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REPOSSI OPENS ITS REDESIGNED BOUTIQUE AT DUBAI MALL
IWC SCHAFFHAUSEN OPENS NEW BOUTIQUE AT MALL OF THE EMIRATES
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IWC Schaffhausen announces the opening of a brand-new boutique at Mall of the Emirates, one of Dubai’s luxury shopping destinations located in the heart of the city. The Swiss luxury watch manufacturer welcomes residents and tourists to discover the IWC universe, synonymous with timeless innovation and craftsmanship. Covering over 65 square meters, the IWC boutique is situated on the first floor of the Mall of the Emirates main atrium. The elegant interiors feature the classic IWC design of white marble, dark marble and crystalclear glass surfaces that are visible from the transparent façade of the store, creating the perfect backdrop to showcase the brand’s exceptional mechanical timepieces. “IWC continues its commitment to offer outstanding client experience along with innovative retail technology, making the brand a benchmark at the forefront of retail innovation and development. Clients can walk into the MOE boutique for an in-depth brand experience, or book private bespoke appointments where high-end timepieces can be sourced specifically for the MOE clientele”, said Mehdi Rajan, Regional Brand Director of IWC Schaffhausen for the Middle East, India and Africa. Embracing an alluring presence in the boutique is the 3D watch movement, representing the IWC-manufactured 52610 calibre, which includes IWC’s first double moon phase and 4-digit year display. The boutique also features a private lounge where connoisseurs can admire the coveted watch collection and its fine horology at leisure. IWC’s skilled client advisors are always available to ensure that each customer receives a bespoke experience, making the journey of buying a timepiece one to remember. With the launch of IWC’s latest virtual boutique and e-commerce platforms in the region, customers can easily set up personal appointments instore at the click of a button, or even shop timepieces online and pick them up at the boutique. Housing limited edition collections as well as classic timepieces from the brand’s six iconic watch families, the boutique continues to enhance the brand’s positioning in the market, allowing watch enthusiasts to dive into the world of IWC Schaffhausen.
The boutique creates an immersion between jewelry and its architectural setting, paying tribute to the historical flagship located at 6 Place Vendôme, Paris. Unconventional materials are used, creating an atypical jewelry boutique, playing with lights, shadows and reflections. The boutique has been designed to complete Repossi’s signature style: the interiors are imbued with metals and warm tones. The exterior set a contemporary and modern environment that echoes the Maison’s emblematic collections. To express Repossi's admiration for the Middle-East the house reveals at the occasion of the re-opening 7 exclusive pieces from Serti Sur Vide and Blast collections. Those creations are set with emeralds which are the signature stones of the house to pay a tribute to the region flag.
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