Becoming a Successful Coach Ultimate Guidebook a5 size by The Coaching Institute

“Sharon Pearson is one of the most successful & excellent coaches in the world today” John Assaraf, New York Times Best-selling Author

From the Award-Winning Founder of Australia’s #1 Life Coaching School

SHARON PEARSON

WHAT STUDENTS ARE SAYING.... The journey with TCI has been outstanding… CAROLE ISSA Accredited Professional Coach

There is not a day that goes by where I don’t think about how wonderful it is that I am doing what I love & changing the lives of others with my knowledge & passion. VICTORIA JONES Credentialed Master Practitioner of Coaching

My greatest successes and joys come from young people being transformed through the coaching skills… GRACE SHARON Credentialed Master Practitioner of Coaching

A big thank you to The Coaching Institute family… It is this community that makes this school like no other learning institute in the world. PATRIZIA SANTORIELLO Accredited Professional Coach

So what has TCI taught me? Hundreds of tools that are simple and immediately applicable. ANN-LONE DALHOFF Accredited Professional Coach

The Coaching Institute was the perfect fit… JACKIE NIELSEN Accredited Professional Coach

The Coaching Institute helped me to become a master of life and a master of business. GABRIELLE DENMAN Accredited Professional Coach

Thank you The Coaching Institute… for everything! LYNN MATTHEWS Credentialed Master Practitioner of Coaching

The Coaching Institute stood apart and I chose them for their professionalism. VANESSA AITKEN Credentialed Adtner of Coaching

You have really helped my business to life in more ways than I could have ever imagined. DANIEL BURGESS Credentialed Master Practitioner of Coaching

TCI have outstanding support, all you need to do is ask. You just need to believe in yourself that you can do it… MELINDA CARLSON Accredited Professional Coach

The most important thing I needed was support, with TCI I found all in one place… LEANNE ZECCHINATI Accredited Professional Coach

TCI is a school for entrepreneurs, a very good one at that. EVELINE VAN’T FOORT Credentialed Master Practitioner of Coaching

I couldn’t have chosen a better place to be, or a better bunch of people to be with than here at TCI. MIRIAM DAWOOD Credentialed Master Practitioner of Coaching

Thank you Sharon and the TCI community for being there every step of the way! SALOME SCHILLAK Accredited Professional Coach

I am hugely grateful to TCI and everyone in the wonderful community that make the cogs turn day-to-day. NICKY MILKLOS-WOODLEY Accredited Professional Coach

TCI offers so much to guide us to our success - when we are willing to listen and take action. LISA WILLIAMS Accredited Professional Coach

People at TCI are outstanding and create an atmosphere of fun and continuous learning. I am constantly amazed by the value TCI is providing to students and wanting them to succeed. My success is their success. CHRISTIANE ANDERSON Accredited Professional Coach

I feel like I’m well on the way with the knowledge and support of TCI and its amazing community. KIM MUNGCAL Accredited Professional Coach

The Coaching Institute is a large part of that journey and my own journey to disrupt the “traditions” and grow as the eternal student of life I love being. DEB ROGERS Accredited Professional Coach

Weâ&#x20AC;&#x2122;ve been training people to become professional life coaches for over 12 years, if you are someone with the desire to make a difference through working with people, then weâ&#x20AC;&#x2122;d love to show you how to succeed in this profession. This Guidebook is about what coaching is, why people work with coaches, why people become coaches, how coaching works and how you can start your own coaching business. When you receive your training at The Coaching Institute, you have the opportunity to learn foundation skills of starting a one-on-one coaching business all the way through to advanced Meta Dynamicsâ&#x201E;˘ coaching, public speaking and how to build an online business. You also learn how to incorporate what you learn into your daily life, your relationships, your career and your personal development. We are considered to have the most comprehensive training materials available, and offer more faceto-face training opportunities than any other coaching school in Australia. Wherever you are in the world, you can participate through live and interactive classes we hold each week. Whether or not you decide to train with The Coaching Institute (and we hope you do) this guide will give you the information you need to better understand yourself and others, and gain knowledge on coaching and how it can benefit you.

WHAT IS COACHING?

QUALITIES OF A SUCCESSFUL COACH

Coach as Guide Matrix | 02

Does everyone become a success | 21 as a life coach

What if I don’t intend to become| 23 a professional coach

THE HISTORY OF COACHING

Difference between coaching, | 09 therapy, counselling and mentoring

BENEFITS OF BECOMING A COACH

Why someone hires a coach | 17 The benefits people can gain | 18 from working with coach

The personal and professional | 23 backgrounds coaches come from Why counsellors and | 23 psychologists are becoming coaches How coaching assists trainers | 24 What coaching ‘looks’ like | 24

META DYNAMICS™ INTRODUCED

What do most people worry about | 28

COACHING RESOURCES AND TOOLS

DESIGN YOUR IDEAL DAY

INTERNATIONAL COACH GUILD

Becoming your best self | 41

ICG core competencies | 72 overview

Overview of The Coaching | 73 Institute

METHODOLOGIES A COACH CAN USE

The Meta Dynamics™ | 50 “Critical Thinking” model The Meta Dynamics™ | 52 D.A.R.E. Methodology*

The four main programs | 74

FACE TO FACE TRAINING OPPORTUNITIES AT TCI

HOW TO EARN BACK YOUR COURSE FEES SYSTEM

BENEFITS OF ENROLLING WITH THE COACHING INSTITUTE

G.R.O.W. Model | 54

HOW TO START WORKING WITH CLIENTS

Sample coaching agreement | 60 How coaches earn their income | 61

MEET GRADUATED STUDENTS

Tara Whitewood | 64

THE ‘IS COACHING FOR 80 TAKE ME’ QUICK QUIZ

Mariane Barakat | 65 Noppadon Tungwatcharin | 67 Michelle Croner | 69

FUN FACTS TO KNOW ABOUT THE COACHING INSTITUTE

WE HAVE MANY DEFINITIONS OF COACHING: •

Coaching is helping someone move from where they are to where they want to be.

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Coaching is about the attitude and methodologies of human achievement.

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Coaching is a conversation where the client seeks to see an aspect of their life from a new perspective, so they can experience a different result.

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Coaching is a conversation between a coach and a client, where the coach asissts the client to get clarity on a goal they want to achieve, works with clients to overcome obstacles to its achievement, brainstorms ways to achieve the goal that are aligned with the other areas of their life and then holds the client accountable to the commitments they make to move towards the achievement of that goal.

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Coaching is the ultimate journey to self-love. We think we want to achieve goals. What we really want is to know we’re enough, that we matter and that we make a difference. Coaching isn’t just about goal setting and achievement, it’s about meeting and loving our future self.

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Coaching is about guiding the client to see their potential, and to then go about living it, including the setbacks, the mistakes and the seemingly ‘unwanted’ moments, so that the client can see life isn’t about ‘getting’, but about loving.

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COACH AS GUIDE MATRIX

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Coaching finds its roots in the history of sports psychology, adult learning models and Neuro-Linguistic Programming (NLP). Basic coaching is a conversation between a coach and a client, or a group, where the coach will ask questions and guide the conversation to facilitate the achievement of the desired goals. Transformational coaching is when we coach the client for goal attainment, AND coach the truth… that the client is either diminishing or expanding into the aspects of themselves that they love. To coach, we need to understand that we are merely facilitators of change, and not the reason for the change. We don’t make it happen. Our client(s) do. Coaching is about facilitating transformation within the client in the most effortless way possible. It’s a conversation… a conversation like none you have ever had before, because the agenda of the client is the only agenda that matters. The true strength in coaching is that we ask our clients the questions that they never thought to ask themselves. It is through asking truly outstanding questions that we get outstanding outcomes.

THE QUALITY OF OUR OUR

IS DETERMINED BY THE QUALITY OF . WITH OURSELVES AND WITH OTHERS.

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Your role as the coach is to develop and maintain an effective coaching plan with the client. YOU ARE THERE TO – •

Brainstorm with the client to define actions that will enable the client to demonstrate, practice and deepen new learnings

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Engage the client to explore alternative ideas and solutions, to evaluate options, and to make related decisions

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Challenge the client’s assumptions and perspectives to provoke new ideas and find new possibilities for action

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Encourage stretches and challenges

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Consolidate collected information and establish with the client a coaching plan

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Create a plan with results that are attainable, measurable, specific and have target dates

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Assist the client to make plan adjustments as needed by the coaching process and by changes to the situation

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Identify early successes to assist the client to build momentum

Beyond the goal setting, you are also there to – •

Keep the client on track with their chosen goals

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Promote self-discipline and hold the client accountable for what they say they are going to do

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Assist the client to develop their ability to make decisions and address key concerns in a resourceful way

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Positively assist the client to learn their values, beliefs and emotional aptitude so they can best manage, enjoy and progress through their life

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AS YOU WORK YOUR WAY THROUGH YOUR PROGRAM, KEEP ASKING YOURSELF: •

How can I apply this to my career or business?

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How will this impact my own life?

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If I use this skill or strategy, how would it look?

Everything we do in our programs is about raising our standards, challenging our old beliefs and developing the most ideal strategies possible for living an extraordinary life.

WHO DO I NEED TO BE, AND WHAT DO I NEED TO DO, TO MAKE THIS HAPPEN? The answer is a willingness to learn, to explore, to do something differently or to do a different thing… and to ask questions. That’s all it takes. What we want for you as you participate in this program is to discover and embrace: •

A willingness to ask the most outstanding questions, not just in your coaching practice, but in your own life, every day...

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A deep sense of understanding about what it takes to coach with integrity, passion and compassion...

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Total mastery of the foundations of what it takes to be an outstanding coach... Someone who understands that life’s rich fabric is made up of more than results, goals and forecasts. 6 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

COACHING BEGAN ITS JOURNEY IN THE UNITED STATES DURING THE LATE 1980’S. At first some people used to go to see either a psychotherapist or an analyst

to help them overcome a specific problem e.g. to give up smoking, suffering depression etc. It was soon discovered that these people referred to as ‘patients’ didn’t have a ‘condition’ they just felt that their lives were out of balance, with a feeling that there is more to life. Some therapists, who became life coaches, dealt solely with these ‘patients’ who became clients; thus creating a new industry called life coaching. There are now currently 90,000 coaches worldwide and coaching is one of the fastest growing industries in the world. At The Coaching Institute we have put together the most comprehensive and advanced coaching program available, drawing on our own experience and research, to create the Meta Dynamics™ Coaching Methodology.

