Manifesto on luxury
CONTENTS
The Manifesto on luxury collection has been inspired by art and the artistic process and it was made by sculpting the leather. Without aiming to fit in the current trends but rather pioneering design, it is a response to the lack of authenticity in the luxury market today.
Birds of Paradise Inspired by the beauty and diversity of nature in tropical forests with the modern mediteranean luxury consumer in mind, this collection is an eclectic ensemble of accessories.
Between Past and Future Created as an homage to Alexander McQueen, this project is inspired by the raw natural beauty of mountains and by history, through the research of old leather techniques. The collection has a misterious beauty and a raw, organic feel about it.
MANIFESTO ON LUXURY Magda Daniloaia
The consumer
Theory and mood
‘Averting mankind’s enslavement to the machine by saving the mass produce and the home from mechanical anarchy and by restoring them to purpose, sense, and life...’ (Walter Gropius, ‘The Scope of Total Architecture’)
Concept
Colours and materials 1 2
5
3
6
4 1. Plastic zip in metallic finish YKK in gunmetal 2. Metalic rivets in anthracite 3. Silver plated copper wire 4. Silver plated base feet 5. Suede leather in light grey 6. Vegetable tanned calf airbrushed (from natural to anthracite)
Development
Development
Design
NO 1 Ideal all throughout daytime this beautifully crafted handbag is sculpted out of the finest vegetable tanned calf leather through the intricate process of moulding. The leather is initially soaked into water in order to increase its elasticity, after which it is sculpted onto an unique mould and left to dry for two week. After the leather has dried, the mould is removed and assembly can begin. The whole process takes between 9 and 15 hours. Dimensions: 42 x 41 x 13 cm
Specifications
NO 1
Design
NO 2 Ideal all throughout daytime but much smaller than NO1 this beautifully crafted handbag is sculpted out of the finest vegetable tanned calf leather through the intricate process of moulding. The leather is initially soaked into water in order to increase its elasticity, after which it is sculpted onto an unique mould and left to dry for two week. After the leather has dried, the mould is removed and assembly can begin. The whole process takes between 9 and 15 hours. Dimensions: 24.5 x 30 x 13 cm
Specifications
NO 2
Design
NO 3 Ideal for the afternoon or early evening this beautifully crafted handbag is sculpted out of the finest vegetable tanned calf leather through the intricate process of moulding. The leather is initially soaked into water in order to increase its elasticity, after which it is sculpted onto an unique mould and left to dry for two week. After the leather has dried, the mould is removed and assembly can begin. The whole process takes between 9 and 15 hours. Dimensions: 32 x 18 x 8 cm
Specifications
NO 3
Design
NO 4 Ideal all throughout daytime but much smaller than NO1 this beautifully crafted handbag is sculpted out of the finest vegetable tanned calf leather through the intricate process of moulding. The leather is initially soaked into water in order to increase its elasticity, after which it is sculpted onto an unique mould and left to dry for two week. After the leather has dried, the mould is removed and assembly can begin. The whole process takes between 9 and 15 hours. Dimensions: 16 x 13 x 9 cm
Specifications
NO 4
Collection
Copper colour range
Anthracite colour range
Photographic presentation
Costing
Birds of Paradise Accessories Collection SPRING-SUMMER 2013
Birds BirdsofofParadise Paradise Accessories Collection SS13 Accessories Collection SS13 THEORY
WE WERE EXPELLED FROM PARADISE, BUT IT WAS NOT DESTROYED. THE EXPULSION FROM PARADISE WAS IN A WAY A PIECE OF GOOD FORTUNE, FOR IF WE HAD NOT BEEN EXPELLED, PARADISE WOULD HAVE HAD TO BE DESTROYED. Franz Kafka 1918
Birds BirdsofofParadise Paradise Accessories Collection SS13 Accessories Collection SS13
CONSUMER: Inspiration and Ideal
Birds BirdsofofParadise Paradise Accessories Collection SS13 Accessories Collection SS13 CONCEPT/MOOD
Birds BirdsofofParadise Paradise Accessories Collection SS13 Accessories Collection SS13 COLOUR BOARD
Birds BirdsofofParadise Paradise Accessories Collection SS13 Accessories Collection SS13 MATERIALS BOARD
Birds BirdsofofParadise Paradise Accessories Collection SS13 Accessories Collection SS13 DEVELOPMENT
Birds BirdsofofParadise Paradise Accessories Collection SS13 Accessories Collection SS13 DEVELOPMENT
Birds BirdsofofParadise Paradise Accessories Collection SS13 Accessories Collection SS13 PRESENTATION SHEET
Birds BirdsofofParadise Paradise Accessories Collection SS13 Accessories Collection SS13 PRESENTATION SHEET
Birds BirdsofofParadise Paradise Accessories Collection SS13 Accessories Collection SS13 PRESENTATION SHEET
Birds BirdsofofParadise Paradise Accessories Collection SS13 Accessories Collection SS13 SPECIFICATION SHEET
Between past and future
Between Past and Future ACCESSORIES COLLECTION Autumn-Winter 12-13
Between past and future CONSUMER PROFILE
Between past and future ETHOS
“I want to empower women. I want people to be afraid of the women I dress.” Alexander McQueen
Between past and future MOOD BOARD
Between past and future CONCEPT BOARD
Between past and future COLOUR INSPIRATION BOARD
Caramel TP181160 Red Maroccan Ocre TP191655 Van Dyck Brown TP191606 Burgundy Red TP191623
Between past and future MATERIALS BOARD Van Dyck Brown Vegetable Tanned Calf Leather
Red Maroccan Calf Leather
Caramel Calf Leather Wild Rabbit Natural fur with Vegetable Tanned Leather and Linen Thread Hand Stitching Trinity Knot Detail with Hand Stitching
Burgundy Red Pig Suede
Between past and future DEVELOPMENT
Testing materials and techniques: TRINITY KNOT
Mix of texture: leather and fur Trends WGSN AW1213 - Boxy Shopper
Starting point in the creative process searching for detail: CRAFTSMANSHIP Researching lacing, saddlemaking, whipmaking Important element: TRINITY KNOT
Bag Shape TOTE/SHOPPER Variations of a handle containing the trinity knot First mock-up of the product Testing proportions Dimensions: 40x36x14cm
using the traditional method traditional method that could serve as a handle
Simple Tote Shape
Fur Cuffs: Wild Rabbit
Between past and future DEVELOPMENT General and final shape of the handle
Delvaux Newspaper bag
Further exploration of the handle: lacing and a bigger difference between the straps
The handle having another practical function Between tradition and innovation: old techniques and new approaches for the same handle Traditional method of lacing
Final shape of the handle
Lacing sample on the leather mock-up
Experimenting with the fur cuff and lacing
Variation of the handle
Wild rabbit fur cuffs - they replace the D-rings in a normal handle, visually.
