Calvin Klein launches CKunfiltered Jeans video mini-series Hosted by fashion editor Nell Kalonji, the six-part video series will answer Google’s most-searched questions about jeans and how to style them.
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Calvin Klein announces the launch of CKunfiltered Jeans, a six-part video series that answers Europe’s most Google-searched questions about jeans. Denim is core to Calvin Klein’s DNA and the videos aim to educate and empower audiences to confidently wear jeans. The videos are hosted by fashion authority Nell Kalonji, a London-based stylist and founding member of the Rubric Initiative, an organization dedicated to addressing the fashion industry’s barriers to entry and supporting a new generation of diverse talent. Kalonji expresses her unique style across six curated topics: summer jeans, mom jeans, boyfriend/baggy jeans, skinny jeans, colored jeans, and below-theknee. These themes were established in consultation with Google’s creative think tank, Google Creative Works, which analyzed the top searches for denim-related queries from across Europe. “Jeans are the most universal item of clothing, but for many people, it can feel overwhelming to find the perfect fit, fabric, wash or cut,” says Kalonji. “It’s been an inspiring experience to understand people’s most pressing questions about jeans, and be able to express my own style — honestly and authentically — through six essential denim looks.” www.theciin.com
