p5
p7
Member In The Spotlight
Post-Brexit ambitions
Richard Longhurst of The Hofmeister Brewing Company on why it’s time to follow the bear
T h e
Michael Hayman MBE of Seven Hills explains the importance of Brand Britain
I n f o r m e r Issue 06
June 2017
theclubhouselondon.com
THE SEASON
How to impress your clients this summer
p4
Meet. Work. Grow.
A CLASS ABOVE FIRST JetSmarter is the only curated, luxury travel platform in the world. As a member of The Clubhouse, you get a three-month trial membership that includes a complimentary single-seat booking on a last-minute flight and pay-as-you-go access to our private flight services.
To begin your trial membership, write to jetsmarter@theclubhouselondon.com This offer is valid until December 21, 2017 exclusively for members of The Clubhouse and cannot be combined with any other offers. Trial membership will grant members access to purchase JetSmarter’s service at the prices displayed in the JetSmarter application prior to booking. Trial membership does not include access to free flights, except as otherwise described above. The trial membership will be active for a period of three months from the date of activation of the account (“Term”). Please note that the Term is continuous and cannot be paused or interrupted and renewed at a later date. Membership will give users access to various membership benefits that are subject to change. JetSmarter does not own or operate any aircraft. All flights are performed by licensed air carriers. See jetsmarter.com for full trial membership details.
INTRODUCTION
ADAM BLASKEY FOUNDER & CEO The Clubhouse
W e l c om e everything you need to help make you and your business more successful. As we are in the process of designing our next Clubhouse, we would be very grateful for any suggestions. As we are almost half way through the year, it’s perhaps time to think about how we can thank our clients and colleagues. Turn to page 5 to look at our pick of the best corporate hospitality options along with the magic touches that are available at some of the most exciting events over the summer. Our Member In The Spotlight is Richard Longhurst, CEO of The Hofmeister Brewing Company which acquired from Heineken the rights to the Hofmeister lager brand. I am sure you will
THE CLUBHOUSE PRODUCTIVITY TIP
➳
remember it from the advertising campaigns of the 1980s – turn to page 4 to follow the bear. Our Members’ Evening this month takes place on Thursday 29 June when we will be welcoming Iain Duncan Smith to The Clubhouse. Having first been elected as MP in 1992 and becoming leader of the Conservative Party in 2001, Iain will be giving his insights into what lies ahead following the General Election on 8 June and as Brexit gets ever closer. Finally on page 7, Michael Hayman MBE, a member of The Clubhouse since 2012, sets out his views on why nurturing and reinforcing Brand Britain will give the UK the best chance of success post Brexit.
#6
Don’t Try Too Hard To get buy-in, even when there are doubters, both language and the medium through which the message is delivered, is key. Too formal or in writing and the message may not hit home. An informal chat with the minority who may already be interested often yields the best results.
➳
I am delighted to announce that The Clubhouse has received significant investment which will see us opening two new locations within the next 12 months. The first, which is due to open in September, is a fantastic location with an enviable roof garden and panoramic views very close to Bank in The City. Further details will be announced over the coming weeks, so watch this space! Everything we do at The Clubhouse is designed around the needs of our members, so please look out for our member survey which will be landing in your inbox shortly. This will give you the opportunity to help shape what we do and to ensure that The Clubhouse gives you
WINNER Best Business Club
DESIGN & ART DIRECTION Christian Gilliham christian@cgcreate.co.uk 07951 722265 To promote your business in The Informer, please email adam@theclubhouselondon.com Copyright. The Clubhouse London Ltd
theclubhouselondon.com
3
HOSPITALITY
TIME TO IMPRESS
It’s the season for corporate hospitality and, whatever your budget, London and the surrounding area boasts world-class entertainment options Cartier Queens Cup, Windsor Great Park When: From end of May until 18 June What: One of the top five polo tournaments in the world, boasting the biggest names in the game and their impressive pony power. The final on Sunday 18 June attracts polo fans plus a big name guest list from title sponsor Cartier. Ticket: From £60 Magic Touch: For £375 enjoy the finest cuisine by Mosimann’s headed up by executive chef Rob Grandison and maitre d’ Fraser Holmes. guardspoloclub.com
Henley Royal Regatta, Henley When: 28 June-2 July What: Henley Royal Regatta is undoubtedly the best-known regatta in the world. It attracts thousands of visitors over a five-day period. Spectators are thrilled by over 200 races of an international standard, which includes both Olympians and crews new to the event. Ticket: Standard entry is £29 Magic Touch: From £249, you can enjoy a view from Fawley Meadows, including a river boat cruise, private outdoor area, live entertainment and, of course, award-winning hospitality throughout the day.
