GSI US M1 The Path to Success by The Coaching Institute

THE ULTIMATE SPEAKER INTRODUCED The Ultimate Speaker is the speaker who has a range of skills. They can speak... this is a given. And they can ensure the room is full of people who are a match for their message. People who love the message so much, they want more of the message, and are willing to invest their time, energy and money to make this happen. The Ultimate Speaker can ensure that the people who invest with them, and their programs, can honour what they promise…. and exceed this promise. The Ultimate Speaker knows and appreciates the significance of working as ‘one to many’, versus one to one. They bring the energy, the certainty, and the passion to inspire people.

THE PATH TO SUCCESS FOR THE ULTIMATE SPEAKER There are three broad categories to consider and take of as a speaker looking to fill their rooms: 1. Marketing for the Event 2. At the Event 3. Post the Event

There are six hats a speaker must wear for delivering events:      

The Speaker hat The Business Person hat The Marketing Person hat The Sales Person hat The Crew Manager hat The Delivery Person hat

THE PATH TO SUCCESS FOR THE ULTIMATE SPEAKER STEPSâ&#x20AC;Ś There are EIGHT broad categories to consider and take of as a speaker looking to fill their rooms: 1. 2. 3. 4. 5. 6. 7. 8.

Marketing for the Event Logistics for the Event Content for the Event Offer for the Event At the Event Marketing At the Event Logistics Post the Event Marketing Post the Event Logistics

The Steps… 1. Marketing for the Event      

Market message media match Avatar analysis Character match The promise of the event – Experience – Steps from fb ad to event Marketing to People Who Book – The Steps –

2. Logistics for the Event  Logistics/Planning/Countdown Overview  Crew Requirements  Operations Manual for Pre Event

3. Content for the Event  Market message media match reminder  Avatar reminder  Content structure including the offer timing

4. Offer for the Event  How the Offer Ties in – Content determines Offer; Offer determines Content  The Pitch Design

5. At the Event Marketing  Seeding  Positioning and Conditioning  The Pitch

6. At the Event Logistics      

The Room Set up As They Enter In the Breaks The Back of the Room – Sales The Back of the Room – Logistics The Front of the Room

7. Post Event Marketing  Marketing to buyers post event  Marketing to non-buyers post event

8. Post Event Logistics  Logistics post event

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GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Road, Melbourne, VIC 3004, Australia. Phone: 1800 094 927 Fax: +61 3 9645 7002 Email: wow@globalsuccessinstitute.com.au Website: www.globalsuccessinstitute.com.au

ULTIMATE SPEAKER

Edition 1 | Version 1 | August 2017 Published by Global Success Institute

Copyright 2017 ÂŠ Global Success Institute All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by information storage and retrieval system without permission in writing from the publisher. In some instances, people or companies portrayed in this book are illustrative examples based on the authorâ&#x20AC;&#x2122;s experiences, but they are not intended to represent a particular person or organisation.

UNLOCK THE NEXT STEP ON YOUR JOURNEY OF BECOMING THE

ULTIMATE SPEAKER Speak to the team at the back of the room to find out moreâ&#x20AC;¦

GLOBAL SUCCESS INSTITUTE Suite 40, 37-39 Albert Rd. Melbourne 3004 Australia CALL 1800 094 927 EMAIL wow@globalsuccessinstitute.com.au VISIT www.globalsuccessinstitute.com.au Copyright 2017 Global Success Institute