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DIFFERENCE BETWEEN COACHING, THERAPY, COUNSELLING AND MENTORING YOU MIGHT HAVE HEARD THAT ‘COACHING IS REALLY LIKE THERAPY, COUNSELLING AND MENTORING, ISN’T IT?’ Absolutely not. Let us explain why. Patients seeking therapy and/or counselling usually have a problem arising from a specific incident, condition or trauma. A coaching client usually hasn’t experienced any of these. Many clients are successful, fulfilled people already and are looking to raise the bar, experience even more success and become more effective at what they already do well. A therapist or counsellor usually starts with the past to find the solution to an existing condition. A coach, on the other hand ‘draws a line in the sand’ and starts with the ‘present’ and ‘the future’. The coach doesn’t have the answers. Instead they have the absolute belief that their clients have ‘everything they need in a given moment’. The client reaches their own solutions through the coach’s skill in asking key questions. It is a holistic profession where all clients are accepted as the phenomenal individuals they truly are. Mentoring has similarities to coaching although there is a fundamental difference. Mentoring is usually about a specific task, job or process. The mentor is experienced in that particular area and knows the answers. So think of the mentor as the teacher and the coach as the guide. A coach doesn’t have the answers and requires little experience of the task. The coach merely has the skill at asking powerful questions which facilitates the client in seeking their own answers from within. Coaching also provides flexibility enabling you to choose when, where and how you work. You are truly in the driving seat in charge of your own destiny. Some of The Coaching Institute coaches have thriving coaching practices with 9 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

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international clients, others have chosen coaching as a secondary income. Other coaches choose to take these new ‘coaching skills’ back into their workplace to share with their colleagues and improve the company’s and individual performances.

Coaching is a ‘judgment and critical’ free zone. Coaching is all about the results that are obtained from the action taken by the client. Some of the skills you will be developing and building upon throughout your training include: •

THE TEN SUCCESS PRINCIPLES Day 1 of your “Foundations of Coaching Success” Intake training.

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EMPATHY FOR YOUR CLIENT’S EXPERIENCE Respect their map and don’t impose your own view of the world.

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UNCONDITIONAL SUPPORT They are doing the best they can with the resources they have available to them at the time – and if they knew how to do better, they would.

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CURIOSITY About how your client does what they do.

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ABILITY TO USE HUMOUR Taking ourselves lightly is a very attractive quality.

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WILLINGNESS TO NOT KNOW THE ANSWERS Having to know everything before you ask anything is going to fail. We must be willing to have a go even when we don’t know what’s going to happen next.

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HOW TO BUILD RAPPORT Rapport is that place where your client trusts you and responds to your questions with openness.

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ABILITY TO ACTIVELY LISTEN Being present and tuned into your client, rather than listening to your own self talk, is a key quality in a good coach.

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HOW TO ASK QUESTIONS Tony Robbins says that the quality of our lives is determined by the quality of the questions we ask ourselves and others.

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THE D.A.R.E MODEL A Meta Dynamics™ coaching framework that is a good first step to coaching.

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THE SMART MODEL For goal setting – also in this manual.

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THE META DYNAMICS™ COACHING MODEL Throughout your coaching program, you’re going to learn the most advanced coaching models in the world, including the structure and strategies of Meta Dynamics™.

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THE HIERARCHY OF IDEAS How we see the world is based partially on whether we focus on details or on the big picture. If we stay stuck in one perspective or the other, we are only seeing a fraction of the whole picture.

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THE ULTIMATE GUIDE TO BUSINESS SUCCESS FOR TCI COACHES What to do first and then second is going to take a lot of the worry out of how you will get started. At your Foundations of Coaching Success training, you receive the Ultimate Guide to Business Success for TCI Coaches as our gift to you. In it, you will find step by step guidance on how to attract clients and build a successful coaching practice.

The more advanced your program, the more advanced the classes. At the Master Coach and Professional Coach level, you will have access to the entire TCI business team, receiving guidance, classes, mentoring and online training in how to develop your business beyond coaching and into the world of online memberships, training and licencing.

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You’ll also be trained in Meta Dynamics™, How to Run a Successful Workshop, Leadership Coaching and Positive Psychology. Much of our class work is ‘blended learning’, where the students participate in the class, No, we don’t have ‘lecturers’ and ‘classes’. We have experiential learning with trained, successful coaches. Together we will harness, develop and master the language of coaching. It’s the language of compassionate curiosity… the place where your client knows with deep certainty that you are a part of their team.

Read 1,360 real-life coach success stories & training reviews here: www.thecoachinginstitute.com.au/reviews

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COACHING TO HIT A GOAL IS BEIGE COACHING. THATâ&#x20AC;&#x2122;S WHAT MOST COACHING MODELS OFFER.

SHARON PEARSON

COACHING CAN BE A PATHWAY TO YOUR OWN BUSINESS, GIVING YOU THE FLEXIBILITY AND FREEDOM TO WORK WHERE AND WHEN YOU LIKE. FOR PEOPLE WHO WANT TO WORK FROM HOME, AND WHO WANT TO WORK PART TIME, IT PROVIDES TRUE INDEPENDENCE.

It provides the tools and resources to enable you to work on yourself, as you assist others with their goals. Each methodology we learn to help a client, we can apply to help ourselves, also. As you learn about communication skills, for example, you can apply your learning in your own communication. If you learn about goal setting, you can apply those skills to your own life and career. Being a success coach and strategist provides the opportunity to assist people who want to move forward in their lives. You donâ&#x20AC;&#x2122;t spend your time talking about their problems, but rather, ways to proactively create the results they want. Coaches, strategists and Meta Dynamicsâ&#x201E;˘ consultants work in organisations, bringing their brain storming and facilitation skills to the team. They can work independently, from home, or form a group and benefit from being in a team. Coaching can then turn into speaking engagements, workshop presentations and group coaching. This has the benefit of helping larger numbers of people, and also allows you to leverage your time effectively. As you build your skills and confidence, you can develop a personal development product and make that available through a web site or through your client network, providing an alternative income source for you. By being a coach, you can be around positive and like-minded people who are committed to excellence.

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WHY SOMEONE HIRES A COACH People hire coaches for many reasons. It could be someone wants to improve their career prospects, or wants to learn how to communicate better with a colleague. Perhaps thereâ&#x20AC;&#x2122;s a relationship challenge. Some people want to be better public speakers, or have a specific project they wish to deliver. Coaching can assist with overcoming fears, breaking through limiting beliefs, achieving goals, improving relationships, improving health and driving home a specific outcome. It can help a client learn about themselves, and what they care about. It can assist them to figure what they want their life to be about and how to go about creating that life. A person hires a coach not because they want to talk about their problems, or know why they do what they do, but to explore new ways to solve problems and develop new strategies for improving their results.

TWO TYPES OF PEOPLE WHO HIRE COACHES:

Someone who is not doing well in an area of their life or career and wants to improve

Someone who is doing well in an area and wants to take it to another level

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THE BENEFITS PEOPLE CAN GAIN FROM WORKING WITH A COACH INCLUDE: üü Giving you clarity about what you want, why you want it and how you can get it üü Bridging the gap between where you are now and where you want to be üü Strategies, techniques and tools that can facilitate you reaching your desired outcome üü Assisting in helping to overcome obstacles, low self-esteem or fear of failure üü Exploring and evaluating possible options, ways forward and alternatives üü Giving dedicated time, support, encouragement, accountability and motivation Many large companies have coaching panels of coaches for their team to access as needed. One of the surprising things about life coaching is that you don’t have to know exactly what you want to work on for coaching to be effective. You can use coaching to explore a feeling of dissatisfaction, a sense of unease or simply to learn about what matters to you. Sometimes having a firm goal can get in the way of the coaching, as the coaching may reveal there is more to explore and other goals that would be more appropriate, exciting, effective or desirable than originally thought. Clients best suited to coaching are open minded, willing to challenge first thoughts, let go of what doesn’t work and who seek to learn a new way to think about themselves and their world.

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Not everyone is suited to becoming a coach, trainer or a consultant. Some people are a little too impatient with people! Or don’t really enjoy helping people. Some people don’t enjoy seeing others succeed. If any of this seems like you, then perhaps there’s another career that you may be better suited for. A coach develops certain qualities that enable them to be effective with their clients. Some of the characteristics of an outstanding coach: •

A CAPACITY FOR SELF-OBSERVATION AND REFLECTION If we can see ourselves as we are, rather than how we wish we were, we can be more effective as a coach. We will bring honesty to the coaching that would be missing if we were ‘hiding’ who we really are.

•

A RECOGNITION OF WHAT WE CAN INFLUENCE AND CHANGE We cannot control and influence everything. A great coach has the capacity to focus on that which they can control and influence, and thus improve results through being proactive in those areas, rather than focusing on what can only worry them but which they can do nothing.

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SELF-AWARENESS OF OUR EMOTIONS AND THE IMPACT THEY HAVE ON OUR CLIENT By being aware of our own emotions and choosing to manage them effectively, we can become far more effective when we’re with our clients. The client may bring something that’s emotional for them. We don’t then get to be emotional with them, unless it’s appropriate, so we must be in tune with and be able to manage what comes up for us emotionally.

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UNDERSTAND OUR OWN STRENGTHS AND WEAKNESSES Knowing where we excel means we can bring those strengths to the coaching conversation. Knowing where we need to improve provides us with a pathway for building our capacity in other areas that are less familiar to us. Being stretched to learn and grow is part of what coaching is.

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THE ABILITY TO RECEIVE FEEDBACK WITHOUT DEFENSIVENESS Feedback does not immediately mean ‘criticism’ and a successful coach has the capacity to take on-board the feedback they’re hearing without getting defensive, shutting down or rejecting the whole conversation. We must be the example for our clients by being open and receptive to the whole conversation, not just the parts of it we agree with or that suit us. 20 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

AND BEYOND THIS, OUTSTANDING COACHING MEANS: •

Living and acting according to our values

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Seeing the magnificence in our clients, even when they don’t… and often especially when they don’t

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Being a role model of all that you believe

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Moving your clients beyond their comfort zone so they may learn new behaviours

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Being passionate about the coaching process, so you inspire your clients to stretch themselves

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Recognizing when to push, when to hold back, when to support and when to challenge

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Staying on course for your client even when they lose direction

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Being focused

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Holding yourself responsible for your results

DOES EVERYONE BECOME A SUCCESS AS A LIFE COACH? ‘Success’ is difficult to recognise and harder to measure. Not everyone wants success based on lots of clients, yet consider themselves extraordinarily successful. Not everyone wants to put in the effort it takes to succeed as a coach. Some people want a weekend course and that’s it. Or they want to study as a ‘distance’ student and not actually deal with people. Some people do not have a desire to learn about the business side of coaching and are not interested in learning how to attract clients. For them, it’s enough to know how to coach others, and they enjoy it and don’t want any more than that. For them, it’s not about making money and success as a coach is not measured in perhaps the traditional way. It’s about feeling they have contributed to someone else, and made a difference. Not everyone who trains to be a doctor, succeeds. The same occurs for painters, electricians, lawyers and actors. Doing a coaching program does not ensure 21 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

success, however itâ&#x20AC;&#x2122;s defined. The participant must firstly be open to feedback, which for some people is extremely challenging, and must be willing to learn how to assist others to achieve their goals. This does not come naturally or easily to everyone. Also, it takes time to become a success in a new profession. This is no different to any other career choice. Effort, time and ability all play a factor. Ultimately, coaching is a profession based on many interactions with many types of people, so the capacity to get along with people, enjoy them and be curious about others is needed.