Formula 1, supercars, bikes and heritage cars taking on the 1.16 mile Hillclimb, which challenges the world’s greatest drivers and riders, including today’s Formula 1 and Moto GP stars. The largest event of its kind in the world, the Festival gathers together the planet’s rarest and most glamorous cars. Price: From £67 Magic Touch: Stump up £804 and you can watch the day from the Hill Pavilion, which offers shared or private space at the first corner of the Hillclimb. That includes admission, event programme and ear piece, breakfast, four-course lunch, Champagne reception, afternoon tea and car parking. goodwood.com
Wimbledon, South-West London When: 3-16 July What: The Championships, Wimbledon is the world’s oldest tennis tournament and one of the most prestigious events in the sporting calendar. Taking place every summer at the magnificent, quinessentially British All England Lawn Tennis Club }in Wimbledon since 1877, it’s one of the four Grand Slam tennis tournaments and one of the most sought-after events in the world. Price: Centre Court from £41 Magic Touch: Entertain guests in one of nine luxury suites set within Centre Court, where you can enjoy canapés, a four-course à la carte menu and traditional Wimbledon afternoon tea plus a complimentary bar and luxury chauffeur service from £1510.
hrr.co.uk
Aegon Championships, The Queens Club, West London When: 19-25 June What: Held at The Queen’s Club, the Aegon Championships was voted ATP World Tour 500 Tournament of the Year last year. Featuring the world’s best men’s singles and doubles players, it’s the first chance of the season for most players to switch from clay to grass courts. Price: From £75 Magic Touch: From £645, you can wow your clients with gastronomic dining at the Club Lounge, access to a garden space overlooking the practice courts, a luxury chauffeur service and an official Centre Court South Stand ticket, located behind the baseline and complete with seat cushion.
wimbledon.com
Silverstone, Northamptonshire When: 14-16 July What: F1 drivers call the Formula 1 Rolex British Grand Prix at the iconic Silverstone circuit ‘insanely fast’. Lewis Hamilton will be aiming to impress the loyal British fans at his home race and hoping to mount the steps of the Silverstone podium again. Price: £179 per adult Magic Touch: Join celebrity host Jake Humphrey (Saturday and Sunday) in the new and exclusive Drivers Lounge in your own private outdoor terrace and grandstand. Complete with interactive experiences, viewing screens, autograph and photo opportunities, complimentary fizz and fine cuisine prepared by a top chef for £1149.
lta.org.uk
Goodwood, West Sussex When: 29 June-2 July What: With road-racing fans coming from all over the country, the weekend sees an array of 4
silverstone.co.uk
Meet. Work. Grow.
