The Sky's The Limit for Logenix International, A Firm Recognized as The Preeminent Provider of Global Logistics Services to And Throughout the Developing World
Aswearegoingthroughanintenseperiodofchangein globalization,hyperconnectivity,technological advances,andutilizationofresources,theabilityto evolveandadaptiscrucialtobusinessgrowthandsurvival. Companiesneedtobecompetitiveagainstthiscomplexand dynamicallychangingbackgroundandinnovateasefficiently aspossibletocreatenewsolutionsthataddvalue.Occasional innovationissimplyoutofthequestion.Everyorganization needstodevelopasystematicstrategythatallowsthemtoswiftly adapttomarketchangeswhilealsoimprovingtheirbottomline.
Aswemakeeffortstofindanaptanswertothequestionathandbyinteractingwithmanyforwardthinkingorganizationsforourrecentissue“25InnovativeCompaniestoWatch2022”,werealizedthat thereareafewcommonaspectsthatallcompanieswishingtobeinnovativeneedtounderstandand implementintheirstrategiesandformsofoperation.Allthecompaniesfeaturedinthisissuehavepaid attentiontotheseaspectstomaketargetedchangesintheiroperatingmodelsandhaveradicallyimproved theirreadinesstoinnovate.Let'stouchonthem.
Atthecore,innovativecompaniesunderstandthatemployeesaretrulytheirbiggestasset.Hence,by investinginimprovingtheknowledge,experience,andskillsetoftheiremployees,theyaretappingintoa wealthofpossibilitiesforinnovation.Thenextkeyaspectisthepromptnesstofocusoncontinuous improvement.Innovationneedstooccuracrossmultipleelementsofabusiness,i.e.,processes,tools, products,services,etc.Eventhoughcompaniesmaynotbeabletoimplementmassivechanges,theycan alwaysstartwithsmallandgraduallyrampuptheirefforts.Here,it'scrucialtoconsiderthattheseefforts needtobeconsistentandfrequent.
Finally,companiesneedtofollowatechnology-drivenapproachtogainanin-depthunderstandingoftheir customers'motivationsandproblemstouncoverapathordirectiontoinnovation.Consequently,newand bettersolutionstomarketneedscanbedevelopedanddeployed.Technologicalleadershipbackedby sustainedinvestmentinR&Dcanpavethewayforstayinginnovativewhilealsoprovidingtheanswersto newchallengesandproblems.
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Jebbitenablebrandstogatherqualitydataanddatathatthe customerintentionallyoffers,allowingbrandstoactivatedata acrosstheirownedchannels,emailcampaigns,socialmedia platforms,andotherformsofcommunicationthatprovidereal valuetonewcustomers.
Logenixoffersgloballogisticsservicestothemostrespected internationalorganizationsandcorporations,bothbigand small,thatoperatecriticalinfrastructureprogramsacrossthe mostchallengingregionsoftheworld.
Foundedin2021,Mezzleisacustomer-centricand technology-drivenlawfirmthatminimizesnon-billable hoursthroughinnovationandgiveslawyerstheabilityto workfromanywhereintheworldatanytime.
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inRiver ThomasZanzinger CEO Gotomyerp RobertEppele CEO ClikPakInc DavidAinsworth, Co-Founder&CCO FlavioGomes CEO ManzeeraSolutions ManinderSingh MD&Founder EdsenConsulting EdwinBudiman CEO ArtistCrowdfund Exchange Unest KseniaYudina Founder&CEO KiranSmart MohammedMubin Mallick CEO Smart homeusers. DarrenMoore CEO CoantumLeap ManishBhai Co-Founder&CEO Automation,Cloud,etc.Afterfoundingandsellingtwo companiesinthelate1990s, RonCruse(CEO&Founder ofLogenixInternational),alongwith thebestandbrightestofhisformer staff,wasfinalizingplansforanew companywhen9/11occurred.As subsequentlydescribedinForbes Magazine,itwashis“aha”moment. Realizingthattheworldhadchanged immeasurably,heknewtheseprofound changeswouldrequireinnovative servicesandexpertise,anddeveloping thesenew,cutting-edgesupplychain serviceswouldbeintegralto successfulinternationalbusinessand humanitariandevelopment.
The Chief's Digest had the pleasure of having a discussion with Logenix International on their place in the market, growth plans, and their journey so far. Below is an excerpt.
Whatareyourcompanyofferings? Howhaveconsumerresponses shapedthemovertheyears?
Logenixoffersgloballogisticsservices tothemostrespectedinternational organizationsandcorporations,both bigandsmall,thatoperatecritical infrastructureprogramsacrossthemost challengingregionsoftheworld.
Whetheritbedeliveringbillionsof dosesoflife-savingmedicationsacross overeightycountriesannuallyor building-sizedpowerequipmenttothe mostremote,crisis-riddenregionsof theglobe,Logenixprovides unmatchedknowledgeandexpertiseto bringevolutionarychangetosupply chainsandunderdevelopedcountries.
Asanexampleofitsevolutionaryand industry-leadingsupplychainservices, LogenixdevelopedPharmaPlus™,a globalmanagementserviceforthe burgeoningnumberofhigh-value medicinesrequiringtemperature-
The Sky's The Limit for Logenix International, A Firm Recognized as The Preeminent Provider of Global Logistics Services to And Throughout the Developing World
controlledshipping.Noothercompanyin theworldcurrentlymanagesmore temperature-sensitiveshipmentsfor criticalpublichealthprograms,across almostonehundredcountries,than Logenix.
Everybusiness,bigorsmall,getsitsfair shareofchallenges,especiallyduring theinitialdays.Tellusaboutyour challengesandhowyoumanagedto overcomethem.
Thecatastrophic,all-encompassingimpact of9-11broughtrevolutionarychangeto internationallogistics.While understandingthistransformational changewouldbringnewopportunitiesand requirenewservices,thefledgling companywouldneedtoadaptquickly Thecompanyhadtoanticipateandadjust toanewglobalorderofsecurity certificationsandprotocolswhile developinginnovativemethodsand servicesglobally.
Logenixstaff,equippedwithawealthof experienceandknowledgefromthe Matrixdays,werenotonlyabletoquickly adjusttothenewworldlogisticsorderbut alsoexcelinofferingthemostpioneering supplychainservicesintheindustry.
Onwhatidealsareyourworkculture andbusinessethicsbased?
Logenix'scultureandbusinessethicsare basedontwoprofoundlysimple motivationalquotes.Thefirst,attributedto theGreekphilosopherAristotle,is“We arewhatwerepeatedlydo.Excellence, then,isnotanact,butahabit.”The secondisaquotebythephilanthropist JohnD.Rockefeller,“Thesecretto successisdoingthecommonthing, uncommonlywell.”Thesequotesare framedanddisplayedintheheadquarters office.Theseformtheculturalandethical basisthathasledtoadeep-seatedpassion inustobecomethebest,professionally andindividually
“Logenix clients will always receive the very best, quality-based services.
With so many logistics companies gaining notoriety over the past decade for corruption and bad business practices, our clients can be assured of the highest levels of ethics and integrity.”
Howdoyoudefinesuccess?Doyou thinkthereissomesortofaformula tobesuccessful?
Successisaproductofaclearly definedcorporatemissionalongside theengenderingofastrongsenseof staffprideandpersonalachievement inpursuitofthatmission.No companysucceedswithoutpromoting thegrowthandsuccessofitsstaff. Logenixisnoexception.Wecreditthe successofLogenixtoitsmissionand itspeople.Eachofitsseniorstaff offers30+yearsofexperienceinthe logisticsindustrywhilemanaginga comprehensivetrainingprogram.
Alongwithanembracing,open-door policythatencouragesstafftoask questions,valuelearning,andstriveto performtothebestoftheirabilities, Logenixcontinuallydevelopsexpert operators.Whenpeoplearepassionate andfeelvalued,theybecomethe backboneofsuccess.
Whatwouldyousayarethefactors thathavecontributedtoyour successasanorganization?
Theprimaryfactorstothesuccessthat Logenixenjoystodayarethedeepseatedknowledge,expertise,and preciseoperationalsupplychain executionacrosstheworldthathas allowedustooutperformthelargest, mostwell-knowncompetitorsinour industry.
Whatdoyouthinkisaunique aspectofyourbusiness?
Logenixexcelsinofferingunmatched logisticssupplychainservicestothe mostunderdeveloped,challenging, andoftenchaoticareasoftheworld. Operatingtoandthroughoutthese regions,fromoriginsacrossthe
Americas,Europe,andAsia,requires constantand'out-of-the-box'thinking, adaptation,anddecision-makingto achievetheincredibleon-time,onbudgetsuccessforwhichLogenixis renowned.
Businessleadershavealways emphasizedthehabitofreadingfor success,ontherecord.Istherea bookthatyoudrawinspiration from?
Cruse'smaininspirationhascome fromtheincomparablebusinessand culturaleducationofhisthirty-five yearsoftraversingtheglobe.Having traveledtoalmostninetycountries conductingbusinesshehasgarnered lessonsandinsightsnosinglebook couldpossiblyconvey.Byhismidtwenties,Cruse'sbusinesstravelshad alreadyproducedadeepeffectonhis businessoutlookandattitudetoward success.Theseearlytravels,andthe decadestofollow,ledCrusetopenhis ownculturallybasedbookonsuccess. Thebookis Lies, Bribes & Peril, Lessons for the REAL Challenges of the Global Arena.
Howhasyourjourneybeensofar?
