Building relationships that last
We believe in real people
At Compco, we’ve spent years immersed in the fluid world
We bridge the gap between online technology and
of consumer engagement. Using a unique combination of
engaging customers.
strategic solutions and state-of-the-art technology, we create lifetime bonds between properties, products and people. We are about transforming neighbors into customers, visitors into spenders, regulars into family – and ultimately, making all three into true loyalists. In a landscape dominated by the Next Big Thing, Compco is dedicated to a decidedly deeper endeavour: building relationships that last.
We dig deeply into your objectives, build integrated campaigns and programs that are visually appealing and highly interactive. We create lifetime bonds between properties, products and people using a unique combination of: • Strategic solutions • Proprietary, state-of-the-art technology • Creative thinking across all communication channels.
With thirteen years as a leading provider to the retail property industry, offices in Sydney, Baltimore and Dallas, 25 staff and more than 500 clients, this philosophy seems to be working. Though we’re a full service agency, we can work seamlessly alongside your brand agency, we do whatever it takes. At Compco, it’s about creating bonds, increasing traffic and ringing registers. That’s our specialty.
Our robust analysis tools provide us with data sets that we mine for a variety of ends. The most important outcome is customer segmentation. We group customers into various segments based on real
From a mammoth big picture marketing strategy to the minute
similarities not based on age or income or marital status
details of execution, our brains and brawn mean that we’re in it
but rather by creating illustrative segment personalities that
for the long haul.
describe who, not what, your customers are.
We are changing the rules of engagement.
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Customer segmentation is the key to relevance
We get into their hearts and minds so that when you speak to them, the messages get through, resonate and motivate.
Your marketing department’s central nervous system
Control it all from the national or local desk…
The Campaign Centre is our unique platform of user-friendly tools designed specifically to help shopping center marketers create highly customized campaigns and manage multiple channels of customer communication.
Password protected log-ins with various security levels
Database management
Loyalty system content management
EDMs, text messaging, segmenting and filtering
Analysis and monitoring
App management
Digital customer service control
It’s a platform that transforms complex strategies into simple executions. That doesn’t mean we expect YOU to get technical.
Campaign management
Consumer and B2B website content management
We do the hard stuff and make it easy for you to implement. While our clients LOVE these tools, it’s our creative thinking that really turbo charges The Campaign Centre. It’s the one-two punch: a strong technical platform PLUS truly innovative ideas.
Nobody else does both. 3
Delivering a coordinated digital presence With the right messages for each customer segment, the Campaign Centre allows us to deliver synchronized communications across multiple devices. The platform supports seamless interaction with customers.
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At home
On the move
Tagged EDMs
Mall information
Store finder and maps
Select favourite prizes
QR scan and win Scan product barcodes to earn points
Maps Events and booking system
Retailer news and offers Loyalty program
Digital customer service
Community campaigns
Augmented reality
Community notice board Interactive wardrobe
In the mall Earn points for visit Major draw sweepstakes Wide variety of digital campaigns Store finder and maps
Interactive gift guides
Digital Customer Service Spin to win INSTANTLY Scan unique barcodes to win
Local and national retailer offers on printed vouchers
Buy featured products to earn points
Use points to play to win prizes
Share with friends to earn points Retailer search
Instant win and sales promotions
Loyalty and website CMS integration Check-in
Share
Business to business Corporate information Targeted EDMs
Leasing information Password protected documents
Password protected retailer log-in Casual mall leasing
Mall information
Fly thrus Retailer news
Interactive maps 5
All well and good, but content is king! OK, so it looks as though we have the innovation, technology, customer segmentation, strategic acumen and channels of engagement covered… but what about content?
Imagine... • a unique promotional layer • an aggregator of sales promotions • a trusted place for customers to engage with brands • a place that’s fun and rewarding… and a little bit addictive!
winme creates a trusted multi-channel environment for customers to interact with rewards programs, sales promotions and deals.
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next generation loyalty
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We’re changing the rules of engagement and we invite you to join us.
Kyrie Miskin President kyrie@compcodigital.com 1800 002 099 +61 419 694 216
www.compcodigital.com
Lisa McNab Senior Account Director lisa@compcodigital.com 1800 002 099 +61 419 694 216
Mitchell Brown Chief Operating Officer mitchell@compcodigital.com 443-519-8856
Ron Brady Chief Marketing Officer ron@compcodigital.com 214-454-5511