Sponsorship Opportunities 2014
As the oldest cheese show in England, the Global Cheese Awards are about to celebrate their 153rd anniversary which is a real testament to the industry through their support, sponsorship and entries. We always take on board comments from the committee and industry and as a result will be increasing sponsorship opportunities for 2014 so even the smallest budget can be accommodated. To broaden the appeal and reach of the awards we will be adding new attractions and investing in targeted marketing and social media campaigns to support our sponsors and broaden our global reach. We have already received interest from the BBC to film the awards and we are planning for a lot more media attention over the coming months. For further information on any of the opportunities in this leaflet contact:
Brenda +44 (0)1373 463600 brenda@globalcheeseawards.com Jodie +44 (0)1943 872 505 jodie@globalcheeseawards.com We look forward to hearing from you! NIGEL POOLEY Global Cheese Awards Chairman
Diary Dates 2014 Judging and Trade Day Friday September 12th 2014 Public Show Day Saturday September 13th 2014
KEY SPONSOR £3,000 +VAT THE BENEFITS
✓
Brand Logo displayed on the numerous banners inside the Cheese Pavilion visited by 20,000 people
✓
Brand Logo displayed on the entrance board either side of the porch entering the Cheese Pavilion
✓ ✓
Free 3m x 3m selling stand which includes Shell Scheme
✓ ✓
Social Media - Frome Friday - inclusion in social media campaign with competitions
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
1 Banner displayed at each pay gate entering the show
Brand Logo on both website homepages (Global Cheese Awards & Frome Cheese Show) which is visited frequently by visitors in the build up to the show and after when the show results are published from our range of competitions Brand logo on the inside of the show leaflet (94,000 printed and distributed with Royal Mail, local shops, tourist attractions and Schools) 2 Banners displayed around the Village Green, a popular area for all day entertainment 2 Banners displayed around the Main Ring hosting a range of entertainment Inclusion of Brand Logo on each newsletter issued to the Frome Cheese Show database Up to 8 guest invitations to the Friday Trade Lunch held during the Global Cheese Awards Your brand will be featured in Cookery Theatre inside the cheese pavilion Up to 8 entry tickets to the Frome Agricultural & Cheese Show on Saturday Up to 8 admission passes to the Members’ Marquee on Saturday Show Day Up to 8 lunch tickets for the Members’ Marquee on Saturday Show Day Up to 3 ringside car passes for the Saturday Show Day
Sponsorship Opportunities 2014
ASSOCIATE SPONSOR £1,500 +VAT THE BENEFITS
✓ ✓
Free 3m x 3m selling stand which includes Shell Scheme
✓
Brand logo on the inside of the show leaflet (94,000 printed and distributed with Royal Mail, local shops, tourist attractions and Schools)
✓ ✓ ✓ ✓ ✓ ✓ ✓
Inclusion of Brand Logo on each newsletter issued to the Frome Cheese Show database
Brand Logo on both website homepages (Global Cheese Awards & Frome Cheese Show) which is visited frequently by visitors in the build up to the show and after when the show results are published from our range of competitions
8 guest invitations to the Friday Trade Lunch held during the Global Cheese Awards Your brand will be featured in Cookery Theatre inside the cheese pavilion Up to 8 entry tickets to the Frome Agricultural & Cheese Show on Saturday Up to 8 admission passes to the Members’ Marquee on Saturday Show Day Up to 8 lunch tickets for the Members’ Marquee on Saturday Show Day Up to 3 ringside car passes for the Saturday Show Day
Contact +44 (0)1373 463600
WEBSITE ADVERTISING £250
2014 will see us launch our new website that will give you news about the show, include our new blog and act as our main source of information on the show. We will be using our social media and marketing campaigns to drive both trade and consumer traffic to the site and is an excellent opportunity to get your company or brand in front of the people who matter.
TRADITIONAL BRITISH & CONTINENTAL MARKET Prices start from
£500
If you want to be at the show but don’t have massive budgets this is an excellent opportunity for smaller producers to become part of the show. Following feedback we understand that budgets are tight so by introducing this element we can offer you the chance to get your products in front of the trade and 20,000 cheese loving consumers.