Crusedescribeshisjourneysofaras excitingandrewarding.The satisfactionoffoundingandgrowing threecompanies,whilehelpingto improvethelivesofhundredsof millionsofpeoplearoundtheworld,is life-affirming.Hestilltravels extensivelyandhasahandinthedayto-dayoperationsofthecompany
AbouttheCEO&Founder,Logenix International:RonCruse
AftergraduatingfromVillanova University,Crusemadehiswayto NewYorkwherehelandedajobin
theinternationalshippingindustry, thussettingthepathforhisfuture success.Whiletravelingtheworld andprovidingsuppliesforpivotal healthcaresystemsinhistwenties, hegotafirst-handlookatthe challengesthatsupplychainsface whenshippingtoandfrom developingregions.Determinedto bringnewsolutions,Crusefounded MatrixInternationalLogisticsin 1986.Pioneeringsolutionsquickly ledtosuccess,andin1991,Matrix wasrecognizedbyINC.Magazine as#81ontheir“500Fastest GrowingPrivateCompaniesinthe U.S.”list.
In1992,followingthecollapseof theSovietUnion,Crusedove headlongintothenewwildwest environmentinthevastregionand organizedoneofthefirstUSRussianJointVentureCompanies. MatrixRussiawouldbecomeoneof thelargestprivatelyheldfreight forwardingoperationsintheNew IndependentStates,andthe combinedMatrixcompaniesgrewto an85-million-dollarcompany.In 1996,thecombinedentitieswere soldtoaninvestmentgroupledby formerSecretaryofTreasury, WilliamSimon.
In2001,CrusefoundedLogenix International,whichhassince grownintoanindustry-recognized leaderinthesupplychaintransport ofhealth,power,water,andother criticalinfrastructuresuppliesacross thedevelopingworld.Profiledin magazinessuchasForbes,Financial Times,andLogisticsToday,Cruse andhiscompanyareinvolvedin eventsandprojectsthatmakeworld headlines.
BuildSeniorLivingisaprivately ownedcompanythatfocuses exclusivelyonthedevelopment ofseniorlivinghousing.Ourprojectsare result-drivenbecausewestrategically integratestate-of-the-artdesignwhile maintainingtheculturalawareness relevanttothecommunitiesinwhichwe build.Ourprofessionalteamhasyearsof deliveringexceptionalreturns,andwe haveaproventrackrecordandextensive expertiseinlandacquisition,ground-up development,andtransformingand reinvigoratingeachcommunitytomeet theneedsanddemandsofourseniors.
BecauseofBuildSeniorLiving'svalue enhancementandassetrepositioning mechanisms,ithasbeenabletohitits performancemetricsaheadoftarget. BuildSeniorLivingbeganin2012under thesupervisionofco-founder/CEOImran andco-founder/VicePresidentSanford Martin,withthesoleintentofproviding superiorcaretoourseniorsandenriching thelivesoftheresidents,andserving themwithrespect,dignity,integrity,and mostofallcompassion.
Excerpts from the conversation with Shahid Imran: In this interview with The Chief's Digest, Imran speaks enthusiastically about how Build Senior Living aims at taking assisted living to the next level and helping everyone's parents to have a lifestyle they deserve.
Howdidyoucomeupwiththeideaor conceptforyourbusiness?
Iamtheeldestoffivechildren.Inmy culture,theeldestsonisresponsiblefor ensuringthehealth,wellness,dignity,and respectofhisparents.Beingmindfulof thiscreatedasparkwithinmetodo somethingforeveryone'sparents.I witnessedwhatwascurrentlyavailable forourparents,andIneededtoprovidea productandservicethatsetthestandard ofwhatatrueassistedlivingcommunity means.
“Let's spoil the generation that spoiled us”
Whatareyourcompanyofferings?Howhave consumerresponsesshapedthemovertheyears?
Wetakeprideinofferingourresidentsalifestyle thatcaterstotheirwantsandcareneeds,whetherit's forAssistedLivingorMemoryCare.BuildSenior Livingunderstandstheunmetneedsofourpotential residentsandtheirfamiliesandreassuresthemof anyuncertaintiestheymayencounterduringthis process.Wedothisbylisteningtoourresidentsand lettingthemexpresstousthehurdlesthey encounter
Thehealthcareindustrypendulumhasshiftedmany timesovertheyears,andtheindustryismore complexnowthanever.Weknowthatby2050, peopleaged65andupwillbenearlydoubleof whatthecurrentnumberistoday,accordingto theU.S.CensusBureau.Thatmeansa populationincreasefrom49.2millionto88 million.Plus,by2056,the65andupagegroupis expectedtobelargerthanthepopulationunderthe ageof18.
Astheagingdemographicscontinuetoshift, approachingretirementandtransitioningintoa supervisedlivingarrangementisinevitable.Meeting theneedstoservethispopulationisimperativeas werealizethatourseniorstodayareexpectinga higherqualityoflifethantheseniorsofyesterday Thisleadstothetrendinseniorlivinghousing developmentandinvestment.Thestrong demographicsofbabyboomersnearingthelargest waveinUShistoryalongwiththeoverwhelming needfordemandofassisted/seniorlivingandhigher returnoninvestment(ROI)makeaperfectrecipe forinvestorstoridethiswaveofinvesting opportunity.Idonotseethistrendslowingdown anytimesoonasseniorlivinghousingishighly recession-proof,andrevenuesdonotdeclinelikethe otherindustriesevenduringadownturn.Ithasbeen myexperiencethatinvestorsrelishinhowthis industryhaschangedforthebetter!
Whatwereyourchallengeslikeduringtheinitial years?Howhavetheychangedovertime?
Ihavebeendoingthisforover10years,andI continuetoconfrontchallengesbecauseeverynew projectisunique.Eachprojectisinanew demographicareathatcapturesthetruebeautyof theoccupyingarea;whetheritbeawoodedareathat
“With the COVID pandemic and the rise in life expectancy of our senior population, we saw many dark holes that confronted our parents and their families. We want to ensure that every parent has a voice, and we want to be the voice of every parent.”
highlightsthechangingoftheseason, overseeingbeautifulmountainranges, orcapturingtheshadowsofthebodies ofwaterwearenear.Becauseofthis, theprocessisunknownandcomes withitsownsetoftermswemust adopt.Thetimelines,thepolitics,the parameters,thepeople,andthe languageofeachmunicipalityare alwaysnewandacumbersomeprocess tomuddlethroughtocompletethe projectontime.
ThePandemichasn'tmadeanything easierandcontinuestohostitsownset ofconcernswithnewregulations regardingthelocalcity,county,and Stategovernmentalapprovaltimelines duetolackofstaffing.Everyproject sitehasitsownobstaclecourseof necessarybureaucraticapprovalsin placebeforewecanbreakground. However,overtheyears,experience haspermittedustostrategicallywork withthelocalgovernmentsand municipalitiestoestablishanew standardforourseniors.Ithasbecome alearningprocess,andIlearnedthatI hadtomakethedistinctionifany concernswereproducedby shortcomingsbeyondmycontrol,orif theyweremistakesthatIcouldfixwith timeandeffort.
Ihavelearnedtobeaproblem-solver, andIhavelearnedfrommymistakes.I alsohaveallowedmyselftobea lifelonglearner.Idon'tassumeIknow everything,andIcherishtheinsightI havegainedfromothersincontinuing togrow Wehavetherightteamof peopletomovethisshipforward,and wemakeeffectivebusinessdecisions thatsupporttheperspectiveofbusiness thatwewanttoshowtoourinvestors. Wehaveahealthygrowthtrajectory
andasinvestorscontinuetoseethe achievementsofwhatwedo,they continuetosupportus.Thispropels ourorganizationalsuccess.
Businessleadershavealways emphasizedthehabitofreadingfor success.Isthereabookfromwhich youdrawinspiration?
Myinspirationhasnotcomefromany bookbutratherfrommymother.My biggestinfluenceandthepersonwho hasbeenmosteffectiveinseeingmy growthhasbeenmymother.Formany years,sheworkedincrediblyhardfor thefamilyandnevercomplained.She justdidwhatsheneededtodoto ensureherfamilywascomfortable. Sheinstilledinmeadefiningsenseof hardwork.Sheisawomanwhohas shownmeconfidence,unwavering calmness,patience,andintensegrace. ThishashelpedtogetmewhereIam today.Mymotherisstoic,andI continuetolooktoherforguidancein timesofdistressorconfusionandask hertohelpmetoexercisethehumility andrestraintshehasprojectedallthese years.
Wheredoyouseeyourcompanya fewyearsfromnow?
IhopetoseeBuildSeniorLivingas thelargestprivatelyownedassisted livingcompanyinthecountry.Mygoal istoprovideeveryparentthe confidencetolivethequalitylifethey deserve.It'sourturntogivebackto themallourparentshavegiventous.I planonlaunchingthiscompanyina directionthatwillshowcaseeverything weaimtodeliverwhilecatapulting itssuccesstonewheights.
Thejourneyhasbeengreat.It'sbeen relentless,butalongtheway,wehave growntremendously.Inlessthan6
years,wehavegainedsubstantial territoryinwhatwearedoing.We havegreatsupportandwecontinue togainsupportfromcommunities, families,andinvestors.Thereisstill alongroadaheadofus,butit'sonly impossibleifyoudon'ttry
Imranisasuccessfulbusinessman whostartedhisentrepreneurship withunbridledambitionandhope, strategicrisk,apinchofluck,anda lifetimeofmama'sprayers.His humblebeginningwasthefuelthat chargedthissmall-villagemanwith theresilienceandperseveranceto succeed.Hestartedtwobusinesses fromscratchandwatchedthemgrow intomillionsinannualsales.