Read 1,360 real-life coach success stories & training reviews here: www.thecoachinginstitute.com.au/reviews

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I DON’T INTEND TO BECOME A PROFESSIONAL COACH? There are many reasons people choose to train in life coaching. For many, it’s to have a coaching practice where they get to work where and when they want with who they want to work with. It’s about a choice for themselves that suits their lifestyle and family better than going to an office each day. For some it’s about learning more about themselves; about what makes them ‘tick’. They learn about coaching and Meta Dynamics™ so they can learn more about what motivates them. For others, it’s about learning how to be a more effective communicator in their current career and learning coaching skills for the workplace. The reasons for studying life coaching are as diverse as the people who study!

THE PERSONAL AND PROFESSIONAL BACKGROUNDS COACHES COME FROM We see a wide diversity of backgrounds in our coaches. People who are accountants, teachers, psychologists, receptionists, fitness trainers, business owners, managers, mothers who are home schooling their children, people who work part time and people who work three jobs, single mums, single fathers… There is no one background we see, but what we do see is that they each share a desire to learn a new skill, and want to make a difference.

WHY COUNSELLORS AND PSYCHOLOGISTS ARE BECOMING COACHES There is a trend we’re noticing that in most training rooms we will have a few health care workers, psychologists or counsellors. They are finding that coaching, NLP and Meta Dynamics™ are helping them with the work they do currently. It’s exciting that differing approaches to something can come together and combine their methodologies to help their clients. Psychologists who train with us explain that there is an efficiency and effectiveness to Meta Dynamics™ that more traditional approaches to challenges don’t provide. 23 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

HOW COACHING ASSISTS TRAINERS By including coaching skills and methodologies, new conversations, based on interaction, brainstorming, and participation are brought to into the training scenario. Rather than the trainer ‘training’, it becomes an exchange of ideas where the audience brings their perspectives. With the exchange of ideas encouraged, the training moves from ‘teacher’ to ‘facilitator’, enabling the audience to participate in and own their own learning experience.

WHAT COACHING ‘LOOKS’ LIKE A coaching session is generally around 45 minutes in length. Some clients want one session for a specific issue, whilst others want a longer relationship they may be a series of six sessions, 12 sessions or more. The coaching can be conducted weekly, fortnightly, monthly, or however often suits the client. If it’s a series of coaching sessions, the coach will assist the client in getting clarity on what they want to achieve together. It may be in detail, or it may be more a general agreement to focus on an area of life that matters to the client, such as their career. The coach will ask the client questions, share insights, challenge assumptions, or brainstorm solutions with the client. The client decides what they want to commit to as a result of the session, and in between sessions, what they wanted to action. Some coaches have coaching ‘packages’ they provide. These may include a series of coaching sessions, and a guide or workbook for the client, such a personal development program. Some packages include group training, classes online or email coaching. Most coaching is done by phone. Most people, when they say they’re interested in coaching, say, ‘But I want to do face to face, not by phone’. Here’s the thing… the clients often prefer phone coaching because of its convenience. Also, coaches often have clients throughout the world, because geography is unimportant when it comes to coaching. 24 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

NLP AND META DYNAMICS™ IS THE STUDY OF EXCELLENCE. In Meta Dynamics™ we say that ‘the map is not the territory’. What this

means is we don’t see the world the way it is, we see it the way we are.

Said a different way, we can’t experience reality, only our own version of reality. Carl Jung said: “Everything that irritates us about others can lead us to an understanding of ourselves.” The father of general semantics, Alford Korzybski stated, “A map is not the territory it represents, but if correct, it has a similar structure to the territory, which accounts for its usefulness”. What this means is that our perception of reality is not reality itself but our own version of it, or our ‘map’ or mindset. So, we don’t experience the world the way it is, we experience it the way we are.

To experience a different world, we must be prepared to experience a different version of ourselves. Meta Dynamics™ is interested in exploring the map/mindset and helping to find what’s missing. It’s concerned with determining the most functional map/ mindset possible for that client for that situation.

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WHAT DO MOST PEOPLE WORRY ABOUT? MOST PEOPLE ARE CONCERNED WITH TWO QUESTIONS:

HOW DO I SEE THE WORLD? •

What do I believe to be true of the world?

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What do I expect the world to consist of ?

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What do I think will happen in this world?

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What is this world capable of in terms of supporting me? Hurting me? Championing me?

HOW DOES THE WORLD SEE ME? •

Do I think the world (the people in it) like me?

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Do I think the world trusts me?

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Do I think the world ignores me? Sees me as insignificant?

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Do I think the world rejects me or accepts me?

These two focuses and what we decide the answers to the questions are, determine our reality and the world we are capable of experiencing. Studies show, for example, that people who think they’re lucky tend to get better results than those that do not. They think the world is lucky. Studies also show that more optimistic people are happier. They see their world as filled with possibilities. THE QUESTION TO ASK IS, HOW CAN I SEE THE WORLD, AND HOW CAN I DECIDE THE WORLD SEES ME, THAT WILL GIVE ME THE BEST RESULTS AND OUTCOMES? For example, if you think relationships are hard, they will most likely be hard. Yet there are plenty of people who find relationships easy, have great relationships and could never relate to the notion that relationships are hard. 28 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

For some people, they would rather believe relationships are hard, because the result they want is to have something to complain about! The curious then ask: Who determines what a functional mindset is? The search begins… through modelling, to ascertain the most functional mindset. It cannot get into content, but it can create, based on modelling, the structure of a functional and effective map/mindset for someone. Functional can be determined, simply, as: Gets the outcome and is sustainable But in my opinion, this leaves too much out. FOR EXAMPLE… If something unpleasant happens, some people are devastated, some are irritated, some are mildly annoyed, some are indifferent, and some don’t even notice it happened. The question isn’t, whether people have different ways of seeing the same event… that is the given, and will always be so. THE QUESTION THAT MATTERS IS… WHICH VIEW OF THE EVENT IS MOST FUNCTIONAL? FUNCTIONAL: •

Based in fact

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Without false sentiment or hidden meaning

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Without the gloss of ego or fear

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Seeing it as it is, not better or worse than it is 29 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

•

Has built into it the ability to forward think

•

Has built into it sound beliefs to support sustainable growth

•

Has built into it sound values to support sustainable growth

•

Capacity to see things from another’s view

•

Empathy for the other, even when they are not being functional

•

Kindness under pressure

•

Calm under pressure

•

Not self-interest, focused on other

•

Given a meaning that serves the most

•

Given a meaning that allows others in

•

Given a meaning that expands possibilities

•

Given a meaning that contributes to the greater good

•

Response is proportional to the event - not more and not less

30 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

There are many tools that a coach will use in a coaching session with a client. Here are some of the resources you will access when coaching.

GOAL SETTING The SMART Model is often used to assist your clients in setting goals. S SIMPLE • •

Keep the goals simple and focused, rather than wordy and vague Be specific with what is to be achieved – the more specific the better

M MEASURABLE •

Make sure the achievement of this goal is measurable ie ask the question ‘How will you know you’ve achieved this goal?’ ‘What will be different once this is accomplished?’

A ATTRACTIVE • •

The goal must be appealing to the client – not just for the short term, but the long term also As if now – state the goal as if it is already achieved, with the date stating the date of successful achievement of the goal

R REALISTIC •

The goal needs to be achievable – i.e. tennis champion in two years having never played and in their forties would not be attainable

T TIMED • •

Stated as if it’s done Know when it will be achieved 32 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

FOR EXAMPLE… It is Christmas 2009 and I am at Anglesea beach, toasting my success as a coach with 20 clients who all appreciate my service and pay $200 per hour, on time and happily and I love what I do.

MORE ON GOALS Central to coaching is what the client is going to do differently, more of, less of and what action they will take that will precipitate the change they seek. This means you need to ask at the end and during the session: • •

“Would you like to do that?” “Is that something you would like to commit to?”

Sometimes when a client commits to a goal or course of action, there will be some underlying fears they will need to deal with, and they may not even be aware of them. Sometimes there is secondary gain – a benefit derived from not changing that needs to be dealt with also. The path needs to be reasonably clear of these obstacles for the client to succeed in achieving their goals.

Read 1,360 real-life coach success stories & training reviews here: www.thecoachinginstitute.com.au/reviews

33 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

FEARS A fear does not have to be rational, or even reasonable. If it’s real for the client, then that is enough for it to need dealing with. If you notice hesitance in the client around a commitment, ask – “Is there something around this we need to look at?” Notice the question is open enough that the client can share anything that comes up as a result, rather than just sharing a fear. Maybe their uncertainty was a new awareness of just how powerful they truly are, rather than fear, so don’t imagine hesitance is always fear. Sometimes it will be fear. Ask – “Can we look at how to best resolve this in your mind?” or “How do you see yourself moving through this / letting this go / managing this?” Another way to assist the client is to ask the Cartesian co-ordinate questions: • • • •

“What will happen if you do this?” “What won’t happen if you do this?” “What will happen if you don’t do this?” “What won’t happen if you don’t do this?”

SECONDARY GAIN Secondary gain is a payoff or benefit that the client perceives (consciously or unconsciously) they get from continuing a course of action or non-action. It can sometimes lead to self-sabotaging behaviour. For example, the client really wants to go for the promotion, and arrives late to all the interviews. They say they really want it, but coaching reveals that they feel safer not getting the promotion, and they actually feared the consequences of all the extra responsibility.

