EDITOR’S DESK
owercanbetaken,Influencecanonlybeearned."The wordinfluencehasbeenearningviralityformany reasons.Somepositives,andmanynegatives,butthe termisbeingtossedandturnedaroundontheinternetandhas nowbecomemorethanjustabuzzword.
So,whatmakesacompanyorbrandinfluential?Anycompanyisbuilt brick-by-brickwithyearsordecadesofexperience,so"influence"isafar-fetchedjourney.Eithera companycanachievethetitleof"influential"whenit'sinthebusinessforasubstantialperiod,oritis 100%purpose-driven.
Yes,whenacompanyisbackedwitharobustpurpose,itconnectswithamassiveaudienceonadeeper level.Themostinfluentialbusinesses,beitApple,Nike,Nestle,orTesla,havebeenabletoconnect withtheirtargetaudienceone-on-one.Nowonderwhythesecompaniesneverlosetheircharmand continuetoskyrocket.Morethantheproducts,it'sthebrandandthelegacythesecompanieshave createdthathastouchedthelivesofmillionswhocontinuetobetheirloyalsupporters.
Ourlatestissue,"10InfluentialCompanieswhicheveryoneshouldknowin2023"represents companiesthatareactivelyparticipatingtobeapartoftheever-growingcreatoreconomy.These companiesmarktheirpresencebycateringtotheiraudience,meetingtheircustomizedneeds,and creatinghighlyrelatable,authentic,andniche-specificcontent.
Itisinfluencingitsunraveledpurposetobuildabrandandestablishaglobalfootprint.
So,what'sstoppingyoufromflippingthepages?Carryonandcontinuereadingaboutthemost influential.
Best, DanielShelby ManagingEditor TheChief'sDigestEditor-in-Chief : Christina Todd
Managing Editor : Daniel Shelby
Art Director-visualizers
Charles Richard
Sales & Marketing
Jonathan Henry
Business Development Executives
Racheal Williams
Jennifer Morris
Roman Parker
Relationship Manager
Joseph Edward
Advertising Business Head
George Hagen
Publisher
Calvin Lloyd
10InfluentialCompanieswhicheveryoneshouldknowin2023
GoliathTechoffersthebestscrewpilefoundationsolutionto supportyourprojects.Theycanbeinstalledintoanysoilor spaceyear-round.
AxiomCareisheretohelpidentifydrugabuseandaddiction problemsandiscommittedtoprovidingthebestpossible care!Weofferflexibletreatmentoptionstoanyonewho sufferswithaSubstanceUseDisorder.
AtPortoSpirewebelievethateverybusiness(andindividual) shouldhavethesameopportunitiesthathavetraditionally beenreservedforlargeorganizationswithequallylarge budgets.
Since1999,eBizDocshasbeenhelpingprivateand public-sectororganizationstoresolvetheissuesarising frommanagingdocumentsatalargescale.
Foundedin2016,Alertgyaimsattransformingtheway bloodsugarlevelsaremonitoredandimprovethelivesof individualssufferingfromdiabetes.
BNNanoisleveraginginnovationsincuttingedgematerials sciencetotransform,revitalize,andrevolutionizeindustrial commodities. inRiver
inRiverhelpsorganizationsgaintrustoftheirconsumersby creatingbetteronlineexperiencestotelltheirstoriesand marketingandsellingtheirproducts.
gotomyerpoffersacloud-basedplatformforQuickbooksandSage. Itssecurecloudservicesincludemanagedserverhosting,private serverhosting,applicationhosting,DaaS,andmore.
ClikPakInc
ClikPakisaneCommerceplatformproviderspecializingin orderandlogisticdeliveryfromUSAonlinemarket-places andstores.
GoliathTech AxiomCare PortoSpire,LLC LHRFire Protection,LLC JoshWise Founder&Lead ProjectManager LHRFirePreventioninstalls,inspects,andmaintainssprinkler systems,firealarms,andfireextinguishersforcommercialand residentialproperties.From Engeeng to Heang
Dr. Ming-Chien Chyu
Dr.Ming-ChienChyuisa pioneeringfigureinthefield ofHealthcareEngineering, havingfoundedtheHealthcare EngineeringAllianceSociety (HEALS),aglobalorganizationaimed atadvancinghealthcarethrough engineeringapproachesandmethods. Widelyrecognizedasthe"Fatherof HealthcareEngineering,"Dr.Chyuhas beenhonoredwithnumerousawards anddistinctions,includingbeing namedoneofthe"Top100Innovators &Entrepreneurs"andoneofthe"Most InfluentialLeadersinHealthcareinthe US."Hehasalsobeenrecognizedfor histransformativeleadership, includingbeingnamedoneofthe "TransformationalBusinessLeadersof theYear."UnderDr.Chyu'sguidance, HEALShasgrowntoover15,000 membersandfollowersworldwide, andhasbeenrecognizedasoneofthe "MostInfluentialCompanies& Organizations."
Dr.Chyuhasmadesignificant contributionstohealthcarethroughhis workinHealthcareEngineering,and continuestodriveinnovationand advancementinthiscrucialfield.Dr. Chyu'sgroundbreakingworkincludes definingHealthcareEngineeringina milestonewhitepaper,whichhashada profoundinfluenceonthedevelopment ofthisuniqueandimportantsector.He isalsoapassionateadvocateforthe roleofengineeringinhealthcare, highlightinghowengineeringsolutions havebroughtaboutrevolutionary advancesinhealthcare,andstressing theimportanceofcollaborationand innovationbetweenthetwodomains.