Astheownerofamedicalequipment company,hewasdiligentlyworking withintheseniorlivingenvironment. Imranunderstoodthattherewasa definiteneedforassistedliving becauseofthegrowingsenior population.However,hewasalso recognizingthecurrentconditionsof thesecommunitiesweresubpar. Shahid'simageofseniorlivingwasa placeofbeautifulsurroundingsanda comfortableenvironmentwherehe wouldwanthisownparentstocome tolive.Hisvisionwastodevelop luxuryassistedlivingcommunities thatwerestillaffordable.In2012a boldmovecatapultedhiscareer.He soldhismultimillion-dollarmedical equipmentbusinessandbeganhis journeyinformingBuildSenior Living.
Asthemodernconsumer increasinglyreliesonsearch engineslikeGooglefortheir researchandpurchasedecisions,firms needtohaveanintegratedplantoengage theiraudiencesandultimatelysupport digitaltransformationandbusiness growth.
Hence,itbecomescrucialtofindtheright digitalmarketingagencytopartnerwith. However,itcanbearealstruggle consideringthelackofcommunication andtransparencythatiscommoninthe SEOconsultingspace.Besides,working withanagencythatdoesn'ttakethetime tolistentoitsclients'needscanbe extremelyfrustrating.
Inthelightofthescenariomentioned above,TheChief'sDigestispleasedto introduceourreaderstoCadenceSEO,a firmthatbelievesinbeingatrusted advisor,atrustedconsultant,anda valuablememberoftheclients'team.“We knew there had to be a better approach to working with clients, which was the main inspiration behind our SEO consulting firm,”saysthethoughtleadershipteamat CadenceSEO.
Excerptfromtheinterviewwith CadenceSEO
Whatareyourcompanyofferings?
Howhaveconsumerresponsesshaped themovertheyears?
AtCadenceSEO,weareafull-service consultingfirmfocusedondigital marketing.Ourspecialtiesinclude technicalSEO,competitiveresearch, channelresearch,andgrowthstrategy We alsoseevalueinutilizingmultiple channelsforaneffectivedigitalmarketing campaign,whichiswhywealsooffer contentmarketing,socialmedia marketing,emailmarketing,pay-per-click marketing,andindustry-specifictactics. OurwebsiteoffersfreeSEOtoolsto checkbacklinks,pagespeed,pagetitles
A Team of SEO Nerds to Help Your Business Connect with Its Ideal Audienceandmetadescriptions,andmoretohelppotential clientsembarkingontheirSEOjourney.
Everybusiness,bigorsmall,getsitsfairshareof challenges,especiallyduringtheinitialdays.Tell usaboutyourchallengesandhowyoumanaged toovercomethem.
Businessgrowthandcreationarecertainlynoteasy anddefinitelynotforthefaintofheart.Intheearly stages,thebiggestchallengewasgettingthegrowth processstartedandensuringthatwehadresources availabletofulfillwhatwewereoffering.Thatwas quicklyresolvedwithsomeexplosivegrowthand theadditionofsomekeyteammembers.Therewill alwaysbechallengesinbusiness,butifyouface themwithyourprinciplesandgoalsinmind,you canovercomethem.
Onwhatidealsareyourworkcultureand businessethicsbased?
Ourworkcultureisbasedonbuildingcollaborative relationships,internallyandexternally.Wetruly valueeveryoneonourteamandprovideproper trainingtohelpthemfeelconfidentinproviding clientswithexpertadvice.Welovehavingadiverse teamastheycanbringdifferentideastothetable. Foreveryclient,wehaveaninternalchatchannel wherewediscusshowwecanpotentiallyhelpour clientsimprovethroughvariousSEOtechniquesand strategies.
Fromabusinessethicsstandpoint,wetakethetime tolistentoourclientsandfindtherightstrategiesto helpthemsucceedasabusiness.
Althoughwecannotnecessarilyguaranteeresults withGoogle'sever-changingalgorithm,wework tirelesslytogetclientsontherightpathtoresults. Withourtransparentclientservices,weliketo educateourclientsonthewhatandthewhyofthe thingswearerecommending.Themoretheclient knowsandunderstands,thebetterandmore successfulthepartnershipwillbe.
Ourteamisalsoreadilyavailablewhenneeded. WhilewehaveAccountManagersthatcananswera bulkofaclient'squestions,ifaclienthasaspecific questionabouttechnicalSEOorcontent creation—theclienthasaccesstothatteammember aswell!
“CadenceSEO values transparency, communication, and engagement in our services so clients can feel like they're involved in the process every step of the way.”
COMPANIES to watch 2022
Whatwouldyousayarethefactors thathavecontributedtoyoursuccess asanorganization?
Amajorfactorofoursuccessishonest andopencommunicationwithour clients.Nosmokeandmirrorsorsecret sauce—westrivetoofferSEOadvice thatwillgetresults.Withthiscandid communicationstyle,wecreatestrong partnershipswithourclients,which helpsourclientstrustustotakecareof theirSEOservices.Weneverwantour clientstofeelliketheycan'tconnect withusorgetanswers,wearealways availableforourclients,andtheycan reachouttousatalltimes.Unlikea largeSEOagency,wetreatallour clientsas#1,nomatterwhat.Onour clientcalls,weactuallyshowclients whatwearedoing,whetheritbe showcasingkeywordrankingsor optimizingcontentrightonthecall. We'reveryopenwithwhatwedo,and ourclientsappreciateusforthat.
Whatdoyouthinkisauniqueaspect ofyourbusiness?
Weneverwantclientstofeelstuck. We'veheardnumeroushorrorstories whereclientshavegottenstuckwitha previousagencyandcouldnotgetout withoutbreakingacontract.Our servicesfunctiononamonth-to-month basiswitha2-weekoutatanytimefor anyreason.Mostofourclientspartner withuslong-term,butwealwayswant togiveclientsthatoption,sothey neverhavetofeellikethey'reunableto leave.
Wheredoyouseeyourcompanya fewyearsfromnow?
Asacompany,wearefocusedon growthnotonlyfromaclientand financialaspectbutalsofroman internalperspective.Obviously,afew yearsfromnow,wewanttobebigger,
fasterandstronger.Butmoreimportantly, wewanttobeknownasaninnovatorinthe industryandexpandourofferingstoadapt totheever-changingmarket.Thetermwe wanttounderstandistobeprogressiveand adaptivewhenitcomestomarketneeds.
Howhasyourjourneybeensofar?
Thejourneyhasbeenamazingtothispoint. Obviously,ithasnotbeenfreeof challenges,butoverall,wehavebeen amazinglyblessedtobeinthepositionthat weareintoday Wehaveanamazingteam withusandclientsthatanybusinessowner wouldbeproudof.Weareexcitedabout whatthejourneyhasinstoreforthefuture.
MeetTheEssenceofCadenceSEO
ChristyOlsenChristyisthebackboneofthecompany HervisionforSEOstartedyearsagowhile workingatalargeagencywhereshecuther
teethonallthingsSEO.Hervisionis tobringbetter&moreaffordable servicetotheindustryandposition CadenceSEOasoneoftheFastest growingagenciesoutthere.
KevinMcLauchlinKevinhashishandsinalmost everythingatCadenceSEObut mostlyoverseesthegrowtheffortsas wellashelpswiththedesign, implementation,andmanagementof strategies.Hisbackgroundisalittle unorthodoxbuthehasgrownintoan “SEONerd”overthelastfewyears ofagencylife.
Inourattempttocuratethelistofsomeof themostinfluentialcompaniesoutthere, werealizedthattherewasonefactorthat wascommonineverycompanyenvisioning tomakeittothetopoftheirindustryand becomingtrulyinfluential.Itistheir dedicationtoputtinginrelentlessefforts towardsimprovingtheirproductandservice quality.
Customer-centricityliesatthecoreof everythingtheydo,andtheyalsoensureto havealltheproceduresinplaceforemployee well-beingandhelpingthemservicetheend clients.TheChief'sDigestisthrilledto presentthestoryofonesuchinfluential companythathasbeendoinganamazingjob withinnovationandtechnology-driven approachtodeliveranexcellentservicetoits qualityclientsbelongingtodifferentsectors fromGovernment,Commercial,Aviation, Retail,Strata,PublicDomain,and Hospitality.
ChiefGroupServices,headedbyDanny Farah,offersarangeofsecurity,cleaning,and maintenanceservicesasanintegrated packagewithsuperiorresultsandzero hassles.
In conversation with Danny Farah, MD, Chief Group Services
Howdidyoucomeupwiththeideaor conceptforyourbusiness?
Aftercompletingmyuniversityeducation,I startedmyjobasacontractmanagerfora commercialcleaningcompany Thisroleled metoagreatyetriskyopportunityof purchasinganichesecuritycompany–which Idecidedtogoforatjust22yearsofage.
Fastforwardadecade,andIsuccessfully builtandsoldthecompanyasaleaderinits sector.Ithensteppedintotheconstruction industrytoutilizemydegreeand(the businessownerinme)soondecidedtolaunch myveryownintegratedservicecompany–ChiefGroupServices,whichwould encompassthesectorsoftheindustrythatI wasbothpassionateandknowledgeable about.
Our operational differences, experience, and size make us a premier integrated services provider – one that stands out as an industry leader
Whatareyourcompanyofferings? Howhaveconsumerresponses shapedthemovertheyears?
Weprovideourclientswitharangeof security,cleaning,andmaintenance serviceseffectivelymanagingthese sectorsforourclientsasanexternal supplier Weaimtooperatethese servicesforourclientscompletelywith zerohassleandexcellentresults.We areworkingtowardsourgoaltobe leadersinoursectorworkingtirelessly toachieveareputationfor professionalismandhigh-quality workmanship.
