La Prairie Introduces Skin Caviar Nighttime Oil INDULGE IN THE LINE-SMOOTHING POTENCY OF CAVIAR,TONIGHT AND BEYOND THE COBALT NIGHT Dreams emerge in obscurity, when surrender to the creativity of night is complete. Night is when life’s trivialities fall away, when the elusive unveils itself and creation in crystal clarity becomes possible. It is in this clarity that a single, potent colour, cobalt blue, envelops the dreams of creativity. A colour of femininity, of audacity, of strength, it is a colour that yearns to be brought to life. The colour of life at night – The Cobalt Night. The scientists at La Prairie asked themselves a very simple question. What else might the night unveil? They identified an elusive component of caviar that thrives at night. Introducing Caviar Retinol, a new Swiss caviar incarnation.
THE ELUSIVE STRENGTH OF CAVIAR
20
Within the unchartered realms of night, the scientists discovered an unexpected, elusive component of Caviar. Rare, natural Retinol. Retinol, a molecule coveted for its unmatched linesmoothing efficacy, yet extremely difficult to capture and retain. It can only exist in obscurity. Subjected to light, it ceases to exist at all. La Prairie scientists were determined to bring to life this elusive strength of Caviar, beyond lifting and firming. Composed of caviar lipids and of caviar-derived retinol, Caviar Retinol is exclusive to La Prairie. It is obtained through a specially-designed extraction process, which creates the ideal conditions to capture and retain both caviar lipids and caviar-derived Retinol. Thanks to this unique combination, La Prairie’s Caviar Retinol harnesses the line-effacing potential of caviar: a potential fully realised at night. Many processes in the skin follow a circadian rhythm, with a peak and a low within a 24-hour period. During the night, the skin’s focus is primarily on regeneration, whereas, during the day, it is mainly on protection. The obscurity of night gives way to creation, with peaks in collagen synthesis and epidermal renewal. But while creation processes peak at night, so too does barrier permeability, as the skin has let down its defences. This makes skin more prone to nighttime water loss. With time, the peaks of creation decline, resulting in a decrease in the density of the dermal extracellular network, as well as a decrease in functionality of the epidermis. In parallel, barrier permeability increases further, leading to excessive water loss. Damages accumulate, creating an accelerated decrease in skin vitality. Imbued with Caviar Retinol, Skin Caviar Nighttime Oil is designed to work in conjunction with the skin’s natural circadian rhythms to help counteract these age-induced effects, whilst its oily composition creates an immediate temporary outer barrier to minimise water loss. Skin Caviar Nighttime Oil uncreases by reducing the appearance of fine lines and wrinkles, while visibly smoothing the skin’s surface. It restores firmness through re-densifying. As the last step of the Nighttime Ritual, the formula seals in moisture and active ingredients from the preceding treatments, intensifying ritual results. In parallel, it improves the skin barrier in the long term, moisturising the skin. Skin Caviar Nighttime Oil includes La Prairie’s Exclusive Cellular Complex, incorporated for the very first time within an oil. Inspired www.theciin.com