34 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

A good insight to share with a client is – “We all do what works for us on some level. Everything.” Have certainty that we all do what works on some level. Every action and choice gives us something that we believe we need. Often a choice to not act looks like laziness, and it is inevitably due to fear of change, and the secondary gain is that they get to stay safe through not changing. Share this insight with clients where it is relevant. It adds a new level of awareness to their understanding of why they do what they do. So many people get trapped and caught up in trying to figure out why they do what they do, and why they didn’t do something, and why they sabotaged something… you can save them a whole lot of thinking! For many clients, it’s a relief to realise that their choices were for a positive intention – to protect them.

“NOW THAT YOU KNOW YOU WERE ONLY WANTING TO KEEP YOURSELF SAFE, WHAT REAL RISK IS THERE IN TAKING THIS COURSE OF ACTION?”

Generally, there is little real risk at all. For more on this, look at the pain pleasure model for creating leverage.

35 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

ALTERNATIVE CHOICES Sometimes there is a number of choices the client needs/wants to make. The simple perception of too many choices can hamper progress for the client. To assist the client to decide, ask them to make smaller decisions and commit to smaller actions, rather than the ‘all or nothing’ approach which many clients think they need to do. ALL OR NOTHING TENDS TO RESULT IN NOTHING HAPPENING, BECAUSE THE ALL SEEMS SO BIG AND DIFFICULT TO ACHIEVE. Brainstorm with the client the various options and have them prioritise them in order of importance. Importance can be assessed on time, desire, urgency, benefits to the client, benefits to others, short term gain, medium and long term gain, and how the desired choices fit into the broader context of the client’s life and vision. Often the choice becomes clearer once they focus on what is most in alignment with their values. It can also be assisted by choosing based on importance and urgency, rather than just importance. Another approach is to have the client make small commitments to action in a number of different priorities, so they can get a sense of progress across different areas of their life. This can be rewarding, if they can do it, because they begin to collect reference points for success and that means successfully acting becomes easier as they go along. Don’t dismiss any choice because you don’t see its relevance. It’s your client’s perception of importance and urgency that counts. Check in for obstacles that may occur, either in the client’s thoughts or in reality. This is covered in the GROW Model.

36 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

If you see something that could benefit the client, and they haven’t noticed it, share it with an easy and relaxed tone, so they are free to reject it if they don’t see it fit it in. Learn to let go of strong attachment to your suggestions, and that way the client will be more willing to consider them! If you see a clear pathway the client has not considered, share it by saying something like – “I’m wondering if this approach is a possibility as we go forward…” If you see a bigger picture they haven’t considered, share with them – “I’m wondering how this might fit in with your goal of owning your own business in the next few months…”

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37 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

DISTRACTIONS WHEN GOAL SETTING The client will sometimes have a goal setting strategy that includes throwing everything into the pot, including the irrelevant, and wondering why they don’t act! They include everything from their childhood, a chance conversation, stuff that’s got them busy in work… rather than getting caught up in this clutter, be a guide for your client by assisting them to focus on what counts. •

“What do we need to consider when making this one decision?”

•

“What can we leave out?”

•

“How can we narrow our focus?”

•

“What’s distracting us?”

•

“What’s the top three important parts of this decision?”

•

“What would someone who had already done this focus on?”

•

“What could you leave out?”

Invite your client to notice their strategy of overwhelming their senses with all the noise and encourage them to design and use a simple strategy in the coaching session itself. By them ‘trying it on’ in the session, they will have evidence of clear thinking and its benefits, and thus be more likely to want to do it again. The more they practice this clear thinking in the sessions with you, with encouragement and feedback and guidance, the more likely they will be to have positive experiences of this strategy when they go and apply it in their everyday life. STRETCH YOUR CLIENT WHEN THEY ATTEMPT THIS, EVEN IF THEY ARE UNCOMFORTABLE. ANYTHING NEW, UNLESS WE ARE PRACTICED EXPERIENCING NEW, WILL FEEL UNCOMFORTABLE. THIS IS NORMAL AND YOU NEED TO BE CERTAIN THAN THEIR DOUBT ABOUT THE EFFECTIVENESS OF TRYING SOMETHING NEW. 38 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

Very few people put the time into thinking about their ideal day. Many people just get through their day! The idea of this exercise is to get thinking about how you would like your day to be, if it was completely ideal for you and your family. It’s not an exercise to think about more ways to not work, and not build wealth or avoid responsibilities. Your ideal average day is the day you would be prepared to do, as you provide for yourself and/or your family. It’s also not an exercise of listing everything you want to have. Material possessions can be part of it, but are not the point of it. It’s about exploring the experiences that you want to have on a consistent basis. THE QUESTIONS CAN BE ASKED AS A FAMILY OR CAN BE FOR YOU TO ANSWER FOR YOURSELF: •

What is my ideal day?

•

What am I doing? Who am I doing it with? How many hours a day do I do it for?

•

How do I start my day? Who am I with?

•

What do I eat? Who do I share it with?

•

What value do I provide? Who do I provide this value for?

•

How much do I earn? How do I provide value enough to be worth this income?

•

What do I discuss with the people around me?

•

What do I do for fun? Who do I share this with?

•

How do I make a difference? How do I contribute beyond myself and my family?

•

Do I meditate? Do I watch TV? Do I read? Do I learn something new?

Answering these questions can be the beginning of a pathway for the choices you can make moving forward. It won’t happen immediately, and there will be steps involved, but the journey now has a sense of direction to it. 40 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

BECOMING YOUR BEST SELF When we’re learning to walk, we fall many times. We fail more than we succeed. We just never, ever think, ‘I quit; this is too hard!’ We keep going until we succeed. Yet, as adults, we can experience a setback and decide that means we can never succeed in that area, and give up. We make excuses for not having another go. We reject the dream because of early challenges. We then have teachers, our parents, colleagues or friends wanting to protect us and confirming the limits, and encouraging us to ‘take it easy’, and ‘maybe that’s not for you’, or ‘Hey, you’re great the way you are’. Or ‘Are you sure you want to do that?’ We start to accept this as reality, and stop reaching too far, in case we fall short. We ‘settle’. We tell ourselves we’ll get around to doing something about it, one day. We get busy doing what doesn’t matter to bury the feelings of unease that swirl inside. And then, we begin focusing on and reflecting on what we don’t do well, thinking that if we focus on ‘improving’ ourselves things will get better. Instead, our selfesteem gets more undermined, because we keep bringing our minds back to what doesn’t work. Then… the self-talk seems reality. It becomes ‘normal’ to be unsupportive of ourselves. And we ‘wait to feel more confident’ before we’ll act. But the confidence never turns up. It can’t. Confidence is not needed until we do something. Waiting for courage is the same as thinking we can wait for weight to be lost. Waiting doesn’t help us lose weight… action does.

FOCUS ON STRENGTHS Taking a look at what you do well, and the times you enjoyed what you did and were good at it, does much to boost our self-esteem and to feel more capable. 41 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

Rather than trying to figure out what you’re not so good at, focus instead on your unique qualities. Take the pressure off worrying about what you’re not great at, and move towards where you have some talent, some interest or some passion. You are much more capable than you know. Focusing on where you can bring your unique self will build you capabilities and will cause you to feel stronger about yourself. Your strengths could include creativity, innovation, empathy, listening, negotiating, initiative, self-reliance, using systems…

BE GRATEFUL The more we focus on what we fear, the bigger the fear will feel. Given that most of our fears are about being rejected, or judged or not succeeding, so are created in our own minds, it makes sense that we can create something else in our minds. If we move our focus to what we appreciate, love and are grateful for, the fears begin to fade. Each day, write down the ten things you’re grateful for, including the people you love, a meal you had, a moment of kindness, a moment in nature, exercising, reading, being with a friend, helping someone… Focus every day on what you appreciate, so that you can ‘build the muscle’ in your mind around the positives that are there, but have not been focused on as much as they could be.

DO SOMETHING NEW Being ‘stuck in a rut’, after long enough, can start to feel like ‘a normal day’. We can stop thinking the rut is unusual, and start thinking it’s just how things are. To get out of the rut, we can do something different, that challenges us a little bit and guides us to realise how capable and unique we are. Think of change as an opportunity to learn more about yourself, rather than something to be feared. By adding new behaviours, we begin to get different 42 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

results. As we get different results, we begin to experience a different world, where what’s possible gets noticed more easily.

CHALLENGE YOUR BELIEFS Perhaps you are pretty clear about what the world means, and what’s true and not true. You may have decided what is and what isn’t. For example, ‘People are great’, could be a belief you have. Equally, you could have the belief that ‘People are not to be trusted’. It’s not about which belief is right. It’s about what results we’ll get depending on the belief we hold to be true. If we believe people are awesome, and love meeting new people, you will experience a different world compared to someone who never believes they can trust anyone. We create our reality based on what we believe we will experience. For example, if we go to a party with the belief that it’s hard to meet people, we will act differently around them than if we go in with the belief that it’s easy to chat with people. Our beliefs are shaping the reality we experience. Beliefs limit us, or empower us. Roger Bannister, for example, ran the four-minute mile despite athletes believing it to be impossible and scientists saying the human body couldn’t do it. Your beliefs will determine to a large extent what you will do and what you will not do. If you believe public speaking is hard, you are more likely to avoid it. If you believe exercise is important, you will be more likely to do it. Write down your beliefs about what’s possible, and you can use some of these sentence starters to get you underway… • • • • •

I believe I can… I believe I can’t… I believe that people are… I believe that the world is… I believe that success is… 43 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

• •

I believe that failure is… I believe that I am…

Then, have a look at your beliefs and where they are potentially going to limit you, think of a belief you could adopt instead, and write the alternative down. Let that be your focus when you consider what you can and cannot do.

Read 1,360 real-life coach success stories & training reviews here: www.thecoachinginstitute.com.au/reviews

BE WITH PEOPLE WHO CHAMPION YOU It’s been said that the level of success we can reach is determined by the average of the six people we spend our time with. Who do you spend your time with? Who do you listen to? Who do you take your cues from about what is possible? By being around people who only agree with us, validate us, and encourage to stay the same, we become complacent and accepting of how things are. If we’re around people who are challenging the status quo, who see alternatives, who talk about possibilities, we begin to look at the possibilities for ourselves. Sometimes we have to literally join a different community to create this for ourselves. 44 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

STOP DOING WHAT’S BAD FOR YOU If you’re tolerating negative people, then it’s time to stop and make some new choices. If you eat poorly, lack exercise, dress without care, fail to meet commitments and let yourself down, it’s time to make some new choices. The more we hold ourselves accountable to higher standards, we become more attractive to ourselves and begin to believe in ourselves more. We must take the first steps to get this started.