Onwhatidealsareyourwork cultureandbusinessethicsbased?
Wearepassionateaboutstaff happiness,andtheirindividualcareer progression,anditshows.Ourstaffis supportedwitheffectivetrainingand careerguidancetoensuretheycontinue toexcelintheirsector.Ourstaffisthe mostcrucialelementofourbusiness, andwevaluethemaboveall.Welike tothinkofourcompanyasalarge familythatisproudtoworktogether andrepresentthecompany
Howdoyoudefinesuccess?Doyou thinkthereissomeformulato becomingsuccessful?
Successisensuringwedeliveronour vision,whichis“toberecognizedas Australia'sleadingproviderof integratedservices,providingpeaceof mindtoourclientsthroughour customizedsolutions,ahigh-quality service,andenduringpartnershipswith ourclients.”Allourdecisionsare basedonthisvision,andthisisthekey toourformulaforsuccess.
Whatwouldyousayarethefactors thathavecontributedtoyoursuccess asanorganization?
Weprovidefull-circlesolutionstoour clients,whichsavestheminthelong
run.Weareexternalyetimplement strongcommunicationstrategiesto formaneffectiveandfriendly relationshipwithourclients.
Clientsfindvalueinthewaywe operate.Weareveryopeninour communicationsanddiligentinour projectmanagement.Wemeetour client'sneedsaboveallandhavea clearfocustoneverdisappointin termsofourqualityofservice.
Whatdoyouthinkisaunique aspectofyourbusiness?
Ibelieveit'sourcorevaluesthatmake ourbusinessthemostuniqueinthe industry.
• CustomerFocused:Webuild relationshipswithourcustomers. Weunderstandtheirneeds.We makecommitmentsingoodfaith. Wealwaysactprofessionally,and we'rehonestinallofouractions.
• SafetyFirst:Wearecommittedto workplacesafety,andourtargetis zeroincidentsorinjuries.We investinsafetyprogramsand proceduresforourpeople,andwe providecontinuoustrainingto enableasaferworking environment.
• Integrity&Respect:Thisisthe basisofourrelationshipswithour clients,suppliers,andstaff.We believeinethicalbusiness conduct–wewillalwaysdothe rightthing,andweare consistentlyopen,honest,and genuine.
• Dependability:Ifwesaywewill dosomething,wewilldoit.We deliverourverybestandhold ourselvesaccountableforour results.Ifwemakeamistake,we arehonestaboutitandputitright quickly
• Quality:Wewillnever compromiseonthequalityofour performanceorthe professionalismofourstaff.
Wheredoyouseeyourcompanya fewyearsfromnow?
Wearestillaveryyoungcompany,but thefuturelooksverypromising.Itis alreadyasuccessfuloperationturning overahealthy7figureamount.My goalistoturnthisorganizationintoa powerfulnationalcompetitorinthe yearstocome.
Howhasyourjourneybeensofar?
We'veseencontinuedgrowthsince 2016,andinthelast12months,we havecreatedsomedeeperpartnerships withourclients.Asourbusiness expands,wenowworkwithsome majorplayersintheairlinesindustry, whichhasinvigoratedtheteamaswe forgeaheadinthesecondhalfof2022. Wearelookingforwardtocontinued growthandsuccessasourteam flourishesandourclientsexpand.
“We are professional, reliable, and detailfocused with superior project management and communication skills at our core.”
to watch 2022
Jebbitisthezero-partydatasoftware platformthatallowsanyonefromclevelexecutivestosummerinterns tobuildfunandengagingquizzesand digitalexperiencestocollectzero-party dataatscale.Jebbitenablesbrandstostay aheadofgeneraldataprotection regulationsandlegislation,suchas Apple'sprivacyguidelines;andeasily launchmarketingcampaignswith enhancedpersonalizedcontent.
Jebbitisavailableforbrandstostart collectingdataforfree.Witheachpaid tiercomesmorecustomizationand integrationcapabilitiessothatyourJebbit experiencescanfeeddirectlyintotherest ofyourtechstack.Jebbit'sseamless integrationsenablebrandstogather qualitydataanddatathatthecustomer intentionallyoffers,allowingbrandsto activatedataacrosstheirownedchannels, emailcampaigns,socialmediaplatforms, andotherformsofcommunicationthat providerealvaluetonewcustomers.
In conversation with Tom Coburn, founder, and CEO of Jebbit
Howdidyoucomeupwiththeideaor conceptforyourbusiness?
Jebbitstartedasanideaduringmy sophomoreyearatBostonCollegewhen I,alongwiththeco-founder,decidedto participateinabusinessplancompetition. Theoriginalideawasformulatedfrom helpingbrandsensurethatconsumers understoodtheiradvertisingbycreating consumerexperienceswherebrandspaid &consumerswererewardedperevery questionansweredaboutthe advertisement.Inreturn,brandsknewthat consumerstrulyunderstoodtheir messaging.
Afterseeingsomeinitialtraction,what Jebbithasbecometodayisrootedinthe ideaofaskingconsumersquestions,or collectingzero-partydata,abouttheir preferencesandintentstobetter
Helping Brands Offer a Personalized Experience at Every Step of The Customer Journey Through Zero-Party Data
understandtheirneeds,wantsand desires.
OverthecourseofJebbit'stenure,how brandsusetheproducttocollectzeropartydatahascontinuedtoevolve throughour10differentexperience types(quizzes,customersurveys, conversationalpop-ups,etc),butit alwayshasbeengroundedbythebelief thatinordertohavesuccessful marketingefforts,youneedtoleverage zeropartydatacollectiontounderstand whoyourcustomersareandwhatthey careabout.
Thishasultimatelyledustobethe leaderinhelpingbrandstocollect zero-partydata:datathatthecompany directlycollectsfromacustomerwho iswillinglyandproactivelysharing. Thisdatacanincludepurchasehistory, preferencecenterdata,behavioraldata, demographicinformation,interests, personalcontext,andhowthe individualwantsthebrandtorecognize her
Everybusiness,bigorsmall,getsits fairshareofchallenges,especially duringtheinitialdays.Whatwere yourchallengesandhowdidyou managetoovercomethem?
Intheearlydays,wewerelucky enoughtohavesomegreatmentors whowecouldturntobounceideasoff. Thatmeantthechallengesandpivots wewereabletoovercomeweremade possiblebypeoplewhohadmore experiencethanus.
Oneexampleofanearlychallengewas findingourfirstcustomers.Thiswasan on-the-groundeffortwherewewere literallygoingdoortodoortofind peoplewillingtosignupforour service.Iandmyco-founderswere constantlyaskingthequestion,“Dowe reallywanttodothis?”
Forme,theanswerwasalwaysyes.I wouldhavelunchwithoneofthe mentorswewereworkingwithand theywouldtelltheirfoundingstory andhowdifficultitwastogetthefirst customersinthedoor.Itcomforted metoknowthatthereweresome patternsintheirfoundingstoriesthat relatedtowhatIwasexperiencingin real-time.Foroneofmyothercofounders,theanswerturnedouttobe no.
Asecondchallengeweexperienced earlyonwasthescalabilityofour originalidea.Wefoundthatusers werecomingtoourwebsiteand participating,butalltheycaredabout wasgettingpaid,theydidn'tcare aboutthebrandstheywereanswering questionsfor Thisiswhenwe realizedthatthevalueexchangewe wantedtocreatebetweenthebrands andtheuserswasnotplayingoutin thewaythatweintended.So,this requiredustotakeastepbackand lookatouroptionsforapivot.
Acoupleofstopsalongtheway includedpositioningasa“post-click engagement”platform-butthat requiredapivotaftertheindustry wentmobilefirst.Thenwebecame positionedasanoverlayexperience thatwecalledmobileinteractive content.Thatcontentwouldrelyon5 questionsthatyouneedtoaskyour customerstogivetherightvalue exchange.Thisvalueexchange suddenlycreatedarelationship betweentheconsumerandthebrand thatwasbeneficialonbothsides.
Onwhatidealsareyourwork cultureandbusinessethicsbased?
Personally,forme,it'saboutgratitude andperspective.Ialwayscomeback tohowluckyIamtobeintheposition tobuildacompanyinthefirstplace. Ontopofthat,thesearethecore
“Whether your brand is looking to drive more conversions, increase customer engagement, or capture more first-party data—Jebbit can do it all and all at once.”
valuesthatwehavebuiltourbusiness onandintegrateintoourhiring practices:
• BuildonTrust:Weshareour authenticselvesandtreasurewhen othersdothesame.Trustisthe foundationofoursuccess,andits strengthdependsoncontinual investmentsofvulnerabilityfrom eachofus.
• BeanExpertBeginner:We approacheverythingwedowith thementalityof“shoshin”–minds wideopen,eagerinourapproach, justasabeginnerwould.
• TakeInitiative:Whatweputinis whatwegetout.Whenweseean opportunityorgetinspiredbya problem,wetakeaction.When stuck,weraiseourhandsandask forhelp.
• DoWhatScaresYou:Westrive tobecomfortablewiththe uncomfortable.Wedon'tletfearof theunknownparalyzeourprogress becausetakingrisksishowwe learnandbeinguncomfortableis howwegrow
• CareForTheWholePerson:In thespiritof“CuraPersonalis”,we encourageself-explorationand supporteachother'seffortsto becomewell-roundedteammates. Weaimtolivelifetothefullest withabalanceoflearning, growing,andalwayshavingfun.
