C
yber Monday, AKA, the online version of Black Friday seems to be bigger and better each year with more deals, more sales, and more savings. Mark your calendars for November 30, the date anticipated for Cyber Monday. Yet lots of retailers release early deals that make consumers rethink waiting until the end of the month. Thanks to the pandemic, it is projected to be substantially larger than what we have ever seen before. Most people plan to do their holiday shopping solely online. As an online marketing stunt, stores use Cyber Monday to publicize to consumers that it's their last chance to save big, and better yet, they don't have to leave their house. Whether you shopped on Black Friday or not, the advertising for Cyber Monday builds to take advantage of
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people's appetite for material, rather than our need. Come Monday morning, many of us return to work or school after the holiday weekend, we log onto our favorite sites seeking their latest sales. Consumerism is the root of shopping, spending then ending in storage or stuffed in a closet but hey, at least we got it on sale, right? It is the pinnacle of brands inducing the want for items. Hypothetically, if we got everything we needed throughout the year, there would be no need to budget our expenses for these two days out of the year and we would be less likely to be the victim to this occurrence. With major businesses filing for bankruptcy due to COVID-19, these infamous shopping events are more important than ever to replenish the decline in business. For some stores, they plan to extend their deals both online and
