IT driven Online Survey has become mainstream in Psephology, after Market and Academic researches. Needless to say, how it helps businesses of any size to grow. The cover story of this month seeks to explore how Seattle based QuestionPro is providing reliable and innovative technology for conducting online survey. According to QuestionPro, the company has supported Harvard University, Stanford, Microsoft, Intuit, Yahoo, HP, Intel for collecting and analyzing data. Vivek Bhaskaran, founder of QuestionPro said, “ Freedom to pursue a technical strategy that I saw fit for the company. Freedom to experiment with business models. Freedom to create new ideas. Freedom to engage with customers and create value for all of us. Freedom to take a put my ideas to practice. But most of all, the freedom to import and drive AutoRickshaws in Palo Alto.”