Inaddition,Dr.Chyuhasfoundedone oftheworld'sfirstgraduatehealthcare engineeringdegreeprogramsatTexas TechUniversity.Hehasalsopioneered thecreationoftwoplatformsthatassist engineersandengineeringstudentsin findingemploymentandinternshipsin
thehealthcareindustry,aswellas helpinghealthcareindustryfirmsin recruitingskilledengineersand students.
AJourneyofConstantLearningand Innovation
Dr.Chyu'sjourneyhasbeen characterizedbyapassionforhelping peopleandfindinginnovativewaysto addressunmetneedsinthehealthcare industry.Hestartedwithadesireto connectengineeringandhealthcare professionalsandtohelphisstudents explorejobopportunitiesinthe healthcareindustry Throughhis interactionswithhealthcareindustry employersandengineers,herealized thattherewasadeficiencyinthe currentengineeringcurriculathat neededtobeaddressed.This realizationledhimtoexplorethe industryfurtherandtointroduce programsthatwouldbettertrain
engineeringstudentstoworkin healthcare.
Throughouthisjourney,Dr.Chyuhas remainedmotivatedbyhisdesireto helppeopleandtomakeapositive impactonpatientoutcomes.His journeyhasbeenoneofconstant learning,innovation,andcollaboration withotherswhosharehispassionfor improvinghealthcarethrough engineering.
BridgingtheGapbetween HealthcareandEngineering
Dr.Ming-ChienChyuhasbeen instrumentalinhelpingengineers, engineeringprofessors,researchers, andcompaniesconnectwithclinicians toensurethattheirinventionsand productscantrulybenefitpatient outcomes.Throughoneofthe platformshehasbuilt,hehas facilitatedcollaborationbetween healthcareprofessionals,engineers, researchers,inventors,consultants, investors,entrepreneurs,and companies,leadingtothe commercializationofnewmedical devicesandtechnologies.
TheplatformestablishedbyDr.Chyu servesasarepositoryfortechnical projectsthataddressunmetneedsin patientcare,mostlyoriginatingfrom clinicians,engineers,andmedical device/technologycompaniesseeking collaborationsonvariousstagesof development.Thisincludes conceptualization,research,design, prototyping,testing,clinicaltrial, regulationcompliance,FDA clearance/approval,manufacture, capitalfunding,andmore.
Notably,theplatformalsooffers opportunitiesforengineeringstudents toworkwithclinicians,engineers,and companiesonreal-worldhealthcare
projects,providingavaluablelearning experience.Dr.Chyuhasfurther supportedtheseeffortsbybuildinga comprehensiveanduser-friendly medicaldeviceplatform(Medical DeviceNet),whichprovidesstate-ofthe-technologyinformationforall medicaldevices,includingthemost recentdevicescleared/approvedbythe FDA.
HelpingResearchersandStudents PublishTheirWork
Dr.Chyuhashelpedtheengineering andhealthcarecommunitiesovercome thedilemmaofpublishingtheir researchininterdisciplinaryareas.He foundedthe Journal of Healthcare Engineering,whichservesasa platformforpublishingscientific articlesthatfocusontheintersectionof
healthcareandengineering.WithDr Chyuservingasthefoundingeditor-inchief,thejournalencourages collaborativeresearchinthisfield, prioritizingthedirectimpactonpatient outcomes.
Moreover,Dr.Chyuhasintroducedthe HealthcareEngineeringOnline Communities,whichhelphealthcare andengineeringcommunitiescome togetherandprovidesupdated informationaboutmorethan500 topicsrangingfromartificial intelligenceto3Dprintingforsurgery, engineeringforcancerdiagnosis,and nanomedicine.Thisplatformservesas anexcellentresourceforresearchers andstudentsconductinghealthcare research,providingthemwithaspace todiscussandexchangeideasinthis interdisciplinaryfield.
Establishing Platforms to Empower Skilled Engineers
Dr.Chyuhastakenseveralinitiativestohelpthehealthcare industryrecruitqualifiedengineers.Oneofhiskeycontributions istheestablishmentofaplatformthatassistsengineering studentsandyoungengineersinsucceedinginthehealthcare industry,whilealsohelpinghealthcarefirmsfindskilled engineers.Recognizingthatmostexistingengineeringcurricula providelittleornoeducationonhealthcareandbiomedicine, exceptforbiomedicalengineering,Dr.Chyustartedaprogram thatinvitesmedicaldoctorswithexpertiseinhealthcare engineeringandmedicaltechnologyinnovationtodeliver lecturestoengineeringstudents.Thisprogramalsoinvites engineeringleadersfromthehealthcareindustry,particularlythe medicaldevice/technologysector,andmedicalschoolprofessors withdegreesinengineeringasguestspeakers.Bybringing expertswithdualexpertisetoteachhealthcaretoengineering students,Dr.Chyuisbridgingthegapbetweenthehealthcare industry'sneedforqualifiedengineersandengineeringstudents' lackofawarenessabouttheopportunitiesavailableinthe healthcareindustry.Oneofthenotableplatformshecreatedis theHealthcareEngineeringMentoringProgram,whichconnects healthcareengineeringprofessionalsandleaderswith engineeringstudentstohelpthemprepareforcareersinthe healthcare/medicaltechnologyindustryandthriveinthefield.
