The Agenda

theAGENDA

The Arab Fashion Council in partnership with Facebook, Inc pioneer the first men’s fashion week for the Middle East.

The Dubai based Arab Fashion Council has pioneered the first men’s fashion week in the Middle East. Presented by Arab Fashion Week in partnership with Facebook, Inc Arab Fashion Week- Men’s will run from 28-30 January 2021. Thereafter, it will take place twice a year each January and June in line with the menswear fashion week calendar. Reinforcing the Arab Fashion Council’s goal to establish a sustainable platform through which to champion fashion design talent from across the region, both established and emerging menswear designers from the UAE, Lebanon, Qatar, and Iran, have confirmed their participation in Arab Fashion Week- Men’s. Furthermore, as part of a strategic partnership between The Arab Fashion Council and The Fédération de la Haute Couture et de la Mode, four emerging menswear designers from Paris Fashion Week Men’s, have been selected to participate in the first Arab Fashion Week- Men’s. “Emerging brands express a fashion forward view on the world. We are pleased to present some of these talented designers from the Paris Fashion Week® calendar in Dubai at Arab Fashion WeekMen’s, to allow them to increase their global reach.” Serge Carreira, Head of Emerging Brands Initiative, The Fédération de la Haute Couture et de la Mode Arab Fashion Week- Men’s will commence on 28 January with designers premiering their collections through their individual expressions of digital creativity on Facebook Live and Instagram Live, allowing 2 billion users all around the world to view and pre-order the designer’s collections direct through Instagram Shopping and the ByTribute luxury marketplace. “Facebook, Inc is pleased to partner with the Arab Fashion Council to present the first Arab Fashion Week- Men’s on Facebook Live and Instagram Live, as part of our combined mission to empower the creative community in the Middle East.” Joana Jamil, Strategic Partner Manager, MENA, Public Figures & Social Influencers at Facebook. Arab Fashion Week- Men’s is powered by the Arab Fashion Council’s commitment to the principles of equality and progress across the region. Men’s style in the Middle East has long been expressed through statement timepieces and highperformance cars with fashion taking a backseat. The Council recognized that the recent popularity of international streetwear brands entering the market has fueled a moment for menswear in the region with more men expressing their style, personalities, and preferences through fashion. Arab Fashion Week- Men’s is a platform that celebrates creativity and freedom of expression not just of fashion for men but also for designers that embrace gender-neutrality. “The world around us is changing, so too are attitudes towards fashion and nowhere more so than in the Middle East. Arab Fashion Week-Men’s presents the breadth of menswear beyond formal attire and streetwear and paves the way for men in the Middle East to embrace a more adventurous wardrobe.” Mohammed Aqra, Chief Strategy Officer, The Arab Fashion Council.

SACOOR BROTHERS OPENS 5 STORES ACROSS THE KINGDOM OF SAUDI ARABIA

Sacoor Brothers, the international premium fashion label hailing from Portugal is celebrating the opening of its five stores across KSA. Already well-established Online in KSA and with stores in the UAE, Kuwait, Bahrain and 18 other countries worldwide, the 5 new brick and mortar stores have opened their doors in Riyadh, Jeddah, and Khobar, offering fashion conscious males and females the chance to experience the unique Sacoor Brothers difference. The stores opened just in time for the holiday shopping season, featuring the AW20 R-Connect collection with the latest colors and prints and premium fabrics highlighted in the elegant Men and Women’s lines of polos, shorts, sport blazers, dresses, skirts shoes and more. The always elegant classic line of suits in a variety of colors and cuts cannot be forgotten as Sacoor Brothers prides itself in designing formal exquisite pieces for the cosmopolitan man and woman. Shoppers will feel as if they are in a New York penthouse with beautifully designed stores including a Sacoor Cafe for complimentary espressos and Evian water, an in-store Tailor’s Room for customized alterations on any purchase, and a relaxing lounge environment furnished with comfortable armchairs and sofas. “The quality of our brand, in conjunction with Sacoor Brothers’ world-class service, is at the heart of everything we do. We are confident that our arrival at Al Nakheel, Panorama and Hayat malls in Riyadh; Mall of Arabia in Jeddah and Rashid Mall in Al Khobar, alongside our online presence will be just the start of our success in the Kingdom, and we look forward to an exceptional future. We are humbled and grateful for the opportunity to launch all 5 stores during the current situation and are thankful for the support of the local authorities and our loyal customers making our launch a seamless one.” added Chadi Kouatly, Managing Director for Sacoor Brothers, KSA. Sacoor Brothers stores are located at Nakheel Mall, Panorama Mall, Hayat Mall, Mall of Arabia and Rashid Mall and soon at Mall of Dhahran.

MATCHESFASHION LAUNCHES BIRTHSTONE JEWELLERY

This year, MATCHESFASHION launches a variety of birthstone jewellery to help share good luck, health and protection to be treasured forever as modern heirlooms. To help you kickstart your birthday gift shopping for 2021, MATCHESFASHION have put together an edit that includes new fine jewellery brands like Mateo, Bea Bongiacasa, Rosa de la Cruz, Musa by Bobbie and more!