MEMBER STRAPLINE IN THE SPOTLIGHT
RICHARD LONGHURST CEO The Hofmeister Brewing Company
Brew i n g f or su cce ss Tell us about your company. The Hofmeister Brewing Company is less than 18 months old but a lot has happened since our incorporation in December, 2015. We have successfully acquired, from Heineken, all of the Hofmeister lager trademarks, goodwill and copyright associated with those trademarks and relaunched Hofmeister as a premium, imported Bavarian Helles lager. Having acquired the trademarks we set about building the best team we could to launch a relevant, premium brand into a highly congested and competitive market place but we had to start with the beer itself and we have worked extremely closely with Privatbrauerei Schweiger to create the best Bavarian Helles possible. Our product has received some amazing write-ups, generated praise from the trade but most importantly has been extremely well received by British beer drinkers of all ages. What has been your biggest success? I think for me personally it has been to successfully turn a good idea and vision into a functioning business and to have built up a network of investors, advisors and business partners who can be proud of the product and brand they have helped to relaunch. To be helping to lead our amazing management team, who will drive the business forward over the coming years, is actually quite humbling. Relaunching a brand that had been hibernating for 13 years and that was worth
£100m in 1983, has been an incredible challenge and one that has taken dedication and teamwork to pull off. What project are you most excited about right now? Our move into draught in the on-trade. We started as a bottle-only business but recently we have launched kegs which allow us to serve Hofmeister Helles on draught in pubs, bars and restaurants. There is nothing quite like walking into a pub and seeing your beer on the bar, people holding Hofmeister Helles glasses and enjoying a pint or two of this fantastic beer! The reaction from consumers has been excellent and the rate of sale per outlet is ahead of plan with people really enjoying and responding well to the quality and provenance of the beer. How has being a member of The Clubhouse contributed to the success of your business? Being a member of The Clubhouse has been a real asset to our development. The environment is great to work in and to be surrounded by like-minded people helps foster a ‘can do’ attitude which is essential within our sector. Having a central London base has also been incredibly useful both for meetings and when members of the team need to get some focused work done in a relaxed but business friendly space.
theclubhouselondon.com
Where can members find you? We’re always at The Clubhouse, St James’s, on the ground floor where we’re spread out at a table with several coffee cups and lots of paperwork! hofmeister.co.uk
QUICK-FIRE ROUND
Favourite place to go in London? The Wolseley for a proper breakfast. Who inspires you and why? Richard Branson, from starting a mail order music business from a phone box to running an airline – anything is possible! James Dyson – total belief in a brilliant innovative design, great product development and delivery of a market-changing concept. Best bit of advice you’ve been given? Never stop raising money. If you were on a desert island, what would you bring? Plenty of Hofmeister Helles. Which super power would you like to have? I like the idea of being able to fly. What is the worst business ‘faux-pas’ you’ve committed? Replying to an email when I meant to forward it.
5
EVENTS THIS MONTH
The Clubhouse
The Clubhouse
ST JAMES’S
ST JAMES’S
An Evening With Iain Duncan Smith, Member of Parliament
Members’ Breakfast: Cyber Security and Digital Protection
THURSDAY 29 JUNE 6.30 pm – 8.30 pm FREE FOR MEMBERS AND THEIR GUESTS NON-MEMBERS £25 Iain was elected MP for Chingford in 1992 and in 2001 was elected Leader of the Conservative Party. After stepping down in 2003, he set up the Centre for Social Justice (CSJ), an independent think tank committed to tackling poverty and social breakdown and was Chairman until the 2010 General Election, when he was appointed Secretary of State for Work and Pensions, serving in this position until March 2016. Today, Iain remains MP for Chingford and Woodford Green. Join us to hear from Iain post the General Election and as Brexit gets closer.
Wh a t ’s o n ?
TUESDAY 27 JUNE 8.00 am - 10.00 am FREE FOR MEMBERS AND THEIR GUESTS In partnership with KPMG, our series of members’ breakfasts continues to bring you access to the best insight and industry expertise across a multitude of business issues. This month we focus on Cyber Security and Digital Protection. From people and talent to innovation reliefs and incentives, to funding and finance options, further details of future breakfasts will be announced shortly. Please check the website for up-to-date information. If you’d like to suggest topics, themes or burning issues, please get in touch and let us know.
Iain Duncan Smith
HOW TO BOOK: VISIT THECLUBHOUSELONDON.COM OR ASK AT THE FRONT DESK
★
★
Theatre
Art
Review
THE LAST ONES
SUMMER EXHIBITION
AQUAVIT
The euphoria of the 1905 revolution is long over, and Russia is in chaos. As the government begins a brutal crackdown, a corrupt ex-police chief fears for his life after a failed assassination attempt by terrorists. Having frittered away his money, he and his family have been forced to take refuge in his wealthy brother’s house. Now, with the resurgence of the old order, he has an opportunity to bribe his way back into power. But there are consequences…
Everything you’ll see at the Summer Exhibition represents what is happening in the art world right now. Expect to find a panorama of art in all mediums, from painting, printmaking and photography to sculpture, architectural works and performance art. As ever, the majority of the artworks in the summer show are for sale, which you can purchase during your visit or browse and buy online through the Summer Exhibition Explorer.
