a surge in the number of cafes and restaurants in the town and there a lot of cafes serving English and American food and beverages.

However, in the last few years, Rishikesh has also been developed as the hub of Adventure Sports in India as there is multitude of options including White Water Rafting, Bungee Jumping, Flying Fox, Mountain Biking, etc. here. It also serves as the gateway to many India

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Himalayan treks and is used as a popular camping site.

Rishikesh is a must visit for everyone visiting India to truly experience something new.

How to reach there?

By Air Jolly Grant airport at Dehradun is the nearest airport to Rishikesh which is approximately 35 kilometers away.

Popular carriers like Air India, Spice Jet and Jet Airways often have daily flights from New Delhi. Apart from Delhi, there is a flight from Lucknow to Dehradun as well. Once you reach at the airport, you can opt for regular taxi or bus service which is easily available from Dehradun to Rishikesh. The second nearest international airport for Rishikesh is in New Delhi which is wellconnected with different cities across the globe.

By Bus Being a popular tourist destination, Rishikesh has a good network of buses connecting it with important places such as Haridwar, Dehradun and New Delhi.

Buses depart in the morning and late evening from the Kashmere Gate ISBT, New Delhi for Rishikesh every day. You can choose from a regular, deluxe or a luxurious coach.

By Train The nearest railhead to Rishikesh is in Haridwar which is approximately 25 kilometres away. Haridwar, in turn, is linked to major Indian cities such as Delhi, Mumbai, Kolkata, Lucknow and Varanasi. Some of the popular trains are Shatabadi Express, Jan Shatabdi, AC Special Express and Mussoorie Express. For those making the journey to Rishikesh, it is advisable to take the train till

Haridwar and then either take a bus or hire a taxi to Rishikesh. While the bus would take about 45 minutes, the taxi will take you to Rishikesh in about half an hour.

Road/Self Drive Driving up to Rishikesh is worth considering, as it is connected to other cities via the National Highway 58, which is in a good condition for most of the year. The short stretch of hilly terrain may be a little rutted, but tourists prefer to take a taxi or drive up to Rishikesh. The drive from Delhi to Rishikesh would take approximately 6 to 7 hours.

A good place to stay The place is full of stay facilities with different budgets.

There are multiple varieties of hotel and innards along with many 3 star and 5 star hotel which can be booked in advance.

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August 2016 31

A man with dreams and self belief

M

r. Mahesh Gupta the man behind Kent Ro was the first member who dared to choose business over job in his family.

An IIT graduate from Kanpur in Mechanical engineering and alumnus of Indian institute of Petroleum, Dehradun Mahesh began his career in sales in 1978 with Indian Oil

daughter is into a separate business.

Kent today is competing a n d

The journey of mechanical engineer started in 1985, from a small room in his house with just 20,000 which he had saved from his job with IOCL. His first invention was in the field of petroleum conservation instrument where he earned fame and half a dozen patents to his credit.

His turning Point came with the establishment of KENT RO SYSTEM in the year 1998, when he charted out on a new enterprise after jaundice gripped his son in a posh colony of South Delhi.

Knowing that jaundice is a water-borne disease, Gupta researched and analyzed all the available water purifier in the market. He was dissatisfied with available options and decided to make a better quality purifier. After several trails, he made his own water purifier and became confident that is product is good enough to be marketed. "Coming from an engineering background, making my own water purifier was not difficult task; all I needed to do was export the components. The experiment turned into success. And then I thought to bring it out in commercially in the market. I started from scratch with an investment of about 1 lac and four member team. Today Kent has grown 40% market share in RO mineral and has turnover 580 crore and 2,500 employees", says Gupta. Apart from him his son is actively involved into business, while his

Mahesh Gupta CMD Kent Ro international brands and outbidding them on basis of its latest technology, better service well equipped distribution system and good branding.

