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Welcome to Breakthrough to…

Business Success!

It’s in our moments of decision that our destiny is shaped

Business Success... 1. Know your market 2. Know the foundations of good business 3. Know the strategies for creating a business you can sell

We declare our destiny by today’s decisions

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What Weâ&#x20AC;&#x2122;re Doing for the Next Three Days...

The future depends on what we do in the present

These are the stats...

oWealthy 1% oFinancially independent 5% oHave to still work 16% oDead 24% oDependent on welfare 54%

oNot going to take you step by step through how to get online oNot going to show you how to beat Google oNot going to show you how to set up a shopping cart

What we are going to do...

Talk about something that is more powerful than I have ever taught before

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54% of the population... 1. Drifters and simply report what they see 2. Are not empowered and are therefore overpowered in that area 3. Only have support and not challenge so they stay juvenile in that area 4. Blame factors external to them for what happens to them 5. Consistently have reasons why they can’t do it, won’t do it or have to wait 6. Have more “shoulds” than “musts” 7. Avoid making decisions or let decisions be made by “mood” rather than purpose

Core Influence

Core Identity...

Don't be afraid your life will end; be afraid that it will never begin.

o Step one: Know who you really are and what you really want o Step two: Know what your market really wants and who they really are o Step three: Know how to be who they need to see

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Eleven Keys to Emotional Mastery... 1. Have a plan and know the criteria for success 2. Learn what it takes to succeed and accept all feedback 3. Make decisions confidently and quickly and stick to them 4. Back yourself to the hilt 5. Be able to adapt quickly to change 6. Take actions now, not later 7. Take risks 8. Say “How can I?” not “I can’t”. 9. Do whatever it takes to change lives for the better 10. Always take 100% responsibility and never place blame 11. Never give up

What is it... o Most influence is done on the surface o It’s NOT about convincing people o We communicate on another level – the CORE level – o Lasting influence comes at this level o That ‘flow’ I asked you about – you’re on the same plain o You communicate in a way that is congruent with your core

The real deal...

Core...

o Held captive by circumstance and/or lack of knowledge o Circumstance could be no money o Lack of knowledge is the most insidious reason – people don’t know their true identity – they know what they don’t want o Knowing this is why I’m good at making money

o With proper guidance you will create a Core Identity for you and this identity is what will speak to your market... o When you can identify what the true Core Identity of your market is and you communicate with them from your Core Identity, you will truly influence

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Your ideal.. oStep 1: discover your Core Identity oOur real desires give indicators to our Core Identity oWhy are you here in this room right now? oMake more money oNetwork oMake a difference

o Who do you want as your clients? o Matches or non matches? o And you will know how to be an effortless influencer for your market o Because you will be in the place they want to be...  - they will be drawn to you because you are where they want to be

Where it ends if you don’t... o We want to create and perpetuate experience o Goals are meaningless o I got my car – for the significance o The truth is it doesn’t make me any cooler o What we REALLY want is experience – the feeling of heads turning

o Have clients you don’t want or respect o Get trapped on the treadmill and don’t know how to get off o Only get to buy things, but it feels empty o And then you get the stuff and get to worry about the stuff and keeping the stuff! o Get to be anxious all the time

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After the Makeover... o First $1million year o Started to actually think about what people want for themselves instead of what I want for me o Bought dream home, took care of my family o Support the causes that really matter to me o Got rid of going to clients – they come to me o Cash millionaire o Over $50million in assets

Here it is... E+I=L o E = experience – we do not crave things, we crave the experience o I – identity – our experiences, beliefs and values create our identity – all communication comes from your identity o L = life – our experiences and identity and work together to form our life WHAT WE ALL WANT IS THAT REAL LIFE

To sum it up...

The truth...

o Goals are irrelevant for our happiness o We try to convince ourselves that the material and the trivial matter o This creates an internal struggle that completely inhibits our ability to get anywhere o And people won’t buy your stuff...

oWe’ve got maybe 40 more years oThat’s 14,600 days before we’re dead oYour life is made up of individual days oTo create an ideal life we have to identify the ideal day

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The one question... “If there were no limitations or consequences what would your perfect, average day look like?”

Here you go... o Who are your friends? o What would they talk about? o What would you have for lunch? o What exercise do you do? o What would you do for personal fulfilment? o What life purpose do you want to strive for? o What would your business be? o What would you actually do at work?