Whatwouldyousayarethefactors thathavecontributedtoyoursuccess asanorganization?
Number1byfarhasbeenourabilityto stayagileandpivot.Beyondthatwe hadmentorsearlyonthatencouraged ustojoinasummerprogramsothatwe couldgainexposuretowhatitwaslike tobuildabusiness.There'sabig differencewhenitcomesto entrepreneurshipbetweenlearning
aboutsomethingandactuallydoingit andIthinkwehavefoundsuccess becausewehavebeenabletolearn fromouractions.
Anotherimportantfactoristhatour northstarhasalsobeenaboutleaning intotheconsumer-firstenvironment andprovidinggenuinevalue exchanges.Thishasbeensomething thathassetusapartandallowedJebbit andourcustomerbasetogrowand expandtogether
Whatdoyouthinkisthemost uniqueaspectofyourbusiness?
Ithinkit'sreallyaboutwherethe industryisgoingasawholeandJebbit beingintherightplaceattherighttime toservethoseneeds.GDPRandCPRA Legislationhaveputaspotlightonthe marketingandadvertisingindustry Now,aswemoveintoacookie-less world,globalindustrieswillbeforced todotherightthingbyputting consumerprivacyFIRST
Asdatasecurityandprivacycontinue tobesomethingthatbrandsmust address,thosethatsetthemselvesup forsuccessnowbyturningtoazeropartydatastrategyarethosethatwill endupseeingthemostsignificant successinthemarket.
Ialsobelievethatbrandsthatprioritize theircustomers'wants,needs,and desiresandleanintotheideaof customerpreferencecenterswillfind themselvesinabetterpositioninthe future.
Wheredoyouseeyourcompanya fewyearsfromnow?
Weareaventure-backedbusiness,so whileIliveandbreatheJebbitevery day,it'slikelynotacompanythatwe willrunforthenext40years. Typically,thepathforventure-backed
businessesiseithertoIPOorsellthe companytooneofthebigkey playersinthespace.
Thatsaid,wehaveaworld-class teamandwearealwaystryingto innovateandexpandouroffering. Couplethatwiththefactthatour coreproductisinalotofdemand,so thefocusforthenextfewyearsis reallyaboutscalingthebusinessand continuingtohitourgoalseach quarter
Howhasyourjourneybeensofar?
Thereisnostandarddaywhichis reallyfunforme.Iamupearlyand meditationispartofmyday,every day Therealityofrunningaventurebackedstart-upissacrifice.Iwill alwaystryforwork-lifebalance,but thereareinevitablesacrificesinmy personallifethatcomeup.The journeyalsotakeswaylongerthan youthinkandit'schallenging, especiallyinb2bSaaS,butIhave lovedit.Iwouldn'tchangeanything, butIwillalwaysbeworkingatthe balance.
CatchingUpwithTom
TomCoburn,namedoneofForbes 30Under30,isthefounderandCEO ofJebbit.Jebbithasbeennamedone oftheTop25MostPromising CompaniesintheWorldbyCNBC. Coburnalsoco-foundedtwononprofits:TheEnjoyLifeLeadership Academy,focusingonyouth leadershipempowerment,andthe SoaringStart-upCircle,helping BostonCollegeentrepreneurslaunch theircompanies.
SantokuCorporationwasestablished in1953andisheadquarteredin Tokyo.ItsITdepartmentwas establishedbySusumuMatsuda.The productpageishttps://rimm.ai.
Susumumajoredinmechanicalengineering andstudiedvehiclemanoeuvringstability simulationanalysisbyfeedbackcontrol theory.In1987,hegotajobatanelectric manufactureranddevelopedanonline systemforremotecontrolofsemiconductor manufacturingwhilelearningthe architectureoftheCPU.Afterthat,he specializedintheresearchanddevelopment ofmachinevisionprocessingfunctions includingopticalsystemswhiledeveloping controldesign,firmware,andcontrol softwareforsemiconductormanufacturing equipment.
Hetransferredtothecurrentcompanyin 2001andstartedavisualizationservice usingVRforresearchinstitutesto understandsocialneedswhilesupporting thedevelopmentofresearchinstitutes, safety-relatedrailwayaccidentresponse trainingsimulators,nuclearpowerplants, anti-terrorismprotectiontraining simulators,decommissioningworktraining simulatorforjudgementandaction promotionintheeventofadisaster
When The Chief's Digest reached out to Santoku Corporation for our recent issue to feature some of the most innovative companies out there, we had the pleasure of interacting with Director Susumu Matsuda on how the knowledge of medical and biology be brought together with engineering and use it to realize a mechanism that could aid in safe and efficient safety information transmission. Below is an excerpt.
In2013,Susumudevisedthebasicideaof RiMMwhiledevelopingatraining simulator.Itimprovestheversatilityofthe simulatorsoftwareandreducesthe
developmentperiodandcost.Afterthat,in 2016,hecommercializedaVRdisaster experiencesystemthatallowsoneto experienceoccupationalaccidentsasa package.
WhileexploringsocialneedsforVR,the themethatwasfinallyderivedwas“safetyand reassurancethatdirectlytouchesthehuman heartaccordingtothebiological characteristicsofhumans”andRiMMaimsto realizeit.TheVRexperiencesystemapplies robottechnologytoreproducethesenseof touch,smell,andbalance.Itisamechanism thatcreatesascarysensationandimproves dangersensitivitybydirectlystimulatingthe fivesensesofanindividual.Fromthe beginningofdevelopment,amechanismis implementedtoadjustthestimulusintensityat thetimeofexperiencebyvariousmethodsto preventpost-traumaticPTSD.
Negativeemotionsareguidedbyamechanism thataddsnegativesensationstothebody Susumu'sinterestslayinunderstandingthe processthroughwhichhumansexperienced things.Hestudiedtheprocessfromthe biologicalscienceperspectivewhiletryingto comprehensivelygrasptheconceptsand elementsofsenseengineering,neural engineering,brainchemistry,andpsychology. “The method of elucidating the safety and security of human beings concerning their biological mechanism is a very unique approach, which is the essential idea of RiMM,”saysSusumu.
Thefigureshowsthesafecirculationcycle consideredaccordingtotheconceptofRiMM. RiMMmakesthebodyrememberthework.
A:Askilltrainingsimulatorisdevelopedfirst. Theyarecustom-madeapplicationsbuilt accordingtospecifications.Nowwehave newlydevelopedproductsthatemphasize versatilityandexpandability
B:TheKYvideo,whichisacasestudyof occupationalaccidents,isanaccident reproductionvideothathasbeenexpressed
usingoriginaldeformationtechnology since2005andanintuitivemethod.
C:Itisadisasterexperienceproduct thatprojectsthedangerintheeventofa disasterandimprovesthesensitivityto danger
D:Theseareproductsthatpromote awarenessofdisasteroccurrenceperthe marketdemandof"Isitpossibleto provideeducationtomakepeople aware?"
“To answer the market's question on what will we supply next, we will always take new actions in consideration of comprehensive support for safety. Moreover, we have completely reviewed human safety from the biological science side. Based on that, we have established safety methods for each process that humans experience and started conceptual research on an integrated safety integrated circulation cycle that provides the services,”Susumuadded.
E:Tohelprespondtonaturaldisasters better,thissimulatordevelopedin2015 isforpromotingjudgmentandbehavior intheeventofadisaster
F/G/H:DIGdiagramtraining simulation,whichfurtherenhances resilienceintheeventofadisaster,has beenunderdevelopmentsince2017and hasbeenprototypedandevaluatedover andoveragain.
Evennow,Santokuiscontinuously developingproductsandmethodsthat realize"flexiblestrengthandabilityto recover"withthethemeofresilience. Susumugoesontoexplainhowthe conceptofacomprehensivesafety cyclewascreatedthroughtwentyyears ofresearchanddevelopment.Hesays, “We are devoting ourselves to pursuing the safety and security of people and the earth by studying the processes that humans experience through sense engineering, neuroscience, brain
chemistry, and psychology, and bringing together all the technologies.”
TheRiMMconceptofsafety correspondstofourdisasters-general accidents,occupationalaccidents, naturaldisasters,andman-made disasters.Santokufocusesonfinding waysforpeopletomaintaintheir activitieswithsafetyandreassurance.As apartofitsmostrecentgoals,thefirmis lookingtoimprovethecompletenessof theRiMMsafetycomprehensive circulationcycleanddevelopmethods correspondingtothatcirculationcycle. Additionally,Santokuwilldevelop methodstoimprovedisasterresponse capabilitiesbyincreasingresiliencein theeventofadisaster
Speakingofthemechanismforthe safetycomprehensivecirculationcycle, Susumusays,“We will find ways to improve disaster response capabilities while reducing unknown disasters by sharing information in a way that anyone can experience disaster information. By sharing disaster information, unknown disasters will gradually decrease, and we will take a step forward to realize a safe society.”
Director
“I believe people need to work together to deal with various disasters. To create a safe and secure society, we need the cooperation and wisdom of various people. We want to ensure utmost safety for individuals, including the global environment in which they live, and we wish to do that by realizing a means of directly interacting with various people and touching their hearts.”
Afterseeinglawyerschainedtotheir
desksworkingridiculoushours,the ideabehindMezzlejusthadtobe founded.SinceMezzlefacilitatesaradical changefromthistraditionalapproachtothe provisionoflegalservices,ithasexperienced substantialgrowthsinceitsinception,serving thedemandfromlawyerstobetheirownboss withthebackingofaninternationalfirm withoutsacrificingfinancialfreedom(butin fact,addingtoit).