AddressingDeficiencyof EngineeringCurriculainHealthcare
Dr.Chyuhasdevelopedseveral programstoaddressthedeficiencyof engineeringcurriculaandprepare engineeringstudentsforjobsin healthcare.Oneoftheseprogramsis theHealthcareEngineeringCertificate Program,whichfeaturestheinnovative Cutting-EdgeCoursesCustomized (CeCoCu)approach.Theprogram allowsindividualstocustomizetheir learningexperiencebasedontheir backgrounds,interests,andcareer strategies.Thisprogramisdesigned notonlyforengineeringstudentsbut alsoforpracticingengineerslookingto transitiontothehealthcaresectorand healthcareprofessionalsseekingto applyengineeringtotheirpractice.
DrivingForceBehindHEALS' Success
Severalfactorshavecontributedtothe successofHEALS.Oneofthekey factorsistheircommitmentto continuouscommunicationand engagementwiththeirmembersand followers.Byregularlycommunicating withhealthcareprofessionals, engineersandengineeringleaders, researchers,professors,andstudentsin bothhealthcareandengineering, inventors,consultants,and entrepreneurs,HEALSisabletolearn whattheirtargetaudienceneedsand howtheycanhelp.This communicationalsohelpsHEALS generatenewideasandimprovetheir services.
Anotherfactorcontributingtotheir successistheirwillingnesstoreachout topeopletheyhavenevermetwho mayhelpthemgeneratenewideas. Thisinitiativetoconnectwithexperts attheintersectionofhealthcareand engineering,aswellasother
individualswhoneedtheirhelp, enablesHEALStokeepupwiththe latesttechnologyandtrendsinthe healthcareindustry.
Byconstantlycommunicatingand learningfromexpertsandpeoplewho needhelp,whilekeepingupwiththe newtechnologyandtrends,HEALSis abletocreatesynergybetween healthcareandengineering.This approachhasallowedthemtoidentify theneedsofhealthcareprofessionals andengineersanddevelopservices thateffectivelyaddressthoseneeds. HEALS'commitmentto communication,engagement,and collaborationhasbeeninstrumentalin theirsuccess.
EnvisioningtheFutureofHEALS
Dr.Chyuiscommittedtocontinuing hiseffortstobuildastrongalliance betweenhealthcareandengineering professionals.Toachievethisgoal,he willpursuepartnershipsand collaborationswithvarious organizationsandindividuals,andseek toexpandHEALS'reachandimpact throughincreasedmembership, enhancedservicesandresources,and thedevelopmentofnewinitiatives.Dr. Chyu'sunwaveringdedicationto bridgingthegapbetweenhealthcare andengineeringwilldrivehisvision forthefutureofHEALS,ashestrives tocreatemeaningfulandlasting changesinthefield.
"Dr. Chyu has been a pioneer in the field of healthcare engineering and was one of the early advocates for applying engineering practices to efforts to enhance the delivery of healthcare."JamesP.Bagian,MD,PE,USNational AcademyofMedicine,USNational AcademyofEngineering,formerNASA Astronaut
“Dr. Chyu may have already secured a historical position in the development of healthcare engineering."- Fazle Hussain,PhD,USNationalAcademyof Engineering,TheWorldAcademyof Science
RenownedExpertsPraisingDr. Chyu'sContributionsVernJohnson'scommitmentto servingothersistruly inspiring.WithhisBachelor's degreeinSocialWork,heembarkedon ajourneythatwouldspanalmosttwo decadesinthehospicebusiness, providingcompassionatecareto countlessneedypatients.
ButJohnson'sdrivetohelpthose strugglingwithmentalhealthand addictionledhimtoexpandhisvision. Heopenedasoberlivinghome,which grewintoathrivingbehavioralhealth clinic,offeringresidentialtreatment programsandintensiveoutpatient servicesthathavemadeameaningful impactonthelivesofcountless individualsandfamilies. Vern Johnson'sdedicationtoimprovingthe healthcareindustryisatestamenttohis selflessnessandunwaveringpassion forhelpingothers.
VisionStatementforAxiomCare:
“To make effective and compassionate healthcare accessible to every American, regardless of their circumstances."
VernJohnsonAxiomCareempowersindividualsand familiesaffectedbyaddictionby providingcomprehensivetreatment, support,andresourcesandadvocating forequitableaccesstohealthcarefor all.AsthefounderofAxiomCare, VernJohnsonworkscloselywith Arizona'sstakeholders,thestate,and thecriminaljusticesystemtoassess communityneedsandcreate innovativeprogramsthatmakea positiveimpact.
Hisleadershipandcommitmentto providingcompassionatecarehave beeninstrumentalinshapingthe company'smissionandvision.His dedicationtoimprovinghealthcare accessandoutcomesguidesthe organization'sgrowthandsuccess.But buildingAxiomCarewasn'tsimple…
Likeanystartup,AxiomCarefacedthe challengeofsecuringfundinginits earlydays.However,leveragingVern Johnson'sdecade-longcareerin commercialrealestate,heestablished strongrelationshipswithbanksand fellowentrepreneursthatlaidthe groundworkforthecomprehensive programsandservicestheyprovide today
Inaddition,VernJohnson'sactive involvementinhealthcare-related
Axiom Care
leading residential healthcare provider,
politicalinitiativesinArizonaincludingchairingtheArizona RecoveryHousingAssociation (AzRHA)-hasbeeninstrumentalin shapingtherecoverylandscapeof AxiomCare.