Here you go...

o Where would you live? o What time would you wake up? o What would it smell like? o What would you do in the morning? o What would you think about in the morning? o What would you say? o What would you spend the first half of the day doing? o What would you talk about?

o What are your clients like? o What is your relationship like? o What’s your relationship like with your family? o What do they appreciate about you and you about them? o What would you do at night? o Who would you do it with? o What would your thoughts be as you go to sleep?

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Here you go... o Where would you live? o What time would you wake up? o What would it smell like? o What would you do in the morning? o What would you think about in the morning? o What would you say? o What would you spend the first half of the day doing? o What would you talk about?

o Photo of views

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Shell versus Core

Day Two

My Shell Identity: goals driven, status driven, get the money My Core Identity: do what I want in the morning; invent stuff; have time with the people I love

Since I’ve done the exercise... o Generated $30m in revenues o $5m in recurring income to come to me in the next 18 months o Spend the morning inventing stuff and coming up with ideas that are fun o Had a client just tell me they’ve made $50k in two weeks and another who’s just done a $40k month

Principles of Business Success Be Disneyland Be uncompromising Never be one of the pack Be outrageously generous Business exists to provide value

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Criteria for a Great Niche...

You Have to Be In It To Win It

Criterion # 1: The potential clients have to have a problem. Criterion #2: How much does the client desperately want your product? Criterion # 3: Is the topic an ‘inch-wide, mile-deep’ niche? Criterion #4: They will spend money on the solution Criterion # 5: Number of people searching for your topic Criterion # 6: Number of Google ads Criterion # 7: Number of products for sale on the topic

Niche

A niche market is a narrowly defined group of potential clients

A Niche We’re Going to Study... o o o o o o o o o

Meditation 1,500,000 Meditate 74,000 Mediation music 74,000 Yoga meditation 49,500 Guided meditations 49,500 Guided meditation 40,500 Meditation techniques 40,500 How to meditate 33,100 Based on the copy, what’s their problem?

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Make it Instant...

Your Avatar and Making Money... oYou can’t build a profitable business unless you know what they want more than anything oThen you offer exactly that oMost people do it the other way around – they offer something and hope enough people say “yes” – insanity!

Know Your Prospect... oYour average, ideal client who loves what you offer and do oThey’ll keep coming back oThey’ll be your raving fans oYou’re always on message with them because you are, and offer, exactly what they want

o If you could manifest a single person who would be the typical embodiment of a ‘classic’ client or prospect in you market, what would they be like? o o o o o o o o

Gender Age, marriage Typical day What they’re like as a person Spouse, what are they like Biggest desire What does the spouse think about this foolishness What do they wear etc...

Knowing them on a whole other level...

Levels of thinking for marketing

GREEN ORANGE BLUE RED

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Our Avatar at The Coaching Institute... o Hi, <JACQUI>. I know it’s not easy being a <45> year old <MUM> and <JUGGLE A FAMILY> who’s trying to <HAVE A LIFE OF REAL MEANING>... especially when you’re tied up most of the time working as a <SCHOOL TEACHER>. And when you think about <HOW YOU’VE NEVER DONE ANYTHING LIKE THIS BEFORE>, it can seem overwhelming. So I want to just take a minute and let you know everything is going to be fine. How can I say this? Because I know how you feel. Getting <TO A PLACE WHERE YOU’RE WITH LIKE MINDED PEOPLE, CONTRIBUTING AND GROWING> wasn’t easy for me either and I sure had challenges of my own... just like you do now. o I remember... <FEELING TRAPPED BY THE CHOICES I HAD ALREADY MADE, AND CONFUSED ABOUT HOW TO BUILD A LIFE OF AUTHENTICITY, ESPECIALLY WHEN I WAS SO BUSY JUST GETTING BY AND TAKING CARE OF WHAT I ALREADY HAD IN MY LIFE>...