Mezzleisacustomer-centricandtechnologydrivenlawfirmthatminimizesnon-billable hoursthroughinnovationandgiveslawyers theabilitytoworkfromanywhereinthe worldatanytime.Mezzleisequippingits lawyerswiththebestofthebesttohavewhat Henziecalls,the“MezzleLifestyle”.The MezzleLifestyleenvisionsalawyerthathasa healthywork-lifebalanceandaveryhealthy income.
Mezzlehasbecomeafirmthatkeepssharing thelove.Happylawyerscreatehappyclients andthecyclekeepsrepeating,becoming strongereverytime.
Whatareyourcompanyofferings?How haveconsumerresponsesshapedthemover theyears?
TheunderlyingconceptbehindMezzleisthat it'saremote-basedfeesharemodelthathas investedheavilyinitsback-officesystems, supportingitslegalexpertsbyprovidingthem withaccesstoauniqueandrevolutionary technologythathelpsthemstreamlinetheir time(meaningclientsreceivetheirrequests quickerthanmosttraditionalfirms).
WithMezzle,theclientalsohasdirect contactwiththelawyertheyhaveinitially engaged,workiscompletedinamore efficientmanner(sinceMezzle'slawyers areallsenior)andtheclientispayingfor thelawyer'sexperienceasopposedto payingtotrainajuniorlawyertowhich theclient'sworkhasbeenpasseddownat sometraditionalfirms.
Mezzle'slegalconsultantshavealltrained andqualifiedfrominternationalfirms.They
Mezzle Middle East Limited Is at The Forefront of Challenging and Changing the Traditional Approach to The Legal Sector
havelegal/commercialandoperational backgrounds,extensiveprivate practice,in-houseandcorporate experience,allofwhichmakesthem strongbusinesspartners,who understandboththeclient's commercialandlegalneeds.
Traditionallawfirmssometimes alsoblockprogressbybeingtoo aggressivefromalegalstandpoint, whereasasabusiness,itisnormal toweighupthecommercialrisks withthelegalonesandMezzle's legalconsultantsunderstandthat.
Everybusiness,bigorsmall,getsits fairshareofchallenges,especially duringtheinitialdays.Tellusabout yourchallengesandhowyou managedtoovercomethem.
Scalingtooquickly.Evenbefore Mezzlehitthemarket,therewasa growingdemandforitsbusiness model.Since“goinglive”Mezzlehas beenunmandatedwithrequeststojoin thefirmandhasfoundithardtokeep upwiththedemand.
ThelawyersMezzlehasonboardedare legalexpertsintheirfield-Senior lawyerswithyearsofexperience.This knowledgeandskillset,coupledwith thefactthatMezzlehasfoundawayto makethemhappy,meansthatclients arealsoreceivingbetterservices, whichmakesthemhappierandhappier clientsalsomeansacontinuously growingclientbase.
Mezzlehasreachedthepointwhere Mezzleisexpandingintoother jurisdictionsevenquickerthanthey hadplannedto.
Isthereanidealuponwhichyour workcultureandbusinessethicsare based?
Mezzleisveryresults-driven.Each lawyerworksforthemselves(buthas ourongoingsupport).Mezzle
“We always knew there would be the demand and Mezzle would hit the ground running, we just didn't realize by how much. But it's a nice challenge to have… and one which we openly embrace.”
promotesinternalcross-referralsand providespromotionofitslawyerson thewebandvariousotherplatforms. Thereisnohierarchicalsystemin termsofa“boss”,butMezzledoes howeverconsiderthepersonalityof legalconsultantswhenonboarding themtoensurethattheharmonyofthe firmisnotdisrupted.Mezzlehas createdarelaxedfamilyenvironment, wherepeoplelikeworkingforthefirm andwithothermembersoftheMezzle team.
MezzlehaswhatitcallstheMezzle Tidetoreminditslawyersoftheethics andvaluesuponwhichMezzlewas founded.Trust,Integrity,Diversity,and Efficiency-Mezzlepromotestheseas theethicsofitsbusiness,andits lawyersembodytheseatalltimes.
Whatdoyouthinkisthemost uniqueaspectofyourbusiness?
Mezzleisnotyourordinary(or traditional)lawfirm.Thatsaysitall.
Wheredoyouseeyourcompanya fewyearsfromnow?
Mezzleisgrowingfromstrengthto strengthandiscontinuingtoactively recruitgood-qualitylawyersacrossthe UKandUAE.Withmorelawyers joiningMezzle,itsserviceofferingis goingtogetwider,andwiththemodel andinfrastructureitgivestolawyers, thedemandkeepsincreasing.
Theultimateplanistocontinuethis growth,inboththeUKandUAEand furtherafieldalso.Thefeeshareor consultancymodelisonewhichwill dominatethelegalmarketinthefuture andMezzlehasbeencreatedatjustthe righttimetobethepioneerofthis.
Howhasyourjourneybeensofar?
Wow!Wheredowestart?Mezzle alreadyhastwoofficesandisintalks aboutopeningtwomoreofficesin
otherlocationswithinthenext12 months.
Henziehasbeennamedasoneofthe Top10BusinessLeaderstoFollowin 2021andreceivedthistitletwiceon twoseparateoccasionsfor2022.She hasbeenfeaturedinvariousmagazine articlesandreceivedanawardofhonor fromtheWomen'sInvestment EmpowermentForum,theLexFalcon AwardfromLexTalks,wasincludedin theWho'sWhooftheWorldfor2022 andsettoreceiveanotherawardin November
MezzlewonBestCorporate& CommercialLawFirm2022duringthe 2022GlobalExcellenceAwards,was namedoneofthe5BestLawFirmsof 2022andoneoftheInnovativeLaw FirmstoWatchin2022.Whileeachof thesehasbeenanotableachievement initself,ifoneconsidersthatallofthis hashappenedwithinthelast6months, Mezzlecancallthatachievementof achievements.
RajSumal&MelKang,Founders
RajandMelcomewithacombined workexperienceofover30years.They haveworkedatseveralprestigiousfirms beforecomingupwiththeideabehind Mezzle.Tiredoftheoldwayof working,theydecidedtocreate somethingrevolutionarybycreatingthe MezzleCloud,thebackboneofMezzle, whichhascompletelytransformedthe waythatlegalservicesarebeing providedandhowlawyersprovide them.
Henzieisapartnerin,andManaging Directorof,MezzleMiddleEast.Sheis anaccomplishedandskilledcommon lawqualifiedlawyerwhostartedthe basisofthelegalconsultancybackin 2019,mergingwithMezzlein2021, andrebrandingtheAbuDhabiofficeto MezzleMiddleEast.
ExperiencedITservicesexecutivesand colleagues,EthanSimmons,Eric RansdenandMikeMcElaney, realizedtheysharedthesamevisionaboutthe ITinfrastructureindustry--decisionswere nolongerbeingmadebytraditionalITbut insteaddrivenbylinesofbusinessthrough applicationsthatwerebasedinthecloud.The moveinbuyingpatternsandtherapidgrowth ofpubliccloudcomputingresourceswasan opportunityforacompanythatcould facilitatethatadoptionandassistinenabling migrationsandmanagement.Andlikethat, PTPwas“borninthecloud”.
The Chief's Digest had the pleasure of interacting with Ethan Simmons and Eric Ransden on the industry scenario of cloudmanaged services and how PTP aims to cater to the industry needs. Here's an excerpt from the insights they shared.
Howistheindustryscenarioinwhichyou areoperating?Arethereanychallenges thatyouaretryingtosolve?
PTPisfocusedonenablingfast-growing biotechnologycompaniestogettheir therapiesandtreatmentstomarketfaster The majorityofthesefirmshaveearlyfundingand needtorapidlyprovetheirtheoriestoachieve furtherfundingandultimatelymovetoFDA approvalandmanufacturing.These organizationsproduceresearchdatafrom disparatetypesofphysical,on-premiseslab devicesthatneedtobemovedtothecloudto enabledataengineeringbybioinformaticians workingondataatdifferenttimesindifferent places.PTP'sexpertiseisdesigning, deploying,andmanagingthecloud infrastructuretoenablethesecomplex workflowstorunrapidly,securely,andtobe cost-effectivegiventhecapitalconstraintsof startupbiotech.
Sinceonly16outofevery100drugsthat enterPhase1willmakeittoFDAapproval, ourbiotechcustomersandtheirinvestors needto“gettono”quickly,orbetteryet,get toyes.Timeismorecriticalthanmoney,and thereadilyavailableresourcesinthecloud,
whendeployedproperly,canaccelerate research.
Whataretheproducts/servicesthat youoffertoyourtargetcustomers? Howdoyouensurethattheyare makingabigdifferenceforthem?
PTPdeliversacomprehensivesetof cloud-managedservicesforlife sciences,includingCloudOps,DevOps, SecOps,andFinOps.OurPeakPlus ManagedServicesplatformoftools allowstheseservicestobedelivered togetherefficiently,oralacarte dependingonourcustomer'sunique needs.
Ourcustomersrelyonacombinationof ourexpertiseinAWSservicesandour deepunderstandingoflifesciences withthescienceoperationsof Chemistry,Biology,andLab Operations.Ourcustomerscometous withavarietyofusecases:increase workflowspeed,improveperformance ofHigh-PerformanceCompute(HPC) clusters,ensuredatasecurity,optimize cloudcosts,improvedataaccessibility duetodatasilos,andmore.Our projectshavemeasurablegoals,andwe worktogethertoexceedthosegoals.