ExploringtheWorkCultureat AxiomCare
Axiomcarehaspatient-centeredwork culture.Theemployeesarededicated toputtingtheneedsoftheirpatients first.Theystrivetoprovide personalizedandcompassionatecare thatmeetseachpatient'sneeds.Axiom Carevaluescollaborationand teamwork,focusingoncreatinga positiveandsupportivework environment.Employeesworktogether toachievesharedgoalsandsupport eachotherintheirprofessional development.
Thisfacilityalsoencouragesits employeestopursueongoing educationandprofessional development,withopportunitiesfor trainingandadvancementwithinthe
organization.Likeanyothersuccessful organization,AxiomCareembedsa cultureofrespect,empathy,and understandingtowardpatientsand colleagues.Theystrivetocreatea welcomingandinclusiveenvironment whereeveryonefeelsvaluedand supported.Lastly,AxiomCareis committedtopositivelyimpactingthe communitiesandencourages employeestoparticipateinbroader outreachprogramsandinitiatives.
WhatsetsAxiomCareapart,and howdoitsservicescreate opportunities?
AxiomCarehelpsindividuals strugglingwithsubstanceusedisorder (SUD).Theyofferarangeofprograms andservicesdesignedtoprovide comprehensivecareandsupportfor patientsontheirjourneytorecovery. Forstarters,AxiomCarehasanentire medicallyassisteddetoxfacilitystaffed bydualBoardCertifiedmedical professionalsinSUDandpsychiatry Thismeansthatpatientsjuststarting theirtreatmentjourneycanreceivethe
medicalsupporttheyneedtosafely detoxfromdrugsoralcoholwhilealso gettinghelpforanyunderlyingmental healthissues.
ButAxiomCaredoesn'tstopthere. Theyalsoofferresidentialtreatment facilitieswithlonger-termprograms focusingonprovenclinicalmethods forlong-lastingbehavioralchange. Theseprogramshelppatientsnotjust recoverfromtheiraddictionbutalso transformtheirlivesinameaningful andsustainableway Andhere's anotherincrediblethingthatAxiom Careisdoing:theyrunlong-term programsincollaborationwiththe ArizonaDepartmentofCorrections.
Theseprogramsareadiversionfor individualswhowouldotherwisebe reincarcerated,offeringthemthe opportunitytoreceivetreatmentand supporttoovercometheiraddiction andgetbackontracktolivinga fulfillinglife.Overall,AxiomCareis genuinelymakingadifferenceinthe livesofmanyindividualsandfamilies affectedbyaddiction. Their
Arizona's
dedicated to providing quality and compassionate care to every American
Vern Johnson | Founder
commitmenttoproviding comprehensivecare,support,and resourcesistrulyinspiring,andit'sno wondertheyareahealthcareindustry leader
AxiomCare'sTech-driven HealthcareApproach
AxiomCareisutilizingcutting-edge technologytoenhancehowthey providehealthcareservicestotheir clients. WithanintegratedClient ResourceManagement(CRM)and ElectronicMedicalRecords(EMR) systemprovidedbyKIPUHealth, they'vestreamlinedtheirprocessesand createdamoreefficient,paperless environmentforclientsandstaff.
Thisinnovativesystemalsoenables seamlesscommunicationwith insuranceprovidersforelectronically transferringbillinginformationand medicaldocumentation.Butthat'snot
all.AxiomCarealsopartneredwith MicrosoftBusinessIntelligenceto developvaluabletoolssuchas dashboardstohelpthemmanagetheir programsandtrackpatientoutcomes.
TheHumanResourcesdepartmenthas gonefullydigital,usingvarioustools tomanageemployeepayroll, evaluations,andsocialmedia engagement.Thesetoolshelp appreciateemployeesandallowthem toruninitiativeslikewellness challengesforbenefit. AxiomCareis committedtoleveragingtechnologyto providethebestpossiblecareforevery American.
TheIdealWayofDealingPatient accordingtoVernJohnson
WhenaskedVernJohnson,inyour opinion,whatisthemosteffective approachtohelpingpatients understandthesignificanceof
residentialdetoxandensuringtheir comfortduringtheprocess?
Hereplied:
“All our staff members are well trained in Motivational Interviewing. Deep down, we know that everyone wants to do what is best for our wellbeing. We cannot motivate anyone; instead, we help them understand, evaluate, and amplify their intrinsic motivations. We work through compassion and empathy to help resolve the internal struggle of fear of change and its conflict with the desire for help and self-improvement…”
AxiomCare'sFutureObjectives
AxiomCareiscommittedtoproviding acompletecontinuumofcarethat engagesclientsinlongertreatment episodesandreducesrelapserates. Thismodeloftreatmentisstatistically proventobeessentialforlong-term, substantivechangeandpositive sobrietyoutcomes.AxiomCare's ultimategoalistocreateareplicable treatmentmodeltocontinueserving Arizonapopulationswhileexpanding itsreachtootherstatestohelpmore peopleinneed.
WrappingUp:
VernJohnson'svisionforAxiomCare haspavedthewayforacompassionate andpracticalapproachtoaddiction treatment.Withhisfocusonintegrated careandafullcontinuumoftreatment, AxiomCarecontinuestoinspirehope andempowerindividualsontheir journeytowardrecovery
Constructionprojectsin commercialandresidential sectorsareexperiencing heightenedgrowthwithnosignsof slowing.Superiortechnologiesthat representease,longevity,and sustainabilityhaveanadvantage.
