The Giving Movement Drops a Fresh Collection for Winter A “ True Version of Self”- The faces behind the scenes star in the brand’s new-season campaign.
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The region’s first sustainable athleisure brand born in the UAE, The Giving Movement, just dropped its latest collection this October adding new pieces to their existing line with a personal team-led campaign. Every piece of the AW21 collection reflects a ‘true version of self’, which is why the personalities behind the scenes at The Giving Movement star in their very own campaign.
The colour palette includes instant favorites like true black, seasonal grey, khakis and neutrals, all versatile hues that work well for the colder months of the year. A pop of electric blue and vivid greens add high-tones of more fun and brighter hues. For softer and muted shades, dusty pink, soft blue, and mint green continue from the previous seasons.
The brand’s bestselling pieces will be complimented by 78 new styles that will cover unisex, women’s, men’s, kids’ and modest ranges — plus a newly introduced maternity range. The total range available will consist of 110 styles using 100% sustainable materials that have been injected with substantial and considered newness in a fresh colour palette for AW21.
This new season also presents upgraded fabric innovation, as loungewear’s Softskin100© fabric comes back with 100% sustainability upgrade. Previously featuring regular spandex, the brand has now created the fabric as a combination of 80% recycled polyester and 20% recycled spandex. The recycled spandex places the brand in the global league of contributors to new methods of fabric innovation. The result? Increased support, an upgraded brushed technique for buttery-soft texture, as well as being high-impact, sweat-proof and lightweight.
A story of eco-friendly disruption and celebrating regional nature brings together five sets of different palettes: Pastel Edge, Sage the World, Arabian Stallion, Neutral Calm and TGM After Party.
The new season also comes with RE-DOWN100© fabric is introduction: 100% recycled crinkled nylon puffer filled with 100% recycled polyester filling. The warm, lightweight www.theciin.com