Additionally,manyofourcustomers aresmallbutgrowingcompaniesthat havelittletonoITstaffoftheirown. UponworkingwithPTPfortheirAWS cloudneeds,theyrequestPTPto provideend-to-endMSPservices acrosstheirenvironment,including supportfortheirendusers.
ArethereanyAWScompetencies thatAWSpartnerscanuseto showcasetheirtechnicalexpertise acrossindustrieswithdifferentuse cases?
PTPmaintainstheLifeSciences Competencyheldbyveryfew providerswhichwasachievedby
demonstratingexpertiseand effectivenessincloudsolutionsfor biotechnology.PTPisalsoanAWS AdvancedConsultingPartner.
Whatisuniqueaboutyourcompany offeringsthatmakeyoustandout amongtheglobalcompetition?
DuetoPTP'sleadershipexperience, PTPexecuteswiththeprecision processandmethodologyofnational andglobalprovidersbutatthespeed, cost,andintimateengagementoflocal andregionalproviders.Ourteamis comprisedoftenuredleaderswell trainedinthequalityexecutionofIT projectsbackedbyateamof exceptionalcloudengineersfocusedon customerimpact.
Doyouhaveastrategyforbusiness success?
PTPhascreatedauniquelifecycle servicesmethodologythatfluidly movescloudcomputinginitiatives fromdatagatheringtodesignto implementationandongoing management.Thisservice methodology,thePTPFlightPlan,was constructedtoextractcriticaldesign requirementsandcreateablueprintfor thePTPPeakPlusManagedServices CloudOpsteamtorapidlydeploy. DevelopedwithPTPintellectual propertyfrombiotechnologyandcloud expertise,wecandeploycloud solutionsontimeandonbudget.
Lookingforward,what opportunitiesdoyouthinkwillthe AWScloudspacepresentforAWS partners?
AWScontinuestoleverageitsscaleto createagrowingnumberofcosteffective,pay-as-you-gosolutionsfor customers.“Rightnowwe'reat84 [AWS]availabilityzones,sothat's26
“Our goal is to help biotechnology companies discover new life-changing therapies and accelerate their development leveraging highly scalable, automated and optimized cloud computing environments.”
geographicregions,andwe'vegot planstolaunch24moreofthose availabilityzonesacrosseight regions,”saidDaveFildes,directorof investorrelations,duringAmazon's second-quarterearningsreporttoday (CRNarticle: https://www.crn.com/news/cloud/awsrun-rate-hits-historic-79billion#.YuWXFUOiXll.linkedin)
Evenwitha$79billionrunrateand33 percentsalesgrowthinthe2ndquarter, AWSbelievestheyarestillintheearly stagesofcloudadoption.
Increaseduse,whetherinthecomplex spaceofbiotechnologyorother verticalsrepresentsatremendous opportunityforprovenAWSpartners thatcanexecuteandcreatevaluefor theircustomers.
Howwouldyousummarizethe journeyofyourorganizationsofar?
Tellusabouttheupsanddownsthat youwouldhavefacedandhowyou managedtostandstrong.
Enteringthecloudserviceprovider spacein2016,thegreatestchallengeto PTPwasinterestanddemandfroma widevarietyofcustomers.Nobody wantstoturndownbusiness,butitis alsocriticaltoclearlydefineyour uniquevaluepropositionandconstruct yourservicesandsolutionstoaddressa specificcustomersegment.Wehad organicgrowthinourbiotechcustomer baseearly,butourgrowthstartedto movequickly,despitepandemic challenges,oncewetailoredour businessmodeltotheuniqueneedsof lifesciences.
Atthesametime,asweareexpanding ourlifesciencescustomerbase,our managedservicescustomerswere requestingfull-stackMSPservices fromPTPtosupporttheircloud, network,security,collaboration,and
provideend-usersupport.PTPisnow theprominentMSPforlifesciencesin NewEngland.
Whatareyourplansforthefuture? Whatdoyouwanttoachieveor buildnext?
TheteamatPTPisworkinghard, movingfast,havingfun,andmaking animpact.Wearenotlookingtoward whatwewouldbuildnext,instead, we'refocusingonscalingourbusiness withthelevelofexecutionandquality thathastakenustothispoint.Our teamofleadersandplatformofcloud managementtoolsisinplaceandis continuallybeingtunedandoptimized.
WearerecruitingthenextPTPteam membersthatcanjoinourorganization withacommitmenttothecustomer andthePeakPlusManagedServices expertiseinCloudOps,DevOps, SecOps,andFinOpsthatultimately helpsourlifesciencescustomersget theirtreatmentsandtherapiesto marketfaster
AWindowintoTheLifeofEthan& EricasTheThoughtLeadersBehind PTP
EthanSimmons,ManagingPartner
SimmonsstartedhisITcareerinthe early90s,workingforseveralleadingedgecompaniesthatprovidedhim exposuretosomeoftheearlyInternet networkingtechnologies.In1996, Simmonsco-foundedhisfirst company,NetTeks,whichfocusedon helpingbusinessesadoptVoIPand virtualizationsolutions.
Inlate2008,Simmonssuccessfully managedtheacquisitionofNetTeksto Dallas-basedINX,Inc.Forthenext threeyears,SimmonsrantheNew EnglandoperationsforINX,untilINX wasacquiredbyaprivateequity company.Forthefollowingtwoyears,
Simmonsledhisownconsulting companythatfocusedonhelping companies,suchasCisco,evolvetheir channelpartnerprograms.Simmons thenjoinedDallas-basedLumenatein 2013,whereherantheirNewEngland operationsandlatermanagedtheir Ciscobusinessnationally. Simmonsismarriedwiththree daughters,andwhenheisnotworking, heenjoyswatchingtheirvarioussports activities(unlessthePatriotsare playing).
EricRansden,Partner
RansdenstartedhiscareerinITinthe financialservicesindustryintheearly 90swhereheledtheadoptionand integrationofclientservercomputing andleading-edgenetworking technologies.AsManagerof TechnologyServices,hewas responsibleforthecorporate infrastructure,datacenter,network, helpdesk,applicationdeployment,and corporate applicationservices.Thisexperience ledhimtobecomeITDirectorfor severalleadingnetworkanddatacenter companies,buildingadvancedIT, networking,application,database, storage,compute,andsecurity infrastructures.
Theshiftinhowtechnologywasbeing consumedoverthepastcoupleyears, andthetransitionthattechnology partnerswouldneedtomaketolead thisnewmodel,ledRansdentojointhe foundingteamofPinnacleTechnology Partners.
A1991graduateoftheUniversityat Albany,SUNYwithaBSDegreein ManagementInformationSystems, RansdenwentontoearnaMaster'sin ManagementInformationSystemsin 1999fromBentleyUniversity's McCallumGraduateSchoolof Business.
RIFTrustisoneoftheleadingresidency andcitizenshipbyinvestmentadvisoriesin theMiddleEastandAfrica.Thefirmwas establishedtocatertotheneedsofhigh-networthindividualsandhelpthemwithvisafreetravelandassetoptimization.Working withtheaimtoprovidegreaterfreedomto families,RIFTrustofferstransparencyinits operationsandwithafocusinofferingand designingthetopresidencyorcitizenship programmes.
The Chief's Digest Interview with Mimoun A. Assraoui, Founder And CEO,
RIF Trust
Howdidyoucomeupwiththeideaor conceptforyourbusiness?
Comingfromanimmigrantbackground havingbeenborninMorocco,raisedin France,andproudlylivingintheUAEfor manyyears,Ihavealwaysvaluedfreedom aboveallelseandfeltitisa human right to beabletotravelfreelywithoutboundaries. Thisbusinesshasallowedustofulfillour corevalueofgivingourclientsandtheir familiesthefreedomtobecomeglobal citizensandtoachievetheirfullpotential.
Whatareyourcompanyofferings?How haveconsumerresponsesshapedthem overtheyears?
Asoneofthelargestglobalinvestment migrationadvisories,RIFTrustoffersover 20CitizenshipandResidencybyInvestment programsfromcountriesaroundtheworld.
Wehavesuccessfullyassistedhigh-networthindividualsandtheirfamilieswith obtainingasecondpassportintheCaribbean (e.g.,StKittsandNevis,Dominica,or Vanuatu)orEuropeanresidency(e.g., Portugal,Spain,orMalta).Weoffera
bespokesolutionforeachofourclients andwillguidethemeachstepofthe wayuntiltheyreceivetheirnew passportorresidency,aswellaspostapprovalserviceswithourexclusive after-careservice.
Ultimately,consumersarelookingto S.M.I.L.E.:Security,Mobility, Investmentopportunities,Lifestyle,and EducationandEmployment.RIF Trust'sservicehascontinuallyevolved overthelastdecadetoensurethatwe areofferingthebestprogrammesand investmentopportunitiesforclientsto allowthemthebestchanceto S.M.I.L.E.
Everybusiness,bigorsmall,getsits fairshareofchallenges,especially duringtheinitialdays.Tellusabout yourchallengesandhowyou managedtoovercomethem.
Theinitialchallengewasawareness andtrust.WhenRIFTrustwasfirst formed,investmentmigrationwas virtuallyanunknownnicheindustry. Withasmallteambehindme,Ifound myselfconstantlyhavingtoprovethe legitimacy,legality,andbenefitsofour service.
However,withthepassageoftimeand alotofhardwork,wewereableto buildaglobalbrandthatpeopleknow andtrust.