EDUCATION CENTRE
Contact Jodie at jodie@globalcheeseawards.co.uk or call 01943 872 505 Consumer research shows that people in the UK still don’t understand the dairy process or the range of cheese and dairy products available by introducing this concept we are planning to help in this important educational message. The concept will show the process from cow to plate and will feature a model milking cow, a cheese tasting centre and a lecture/ demonstration theatre. We will be promoting this feature heavily in our marketing programme. If you would like to be involved either sponsoring an area or putting your cheese in the tasting centre contact Jodie at jodie@globalcheeseawards.co.uk or call 01943 872 505.
Sponsorship Opportunities 2014
CIDER, CHEESE AND WINE BAR
Contact Jodie at jodie@globalcheeseawards.co.uk or call 01943 872 505 Following an initial launch in 2013 - we are looking to make this one of the main features of the cheese pavilion that will be open on the trade and consumer day. Being in the heart of cider country we felt that we should include this element into the normal cheese and wine association. We are hoping to find one major sponsor, or to split into the three elements of cider, wine and cheese. By selling your wares you will see a return on your investment.
MAKE THE MOST OF YOUR 2014 GCAs
Contact +44 (0)1373 463600
THE DAIRY PRODUCE SCHEDULE £1,500 +VAT THE BENEFITS
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Corporate logo on the front cover of The Dairy Produce Schedule
MAKE AN IMPACT IN 2014
Full page advert in The Dairy Produce Schedule Display space, 3m x 3m, inside the Cheese Pavilion for the Friday & Saturday 2 lunch tickets for the Friday Trade Day Company name displayed inside the Show Programme & Catalogue sold on Saturday 10 entry tickets to the Frome Agricultural & Cheese Show on Saturday 10 admission passes to the Members’ Marquee on Saturday 2 lunch tickets for the Members’ Marquee on Saturday 3 ringside car passes for the Saturday
MARQUEE SPONSORSHIP £1,500 +VAT THE BENEFITS
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
A5 advertisement on the inside cover of the Dairy Produce Schedule Display space, 3m x 3m, inside the Cheese Pavilion for the Friday & Saturday Company name featured inside the Dairy Produce Schedule Numerous banners and/or flags displayed inside marquee (supplied by the sponsor) Corporate invitations to the Trade & Judging day on Friday 2 lunch tickets and access to VIP area on the Friday Trade Day Company name displayed in the Show Programme & Catalogue sold on the Saturday 10 entry tickets to the Frome Agricultural & Cheese Show on Saturday 10 admission passes to the Members’ Marquee on Saturday 2 lunch tickets for the Members’ Marquee on Saturday 3 ringside car passes for the Saturday
AWARD PRESENTATION SPONSORSHIP £700 +VAT THE BENEFITS
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Company logo prominently displayed behind the winners as they receive their awards Logo to feature in professional show photography for press and publicity purposes Display space, 3m x 3m, inside the Cheese Pavilion for the Friday & Saturday Option to present some of the awards Access to VIP area on the Friday Trade Day Company name displayed inside the Dairy Produce Schedule Corporate invitations to the Trade & Judging Day on Friday Option to purchase lunch tickets for the Friday Trade Day Company name displayed inside the Show Programme & Catalogue sold on Saturday 4 entry tickets to the Frome Agricultural & Cheese Show on Saturday 4 admission passes for the Members’ Marquee on Saturday
RESULTS SPONSORSHIP £400 +VAT
GREAT VALUE SPONSOR PACKS
THE BENEFITS
✓
Company logo will be shown on every page of the results which are posted on the Global Cheese Awards website and distributed to exhibitors on the Trade Day
✓ ✓ ✓ ✓ ✓ ✓ ✓
