By Far Launches Core Styles Campaign

RACHEL is the epitome of 90s cool, having a celebrity status and A-list best friends.

AMBER is a sarcastic workaholic with a trafficstopping street style game. MINI likes to be considered a lady who sometimes gets freaky with the colours. Unable to escape the limelight, MINI RACHEL never misses a dancefloor, while MIRANDA is known for her low key, pragmatic, but not by any means boring approach to work and having fun. ESTE is a rock and roll princess with an inherited California cool who secretly wants to be Carrie Bradshaw. EDIE will always be remembered as an OG It-girl with a rebellious sense of style, but she has a quiet side too.

SOFIA captures the distinct retro sensibility of a noir film. As for TANYA, her barely-there presence makes it the queen of versatility.

This is not the dream cast of a new stylish TV series, but the star pieces of BY FAR’s new core styles campaign.

Celebrating its 5th anniversary this year, BY FAR is returning to its origins with a nostalgic campaign, highlighting its most iconic styles.

Proven to be perfect and timeless, these are not just best-selling pieces but wardrobe staples connecting the origins of the brand to the present.

Since the beginning, BY FAR’s creative vision focuses on reimagining timeless silhouettes with no compromise on quality, finish, or design.

The result is a long-lasting product that always remains relevant. Designing with the future in mind, using the finest artisanal techniques and mindfully sourced materials is part of BY FAR’s ongoing commitment to continuously doing better and bringing about practices that protect and preserve the world we live in.

The campaign features one of fashion’s most sought after faces – the model, artist, and poet Amrit. A role model in the making, her multitalented personality both reflects the brand’s creative vision of constant reinvention and adds richness to BY FAR’s iconic cast. Amrit, constantly reimagining her passions, represents the plurality within the collection of the brand’s most appealing pieces throughout the years.

The line-up of BY FAR’s most-wanted styles is offered each season, faithful to the originals in terms of shapes and details but upgraded in colours and materials.