GoliathTech'sscrewpilescombine engineeringandinnovationto guaranteeasolidfoundationforawide rangeofconstructionprojectsfrom backyarddeckstoagriculturaltents, andmuchmore.
GoliathTechhelical(screw)piles surpassthehighestindustrystandards andareincreasinglythepreferred anchoringsolutionforbuildersallover theworld.Thisispartlyduetothelack ofheavyequipmentneededtoperform theinstallation,andtheminimal damagetothesurroundinglandscape andstructures.
Since2004,GoliathTechhasbecome themostimportantmanufacturerand installerinthehelical(screw)pile industryandatop-rankingfranchisor. Alwaysattheforefrontofitsindustry, theyconstantlyinnovatetorealizetheir missionandvisionofofferingthe highestqualityproductsandservicesto customersaroundtheglobe.
In conversation with Julian Reusing, CEO of GoliathTech
Howwouldyoudescribethemarket scenarioinwhichyourcompanyis operating?
Inthepast,intheconstructionindustry, concretewastheonlyoptionavailable onthemarketforafoundationsystem. Butnow,helicalpilesareagreatand betteroptionforallconstruction
projectsrequiringaground-anchoring foundationsystem.Comparedto GoliathTech'shelical(screw)piles, concreteisnomatchwhenitcomesto strengthening,restoring,orbuildinga foundation.
GoliathTech'ssuccessisrootedina laser-focusedapproachtooffering customersinnovativeproductsand anchoringsolutionsfortheir residential,industrial,commercial,and municipalconstructionprojects.
OurGoliathTechhelical(screw)pile systemandouruniqueapproachto identifyingthebestwaytoinstall helical(screw)pilesdependingonthe typeofproject,soil,andenvironment arekeyreasonsthatwe're#1inour industry Andwithapproximately150 franchiseunitsspreadthroughoutthe
GoliathTech
Surpassing Industry Standards as a Manufacturer & Installer of Screw Pile Foundation Systems
world,andexpandingdaily,weare redefininganchoringsolutionsona globalscale.
Howtoughwasittostart?Howdid youmanagetoovercomethemand moveforward?
GoliathTechstartedin2004asaonemanshowinasmallcityinCanada. AfterIpurchasedthecompanyin 2013,thebusinesswasconvertedinto afranchisemodel.Wealsoinvestedin openinganewstate-of-the-artfactory, research&development,engineering, andproductcertifications.
GoliathTechhasknownexponential growtheveryyearsince2013,andit hasbeenaconstantchallengeto maintainabalancebetweenrapid growthandhavingenoughresourcesto keepup.
Whatstartedasasmallshopinatiny towninCanadaisnowaworldwide businesswithmanyawardsand rankings,inanewstate-of-the-art 120,000square/ftfacility
Julian Reusing | CEOWhatarethemust-haveattributesof aninfluentialcompany?
GoliathTech'ssuccesscanbeattributed tocontinuoushardwork,commitment, andanappetiteforinnovation-a formulathatresultsinthedeliveryof qualityproductsandqualityservices. GoliathTechcertifiedinstallersare integraltocarryingoutthecompany's visionofexcellenceastheyguarantee optimalanchoringofeachhelical (screw)pile.
Inadditiontocontributingtowards economicgrowth,doyouthink companiesshouldalsofocuson socialresponsibilities?
GoliathTechholdsmanycertifications andaccreditations,butonethatweare particularlyproudofisourISO14001 certification,whichisan environmentalmanagementsystem. Notonlydowetakeextremely seriouslytoabidingbyallthe environmentalrulesandregulations, butwegoaboveandbeyondtomake ourmanufacturingprocessasgreenas
possiblethroughourcontinuous improvementsandenvironmental objectives.
Howimportantissocialmediain buildinganinfluentialbusiness today?
Withbillionsofpeoplevisitingsocial mediaplatformsdaily,itisimportant thatGoliathTechbepresentto showcaseitsexpertisetoatargeted audience.Weconsistentlyinvestin socialmediatomaintainastrong presence.
YouTubeAds:Ourgoalistobepresent whereourcompetitorsareadvertising. Weusetargetedkeywords,competitor websitevisitors,retargetingofour websitevisitors,andsearchesrelatedto constructionintereststopromote GoliathTechtoahighlytargeted audienceinourfranchisees'region. Notonlydoesthisallowustobeseen whereourcompetitorsare,butalsoto getinfrontofthousandsofpeoplein differentareas.
Ourwebsiteisthecornerstonefor ensuringthattheGoliathTechbrandis reputable,thatitiscommunicatinga strongmessage,andthatitisstaying abovethecompetitioninthedigital space.Weareinvestingincontent productiontoexplainourproductand brand.Wearecontinuouslyworkingon ourwebsitetohelpimprovesearch engineoptimizationandrankbetterfor searchterms.
GoogleAds:Weareinvestingheavily inGoogleAdsforallfranchisees, targetingspecificterritories.Thegoal istogenerateleadsdirectlyto franchiseesforsearchtermslikehelical piles,screwpiles,concreteforms,and otherpertinentkeywords,andbrand searches.
Last,butnotleast,wehaveadedicated teamofhighlyexperiencedmarketing expertsthathelpplan,manage,and analyzeourmarketingeffortsona monthlyandyearlybasis.Thisallows ustogrowandimproveour performancewithastrategicand methodicalapproach,alwayskeeping ourfranchiseesatthecenterofour marketingefforts.