Between past and future PRESENTATION SHEET
Van Dyck Brown TOTE BAG Very spacious, it is perfect during daytime. The product has been made with special traditional techniques, using handmade lace, trinity knots and stitching by hand. The materials used are vegetable tanned leather and wild rabbit fur in its natural colour on the exterior, along with soft suede in a rich burgundy colour for a luxurious lining on the inside.
65cm Dimensions: Height : 65 cm Width: 36 cm Length: 16 cm
DESIGN DETAILS Trinity Knot
m
16c
Hand Stitching
m
36c
Burgundy Red
Between past and future PRESENTATION SHEET
MEDIUM DAY BAG
Van Dyck Brown
Voluminous, wide enough for documents, it is perfect for the oďŹƒce buth also in a more casual occasion. It has been made with special traditional techniques, using handmade lace, trinity knots and handstitching. The materials used are natural - including vegetable tan leather and undied rabbit fur. Another touch of luxury and comfort besides the handstitching is the soft pig suede lining, i n a rich burgundy colour
39cm
Dimensions: Height : 39cm Width: 28/34cm Length: 14 cm
DESIGN DETAILS Trinity Knot
14cm
Hand Stitching
34cm Burgundy red
Between past and future PRESENTATION SHEET
SMALL SHORT STRAP BAG
Van Dyck Brown
Small and comfortable, is perfect for an afternoon coee or an evening cocktail. It has been made with special traditional techniques, using handmade lace, trinity knots and handstitching. The materials used are natural - including vegetable tan leather and undied rabbit fur. Another touch of luxury and comfort besides the handstitching is the soft pig suede lining, in a rich burgundy colour and also, the fur gussets add a drop of glamour.
29cm
Dimensions: Height : 29cm Width: 28/32cm Length: 10cm
10cm
32cm
DESIGN DETAILS Trinity Knot
Hand Stitching
Burgundy red
Between past and future PRESENTATION SHEET
GRAB HANDLE CLUTCH
Van Dyck Brown
Small and comfortable, is perfect for an afternoon coee or an evening cocktail. It has been made with special traditional techniques, using handmade lace, trinity knots and handstitching. The materials used are natural - including vegetable tanned leather and undied rabbit fur.
15cm
32cm
EXPERIMENTAL NECKLACE Unique and precious due to the techniques used, this accessory makes a statement of power and proves excellent taste in the same time. Being such a sophisticated piece it can be worn in the evening or in the daytime to make a fashion statement.
Another touch of luxury and comfort besides the handstitching is the soft pig suede lining, in a rich burgundy colour and also, the fur gussets add a drop of glamour. Dimensions: Height : 15cm Width: 28/32cm Length: 2cm
DESIGN DETAILS Trinity Knot
Hand Stitching
Dimensions: Lenght: 35cm Width: 1/7cm
Burgundy red
Between past and future RANGE PLAN
Between past and future SPECIFICATION SHEET 28cm
0 1 2 21 cm
FRONT VIEW 2cm
SIDE VIEW
19cm
3
8cm
4 5
8cm 6cm
12cm
6
7cm
7 8
9cm
4mm
2cm 3cm
1.5 cm
Trinity knot specifications 65 cm 8cm
8cm
1cm 2cm
2cm
40 cm 9cm
3cm
2cm
8cm 17cm
Fur cuff specifications 1.5 cm
2cm 1cm
2cm 1cm
4cm
6cm
16cm
2mm from edge 2cm
Strap details 2cm
1cm Base feet details
1cm
7cm
3.5 cm
4cm
1cm 2mm
2mm 4mm
16cm 14cm
10cm
BOTTOM VIEW 2mm
6mm
2.5 cm
6cm
10cm 36cm
Gusset specifications (top view) Folding details
5 mm 1 mm
Stitching and decorative elements specifications
Between past and future TOTE-photographic presentation