MANIFESTO ON LUXURY Magda Daniloaia
The consumer
Theory and mood
‘Averting mankind’s enslavement to the machine by saving the mass produce and the home from mechanical anarchy and by restoring them to purpose, sense, and life...’ (Walter Gropius, ‘The Scope of Total Architecture’)
Concept
Colours and materials 1 2
5
3
6
4 1. Plastic zip in metallic finish YKK in gunmetal 2. Metalic rivets in anthracite 3. Silver plated copper wire 4. Silver plated base feet 5. Suede leather in light grey 6. Vegetable tanned calf airbrushed (from natural to anthracite)
Development
Development
Design
NO 1 Ideal all throughout daytime this beautifully crafted handbag is sculpted out of the finest vegetable tanned calf leather through the intricate process of moulding. The leather is initially soaked into water in order to increase its elasticity, after which it is sculpted onto an unique mould and left to dry for two week. After the leather has dried, the mould is removed and assembly can begin. The whole process takes between 9 and 15 hours. Dimensions: 42 x 41 x 13 cm
Design
NO 2 Ideal all throughout daytime but much smaller than NO1 this beautifully crafted handbag is sculpted out of the finest vegetable tanned calf leather through the intricate process of moulding. The leather is initially soaked into water in order to increase its elasticity, after which it is sculpted onto an unique mould and left to dry for two week. After the leather has dried, the mould is removed and assembly can begin. The whole process takes between 9 and 15 hours. Dimensions: 24.5 x 30 x 13 cm
Design
NO 3 Ideal for the afternoon or early evening this beautifully crafted handbag is sculpted out of the finest vegetable tanned calf leather through the intricate process of moulding. The leather is initially soaked into water in order to increase its elasticity, after which it is sculpted onto an unique mould and left to dry for two week. After the leather has dried, the mould is removed and assembly can begin. The whole process takes between 9 and 15 hours. Dimensions: 32 x 18 x 8 cm
Design
NO 4 Ideal all throughout daytime but much smaller than NO1 this beautifully crafted handbag is sculpted out of the finest vegetable tanned calf leather through the intricate process of moulding. The leather is initially soaked into water in order to increase its elasticity, after which it is sculpted onto an unique mould and left to dry for two week. After the leather has dried, the mould is removed and assembly can begin. The whole process takes between 9 and 15 hours. Dimensions: 16 x 13 x 9 cm
Collection
Copper colour range
Anthracite colour range
Photographic presentation