Tobuildahigh-performanceculture, organizationsmusthaveastrong valuesystemwiththeiremployees basedonopencommunication,trust, andfeedback.What'syourtakeon this?
Asolidandpositiveorganizational cultureiswhatmakesateamfrom goodtoexceptional.Itisthecoreof GoliathTechasabusinessanditis whathasmadepossiblethe exponentialgrowthofthiscompany
Itisnotfornothingthatemployeesat GoliathTechrefertothemselvesasa family,itismorethantheoccasional after-hourdrinkorcocktail.Employees believeinbringingeachotherupand achievingthebestpossible professionalversionofthemselves. Managementhasalwaysbeeninvolved ineveryaspectofthecompanyaswell asaccessibleforanyandallofits employees.
Whatroledoinnovationand technologyplayinscalingupa business?
GoliathTechhasinvestedalotof moneyandresourcesinresearchand
developmenttomakesuretheyoffer thebestproductonthemarket.Ithas developedawiderangeofproductsto offeravastvarietyofoptionstomake anyprojectpossible.
Theuseofconcretefoundationshas beenthemaingo-tointheconstruction industryforasfarasonecan remember,butinfact,helicalpilescan beusedtoreplacetheseconcrete foundationsandoffermany advantages.GoliathTechhasbeenat theforefrontofeducationonthis foundationsystemforeveryoneinthe industrywhodon'tknowwhathelical pilesare.So,innovationand technologyarethemainpartofthis business.
Whatdoesthefuturelooklikefor yourcompany?Whatareyou planningtodonext?
Ifhistoryisanindicationofthefuture, GoliathTechisguaranteedtocontinue itsgrowth.GoliathTechiscurrently expandingintoEuropeandis constantlylookingatindustrytrendsto keepinnovating.
MeetTheManKeepingInnovation
AliveatGoliathTech
JulianReusing,CEOAwordfromJulian:
“Wealwaysrefertoourselvesasthe GoliathTechfamily.GoliathTechhas noweakestlink,everyoneknows exactlywhatneedstobedoneandhow todoit.Theteamhasbeenthe cornerstoneofoursuccessandtheir effortshavebeenrecognizedbyseveral awardsandaccoladesintheindustry.”
INFLUENTIAL COMPANIES
InourinteractionwithJoshWise, FounderofLHRFireProtection, LLC,wediscussthedamagethat firescancauseandtheimportanceoffire preventionandprotectionsystemsfor commercialandresidentialproperties.
Belowisanexcerptfromourinteraction.
Whatwastheideabehindthe inceptionofyourcompany?
WhenIgraduatedHighschoolin2010,I setouttobeafirefighter.Iobtainedan associate'sdegreeinFireScienceanddid alive-inprogramwithalocalFire departmentnearthecollege.After spendingtwoyearsimmersedinit,I decidedfull-timefirefightingwasnotfor me.Icontinuedmyhighereducationto obtainaBachelor'sdegreeinPublic Servicewhilealsobeinganon-call firefighterinthelocaltownwhereIlived.
Isawfirsthandthedestructionofthat firesandanunmaintainedfireprotection systemcancause.AftercollegeIdida stintasaPrivateInvestigatorwhere thingswereprettyboring,workinglong andlatehours.Atthispoint,Isoughtout afriendwhoworkedinthe“fireservice” asasprinklerfitter.Iquicklylandedajob asasprinklerapprenticeand8short monthslaterIbecameasprinkler foremanrunningmyownjobsandcrews. Afterdoingthatforabout5yearsorso,I sawagreatopportunityinthemarketfor betterclientservicesandthat'swhen LHRFireProtectionstarted.Istarted withthemantra“wemaynothavethe biggestworkforce,wemaynothavethe deepestpockets,wemaynothaveallthe toolsandequipmentthatotherfire protectioncompanieshave,butIwillput ourclientserviceupagainstanyone.” Andthat'swhatgotustowhereweare today.
Howdoesyourcompanycontributeto thecompetitiveglobalplatformat large?
Weareshootingtobeaone-stopshopas muchaspossible.Wearestillworking towardsthisbyofferingallthingsinfire protection.Evenmorethanthat,wehave alreadyformedanelectricalunitandwe willcontinuetoaddonotherunitsasthe opportunitiespresentthemselvestobe abletoprovidesolutionsforourclients nomatterwhattheirneedsare.
Howtoughwasittostart?Howdid youmanagetoovercomethemand moveforward?
Itwashard.Thiswasandisthehardest thingIhavedonesincemykidshadto spendayearinthehospitaldueto complicationsofbeingbornprematurely Ifacedalotofnegativityanddoubtfrom peoplethatIcaredabout.ThequestionI
“Whether we're installing a new fire safety system, testing or repairing your existing equipment, or responding to an emergency call, we're dedicated to doing the job right.”
LHR Fire Protection, LLC
Offering Scheduled and Emergency Fire Protection and Repair Services to Residential and Commercial Customers
gotaskedalotthathasstuckwithmeis “whatareyougoingtodowhenyoufail” whichhonestlygavememotivationto notfail–adoptingthefailureisnotan optionmentality '
Whatarethemust-haveattributesof aninfluentialcompany?
Wemusthavethe“whateverittakes” mentality Wemustallbeowners–I don'townthiscompany,theteamowns thiscompanyandifthiscompanyis goingtothrive,it'sgoingtobebecause weallputinthework.Theoppositeis alsotrue,ifthiscompanyfails,it's becausewedidn'ttakecareofitand nourishit.Luckily,wevetthepeoplewe bringontoourteamandweallhavethe “failureisnotanoption”mentality–this requiresustobesurethatthepeoplewe bringinaretherightculturalfit.