DECLUTTER If your house, your car or your work space is cluttered with old thoughts, rubbish, unorganised piles of papers, it’s time for a Spring Clean, regardless of the season. Giving away the stuff you know you’re not going to use. Donate old clothes, beds, appliances. Create space for yourself and for the new ideas that you want to encourage in yourself. Your environment is a reflection of you. That doesn’t mean you can’t have creative spaces filled with ideas. It means where there is the useless and the discarded, we give ourselves a message of defeat, that is easy to get rid of. Time to clean out what no longer serves you.

KEEP YOUR PROMISES To be able to trust ourselves is the ultimate gift. If you make a commitment to yourself, keep it. If you tell yourself you’re going to exercise at 8am the next morning, do that, or don’t make the commitment. If you’re going to cut back on junk food, do that, or don’t make the promise to yourself. Imagine a bank of ‘goodwill’ in your mind that is filled with all those moments you followed through on your promises to yourself. Now imagine that each time you don’t follow through, you take a Goodwill Credit out of this bank. Your bank account of goodwill towards yourself will be determined by the credits you accumulate. How’s your Goodwill Account?

45 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

MAKE MORE DECISIONS Many people avoid making any decisions because they’re afraid of making a mistake or getting it wrong. They are hard on themselves before they’ve even done anything. To get rid of this, we need to make more decisions. The better we get at making the decisions, the more we have on the go. If we’ve got twenty different decisions on the go at any one time, you won’t notice so much if one decision doesn’t work out. You will be onto think about other decisions. This momentum brings us a sense of energy and certainty, which makes decision making even easier. In the beginning, if you’re out of practice, the decisions may not be great. They may not be thought through as well as you would want. Persistence is the key to improve this vital skill.

LAUGH MORE Everyone has real challenges going on. No one has it made. No one is perfect. Everyone has ‘stuff’ to deal with. We ALL have challenges. Just some people still manage to laugh, and find humour and joy in moments. Lighten up. Laugh more. Worry less. Judge less. Enjoy difference more.

STOP TAKING ANYTHING PERSONALLY The more we worry about what others think, the less flexible we let people be around us. If we’re worrying about being judged, then we are more likely to be judging others. We’ll think things like, ‘I could never do that’, or ‘I can’t believe they did that’. We get super-sensitive to people being ‘out there’ and opinionated, and get anxious when we’re around them. Because we’re so worried about people’s opinions about us, we think everyone else should ‘tone it down’ and stay within the confines of very safe conversations. 46 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

Being around someone like this is very exhausting. It’s being judged all the time, so we start double guessing ourselves. Instead, cultivate a curious attitude about all whom you meet. Be open to and interested in all different perspectives. Don’t judge what they say, seek to understand their thinking for saying it. Don’t waste any energy deciding what is ‘acceptable’, for example, strong language, irreverence, humour, contradictory ideas, seeming lack of care for something we think really matters; instead, be interested in their differences. The world would be a very boring place if everyone behaved the same as one person.

BE MORE OPTIMISTIC Being a sceptic keeps us safe. It keeps us on guard from being hurt and keeps us safe. We get to stand back, observe, judge and assess, without actually doing anything. If everyone did that, nothing would ever happen. Ever. There comes a point where being a sceptic is another way of never taking action. We can never know everything about everything. No amount of research will ever prepare us for every setback and challenge. Nothing we learn before we take action can prepare us fully for the real deal. When curiosity becomes scepticism to the extent that you don’t do anything, you’ve gone too far. Time to be a little more optimistic about what may happen. time to lighten up about what may go wrong, and realise getting involved, for example in a club, a community event, organising something, doing something new, has risks built into it, but that you can handle them. Setbacks are an inevitable when we participate in the game of life. It can’t all go our way all the time. Rather than trying to avoid all setbacks by not actually doing anything, become the person who can handle setbacks. You will be a leader for others and inspire people to have a go themselves. 47 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

J OE 48 PAN E

BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

When we coach someone, we can access many methodologies that can benefit

the coaching process. Coaching is not giving advice and telling people what to do. It’s asking questions, sharing insights, brainstorming ideas and showing the client how capable they are.

THE META DYNAMICS™ “CRITICAL THINKING” MODEL I developed this model to help my own clients, and now it’s available for our coaches… Most people think that if they know what to do, they’ll be able to get the same results as someone else who is already successful in that area. What they’re leaving out is, to me, the most important step – how to think. Stay with me here… Doing the right stuff is part of the equation. BUT, the most important part of the equation is how to think, how to make decisions and how to draw complex and seemingly unrelated ideas together to form a new choice. In business, decision making is far more critical to its success than the paperwork shuffle that occurs. In coaching, how we think is far more critical than just doing the same thing over and over. Most people are in a rut, frustrated by lack of results or unclear about what they want to do, so they do nothing. If they knew how to prioritise, make decisions, and could draw on different places/people/events as feedback for their way forward, they would know what to do. “CRITICAL THINKING” IS THE EXPRESSION I USE TO EXPLAIN THE FOLLOWING: • • • •

Decide what outcome is wanted Only do actions that move you towards that outcome Make decisions that are going to last the distance i.e. are sustainable – if you kept to that decision, your results would improve Make decisions that are directly aligned with what you want to achieve 50 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

FOR EXAMPLE, someone might decide they want to be a coach, and spend their time reading books that are unrelated, hang out with people who aren’t interested in their success, and then worry about whether or not things will “work” for them. CRITICAL THINKING WOULD HAVE A DIFFERENT APPROACH: • • • •

The coach would decide what outcome was wanted – be a successful coach The coach would take action to achieve this – read books on coaching, on business and on marketing The coach would make decisions that are going to last the distance – get mentored by someone who has already achieved great results, for example. The coach would make decisions that are directly aligned with what they say they want to achieve – tthey’d stop hanging out with people who drag them down and seek out people who are getting it done.

Whilst the example given is simplistic, the same principles can be applied for a multimillion dollar business, a career, a relationship, health…

Read 1,360 real-life coach success stories & training reviews here: www.thecoachinginstitute.com.au/reviews

51 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

THE META DYNAMICS™ D.A.R.E. METHODOLOGY*

D A R E

DESIGN ACCESS REALISE EVOLVE

The D.A.R.E. methodology is based on the principle that action without change in thinking results in same action, and no change. To change our actions, we must be prepared to change our thinking. To change our thinking, we must be willing to challenge our own built in desire for the ‘status quo’ and our desire for certainty in an uncertain world.

This questioning model is built around the thinking that ALL starts in thinking, not external to us.

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SUMMARY QUESTIONS D - DESIGN üü What do you want to achieve üü Why does it matter üü What will it give you if you achieve it üü How will you know you’ve achieved it A - ACCESS üü What categories are there to consider üü What are the benchmarks for each category üü What are the benchmarks for progress üü What’s the plan for achieving these benchmarks R - REALISE üü What’s your first step üü What does anyone else have to do üü What will you need to bring to complete this üü What support do you need as you complete this E - EVOLVE üü What have you learned üü What would you do differently next time üü What’s your new beliefs about how you see the world üü What’s your new beliefs about how you think the world sees you

53 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

G.R.O.W. MODEL* *G.R.O.W. MODEL DEVELOPED BY SIR JOHN WHITMORE The GROW model is a coaching model that is widely used as a coaching tool to explore how you can create change in your life. The GROW model is an acronym for a four step journeyâ&#x20AC;Ś

Whilst this model explores questions in a particular order, itâ&#x20AC;&#x2122;s normal if you find yourself jumping between the sections and exploring the questions in an order that feels right for you and the participant. Explore the road ahead in a way that works for you both. This model is one of many that will give you the opportunity to reflect on how you see the world, your goals, your ability to achieve them and will provide you with alternative thinking strategies so you can give yourself a new approach to a problem you have or a goal you want to achieve.

54 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

G IS FOR GOALS Pick one area of your life that is on your mind at the moment. It may be an issue or challenge, or it may be something that is exciting and positive. Make sure that it is something that you can control or influence. 1. 2. 3. 4.

Write one sentence to describe the situation. What is it about this situation/issue that led you to choose it? How would you like this situation/issue to be? How is this situation important to you? To your purpose? To your ideal life?

R IS FOR REALITY 1. 2. 3. 4. 5.

What is happening right now that tells you this is important to you? What is missing? What are you tolerating? What is happening that you would like to continue? What have you attempted to do so far to transform this situation? What results did you get? What did you learn?

O IS FOR OPTIONS 6. Brainstorm as many ideas as you can for options about what you could do about this situation. Not necessarily what you will do. Write down anything that could move you one step closer to your desired outcome. 7. What could you do if you werenâ&#x20AC;&#x2122;t answerable to anyone about your choices? 8. What could you do if you were without fear? W IS FOR THE WAY FORWARD Now we know a whole lot about what it is you could do. Itâ&#x20AC;&#x2122;s time to... ______________________. No decision has power unless we commit to action. What have you learned 1. Looking at your options, which action or actions stand out as being the actions that would bring you just one step closer to your outcome? 2. Is there anything you need to do to before you can take these actions? 3. If so, when will you have these other things done by? 4. What do you need to do to get these actions done? ie resources, information etc. When will you have these resources? 55 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

SHARON56 PEARSON

BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

To attract clients, the potential clients must know about you and what you do. It’s not enough to know how to coach; you also need to know how to have people want to work with you. There are a number of ways to go about attracting clients. No one way is the right way and it will depend on the level of confidence of the coach, the time they have available and what suits them the most. The following three steps provide a guide only and there are many other ways to build your coaching practice that are covered in The Coaching Institute’s training.

STEP #1: DECIDE ON THE THREE PACKAGES YOU WILL OFFER. FOR EXAMPLE: The Results Coaching Package •

12 coaching sessions

•

1 Personal Success Workbook

The Focus Coaching Package • • •

12 coaching sessions 1 Personal Success Workbook 6 Group Coaching Classes online

The Ultimate Coaching Package •

12 coaching sessions

•

1 Personal Success Workbook

•

6 Group Coaching Classes online

•

2 day retreat ‘The Seven Vital Elements for Relationships’

58 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

STEP #2: OFFER COMPLIMENTARY COACHING SESSIONS Many coaches get started by offering complimentary coaching sessions to people they know, and ask that people let others know what they do. This accomplishes a lot. By coaching for free, you get to build up your confidence and notice your strengths as a coach. You also get to let people know what you do. Then, the people you coach will tell others, and will refer them to you. Itâ&#x20AC;&#x2122;s a great way to get great at what you do and get known at the same time.

