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IWC SCHAFFHAUSEN OPENS NEW BOUTIQUE AT MALL OF THE EMIRATES

IWC Schaffhausen announces the opening of a brand-new boutique at Mall of the Emirates, one of Dubai’s luxury shopping destinations located in the heart of the city. The Swiss luxury watch manufacturer welcomes residents and tourists to discover the IWC universe, synonymous with timeless innovation and craftsmanship. Covering over 65 square meters, the IWC boutique is situated on the first floor of the Mall of the Emirates main atrium. The elegant interiors feature the classic IWC design of white marble, dark marble and crystalclear glass surfaces that are visible from the transparent façade of the store, creating the perfect backdrop to showcase the brand’s exceptional mechanical timepieces. “IWC continues its commitment to offer outstanding client experience along with innovative retail technology, making the brand a benchmark at the forefront of retail innovation and development. Clients can walk into the MOE boutique for an in-depth brand experience, or book private bespoke appointments where high-end timepieces can be sourced specifically for the MOE clientele”, said Mehdi Rajan, Regional Brand Director of IWC Schaffhausen for the Middle East, India and Africa. Embracing an alluring presence in the boutique is the 3D watch movement, representing the IWC-manufactured 52610 calibre, which includes IWC’s first double moon phase and 4-digit year display. The boutique also features a private lounge where connoisseurs can admire the coveted watch collection and its fine horology at leisure. IWC’s skilled client advisors are always available to ensure that each customer receives a bespoke experience, making the journey of buying a timepiece one to remember. With the launch of IWC’s latest virtual boutique and e-commerce platforms in the region, customers can easily set up personal appointments instore at the click of a button, or even shop timepieces online and pick them up at the boutique. Housing limited edition collections as well as classic timepieces from the brand’s six iconic watch families, the boutique continues to enhance the brand’s positioning in the market, allowing watch enthusiasts to dive into the world of IWC Schaffhausen.

REPOSSI OPENS ITS REDESIGNED BOUTIQUE AT DUBAI MALL

The boutique creates an immersion between jewelry and its architectural setting, paying tribute to the historical flagship located at 6 Place Vendôme, Paris. Unconventional materials are used, creating an atypical jewelry boutique, playing with lights, shadows and reflections. The boutique has been designed to complete Repossi’s signature style: the interiors are imbued with metals and warm tones. The exterior set a contemporary and modern environment that echoes the Maison’s emblematic collections. To express Repossi's admiration for the Middle-East the house reveals at the occasion of the re-opening 7 exclusive pieces from Serti Sur Vide and Blast collections. Those creations are set with emeralds which are the signature stones of the house to pay a tribute to the region flag.

VACHERON CONSTANTIN OPENS ITS FIRST OF ITS KIND SUITE 1755 EXPERIENCE IN DUBAI

Suite 1755 infuses the Maison’s incredible heritage and Middle Eastern Design in the heart of the UAE to redefine luxury and collectors experience

Luxury Swiss Watchmaker Vacheron Constantin steers into a new era, revealing Suite 1755, the first bespoke lounge globally. Embracing the pioneer spirit of the region, Suite 1755 redefines the codes of client experience while reconnecting with the roots of the Maison. A voyage between heritage, Culture, Art and watchmaking excellence. In partnership with award-winning Mandarin Oriental Jumeira, Dubai, Suite 1755 is located on the luxurious Resort's second floor with a breathtaking seafront setting overlooking the clear blue waters of the Arabian Gulf. Shared values of distinctive design and hospitality excellence brought together the two leaders of their industries to create a highly bespoke experience. Regional Director of Vacheron Constantin Middle East, Indian Subcontinent and Africa, Christophe Ramel, comments on the Suite 1755: "We feel proud to launch in the Middle East this one of a kind salon for our connoisseurs to take a venture into our Maison in a re-defined, modern twist of our identity and heritage . In line with Vacheron Constantin motto “Do better if possible and it is always possible’, we wanted to create a unique personal space where collectors can connect and share their passion, journey through visual archives, learn further about watchmaking, and indulge in ultimate luxury". Suite 1755 offers a modern interpretation of the Maison’s Universe with an educational approach. Jean-Marc Vacheron expressed his desire to pass down savoir-faire when he signed his first apprentice in 1755. This contract is being recognized today as the date of creation of Vacheron Constantin, making it the eldest watch manufacturer in continuous operation. Suite 1755 embodies the tradition of creating bespoke and long-lasting relationships which started with Francois Constantin who used to travel the world to bond with the Maison’s clients. The light and airy space brings together all the values of the Maison to create an unparalleled experience and service, endeavoring to support the rich artistic design of Dubai. Upon entering, connoisseurs are greeted by a space filled with natural light and a stunning display of Art pieces, including a unique custom-made Vacheron Constantin Moucharabieh inspired by geometrical designs and curated furniture pieces by acclaimed Emirati designer Aljoud Lootah. The Moucharabieh with Maltese cross motif creates a focal point as a reference to Vacheron Constantin emblem and a tribute to Middle Eastern Art in its traditional form. The lounge has been designed in mind to provide collectors with tailored experiences and dedicated watchmaking masterclasses, as well as Ramadan celebrations and other cultural activities set to be announced. The spirit of Suite 1755 is to create a unique and private space where collectors connect together and with the Maison. Suite 1755 will also be a place of Heritage and History, where will be displayed the Maison’s treasures coming for the first time to the Middle East. Suite 1755 welcomes its guests as of February 8th until June 15th and is located on the second floor of the Mandarin Oriental Jumeira, Dubai. The lounge is open every day from 10 am to 10 pm on invitation and reservation only. Watch collectors and enthusiasts can call 800 1755 to RSVP for an experience in Suite 1755 or through WhatsApp 0507024645 (scan QR code) courtesy of Vacheron Constantin.