Howdoyoudescribethework environmentatyourcompany?
It'sallaboutourcorevalues–Service, Safety,Culture,andCommunication.We talkaboutthesecorevaluesmonthlyat ourcompanymeetings.
Inadditiontocontributingtowards economicgrowth,doyouthink companiesshouldalsofocusonsocial responsibilities?
Absolutely,wecannotbetunnelvisioned.Weneedtothinkabouthowwe
Josh Wise | CEOcanmakethecommunitiesinwhichwe liveandworkabetter,saferplacetobe.
Howimportantissocialmediain buildinganinfluentialbusinesstoday?
Weliveintheageofsocialmedia.What thismeansis-ifyou'renotonsocial media,youaremissingopportunitiesto connectandgrowyourbusiness.We believeinthissomuchthatwehave someoneonstaffthatworksonmaking surewearepostingandbeingactivedaily sothatweareknownthroughoutNew Englandandbeyond.
Whatroledoinnovationandtechnology playinscalingupabusiness?
Weneedtoleveragetechnologyand innovationtogrowandadapttonewcodes andordinances.Ifwedonotgrowwith technology,weriskbeingirrelevantand leftbehind.“Whatbroughtusherewon't getusthere.”
Whatdoesthefuturelooklikeforyour company?Whatareyouplanningtodo next?
Wewillcontinuetogrowasthemarket allowsandwewillacquireotherbusinesses thathaveanolderguardlookingto exit/retirefromthemarketplaceaswehave doneinthepast.Wehavebeenabletolearn andgrowwithourpastexperiencesof acquisitionswhichpositionsuswellto growonourterms.Wehavescarsfromour
pastmistakesbutaslongaswelearn fromeachscar,Ichalkitupasawin.
ThemanbehindLHRFireProtection, LLC
JoshWise,Founder&LeadProject ManagerJoshisaformerfirefighterwhoknows firsthandthedamageanddevastationthat apoorlyinstalled,unmaintained,or faultyfiresystemcancause.Joshserved tenyearsasaFirefighter1and2with localNHfiredepartmentsandthen6 yearsasanapprenticeandJobForeman withvariousfireprotectionservice departmentsandcompanies.Joshbrings auniquelevelofexperience, professionalism,andpassiontoeveryjob andisproudtoprovidelifeandsafetyto ourcustomers.
Joshhas16+yearsofexperienceinFire ProtectionServices.Hehasadegreein FireScienceandisaCertifiedNHState Inspector,andCertifiedNHCity/State Licensed.
Outsideofwork,JoshisacertifiedEMT, hevolunteersasayouthleaderwithhis church,andhelovestospendtimewith hiswifeApril,andtwinboysCorbinand Caden.
TheChief'sDigesthadthe pleasureofinteractingwith AndrewWallace,CEOof PortoSpire,LLConhelping businessestellthestoryoftheirbrand andbuildtheirpresenceinfrontof theiraudience.
Here'shisstoryandtheinsightshe shared.
AndrewWallace
Havingspentadecadehoningthe skillsofstorytellingthrough entertainment(dancing,singing, acting)beforetransitioningtotactical ITroles,Ibringablendofartisticand scientificmindsetstoeveryeffortI undertake.Whileworkinginlive performanceart,Iperformedwith widelyvaryinganddiversegroups rangingfromsmallintimateshowsto
large-scaleproductionswithhundreds ofindividualsworkingbehindthe scenestokeepthingsrunning.
TransitioningintoITroles,Ifocused onbreakingdowncomplexproblems intosmaller,easier-to-digestportions.I oftenfoundmyselfinrolesactingasa bridgebetweenthosemoretechnically mindedwiththosedrivingthe business.Buildingfrommyprevious experiencesinentertainment,Ibegan movingintoroleshelpingtoplanand leadprojects.Thiseventuallyledtothe roleIholdtodayasCEOinwhichI useablendofavarietyofexperiences totellthestoryofwhatthe organizationcanbeandhowwecan gettheretogether.
Excerpts from The Chief's Digest interview with Andrew Wallace
Whatwastheideabehindthe inceptionofyourcompany?
Afterworkinginavarietyof organizationsbothlargeandsmall,I haveseenmanycompanyculturesthat havepositivesandnegatives.Ihave alsoseenhowutterlydifficultitcanbe fornewinnovativeideastotakehold andforsmallbusinessestobreakinto industriestobringthoseideasto market.Providingahumane environmentaswellasopportunitiesto helpotherssucceedandlaunchtheir storiesiswhatdrovemetobuild PortoSpire.Thiseffortaimstotakethe positivesofcompanyculturesand leavethenegativesbehindwhile reducingthebarriersforsmall businessestoreachtheirtarget audiences.
PortoSpire, LLC
Howwouldyoudescribethemarket scenarioinwhichyourcompanyis operating?
Weserveclientsnationallyandbeyond withoursmallbutmightyteamof5. Ourgeographicallydistributedteam operateswithflexibleschedulingand asynchronouscollaboration.
Weworkwithsmallbusinesses, solopreneurs,andindividualswhoare lookingtohaveacustomizedweb presencetosharetheirstories.Our scalingsolutionhelpssmallbusinesses bepreparedforgrowthandscale withouttheup-frontcosts.
Howdoesyourcompanycontribute tothecompetitiveglobalplatformat large?
