The Giving Movement Drops A Fresh Collection For Winter

“A True Version of Self”- The faces behind the scenes star in the brand’s new-season campaign.

The region’s first sustainable athleisure brand born in the UAE, The Giving Movement, just dropped its latest collection this October adding new pieces to their existing line with a personal team-led campaign.

Every piece of the AW21 collection reflects a ‘true version of self’, which is why the personalities behind the scenes at The Giving Movement star in their very own campaign.

The brand’s bestselling pieces will be complimented by 78 new styles that will cover unisex, women’s, men’s, kids’ and modest ranges — plus a newly introduced maternity range. The total range available will consist of 110 styles using 100% sustainable materials that have been injected with substantial and considered newness in a fresh colour palette for AW21.

A story of eco-friendly disruption and celebrating regional nature brings together five sets of different palettes: Pastel Edge, Sage the World, Arabian Stallion, Neutral Calm and TGM After Party. The colour palette includes instant favorites like true black, seasonal grey, khakis and neutrals, all versatile hues that work well for the colder months of the year. A pop of electric blue and vivid greens add high-tones of more fun and brighter hues. For softer and muted shades, dusty pink, soft blue, and mint green continue from the previous seasons.

This new season also presents upgraded fabric innovation, as loungewear’s Softskin100© fabric comes back with 100% sustainability upgrade. Previously featuring regular spandex, the brand has now created the fabric as a combination of 80% recycled polyester and 20% recycled spandex. The recycled spandex places the brand in the global league of contributors to new methods of fabric innovation. The result? Increased support, an upgraded brushed technique for buttery-soft texture, as well as being high-impact, sweat-proof and lightweight.

windbreaker makes an appearance in a new range of outwear, plus tops and bottoms. This is in addition to the organic cotton ethically sourced from India, organic bamboo and the innovative RE-SHELL100© fabric of 100% sustainable crinkled nylon. All fabrics are GRS and OEKO-TEX certified.

The Giving Movement’s brand identity is further enhanced onto key styles through a printed take on their signature aesthetic. Across Active and Loungewear, the brand’s first-ever standout prints are introduced.

Activewear Newness for adults include staples oversized T-shirts, leggings, biker shorts and tank tops that now come in new-season colours. Distinct prints will be seen for the first time on 4 different streetwear pieces and T-Shirts. Tank tops will come in multiple choices for fit preferences: tight and semi-loose fits, crop and longer lengths. Trend Ruched Style are introduced to tops and bottoms. Leggings come in stirrup, split front, ruched and flared styles.

Outerwear

Best-selling Recycled Nylon Shell pieces (Shacket, Full-Length Jacket and Pocket Windbreaker) make an appearance in the new AW21 palettes. The collection also features the newly introduced and recycled Nylon Puffer Shell pack that is ideal for layering: a gilet, bomber jacket and full-length coat.

Loungewear

Foundation lounge pieces come in new seasonal colours and two street-inspired prints: hoodies, joggers and shorts.

Kidswear

Alongside existing Active and Loungewear for kids, the range has further extended to Recycled Nylon Shell, Recycled Nylon Shell Puffer Outerwear, Future Contrast Stitch Styles and new sets of prints.