STEP #3: RUN A SMALL WORKSHOP Many coaches run a small workshop when theyâ&#x20AC;&#x2122;re starting out, for five or six people. They teach information they have been taught at The Coaching Institute on mindset and success. The people who come along enjoy learning a little about success, and are offered a complimentary coaching session for coming along. Some of the people who accept this offer go on to become clients.

Read 1,360 real-life coach success stories & training reviews here: www.thecoachinginstitute.com.au/reviews

59 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

SAMPLE COACHING AGREEMENT CLIENT NAME: Your investment includes 3 months of support, coaching and personal development resources through our “Your Success” Personal Development Program. It includes a minimum of 12 sessions with me, limitless email support, ‘laser’ coaching as needed, access to our “Your Success” Member’s Area, and your monthly “Your Success” newsletter. SCHEDULE:

12 hours of coaching commencing June 2014

PROCEDURE:

Face-to-face coaching at XXX, or phone coaching. Client makes the call at the agreed time

PAYMENT:

The coach requires monthly payments that are automatically debited. The payments are $600 a month

CHANGES:

Rescheduling or cancellations of appointments should be conducted at least 24 hours before the planned date, to avoid a full fee charge for the missed session

YOUR PACKAGE:

Please feel free to email or call me to share any insights or challenges you may experience

CONFIDENTIALITY

I recognise that anything the client shares with me is regarded as confidential, whether it is business or personal information. I undertake not to, at any time, either directly or indirectly use or disclose any information the client shares with me in a session

COACHING:

The client is aware that coaching is in no way to be construed as psychological counselling or any type of therapy. Coaching results are not guaranteed. The client enters into the coaching with the full understanding that they are responsible for creating their own results

EXPIRY:

The client may continue beyond the 12 week membership by upgrading to the “Dynamic Life” package

CLIENT SIGNATURE: DATE SIGNED: DATE COMMENCING:

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HOW COACHES EARN THEIR INCOME Whilst some people who train with us don’t want to turn their skills into an income, many do. We have a very thorough step-by-step system in place to help our coaches achieve this. Coaches can earn their income through many different channels: •

One on one coaching with a client list

•

Group coaching with approximately ten people, via phone or face to face

•

Workshops and seminars

•

Public speaking engagements

•

Applying for tenders for coaching ‘panels’ or teams of coaches

•

Providing diagnostic tools and methodologies, such as EDISC and Meta Dynamics profiling tools

•

Developing a personal or professional development CD set

•

Developing a personal or professional development DVD set

•

Writing a book

•

Having an agency of coaches and earning a percentage from the work they are given

•

Mentoring new coaches to develop their skills and abilities

Coaches can get paid in a number of ways: •

Per hour rates of between $75/hour and $1,500/hour or more, depending on skill and experience

•

A monthly retainer of between $200/month to $10,000/month or more, depending on the services provided

•

A per event fee for speaking of between zero and $15,000

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All of these fees are dependent upon the coach’s ability, expertise, skill, experience and demand. These fees do not ‘happen’ simply because someone has done a program with a coaching school. The coach must have talent, ability, a willingness to ‘put themselves out there’ and get known, and marketing skills. Some coaches, even though they say they want to, make no money as a coach. They receive the same training, the same materials and the same access to mentors and experts who can help them. Inevitably, all results come down to effort, willingness to learn, willingness to apply what you learn and persistence.

Read 1,360 real-life coach success stories & training reviews here: www.thecoachinginstitute.com.au/reviews

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I learnt more about how to ‘do’ life in those 3 days than I did in my entire preceding 30 years!

TARA WHITEWOOD

Credentialed Master Practitioner of Coaching Student

2012 was a year of great change for me. It was the year that I made the decision to take action on changing my life and finding happiness. During that year I became a yoga teacher, left a 6 year relationship, quit my 5th (unfinished) University degree and decided that I needed to find a career that fulfilled and sustained me. I had a really high level of awareness of the things that were wrong – I had low self-esteem, I was a “rescuer” of lost people, I hated my job. I just didn’t know what to put in place of those things. Foundations of Coaching Success intake training in December 2012 changed everything for me. I experienced the highest quality of training I have ever seen. I found a community that supports and challenges each other. That embodies their values. That is tirelessly committed to facilitating change, and bringing love. I LEARNT MORE ABOUT HOW TO ‘DO’ LIFE IN THOSE 3 DAYS THAN IN MY ENTIRE PRECEDING 30 YEARS!

In June 2013 I left my well paid job in the Construction Industry to focus on my coaching business fulltime. Over the next 6 months I grew from a shy girl who was “too scared” to go to my first networking event, to a confident woman who has run 3 workshops and regularly speaks to rooms of people. I met the love of my life, found an amazing apartment, and have my own fulltime coaching business. I cannot adequately express the gratitude I feel for Sharon Pearson, Joe Pane and the incredible team at TCI. The level of support they offer is second to none. The training is world-class, in fact there is nothing you need to know as a coach that is not built into your TCI education. I joined to become a coach, I have stayed because I am becoming a better person and a better global citizen…

BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

I knew I wanted to make a difference and assist visually impaired people to move forwardâ&#x20AC;Ś

MARIANE BARAKAT

Credentialed Master Practitioner of Coaching Student

I have been legally blind for the last 10 years. A few years before joining TCI I felt that there was something much bigger waiting to happen and a real passion to contribute and to help other visually impaired people to step out into the world. One phone call to TCI enquiring about the program and within a few days I was enrolled and booked in for my intake weekend which I did with the AMAZING Joe Pane in October 2013. I have to say I was initially nervous walking through the doors on the first day of intake. Within 15 minutes I was comfortable and I knew I belonged. I was definitely in the right place with a group of people who were like-minded and absolutely amazing and have definitely become lifelong friends. Prior to becoming a student at TCI I was unemployed. After losing my vision, my life as I knew it came to a complete halt. Everything I knew and all the certainty faded away. My car, my job as preschool teacher, my independence and my marriage. The familiar became unfamiliar, the certain became uncertain, relationships changed, and being rolled in and out of surgery for years on end was all I knew. THERE WAS ONE THING IN ME THAT KEPT PUSHING ME THROUGH, AND THAT WAS MY DRIVE, MY PASSION, MY STRENGTH AND MY WILLINGNESS TO NEVER GIVE UP.

There was something more. I knew I wanted to make a difference through my experience and assist visually impaired people to move forward but I just could not figure out how. After doing my research and coming across TCI I made the call. I spoke to them about how I was feeling, my visions and aspirations. I can honestly say that the conversation I had with the awesome TCI team gave me the courage, clarity and the feeling of certainty that I had not felt in 10 years.

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My personal transformation began as soon as the phone call ended. Being or becoming visually impaired can build an immense amount of fear and limiting beliefs in one’s self. Through my personal experience and leanings, I niche in working with people who are visually impaired. I assist them in overcoming their fears and limitations and provide them with the strategies and the mindset to have self belief and live a fulfilled and abundant life. Giving vision to the visually impaired is what it’s all about! I joined a quality living program with Vision Australia which ran for 8 weeks. At the end of the 8 weeks I was approached by Vision Australia and was asked to become a support leader giving me the opportunity to connect and work with their clients one-onone or in groups on a range of issues, along with working with them on a referral based partnership in the future. After having a conversation with the priest from our church, he expressed to me the issues that people were bringing forward and the amount of value that I could bring to the community. It was then he offered me the opportunity to work with the people of the community to help them grow and have the mindset and strategies to help achieve their goals and to help work through their issues. Again on a referral basis. Of course I said yes to both! The future plans for myself and “Vision for life” is to continue working with visually impaired people to allow them to realise and create their vision for the future and to gain the belief and confidence within themselves to achieve it. I also plan to take this message international and bring awareness to the visually impaired and non-visually impaired that you do not need sight to have vision for life and that anything is possible if you believe. Having said all this, I would like to express my sincerest and deepest THANK YOU and gratitude to everyone in the TCI community for their phenomenal dedication, encouragement and support. Sharon Pearson, Joe Pane, the Wow team, staff and awesome students again thank you. This is by far the most amazing community I have had the privilege of being involved in!

BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

It became clear to me that there was a better life for me, but it needed to be my own version of success…

NOPPADON TUNGWATCHARIN

Credentialed Master Practitioner of Coaching Student

I live in Bangkok with my wife, Rak, and my daughter, Fah. I am now enjoying my life as a Success Coach & Trainer under my own brand, MAX Potentials. I started my journey with TCI in February 2011 after learning about TCI from my mentor, Jimi – Potchanart Seebungkerd, who also studied with TCI. When I began my journey, I only wished to learn some coaching skills so I could return to Thailand and work as an executive coach for corporations. In fact, I did not know much about coaching and had some doubt about it, but decided to trust my mentor and took the journey anyway... WOW! I NEVER KNEW THAT THIS DECISION WOULD CHANGE MY LIFE AND THAT MY WORLD WOULD NEVER BE THE SAME AGAIN AFTER I FLEW TO MELBOURNE TO ATTEND MY FIRST TRAINING WITH TCI.

I was 44 years old at the time and was in the midst of shifting my life direction from a corporate banker, where I spent 15 years of my life and felt like being imprisoned. I worked so hard in banking, trying to chase “success” like money, title, recognition, acceptance, pride, social status... But despite the fact that I had it all (my last position was Senior Vice President at HSBC), eventually it did not matter that much to me. I was losing my health, I was losing my time with my family, I was very often under stress. I started to question myself “is this the meaning of my life?”. After a few months of reflection, I decided to leave my familiar world as a corporate citizen to a more balanced and yet more mentally rewarding life as a trainer and a coach. Over the last few years, I have been working with corporations developing their executives and talents to become great leaders. I use the coaching models learned from TCI, along with Anthony Robbins and Jack Canfield, which allows me to differentiate myself and produce success in assisting people to achieve the outcome they desire.

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With the skills I learned, I am now being asked to coach CEO, Vice Presidents, Directors, Senior Managers of several corporations in Thailand, both locals and multinationals. My aspiration is now to bring these life skills to the general public. Thailand and its people will benefit so much from learning and applying these skills in their life. I have been inspired by Anthony Robbins and that is where I am going next. I will be the Anthony Robbins of Thailand (or just call me AnthoNOP Robbins lol). This journey is already starting... I am proud to say that I did it! My own first public seminar “Drive to SUCCESS” on 4 December 2013, where almost 500 people came to learn how to reclaim their life and start living their dreams. Thailand was once called “The Land of Smile” and I will bring the smiles back to Thai people once again. My journey will continue and I am grateful to have good friends, teachers, mentors, and TCI to walk with me along this journey.

