The Agenda

theAGENDA

Berluti Gives A Nod To Its Bootmaking Legacy This Summer Introducing A New Surface Design

ي ف م إشادة إلرثها العريق ّ ي تقد ت بيرلو صناعة األحذية الفاخرة فصل الصيف المقبل ّ نمط جديد يستهل

Berluti reveals a new surface design that pays homage to the house’s rich bootmaking heritage and know-how. A nail-head surface decoration is introduced as an all-over embellishment across a range of leather accessories, bags, footwear and select RTW styles. The presence of the nail-heads signifies Kris Van Assche’s ongoing fusion of modernity with the classic values of the maison. In ready-to-wear, a leather suit and sweatshirt flaunt the new embellishment, reinforcing Berluti’s continuous evolution and innovative design. The new technique is interpreted across timeless footwear styles as well as more recent launches, including the house’s iconic Alessandro lace up and the modern Stellar. The Un Jour Gulliver, a versatile messenger bag, is reimagined this season with the new surface, offering the perfect accessory for the contemporary gentleman.

ي صناعة األحذية ف ى إرث الدار العريق ل م إشادة إ ّ ى نمط جديد يقد عل ي الستار ت ترفع بيرلو والمهارة الحرفية العالية. ازدانت المجموعة المؤلفة من األكسسوارات والحقائب واألحذية ى كامل القطع. عل الجلدية وبعض المالبس الجاهزة بنمط رؤوس المسامير تواجد نمط رؤوس المسامير يعكس حرص كريس فان أش ّ من التنويه بأن ّ وهنا ال بد ى المالبس ل ف بها الدار. بالعودة إ َ عر ُ ى مزج معايير الحداثة مع القيم الكالسيكية التي ت عل ي ل ز بالتا ّ ى البدلة الجلدية والسويت شيرت، ما يعز عل الجاهزة، يبرز جمال النمط الجديد ى تصاميم األحذية عل وتصاميمها المبتكرة. تطغى التقنية الجديدة ّ ي المستمر ت ر بيرلو ّ تطو ى غرار حذاء عل ى أحدث المنتجات التي طرحتها العالمة ل ى الزمن، باإلضافة إ عل العصية العصري. أما حقيبة Stellarي وحذاء ت د برباط والمشهور من بيرلو ّ المزو Alessandro فتالئم شتى المناسبات، وقد طرحتها الدار هذا الموسم Gulliver Jour Unماسنجر ي. ل بالنمط الجديد لتمنح الرجل المعاصر األكسسوار المثا

IWC SCHAFFHAUSEN TO PARTICIPATE IN THE DOHA JEWELLERY & WATCHES EXHIBITION 2020

HOW FAR WOULD YOU GO FOR LOVE A ROAD TRIP FILM THAT EXPLORES THE EVERLASTING IDEA OF FALLING IN LOVE

Swiss luxury watch manufacturer IWC Schaffhausen, in collaboration with long-term partners in Qatar Al Majed Jewellery, announces its participation at the Doha Jewellery & Watches Exhibition 2020. Set to take place from 24 to 29 February, the largest jewellery and watch fair in the Middle East will be attended by the region’s most passionate watch connoisseurs and timepiece enthusiasts, who will come together to see over 500 international luxury brands on display. IWC is set to showcase some of the finest limited-edition collections from its portfolio at this year’s exhibition. Watch collectors will have the opportunity to discover new models and purchase their favourite timepieces from the collection. Several Portugieser and Portofino timepieces will be on display, including the Portugieser Tourbillon Mystère Rétrograde (Ref. IW504602) with its retrograde date display that jumps back to the 1st of the month after the 31st of the previous month. Another impressive feature of this Portugieser is the unusual presentation of the flying tourbillon, consisting of 82 parts, as a “12” that appears to come to life. In addition, the Portugieser Constant-Force Tourbillon Edition “150 Years” (Ref. IW590203) stands out as one of the technical highlights in the jubilee collection. This limited-edition model features a platinum case, a blue dial with a lacquered finish and rhodium-plated hands. The Portugieser Perpetual Calendar Digital DateMonth (Ref. IW397202) is a particularly striking perpetual-calendar model with its large double-digit displays for the date and month and its leap year display – a unique timepiece that is perfectly suited for 2020.

TAG Heuer launches boutique at Mall of the Emirates and reaffirms commitment to the Middle East

TAG Heuer, the Swiss luxury avant-garde watchmaker continues to expand its presence across the Middle East with the opening of its Dubai’s second stand-alone boutique, at Mall of the Emirates. With a legacy rooted in technical innovation, timekeeping, high performance, a passion for action and motor racing in particular, the boutique offers a glimpse into the DNA of TAG Heuer and takes clients on an immersive brand journey, while they discover the different watch collections. The new ninety square meters space located on the first floor, has been designed keeping the TAG Heuer ethos and customer as focal points for the layout, structure and style. The result is a sleek contemporary interior with tones of greys, emblematic of motor racing tracks, underscored by touches of the iconic TAG Heuer red. Accented by visuals and memorabilia that pays homage to TAG Heuer’s impressive 160-year heritage of precision engineering, the boutique offers eight dedicated counters and four niche sections that allow clients to easily browse the timepieces, per collection. A team of passionate sales advisors and brand specialists offer personalized service, watchmaking knowledge and in-depth counsel in multiple languages to customers from Dubai and beyond. Over 150 timepieces are available for purchase, including classic favourites such as Carrera and, recent launches like Autavia Calibre 5, or limited-edition models celebrating Monaco’s 50th anniversary. Reflecting the avant-garde spirit of the brand, the new boutique is a testament to TAG Heuer’s commitment to the region and an important milestone in TAG Heuer’s growing presence across the Middle East.

Launched 10 years ago by Cartier as a challenge, this question invites you into the greatest of adventures, to experience total love, at full speed. An epic love story; a journey on a road paved with intensity. Cartier entrusted the video’s creation to the French director Cédric Klapisch, famous for his ability to capture the emotions of the time. He is the fourth filmmaker that Cartier has asked to film love, after Olivier Dahan, Luca Guadagnino and Sean Ellis; providing variety of style, narrative and cinematic universe.