The New Herrera Confidential Fragrance

INTRODUCING TRUE OUD

THE NEW HERRERA CONFIDENTIAL FRAGRANCE

The woody-floral formula of this Eau de Parfum is inspired by a sign of identity and belonging: the powerful accord of Oud as it is burned during Middle Eastern ceremonies or on special occasions with family and friends. The fundamental role of aromas in Arab culture is something that Carolina A. Herrera is very familiar with. She discovered it on the many trips she made with her mother to the Gulf, where she visited markets and immersed herself in the unique world of oriental perfumes. In 2017 she created the Eastern Treasures family of perfumes (part of the Herrera Confidential collection and including Gold Incense, Platinum Leather, Bronze Tonka and Gold Myrrh Absolute), inspired by Arab perfumery. These four fragrances are now joined by True Oud. It is a perfume inspired by the Carolina Herrera beauty creative director’s latest experience in the heart of the Middle East: what she smelled, felt and learned as a guest as night fell and she joined family celebrations, and all with one special ingredient. Oud.

“For me, there’s no more precious aroma than a personal one because it’s about you and that’s something you should want to shout from the rooftops,” explains Carolina A Herrera. She describes how the fifth perfume in the Eastern Treasures family is designed to do just that: “The idea is that, whether you’re a man or a woman, the fragrance is present at important times with your loved ones and creates a powerful sillage that will follow you wherever you go and speak about who you are and where you’re from.” Essentially, highlighting the roots that make each of us genuine and authentic. True Oud is available in Bloomingdale’s Dubai Mall and 360 Kuwait from 21st February 2022, and across all doors from 1st March 2022