Following two decades of success in Manhattan, the contemporary Nordic dining concept inspired by Scandinavian nature has arrived in St James’s market. Citing land surrounded by water, providing an abundance of seafood, and the forests rich in game, berries, mushrooms and other wild foods, the restaurant showcases exquisite cuisine in a chic yet relaxed environment. For us the highlight was the smörgåsbord of small sharing plates.
Showing: 7 JUNE – 1 JULY JERMYNSTREETTHEATRE.CO.UK
Showing: 13 JUNE – 20 AUGUST ROYALACADEMY.ORG.UK
AQUAVITRESTAURANTS.COM 020 7024 9848
6
Meet. Work. Grow.
★
★
EXPERT ANALYSIS
P o s t -B re x i t am b i ti o n s
“I
f you don’t like what’s being said, change the conversation.” The sage words of Don Draper, protagonist of hit adland drama Mad Men. This may be the advice of a fictional character – but it is something our real-life politicians might want to consider as the nation prepares to cast its vote in this month’s snap General Election. The last time we were at the ballot box was for the EU referendum. Looking back, much of the run-up felt like a campaign crafted around what we might lose rather than what we stood to gain. Weeks of Project Fear and the unrelenting premonition, on both sides, of the doom awaiting voters who swung the wrong way was not the positive message needed to build business confidence or belief in the potential of a nation. So what would Don Draper say now? Perhaps that a new election is a new opportunity. A chance to look at the nation in a different way – through the lens of ambition. What does it mean to be ambitious in a post-Brexit world? Perhaps the Prime Minister is taking note. Setting
Michael Hayman MBE of Seven Hills explains why backing Brand Britain is the best way to give businesses the confidence to grow out her stall on visits to India and the United States, she stressed the opportunity for a free trade Britain. A country with a global outlook and an export culture to match. Britain needs to increase its stock of growth companies if it is to prosper outside the European Union. We need to hear more of this over the coming weeks – to hear the drum banging for Britain’s exporters and their role in our economic future. Make no mistake, there is a Brand Britain. It stands for quality, creativity and innovation the world over. But it needs nurturing and it needs to be reinforced. It is often said that reputation is the “Cinderella asset”, and you never know what you’ve got until it’s gone. The way we are perceived is important – we need to be seen as an open, confident country with the attitude to succeed.
There is so much to play for. The UK has the potential to be the best place in the world to start and grow a business. It has a thriving ecosystem with the ambition, agility and ideas to make it a world leader. This is why an election campaign that champions UK ambition really matters. Firms need certainty and optimism right now. They need the confidence of growing a business in a country whose political leaders believe its best days are still to come. The CBI director general Carolyn Fairbairn touched on this last month – calling for political parties to show their dedication to business: “Firms will want to hear commitments from all parties to work in close partnership with business to make the UK economy the most competitive in the world by 2030.” This is our opportunity to make it happen. We need our politicians to speak positively about our place on the world stage. We need to restate Brand Britain. And it doesn’t take the wisdom of Don Draper to tell us how important that conversation will be in the run up to polling day. ●
Perhaps the Prime Minister is taking note. Setting out her stall on visits to India and the United States, she stressed the opportunity for a free trade Britain This article first appeared in City A.M
theclubhouselondon.com
7
Feel free to dream bigger KPMG Enterprise brings an avid understanding of operation dynamics along with experienced advisers to help you transform your business. Access KPMG’s global resources through a single point of contact with a trusted adviser on call and in the know. Email: theclubhouse@kpmg.co.uk
© 2017 KPMG LLP, a UK limited liability partnership and a member firm of the KPMG network of independent member firms affiliated with KPMG International Cooperative (“KPMG International”), a Swiss entity. All rights reserved.