theAGENDA New Balance Introduces 5740 ‘Pink Glo’ for Valentine’s Day
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Following the 57/40’s debut early this year, global athletic leader, New Balance Athletics, Inc. is excited to introduce the new 57/40 ‘Pink Glo’ colourway celebrating Valentine’s Day. A classic for more than three decades, the New Balance 574 has been one of the industry’s most revered sneakers and today is one of the brands most iconic silhouettes. With the release of the 57/40 ‘Pink Glo’, the brand offers a fresh interpretation of the iconic 574 model and a nod to the 5xx franchise, featuring a mix of fluorescent fuchsia and red tones inspired by the romantic allure of Valentine’s Day. The New Balance 57/40 ‘Pink Glo’ also includes a hidden signature detail on the tongue label which states “The Romantic Choice” in place of its standard “The Intelligent Choice” hit. The new drop offers a mix pink and red leather, suede and mesh with black outsoles offering a bold yet romantic look.
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