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Karl X You
KARL LAGERFELD ANNOUNCES LAUNCH OF HOLIDAY 2020 CAMPAIGN: “KARL X YOU”
KARL LAGERFELD is pleased to announce the launch of its Holiday 2020 campaign and collection, titled KARL X YOU. As Karl once said, “I enjoy the luxury of being at the center of this complete universe that is mine.” Inspired by these words, KARL X YOU invites consumers to indulge in Karl’s artistic, elegant and whimsical universe. The concept provides a welcome escape with a wardrobe full of shimmer—think futuristic chrome finishes, glittering gifts and playful accessories in all shapes and sizes. Rolling out in KARL LAGERFELD stores globally, plus on KARL.COM and social media, the KARL X YOU campaign includes curated gift guides for women, men and kids, from statement-making presents to small stocking stuffers. There are also dedicated edits of holiday eveningwear and luxurious “staycation” essentials from the new KARL LAGERFELD Loungewear collection, which is crafted from cashmere.
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Furthermore, a large selection of ready-to-wear and accessories are from the Metallic Ikonik collection, which explores a new dimension of fashion—one filled with iridescent colors and lustrous textures. Metallic designs are crafted with foil fabrics in high-gloss and matte effects, while 2D and 3D techniques add a new layer of sophistication.
The holiday season is completed by the KATCH KARL digital game, which can be played on desktop, tablet and mobile devices at www. karl.com/katchkarl. Inviting consumers to discover the Holiday 2020 collection in an engaging way, the KATCH KARL game flashes a rapid-fire series of products from the “Metallic Ikonik” range. To win, the player must hit the “katch” button at the precise moment that week’s prize appears on screen; if the player is successful, he or she will be entered into a prize draw for a chance to win the prize. Consumers can play KATCH KARL until November 30, 2020, and new products to “katch” and win will be revealed every week.
TOWARDS THE WIND
THE TEAM: Photographer: Karina Stankevich (@Photokit.by) Model: Milana Kubrak (@milashi.k , @annmodels) Makeup Artist/Hair Stylist: Tatsiana Doinikova (@lissa_makeup.by) Wardrobe Stylist: Olga Tihonova (@mon_stylist)