Kicked off from voyage of self made RO system, Kent RO today manufactures Kent RO water purifiers, Kent Tap guard, Kent vegetable and fruit purifier, All Clean cleaner with their manufacturing plant in Roorkee. "We are competing with two major players, Hindustan Lever and Eureka Fobes. However we are confident to overpower them with better technology and products with latest innovation, but they should be according to consumer need.

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August 2016 32

We can manufacture products and market them, but they should be according to consumer need.

We can manufacture product and market them, but if it is not consumer friendly, you won't exist for long."

Innovative marketing strategies and state of the art technology has motivated him in taking his brand to the next level with confidence to beat the international champion too. Kent Ro is the most dynamic and visible water purifier company, which over the years has enjoyed the Bollywood brand ambassadors like Hema Malini, Esha Deol , Booman Irani, Ahaana deol and others.

Water is basis component for the survival of human beings, and dirty or infected water can spoil the health and infrastructure of a country. HE says " My vision is to make a 'healthy and happy family ', and we are promoting the value of purity, importance of water for health, and keeping beauty

and vigour intact with good drinking water through Kent."

Healthcare is not just a business for me, it is a passion. In fact it is very the very purpose of existence of Kent. Like any other successful business, Kent too has been working according to the needs of our customers and we work hard each day to make our customers happy", adds Mahesh.

His passion is to work, but besides working, he loves cars and having good food "Well, II love cars and love to drive whenever given chance. Cars for me are both luxury and mode of travel". I love wearing Louis Philippe shirt while rest of my outfit is mostly custom-stitched, for me an ideal holiday is attending Art of living sessions in Bengaluru."

His message for young entrepreneurs is. "They should bring new innovations, and must believe in their dreams. Think less and have passion to live."

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August 2016 33

IBEE Hosting diversifies services by launching Virtual Private Servers , Servers.com Best in Class Proactive support services

S

etting up their bases in Singapore and Netherlands, Dallas based XBT Holdings closely observed the Indian market and understood the need of providing most advanced server hosting technology at a reasonable price. To build a strong customer base in India among the rising startups, E-commerce and SMBs in every sector, XBT Holdings opened its subsidiary IBEE Hosting in 2006.

Since Hyderabad possess an ideal condition for their data center (Tier IV) operations, the company decided to set up their operational office in the historic city noted for its monuments, mosques and culture. In addition to India, IBEE Hosting operates globally with various datacenters in Dallas, Amsterdam, Singapore, Luxembourg.

IBEE is known for its Proactive Support Service.

The demand for Proactive Support Service and personalized assistance were infused into the company culture right from the beginning. This organization is engineered for the customers who stand at the forefront of the ongoing technological revolution. With its best data center infrastructure practices like clustering, failover, replication and own CDN ( ucdn.com), IBEE Hosting offers a full, varied array of Dedicated Hosting Server plans along with VPS Hosting and Allied Services. Backed by their Global private network, the firm ensures the security of the internal data transfer while the external connection keeps operations optimal.

In addition to application level assistance service IBEE provides consultation on the best fit infrastructure which is scalable with the growing traffic and implementation performance. The company now has nearly 200 clients including The Sandesh Digital Pvt. Ltd., AndhraJyothy, Apollo Hospitals, Rummy people, ShopPirate, SVG Media, Grocerkart, MyClassboard.

Along with Webzilla, company is managing 25,000

Betrand Yella Managing Director IBEE Hosting

servers. Now IBEE Hosting is in a phase of diversifying the services by launching VPS (Virtual private server) and Cloud Servers along with the customizable features in them.

Initially IBEE started with few local customers and learned through the market research, the intricacies of the Hosting Industry. Since then Betrand Yella has been serving IBEE Hosting as Managing Director.

He believes that every entrepreneur certainly experiences extreme highs and lows at unpredictable frequencies, what emerges out of them through these is what makes them love their art of doing things. He counts his accomplishments by developing and selling the products and solutions that actually solves his customer's problems.