Thecurrentscenarioisthatthemarket isbecomingincreasinglycompetitive withnewentrants,whoareoften unlicensed,inexperienced,andsmall operations,enteringtheindustryeach month.However,clientsarealso
“My success formula can be abbreviated as C.E.O.: Clients, Employees, and Owners. When you find the perfect mix of these three core elements there is no limit to what a company can achieve.”
becomingalotmoreselectiveabout whotheyworkwithandcanidentify legitimateandexperiencedadvisories, likeRIFTrust,fromthesmaller advisoryintheindustry
Wevaluetrust,excellence,and transparency.Wetreatouremployees, clients,andpartnerslikefamily.We arealldrivenbythesamegoal,where eachofourroleshelpstomakethe livesofourclientsbetter.Wehire peoplethatarecommitted,positive andcaring.
Despiteourgrowthasacompany,we haveneverforgottenour entrepreneurialmentality We continuetoworkhardeachdayto improveourserviceandensurethat wemaintainourleadershipposition andstayaheadofourcompetitors.
Withover50staffmembersjustatour UAEheadquarters,RIFTrustisthe largestgovernment-approvedagent operatingintheMiddleEastand Africa.Withourmergerwiththe LatitudeGroupin2018,wenowhave aglobalfootprintwithover100team membersacross22officesworldwide. Duetoourglobalpresenceandreach, we'reabletoofferover20different programmeoptionsforourclients,
ensuringthattheyhaveawide rangeofsolutionstochoosefrom intheCaribbeanandEurope.
Wehaveadiverseboardof directorswhoarepioneersinthis industrywithacombined experienceof100yearsinbuilding andofferingcitizenshipand residencybyinvestment programmes.
RIFTrusthasbuiltourbusiness aroundourclients.Whendeciding onthebestsolution,ourpricingis alwaysfairandcompetitive.Weare focusedonbuildingtrustwithour clientsduringeachstepofthe process.
Businessleadershavealways emphasizedthehabitofreading forsuccess,ontherecord.Is thereabookthatyoudraw inspirationfrom?
Oneofthepositiveimpactsof COVIDwasfindingmoretimeto read.Istartedreadingbooksin Frenchasthelanguageishighly nuanced.Currently,Iamreading LeNaufragedesCivilisationsby AminMallouf,aFrench-Lebanese writer
Wheredoyouseeyourcompany afewyearsfromnow?
Weemergedstrongerfromthe COVIDcrisisandourgoaloverthe nextfewyearsistobecomethe internationalleaderinthe investmentmigrationindustry.
Ourjourneyhascertainlybeenvery impactfultothelivesofourclients, andIamproudofwhatwehave achieved.RIFTrustisimpact-driven andwederivethemostjoyfromhow manyliveswewereabletoimprove. Wehavedeliveredpassportstoover 4,000clientsovernearlyadecadeand wearegrowingourstaffandnetwork everysingleday.
KnowingMimounA.Assraoui, FounderandCEOAlmostadecadeago,Mimounleftthe bankingworldtoestablishRIFTrust in2013.Mimounhasover27yearsof experienceintheMiddleEastand Europe.Hehasworkedatdifferent internationalbanks,sovereignwealth funds,andfamilyofficesthroughout theMiddleEastandAfrica.After noticingtheopportunity,Mimoun leveragedhisexpertiseinbankingand entrepreneurialmindsetandfounded RIFTrust.
Hisambitiousvisionofbecomingan industryleaderhashelpedhimshape RIFTrust'scorevaluesofoutstanding service,asmoothprocess,and transparencywhilebuildingits internationalnetworkofoffices.
TransmuralBiotechisaspin-off oftheHospitalClinicof BarcelonaandtheUniversity ofBarcelonacreatedattheendof2009 bymedicalandengineering professionals.Thefirmfocuseson developinginnovativemedical technologiesbasedonimageanalysis andprocessingthatcanhelphealth professionalssubstantiallyimprove patientservicequality
UnderthedirectionofMigueland David,TransmuralBiotechhas receivedmanyaccoladesand recognitionforitsstellarwork& innovationinthefieldof biotechnologyanddigitalmedicine.
ExcerptsfromTheChief'sDigest interviewwithMiguelandDavid, theleadingduobehindTransmural Biotech
Howdidyoucomeupwiththeidea orconceptforyourbusiness?
Since2018,almostallofTransmural Biotech'scapitalisheldbyGrupo Asisa,Spain'slargesthealthcare conglomerate,andtheworld'sleading medicalcooperative.Wesharewith themtheinternationalspiritand commitmenttoofferqualityhealthcare, governedbyexcellencethroughthe promotionofnewtechnologies.Our commongoalistoimprovethehealth andwell-beingofmorepeopleevery day.
Whatareyourcompanyofferings? Howhaveconsumerresponses shapedthemovertheyears?
Incollaborationwiththemedical institutionsthatprovideuswith images,TransmuralBiotechdevelops algorithmscapableofdiagnosinga widerangeofdiseasesandpathologies throughimages,enablingpersonalised, economical,non-invasiveandefficient medicine.Itcurrentlyhasthree diagnosticaidproductsintheareasof
dermatology(quantusSKIN), ophthalmology(quantusGL)and maternal-fetal(quantusFLM),while participatinginseveralresearchprojects relatedtobreastcancer,osteoporosisor diabeticretinopathy
Ourvisionistotransformmedical practicebypredictingandmonitoringthe diagnosisofdiseasethroughAI, improvingaccessibility,efficiency, reliability,accuracyandprioritization.
Ourproductshaveachievedagreat receptionandinterestfromthemarket, whichdemonstratestheconcernfornew technologiesandtheimportanceof adaptingtothenewparadigmofthe implementationofAIinthemedicalfield.
Whatwouldyousayarethefactorsthat havecontributedtoyoursuccessasan organization?
Oursuccessliesinthetransversaland vanguardfeaturesofoursolutions, coupledwithourcommitmentto excellenceinresearchanddevelopment. Allthisiscombinedwiththebelief revolvingaroundtheethical commercializationofmedical technologiesandourmultitaskingteam.
Whatdoyouthinkisauniqueaspectof yourbusiness?
Undoubtedly,ourabilitytodevelop algorithmscapableofbecoming diagnostictoolsforawidevarietyof pathologies.Ouralgorithmsare100% non-invasive,fast,canbeaccessedfrom anywhereandhaveexcellentsensitivity andspecificityvalues.
Wheredoyouseeyourcompanyafew yearsfromnow?
Asaleadingcompanyintheindustry
Throughcontinuousresearch,Transmural Biotechadvancesinitsspecialisationin thedevelopmentofimageanalysisand processingtechnologiesandthe applicationofAItechniquestoreachnew,
“We have a total commitment to excellence in research and development. We believe in ethical commercialization of medical technologies that allow us to substantially improve the care that patients receive.”
previouslyunpublishedconclusions.Our aimistodevelopbiotechnological solutionsthat,whenappliedtothe medicinefield,allowabetterdiagnosis andtreatmentofpatientsandcollaborate inthedevelopmentofpreventive, personalised,non-invasive,fastand efficientmedicine.
Howwillhealthcarepracticebeaffected byartificialintelligence?
Bygainingtime,providingreliability, savingresources,improvingefficiency, etc.Weareconvincedthatnowisthetime totransformclinicalpracticetoprovide betterglobalhealthforall.
Inhealthcare,ArtificialIntelligencehasan enormouspotentialtorevolutionise diseasediagnosis.Thepredictiveanalytics generatedbythisdisciplineallowustobe onestepaheadofcertaindiseasesand representanadvancetowardsanearly, accurateand,aboveall,decisivediagnosis inthedevelopmentofsomepathologies.
Wehaveevolvedasoneoftheearliest companiesmakingpredictivealgorithms
basedontheApplicationofAIto medicalimages.Wehaveachieved globaldistributionincountriesacross LatinAmerica,EuropeandAsia,and wearecurrentlycollaboratingon promisingprojectswith internationallyrenownedmedical institutions.
Toachieveourgoals,thestarting pointhasbeenthedevelopmentofthe necessaryinfrastructuretocreatea uniqueimagebank,whichclassifies andorganisesalltheimagesand relatesthemtoyourclinicaldata-in strictcompliancewithcurrentdata protectionregulations-tofacilitate theirsubsequentusebyresearchers. Thankstothishighvolumeof images,TransmuralBiotechhas developedanartificialneuralnetwork capableofaidingdiagnosis automaticallywiththesameprecision asahuman(labtechnician),withthe advantagethatitis25timesfaster
Weareproudofourworksofarand haveverystrongmedium-andlongtermobjectives.
Wheredoyouhavethespotlight rightnow?
Rightnow,wearereapingthefruits ofourlatest(andmostimportant) research:thedevelopmentofour newproduct,quantusMM. quantusMMisanon-invasive,fast andeasy-to-usetestfortheearly detectionofbreastpathologies, developedincollaborationwiththe BasqueHealthServiceOsakidetza andtheBiodonostiaInstitute Association.Basedon mammography,itcandetectthe presenceofmalignantnodulesor microcalcifications,thushelpingto identifytheriskofbreastcancer
Wearealsostartingtoenterthefield ofeducation;developingtraining coursesonfundamentalconceptsin thefieldofartificialintelligence, suchasmachineanddeeplearning, computervisionandstatistical inference.
TheThoughtLeadership
MiguelÁngelLorente,CEOof TransmuralBiotech
Miguelhas23yearsofexperiencein GeneralManagementinthetwo mainSpanishbankinggroups,witha verywideinternationalexpansion, and10yearsofexperience developingstrategicconsultinginthe healthsector
DavidFernández,Headof TransmuralBiotech
DavidisanengineerinComputer Science(NCR)withmorethan17 yearsofexperiencedeveloping computersystemintegrationson internettechnologiesandmobile platforms.