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I didn’t realise quite how powerful coaching could be, even when you are learning…

MICHELLE CRONER

Credentialed Master Practitioner of Coaching Student

My journey began just two and a half months ago with my intake weekend at the end of March 2013. I’d been thinking about a coaching career for over a year before I took that first step. As soon as the little one was weaned, I knew it was the right time for me. Before children I had been working as a teacher in our local country town and I really wasn’t motivated to go back. I just didn’t feel that my skills and passion were being fully utilised in that environment. What I really wanted was to be able to run a business from home, connect with people and still be able to help my husband with his cattle business. TCI provided all of those things. I DIDN’T REALISE QUITE HOW POWERFUL COACHING COULD BE, EVEN WHEN YOU ARE LEARNING.

My first pro bono client became a paying client in our second session together. Since then I have clocked up over 40 hours of coaching, run two workshops and gained another three paying clients. I don’t even have a business nam. At the moment, I am working on building a partnership program with some like-minded community members, which will span the whole of the North Burnett. My vision for the next six months is to be able to run one workshop per month, have ten clients and be earning $3000 per month. Most of my work and study is all done after the kids are in bed and on the odd morning that my husband takes the kids for a few hours. I’m just following the steps outlined by TCI as best I can. I am celebrating small success after small success because this program is so comprehensive that I don’t need to waste hours trying to figure out what to do next. I just do what I can, when I can and the results are speaking for themselves.

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BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

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THE INTERNATIONAL COACH GUILD IS AN ASSOCIATION (NOT FOR PROFIT) ESTABLISHED TO ENSURE THE HIGHEST IN STANDARDS FOR COACHES THROUGHOUT THE WORLD.

The ICG is unique from all other coaching associations in five major ways: 1. It requires the coaching school (that is recognized by the ICG) to provide evidence that it has policies and procedures in place to protect the student experience 2. It requires that (1) the school is recognised; (2) the course is recognised; and (3) the students achieve recognition 3. The coaching course adheres to the Core Competency Units of Competency 4. The coaching course teaches the core competencies demonstrating increasing skill level at each level of the course 5. The ICG requires that the school which is recognized by the ICG provides business skills training based on the Business Mentorship Provider points system No other coaching body requires any of these protections for coaches.

ICG CORE COMPETENCIES OVERVIEW The International Coach Guild provides 15 Core Competencies.

Credentialed Coach (CC) (Level I) TCI Credentialed Practitioner level: The coach demonstrates ability to recognise and demonstrate the skills and consistently demonstrates most of the competencies

Credentialed Advanced Coach (CAC) (Level II) TCI Credentialed Advanced Practitioner: The coach demonstrates strong ability to recognise, and ability to demonstrate, the competencies and consistently demonstrates the competencies 72 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

Credentialed Master Coach (CMC) (Level III) TCI Credentialed Master Practitioner: The coach demonstrates strong ability to consistently demonstrate all competencies Accredited Coach (AC) (Level IV) TCI Accredited Professional Coach: The coach demonstrates strong ability to demonstrate and teach all competencies. Each of the Core Competencies has an accompanying Unit of Competency document, fully outlining what skills are to be demonstrated for that competency.

OVERVIEW OF THE COACHING INSTITUTE The Coaching Institute has been training people to become life, leadership, and Meta Dynamics™ consultants and coaches for over 12 years. Over 5,000 students have entered our training programs in order to either become a coach or to enhance their communication and coaching skills for the workplace. Our coach training programs, which are recognised internationally by the International Coach Guild (ICG), provide you with the coaching and client attraction skills essential to becoming a successful professional coach. (Yes, we are a Registered Training Organisation ‘RTO’, and can provide Diploma of Life Coaching and Certificate IV in Life Coaching). There are four accredited coaching programs available to you with The Coaching Institute (plus a range of other programs) CREDENTIALED PROFESSIONAL COACH CREDENTIALED MASTER PRACTITIONER OF COACHING

CREDENTIALED ADVANCED PRACTITIONER OF COACHING

CREDENTIALED PRACTITIONER OF COACHING

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You can start with any of the three programs, and if you choose to start with the entry level Credentialed Practitioner of Coaching, you can upgrade at any time to one of the more advanced programs.

THE FOUR MAIN PROGRAMS OFFERED Credentialed Practitioner of Coaching • 80 hours of coach training • 30 hours of business skills training • Five face-to-face training days • ICG Level 1Recognised; Certificate IV in Life Coaching (10069NAT) also available Credentialed Advanced Practitioner of Coaching (INCLUDES THE CREDENTIALED PRACTITIONER OF COACHING) • 150 hours of coach training • 60 hours of business skills training • Six and a half face-to-face training days (11 ½ days total) • ICG Level II Recognised; Certificate IV in Life Coaching (10069NAT) also available Credentialed Master Practitioner of Life Coaching (INCLUDES BOTH THE PREVIOUS TWO PROGRAMS) • 250 hours of coach training • 90 hours of business skills training • Seven days face-to-face training (18 ½ days total) • ICG Level III Recognised; Meta Dynamics™ Level 1 Certified Practitioner; Diploma of Life Coaching (10119NAT) accreditation also available Accredited Professional Coach (INCLUDES ALL THE PREVIOUS THREE PROGRAMS) • 350 hours of coach and business skills training • Eight days face-to-face training (26 ½ days total) • ICG Level IV Recognised; Meta Dynamics™ Level II Certified; Diploma of Life Coaching (10119NAT) accreditation also available 74 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

TCI PROVIDES MANY FACE TO FACE TRAINING OPPORTUNITIES FOR OUR STUDENTS.

Meta Dynamics™ Facilitator Level III

Accredited Professional Coach

Business Skills Level IV*

Meta Dynamics™ Profiler Level II

Certified Master Practitioner

Business Skills Level III*

Meta Dynamics™ Practitioner Level I

Certified Advanced Practitioner

Business Skills Level II*

Meta Dynamics™ Foundations*

Certified Practitioner

Foundation of Coaching Success

Your Success*

Advanced Skills Training

* ELECTIVE TRAINING EVENT Practitioner students:

5 days face to face training (5 days total)

Advanced Practitioner students:

6 ½ days face to face training (11 ½ days total)

Master Practitioner students:

7 days face to face training (18 ½ days total)

Professional Coach students:

8 days face to face training (26 ½ days total)

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THE COACHING INSTITUTE IS THE ONLY COACHING TRAINING PROVIDER IN THE WORLD TO PROVIDE A FULL SUCCESS GUARANTEE… AND WE TAKE THIS SERIOUSLY. If, as a result of following our system and graduating on time, you don’t earn back your entire investment in your chosen course, TCI will cheerfully refund your coaching fees and you can keep all the materials. Why do we do this? We want you to know: • What you’re learning works • We provide enough business training that even someone with no business experience can succeed • We are completely confident of what we teach and how we teach it • No other coaching school is prepared to make this claim • You have to use the system for the system to work! TCI Student Study Guide provides a step by step system for you to follow to achieve earning back your course fees (Made available once you’ve joined TCI as a student). Please be aware that we take this promise very seriously. You, the student, are required to take action – the prescribed action – for this guarantee to be in effect. If the student doesn’t take the action as prescribed, the guarantee is voided. This includes working through the TCI Student Study Guide, working through and completing all action items in the Ultimate Business Success Guide for TCI Coaches (and being able to show evidence of having completed both), and graduating from your program on time. Please note (we are often asked), no one has ever claimed back their course fees. Either the student doesn’t use the system, or they earn back their course fees. 76 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

PEOPLE CHOOSE THEIR COACHING TRAINING WITH US FOR SEVEN MAIN REASONS: Internationally & Nationally Recognised Trainings Growing demands for our methodologies from overseas has meant that in late 2013 we made our programs available to people from all over the world. With the recognition and high standards of the International Coach Guild, as well as the option to choose from Nationally Recognised Training (10069NAT Certificate IV in Life Coaching and 10119NAT Diploma of Life Coaching), you’re assured of a phenomenal experience and the opportunity to be aligned with the best coaching training available. ONLY school to provide unique Meta Dynamics™ training and recognition Not all clients want simply coaching. They want a solution, and that requires a structural approach that can be effective, regardless of the situation, the challenge or the desired outcome. Meta Dynamics™, drawing on several modalities, is a dynamic solution that incorporates four dimensions unexplored by coaching. TCI is the only provider able to accredit Meta Dynamics™ consultants. Business Mentorship Provider As a member provider through the ICG, TCI is the only school which meets the standards required for being a recognised Business Mentorship Provider. This means we ensure there is business, marketing, and branding training delivered throughout the training, regardless of your program choice. Our graduates are 77 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

so successful building their coaching businesses, and a point of difference that no other school can match. MOST Popular Coaching Institute in Australasia The Coaching Institute attracts enthusiastic people from many backgrounds who want to learn how to make a difference and who are committed to discovering how to be their own personal best. We accept students who want to learn how to succeed, so you get to immerse in an encouraging and successfocused learning environment. The Coaching Institute is mainly a referral-based coaching school. Our students and graduates love their experience with us so much that they encourage their friends and colleagues to join us. Access to Your Dedicated Outstanding Support Team From the very first moment that you make contact with The Coaching Institute you have full access to our amazing WOW team who are your personal support team throughout your entire journey of becoming a life coach. Because we are the most popular coach training provider we are able to provide a team of trained coaches who assist you to select your program (it's not for everyone) and will be with you every step of the way on your path to success. Connection with Like-Minded People Through our Community of Coaches One of the most common things that we hear back from our students is about the overwhelming sense that they feel of belonging to a friendly and supportive community of like-minded people who love helping each other to succeed. From interacting together in training events, to studying together, to the monthly Coaching Connect system and more, our students really feel like they are a part of a connected community where lifelong friendships are formed. 78 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

Dedicated World-Class Training Facilities Our brand-new, state-of-the-art training facilities are in a class of their own and have been purposebuilt with two things in mind - to create the perfect learning environment for our ever-growing number of students and training events, and to Deliver A WOW Experience to everyone who enters our doors. Your Training Delivered by the Best Coaches in Australasia Our award-winning and internationally recognised coaches are phenomenally successful at what they do AND they are also the biggest names and key influencers in the coaching industry. Each with tens of thousands of hours of coaching experience, they live and breathe what they teach and are known for going above and beyond for their students to help them build a successful career. Only School to Provide an Unique Success Guarantee We guarantee that if, as a result of using all our systems and graduating on time, you don't earn back your entire course investment within 18 months, we will refund your course fees and you get to keep ALL the materials.