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Under his stewardship, IBEE has helped clients to achieve 500% increase in their revenue and 800% increase in traffic to their website, a proven case study revealed. The company supports various Industry leaders like big media houses, Web Design and Development companies, System Integrators, Ecommerce Startups, Gaming Industry, ERP Software Development companies, through its Application level hosting Solutions. Providing automated server infrastructure, IBEE also helps SMBs. In collaboration with few web design & development clients, IBEE motivates aspiring SMBs with a combo offer of domain registration, website design and development and web hosting services. Further, they have referral system, coupons, freebies and discounts offers to speed out more visibility in the market. They also have very flexible and fruitful plans for the resellers and the affiliates who are associated with them in adding value to the company. " We have initiated promotional activity for each specific target market. IBEE has penetrated in Indian market of 20 billion dedicated servers in India out of which we are with the market share of 2%. We are in a phase of diversifying the services by launching virtual private servers and cloud servers along with the

customizable features in them. We are a major upcoming project of launching servers.com in India in third quarter of this financial year, " Betrand Yella, MD of IBEE asserted.

Speaking about the company's growth he said, " Our last year was very prosperous for us. Still there are several sphere which we need to work on and improve and grow. We have developed our core competencies in providing the proactive support to the clients, and we will continue to learn and grow, " he concluded.

At various positions, nearly forty skilled employees work in Marketing, Sales, Customer Support Executive, Onsite Support Engineers, Offshore Support Engineers, Business development team, Accounts, and billing departments of IBEE Hosting. " We provide our employees with a world-class environment that promote innovation, productivity and desired work/life balance. Our employee-friendly HR policies are customized for each situation. A flexible work culture, access to the latest productivity tools, training, and resources and a complete family life, medical and dental insurance program are some of these initiatives, " HR team of IBEE Hosting expressed.

India

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Vol. 2, Issue 2

August 2016 37

HOW ENTREPRENEURS PLAY A VITAL ROLE IN DIFFERENT SECTIONS OF SOCIETY

T

he entrepreneurs are actually the people who develop business ideas and implement them into effect in fostering economic growth. Even, entrepreneurs are considered as the back-bone of a country in the terms of not only economic growth but also infrastructural empowerment. It is a fair fact that entrepreneurs are playing a pivotal role in reducing unemployment of the nations by providing opportunities to youngsters and desired people. In fact, they provide opportunities to youths to whiten their talent as these talents are the building blocks for the nations.

We may pay our attention towards the employment in India by a surprising figure of comparison between number of government servants and the people working in private sectors. Shocking; but the fact is that only approx. thirty-two lakhs people are working under government services whereas the total population in India is more than hundred and twenty-five crore. Isn't it enough to understand the role of entrepreneurs?

Entrepreneurs empower nations directly or indirectly by various initiatives and decisions. They promote capital formation by mobilizing the idle saving of public.

With startups or settled firms, entrepreneurs provide a large-scale employment which is a chronic problem not only in India but also in many developing or

underdeveloped nations. There are some regional disparities in our society, thus entrepreneurs are playing a vital role to remove this monopoly through setting-up industries in less developed and backward areas.

The growth of industries in such areas leads to a large number of public benefits like infrastructure, health, education and entertainment, etc. Hence, such initiatives bring a balance in living standard among different sections of society.

Entrepreneurs promote capital formation by mobilizing the idle saving of the public and the help in reducing concentration of economic power. Along with stimulate the equitable redistribution of wealth, income and political power in the interest of the country; they also encourage effective resource mobilization of capital and skill which might otherwise remain unutilized and idle.

Cast factor has been a conscious issue in India from very beginning till now. In such circumstance, entrepreneurs can play a vital role to remove this evil. With the help of induce backward and forward linkages which stimulate the process of economic development in the country, entrepreneurs provide a platform where the people of different cast, region and religion work together.

Thus, we can say "an economy is the effect for which entrepreneurship is the cause�

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RNI No. DELENG18953