Display space, 3m x 3m, inside the Cheese Pavilion for the Friday & Saturday Company name displayed inside the Dairy Produce Schedule Corporate invitations to the Trade & Judging Day on Friday Option to purchase lunch tickets for the Friday Trade Day Company name displayed inside the Show Programme & Catalogue sold on Saturday 2 entry tickets to the Frome Agricultural & Cheese Show on Saturday 2 admission passes for the Members’ Marquee on Saturday
GOLF DAY SPONSORSHIP £300 +VAT THE BENEFITS
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
A GREAT DAY OUT & GE YOUR BRA T ND NOTICED
Trophies engraved with your company name Opportunities to display company details around the golf course Opportunity to present prizes on the golf day Photographic opportunities Corporate invitations to the Trade & Judging Day on Friday Option to purchase lunch tickets for the Friday Trade Day Company name displayed inside the Show Programme & Catalogue sold on Saturday 2 entry tickets to the Frome Agricultural & Cheese Show on Saturday 2 admission passes for the Members’ Marquee on Saturday
GREAT VALUE
JUDGES’ ADMISSION PACK & BOOK SPONSORSHIP £250 +VAT THE BENEFITS
✓
Company logo featured on the front cover of the Judges’ Admission Pack and the Official Book used during judging
✓ ✓ ✓ ✓ ✓ ✓ ✓
Company leaflet distributed inside the Judges’ admission pack (provided by sponsor) Company name displayed inside the Dairy Produce Schedule Corporate invitations to the Trade & Judging Day on Friday Option to purchase lunch tickets for the Friday Trade Day Company name displayed inside the Show Programme & Catalogue sold on Saturday 2 entry tickets to the Frome Agricultural & Cheese Show on Saturday 2 admission passes for the Members’ Marquee on Saturday
GREAT VALUE
EXHIBITOR ADMISSION PACK SPONSORSHIP £250 +VAT THE BENEFITS
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
GREAT VALUE
Company logo featured on the front cover of the Exhibitors’ Admission Pack Company leaflet distributed inside the Exhibitors‘ Admission Pack (provided by sponsor) Company name displayed inside the Dairy Produce Schedule Corporate invitations to the Trade & Judging Day on Friday Option to purchase lunch tickets for the Friday Trade Day Company name displayed inside the Show Programme & Catalogue sold on Saturday 2 entry tickets to the Frome Agricultural & Cheese Show on Saturday 2 admission passes for the Members’ Marquee on Saturday
CELEBRITY COOKERY THEATRE INGREDIENTS £200 +VAT THE BENEFITS
✓ ✓
Celebrity Chef to feature your ingredient, mentioned by brand in an agreed recipe
✓ ✓ ✓ ✓ ✓
Corporate invitations to the Trade & Judging Day on Friday
Sponsor’s name on menus distributed after the show via the Frome Cheese Show website (www.fromecheeseshow.co.uk) Option to purchase lunch tickets for the Friday Trade Day Company name displayed inside the Show Programme & Catalogue sold on Saturday 2 entry tickets to the Frome Agricultural & Cheese Show on Saturday 2 admission passes for the Members’ Marquee on Saturday
COMPETITIVE ENTRIES All above sections will receive a full listing in Show Catalogues, Pre-Show Postings and Website, they will also receive appropriate badges and lunch tickets.
SECTIONS There are also individual classes under each of the sections that are available for sponsorship - for further information please call Brenda or Jodie on +44 (0)1373 463 600 or email brenda@globalcheeseawards.com
✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓ ✓
Overseas Cheese - Open to non-European Cheese Reduced Fat - Open to all countries Speciality Cheese - Open to all countries Sheep Milk Cheese - Open to all Countries Goats Cheese Stilton - UK only Specific Cheese type with PDO, PGI or AOC Designation Continental Cheese Butter Cream Ice Cream Yogurt Best Branded Cheddar Independent Retailer Class
SEE YOU THERE!
CONTACT INFORMATION
For further information on any of the opportunities in this leaflet contact:
Brenda +44 (0)1373 463 600 brenda@globalcheeseawards.com Jodie +44 (0)1943 872 505 jodie@globalcheeseawards.com You can also find out more information on the new Global Cheese Awards website:
www.globalcheeseawards.com
Visit the Global Cheese Awards website:
www.globalcheeseawards.com