79 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

QUESTION #1

I am willing and able to do the required study to become a successful Life Coach – not the ‘bare minimum’ or what I can ‘get away with’; but I’m genuinely prepared to put the effort that’s required into this. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #2

I am willing and able to accept feedback that will enable me to improve. I am not overly sensitive or defensive when it comes to learning how to improve and I appreciate the help. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #3

I am willing and able to change habits and patterns of behaviour that I may have been doing for years, if I discover that those habits are holding me back and stopping me being as effective as I can be. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #4

I am willing to stretch myself outside of my comfort zone and try things I haven’t done before, including new ways to listen and to communicate. LEAST LIKE ME

0 1 2 3 4

80 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

MOST LIKE ME

QUESTION #5

I truly understand and appreciate that what I want to learn cannot be learned in a ‘weekend course’ or overnight. It will take genuine effort and time to get proficient at something as important as helping people improve their lives. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #6

I am willing to learn successful Coaching methodologies and to practice these skills until I am proficient. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #7

I have a genuine curiosity about people, what makes them ‘tick’ and about human behaviour. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #8

People can tend to come to me and I tend to hear about their challenges. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #9

I am often curious to know more about what drives people to do what they do. LEAST LIKE ME

0 1 2 3 4

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MOST LIKE ME

QUESTION #10

I have a desire to become the best version of myself I can become and I’m willing to take action to make this a reality, rather than relying on ‘hope’. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #11

I am self-aware enough to know I don’t have all the answers and I’m willing to educate myself so I can be more informed about how to assist others to achieve their goals. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #12

I have the tenacity and determination to push through setbacks and challenges – I don’t expect it to all be easy all the time and I’m realistic enough to know that training in something new will be challenging. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #13

I expect the best of myself and strive to be that best. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #14

I am driven by my own values and goals, and not by what everyone else says I should do with my life. LEAST LIKE ME

0 1 2 3 4

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MOST LIKE ME

QUESTION #15

I desire to help others and to make a difference for other people – I see myself as someone who needs to contribute to others. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #16

I don’t expect it to go ‘perfectly’ all the time, nor do I expect it always to ‘go my way’ – I am emotionally mature enough to know there will be times it won’t work out, and I will have to persist. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #17

I understand and appreciate that my past does not have to equal my future. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #18

I am willing to focus on others, and not myself – it’s not always about me. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

QUESTION #19

I am willing to learn how to be a role model and example of leadership for others. LEAST LIKE ME

0 1 2 3 4

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MOST LIKE ME

QUESTION #20

I realise that to improve my results I must learn how to do that – I am willing to be coachable myself, to learn how to improve. LEAST LIKE ME

0 1 2 3 4

MOST LIKE ME

This quiz is a simple, yet effective way to assess your readiness to become a life coach. Right now, successful life coaches from our community are working with clients from all over the world. Here’s a way to assess you as ready to train to become a Life Coach: You scored between 0 – 20 points: At this stage, Life Coaching is not the best career choice for you. You could benefit from working with a professional Life Coach, if you were interested in changing some of your perceptions about yourself and your world. You scored between 20 – 40 points: Life Coaching may be a career for you, if you’re willing to change some of the perceptions you have about yourself and about what it takes to succeed. Success will possibly not come for you in coaching as fast as it might for someone else. You would need to really challenge some of your limiting beliefs about what you’re capable of. You scored between 40 – 60 points: In this range, Life Coaching is a possible career choice for you – you have the determination, the desire and the beliefs that are suited to training as a Life Coach. You scored between 60 – 80 points: Life Coaching is an ideal potential career for you. Your willingness to embrace the learning journey the exact attitude successful Life Coaches we work with possess.

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FUN FACT #1 We run our business based on ten values, and have pop quizzes on them. 1. Let outstanding results do the talking 2. Be passionate and determined 3. Deliver WOW 4. Take responsibility 5. Create fun and a little bit of quirk 6. Bring out of the box thinking with a sense of adventure 7. Drive innovations and improvements 8. Bring an insatiable hunger to learn and grow 9. Model excellence 10. Build a positive team spirit FUN FACT #2 The TCI Team has a fancy dress and costume day about every six weeks, and we tell our members throughout the world and send them photos.

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FUN FACT #3 Our Events Manager, Diego, is a big fan of dancing. He teaches us the moves that make us look good (that’s what we’re telling ourselves)… FUN FACT #4 We have a whole TEAM of CEOs instead of just one… they are the Chief Extraordinary Officers, responsible for making your every experience with us extraordinary :) FUN FACT #5 In fact, we don’t do anything the normal way around here :) Each of our teams have a code name for what we do: THE MARVELS a.k.a. the superhero team of course consultants MISSION CONTROL a.k.a. the masterminds in the administration team WOW TEAM a.k.a. the superstars in student support DREAM FACTORY a.k.a. the geniuses in marketing and research and development MIDAS TEAM a.k.a the big brains in accounting NINJA CREW a.k.a. the stealthy events organizers FUN POLICE a.k.a. the compliance team keeping things in check 86 BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

THE COACHING INSTITUTE Suite 40, 37-39 Albert Road. Melbourne VIC 3004 Australia Phone: 1800 094 927 Fax: +61 3 9645 7002 Email: timetoact@thecoachinginstitute.com.au Website: www.thecoachinginstitute.com.au BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK Sharon Pearson Edition 1 | Version 1 | October 2016 Published by The Coaching Institute Copyright 2016 ÂŠ The Coaching Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the authorâ&#x20AC;&#x2122;s experiences, but they are not intended to represent a particular person or organisation. NOTE TO READERS All products and services by our company are for educational and informational purposes only. Use caution and seek the advice of qualified professionals. Check with your accountant, lawyer, professional advisor, before acting on this or any information. The publisher and author and marketing agents assume no responsibility or liability whatsoever on the behalf of any purchaser or reader of these materials. LEARN MORE www.thecoachinginstitute.com.au

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BECOMING A SUCCESSFUL COACH ULTIMATE GUIDEBOOK

...STORIES CONTINUE I turned up each week, authentically, real, fumbling at times, and my clients loved me for it. NICKY THOMAS Accredited Professional Coach

If I help just one person to make a change that creates something brilliant for them… to better their own personal best. I have made the small difference that makes a difference. DEB PACE Accredited Professional Coach

I have clarity of purpose; reignited passion and renewed confidence to be the person I need to be for my clients as well as family, friends and the broader community. ROS WEADMAN Accredited Professional Coach

Another thing that has contributed to my ongoing success and growth has been my attitude to fear. I have continually felt the fear … and done it anyway. TESS BARTLETT Credentialed Master Practitioner of Coaching

My success mainly comes from my commitment to follow through. EMMY PETERSSON Accredited Professional Coach

I feel like I’m cheating the system somehow - loving my work and making money from it! KIRSTY WOODWARD Diploma of Life Coaching

My journey has given me the opportunity to learn so much about myself… PINA CERMINARA Credentialed Master Practitioner of Coaching

I’m passionate about changing the corporate world for the better. REBECCA LIVESEY Credentialed Master Practitioner of Coaching

I’m loving my journey and I’m excited for the future. CLAIRE WHITELAW BROWN Accredited Professional Coach

I love serving others and I can now earn in an hour what it took to earn in a whole day. JODIE HUNTER Accredited Professional Coach

Living your dream is not for the faint hearted. I am so proud of myself for daring to do it. LUBA HEINZE Credentialed Master Practitioner of Coaching

I turned up each week, authentically, real, fumbling at times, and my clients loved me for it. NICKY THOMAS Accredited Professional Coach

I have the opportunity to use my coaching skills daily in the roles I am currently working in and I absolutely love my lifestyle of variety. KELLY PETERING Accredited Professional Coach

…After the intake, it was full steam ahead. I had found my ultimate purpose, and discovered how I could truly serve people to the level which I most desired and visualised. DANIEL RICHTER Credentialed Master Practitioner of Coaching

Coming across and joining TCI was probably one of the key decisions I made then. Looking back at it, it also was one of the best I made. ARPAN ROY Credentialed Master Practitioner of Coaching

…Knowing I will be and continue to be successful, it’s more than a belief, some might call it a conviction. JAMES BERNARD Credentialed Master Practitioner of Coaching

My business is in its infancy and I’m excited about the journey I’m on, knowing that I have the support from TCI. SHARON GRANT Accredited Professional Coach

I am able to help those who seek help and provide the gift of change for those who challenge it! TONY NASSAR Credentialed Practitioner of Coaching

Life is not always easy but it can be exhilarating MARYANNE WATTS Credentialed Practitioner of Coaching

Coaching has proven to be so much more valuable than what a session in a counselling room can provide. KYLIE SNOWLEY Accredited Professional Coach

It’s been one ridiculously awesome ride. JENNIE TRAN Credentialed Master Practitioner of Coaching

SHARON PEARSON IS THE BEST COACH I KNOW, AND SHE HAS BUILT THE COACHING INSTITUTE INTO THE NUMBER 1 COACHING SCHOOL IN THE WORLD. IT’S NOT VERY OFTEN THAT A THOUGHT LEADER COMES ALONG WHO’S REALLY WORTHY OF OUR ATTENTION, AND THAT HAS HAPPENED NOW... AND IT’S NOT ONLY BECAUSE OF THE IDEAS SHE HAS, BUT BECAUSE OF THE BLUEPRINT SHE HAS CREATED THAT YOU CAN FOLLOW TO ACHIEVE SUCCESS FASTER THAN YOU HAVE EVER IMAGINED POSSIBLE IN THE WORLD OF COACHING.

Brian Tracy International Bestselling Author of ‘Eat That Frog’ and World-Renown Speaker

Tell me if you relate to this… you’re at a turning point in your career. You love the idea of helping others create change for themselves but don’t know where to start. You want to get out of the ‘rat race’ and create life on your own terms. And you’re wondering if coaching can be your pathway… Written by the world-leading coach, Sharon Pearson, this book will unlock some key answers for how you can get started on becoming a coach, what’s involved in building a successful practice, and whether coaching is right for you. This book is not only a collection of effective coaching principles, but a complete guide to getting started as a coach in an easy-to-follow format. Trust you enjoy the journey!

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