Wehavetakenourcollectivelessons learnedandskillsetstobuildaplatform thatishighlyscalableandoptimized. Thisallowsustoofferashallow barriertoentryandasolutionthat growswithaclient'sneeds.
• Weworktohaveashared understandingofourclient'sstory andbuildacustomizeddesignto besthelpsharethatstorywiththeir targetmarket(s).
• Wealsoofferenterprise-grade integrationsthatcanscaletomeet theneedsofgrowingbusinesses.
• Ouranalyticsarecollectedinhouseandbuiltwithdataprivacy andsecurityinmind,soclientand theircustomer/userdataarenever soldthroughthirdparties.
• Allofourproducts/servicesare providedàlacartesoclientsonly payforthecustomizedservices theyneedanduse.
Whatarethemust-haveattributesof aninfluentialcompany?
Whenwethinkofinfluenceasa company,severalimagesspringforth. Influenceishavingavision,the passiontoshareit,andthefortitudeto
striveforit.Influencemakesthe invisiblevisible.Itgrantsuswaysto shareourhopesandvaluesinaway thatencouragesotherstocomealong forournow-sharedjourney
Howdoyoudescribethework environmentatyourcompany?
Wecontinuetobreaktraditionalmolds withourorganizationalculturejustlike wedowitheverythingelse.Ourstaffis 100%virtual:workingwhereitmakes sense.Weworkwhenthetimeismost convenientforall,whichincludesour familiesaswellasclients.Wemight workonthebeachatsunsetin Californiaonedayandfromalog cabinatthecrackofdawninColorado thenext.Thedaysofdictatingtime andplaceasanauthorityfromonhigh havelongended,andwefullyembrace that.Weareexplorersandartists.We seektobringtogethertheworldaswe are,notassomeundefined“they”want everyonetobe.
Webelievethat"traditional"policies andpracticesarenotgoingtofosterthe
We are explorers and artists. We seek to bring together the world as we are, not as some undefined “they” want everyone to be.”
Andrew Wallace | CEO
bestwork;neitherisbasingtheworth producedonthenumberofhoursspent norbeing"visible"toleaders.Our compensationmodelreflectsthatvalue atitscorebyprovidingallbasewages equallyacrosstheboardwithanadded commissiononallworkproduced. Thisincentivizesworkingsmarterand producingvaluablework,noton keepingbutts-in-seatsnorhoningthe unneededskillofpaynegotiation.
Inreturnforthisleveloftrustand flexibility,ourteammembersare highlyengagedintheworkandbring theirauthenticselvestoeachproject weundertake.Theendresultsareoften a“lightninginabottle”effectforour clientsandarejustasrewarding accomplishmentstotheteamontheir individualcareerpaths.
Howimportantissocialmediain buildinganinfluentialbusiness today?
Socialmediaisapowerfultoolinthe marketingandcommunicationstoolkit. Thiscommunicationchannelcanbe importantforelevatingacompany's reachdependingonthetargetmarket segments.Socialmediaoutletsareall uniquefromthesub-culturestotypical visitoraudiences.Theimportantthing
tokeepinmindwithanysocialmedia useisthetargetaudiencewhencrafting contentandmessaging.
Tobuildahigh-performanceculture, organizationsmusthaveastrong valuesystemwiththeiremployees basedonopencommunication,trust, andfeedback.What'syourtakeon this?
Wevalueopenandtransparent communicationinallthingswedo fromteamgoal-settingtoclientproject execution.Itonlysetseveryoneupfor failurewhentherealityofasituationis hidden.Trustingpeopletobe responsibleandcommunicative reducesmissedopportunitiesto mitigateriskorcapitalizeon opportunities.Whileorganizationscan reacha“high-performing”stateusinga numberofstrategies,themostefficient waywehavefoundistoempowerthe peopletomakedecisionsascloseto theissueorchallengeaspossible.
Whatroledoinnovationand technologyplayinscalingupa business?
Havingafocusontechnologyand innovationiscriticallyimportantfor startupstoprepareforscaling.There
aremanytypicalback-of-house activitiesthatgointobusinesses generallysuchasaccounting,payroll, andhowanorganizationmaintainsits customeroutreach.Themore automationandtechnologycanbe appliedtoprocessestheeasieritwill betoscaleupastheopportunity presentsitself.Itcanbetemptingto savetheupfrontinvestmentandhave inefficientprocessessupportedby individualsbutthatwilllimitthespeed andreducethequalityofoutcomes withmanualprocessesandalways haveariskofintroducingerrors.
Whatdoesthefuturelooklikefor yourcompany?Whatareyou planningtodonext?
Wearepreparingtolaunchafully integratedsocialmediamanagement portalthatmakesmulti-channel communicationsabreeze.Userswill beabletoscheduleablogpostand teaserswithlinksacrosstheirsocial footprintallfromoneinterface.
Intheshorterterm,weareactively testingintegrationswithcalendar schedulingproviderssuchas Eventbrite.Thesenewintegrations allowexternalcalendarsourcesthat clientsmayalreadyusetomanage events,bookings,orothercalendarrelatedactivitiestobeincludedwithin thecontentsoftheirwebsite seamlessly Thishastheaddedbenefit ofnotaddinganyactivitiestoexisting clientprocessesaswellaskeeping websitesup-to-dateasthingschange overtime.
“It is through that art of storytelling that we build the most prolific brands and reinforce the most engaging leaders.”
- Andrew Wallace