A whole other level... o You become your avatar o The real money, contribution and significance comes from CORE influence o Now that you know your avatar, step into his shoes and run the same exercise as if you were THEM o Now you’ll speak from your CORE to their CORE

 o Step Two: find out who your market really is o You must genuinely identify their CORE identity, know what their real desired outcome is, and know what life they really want o You must actually CARE about the people in your market

Next... o Every piece of marketing validates their Core Identity and move them closer to it o Move them closer to their goal in your marketing – every time you move them closer to their goal – their desire for your stuff goes up

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All marketing... oShould add value oShould increase interest and desire oShould build trust oShould cause anticipation

Day Three

The strongest force in the human personality is the need to remain consistent with how we define ourselves Change happens constantly so we have a need for certainty Weâ&#x20AC;&#x2122;re not certain about a lot of things but weâ&#x20AC;&#x2122;re certain of ourselves

You are..? oConservative oOutgoing oLiving on the edge oOutrageous oType A oUncompromising oDemanding oPlacid

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Donâ&#x20AC;&#x2122;t be Beige!

Cialdini and characters... oAuthority oScarcity oLiking oConsistency oReciprocity oSocial proof

Characters oImmediately recognisable oStands for something oRepresents a belief and ideal oHas magic powers

Spiral dynamics and characters...

oRed oBlue oOrange oGreen

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DISC and characters...

oD – dominance oI – influence oS – steadiness oC – compliance

It’s not their fault... oThe market doesn’t want to take responsibility for its problems oThey want something external to them for the solution

That’s why you need to... oBe the solution – that’s why you need to know your Core Identity, and be the character, because without it, you’re them – and they don’t want more of them!

Characters oHometown boy done good oUs versus them oReluctant hero

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Hometown boy does good...

Us versus them

oThe tale of the underdog oStory of loss and redemption oThe common man makes it big oDefeats the odds o“If I can do it you can too.”

oWe like to blame our problems on outside factors oIt’s not your fault... oEveryone likes to be ‘hooked up’

Hometown boy...

Us versus them

oRocky oThe Pursuit of Happyness oTony Robbins

oGurus are bad oSharon is not a guru oTherefore, Sharon is good

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Us versus them oIt absolves us of blame oIt implies that ‘they’ benefit from our suffering oIt relies on telling ‘secrets’ ‘they’ don’t want you to know oBy being let in on the big ‘secret’ you become one of ‘us’

Us versus them oTypes of secrets oLong lost oInside oShocking...

Formula... o You discover a secret and it proves the problem is the fault of others o You vow to fight against them and unite to solve the problem o Only revealing secret to help the group o Buy it and you’ll become one of ‘us’ o If you don’t you’ll be playing into ‘their’ hands

Reluctant hero... o You offer it only because people demand it o You’d rather be in the bush somewhere chewing straw o Please don’t tell everyone about it as I just want my quiet life... o Han Solo from Star Wars...

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Formula... o o o o o o o o

You stumble upon something cool You try it out and it works You tell a few people Those people tell some people Word gets out Then everyone wants to know You’re overwhelmed with requests to share You do so as a favour

For example... o“We’ve had over 1,234 people join our list in the last 12 hours... We had no idea it would get this big. It’s great, but we’re a little freaked out by it...” o“Sorry I’m late with the report... I know this stuff I just don’t know techie-talk...”

Magic powers...

oIdeally your own oCan be borrowed oAlways be honest about your powers

Tell a story...

Star Wars The Matrix

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Content... REPLACE YOU!

Results in Advance

RECURRING INCOME ASCENSION CLIENT CONVERSION LEAD GENERATION THE RIGHT NICHE

Putting it all together... oStep 1: know your core oStep 2: know your avatar oStep 3: know your avatar’s core oStep 4: be the character your avatar aspires to be oStep 5: tell a story as you give content that your avatar values

Niches to Choose or Do Your Own...

Dog training Sales training Personal development seminar Dating – Christian Carter www.catchhimandkeephim.com Lead generator for online marketing Save the environment

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A little about your host...

Who you were matters less compared to who you are determined to become

o Have trained over 2,000 people to be coaches o Turned over $30m since I got started o Own over $10million in real estate o Give away $5,000 to $10,000 a week to causes that are important to me o Bought my parent’s house, cars, all expenses paid, including the pool, holidays

o You’re halfway there – and 100% ahead of anyone else o Because you know your prospect o You can talk with him right now on the surface level o And that works really good o I did well doing it – my first $1million was there

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ULTIMATE SPEAKER

Edition 1 | Version 1 | August 2017 Published by The Coaching Institute

Copyright 2017 ÂŠ The Coaching Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the authorâ&#x20AC;&#x2122;s experiences, but they are not intended to represent a particular person or organisation.

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